With the rising prominence of email marketing, the demand for bulk email marketing software is higher than ever. This software can be used to send a large number of emails to both new and existing clients, making it an invaluable tool for any company looking to generate leads and grow their customer base. However, these tools are not all created equal—you need to choose the one that’s right for you.
To help you make this decision, we’ve put together a list of some of the top bulk email marketing software out there today. We’ll cover each product’s features and benefits, as well as its pros and cons. Our hope is that this information will help you find a tool that’s perfect for your company’s needs!
Table of Contents
Bulk email marketing software reviews
Want to jump straight to the answer? The best email marketing service for most people is Sendinblue or Constant Contact.
Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign.
Success with your email strategy starts with finding the right email marketing service. Whether you’re starting a new list from scratch or just need an easier way to reach your audience, this guide has a solution for you.
Top 10 Best Email Marketing Services
Sendinblue — Best for growing your customer base
Constant Contact — Best drag-and-drop builder
MailerLite — Best for the essentials at an affordable price
HubSpot — Best for automated email marketing
Moosend — Best for AI-powered ecommerce sales
Omnisend —Best omnichannel email marketing platform
AWeber — Best value for low subscriber count
GetResponse — Best for automated lead generation
Drip — Best for new ecommerce businesses
ConvertKit — Best for influencers, bloggers, and creators
How to choose the best email marketing services. Quicksprout.com’s methodology for reviewing email marketing services.
Over my career, I’ve managed email lists with more than 100,000 subscribers and used about every email marketing tool in existence.
Whether you’re starting a new email list from scratch or looking to switch to a new provider, this guide will help you find the best email marketing service for your situation.
Your customers miss 100 percent of the emails you don’t send. Get started today for free with one of my top recommendations.
Email Marketing Service Reviews
Sendinblue – Best for Growing Your Customer Base
SendinBlue
Visit SendinBlue
PRICE STARTS AT FREE
UNLIMITED CONTACTS
DRAG & DROP EDITOR
HIGHLY CUSTOMIZABLE
TRY IT FOR FREE TODAY
Sendinblue offers one of the most popular email marketing services on the market. Everything you need to launch and track an email campaign is built in. Add your content to their machine and watch your outreach take flight.
This is a mature platform–it’s got all of the features you expect and more. You can add live chat to your site and grab new email addresses from folks browsing your store or learning about your company.
There’s a lot to like. More than 40 customizable templates, simple tools to build workflows, and a built-in CRM with room for as many contacts as you like.
Don’t just take my word for it–you can use the free forever version of Sendinblue right now. Once you see how it drives, you’ll understand why it’s so popular.
In terms of reaching more people, Sendinblue has everything you need. They provide a host of lead nurturing tools to help you grow your contact list:
Landing pages. Create actionable and engaging web pages to collect leads for you.
Sign up forms. Place forms anywhere on your website to get user information.
Facebook ads. Leverage the power of Facebook marketing to nurture more leads.
Retargeted ads. Powerful ads based on a user’s previous online interactions.
Make it as simple as possible to build that list with eye-catching forms that turn website traffic into subscribers. Sendinblue’s intuitive interface makes embedding a form no harder than a few clicks.
Screenshot of how to embed a form on a landing page in Sendinblue
It’s easy to see how these tools help you cultivate audience, lead, and customer growth. And, unlike other email marketing services, Sendinblue can support chat and SMS if you want to drive leads on your site or by text.
The platform is available via a fantastic free plan that gives you unlimited contacts and up to 300 emails per day. That’s a pretty great deal—especially if you’re running a bootstrap startup or solo operation.
Their email builder has a beginner-friendly editor that allows you to easily create the look and feel of your email.
