If you’re a marketer, then you’ve probably heard enough about social media marketing tools to make your head spin.
The problem is that there are so many of them out there and so many different things they claim to do, it can be hard to know what tool you need for the job at hand.
That’s why we came up with this list: To give you a rundown of the ten best social media marketing tools for every job. Whether you need help managing your accounts, scheduling posts, or running ads, there’s something on this list for everyone.
Best Tool For Social Media Marketing Tools
1. Mention
Mention is an extremely all-inclusive social listening tool. It helps monitor mentions of your brand, your products, or even your competitors in real-time.
Perhaps, it is one of the best tools out there to improve your online presence.
With Mention, staying on top of the conversation is has been made easy. You can respond to social media comments and mentions from right from the platform.
You can monitor what the web is saying about your brand and your competition. Also, Mention takes notice of what the web is saying about your brand and keywords related to your industry regularly.
Finally, you can use Mention to find key influencers in your niche for influencer marketing campaigns and analyze your competitors on the go.
2. Buffer
With its neat interface and easy to use analytic features, Buffer outsmarts other social media scheduling tool. We have been using this tool in managing client social media pages for years now.
Buffer allows you to share content across multiple accounts and platforms, engineered from one central dashboard.
It is now easier to share content across multiple channels simultaneously with the use of Chrome Extension. A great way to start if you’re new to social media marketing is to visit their blog section.
They have got great social media guides and case studies to help you through.
With its incredible analytics, Buffer can monitor and measure key metrics on all the platforms where content are shared.
If you are looking for a robust tool out there for managing social media for businesses, Buffer has got you covered.
Apart from content distribution, you are also able to access complex analytics to track your content’s performance on different channels.
However, most of these analytic tools are available on their paid version
3. Canva
Canva has made graphics designing super easy. Best of all, you don’t need to have graphics design skills to use Canva. It comes with awesome ready-made templates and cool graphics you can use right away.
It lets you come up with stunning creatives for your campaigns. Use it to jazz up your content so that more people like and share your posts on social media
Canva is the easiest way to create eye-catchy, web-optimised graphics using images and text. It has continued to be one of the most used and resourceful social media marketing tools right now.
The interface is super easy to drag and drop, with full control over the font and colour as well as image editing and positioning.
It can be used to create a social media post, CVs, YouTube thumbnail, eBook cover, poster, logo, presentation and lots more.
With all of these features, it’s free to use but there is also a pro version.
4. Biteable
Content creation Creating for social media is a very critical part of the game. Visual content gets 3X more engagement on Twitter than ordinary text.
Hence, good visual content can help you grab the attention of your target audience.
With Biteable, creating engaging, entertaining, and informative short videos to share on social media has become easier.
On the platform, there are a host of free video templates, footage, music, and animated scenes. Biteable is a godsend for anyone who wants to create studio-quality content without needing to invest in expensive resources like film or sound recording equipment.Biteable was created to be super easy to use and one of the cost-effective tools of its type on the market. Even with the free version, most features are available (upgrading to premium won’t break the bank either).
So why not season your content a bit more excitement and spark your social media presence with some short, super-shareable videos?
5. Zapier
Zapier is an exceptional online tool that helps you create automated actions; connecting disparate business and productivity apps, all without any coding input.
As an online marketer, you use a wide range of business and productivity apps, there’s a need to connect them all.
You can connect leads generated from Facebook directly to your email marketing software.
Imagine receiving a new lead on your Facebook Advertising and simultaneously exporting it to your Mailchimp, without an inch of coding
Zapier is a powerful integration tool that saves you time, money and keeps you organized.
6. Sprout Social
If you desire fewer logins and still achieve main tasks on social media, then Sprout Social is the got to tool for you. As mentioned earlier, engaging with your target audience is key when you want to horn your social game and keep your customers happy.
Sprout is one of the most robust social media marketing tools out there and shares similar features with Buffer.
Establishing social conversations and engaging online has never been easier than with Sprout Social. It offers multi-level access, so if you have a big team; you can assign roles.
The detailed analytics dashboard helps managers keep on top of online interactions, to aid and nurture them through on-time responses to comments and requests.
free tools for social media marketing
1. AdsReport
With a successful paid social strategy, you can accelerate progress toward your brand’s goals.
Whether you want to grow your audience, sell more products, or do anything in between, Facebook Ads can give a much-needed boost.
But tasks like monitoring ad accounts and tracking results aren’t as simple as they should be.
If you need to confirm basic metrics like spend, impressions, or cost per click (CPC), you often have to sort through a mountain of data in your Facebook Ads account.
When you want to streamline your analysis, AdsReport has you covered.
Once you connect your Facebook Ads account, you can see insights in seconds.
Key metrics like spend, revenue, impressions, clicks, click-through rate (CTR), and CPC appear at the top with helpful comparisons to the previous period.
