Email is one of the best ways to get traffic to your website or e-commerce store.

It’s hard to imagine a time when there wasn’t email. We’ve all been using it so long that it’s almost become second nature. But you’re probably still wondering why you should use email marketing as a part of your digital strategy.

The answer to that question is simple: because it works.

According to Statista, the number of email users worldwide is expected to grow from 3 billion in 2019 to over 4 billion by 2023 (that’s almost half the world’s population).

And that means there are lots of potential customers for your business waiting for you in their inboxes. Email marketing allows you to communicate with them directly—and for free!

Email marketing is also quick and easy—you can set up an automated campaign in minutes, and start seeing results right away. It’s perfect for small businesses looking to get started with digital marketing on a budget!

Canadian Email Marketing Software

In the age of Instagram, Snapchat, and Messenger apps, good ‘ole email is starting to feel archaic…

So much so that many pundits have claimed that “email is dead!”. This couldn’t be further from the truth.

According to countless studies, email marketing is still more effective at engaging and converting users than any social media channel in existence.

In fact, some studies have shown that email campaigns are 7X more effective at generating sales than Twitter, Facebook, and LinkedIn… combined.

But there’s a problem…

Most business owners have a lot to worry about. Is an email marketing campaign at the top of the list? Most small business owners have so many other things to worry about that email marketing seems overwhelming.

Enter: email marketing services.

When you have the right tools at your disposal, email marketing is actually pretty simple. To help you find the right email marketing service for business – we’ve compiled a list of our seven favorite providers who will help you execute wildly profitable email campaigns in no time flat.

TLDR;
Constant Contact is our choice for the best email marketing service on the market today. Offering great advanced features, fantastic customer support, GDPR-compliant privacy protections, and scalable pricing – Constant Contact is a great all around choice.

With a 60-day free trial it makes sense to start off with the software to see if you like it.

If you don’t – this market is filled with great email services and our runner up Active Campaign has a free trial to try as well.

Constant Contact Active Campaign MailChimp HubSpot MailerLite Aweber GetResponse SendInBlue ConvertKit
Subscriber Based Pricing
Free Trial
Phone Support
Scales Economically

1. Constant Contact
   (Best Option for Small Businesses)

Key Specifications
Intuitive and elegant UI
A/B testing
Social media integration
Constant Contact Logo
Visit ConstantContact.com
PROS
60-day Free Trial
Great customer support
An abundance of advanced features
Affordable pricing that scales with your business

CONS
Steep learning curve
No A/B Testing (this is the biggest problem with the platform)

With an unbeatable 60 day free trial, Constant Contact offers some of the most robust and intuitive email marketing services in the business.

With live chat, email support, and phone service, their customer support goes above and beyond the industry standard to ensure that you have all of the tools you need to succeed with their service (which is important because the learning curve with the best email marketing software can be pretty steep).

In addition to their superb support, Constant Contact offers a plethora of unique features like the ability to schedule events from your dashboard, create downloadable coupons, and upload contacts into your database with a wide variety of methods.

Constant Contact DashboardAll in all, Constant Contact goes out of its way to bring you a bunch of neat and useful features, at affordable rates, in order to be crowned with the title of the best email marketing service.

Who Should Use It?
Constant Contact is the best email marketing software for small business owners who need a little bit of time to learn the software. Once mastered it is a powerful email marketing tool that will help with a variety of other tasks as well.

Pricing and Features
This software offers their services in tiers based on the size of your email list. There are two options within these tiers as well which are outlined below.

Features Email Plus
Unlimited Emails
Customizable Templates
Branded or Industry Templates
eCommerce Basic Advanced
Automated Abandon Cart Email
Contact List Import
List-Building Tools and Welcome Email
Pop-Up Forms Basic Customizable
List Segmentation
Facebook Lead Ads
Marketing Calendar
Image Library
Apps and Integrations
Tracking and Reporting
Mobile App
Award-Winning Support and Chat
Learning Resources
Automated Email Resend to Non-Openers
More
Why choose the “Plus” version? Well, if you need any of the following extra features: automated email welcome series, automated email behavioral series, RSVP, subject line A/B testing, dynamic content, users, event marketing, surveys, polls, coupons, online donations, and new customer consultation.

The way the service is actually priced is based on how many email contacts you have. These prices start after your free trial and are based on a monthly charge… then it’s probably worth it. Constant Contact offers a 10% discount for 6 month purchases and 15% off for 12 month purchases.