They currently offer four different pricing tiers:
Free — 0$ per month
Up to 300 emails per day
Unlimited contacts
Chat
SMS marketing
Email template library
Lite — $25 per month
Up to 100k emails
No daily sending limit
A/B testing
Remove the Sendinblue logo
Premium — $65 per month
Up to 1MM emails
Marketing automation
Facebook ads
Retargeted ads
Landing pages
Telephone support
Enterprise — Customized pricing
Customized email volume
20+ landing pages
Customer success manager
Access for 10+ users
Dedicated IP
The Lite plans should be more than enough for most small businesses and startups.
However, as your business scales, the Premium option is always a great option. That comes with even more marketing features such as Facebook and retargeted ads, along with telephone support.
Try Sendinblue today. Start out for free, and upgrade when it’s time to grow.
Constant Contact – Best Drag-and-Drop Builder
Constant Contact
Visit Constant Contact
PRICE STARTS AT $20/MO
DRAG-AND-DROP EMAIL BUILDER
100+ MOBILE-FRIENDLY TEMPLATES
SIMPLE AUTOMATION TOOLS
GET A 60-DAY FREE TRIAL
Constant Contact is a great platform for those newer to the email marketing world.
Their intuitive drag-and-drop email builder allows you to easily create new emails that look good and on-brand—no coding knowledge is needed. Adding text, images, videos, coupons, polls, and events to any message is simple and straightforward.
Plus they provide more than 100 pre-built, mobile-optimized templates.
Constant Contact’s template options page.
It’s a really welcoming platform to work with. People who aren’t “techy” will quickly find themselves producing much more polished newsletters.
With Constant Contact, you can track the results of your campaigns in real-time. You’ll see everything from open rates to click-through rates, as well as data for each individual subscriber.
This is so important–how else are you going to know which strategies are working and which need to be put on pause?
Automation is a key benefit of Constant Contact. A lot of the legwork can be set on autopilot. For example, you can trigger welcome messages for new subscribers and set up drip campaigns based on their actions.
Constant Contact even offers a 60-day free trial, which is one of the best you’ll find in the industry.
Constant Contact Free Trial
Pricing for Constant Contact’s email software is straightforward. There are two plans for you to choose from—Email and Email Plus.
Like most email marketing platforms, your rate will be based on the number of subscribers on your list. Both plans allow you to send unlimited emails.
Here’s what some of the prices look like for each plan:
0 – 500 Subscribers — Starting at $20 per month
501 – 2,500 Subscribers — Starting at $45 per month
2,501 – 5,000 Subscribers — Starting at $65 per month
5,001 – 10,000 Subscribers — Starting at $95 per month
Email Plus
0 – 500 Subscribers — Starting at $45 per month
501 – 2,500 Subscribers — Starting at $70 per month
2,501 – 5,000 Subscribers — Starting at $95 per month
5,001 – 10,000 Subscribers — Starting at $125 per month
These tiers continue all the way up 50,000. Once you eclipse 10,000 subscribers, you’ll automatically be upgraded to the Email Plus plan.
For basic and professional emails, the cheaper plan will be fine. But for those of you who want to get the most out of your email campaigns, I highly recommend Email Plus.
This plan comes with more advanced features like subject line A/B testing, dynamic content, and automated behavioral campaigns. You’ll also get access to personalized demographic data, coupons, polls, and surveys.
Learn more and sign up for a free 60-day trial at Constant Contact.
MailerLite – Best For the Essentials at an Affordable Price
MailerLite
Visit MailerLite
PRICE STARTS AT $0
PREMIUM PLANS START AT $10/MO
ALL BASIC EMAIL FEATURES
A/B TESTING TOOLS
TRY MAILERLITE FOR FREE
MailerLite offers all of the essentials with none of the frills.
It’s a great option for anyone who wants a straightforward email marketing service. You’re a creator who doesn’t need a ton of bells and whistles. You just need the tools to start your newsletter or manage a simple campaign.
It’s also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.
The platform still offers tools for automation, landing pages, pop-ups, and surveys, so it’s not like you’re extremely limited. But even the UI for each one is fairly spartan and straightforward.
MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.
MailerLite AB Testing
I’d recommend MailerLite for those of you who want simple email software at an affordable rate.
