WordPress is a great platform for blogging, but it can be very limiting in terms of functionality. If you want to do more with your blog than just write content, then you need to learn how to use Google Tag Manager.
Google Tag Manager is an open source project that allows users to manage all of their tags from one place. The best part about using Google Tag Manager is that it’s free and easy to use. You don’t need any technical skills or knowledge in order to get started with this powerful tool.
In this article, we’ll talk about the best WordPress plugins for Google Tag Manager and how they can help you manage your site with ease.
Best WordPress Plugin For Google Tag Manager
Best WordPress Plugin For Google Tag Manager
1. RO Marketing PRO – Google Tag Manager WordPress Plugins
RO Marketing PRO is a very useful tool for Digital Marketers & Marketing Assistants for installing tags on their WordPress website. Not only does it save the implementation time of marketing tags, but also set up all your promotional banners, A/B testing variations, and make your site more SEO-friendly.
One of the most powerful features of the RO Marketing PRO tool is that it is the only plugin that can be used to install several tags. You don’t need to install 15+ distinct plugins for tag setup. This plugin is simple enough for anyone to configure even without HTML or FTP knowledge. Nope, you don’t need to hire a web developer or a programmer for the back end so your WordPress website could be functional because RO Marketing PRO tool will do it for you.
Features of RO Marketing PRO – Google Tag Manager WordPress Plugins
- Better than manually adding tags to site code because the tags can’t be overwritten
- Simple enough for any Marketer or Assistant to setup
- No guesswork with setting up tags
- Increases security, causes fewer compatibility issues and saves you time from having to update so many plugins
- RO Marketing plugin is thoroughly tested and is regularly updated
Pricing
- $499: For 20 site license with 1 year of support and updates.
- $199: 5 site license (1-year support and updates).
- $99: License for 1 site with 1-year updations and support.
2. Google Tag Manager WordPress Plugin
Apart from a few selected business services, Google Tag Manager WordPress plugin tends to be free for everyone. So it doesn’t make any sense to purchase a premium solution for adding Google’s product functionality to your WordPress website.
Google Tag Manager is empowering more than two million WordPress websites, this incredibly powerful analytics/marketing tool can do automatic marketing on Facebook, Pardot, HubSpot etc. You don’t have to be an analytics nerd to handle tracking code on your website. Google Tag Manager can do it all.
Features of Google Tag Manager WordPress Plugin
- Making it quick and easy to add several marketing technology Tags through a central platform (for a non-technical person and with marketers in mind).
- Increased performance as your codes execute asynchronously helping your pages to load faster
- Quick insights to see if the tags are implemented properly and are working as required.
- Ability to add all Google and other Third-party tags
- Improves your page load time by firing only required tags on a particular page
- Making the marketing process agile with no time wasted to add any Tags (no longer necessary to wait for your Tech person or department for tags implementation.)
Pricing
Freely downloadable from WordPress website
3.DuracellTomi’s Google Tag Manager for WordPress
This plugin helps to manage your WordPress website analytics and other code snippets. GTM supports multiple containers as well as it places required container code snippet into your website so that you do not need to do manually.
Some parts of the GTM plugin uses PHP 5.3 and
PHP 5.4. newer. You can fire your tags on certain special conditions by using the Data Layer of GTM.
Features of DuracellTomi’s GTM
- Use standard post/page attributes as data Layer variables
- GTM4WP can inject the page hiding snippet of Google Optimize so that you do not need to add it manually to your theme
- Add Google Analytics Enhanced Ecommerce or Classic E-commerce data to the data layer to implement measurement in Google Tag Manager easily.
- Fire tags in your Google Tag Manager container based on the weather conditions around your visitor.
- Track usage of popular embedded media players: YouTube, Vimeo, Soundcloud
Pricing
You can download DuracellTomi’s Google Tag Manager for WordPress at free from the official website of WordPress.
4. Metronet Tag Manager – Google Tag Manager WordPress Plugin
This plugin helps to unlock the data layer allowing you to set macros and firing rules effortlessly. Metronet Tag Manager plugin can add multiple data Layer variables on a per-post and per-page basis.
Six predefined data Layer variables are also provided by Metronet which can be edited as per the requirement. Metronet Tag Manager plugin is an open source software for your WordPress website.
Features of Metronet Tag Manager – Google Tag Manager WordPress Plugin
- Lets you add your own unique ID or a class to each content link with the GTM TinyMCE button in the WYSIWYG.
- Set up separate data Layer variables for pages that aren’t posts or pages (like archives etc).
- Lets you easily add an HTML event handler to any content link with the GTM TinyMCE button in the WYSIWYG.
Pricing
Download Metronet Tag Manager plugin for free.
5. Inpsyde Google Tag Manager WordPress Plugin
This plugin is the very effective tool for newcomers, online marketing experts and, website owners. If you enable Inpsyde Google Tag Manager as guided it will optimize your website elegantly.
Inpsyde Google Tag Manager can manage marketing/analytics tools like Google Analytics or Adwords, HTML and JavaScript snippets.
Features of Inpsyde Google Tag Manager WordPress Plugin
- Installs the Google Tag Manager Container Code on your website.
- Inserts the GTM container code according to Google’s current guidelines.
- The <noscript> tag can be inserted automatically or via the hook.
- The data layer outputs can be turned on/off individually.
- Login status of website visitors in the Data Layer recognizable.
- Suitable for WordPress MultiSite
Pricing
Grab Inpsyde Google Tag Manager for free.
google tag manager for woocommerce
This extension pushes standard eCommerce information – GA4 Commerce and UA Enhanced eCommerce compatible – to GTM Data Layer. Once this information is available in your GTM workspace you can plug in and use any tool available, even if you are unsure which tool you need or would like to use.
GTM setup can be cumbersome and time-consuming – this extension comes with packaged presets for 4 main tools in the market that allow you to set up and run the integration in few simple steps without creating every single GTM Variable and Trigger yourself.
Google Tag Manager for WooCommerce integrates your WooCommerce shop with a GTM container. It can work with existing GTM installation and allows injecting the GTM snippets in the settings.
The extension starts to work without any additional installation. Once it is activated and GTM is embedded in the website, it starts to emit eCommerce events to the GTM dataLayer. Those events are compatible with the newest GA4 format but can be adapted to different tools, including UA and Facebook Pixel.
From there, virtually any integration can be achieved through GTM and the same data from your shop can be sent out to any analytical or optimization tool.
But to make it easier, the extension comes with packaged GTM presets that can be imported into GTM workspace to enable dataflow to specific tool in few simple steps without creating every single GTM Tag, Variable, and Trigger manually.
That’s it. With the help of the extension and packaged presets, you can start analyzing and optimizing your WooCommerce shop in almost no time.
Benefits
- A single extension to install that captures and emits all required eCommerce events
- Virtually any analytical and optimization tool can be integrated via GTM in order to improve WooCommerce sales
- Build full end-to-end integration with selected tools (Google Analytics GA4 and UA, Facebook Pixel, Google Ads) with a few simple clicks thanks to packaged GTM presets
- Supports legally required user consent before sending out any data out (requires manual setup)
- Ensures data consistency – data won’t be sent twice thanks to streamlined integration
Requirements
Minimum PHP version: 7.2
Buy the extension now and start analyzing data and optimizing your shop in few simple steps.
Conclusion
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