List Size Email Monthly Price Email Plus Monthly Price
0 – 500 $20 $45
501 – 2,500 $45 $70
2,501 – 5,000 $65 $95
5,001 – 10,000 $95 $125
10,001 – 15,000 $195 $195
15,001 – 25,000 $225 $225
25,001 – 30,000 $295 $295
30,001 – 35,000 $315 $315
35,001 – 50,000 $335 $335
50,000+ Custom Custom

2. Active Campaign
   (Best logic-based email marketing tool)

Key Specifications
Many third-party integrations
Affordable pricing
Excellent online support
ActiveCampaign logo
Visit ActiveCampaign.com
PROS
Abundant list of features and integrations
Date based campaigns
Great A/B testing tools
Most logic based actions

CONS
14 Day Trial (too short)
No (free) over the phone support

too-many-emailsDespite their lackluster free trial (only 14 days) ActiveCampaign has carved out a significant chunk of the ESP (email service provider) industry for itself through its comprehensive marketing options and exceptionally feature rich platform.

With an abundance of split testing, timing, and autoresponder options, ActiveCampaign delivers everything that you need (and then some) to create effective and profitable email campaigns.

Their service is especially tailored to business owners looking for one-on-one support and consulting pertaining to the growth of their email business.

Although they don’t offer over the phone support, for $65 you can sit down for 30 minutes with one of their email marketing experts to get all of your burning questions answered.

It doesn’t matter if you’re struggling to understand their service or just want some advice on improving the CTR of your next campaign, ActiveCampaign has you covered.

(Note: This fee is waived for individuals who have purchased a higher tier subscription).

If you’re in the Chicago area, you can even set up an in-person meeting with one of their experts to get hands on help growing the email marketing side of your business which email marketing platforms usually don’t offer.

Furthermore, at only $9/month for 500 subscribers, ActiveCampaign is one of the most affordable email marketing providers in the industry — Especially when you consider all of the features and support to which you’ll have access.

If you’re into collecting customer data and getting feedback from your subscribers (which you should be) ActiveCampaign also offers an integration with Survey Monkey which is free up to 250 subscribers.

Oh, and you can even send out date-based emails so that you can pre plan sales notifications or wish your customers a happy birthday!

All in all ActiveCampaign offers a robust email marketing service with a beginner friendly price point and an abundance of support options that is sure to please any business owner, regardless of the size or needs of their list.

Who Should Use It?
ActiveCampaign are for business users that want to make specific email marketing decisions based on specific actions of their customer. Disclaimer: This software will be way too much for a lot of small business owners.

There is a chunk of us that want data driven decisions to be as specific as possible and if you’re a type A personality then this will be your choice.

Pricing and Features
ActiveCampaign offers four tiers of their service and pricing is determined by your email list.

The four tiers are as follows:

Lite Plus Professional Enterprise
Features Unlimited Sending, Email Marketing, Send Newsletters, Marketing Automation, Chat and Email Support, Up to 3 Users Everything From Lite, CRM w/ Sales Automation, Contact and Lead Scoring, Deep Data Integrations, Custom User Permissions, Custom Domain, Custom Branding, One on One Training, SMS Marketing, Up to 25 Users Everything from Plus, Site Messaging, Attribution, Win Probability, Up to 50 Users Everything From Professional, Custom Mailserver Domain, Dedicated Account Rep, In-depth Onboarding, Free Design Services, Free Social Data, Phone Support, Uptime SLA, Unlimited Users
The pricing tiers are based on the amount of contacts you have in your email list. The pricing that follows are monthly rates if paid yearly. They are quite a bit higher if you pay monthly. If you have an email list over 100,000 contacts you must contact the company to set up custom pricing.

List Size Lite Plus Professional Enterprise
500 $9 $49 $129 $229
1,000 $17 $49 $129 $229
2,500 $39 $99 $129 $229
5,000 $69 $135 $199 $359
10,000 $111 $199 $279 $399
25,000 $179 $319 $479 Custom
50,000 $239 Custom Custom Custom
75,000 $299 Custom Custom Custom
100,000 $369 Custom Custom Custom

3. MailChimp
   (Best Beginner Email Marketing Software)

Key Specifications
Highly flexible pricing
Full-featured marketing platform
Impressive third-party integration options
MailChimp logo
Visit MailChimp.com
PROS
Free use of their service up to 2,000 subscribers
Intuitive and easy to use
Plenty of great features for paying customers

CONS
No autoresponder or segmentation for free customers
No live call support

No budget? No problem!

