Social media has become a very important tool for businesses. It helps businesses to reach a large audience and target specific groups. Social media platforms are also helpful for developing relationships with customers and creating brand awareness.

There are many social media tools available to help you manage your social channels and measure the performance of your posts. Here, we’ll take a look at five of the most popular social media management tools: Buffer, Hootsuite, Sprout Social, Agorapulse, and CoSchedule.

Compare Social Media Tools

How do you stay on top of all your social media marketing tasks?

From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day.

Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time.

But how do you decide which product to use?

With so many great social media management tools out there, we thought it would be great to showcase some of the top ones to help you pick what’s best for your business.

Here are 25 of the very best social media management tools out there.

Best Social Media Management Tools
The 25 top social media management tools and platforms
The list is broken down into two sections:

Tools more suitable for small-to-medium businesses and
Tools more suitable for enterprise businesses (Click here to skip to this list.)
The distinction is largely made based on the price and isn’t clear-cut. If you are a small-to-medium business, a tool on the second list might suit you, and vice-versa.

The 15 top social media management tools for small-to-medium businesses
The tools are not arranged in any particular order and they’re all great in their own unique ways. If there’s a reason you love a tool and I didn’t mention it, feel free to give it a shout in the comments section to help others understand more about that particular tool.

Compare the tools easily with this spreadsheet
To make it easier for you to compare the tools, I’ve created a spreadsheet with the following information of each social media management tool:

The prices
Free plan or free trial?
Product offering
Social networks supported
Unique value
Let’s look through each tool!

1. Buffer
   The platform for successful social media management

Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).

Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.

We have a suite of products for publishing, engagement, analytics, simple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.

Want an independent Buffer review? Check out this post.

Once you’ve researched all your options and if you think Buffer might suit your needs, we would love for you to give it a try and see the difference it can make for your social media management.

2. Hootsuite
   Manage all your social media in one place
   Hootsuite
   Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)

Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

3. Sprout Social
   Real people. Real brands. Real connection.
   Sprout Social
   Prices: $99, $149, and $249 per user per month (with a 30-day free trial)

Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.

Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.

Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.

4. Agora Pulse
   Social media management simplified

Prices: Free, $79 per month, $159 per month, plus enterprise options

Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.

Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.

5. Sendible
   The #1 social media management tool for agencies
   Sendible
   Prices: $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)

Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.

Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.

6. eClincher
   Best in class social media management tool
   eClincher
   Prices: $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)

Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.

Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.

7. Social Pilot
   Simple & cost-effective social media management tool for teams and agencies
   Social Pilot
   Prices: $10, $24, $40, $80 per month, and enterprise pricing (with a 14-day free trial)

Description: I like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.

Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.

Another valuable feature is its white label reports, which are especially handy for agencies.

8. CoSchedule

1 marketing calendar

CoSchedule
Prices: Starting at $0 – 20, $40, $60, $210, $300, $1,200 per month (with a 14-day free trial)

Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.

Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.

Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.

9. MavSocial
   Streamlined social media management
   MavSocial
   Prices: Free, $19, $78, $199, $499 per month (with 7-day free trial)

Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial.

BROUGHT TO YOU BY
Publish Flawlessly. Analyze Effortlessly. Engage Authentically.
Buffer is the all-you-need social media toolkit that lets you focus on doing what you love for your business.

Get started for free now
Unique value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.

If you wish, MavSocial can also help you repeat your social media posts for a specified duration.

10. Friends+Me
    Share to anywhere
    Friends+Me
    Prices: Free, $9, $29, $59, $259 per month (with a 15-day free trial)

Description: Friends+Me has a strong focus on Google+ but also allows you to schedule your content to the other major social platforms (except Instagram).

Unique value: Friends+Me supports scheduling for Google+ profiles, collections, communities, pages, and even GSuite Google+ and allows you to set up automations to re-post your Google+ posts onto your other social media accounts, which is great for marketers who focus on Google+.

11. Crowdfire
    Social media management, simplified
    Crowdfire
    Price: Free

Description: Crowdfire has been adding new features over the years. Besides scheduling content, it also allows you to manage your Twitter account (follow and unfollow) and suggests articles for sharing.