Here’s a look at the price points for MailerLite:
Up to 1,000 subscribers — $10 per month
1,001 – 2,500 subscribers — $15 per month
2,501 – 5,000 subscribers — $30 per month
5,001 – 10,000 subscribers — $50 per month
10,001 – 15,000 subscribers — $75 per month
15,001 – 20,000 subscribers — $100 per month
20,001 – 25,000 subscribers — $120 per month
25,001 – 30,000 subscribers — $140 per month
The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.
There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month, and you don’t get every feature. You can use this option as an extended free trial when you’re just starting out. Learn more and try Mailerlite for free.
HubSpot – Best for Automated Email Marketing
HubSpot
Visit HubSpot
PRICE STARTS AT $0
POWERFUL EMAIL AUTOMATION
STUNNING EMAIL TEMPLATES
TRAFFIC AND CONVERSION ANALYTICS
TRY HUBSPOT FOR FREE
HubSpot is the king of marketing automation–so it’s no surprise they offer a fantastic email marketing solution for any size business.
Hubspot’s tool allows you to quickly and easily create, personalize, and optimize your emails without the need for designers or IT.
Where the software really shines is in the automated workflows. This allows you to easily set triggers for your email subscribers and nurture the leads into customers (or whatever else you want them to do).
The software’s handy mapping tool also lets you visualize this for greater clarity and easy optimization.
Hubspot mapping tool.
Think of it as a choose-your-own-adventure journey that you set for your subscribers. Depending on the specific actions they take, you can have them branch off to experience different, targeted things via email.
The email marketing service is just one tool in the Swiss Army Knife that is Hubspot. It can stand alone or be used in tandem with other offerings such as Marketing Hub and their CRM. Your email marketing only becomes stronger when coupled with those products, too.
Hubspot also has plenty of pre-made email templates to help you get the results you want. With their drag-and-drop builder, you can create great emails with no coding or development knowledge needed.
HubSpot is simple to use and allows you to customize your layout, add calls-to-action and images, and modify your content and colors to match your brand.
Use their advanced personalization tools to personalize your emails in order to boost your open and clickthrough rates with ease. You can use any information in an email subscriber’s contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action.
Their A/B testing tool is top-notch. Use it and dive into the in-depth analytics after you send your emails to see which performed better—and why.
Hubspot email reports
Use this data to determine which subject lines get the most opens and the content and calls-to-action that will earn you more sales. You can also leverage this with landing pages and signup forms to accurately get a sense of the ROI of email campaigns.
The HubSpot email tool is free for up to 2,000 email sends per month, with paid plans starting at $50/month.
Join HubSpot for free to create and send email campaigns that look professionally designed and display perfectly across any device—all by yourself.
Moosend – Best for AI-Powered Ecommerce Sales
Moosend logo
Visit Moosend
STARTS AT $0
AI-POWERED ECOMMERCE
UNLIMITED EMAILS
REPORTING & ANALYTICS
TRY IT FOR FREE
Moosend offers an email marketing solution no matter if you’re a complete beginner or if you’re a seasoned pro.
From their easy drag-and-drop email builder, to their easy segmentation tool, to their accurate real-time analytics, they have all the features you need to nail your email marketing campaigns.
Our favorite thing about Moosend is their ecommerce AI. It leverages machine learning and collaborative filtering to target customers with products they might like based on the shopping habits of similar customers.
Moosend AI ecommerce tool.
You’ll also be able to easily cross sell based on customer shopping habits, and keep track of how often they buy certain products (e.g. perishables) so you can regularly promote the products they need to them when they need it.
I haven’t seen any other email marketing service do this. But it has the potential to really help out the newer ecommerce business looking to level up their targeting and segmentation game.
Moosend targeting and segmentation tool and dashboard.
Moosend also does the basics of email marketing very well. Their advanced personalization features allows you to create emails unique for your target customer. Their segmentation tool allows you to spit your audience by purchasing behavior, cart abandoned products, and more.