Unlike many other email service providers, MailChimp doesn’t just offer a free trial, they offer their service completely free for individuals with email lists under 2,000 subscribers who need to send fewer than 12,000 emails a month (6 unique emails total if sending to your entire list).

Once you graduate beyond the 2,000 subscriber level, MailChimp offers and abundance of fantastic paid packages as well (the price of which depends on the number of subscribers you have).

MailChimp also offers live chat and email support for their customers (but no call support) and is a robust and feature rich platform that is ideal for businesses in all niches and of all sizes. Mailchimp also has some really easy to use integrations for WordPress-hosted sites.

Who Should Use It?
What puts MailChimp on our list of the best email marketing services is the simplicity it brings to the table – anyone can use it. It also serves as a fantastic software for business owners with small email lists living on a budget that want something easy to use.

Pricing and Features
Pricing for MailChimp is a little more complicated than the first two reviewed options. They do have a nifty pricing calculator to calculate how much you would be charged each month on their website.

The pricing is calculated based on three plans and how big your email list is. There are three different types of plans offering different benefits. The free plan only allows you to have up to 2,000 subscribers.

Free Grow Pro
Features Multi-User Accounts, Guides, 30 Day Email Support, Campaigns, Landing pages, Pop-Up Forms, Postcards, Google Remarketing Ads, Facebook Ads, Instagram Ads, Automation Features, Segmentation, Basic Reports, A/B Testing, and 12,000 Emails Per month Everything the Free Plan Offers, Remove MailChimp Footer, Email and Chat Support, Audience Finder, Address Finder, Send Time Optimization, Delivery by Time Zone, Predicted Demographics, and Unlimited Emails Per Month Everything the Grow Plan Offers, Premium Support, Advanced Segmentation, and Multivariate Testing
With Pro and Grow Plans both come with a monthly cost. They are the same monthly cost with an added $199 subscription for the Pro plan. As you go up 200-500 subscribers after 5,000 users the price goes up around $5 to $10 dollars per jump. We made an article of the best Mailchimp alternatives

0 – 500 $10
501 – 1,100 $15
1,001 – 1,500 $20
1,501 – 2,500 $30
5,001 – 5,200 $50
10,001 – 10,200 $80

4. Automizy
   (Best SMB option)

Key Specifications
Fully-personalized email experience
Easy to set up AB/tests
Smart email automation builder
Automizy Logo
Visit Automizy.com
PROS
A variety of email format builds
Subject line tester feature
Free demos

CONS
No landing pages for lead generation
Limited email templates

Regardless of the content of the email, businesses often struggle with those on their lists actually opening the content. Automizy is an email marketing software that helps users increase the open rates to their emails.

This software provides a variety of email marketing tools as well as useful features meant to help you get your email content in front of more eyes. Even when most people have quite crowded inboxes, Automizy has been proven to increase open rates by more than 33%.

Automizy Marketing Email Automation

Through their automatic email resend feature, Automizy will resend emails that have not been opened, giving your content another chance to be seen. The service also will take note of the tone and behavior of the email, making sure its sent at the right time, giving it the best chance to be opened.

Who Should Use It?
Automizy is perfect for those who are either just starting out with email marketing or are looking to automate and strengthen their current campaigns. It’s an extremely simple email marketing tool that provides a user-friendly system as well as responsive and helpful customer service.

Pricing and Features
As mentioned above, the highlights of the features include a system that automatically re-sends emails to those who didn’t open as well as an email segmentation to send laser targeted emails to your subscribers.

However. the best feature is the Subject Line Tester, which helps score your subject lines before sending it. Having the right subject line is a huge factor in catching your customer’s eye and getting them to open up your content.

Automizy’s pricing system is based on the number of active subscribers in your email list. As seen below, you will be charged only according to the subscriber list. No matter the amount, each user will have access to all the features available, including the full customer service experience.

