Technical SEO is one of the key areas that can either make or break your website. The technical aspect emphasizes information around the crawlers and bots instead of the user-focused aspects of on-page SEO. It also focuses on optimizing your infrastructure to ensure search engine crawlers are able to find, analyze, and index your web pages without any issues.
The best technical SEO tools will help you identify and fix technical errors, monitor for problems, and improve crawling efficiency. Some of these tools can also help you with other aspects of your search engine optimization strategy such as keyword research and content marketing.
In this article, I have listed some of the best technical SEO tools that you can use to perform a thorough technical analysis of your website.
Best Technical Seo Tools
Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical.
So what is technical SEO? It is essentially the more involved optimization tweaks that help give your content the best chance it can have to rank for relevant keywords and phrases. Technical SEO allows you to focus on analyzing how well the search engines are crawling and accessing your website.
If the search engines are able to get to your website easier, it will be easy for you to rank with the on-site and off-site optimization that comes after. There are many different areas that should be reviewed and fixed as part of this process and as part of your ongoing SEO campaign.
Throughout this post, we’ll cover several tools that can be used to determine what needs improvement as far as technical SEO goes, and the purpose each tool serves.
Improve your website with effective technical SEO. Start by conducting this audit.
Technical SEO Tools
- Website Grader by HubSpot
Your first stop is HubSpot’s Website Grader. This free dashboard asks you to enter the root domain (or subdomain) you want to analyze, and returns to you a full report card of that domain’s performance.
The report card given to you by Website Grader shows you site metrics across a number of categories, including:
Performance
Mobile
SEO
Security
Not only does this tool give you performance data in the above categories, but Website Grader also offers simple next steps to make your site better if you scored low in a particular area. This free tool is a must for all site owners looking to level up their site’s performance.
Website Grader, a technical SEO tool by HubSpot
- Google Webmaster Tools
Google Webmaster Tools (GWT) is probably the technical SEO tool I use the most. It has a ton of great features to use when implementing technical SEO. Arguably it’s most useful feature is its ability to pinpoint 404 errors, or pages on your website that are not showing up to website visitors. Because an issue like this can severely hinder your website’s marketing performance, it’s important to locate these errors and redirect the 404 to the correct page.
Additionally, Google Webmaster Tools allows you to check you Robots.txt file (a file on your website that prevents search engines from listing certain pages in search results) to ensure none of the important pages are being blocked from search engines.
It also allows you to see if your sitemap of your website is error free. This is important, because a sitemap that’s riddled with errors can create an unpleasant user experience for website visitors. Among other things, it also allows you to pick out the duplicate page titles and descriptions so you can go into the website and fix them in order to avoid ranking penalties by search engines.
Google Webmaster Tools dashboard for technical SEO
- Screaming Frog
Screaming Frog is also a tool I use almost every day. If you have not downloaded this tool, I strongly suggest you do so. Why? It crawls so many aspects of a domain that will really assist you with your technical SEO process.
It primarily helps with on-page SEO– finding duplicate page titles and descriptions, as well as examining URL structures to determine what needs to be fixed.
Screaming Frog SEO Spider’s technical SEO results
- Google’s PageSpeed Insights
As you probably know, faster page load time can help improve your webpage rankings and at least make your website’s experience more enjoyable for visitors. Google’s PageSpeed Insights Tool allows you to analyze a specific page’s site speed and user experience with that site speed. It analyzes it on mobile devices and desktop devices. Additionally, it will show you how to fix any errors to help improve the speed or user experience.
PageSpeed Insights from Google
- Google’s Mobile Friendly Testing Tool
As of April, 2015, Google released an update to their mobile algorithm that would give higher rank to those websites that had a responsive or mobile website. In addition to this, they came out with a mobile-friendly testing tool to help you cover all of your bases to make sure your website would not lose rankings from this update. Additionally, if the page you are analyzing turns out to not pass standards, the tool will tell you how to fix it.
Mobile-friendly website testing tool from Google
- Responsinator
The Responsinator is very similar to the Google Mobile-Friendly Testing Tool, but there are some differences. First, it shows you what your web page would look like on all different mobile and tablet devices, landscape and portrait.
This includes different types of iPhones, Androids, iPads, and Tablets. Although it does not tell you how to fix the issue, it does give you a full representation of what your website looks like across all devices.
Responsinator technical SEO tool
- Siteliner
Siteliner is a tool that allows you to find duplicate content within your website. All you do is insert your domain and the tool crawls up to 250 pages. It then analyzes the percentage of your website that is duplicate content.
Additionally, it will tell you which pages have the duplicate content and the percentage of duplicate content. You can then analyze each page further to make the necessary changes needed to avoid too much duplicate content.
- SEO Browser
SEO Browser allows you to view your website as search engines see it. This allows you to make sure that all your content is showing up the way you want it to and that the search engines are getting everything you are trying to convey. For one reason or another, search engines may not pick something important up and this website will help you figure out what that is.
