Selling on Amazon is a great way for you to reach millions of customers and grow your business. But if you want to sell on the platform, you’re going to need more than just a strong product line—you’re also going to need an effective product listing that compels customers to buy from you instead of your competitors.
And that’s where things can get tricky. There are a lot of factors that go into making a compelling product listing, and they’re constantly changing. To keep up with the competition, it’s important that you maintain an agile approach to your listings by frequently conducting research on the latest trends in e-commerce marketing, as well as your competitors’ listings.
One thing that we recommend is using Chrome extensions as part of your marketing strategy. Extensions are small applications that add features or functionality to Google Chrome, including features that help make Amazon sellers more effective.
In this article, we’ve compiled a list of some of the best Chrome extensions for Amazon sellers that can help streamline your workflow, improve the quality of your listings and images, and boost your sales.
Chrome Extension For Amazon Sellers
As an Amazon seller, you need all the leverage you can get over your competition – and Google Chrome is your secret weapon. Chrome extensions for Amazon sellers can give you the tools and insight to outperform your competitors while delivering an in-browser experience that improves your efficiency. With so many to choose from, this week we’re taking a deep dive into the top 9 Chrome extensions that every Amazon seller must have.
The top Amazon seller Chrome extensions
Product research, keyword insights, and price tracking are three highly important yet time-consuming tasks for your Amazon business. The following Chrome extensions are the best tools for making these jobs easier and more successful.
- Jungle Scout – Amazon product data
Source: Jungle Scout
Accurate, up-to-date, and informative data helps you to make the right product decisions, which is why Jungle Scout scores highly among e-retailers. This Amazon seller Chrome extension enables you to find and validate product ideas while browsing Amazon, and returns valuable data, including sale estimates (using their AccuSales™ algorithm), revenue projections, and keyword insights. In addition, you’ll receive useful competitor information such as seller ranking and review statistics as well as an overall Opportunity Score. Supported marketplaces include US, Canada, UK, France, Germany, India, Italy, Mexico, and Spain.
Price: From $97 per year
Trial: 14-day money-back guarantee
- AMZScout Pro – Amazon product research & FBA calculator
Source: AMZScout
Product research can be a tiresome task, but AMZScout’s in-browser extension makes it easier and more enjoyable. Simply type in your product idea and let AMZScout crunch the numbers to return an overall score, profit estimate, demand forecast, and competition analysis. You can then use the extension to access advanced competitor information, including seller ranking, stock levels, estimated revenues, and FBA fees (allowing you to compare the costs of FBA vs. an SFP fulfillment provider). A great all-around tool for finding niche products with high-profit potential.
Price: $29 per month, $99 per year, or $249 for life
Trial: One month free
- SellerApp – Amazon product and keyword research
Source: Chrome web store
SellerApp’s Chrome extension gives you the insights to supercharge your Amazon sales while on the go. Supplementing the SellerApp web app, you can use their Chrome extension to conduct live research on future products as you browse the online marketplace. Stand-out features include pricing and listing quantity alerts, FBA fee estimates, keyword tracking, buy box statistics, and listing quality scores – everything you need for launching a successful product.
Price: From $149 per month
Trial: Seven days free
- Helium 10 – All-around Amazon tool
Source: Chrome web store
If you’re looking for a Chrome extension that does it all, Helium 10 has the answer. This all-in-one Amazon seller extension helps you to find the best keywords for your Amazon products and lets you quickly copy ASIN information. It also tells you how your competitors are fulfilling orders,how much stock they hold, and lets you download, filter and analyze your competitors’ reviews, as well as provides all the information you need for comprehensive product research.
Price: From free
- Keepa – Amazon price tracker
Source: Chrome web store
Keeping your Amazon products competitively priced is crucial for sales, search ranking, and buy box eligibility. Keepa’s Amazon seller chrome extension monitors your competitor’s prices in the background – alerting you to any price drops across Amazon.com and 11 other regions. You can also use Keepa to access detailed pricing history charts to inform your pricing strategy and use accurate data to predict future trends. This is a top extension for businesses hungry to compete but not yet ready for Amazon repricer software.
Price: Free
- The Camelizer – Amazon price tracker
Source: Chrome web store
Another great plugin for online sellers not using an Amazon repricing tool is The Camelizer. With it you can create email and Twitter pricing alerts to be automatically notified of your competitors’ price changes, as well as view the historical pricing data of more than 18 million products – the perfect tool for any new and growing Amazon seller.
Price: Free
- AMZ Base – Amazon product research
Source: Chrome web store
Product research should never be limited to Amazon alone, which is what makes AMZ Base such a vital tool. Users of this Chrome extension can quickly check the listing information on Amazon against other online marketplaces, including eBay. Other features of AMZ Base include ASIN number display, product sourcing information, and an FBA calculator.