Subscribers Price
0-200 $9
201-500 $18
501-1,000 $29
1,001-3,000 $49
3,001-5,000 $69
5,001-8,000 $99
8,001-10,000 $119
10,000+ Customizable

5. HubSpot
   (Best Enterprise Option)

Key Specifications
Workable free version
Outstanding email integration features
Easy to use
HubSpot Logo
Visit HubSpot.com
PROS
Award-winning customer support
Intuitive tools that make sense
Has everything you could ever want in a marketing software

CONS
Expensive at scale
A lot of other stuff going on besides email marketing

HubSpot is a different animal in the email marketing world. If you have never worked in any email marketing software, you might find this one complicated.

There is a reason for this—you can do more in HubSpot than in other programs. As your company grows, you can do pretty much whatever you want in HubSpot. It just takes a while to figure out because there is so much you can do. Luckily, if you know what you want to do, you can just ask the customer support team.

HubSpot isn’t just an email marketing platform. When you use the email marketing service, you are beginning to use the HubSpot Marketing Hub. This is home to over 50,000 users in 100 countries and the services range from free to $800 per month to thousands and thousands of dollars. It all depends on what you want to do.

Just like every other email marketing service, you can create branded emails that look great with a drag-and-drop builder. If that is all you need, you might want to look elsewhere because HubSpot offers so much more. Sometimes this can be overwhelming, while other times it can be truly awesome.

HubSpot email marketing is firmly in the premium section of email marketing services. The email marketing service itself is $200 per month and the per email cost of a list is staggering. However, you receive numerous extremely sophisticated features.

Hubspot Email Marketing Manage Dashboard

When comparing HubSpot’s vast availability of marketing features against the other email marketing services, it really isn’t a contest. HubSpot has the most.

The thing is, the other services on this list are pure email marketing services while HubSpot is a general marketing software. Many of the other software can offer similar value for less money in terms of strictly email marketing.

The aspect of HubSpot that truly sets itself apart from the competition besides all of the other marketing channels available is the sophistication of its workflow feature. This is what HubSpot calls its automation feature and you can pretty much do anything you want with it. It’s pretty simple to use as well.

This is where the value add of using an all-in-one marketing service comes into play. You can combine the email marketing workflows with every other workflow in your HubSpot ecosystem. Want to combine an email marketing behavior funnel with a sales campaign? That is certainly possible.

HubSpot is one of the most powerful marketing systems on the market today and is worth it if you have a huge marketing budget.

Who Should Use It?
HubSpot is a fantastic all-around marketing service. As a whole, it’s honestly probably the best overall marketing service. HubSpot users are meant for companies that are ready to scale, with money in hand. HubSpot is for serious companies that want to automate and take complete control over their marketing ecosystem.

Pricing and Features
HubSpot pricing can be a little confusing because the service isn’t just email marketing. The Marketing Hub features different pricing tiers for features along with a pricing increase for the size of your email list. There is also a steep list of features you can add on for a cost like adding extra users. All prices below are monthly.

2,500 contacts $500
10,000 contacts $1,200
25,000 contacts $2,700
100,000 contacts $10,200
Full feature pricing $2,400
Starting price $200

6. MailerLite
   (Most Straightforward)

Key Specifications
Free plan
Suited for small and medium businesses
Multiple advanced features in the free plan
MailerLite Logo
Visit MailerLite.com
PROS
Free use of the service until 1,000 subscribers
Extremely easy-to-use and straightforward
Landing page editor

CONS
Missing advanced features other software has
No phone support

Ecommerce email marketingAvoiding confusion and mental wear is an underrated aspect of success in entrepreneurship.

Many successful entrepreneurs just know what to focus on and is a major theme in massive entrepreneurs tips for success.

Using MailerLite is choosing to focus on the important aspects of email marketing.

MailerLite includes a free plan up to 1,000 users with semi-limited features. Luckily, the features they do include are some of the more useful ones. Jumping into email marketing with MailerLite is easy, as you can test it out for as long as you want with a smaller email list.

One aspect that needs to be paid attention to in all email marketing software is the ability to create landing pages. MailerLite has one of the best landing pages and webinar landing pages editors we’ve seen as it’s simple and easy to use.

Who Should Use It?
The type of person that should use MailerLite is someone who looks at most email marketing software and is like, “Woah, too much stuff is going on!”

MailerLite is an email marketing software designed to take away the complexity of creating and sending professional email campaigns. It’s ideal for small business owners, bloggers, authors, artists, mompreneurs, and entrepreneurs who want all the benefits of a big email tool without all the other noise in the background.