SEO Browser address bar
As you can see, it’s very important that technical SEO does not fall off your radar. It’s the foundation of your search engine optimization efforts and letting it fall by the wayside could have a detrimental impact on your marketing efforts.
If you need to revamp your SEO strategy, make sure you perform a technical SEO audit on your website and use these tools to do so. What other tools and resources are good for those looking to start focusing on technical SEO?
Free seo audit tools list
SEO (Search engine optimization) plays an important role in helping your website to rank higher in search engines like Google. Conducting an SEO audit on your website however, can be very difficult and time consuming. Thankfully, there are tons of SEO audit tools that can help you out. I compiled a list of the Top FREE SEO Audit Tools for website and mobile audits that can help you optimize your site.
Website Audit Tools
Check out the SEO audit tools below.
- Google Analytics
Screenshot of Google Analytics.Google Analytics is a must-have tool for online marketers.
With Google Analytics you can do almost everything, from analyzing the trends and audience of your website (Trends & Analytics), to checking the site speed (Behavior – Site Speed). A great feature that Google Analytics provides is the Geographical data, which displays the geographical data of your audience per City, Country or Continent. Thereby you can better align your business and marketing strategy with respective regions.
Once a small piece of code is implemented in your website, the whole process will be automatic and can help you to save time and effort.
Free version: Yes (not exceeding 5 million impressions per month)
Export to PDF option: Yes
Email audit option: Yes
Download your audits: Yes
- SEOmator
SEOmator SEO audit tool.At first, Seomator might might not look like much, but try out the free trial and your might change your mind.
This tool crawls your entire website and provides a very comprehensive report about your on-page SEO. It analyzes more than 100 issues from categories such as social media, backlinks and mobile usability. Each issue detected will be accompanied by a solution based on SEO best practices.
Furthermore, the tool allows you to check your website content quality. The information includes duplicate content, unique content, similar or thin content. With this, you can easily filter out unnecessary content or optimize and re-publish that content.
Free version: Yes (unlimited – 7 day trial – credit card needed)
Export to PDF option: Yes
Email audit option: No
Download your audits: No
- SEOptimer
SEOptimer SEO audit tool.
SEOptimer is another nice tool to use. This SEO audit tool gives you a quick look at your on-page SEO, with a report generated detailing your site’s Performance Issues, Social Media Issues, On-page SEO Insights, and Security Score. You can easily generate a report by the browser extension, available for Chrome, Firefox, and Opera.
Moreover, they provide a responsive test that shows if your website is tablet, mobile, laptop, and desktop friendly.
Free version: Yes (14 day trial – no credit card needed)
Export to PDF option: Yes
Email audit option: No
Download your audits: Yes
- WooRank
Woorank SEO audit tool.With WooRank you can get relevant recommendations for your top web pages. The tool provides you with the most important information plus tips to fix those problems on your website. A top priorities section is displayed to tells you which problems you should address first.
One interesting feature is the social share-ability pane, it contains social network data such as the number of likes, shares, comments, and bookmarks.
WooRank also offers a Chrome extension called SEO & Website Analysis that generates a very detailed report with a simple click on the icon. With this report you know exactly how to improve your website quickly.
Free version: Yes (14 day trial – no credit card needed)
Export to PDF option: Yes
Email audit option: Yes
Download your audits: Yes
- Serpstat
seo audit tool – serpstat
Serpstat is an all-in-one SEO-platform that helps digital marketers analyze websites and their competitors, keywords for SEO and PPC track positions, analyze backlinks and perform audit.
Serpstat’s audit report provides a list of technical issues found on the site, which are prioritized according to their severity. In the free version of the tool you have up to 10 requests to use in every module.
With Serpstat Site Audit, you can easily find all issues, estimate the level of site optimization, track the growth dynamics, and get recommendations on speeding up site pages.
Free version: Yes (up to 10 requests per day of Site Audit, Backlink Analysis and Keyword Quality Checker 100 requests per day)
Export to PDF option: Yes
Email audit option: Yes
Download your audits: Yes
- Neil Patel SEO Analyzer
Neil Patel SEO analyzer toolNeil Patel’s SEO Analyzer is a completely free SEO audit tool. The analysis addresses a list of critical factors, for example, Title tags, Meta description tag, or Robots.txt.
It also provides an interesting feature – competitive analysis. A detailed analysis will be done on your competitors, so you can easily compare your website and see where you need to improve.
Overall, the tool is very handy and user-friendly.
Free version: Yes (unlimited – no credit card needed)
Export to PDF option: No
Email audit option: No
Download your audits: No
- Seobility
seobility seo audit tool.
Seobility is a free SEO audit tool that crawls up to 1000 pages with the free basic subscription. The tool provides a full-rounded analysis for your website, identifying SEO issues your website has.