They don’t offer that many themes with just 40 responsive themes to choose from. However, they’re all highly customizable and eye-catching.
Pricing starts free with their premium plans starting at $8 per month. More detailed information is below:
Free — $0/month
Unlimited emails
Signup and subscription forms
Reporting and analytics
No credit card required
Pro — $8/month
Landing pages
Transactional emails
Phone support
SMTP server
5 team members
Enterprise — Custom pricing
Custom reporting
Dedicated account manager
SSO & SAML
On-boarding and migration
10 team members
Service-level agreement
Try Moosend for free today.
Omnisend – Best Omnichannel Email Marketing Platform
Omnisend
Visit Omnisend
PRICE STARTS AT $0
TAILOR-MADE FOR ECOMMERCE BUSINESSES
PRE-BUILT AUTOMATIONS
CROSS-CHANNEL SALES TRACKING
TRY OMNISEND FOR FREE
Omnisend is an easy-to-use email marketing solution that’s tailor-made for ecommerce sites. They offer multiple features such as automated email and SMS messaging in order to convert leads into customers.
They do this by going a step further than most, combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure your connect with the most customers as possible.
All of their channels allow for segmented campaigns. That means you’ll be able to target exactly the customer you need to for your product or services.
They also have pre-built automations for actions your customer might take such as cart abandonment emails/messages, along with welcome emails/messages.
Omnisend automated actions for customers.
Their library of themed drag-and-drop templates makes creating gorgeous, on-brand emails simple.
Their annual plans and prices are based on how many contacts you have. Below are what it’ll look like based on 500 contacts:
Free — $0
Up to 15,000 emails / month
Omnisend-branded email campaigns
Signup forms, boxes, and pop ups
Reports
Standard — $16 per month
Up to 15,000 emails / month
Email campaigns
Signup forms, boxes, and pop ups
Reports
SMS campaigns and automation
Audience segmentation
24/7 email and chat support
Pro — $99 per month
Up to 15,000 emails / month
$80 in free SMS credits / month
Email campaigns
Signup forms, boxes, and pop ups
Reports
SMS campaigns and automation
Audience segmentation
24/7 email and chat support
Web push notifications
Facebook custom audiences
Google Customer Match
Priority support
Advanced reporting
Enterprise — Custom pricing
Unlimited emails
Free SMS credits
Email campaigns
Signup forms, boxes, and pop ups
Reports
SMS campaigns and automation
Audience segmentation
24/7 email and chat support
Web push notifications
Facebook custom audiences
Google Customer Match
Priority support
Advanced reporting
Email migration
Dedicated account manager
Deliverability support
Custom IP address
Remember: This is based on a contact list of 500. If you have more, the prices will go up.
I highly recommend at least the Standard plan. Having unbranded emails alone is worth the cost and you’ll also get access to their email and SMS automation tools. The 24/7 email and chat support is a must-have too.
Learn more and signup now at Omnisend.
AWeber – Best Value For Low Subscriber Count
AWeber
Visit AWeber
PRICE STARTS AT $19/MO
GREAT FOR <500 SUBSCRIBERS
A/B TESTING AND AUTOMATION TOOLS
700+ PRE-BUILT TEMPLATES
GET STARTED FOR FREE
AWeber is a traditional email marketing service that’s reliable and very affordable.
Where AWeber really shines, though, is its simple pricing structure. In fact, it’s very lucrative to those with small lists (500 subscribers or less).
Unlike other platforms that add features and capabilities for plans at different price points, AWeber offers all of its features with every plan.
Pricing is based strictly on the number of subscribers on your list. So you’ll get the same features whether you have 20 contacts or 20,000 contacts.
Here’s an overview of the pricing tiers.
0 – 500 Subscribers — $19 per month
501 – 2,500 Subscribers — $29 per month
2,501 – 5,000 Subscribers — $49 per month
5,001 – 10,000 Subscribers — $69 per month
10,001 – 25,000 Subscribers — $149 per month
AWeber email campaign page.