Unique value: Crowdfire stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and online shops and will create social media posts for every update you have on your sites.

12. SocialBee
    Seamless social media posting for all your profiles

Prices: $19/ $39/ $79 per month (with a 14-day free trial)

Description: SocialBee is a social media management tool that promoses to bring you more leads with less effort. Its core functionalities allow its users to add, organize, and share content across several social channels from one place: Facebook (Pages, Profiles, Groups), Twitter (Profiles), LinkedIn (Profiles, Pages), Pinterest (Boards), Instagram (Profiles), and even on Google My Business. And it even integrates with Buffer.

Unique value: Oneof SocialBee’s most-loved features is the possibility to recycle evergreen content while keeping it fresh by using post variations. You can use SocialBee to posts consistently, while having an overall balanced mix of content in each category. More than that, the quality of support and is another valued asset of SocialBee.

13. Post Planner
    Smarter social media management
    Post Planner
    Prices: $3, $11, $24, $59, $129, $299 per month, and enterprise pricing

Description: Post Planner wants to help social media marketers with three key jobs: find high-quality content, plan the perfect publishing calendar, and post consistently. It curates and rates content suggestions and allows you to create a content-type-based schedule (more below).

Unique value: With its Find tool, Post Planner makes it super easy to find content that has proven to engage people.

Also, instead of just picking your time slots in your schedule (to form your sharing plan), you can select the content type for each time slot and Post Planner will fill the slots with your chosen content accordingly. (You can also schedule posts outside of this plan.)

14. Tailwind
    Smarter visual marketing
    Tailwind
    Prices: Free trial with limited features, $9.99, $799.99 per month, and enterprise pricing

Description: Tailwind is a social media management tool for Pinterest and Instagram. Apart from helping you schedule posts, monitor conversations, and measure results, Tailwind provides recommendations for improving your Pinterest and Instagram performance.

Unique value: Tailwind is great for Pinterest and Instagram marketers as it provides a range of features that are specific to these visual platforms, such as Pinterest content promotion and Instagram UGC content management.

15. Later

1 marketing platform for Instagram

Later
Prices: $9, $19, $29, $49 per month, and enterprise pricing

Description: Unlike most social media management tools, Later focuses mainly on Instagram (though you can also connect your Pinterest, Facebook, and Twitter profiles).

Unique value: The strength of Later is its visual content calendar, where you can easily drag-and-drop images to schedule them. It also has a free link tool that you can use on your Instagram profile to link to a shoppable Instagram feed or various websites and blog posts.

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The 10 top social media management tools for enterprise-level companies
If none of the tools above suits your social media strategy, perhaps you need something that is more comprehensive.

Here are several social media management tools that are generally designed for larger, enterprise teams.

(Most of these tools do not list their prices on their website but they do offer you a free demo to learn how the tool can help you.)

1. Sprinklr
   Reach, engage, and listen to customers – at scale
   Sprinklr
   Sprinklr Social Cloud is part of Sprinklr’s suite of products to help enterprises connect and serve their customers across any channel at scale. It enables teams in enterprises to collaborate effectively and to reach, listen, and engage their customers on more than 25 social channels.
2. Oktopost
   Social media management platform for B2B enterprise
   Oktopost is a social media management platform catered for B2B marketers who want to generate leads through social media and quantify the business value of their social media efforts. From social media management to promotion to employee advocacy, Oktopost has all the tools most B2B marketers would want.
3. Falcon.io
   The platform for every kind of social media marketer
   Falcon.io combines all the things social media marketers would need in one single platform: social media management, engagement, and analytics, customer experience management, and DIY landing page builder.
4. HubSpot
   All-in-one inbound marketing software
   HubSpot
   HubSpot’s social media management tools are part of their all-in-one marketing software, which starts at $1,120 per month. As HubSpot integrates all your marketing efforts (such as social media, email, SEO, and CRM) into a single platform, you can easily compare your results across your marketing channels and measure your social ROI.
5. Salesforce Social Studio
   Your social media marketing platform
   Salesforce provides probably the most comprehensive set of products for enterprises. Its Social Studio, a part of its Marketing Cloud platform, can help you strengthen your customer relationships by aligning your marketing, customer service, and sales efforts on social media.
6. Social Hub
   Smart social media management software for your team
   Social Hub is a social media management software built for businesses, agencies, and governments. Based on its target audience and customers, I believe it provides a solution that is efficient, scalable, and secure.
7. Spredfast
   The platform for enterprise social
   Spredfast
   Spredfast is a social media software that’s used by some of the world’s biggest companies, such as Patagonia, LinkedIn, and Johnson & Johnson, to handle all aspects of their social media management.
8. Likeable Hub
   Easy & effective social media for your business
   Starting at $299 per month, Likeable Hub provides you with thousands of content ideas, helps you generate referrals and leads, allows you to amplify your social media reach, and more.
9. Social Flow
   Data-driven social media management, marketing, and publishing
   Social Flow is a social media publishing and advertising tool used by many top publishers such as The New York Times, National Geographical Channel, and Fast Company. Using Social Flow, Fast Company was able to increase their Facebook shares by 30 percent!
10. NUVI
    The world’s most stunning social media marketing suite
    NUVI
    NUVI provides real-time data visualization and social media insights to help you make decisions on your social media strategy. It also provides you with the tools to publish and engage on social media efficiently.

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What’s your go-to social media management tool?
Social media management tools come in all shapes and sizes, and what suits you best depends on your social media goals and needs. I hope I’ve managed to mention at least one tool that might suit your needs.

I’m sure this list only scratched the surface of the entire ecosystem of social media management tools. If your favorite tool is on the list, I would love to hear what you love about it. If I’ve missed your favorite tool (sorry!), please give it a shout out and share why you love it.

best social media management tools for small business

The vast majority of small businesses use social media as a marketing tool, and it’s easy to see why. Social media platforms like Meta, Twitter, Pinterest, and Instagram have hundreds of millions of users. Having a cohesive social media presence allows small businesses to speak to customers where they’re at.

However, with so many prominent platforms out there, managing multiple social accounts can be an absolute nightmare. After all, business owners would have to find the time and energy to log into multiple social media accounts, write a post for each, and schedule them as needed throughout the day. This is simply not feasible for many small businesses that operate with a handful of employees. With that in mind, many small businesses turn to social media management platforms that let them create a comprehensive social media strategy they can manage all in one place.

Investopedia compared all the top social media management platforms available today to see which ones offer the best tools and features for companies that want to expand their reach across all the major networks. If you’re in the market for a platform your company can use to get ahead, keep reading to learn more.

The 8 Best Social Media Management Software of 2022
Best Overall: Sprout Social
Best for Analytics: Hootsuite
Best All-in-One Tool: Zoho
Best for Automation: MeetEdgar
Best for Large Team Collaboration: Loomly
Best Integration: Sendible
Best Budget Option: Buffer
Best for Small Teams: SocialPilot
Best Social Media Management Software
Sprout Social
Hootsuite
Zoho
MeetEdgar
Loomly
Sendible
Buffer
SocialPilot
What Is Social Media Management Software?
What Is The Most Effective Social Media Platform?
What Are The Expected Costs Of Social Media Management Software?
Methodology
BEST OVERALL
Sprout Social
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We chose Sprout Social as our best overall due to the platform’s usability, publishing features, and analytics across all major social media platforms. This provider also offers one of the longest free trials in the business.

Pros
Excellent user dashboard lets you manage your social networks in one place
Utilize Social Media Optimization tools
Analytics and reports help you manage your user engagement and return on investment (ROI)
Scheduling tools make creating posts a breeze
Free 30-day trial
Cons
Expensive standard plan
Limits to how many social profiles you can manage
We chose Sprout Social as the best option for businesses based on the array of scheduling tools and analytics they offer, their mobile app for iOS and Android, and their paid promotion tools to help you expertly boost Meta posts. One major benefit you get with Sprout Social is a 30-day free trial with any of their plans. If you’re unsure of the value of this software, this free trial gives you a full month to try it out.