The best feature is the Content report, which provides a list of pages that have content-related SEO issues like keyword stuffing or thin content.
However, the free version only allows you to analyze 1 domain with the use of one crawler.
Free version: Yes (unlimited – registration needed – no credit card needed)
Export to PDF option: No
Email audit option: No
Download your audits: No
- Linkio
Linkio backlink audit tool.
Linkio is a great backlink audit tool that gives you the perfect anchor text percentage and usage to get over your competitors very quickly and gain quality organic traffic to your website. Using the right anchor text when you’re doing an internal linking or link building strategy will have a great effects on your rankings and organic traffic, so its always a good idea to audit your current backlinks and anchor texts.
The tool has a free 7day-trial that allows you to fully test out all the functions.
Free version: Yes (7 day trial – no credit card needed)
Export to PDF option: No
Download your audits: Yes
Mobile SEO Audit Tools
As already mentioned, mobile SEO is becoming more and more important for your website since nowadays most websites are accessed using mobile. Thankfully, there are several SEO audit tools that can help you with your mobile SEO audit.
- Mobile Moxie Mobile SERPs Tool Mobile moxie seo tester.
Mobile Moxie has a set of tools that can help you deliver a better mobile experience to your audience. The tools show what your website will look like on mobile with a huge selection of mobile phone screens to choose from.
It can also localize to any city in the world and help you check what your webpage looks like in those countries. This will be very helpful if you have websites in different languages and targeted towards different locations.
You can also save your test results and set it to run the test automatically on a weekly or daily basis so that you can compare your past and current results.
Free version: Yes (7 days trial – registration needed – no credit card needed)
Export to PDF option: No
Download your audits: No
- Google Mobile Website Speed Testing Tool
google mobile website speed tester.
This Mobile Website Speed Testing Tool focuses on how fast your website is loaded on mobile and how you can improve the speed. As we all know a slow mobile site can highly affect customer satisfaction levels.
Simply provide them the domain name and your email address and then you will be able to receive a full report regarding the analysis of your website mobile speed. You can quickly see whether your page is Fast, Average or Slow in Page Speed Insight in the report.
The tool will also compare your site speed with your competitors, so you can easily know how well you are doing in the industry.
Free version: Yes (unlimited)
Export to PDF option: No
Download your audits: No - Google’s Mobile Friendly Test
Google’s mobile friendliness tester.
The Mobile Friendly Test offered by Google allows you to see how Google fetches your mobile site. It simply displays whether your website passes or fails their mobile friendliness standards, and shows more detailed data in a report that you can download.
To provide more assistance for creating a mobile friendly website, there is also a Mobile Friendly Websites Guide that helps you to optimize your website.
Free version: Yes (unlimited)
Export to PDF option: No
Download your audits: No
- Mobile-First Index SEO Page Audit
screenshot of mobile seo audit tool.
This tool can help you identify key technical and content discrepancies between your desktop version and the mobile version. Once you enter the domain, a report will be generated that provides you with all the information you need. The tool compares the content and markup of your desktop and mobile sites and gives a concise reference on how your site performs in terms of organic ranking. The result can help you boost the ranking and prioritize site changes.
Free version: Yes (unlimited – registration needed – no credit card needed)
Export to PDF option: No
Download your audits: No
- Varvy SEO Tool
screenshot of varvy mobile seo audit tool.
Varvy is an SEO audit tool that gives you a very detailed report of what your website is missing based on Google’s guidelines. It will show you exactly how your pages can become more mobile friendly and how to improve the user experience. Speed, Googlebot access, and markups are all included in the report next to a bunch of guidelines for your reference.
By following the suggestions and guidelines, you can easily reach 100% mobile friendliness.
Free version: Yes (unlimited)
Export to PDF option: No
Download your audits: No
So, which SEO audit tool is the best?
Basically, it really depends on what you’re looking for. Each SEO audit tool has its own strengths and weaknesses and you are probably best off when you use a couple of them all together.
Personally, I like the WooRank and SEOptimer for desktop, Mobile Moxie and Varvy for mobile. All of them let you try the tool without signing up for a free trial and give you detailed reports about your website. The reports are detailed and easy to understand and provide useful suggestions on how to improve your site.
You can try out these tools and compare them with others to see if they can give you additional information about your website.
Tell us about your experience with these tools! If you have any suggestions, questions or recommendations, feel free to leave a comment down below.
Bonus Round: Twinword Ideas
Screenshot of Twinword Ideas’ user intent filter.
If you need help on your target keywords, our own keyword research tool Twinword Ideas can give you the best keywords for your content or webpage in seconds. This keyword research tool is for SEO and PPC marketing and all keywords can be sorted by search volume, competition, or relevance.
The tool also provides you with keyword and title scores, indicating the best keywords to use for your content or titles, as well as user intent filters such as ”get to know some information”, “searching for something to buy”, and “find a local place”.
Conclusion
Let us know your thoughts in the comment section below.
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