This isn’t for the type of person who wants huge comprehensive reporting or complex automation. If you’re just starting out or own a small business, finding time to craft campaigns based on massive amounts of data or intense automation isn’t realistic anyways.

Pricing and Features
One of the best things about MailerLite is that it offers an extensive “Forever Free” plan if you have under 1,000 subscribers. This plan includes advanced features like automation workflows, embedded email surveys, segmentation, tagging, landing pages, pop-ups, and forms.

MailerLite Image optimization Tool

All of their plans come with 24/7 customer support with 100% real people responding to you. The one free feature that really stands out is their A/B testing. You usually have to start paying to use that in most services.

MailerLite was designed to offer an email marketing service that gives its users exactly what they need to be successful. That means that it doesn’t offer crazy and advanced features that other mailers offer. However, MailerLite still offers a wide variety of extremely useful features and tools.

mailerlite automation feature

Category Features
Create Campaigns Drag and drop editor, rich text editor, custom HTML editor, newsletter templates, eCommerce campaigns
Grow Your Subscriber List Landing pages, pop-ups, embedded forms, subscriber management
Deliver the Right Message Email automation, tagging, personalization, segmentation, promotion popups
Optimize Campaigns A/B split testing, time zone delivery, auto resend, RSS campaigns
Track Your Results Campaign reports, surveys, click maps, opens by location
Connect Integrations, developer API
More User permissions, iPad subscribe app, premium support, dedicated IP, custom landing page design, custom email template
MailerLite keeps its pricing structure simple. It’s another software that has you pay according to the number of subscribers on your list. The pricing structure scales in a way that makes sense without having weird jumps in amounts.

List Size Email Monthly Price Emails Per Month Features
1 – 1,000 $0 12,000 Limited
1 – 1,000 $10 Unlimited All Features
1,001 – 2,500 $15 Unlimited All Features
2.501 – 5,000 $30 Unlimited All Features
5,001 – 10,000 $50 Unlimited All Features

7. Aweber
   (Best Customer Support)

Key Specifications
Responsive email designs
List segmentation options
Phone, email and live chat support
AWeber Logo
Visit AWeber.com
PROS
30 Day free trial
A/B Testing Available (Yay!)
Full service customer support
Comprehensive database to help you get started and troubleshoot potential problems.

CONS
Pricier than some of their more robust competitors.
You have to contact the company to get a quote for services exceeding 25,000 subscribers (really guys?)

With AWeber, you’ll get your first 30 days for free after which you’ll pay a minimum of $19 a month (for a list of up to 500 subscribers).

Where AWeber really separates itself from the competition is with its full service customer support that gives you access to an experienced support staff on call every day of the year (not to mention the chat/email support for less urgent matters).

Unlike Constant Contact, Aweber offers A/B testing to all customers so that you can easily determine the effectiveness of your various campaigns and they offer responsive email templates so that your emails will look (and function) beautifully no matter what device your audience is using to view them.

aweber ab testing dashboard example
AWEBER MAKES A/B TESTING EASY, EVEN FOR INEXPERIENCED MARKETERS.

Although the dashboard is fairly intuitive and easy to use, the service comes with a steep learning curve and can feel overwhelming for the novice marketer.

Luckily, with a huge database and abundance of tutorials, webinars, and free training modules, anyone can master the nuances of Aweber in a relatively short amount of time.

My main point of contention with AWeber is that they cost a lot more than many of their competitors and, if you have a large email audience (above 25,000 subscribers) you’ll have to contact the company directly to get a quote for their services.

That being said, Aweber is still an excellent service that offers a plethora of features and a myriad of methods for optimizing your marketing and turning your email list into a cash printing machine.

Who Should Use It?
Aweber is a great email marketing service. Anyone who might like the above options might prefer Aweber as they have built a great service through and through. They don’t stand out as being the best at anything besides customer support but they are good at every aspect of email marketing.

Pricing and Features
This pricing model isn’t the cheapest but is by far the most straightforward. My big qualm with this whole industry is how pricing is done. Why does it have to be so confusing? Aweber solved that. They have one type of plan and it escalates by subscriber list size.

Here is what you get: unlimited emails, automation, segmenting, analytics, customer solutions, sign up forms, integrations, image hosting, 6,000+ stock photos, 700+ templates, and education resources.