Price: Free
- DS Amazon Quick View – Amazon competitor analysis
Source: Chrome web store
The free to use DS Amazon Quick View extension gives you quick access to a product’s pricing history, BSR, ASIN, search ranking, and the number of FBA sellers – by simply hovering your cursor over the listing. You can also upgrade to the extended version for more detailed information on products across Amazon’s domains, including the lowest FBA price, Prime sellers, Amazon products, and pricing history.
Price: Free or $19.99 for the extended version
- AmazeOwl – FBA research
Source: Chrome web store
The last entry on our Amazon Seller Chrome extension list is AmazeOwl. AmazeOwl enables you to conduct powerful product research for your FBA business, without ever leaving Amazon. Simply scroll through any Amazon keyword, category, or niche to generate a list of potential products in the corner of your screen. Importantly, AmazeOwl is incredibly user-friendly, with easy to understand color coding, hover information, and one-click functionality. And, to access more detailed information, click the “Market Analysis” button to generate a table that highlights data matching your product criteria. AmazeOwl is compatible with 11 Amazon marketplaces including US, Canada, and the UK.
Price: From free
free amazon chrome extension for sellers
If you’re not onboard the Chrome extensions train, you’re in luck because there’s one seat left for you. In this post, RepricerExpress takes a look at ten of the best Amazon seller Chrome extensions. These ones will help you with everything from price tracking and product history to Amazon keyword research and competitor analysis.
- Keepa
Keepa
One of the best-known names when it comes to Amazon seller tools, Keepa is a souped-up Chrome extension that will give you price history charts and drop alerts for hundreds of millions of products. While its database is constantly updated and refreshed, one drawback is that shipping costs aren’t tracked so you’re on the hook for that one.
Everything else, though, is five stars. The Chrome extension is free to use with in-app purchases, but you don’t have to register to use Keepa.
Check out our guide on how to use Keepa and CamelCamelCamel for your FBA business. Which leads us on nicely to Amazon seller Chrome extension number two…
- The Camelizer
The Camelizer
Maybe you used to know The Camelizer as CamelCamelCamel, but a rose by any other name still smells as sweet. It’s pretty similar to Keepa in that you can keep an eye on price graphs on every product page, as well as set up custom alerts. One big difference is that The Camelizer has no in-app purchases.
- Amazon Assistant for Chrome
Amazon Assistant
Tired of opening tabs when you’re trying to find if your product has a match on Amazon? That’s where the Amazon Assistant Chrome extension comes in so very handy. Keep browsing on retailers’ site like you usually do, but let this Chrome extension run alongside your work so you can get alerted to potential product matches on Amazon.
- FBA Calculator
Okay, you’ve found some potential products that seem to fit your selling needs. One more step before formalizing the list into your inventory is to use a Chrome extension called FBA Calculator.
Once you have it installed, all you have to do is visit any product page on Amazon, click on the extension button, and fill in the fields for product price, product cost and ship to Amazon fee to get the profitability of that product.
- Honey
Honey Chrome extension
When you’re looking to create a shortlist of products you’re about to purchase for your inventory, stop and add the Honey to your browser. The Honey Chrome extension checks out coupons and promotional codes you can apply so you don’t have to google for them manually.
- AMZBase
Free? Tons of internal features, like a proprietary search engine and the ability to check listing information on other retail sites? Yup, that sounds like AMZBase to us. But just in case you still want more, this Chrome extension delivers by also giving you FBA profit calculations and products’ historical prices. - Amazon FBA Keyword Tool
You’re smart enough to know Amazon uses its own proprietary search engine. But what about a Chrome extension that helps you find the perfect keywords for Amazon’s A9 search algorithm? To that end, Amazon FBA Keyword Tool is the extension you want to install so you can target keywords specifically for Amazon. - Helium 10
We’ve written before about how Helium 10 is one of the best Amazon sales estimator tools you can use in 2020, so we’re adding it to our list of best Chrome extensions because it’s just that good. Helium 10 lets you do pretty much everything, like the aforementioned sales estimation, but also keyword research, competitor analysis and all-around product research. - Jungle Scout
Jungle Scout is a perennial heavy-hitter, making it onto our lists for best Amazon sales estimator. Although it costs money, it’s well worth it because they promise a 100% money-back guarantee, so you’re bound to find class-leading data for monthly sales and revenue, keywords, database of suppliers, sales analytics, inventory management and a ton of other features. - MozBar
Last but not least is this relatively unknown Chrome extension. MozBar was developed by Moz, which usually deals with inbound marketing and marketing analytics. But now there’s a tool to help you in a way few other sellers seem to be aware of: finding out how many links a page has on Amazon.
Once you’ve got this extension running, package it with regular Moz to see which sites and publications link to your competitors instead of you. Then email them and get your name out there instead of your competitors’.
Final Thoughts
While you’ve got your new arsenal of handy-dandy Chrome extensions running while you go about making your Amazon business a success, make Repricer the bedrock of your work. You don’t have to install an extra extension or anything — it’ll update your prices in the background while you work, sleep and do everything else.
Conclusion
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