With AWeber, you’ll get all of the basic features that you expect with an email marketing service:
700+ pre-built templates
Drag-and-drop email builder
Email analytics
A/B testing
Sign up forms
Automation
Third-party integrations
Subscriber segmentation
AWeber is an industry leader in email deliverability rates. They make sure that your content is optimized to reach your subscribers’ inboxes.
You can try AWeber for free.
GetResponse – Best For Automated Lead Generation
GetResponse
Visit GetResponse
PRICE STARTS AT $15/MO
AUTOMATED SALES FUNNELS
200+ EMAIL TEMPLATES
24/7 LIVE CHAT SUPPORT
GET A 30 DAY FREE TRIAL
GetResponse is a bit more than a basic email marketing service. It’s more of an all-in-one solution that specializes in automation.
And when we say all-in-one, we mean it.
With tools and features such as audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even a webinar software, you’ll be able to collect beaucoup leads, put them in the right workflows, and turn them into returning customers.
One standout tool that GetResponse offers is called Autofunnel. It can be used to create funnels for sales, leads, webinars, and more. It’s fully automated and very easy to use.
Funnels include things like emails, landing pages, exit popups, marketing automation, Facebook ads, and ecommerce integration. It all depends on your goals and how you want to set it up. But GetResponse provides all the tools you need to grow your subscriber list and monetize those contacts.
Once a user enters your funnel, everything is fully automated by GetResponse. It’s the perfect way to guide customers through the conversion process with multiple digital touchpoints.
GetResponse Features
Let’s take a closer look at GetResponse’s plans and pricing.
Basic — Starting at $15 per month
Autoresponders
Unlimited landing pages
1 sales funnel
Unlimited lead funnels
Sell e-products
Plus — Starting at $49 per month
Automation builder with 5 workflows
5 sales funnels
Contact scoring capability
Webinars with up to 100 attendees
CRM software
Professional — Starting at $99 per month
Automation builder with unlimited workflows
Paid webinars with up to 300 attendees
Unlimited sales funnels
Unlimited webinar funnels
Max (enterprise tier) — Custom pricing
Transactional emails
Dedicated IP
Webinars with up to 500 attendees
Consulting services for email campaigns
Dedicated account manager
These prices are all based on 1,000 subscribers. The rate will increase as your list grows. As you can see, even the entry-level plan offered by GetRetresponse comes with advanced features like autoresponders, lead funnels, and sales funnels.
All plans come with 220 email templates, 180 landing page templates, 700 form templates, 40 autofunnel templates, 150 integrations, and 24/7 live chat support.
But to really get the most out of this software, I’d recommend the Plus plan, especially if you don’t already have CRM software. The base rate is definitely higher compared to the other services we’ve seen. However, the plan just comes with so much more.
Instead of just getting email software, you’re benefiting from building automated lead funnels, landing pages, webinars, and lots of other extras that just aren’t included from other providers.
GetResponse offers discounts for annual and 24-month contracts if you pay in advance. At the very least, you can try GetResponse free for 30 days.
Drip – Best for New Ecommerce Businesses
Drip
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PRICE STARTS AT $49/MO
24/7 LIVE CHAT AND EMAIL SUPPORT
CRM FOR ECOMMERCE STORES
AUTOMATIC REVENUE ATTRIBUTION
GET A 14 DAY FREE TRIAL
Drip is a relatively new platform. It’s a CRM that offers email marketing for ecommerce businesses.
I like Drip because they’re great for new ecommerce merchants since they focus on offering smaller, independent shops the same powerful automation and segmentation tools for email marketing as larger ecommerce stores.
As such, they’re great for newer brands looking to get a leg up.
With Drip, you can track valuable commerce metrics related to customer intent and purchase behavior.
You’ll be able to segment new website visitors from returning customers. Drip also lets you target users who abandoned their carts.
Get nitty-gritty without hours of data mining–Drip gives you tools that make it easy to target the right people with timely offers.