Track your Facebook Ads insights with one of our favorite social media marketing tools.
Click to view more metrics, and you can see all the other data that matters to your team, such as page likes, landing page views, post engagement, and purchase metrics.
Just want to check stats for a specific campaign? Scroll down, and select the right campaign.
Along with campaign metrics, AdsReport identifies the best-performing ad based on criteria like clicks, impressions, CPC, or CTR.
2. Facebook Barometer
Does it seem like your Facebook strategy is missing something? A little perspective can go a long way. But when you’re so focused on what’s right in front of you, it’s tough to consider external factors.
Let’s say your client’s Facebook following is growing at a steady clip. Or maybe your social media marketing agency is rocking reach compared to previous months. Nice work!
But how do your results compare to your competitors’?
After all, your competitors are working hard to attract a similar audience. It’s essential to keep their progress in mind when you review your brand’s results.
With the free social media tool Barometer, you can compare your Facebook Page to your competitors’ Pages in seconds. Connect your Facebook Page to this free tool, and see how your performance stacks up to over 58,000 other pages. You can compare metrics like:
- Fans reached
- Engagement rate
- People talking about your page
- Negative feedback
- Organic reach
- Paid reach
- Viral reach
- CTR
Barometer is #2 on our list of favorite free social media marketing tools.
The average percentages featured in Barometer are based on the last 50 posts for each Facebook Page, giving you a solid basis for comparison.
To fine-tune your Barometer, choose the audience range that matches your Facebook Page and get more accurate industry averages.
Then scroll down for page insights like reach and impressions.
You can compare your Facebook Page against the industry average for the past 30, 90, or 180 days to get a better idea of how your brand is truly performing.
3. Bit.ly
When you share links on social media, you don’t always want to show the original URL. Maybe the URL is way too long and would clutter up your post so you’d prefer a shorter link. Perhaps the URL points to a website that you don’t manage and you’d like to find a way to track stats.
Many of the best social media management apps include tools that automatically shorten your URLs.
But these built-in tools don’t always give you much control over the process.
Bit.ly—one of the social media marketing tools out there that make work easier
Meet Bitly, a free social media marketing tool that shortens URLs and stores them in your own personal database.
With Bitly, you can make any URL shorter or create a URL with a custom slug, such as bit.ly/my-custom-slug.
Within your database, you can give URLs original titles and add tags for better organization. That means you can tag all URLs related to a campaign or promotion so you can find and analyze them easily.
But Bitly offers much more than shortened URLs. This tool also provides basic analytics, so you can understand how each link performed. You can monitor the number of clicks your URLs received each day, and you can track each link’s referrals.
With a quick glance, you can see whether social media, email, or SMS campaigns drove clicks.
If QR codes are part of your marketing strategy, you’ll appreciate Bitly’s simple QR code generator. You can create a QR code for any Bitly link, giving your audience another way to connect with your brand.
If you have extra room in your budget, Bitly also offers paid features.
With a paid plan, you can create branded URLs with custom domains, which can improve CTR and help you reach your web traffic goals even more reliably.
4. Canva
Whether you’re sharing a blog post, a seasonal sale, or anything else on social media, you need images. Good, high-quality images.
But snapping your own photos and designing your own graphics takes time and money.
If you don’t have much of either to spare, Canva is an excellent option. This free design app lets you create all kinds of graphics, from Facebook cover images and Instagram Stories to tweets and images for your blog posts.
Canva, one of the most popular social media marketing tools for easy design crafting
You can get started by choosing from hundreds of templates.
All of Canva’s social media templates follow each platform’s recommended image dimensions, so you don’t have to worry about resizing. Just swap in your own text, logos, and photos to customize each graphic.
If you don’t have original photos to work with, choose from Canva’s free library or download free images.
Once you create something you like, you can use it over and over. Just copy the design and update the text or images, and you’ve got a branded template that you can reuse.
If you find that you’re using Canva constantly, you might benefit from the paid version.
When you upgrade to Canva Pro, you can set and save brand colors and fonts, add GIFs, and resize designs for other platforms with a single click.
If you’re an Agorapulse user, you can also take advantage of our Canva integration. Here’s how:
5. Easel.ly
When you publish a social media post, you have limited space and time to attract attention. If you have a long or complicated message to share, you have to get your point across before followers scroll past.
Infographics use the power of images to capture attention and convey more complex ideas.
But designing infographics takes talent. You can’t just throw one together in a few minutes.
That’s where free social media marketing tool Easel.ly can help.
This free social media tool lets you create sharp-looking infographics without a graphic design degree.
Get started by choosing a basic template. Then add graphics, charts, data, and other visual elements.
To add movement to your infographic, you can insert animated GIFs. Easel.ly is also integrated with Unsplash, so you can add royalty-free photos to your design.
Conclusion
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