SEO software on the market has a lot of space for improvement. Many programs are bloated, with unnecessary tools and confusing interfaces. Others are just plain bad—but hey, at least they’re cheap.
The problem is that good SEO software is expensive, and bad SEO software is expensive and ineffective. What if you could have both cheap and highly effective software?
We’ve put together a list of the best white hat SEO software currently available in order to help you find the right tool for your needs.
Best White Hat Seo Software
For optimizing these factors properly, scroll down and read the White Hat SEO tactics! These White Hat SEO techniques would help you manage the traffic coming to your website.
1. Promote the “Mobile First” Approach
If you focus on promoting the mobile-first approach, it will make it possible for your business to reach the relevant audience.
Since most of the online audience today are on mobile, you have to build a responsive mobile site that can be easily accessed by your site visitors. Moreover, you need to ensure that the loading speed of the mobile site is good and all the elements of your page load properly when opened on mobile devices.
Usually, mobile and local searches are inter-linked. E-commerce websites mainly get benefited from this approach.
When it comes to promoting a business digitally through mobile, Mobile app development is one of the complex parts.
However, if you’ve got a desktop website, you can easily make it mobile-friendly.
All you need to do is to keep a tab on AMP (Accelerated Mobile Pages). This is usually done to ensure that a higher rate of traffic would come to your website.
2. Fine-tune the UX
If you own a website, it’s essential for you to keep an account of whether your users or customers coming to your website and the mobile application, are satisfied with the interface or not?
You need to make sure that they aren’t facing any issue while navigating it, or while making a purchase. There shouldn’t be any kind of unnecessary pop-ups that blocks the view of the site or restrict users to scroll further.
These are crucial factors to consider if you’re trying to provide a good user experience.
If your users find your mobile site or web application satisfactory, they would recommend others to visit your website or install your mobile application as well. Ultimately, this would increase the traffic to your website.
3. A note on Keyword Research
Keyword Research is one of the simplest forms of Internet Marketing. Over the years, keyword research has retained as much importance as it used to have earlier.
Google AdWords Keyword Planner, LSI Graph, and AHREFs are some of the best tools to find and pick the keywords for your website’s content.
These tools would help you find the most effective keywords to use in your content.
4. Create a Unique Marketing Plan
Content Marketing Plan is one of the best White Hat SEO techniques that would help your business to grow.
If you want to get better traffic to your website, you need to create a marketing plan in such a way that it’s unique.
Content Marketing plays a vital role to create an impact on the audience and getting traffic.
It can pique the interest of people and prompt them to take interest in your products and services. With effective content marketing, you can also educate people about various aspects of your niche industry.
If you can successfully create a unique content strategy, this would make you stand out from the crowd.
5. Make use of Schema
Do you know what is Schema? Well, a schema is a collection of tags in HTML, which you can easily add to a webpage.
When it comes to a schema, structured data markups provides a competitive edge to your website in search results. Whereas, microdata increases the CTR, and would drive more traffic to your website.
6. Link Building
White hat SEO link building lets to drive more traffic to your website. However, it should be done within limits and as per the guidelines laid out by the leading search engine giant, Google.
Excessive building links could prove to be dangerous and would be counted as a Black Hat SEO technique.
In White Hat SEO, link building is all about connecting with the owners of other websites and requesting them to provide you a link back to your site content.
This is considered to be one of the best White Hat SEO practices to drive traffic to your website.
7. Image Search is a Way
Image search is also one of the ways to drive traffic to your site. Images containing the ALT tags add crawlable content to your website’s page. Moreover, they appear in place of your image when they fail to load on your site.
Not only this, but it also improves the user experience of your website. You can even get traffic to your website through search results of images.
white hat seo vs black hat
What is White Hat SEO?
First, let’s take a look at the term “white hat” SEO.
In short, it refers to the correct, ethical way to optimize a site.
But to give you a more concrete idea of what means, a white hat strategy meets the following three criteria.
1. It follows search engine guidelines
The most widely-accepted definition of white hat SEO is that it follows Google’s Webmaster Guidelines.
These are the rules that Google has laid out to define the proper way to optimize a site.
