Best WordPress Plugin For Email Marketing

The best wordpress plugin for email marketing can help your online business operate at its best. There are many advantages to using a wordpress plugin for email marketing. One of the main advantages is that you can do everything from your computer, without having to leave your home or office. It also allows you to keep track of all your customers, as well as the number of emails you have sent out in a given period of time.

It is easy to set up and use, with instructions that are easy to understand and follow. You do not need any special software or hardware in order to use it. Once you have downloaded and installed the program, you will have everything that you need in order to begin sending out emails and getting your customers on board with your new business venture.

Best WordPress Plugin For Email Marketing

1. Sendinblue Subscribe Form and WP SMTP

Newsletter, SMTP, Email marketing and Subscribe forms by Sendinblue

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Sendinblue Subscribe Form and WP SMTP is the official WordPress plugin for the Sendinblue email marketing service. It lets you run all your email marketing efforts from right inside your WordPress dashboard.

Key features:

  • Build custom subscription forms, and embed them in posts, pages, or widget areas
  • Use a drag-and-drop tool to create emails from scratch (or start from a template)
  • Segment and automate your newsletters in a variety of ways
  • View real-time statistics about your emails, such as clicks, opens, and so on

What you’ll need to use it:

In order to use this plugin, you’ll also need to use the Sendinblue email marketing service. You can get started with this service for free.


The plugin itself is free, and there’s a no-charge Sendinblue plan that lets you send up to 300 emails per day. Premium plans with higher limits start at $25.00 per month, the Lite version (20,000 emails / month), and go up to $65 for 100,000 emails / month.

Who should use it:

Naturally, if you’re already using the Sendinblue service, this is the plugin you want. It’s also one of the best WordPress email marketing plugins if you want a platform offering more than just the basics – including advanced segmentation and automation functionality.

2. Email Subscribers & Newsletters

Email Subscribers & Newsletters – Simple and Effective Email Marketing WordPress Plugin

If you’re looking for a full-featured solution, Email Subscribers & Newsletters is one of the best WordPress email marketing plugins to start with. It provides everything you need to create and manage a list and send newsletters, without requiring a third-party connection.

Key features:

  • Add a subscription box to your site for collecting email addresses
  • Send out email newsletters manually, or automatically based on specific triggers
  • Receive notifications when new subscribers sign up and send out automated welcome emails
  • View email data, such as when each was sent and viewed

What you’ll need to use it:

Email Subscribers & Newsletters makes use of your own server to send emails, so it doesn’t require any third-party subscriptions or additional tools.


Along with the free version, there’s a premium tier starting at $9 per month. This provides extra features such as email templates, built-in spam filtering, and the option to test newsletters.

Who should use it:

This plugin is an excellent option if you want a no-frills solution that you can manage straight from your website. It includes all the basics, is easy to pick up, and offers a decent amount of automation potential.

3. Newsletter


Newsletter is another self-contained email marketing solution. Once it’s installed on your WordPress site, you’ll immediately be able to start collecting emails and sending newsletters – no complex setup required.

Key features:

  • Collect email addresses via a customizable widget, page, or form
  • Create newsletters using a responsive drag-and-drop system
  • Segment your list to target different audiences with specific messaging
  • Use a central status panel to configure the plugin and keep an eye on your campaigns

What you’ll need to use it:

You do not need any other tools or services to use this plugin, though it does give you the option of connecting to other SMTP plugins to help deliver your emails.


The base plugin is free, and there are a number of premium extensions to provide additional functionally. You can purchase these separately, or get them all for $76.59 for up to 3 websites or for $298.60 for unlimited number of websites.

Who should use it:

Newsletter is one of the best WordPress email marketing plugins if you want to carry out targeted campaigns. While it offers fewer automation options than some tools, it provides a lot of segmentation potential.

4. MailChimp for WordPress

MC4WP: Mailchimp for WordPress

This one connects your site to Mailchimp – one of the most popular email marketing services available. If you’re a Mailchimp user, this plugin will help you grow your list more effectively.

Key features:

  • Create custom sign-up forms and add them to your WordPress site
  • Integrate with a wide variety of form builder and e-commerce plugins
  • View detailed reports about your campaigns (premium only)
  • Send automatic notifications when new subscribers sign up (premium only)

What you’ll need to use it:

To use this plugin, you’ll need to also use the Mailchimp email marketing service. Mailchimp offers a free plan that includes up to 2,000 subscribers and 12,000 emails per month. The paid tiers start at $10 per month, and prices scale with the number of subscribers you need.


As for the plugin itself, the free tier is very streamlined. It only enables you to create sign-up forms and add them to your site. If you want access to more functionality, you’ll need a premium license, which starts at $59 per year.

Who should use it:

This is one of the pricier options on our list of the best WordPress email marketing plugins. However, it also offers integration with one of the most feature-rich services available. It’s worth considering if you want an email marketing solution that enables you to create complex and highly-customized campaigns.

Additionally, this is one of the best WordPress email marketing plugins if you’re already using the Mailchimp service.