Pricing can be seen below at their monthly rate. They offer discounts for quarterly and annual pricing as well.

0 – 500 $19
501 – 2,500 $29
2,501 – 5,000 $49
5,001 – 10,000 $69
10,001 – 25,000 $149
25,000+ Custom

8. GetResponse
   (Most Intuitive Option)

Key Specifications
Powerful auto-responder options
Convenient Reports
Solid email marketing features
GetResponse Logo
Visit Getresponse.com
PROS
A/B Testing to Optimize Campaign Efficiency
Abundant tutorials and resources to help you get started
Timer feature to optimize CTRs and Opens

CONS
No event management tools

As with comedy, timing is everything when it comes to successfully executing your email marketing campaigns. With the average office worker receiving more than 120 emails every day, it’s easy for your marketing messages to get lost in the chaos of your subscriber’s inboxes — If you don’t send them out at the right time.

Luckily, GetResponse offers a unique timing feature that will do all of the heavy lifting for you and help you determine exactly when you should send emails to your list in order to generate the highest open, click through, and conversion rate.

getresponse intelligence dashboard
MY GETRESPONSE DASHBOARD COMES WITH ALL SORTS OF “INTELLIGENCE” AND REPORTING FEATURES, TELLING ME THE BEST TIME OF DAY TO SEND EMAILS.

As with the other companies mentioned on this list, GetResponse offers a 30-day free trial to new customers and premium plans start at only $15 for 1,000 subscribers. The company offers comprehensive and effective customer support through email, chat, and over the phone support, and has built a reputation in the industry as one of the easiest and most beginner friendly services on the market.

The primary drawback of GetResponse is that they don’t have any sort of corporate event management tools. So if you run a traditional brick and mortar business, you’ll need a different email software to handle that aspect of your business.

Outside of this one small issue, GetResponse offers an excellent set of tools that work in any industry and cater to novice and veteran email marketers alike.

Who Should Use It?
If you’re looking for an email marketing software that just kind of makes sense as you use it then use GetResponse. I found myself figuring out the features a little quicker on GetResponse.

Pricing and Features
Another pricing structure that is all over the place is offered by GetResponse. The pricing is competitive and they offer four different tiers of features.

email marketing software free

Looking for a way to run your email marketing efforts without breaking the bank? The free email marketing services on this list all let you send thousands of emails per month without spending a single penny.

👉 For beginners; you can check our article what is email marketing? to find out how to get started.

Keep reading for a detailed look at each free email marketing service’s sending limits and pros and cons. Then, we’ll share our recommendations at the end. These are much better than Gmail for professional users!

Best free email marketing services in a nutshell
Here are the top solutions that we’re going to cover:

Sendinblue (www.sendinblue.com)
Mailchimp (mailchimp.com)
MailerLite (www.mailerlite.com)
Benchmark (www.benchmarkemail.com)
Omnisend (www.omnisend.com)
Sender (www.sender.net)
Before we dig in, here’s a quick summary of the free email marketing tools that we’ll cover, along with the various limits on each service’s free plan:

SERVICE SUBSCRIBER LIMIT MONTHLY EMAIL SENDS DAILY EMAIL SENDS
Sendinblue Unlimited 9,000 300
Mailchimp 2,000 10,000 2,000
MailerLite 1,000 12,000 –
Benchmark Unlimited 250 –
Omnisend Unlimited 500 –
Sender 2,500 15,000 –
Note; while there are other popular email marketing solutions on the market as well, like ConvertKit, GetResponse, Mailjet, AWeber, Constant Contact, Moosend, HubSpot, SendPulse, ActiveCampaign, and more, we felt that their free offerings were either not up to par with the lineup that we settled on in the end (or nonexistent at all). Keep reading for a deeper look at each service that has made the final list.

Email marketing on a budget? Here are the 6 best #free #email #marketing services
CLICK TO TWEET

1. Sendinblue (www.sendinblue.com)
   sendinblue
   Sendinblue has a great free plan (unlimited contacts) along with support for SMS text message sending, SMTP, in-depth analytics, powerful marketing automation features all in the same dashboard. Sendinblue is also headquartered in France, so you’re guaranteed to comply with GDPR.

How many emails/subscribers do you get for free?
The free plan lets you have an unlimited number of contacts, but you’re limited to 300 emails per day. For that reason, this platform might not be a great option if you want to send out email blasts to all your subscribers at the same time. However, if you have lots of drip campaigns, it’s quite flexible because there’s no subscriber cap.

The first upgrade is called the Lite plan, which offers 20,000 emails per month at $25.00 per month. The daily sending limit is removed.

What makes this one of the best free email marketing services?
A strong drag-and-drop email editor.
Impressive email marketing automation with things like autoresponders, coupons in emails and abandoned cart messages.
Integrations with platforms like Shopify, Salesforce, and Intercom.
Heat mapping and A/B testing to see how your emails are doing.
SMS marketing that can be linked to your email campaigns.
A feature-rich WordPress plugin that lets you manage everything from your WordPress dashboard. Plus, you can handle your transactional emails through Sendinblue as well.
Chat feature to reach out to visitors in real time. One of the unique features with an email marketing service.
A unique CRM solution that’s integrated into the main Sendinblue package.
Who should use it?
Because of the way the free account works, Sendinblue is a great email marketing solution if you have lots of subscribers but you don’t need to message them all at the same time. If you’re only going to be sending a reasonable number of emails each day, you won’t have to pay for Sendinblue at all. It’s also a good option for WordPress users because of its official plugin and it has better analytics than many of the other free email marketing services.

We are using Sendinblue at Themeisle. Because of this relationship that we have with them, they’ve offered an exclusive 30% discount for the first month on all paid plans. If you end up buying any of them, communicate with this email to redeem the discount: axel+codeinwp [at] sendinblue.com. 🔥

2. Mailchimp (mailchimp.com)
   Mailchimp
   Mailchimp is a favourite of many bloggers and small businesses because it was one of the first big email services to offer a completely free plan. Not only that, but Mailchimp has some excellent eCommerce and email marketing tools.

How many emails/subscribers do you get for free?
The free plan includes 10,000 emails per month for up to 2,000 subscribers.

If you would like to upgrade to unlimited emails it costs $11.00 per month – the catch is that you can only have up to 500 subscribers – which isn’t the case for some alternatives.

What makes this one of the best free email marketing services?
The drag-and-drop editor, along with the beautiful templates that you can personalize, are some of the best in the business.
You get a landing page builder – use them to promote special offers.
Mailchimp has tools for Instagram and Facebook ads and posts.
Connect with tools like Shopify, Eventbrite, and Salesforce.
The automation tools include options for abandoned carts, welcome campaigns, and product recommendations.
A/B testing and segmentation make your emails more effective.
Great award-winning customer support available 24/7.
Options for list segmentation.
Who should use it?
We like Mailchimp for any small business owners and bloggers who appreciate great designs and stellar deliverability (it will also help you optimize your open rates). It’s also nice if you have an eCommerce store or plan on automating emails and you’d like to make your automation workflows more efficient.

3. MailerLite (www.mailerlite.com)
   MailerLite
   MailerLite is one of the best free email marketing services that gained popularity in the last two years. This tool makes it easier for users to improve interaction using pop-ups and surveys.

How many emails/subscribers do you get for free?
The free plan will let you send up to 1,000 emails without having to spend a dime. And while the free version will give you access to nearly all of the essential email marketing features, you might have to miss out on some advanced features.

By that, I mean you won’t get access to customizable templates, get live chat support or check CTR using a heatmap, or perform A/B testing. You can unlock all this for $10.00 per month. If you want to increase the subscribers limit to 2,500 then you need to spend $15 per month instead.

What makes this one of the best free email marketing software?
You can create beautiful email newsletters, pop-ups, and surveys.
Easily design a mobile-optimized email template for free.
Send a newsletter to your global subscribers at optimum time using delivery-by-time-zone.
You’d be able to control your backend using the custom HTML editor.
Find the most converting landing page using A/B split testing and heatmap analysis.
The dedicated support team for providing high-class live chat experience (premium plan)
Get access to 49+ newsletter templates for blog, eCommerce, business, and more.
Has an API for developers built on HTTP and REST.
Who should use it?
MailerLite can be used for creating landing pages (for webinars, for example), pop-ups, and surveys from a single dashboard. All this plus the heatmap testing makes it ideal for startups, small to mid-sized businesses and eCommerce stores who need good deliverability.

4. Benchmark (www.benchmarkemail.com)
   Benchmark
   Benchmark boasts a speedy email designer made just for busy marketers. You can edit photos right in the editor and the templates are great for a wide variety of businesses. At the same time, their free email marketing tool is easy enough to use that your people will be able to subscribe/unsubscribe without added hurdles.

How many emails/subscribers do you get for free?
The free plan lets you have unlimited subscribers and send up to 250 emails per month, which is almost exactly what you get with Mailchimp.

If you’d like to upgrade, you can start with 600 subscribers and unlimited email sends per month for $13.99.

What makes this one of the best free email marketing services?
It doesn’t take much time to craft email marketing campaigns using their drag-and-drop email builder.
You can easily custom code your emails.
The email automation options include welcome emails, abandoned carts, and follow-ups.
Polls and surveys are included.
You receive tools for A/B testing and integrating with hundreds of apps.
Who should use it?
Since the free plan is one of the best on the market, I would recommend this platform to those who can’t afford to pay anything for an email marketing tool. Otherwise, it works well for bloggers and eCommerce stores (running on WooCommerce and other tools).

5. Omnisend (www.omnisend.com)
   Omnisend
   Omnisend is a must among these email service providers for users who are running online stores only. It quickly pulls products from your store and generates beautiful and fun emails and opt-in forms to grow your email list.

How many emails/subscribers do you get for free?
The free email marketing plan offers you 500 emails per month, and you can reach 250 of your subscribers. It is possible to have a larger contact list but you will only be able to send to 250 of your contacts.

Upgrading depends on whether you need more emails per month or more advanced features. The pricing plans start at $16 per month for 500 subscribers and 6,000 emails. The email count and pricing goes up with more subscribers.

👉 If you’re interested in any of those paid plans, you can get a limited time discount of 20% – for Themeisle readers only. The discount is valid for six months on the Standard plan. Click here and redeem the coupon code INFLUENCES206 during checkout.

What makes this one of the best free email marketing software?
The free plan is a steal and the upgrades are rather flexible.
The eCommerce integrations instantly pull products you want to sell into the email.
It has creative signup forms like popups, landing pages, and a wheel-of-fortune game.
Send out discount codes or scratch cards.
Create automation reports and A/B test campaigns.
Retain mobile audience using mobile-friendly email templates.
Send out automated emails for abandoned carts and order confirmations.
Also offers enterprise solutions for bigger companies.
Who should use it?
Omnisend is a great free option for eCommerce stores. You can still use this free email marketing software if you’re not running a store, but you’ll miss out on a lot of the unique functionality.

6. Sender (www.sender.net)
   Sender
   Sender is yet another email service with a wonderful free plan. It also offers push notifications to go along with its segmentation, integrations, and stunning designs that you can customize.

How many emails/subscribers do you get for free?
The free plan lets you have up to 2,500 subscribers and send 15,000 emails per month.

The next upgrade is $10 per month for 5,000 subscribers and 60,000 emails per month.

What makes this one of the best free email marketing services?
It has plugins for most popular content management systems.
Video gets converted into animated GIFs inside emails.
The analysis tools include click maps and Google Analytics – so you can track all your metrics effectively and in an user-friendly way.
Adding eCommerce products is done by quickly copying and pasting links.
It can help you automate your social media marketing efforts.
It will also give you pointers on optimization of your subject lines.
Who should use it?
Sender has some wonderful tools, but I like it best because the pricing remains fairly low as you upgrade.

Go to top
Which of these free email marketing services is right for you?
All things considered, here are my final recommendations:

⭐ I’d argue that Mailchimp is the best all-around free email marketing platform. That is if you’re okay with the limit of 2,000 subscribers.
💪 If you prefer to be able to send to an unlimited number of subscribers then Sendinblue is going to be your choice. I also like their SMS feature.
If you’re running an eCommerce store, you have to try out Omnisend or MailerLite.
Have any other questions about the best ways to get started with email marketing on a budget? Let us know in the comments section!

Email marketing on a budget? Here are the 6 best #free #email #marketing services
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Joe Warnimont
By JOE WARNIMONT
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Joe Warnimont
By JOE WARNIMONT
Themeisle Contributor
92 Posts
Joe Warnimont is a Chicago-based writer who focuses on WordPress, eCommerce tools, and social media. When not fishing or practicing yoga, he’s collecting stamps at national parks (even though that’s mainly for children). Check out Joe’s portfolio to contact him and view past work at joewarnimont.com.

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