And while they go into a bit of detail as to what an “ethical” SEO strategy looks like, they can essentially be summed up with one simple idea: Don’t be manipulative.
So, in general, if you’re not attempting to manipulate rankings or otherwise deceive Google’s algorithm, you’re likely following their guidelines and using white hat SEO.
2. It focuses on a human audience
White hat SEO involves making changes that are beneficial to a site’s visitors.
And when you consider that Google’s top priority is to provide their users with the best possible results, it makes sense that this is an essential component of the “right” way to do SEO.
Fortunately, many of the most effective SEO strategies already involve taking steps that improve the experience a site provides its visitors.
Tactics like publishing high-quality content and improving page load times improve the value that users get from a site, and the ease with which they can navigate it — making them upstanding, Google-approved strategies.
3. It takes a long-term approach
Strategies that follow Google’s guidelines and create a positive user experience are often more time- and work-intensive than black hat methods.
This means that it will take time to see the results you want.
But on the flip side, white hat SEO also has a much more lasting impact. That’s because when you use strategies that are designed to improve your overall site experience, you can achieve steady rankings for your target keywords.
Since it involves investing in content that can generate results for years to come, and using tactics that don’t put you at risk for consequences from Google, white hat is a more long-term approach.
What is Black Hat SEO?
Black hat SEO is essentially the exact opposite of white hat SEO.
If a tactic meets the following criteria, it can be classified as black hat.
1. It violates search engine guidelines
Black hat tactics violate Google’s guidelines, and in many cases, are directly referenced in these guidelines as practices you shouldn’t use.
2. It relies on manipulative tactics
While white hat SEO involves looking for ways to improve user experience, black hat SEO relies on manipulating Google’s algorithm to improve rankings.
To put it simply, if a tactic is designed to make Google think that a site provides more value to users than it really does, it’s deceptive — and it’s black hat SEO.
3. It focuses on “quick wins”
Many of the strategies involved in black hat SEO are focused on exploiting loopholes in Google’s algorithm that can lead to improvements in rankings without much work.
And while some of these tactics can produce results, they’re almost always short-lived.
That’s because Google is constantly improving its algorithm to provide the best results to searchers, and to prevent site owners who don’t provide a great site experience from ranking well.
This means that sites using black hat strategies are at risk for losing their rankings every time there’s a new algorithm update — making this a much more short-term approach than white hat SEO.
Black Hat vs White Hat SEO: What’s the Difference?
The biggest differences between these two approaches are that white hat SEO follows Google’s guidelines and improves user experience, while black hat SEO violates those guidelines and is typically done with complete disregard for human users.
Examples
Given that the core goals behind white hat and black hat SEO are very different, it should come as no surprise that there’s very little overlap in the specific tactics involved.
White Hat SEO
Google’s Webmaster Guidelines outline a few basic principles to follow when optimizing a site:
- Make pages primarily for users, not for search engines.
- Don’t deceive your users.
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
- Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
Google also explains that site owners who uphold “the spirit of the basic principles” will see better rankings than those who use deceptive practices.
So as long as you keep your visitors in mind as you work on your site and make changes with the goal of providing them with a better browsing experience, you can be confident that your SEO strategy is in line with Google’s guidelines.
This means that tactics like writing high-quality, helpful content, increasing page speed, improving user experience, and working towards mobile-friendliness are all considered white hat — and are the types of changes that will have a lasting, positive impact on your rankings.
Black Hat SEO
While Google’s recommendations for the types of strategies you should be using are a bit general, and refer to the “spirit” behind the changes, they’re much more straightforward about the tactics you shouldn’t be using.
In fact, they specifically say that the following practices can lead to consequences:
- Automatically generated content
- Participating in link schemes
- Creating pages with little or no original content
- Cloaking
- Sneaky redirects
- Hidden text or links
- Doorway pages
- Scraped content
- Participating in affiliate programs without adding sufficient value
- Loading pages with irrelevant keywords
- Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
- Abusing rich snippets markup
- Sending automated queries to Google
If you’re using any of these tactics, you’re doing black hat SEO.
That being said, it’s important to note that this isn’t necessarily a comprehensive list. So just because a tactic isn’t listed here doesn’t mean it’s safe to use.
Conclusion
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