Drip data mining tool.
Their CRM helps you reach customers through multiple touchpoints online, including email. Drip also has a revenue attribution feature, giving you a clearer view of which campaigns are actually making you money.
Again, this is ideal for ecommerce shops.
With personalization capabilities, powerful segmentation options, and detailed analytics, Drip has everything you need to succeed with email marketing.
Pricing is based on the number of customers in your account. All plans come with the same features and benefits.
1-500 subscribers — $19 per month
501-2,000 subscribers — $29 per month
2,001-2,500 subscribers — $39 per month
2,501-3,000 subscribers — $49 per month
3,001-3,500 subscribers — $59 per month
3,501-4,000 subscribers — $69 per month
4,501-5,000 subscribers — $79 per month
5,001-6,000 subscribers — $99 per month
6,001-7,000 subscribers — $109 per month
This stretches all the way up to plans that allow for up to 140,000 subscribers before pricing becomes custom.
All Drip plans come with 24/7 live chat and email support. You can try it out free for 14 days and have access to all of the features.
ConvertKit – Best for Influencers, Bloggers, and Creators
ConvertKit
Visit ConvertKit
PRICE STARTS AT $29/MO
EXCELLENT FOR INDEPENDENT CREATORS
CUSTOM FORMS & REPORTING
EASY TAGGING AND SEGMENTING
GET A 14 DAY FREE TRIAL
ConvertKit is one of my favorite email marketing services.
It’s a perfect choice for creators of all stripes. That includes influencers, bloggers, video producers, musicians, artists, and more. That’s because their platform focuses more on engaging your audience and nurturing them with landing pages, ecommerce platforms, and membership sites.
You’ll be able to create leads out of casual visitors to your social media accounts, blogs, YouTube videos, Facebook pages, and more.
For those of you who want to build automated email funnels at an affordable price, ConvertKit will be a top option for you to consider.
ConvertKit Features
To set up automated emails, you’ll be guided through a simple visual flow chart.
Instead of having multiple lists of contacts, ConvertKit groups all of your subscribers into one list. But you’ll still be able to tag them manually for segmentation purposes or with auto tags based on their behavior to improve the personalization of your campaigns. That’s great for creators with big audiences.
ConvertKit is best for sending quick emails with clean formatting. There are no complex designs or distracting elements here.
Like most email marketing software, ConvertKit pricing is based on the number of subscribers you have.
0 – 1,000 Subscribers — $29 per month
1,000 – 3,000 Subscribers — $49 per month
3,000 – 5,000 Subscribers — $79 per month
If you switch to ConvertKit with more than 5,000 subscribers, you’ll benefit from their free concierge migration service. You can save some money and get two months for free if you sign up for an annual plan.
ConvertKit has more than 70 third-party direct integrations, customizable forms, and custom reporting. Email and live chat are available for 12 hours per day, Monday through Friday, with limited support on nights and weekends.
Still not sold? Take advantage of ConvertKit’s free 14-day trial to test it out on your own.
How to Find the Best Email Marketing Service for You
The best available email marketing service is going to be unique to you. After all, the multi-million dollar info product business is going to have very different needs than the humble blogger.
But there are specific factors that we took into consideration, because we believe that they tend to be the most important ones for most businesses.
I’ll break down the details of our process for making this list and explain what matters, what doesn’t, and what you need to know to find the best option for you.
Use our methodology to help guide your ultimate decision.
Plenty of Email Templates
There are a lot of reasons to want an email marketing service. You might want to create your first sales funnel and incorporate email into your marketing strategy. Or maybe you just want to send the occasional newsletter out to subscribers.
Whatever your reason, you want your emails to look good while you do it.
That’s why you should find an email marketing service that takes the stress out of things like formatting and typesetting by giving you a list of great email templates for any of your needs.
Many of the offerings above offer drag-and-drop email templates to help take the headache out of designing a great-looking email. With tools like MailChimp’s email builder, you’re filling out the basic info and a stunning email takes shape on its own.