This software currently supports all the major social media platforms, including Meta, Twitter, Instagram, LinkedIn, and Pinterest, making it an excellent choice for all-in-one management. There are three paid plans to choose from:

Standard: $89 per month
Professional: $149 per month
Advanced: $249 per month.
Sprout Social says their Professional plan is most popular since it lets you manage up to 10 social media accounts in one place. It also comes with an all-in-one social box, social content calendar, response rate and time analysis reports, analysis tools for Twitter hashtags, and plenty more valuable tools. With any of their plans, you also get a mobile app to manage your social media accounts on the go.

The Standard plan includes many of the features of the Professional plan, yet you can only manage up to five social profiles if you choose this option.

BEST FOR ANALYTICS
Hootsuite
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Hootsuite earns high rankings for its tracking tools and analytics. This software lets you analyze trends and engagement in real-time. Their analytics tools extend to both regular posting and social media ads.

Pros
Professional plans start at just $49 per month
Free plan available
Connects with 20+ social networks
30-day trial available
Cons
Some analytics reports are at an additional cost
Plans can be costly if you have a lot of social profiles or spend a considerable sum on ads each month
Free plans have limited tools
Hootsuite made our ranking as best for analytics because they offer some of the most comprehensive analytics and social media tracking tools on the market today, including customizable reports and team productivity reporting.

While paying more for detailed analytics and reporting can cause the cost of Hootsuite to swell, having access to this information can be crucial for businesses that rely on social media for the bulk of their marketing efforts.

Hootsuite has four paid options:

Professional: $49 per month
Team: $129 per month
Business: $739 per month
Enterprise: Varies (it’s for larger or more complex institutions)
The starter Professional plan can be a good option for small businesses because it allows you to manage 10 social profiles in one place. You also get unlimited scheduling, although you’re limited to one user. The Team plan is available for up to three users, and you can manage up to 20 social profiles in one place.

Note that all plans from Hootsuite come with unlimited scheduled messages, unlimited auto-scheduling, a publishing calendar, a social inbox, and plenty of other tools. You can also try two of Hootsuite’s four plans free for 30 days, which is a major benefit if you prefer to try before you buy.

BEST ALL-IN-ONE TOOL
Zoho
Zoho SocialSIGN UP NOW
Zoho stands out as an all-in-one tool consumers can use to run the social aspects of their business in one place while managing their email, projects, accounting, and webinars.

Pros
Zoho offers a CRM product that lets you manage your email, projects, accounting, and more under one umbrella
You can integrate their social media management platform, which works with all major social media networks
Social media planning for individuals starts at $10 per month
A free edition with limited features is available with an option to upgrade
Cons
Plans for agencies start at $230 per month, which is on the expensive side
Plans for individuals and businesses only include one to three team members, with more users requiring an additional monthly spend
Zoho made our ranking as the best all-in-one tool based on the CRM product they offer in addition to social media management software. You can utilize Zoho to store and manage your email, create and oversee products, and take care of accounting all in one place. Zoho also offers comprehensive social media management software you can buy separately or integrate for full all-in-one management.

When it comes to their social media management software, Zoho offers three plans for businesses:

Standard: $10 per month
Professional: $30 per month
Premium: $40 per month
Each plan lets you publish and schedule posts across multiple platforms, access summary reports and analytics, and access a Bitly integration & URL shortener. The Standard and Professional plans are limited to one brand and one team member, but both plans let you add additional team members or social channels for an additional cost.

A free plan with limited functionality is also available. With the free plan, you get access for one team member and brand and the ability to publish multiple posts in one place. Zoho also offers social media software for agencies that manage at least 10 different brands under their business umbrella.

BEST FOR AUTOMATION
MeetEdgar
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MeetEdgar stands out due to its automation and scheduling features. They even offer continuous posting, which means they will automatically curate and reshare relevant posts on your social media accounts.

Pros
Excellent automation and scheduling features let you set your social media and forget it
Free trial for seven days
Analytics for engagement and response
Edgar Lite plan starts at just $19 per month
Cons
Only integrates with Meta, Twitter, LinkedIn, Pinterest, and Instagram
Most affordable plan only lets you work with three networks
No central inbox for messages or managing comments
MeetEdgar wins for best automation because they are set up to help time-strapped businesses automate their accounts. This software lets you generate posts using a browser extension, set up category-based scheduling that saves you time and effort, and executes continuous posting that ensures you’re constantly engaging your audience.