5. HubSpot All-In-One Marketing

HubSpot – CRM, Email Marketing, Live Chat, Forms & Analytics

HubSpot offers a free reliable and feature-packed email marketing tool that’s suited for growing businesses. The tool is part of HubSpot’s free WordPress plugin.

With HubSpot Email Marketing, you can create professional marketing emails that engage and grow your audience with the easy drag-and-drop email builder. HubSpot Email is automatically connected with HubSpot CRM, so you can tailor relevant emails based on any details you have such as form submissions and website activity.

Key features:

  • Create beautiful emails from scratch using the drag and drop editor, without any extra IT and designer resources needed
  • Use one of HubSpot’s goal-based email templates included in the free version
  • Personalize subject lines, content, links, attachments, and calls-to-action based on subscriber’s lifecycle stage, list membership, or any information in their contact records
  • Optimize email campaigns with A/B tests and analytics

What you’ll need to use it:

Simply install HubSpot’s free WordPress plugin and you’ll get access to HubSpot Email, CRM, and other free marketing and sales tools.


The HubSpot email tool is free for up to 2,000 email sends per month, with upgrade solutions starting at $50 with Marketing Hub Starter.

Who should use it:

HubSpot Email is suitable for any business, it’s free to start, and affordable as the business grows. Because it comes natively integrated with a free CRM, free sales and service tools, this plugin is ideal for teams that want to streamline their business, bringing all of their tools and data into one place.

free email marketing wordpress plugin


The Newsletter plugin.

Newsletter plugin offers the widest range of options so far and is considered to be the most popular software in the field of email marketing tools for WordPress. Newsletter offers full set of tools including subscription widget, comfortable plugin interface with huge list of custom settings for the newsletter and subscribers. Also you can track down your marketing results via statistics tool available with this plugin.

Price: Free

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Key features:

  • Convenient Drag-n-Drop builder
  • Subscription spam check
  • Subscribers lists to fine-target your campaigns
  • SMTP-Ready
  • Advanced targeting

DownloadQR-CodeNewsletterDeveloper: Stefano Lissa & The Newsletter TeamPrice: Free 

ALO EasyMail Newsletter

ALO EasyMail Newsletter plugin.

Actually ALO EasyMail is considered to be the “rising star” because it is just as good as the Newsletter plugin that was the first in this list, but it offers even more awesome functions for WordPress email marketing purposes. Frankly speaking you can manage every step of your mailing campaigns with the help of this software. It is a very reliable software with tons of awesome features. There is an Ajax widget for subscription, excellent theme manager to enliven email appearance, debug tool and many more.

Price: Free

Key features:

  • Available in more than 20 languages.
  • Simple writing and sending html/text newsletters.
  • Collecting subscribers.
  • Creating and managing mailing lists.
  • Newsletter themes.

DownloadQR-Codealo-easymailDeveloper: Alessandro MassassoPrice: Free

Email Subscribers & Newsletters

Email Subscribers & Newsletters.

The search engine rankings can go up and down, but a list of email addresses are a constant source of traffic. Look at one of the best email plugins for WordPress. 100,000+ active installs prove that people rely on the product to collect leads, create and send broadcasts, and manage them with a few clicks only. Update the list of your favorite WordPress plugins with Email Subscribers and Newsletters for all your newsletter needs.

Key features:

  • Easy integration with IceGram and Rain Maker.
  • Collecting customer emails by adding a subscription box.
  • Email notification to admin when user signs up.
  • Localization or internationalization support.
  • Categories included.
Email Subscribers & Newsletters – Simple and Effective Email Marketing WordPress Plugin

DownloadQR-CodeEmail Subscribers & Newsletters – Simple and Effective Email Marketing WordPress PluginDeveloper: IcegramPrice: Free 


MC4WP: Mailchimp for WordPress.

If you use the MailChimp service for emails, the MailChimp plugin for WordPress will allow you to connect your MailChimp account to the site and create your own forms. MailChimp Forms from MailMunch has everything you need to create awesome pop-ups. It is truly one of the most popular WordPress plugins on the market. And this is easy to check—1+ million active installations. The technical documentation is updated daily, so you will have no questions left.

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Key feature

  • Seamless integration with numerous plugins.
  • Beautiful and responsive sign-up forms.
  • Several add-on plugins available.
  • Developer friendly.
  • Community support.
MC4WP: Mailchimp for WordPress

DownloadQR-CodeMC4WP: Mailchimp for WordPressDeveloper: ibericodePrice: Free 


Sumo plugin.

This is a powerful plugin that works with almost all email services. The plugin has the functionality to work with social networks and Google Analytics. It includes a subscription form at the top of the page, a greeting, etc. You should install the plugin and then choose which applications you want to use. This is another great WordPress email marketing plugin for you if you care about marketing in any way.

Key features:

  • Easy to get started.
  • E-commerce integrations and features.
  • High-converting opt-in forms.
  • Secure and SEO-friendly.
  • Free customer support.
Sumo – Boost Conversion and Sales

DownloadQR-CodeSumo – Boost Conversion and SalesDeveloper: SumoMePrice: Free 


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