They’ll also offer a variety of different email template types to fit specific purposes.
For example, Hubspot comes with a library of pre-built sales email templates ready for you and your business to use. If you want, they’ll even allow you to create your own templates unique to your business. You can customize them to your exact needs and save them for use whenever you need them.
MailChimp is another great service with tons of different email templates for different needs such as selling a product or promoting a blog post. It’s also highly customizable, allowing you to create specific ones for your brand’s goals.
Simple Segmentation
As your business grows, you’re going to want to target different parts of your audience for different products. After all, if you offer a variety of different services and products, not everyone on your list will want the same thing.
A good email marketing service gives you easy but powerful ways to segment your audience.
For example, a service like MailChimp allows you to tag segments of your audience depending on how they subscribed to your email list. That way, you can put those segments into specific targeted funnels easily and automatically (more on that later).
A service like Omnisend (pictured above) allows you to send segmented campaigns based on things like your subscriber’s interests, demographics, email open rates, and the products they’ve purchased.
It’s important to note: If you want segmentation features (and if you’re serious about email marketing, you should), you’re going to have to pay for it. This often doesn’t come with a service’s free plan. However, it’s well worth it, especially if you’re focused on growth and conversions.
In-Depth Analytics
As the old business adage goes: “If you can measure it, you can improve it.”
To that end, a good email marketing service will give you all the reporting tools you need to provide you with in-depth metrics and KPIs.
Knowing this information will give you vital data about where your subscribers live, who they are, and what they want from your business.
It’ll also help you create better services and marketing strategies in the future. For example, you’ll be able to better segment your audiences with the right analytics.
HubSpot has some of the best traffic and conversion analytic tools available. Along with their A/B testing feature, their analytics tools will let you know exactly how each of your emails perform and why.
Easy Automation
There’s nothing quite like the “set it and forget it” approach to business.
When an email marketing service is automated, you don’t have to worry about making sure that each and every one of your new subscribers is in the right sales funnel. Once you’ve set it up, they’ll receive the emails they should receive automatically.
That’s why you want to find an email marketing service that will let you easily set up automated emails without a lot of fuss and complex tagging schemes.
Constant Contact (pictured above) is a standout when it comes to automating emails. It lets you trigger welcome messages for any new subscribers and put them into specific drip campaigns depending on their actions. The simple design allows you to do this easily, too, with no headaches involved.
GetResponse is another option to definitely consider if automation is your game. Its Autofunnel platform allows you to easily create fully automated sales, leads, and webinar funnels in just a few clicks.
Best email marketing software for ecommerce
Is email still the best marketing method? Although you see obituaries for it now and then, email is still the winner. With so many social media channels, it’s easy to forget that email is still the most powerful promotional method available to online retailers, whether you’re going off clicks, conversions, or overall ROI. In fact, email had a median ROI of 122% which is four times greater than any other marketing method including social media, direct mail, and paid search.
Ecommerce customers who received multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one follow up email.Experian
Email marketing is vital because it:
- Provides a direct link between businesses and customers
- Allows retailers to ride the growing trend of personalization
- Permits gathering and testing data-driven insights
- Is the best way to segment and target customers with customized offers and promotions.
To leverage the benefits of a quality email campaign requires a robust platform that can handle the segmentation demands of current marketing trends.
7 Email Marketing Tools Driving eCommerce Sales
We’ve selected seven top email marketing platforms proven to work for eCommerce campaigns.
1. MailChimp
MailChimp has over 14 million customers and is popular with small and medium-sized businesses. It gained a reputation for ease-of-use and its focus on eye-catching, beautifully designed email templates, and opt-in forms.
MailChimp also integrates with a wide array of third-party tools, including many eCommerce platforms such as Shopify, Magento, and BigCommerce, to name just a few. Features include trigger-based messaging, spam score checking, and a full array of reporting. You can also preview your messages in various email clients, use geo-targeting and time-zone-based delivery.