With MeetEdgar, you also get access to an unlimited content library, which the platform will shuffle and schedule for you on your behalf. You can also set up your account to automatically upload your newest content, and you can use an automatic link shortener that helps you save space when you share your content on social media.

MeetEdgar offers two main plans:

Edgar Lite: $29.99 per month
Edgar: $49.99 per month
Both plans offer similar tools, although the Edgar Lite plan only lets you integrate with three social media accounts. The more expensive plan also offers 1,000 recurring scheduling time slots per week versus just 10 with the Edgar Lite plan. Either way, you can try MeetEdgar for free for seven days.

BEST FOR LARGE TEAM COLLABORATION
Loomly
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Loomly is our top pick for large team collaboration due to its comprehensive plans for teams of up to 26 people. All plans also come with core features such as audience targeting, post preview, automated publishing, analytics, and more.

Pros
Try it out free for 15 days
Base plans start at just $26 per month
Manage and share all your social assets in one place
Real-time optimization of posts
Cons
Plans for large teams can be costly
Companies with large ad spend may have to upgrade to a more expensive plan regardless of their team size
Loomly is an excellent option for large teams that want to collaborate on a social media strategy. While their base plan is only accessible for up to two users, their top-tier plan for businesses can include up to 30.

Core plans from Loomly include the following:

Base: $26 per month (2 users)
Standard: $59 per month (6 users)
Advanced: $129 per month (14 users)
Premium: $269 per month (30 users)
Enterprise: Price available upon request
This pricing is only available if you pay for a year of management upfront; you’ll pay more if you want to pay for your plan monthly. As you compare options, you’ll also note that each tier of management software has a cap for ad spend, so you will have to use the Premium plan if your business spends $5,000 or more on ads with Meta.

All plans from Loomly let you post unlimited content and come with core features like audience targeting, automated publishing, post sponsoring, interaction tracking, and basic analytics. You’ll also get chat and email customer service with each of their plans. A 15-day free trial is also available regardless of which tier of coverage you want to try out.

BEST INTEGRATION
Sendible
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We chose Sendible as best for integration based on the sheer number of platforms you can use it with. As a Sendible customer, you can integrate with Meta, Twitter, Instagram, LinkedIn, Google My Business (GMB), YouTube, WordPress, Canva, Google Analytics, Google Drive, and so much more. In total, Sendible allows you to integrate with 17 different platforms or tools.

Pros
More integration options than some other providers
Useful social media dashboard lets you monitor your social game in one place
Starter plans start at $25 per month
You can save 15% if you pay for a year of management upfront
14-day free trial available
Cons
Basic plans are for one user only
No free option available
Sendible earned the top spot in our ranking in terms of integration since it lets you sync with all the top social media networks and popular tools like Canva, Google Analytics, and more. This lets you manage almost all aspects of your social media strategy in one place, saving you time along the way.

Sendible offers four plans for companies of different sizes:

Creator: $25 per month
Traction: $76 per month
Scale: $170 per month
Expansion: $340 per month
However, you do have to pay for a year of software access to secure these low prices, or you’ll pay about 15% more for your plan on a monthly basis.

All plans from Sendible include at least 10 queues, content publishing, workflow tools, bulk scheduling, keyword tools, and an inbox for engagement and monitoring. However, more expensive plans include more queues and users, and the ability to include a larger number of social profiles for management purposes.

The good news is that all social media management plans from Sendible offer a 14-day free trial. You can also cancel at any time.

BEST BUDGET OPTION
Buffer
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Buffer scored well in our ranking because their plans start at just $5 per month. You can try any Buffer plan free for 14 days, and there’s a free plan for one user that lets you access three social channels and create 10 scheduled posts.

Pros
Plans start at $5 per month
Free 14-day trial available
Free plan available
Works for Instagram, Facebook, Twitter, LinkedIn, and Pinterest
Cons
Doesn’t integrate with as many major platforms as competitors
Free plan limited to three social profiles
Buffer is the best budget option for small businesses with few employees that want to manage social media without a pricey management plan. They offer a free plan that lets one user access three social channels. For an extra $5 per month, a Team Pack upgrade allows for unlimited social channels and unlimited users.

Either way, you can use a 14-day trial to get started, and all plans let you directly schedule posts on the platform. Other core benefits of Buffer’s plans include a posting scheduling tool, a link shortener tool, and optimization tools for hashtags, tags, and mentions across platforms. All plans also come with a browser extension, access to a mobile app, two-factor authentication, social media and email support, and access to the Buffer community.

BEST FOR SMALL TEAMS
SocialPilot
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We believe SocialPilot is best for small teams since their Small Team plan allows up to three users. By contrast, many competing software programs only allow one user on their more affordable plans.

Pros
Most affordable plan is $25.50 per month
Discount available if you pay for one year of usage upfront
14-day free trial available
Manage a minimum of 10 social media accounts with any plan
Cons
Must pay for a year upfront for lowest pricing
Basic plans don’t include as many tools or features
SocialPilot is the best option for businesses that want access to affordable social media software for more than one user. Their Small Team plan lets up to three users have access for just $42.50 per month.

In total, four plans are available:

Small Team: $42.50 per month (25 social media accounts; 3 users)
Studio: $85.00 per month (50 social media accounts; 5 users)
Agency: $127.50 per month (75 social media accounts; 10 users)
Remember that to access this special pricing, you have to pay for a year of access upfront after your 14-day trial.

All plans from SocialPilot come with features like unlimited scheduling, bulk scheduling, access to social media analytics, a browser extension, and customer support. Higher-tier plans from SocialPilot let you have more users, oversee more social accounts, manage more Facebook ad accounts, and gain access to special features like client management tools.

What Is Social Media Management Software?
Social media management software is crucial for businesses that want an effective social media marketing strategy. After all, social media is now used by more businesses than ever as a way to curate and engage with clients while spreading messaging about their products and services.

However, social media management programs also help businesses save time and money. Where you would otherwise have to manage each social media platform separately, social media management platforms let you create and schedule posts across multiple platforms in one place.

You can also access valuable engagement tools like idea generation, analytics, and integration with other software you use. Social media management software can even help you manage and reply to comments, gather user information for sales funnels, and target specific audiences with online ads to boost sales.

What Is the Most Effective Social Media Platform?
Different types of businesses may be better off focusing on specific social media platforms. A company that offers a budgeting app might do better with Meta since clients can click directly on ads, for example, yet a travel brand or a luxury clothing brand might do better with Instagram since it lets them lure users in with visual appeal.

Some say that Meta has a major advantage over other businesses, mainly due to the extraordinary opportunities you have when it comes to advertising to millions of potential customers in one place. Meta also offers incredibly targeted advertising tools, including the ability to create and manage multiple audiences based on customizable factors. However, the best social media platform can also depend on how businesses rely on and utilize ads.

At the end of the day, a social media management platform like the ones that made our ranking could be used to help you identify which platforms provide you with the best results. This is because these software programs offer analytics and reports on engagement, which can help you determine where your time, energy, and dollars should be spent.

What Are the Expected Costs of Social Media Management Software?
Social media management software can be free, but the free basic plans some companies offer come with minimal tools and are typically only good for one user. If you want more features and the ability to integrate with more platforms or manage more accounts, you can expect to pay $5 per month to $600+ per month. If you have a large company and you need many user profiles or access to more social media accounts across many brands, you may even need to pay more than that.

How We Chose the Best Social Media Management Software
For the purpose of this ranking, we looked for social media management software programs that let users access the broadest range of social media networks. We also checked for integration options with other tools and programs, and we gave preference to providers that let customers manage more social media accounts across as many networks as possible.

Price was also a big factor in our ranking. While we include many social media software program options that cost $100 per month or more, we gave preference to providers that offer an inexpensive or free option as well as a free trial.

Conclusion

Let us know your thoughts in the comment section below.

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