Pricing: Free for up to 2000 subscribers, around $5/month for every additional 500 subscribers. They charge $199/month for enterprise-level features.
2. Constant Contact
Constant Contact stands out for its intuitive dashboard and easily-accessible features. It’s user-friendly and comes with support over the phone or live chat. They offer extensive training materials. They include a variety of templates to run surveys, coupons, invitations, and add video. It is also a complete contact management system.
Pricing: Plans begin at either $20/month (for the basic plan) or $45/month (for the “Plus” plan), each for up to 500 subscribers. The monthly price increases incrementally with more subscribers. One month free.
3. Klaviyo
While most platforms are designed to send email, Klaviyo was designed to capture customer data from eCommerce sites and leverage it for personalized email campaigns. They include multiple abandoned cart follow-up sequences to increase conversions and sales.
Klaviyo integrates with all eCommerce web designer customer designed and standard CRM platforms to maximize your lead generation. It offers a complete automated marketing system that includes emails and ads. It is highly customizable for any targeted segmentation.
Pricing: Starts at $25/month for up to 500 subscribers and 3,000 emails.
4. AWeber
AWeber is another considerable email service provider and was one of the first email marketing tools to enter the market. Like MailChimp, one of its main strengths is the number of integrations it offers with eCommerce platforms.
If you’re looking for a comprehensive solution with access to top-quality support and a wealth of training materials, AWeber is a solid choice. It integrates with BigCommerce, Magento, and Shopify along with a host of other eCommerce-related apps and CRM platforms.
Pricing: Plans start at $19/month for up to 500 subscribers. For a subscriber base above 25,000, custom plans are available, and they offer a 30-day free trial.
5. Active Campaign
Active Campaign provides a multi-faceted platform. Dynamic campaign content helps maintain relevant content to your segmented lists. They offer unlimited personalization. Every custom field you create automatically becomes a new personalization tag.
It has fifteen tools including on-site and SMS messaging, CRM tools, extensive site, and email analytics.
Pricing: They have a sliding scale tool to display the pricing based on volume. However, the beginning level or “Lite” plan starts at $69 per month. They offer free migration from another platform.
6. HubSpot
Hubspot’s email marketing tools are part of their much larger Marketing Hub plan, which includes everything from lead analytics to blog content management. It’s an intuitive platform, with all the features you would expect, and is ideal for those looking for a full suite of tools, not just an email marketing solution.
Pricing: Basic plans start at $200/month, and contracts must be pre-paid for a year. Enterprise plans start at $2,400/month. The free plan does not include email marketing. They offer a free demo.
7. Keap
Much like Active Campaign, Keap is a full-fledged solution for managing all aspects of your email marketing campaigns. Designed for smaller businesses, it includes features for segmentation, tracking, and automation. There are also hundreds of integrations with CRM systems, eCommerce platforms, and third-party software providers. They offer a 10-minute, webinar or one-hour live demo.
Keap’s features benefit online retailers, such as product promotion templates, payment integrations, and re-engagement campaign automation.
Pricing: Basic plans start at $85/month but increase to $174/month if you add the “eCommerce” and “Sales pipeline” features. There is also a one-time $299 fee “for new user training not included in the monthly quote.”
Email Still Rules Don’t Miss Out
Email is still the best marketing strategy available to online retailers. And if you’re not leveraging it as much as possible, then you’re missing out on sales and revenue.
The tools on this list provide a set of features that enable you to get the absolute maximum from your campaigns. There are software solutions to meet a range of goals, whether you’re looking for a streamlined way of regularly reaching your customers, or a fully comprehensive package with CRM integrations, artificial intelligence, automation, and more.
Conclusion
Now that you have seen the selections, so let us know what you think in the comments below. Tell us if you have used any and what your favorite is.
Check out other posts to gain access to more digital resources if you are just starting out with Flux Resource. Also contact us today to optimize your business(s)/Brand(s)
Conclusion
Let us know your thoughts in the comment section below.
Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines