Social media is a great way to reach customers and keep them up-to-date on current happenings within your company.
These days, there are many different types of social media tools that businesses can use, including Twitter, Facebook, Instagram, Pinterest, LinkedIn and Google+.
Each of these platforms have different uses and benefits for companies.
For example, Twitter is a great way to send out real time updates and see what users are saying about your business. You can follow other companies and people who are related to your brand or just topics that you find interesting.
Twitter’s character limit means you must be concise with your message.
Comparison Of Social Media Tools
Introduction
What are the best social media management tools out there? A quick Google search of the topic will yield list upon list. Many of those lists are curated by vendors. Here we’re giving you a breakdown of 10 of the best social media management platforms from the point of view of the user, not the seller.
Whether you are a startup, small business or large enterprise, social media is the best way to spread brand awareness and share great content marketing. Networks like Facebook and LinkedIn are ideal for finding an audience and getting more customers. And because these days you might have many social media accounts across all the big social networks, you need the best social media tools.
Social media managers make it easy for team collaboration. You can curate content, plan posts and schedule content, and monitor all the engagement. And it all happens in one single dashboard and unified inbox. Social media management tools are necessary for marketing strategies, marketing campaign analytics, audience targeting and trend forecasting.
Whether you want to play around with free trials and free plans, or you are ready to subscribe for a premium social media management plan, this article will streamline your research and help you pick the social media management platform best for you.
Table of Contents
Social media management software comparison chart (top 10)
Product
Platforms
Best for
Pricing
(starts at)
Website
Hootsuite
Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest, Tumblr
Overall
$29.00
Hootsuite
Buffer
Facebook, Instagram, YouTube, Twitter, Pinterest
Startups
$15.00
Buffer
Sprout Social
Facebook, Instagram, YouTube, LinkedIn, Twitter Pinterest
Small businesses
$99.00
Sprout Social
Sendible
Facebook, Instagram, Google My Business, LinkedIn, Twitter Pinterest, Tumblr
Agencies
$24.00
Sendible
Agorapulse
Facebook, Instagram, YouTube, LinkedIn, Twitter
$79.00
Agorapulse
Tailwind
Instagram,
$9.99
Tailwind
TweetDeck
Free
TweetDeck
CoSchedule
Facebook, Twitter, Pinterest, WordPress
Blogs
$14.00
CoSchedule
e-clincher
Facebook pages, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Google My Business, Yelp, Blogger
$59.00
e-clincher
Meet Edgar
Facebook, Twitter, Instagram, LinkedIn
$19.00
Meet Edgar
*per month billed annually
What are social media management tools?
Your team, your company or your brand wants to have a social presence. This means that there are likely several social profiles and social media accounts. These happen across many platforms. The biggies are Twitter, Facebook, Instagram and LinkedIn. There are others too like WordPress, Blogger, Pinterest and YouTube.
You have a lot of accounts across all social media platforms. Social media management tools are for controlling all of these. The first major tool in the box is a single unified dashboard. It will let you monitor your profiles in one place. You can also collect all the engagements from different platforms and analyze them.
The single dashboard also works like a unified inbox. You get to read all incoming communications in one place. You can also respond to them all without platform hopping.
Another major social media management feature is for planning and publishing content. This is a huge part of social media marketing. The best social media management platforms help you curate content for posts. This includes texts, media and hashtags. They will let you schedule posts on a content calendar and even recommend optimal post times.
Social media management platforms do social listening. They analyze trends and popular topics and to give you insights. This is very useful for planning marketing strategies and reaching the right audiences.
Then there are digital marketing teams. Social media management platforms are a necessary part of their software stack. These platforms make it easy for teams to collaborate on curating content. Also for composing posts and planning a publishing schedule.
What are the best social media management tools? Here’s our top 10 list
If you are looking for the best social media management tools then our list of the top 10 below will help you to choose. Some are broad, others are niche. Some are better suited to individuals and small teams, and others are better for startups and SMBs. Read on to see which social media management platform is right for you.
Hootsuite (best social media management tool overall)
Hootsuite is a pioneer as a social media marketing and management platform. It was first developed as an in-house solution when no other social media management tool existed.
Today Hootsuite remains a top contender. It syncs up social media accounts from Facebook, LinkedIn, Twitter, Instagram, Youtube, and Pinterest. It lets you plan and schedule posts. You can field messages from all social channels in a unified dashboard. Monitor online trends and get social analytics. Hootsuite has mobile apps and a Chrome browser extension.
Hootsuite is best for:
Professionals
Small businesses
Large Businesses
Scheduling posts
Social media analytics
Marketing campaigns
RSS feeds
Buffer (best social media management platform for startups)
Buffer is a small company with a distributed workforce. The platform is light and easy. It’s divided into two products. One for publishing content and one for analyzing it. The platform can also be installed as a browser extension.
Buffer Publish has social media tools for marketing campaigns. It’s good for team collaboration on marketing strategy. You can schedule content across multiple social channels. It’s great for Instagram. Buffer Analyze lets marketing teams know how well they’re doing. It shows you Instagram, Facebook and Twitter in one single dashboard.
Buffer is best for:
Individuals
Startups
SMEs
Team collaboration
Social media scheduling
Digital marketing
Facebook pages
Sprout Social (best for small businesses owners)
Sprout Social comes across as a very professional social media management platform. There are loads of robust features. It may take time to learn but the results are worth it.
It all takes place in a unified social inbox. There’s an emphasis on letting you monitor social media engagement in real-time. Sprout Social has tools for planning and scheduling content at optimal times. The analytics and reporting tools of Sprout Social are very in-depth. For this it uses Google Analytics. You also get good trend forecasting and other business insights for planning more marketing campaigns.
Sprout Social is best for:
SMEs
Enterprise
Agencies
Marketing campaigns
Social media analytics
Scheduling content
Sendible (good tool for agencies)
Sendible is a social media management platform built specifically for agencies. It aims to help marketing agencies and brand strategists streamline their services for their clients.
There are many social media management tools offered by Sendible. A unified dashboard is great for managing social media engagement across LinkedIn, Twitter, Facebook, Instagram and more. It also lets marketing teams collaborate on planning and publishing social content. Sendible does social listening to offer insights. There’s decent analytics too. They also have mobile apps for iPhone and Android.
Sendible is best for:
Agencies
Startups
Social marketing
Trend forecasting
Social media content
Influencer marketing
Agorapulse
Agorapulse is an easy way to manage social networks. The interface is clean and intuitive using mostly drag and drop functionality. It also has built-in CRM functions.
The core features of Agorapulse cover most social media manager functions. It lets you engage with fans across many social accounts. You can do decent content curation and plan your social media posts on a content calendar. The CRM tools and social listening give you deeper understanding of your customers. Agorapulser also makes neat reports with just one click.
Agorapulse is best for:
Small teams
Startups
Small businesses
Marketing tools
Reporting
Social media strategy
Tailwind
Tailwind is a social media manager that focuses on visual content. It has an official partnership with Pinterest and Instagram. This focus makes Tailwind a winner in its niche.
Tailwind lets you know the best times for posting content on Instagram. It gives you hashtag suggestions too. Tailwind also offers a community of influencers. When it comes to Pinterest, Tailwind streamlines multiple pins with one click. There are tools for re-sharing and re-using social content. With Tailwind Tribes you can easily expand your contact list.
Tailwind name is best for:
Small teams
Startups
Ecommerce
Instagram
Pinterest
Social media scheduling
TweetDeck (good tool for managing Twitter)
As the name suggests, TweetDeck is just for Twitter. It was an independent platform for better Twitter management and now it’s owned by Twitter. It’s like a premium version of the Twitter interface.
TweetDeck splits up the dashboard between posts, notifications, messages and trending. It also makes it easy to see and use trending hashtags. What’s most useful about TweetDeck is the ability to manage many Twitter social media profiles in a single dashboard. It also has superior filtering and searching than the standard Twitter interface.
TweetDeck is best for:
Twitter accounts
Startups
Individuals
Small businesses
Hashtags
Social media presence
CoSchedule (good tool for managing blogs)
CoSchedule is a suite of social media marketing tools. The bulk of the tools are divided into packages that start with a simple blog calendar. The next packages are a marketing calendar and a marketing suite.
The blog calendar is great for WordPress. It also covers the major social media platforms. With easy drag and drop tools you can manage your Google Docs, WordPress, Facebook and Twitter accounts in a single dashboard. The CoSchedule Marketing calendar lets your team plan and schedule social posts. There are also tools for content curation and an asset organizer for media files.
CoSchedule is best for:
Small businesses
Startups
Marketing teams
Blogging
Content calendar
Social marketing
eclincher
eclincher has been around since 2012 but is recently becoming a more popular option for social media management. It’s got a clean look and feel, with loads of features.
One of the unique aspects of eclincher is how it lets you automate your social media posts. You plan your posts and eclincher automatically knows when to publish. This is great for bulk upload and recycling past popular content. Team members get a unified inbox for engaging with fans and customers. Social monitoring, analytics and post-optimization are also part of eclincher’s platform.
eclincher is best for:
Startups
SMBs
Team collaboration
Auto posting
Social analytics
Real-time monitoring
MeetEdgar
MeetEdgar is a good social media manager for brand management. It’s a hip looking platform well suited to the needs of cool startups. The goal here is to take over the routine task of monitoring your social media accounts.
Automation is a big part of MeetEdgar. It can automate when posts get published, but it also automates writing posts. It does this by finding trending texts and quoting them into your posts. MeetEdgar also lets you A/B test content. Users of MeetEdgar can get weekly reports sent to their emails. Finally, MeetEdgar offers great user support to its subscribers.
MeetEdgar is best for:
Individuals
Startups
Brand agencies
Automation
Scheduling tools
A/B testing
What are the best free social media management tools?
Here are the best free social media management tools:
Hootsuite – Free plan for 3 social profiles
TweetDeck – Always free just for Twitter
Later – Instagram scheduler free for 1 social profile
Over – Video and graphics curator
Canva – Drag and drop graphic social content
Zoho Social – Free for 1 team member or 1 brand
Google’s Campaign URL Builder – Works free with Google Analytics
Social Blade – Social profile analytics for YouTube, Twitch, Instagram, and Twitter
SocialOomph – Free post scheduling tools for 1 user
Choosing the best social media management software apps for your needs: key takeaways
Social platforms are great tools. They go well beyond the simple functions of any individual app like Twitter or Facebook. They help turn the average social profile into a powerful marketing platform.
What’s more, social media management tools are necessary for team collaborations. Most companies and organizations will use social media management platforms to bring together people from marketing, sales and customer service.
Without such platforms, you will miss a lot of insightful data that goes on in the social media landscape. This includes analytics on your own social posts as well as wider trends and hot topics. Some social media marketing tools help you target the right audience. They show you the best place and the optimal times for publishing posts.
In the end, it depends on your needs. If you just want a social media management platform to unify all your social profiles into a single dashboard then take your pick. This basic set of tools is the core of social media management.
If you are looking for something more robust, then we hope the above picks help narrow down your search. Some platforms are great for social marketing. Others are great for content curation. While others help analyze your activity and trends. Finally, some platforms are geared for expanding your follower base.
You’ve probably heard of Hootsuite, Buffer and Sprout Social. It’s no surprise that these top our list. But we hope that less known names like MeetEdgar, Sendible and eclincher have also caught your attention. Then there are platforms like TweetDeck or Tailwind with their tight niches in Twitter, or Instagram and Pinterest.
Maybe you think you should try something for free before you buy. This is always a good idea, and we’ve offered a quick sum-up of some free platforms too. However, even the paid platforms often have free trials.
The quality of your social content is still tied to the creativity of your team. But you also need the right set of social media tools. This is how you bring great content to the greatest number of people. It’s the socially-optimal way to be a modern brand.
best social media management tools 2022
The vast majority of small businesses use social media as a marketing tool, and it’s easy to see why. Social media platforms like Meta, Twitter, Pinterest, and Instagram have hundreds of millions of users. Having a cohesive social media presence allows small businesses to speak to customers where they’re at.
However, with so many prominent platforms out there, managing multiple social accounts can be an absolute nightmare. After all, business owners would have to find the time and energy to log into multiple social media accounts, write a post for each, and schedule them as needed throughout the day. This is simply not feasible for many small businesses that operate with a handful of employees. With that in mind, many small businesses turn to social media management platforms that let them create a comprehensive social media strategy they can manage all in one place.
Investopedia compared all the top social media management platforms available today to see which ones offer the best tools and features for companies that want to expand their reach across all the major networks. If you’re in the market for a platform your company can use to get ahead, keep reading to learn more.
The 8 Best Social Media Management Software of 2022
Best Overall: Sprout Social
Best for Analytics: Hootsuite
Best All-in-One Tool: Zoho
Best for Automation: MeetEdgar
Best for Large Team Collaboration: Loomly
Best Integration: Sendible
Best Budget Option: Buffer
Best for Small Teams: SocialPilot
Best Social Media Management Software
Sprout Social
Hootsuite
Zoho
MeetEdgar
Loomly
Sendible
Buffer
SocialPilot
What Is Social Media Management Software?
What Is The Most Effective Social Media Platform?
What Are The Expected Costs Of Social Media Management Software?
Methodology
BEST OVERALL
Sprout Social
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We chose Sprout Social as our best overall due to the platform’s usability, publishing features, and analytics across all major social media platforms. This provider also offers one of the longest free trials in the business.
Pros
Excellent user dashboard lets you manage your social networks in one place
Utilize Social Media Optimization tools
Analytics and reports help you manage your user engagement and return on investment (ROI)
Scheduling tools make creating posts a breeze
Free 30-day trial
Cons
Expensive standard plan
Limits to how many social profiles you can manage
We chose Sprout Social as the best option for businesses based on the array of scheduling tools and analytics they offer, their mobile app for iOS and Android, and their paid promotion tools to help you expertly boost Meta posts. One major benefit you get with Sprout Social is a 30-day free trial with any of their plans. If you’re unsure of the value of this software, this free trial gives you a full month to try it out.
This software currently supports all the major social media platforms, including Meta, Twitter, Instagram, LinkedIn, and Pinterest, making it an excellent choice for all-in-one management. There are three paid plans to choose from:
Standard: $89 per month
Professional: $149 per month
Advanced: $249 per month.
Sprout Social says their Professional plan is most popular since it lets you manage up to 10 social media accounts in one place. It also comes with an all-in-one social box, social content calendar, response rate and time analysis reports, analysis tools for Twitter hashtags, and plenty more valuable tools. With any of their plans, you also get a mobile app to manage your social media accounts on the go.
The Standard plan includes many of the features of the Professional plan, yet you can only manage up to five social profiles if you choose this option.
BEST FOR ANALYTICS
Hootsuite
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Hootsuite earns high rankings for its tracking tools and analytics. This software lets you analyze trends and engagement in real-time. Their analytics tools extend to both regular posting and social media ads.
Pros
Professional plans start at just $49 per month
Free plan available
Connects with 20+ social networks
30-day trial available
Cons
Some analytics reports are at an additional cost
Plans can be costly if you have a lot of social profiles or spend a considerable sum on ads each month
Free plans have limited tools
Hootsuite made our ranking as best for analytics because they offer some of the most comprehensive analytics and social media tracking tools on the market today, including customizable reports and team productivity reporting.
While paying more for detailed analytics and reporting can cause the cost of Hootsuite to swell, having access to this information can be crucial for businesses that rely on social media for the bulk of their marketing efforts.
Hootsuite has four paid options:
Professional: $49 per month
Team: $129 per month
Business: $739 per month
Enterprise: Varies (it’s for larger or more complex institutions)
The starter Professional plan can be a good option for small businesses because it allows you to manage 10 social profiles in one place. You also get unlimited scheduling, although you’re limited to one user. The Team plan is available for up to three users, and you can manage up to 20 social profiles in one place.
Note that all plans from Hootsuite come with unlimited scheduled messages, unlimited auto-scheduling, a publishing calendar, a social inbox, and plenty of other tools. You can also try two of Hootsuite’s four plans free for 30 days, which is a major benefit if you prefer to try before you buy.
BEST ALL-IN-ONE TOOL
Zoho
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Zoho stands out as an all-in-one tool consumers can use to run the social aspects of their business in one place while managing their email, projects, accounting, and webinars.
Pros
Zoho offers a CRM product that lets you manage your email, projects, accounting, and more under one umbrella
You can integrate their social media management platform, which works with all major social media networks
Social media planning for individuals starts at $10 per month
A free edition with limited features is available with an option to upgrade
Cons
Plans for agencies start at $230 per month, which is on the expensive side
Plans for individuals and businesses only include one to three team members, with more users requiring an additional monthly spend
Zoho made our ranking as the best all-in-one tool based on the CRM product they offer in addition to social media management software. You can utilize Zoho to store and manage your email, create and oversee products, and take care of accounting all in one place. Zoho also offers comprehensive social media management software you can buy separately or integrate for full all-in-one management.
When it comes to their social media management software, Zoho offers three plans for businesses:
Standard: $10 per month
Professional: $30 per month
Premium: $40 per month
Each plan lets you publish and schedule posts across multiple platforms, access summary reports and analytics, and access a Bitly integration & URL shortener. The Standard and Professional plans are limited to one brand and one team member, but both plans let you add additional team members or social channels for an additional cost.
A free plan with limited functionality is also available. With the free plan, you get access for one team member and brand and the ability to publish multiple posts in one place. Zoho also offers social media software for agencies that manage at least 10 different brands under their business umbrella.
BEST FOR AUTOMATION
MeetEdgar
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MeetEdgar stands out due to its automation and scheduling features. They even offer continuous posting, which means they will automatically curate and reshare relevant posts on your social media accounts.
Pros
Excellent automation and scheduling features let you set your social media and forget it
Free trial for seven days
Analytics for engagement and response
Edgar Lite plan starts at just $19 per month
Cons
Only integrates with Meta, Twitter, LinkedIn, Pinterest, and Instagram
Most affordable plan only lets you work with three networks
No central inbox for messages or managing comments
MeetEdgar wins for best automation because they are set up to help time-strapped businesses automate their accounts. This software lets you generate posts using a browser extension, set up category-based scheduling that saves you time and effort, and executes continuous posting that ensures you’re constantly engaging your audience.
With MeetEdgar, you also get access to an unlimited content library, which the platform will shuffle and schedule for you on your behalf. You can also set up your account to automatically upload your newest content, and you can use an automatic link shortener that helps you save space when you share your content on social media.
MeetEdgar offers two main plans:
Edgar Lite: $29.99 per month
Edgar: $49.99 per month
Both plans offer similar tools, although the Edgar Lite plan only lets you integrate with three social media accounts. The more expensive plan also offers 1,000 recurring scheduling time slots per week versus just 10 with the Edgar Lite plan. Either way, you can try MeetEdgar for free for seven days.
BEST FOR LARGE TEAM COLLABORATION
Loomly
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Loomly is our top pick for large team collaboration due to its comprehensive plans for teams of up to 26 people. All plans also come with core features such as audience targeting, post preview, automated publishing, analytics, and more.
Pros
Try it out free for 15 days
Base plans start at just $26 per month
Manage and share all your social assets in one place
Real-time optimization of posts
Cons
Plans for large teams can be costly
Companies with large ad spend may have to upgrade to a more expensive plan regardless of their team size
Loomly is an excellent option for large teams that want to collaborate on a social media strategy. While their base plan is only accessible for up to two users, their top-tier plan for businesses can include up to 30.
Core plans from Loomly include the following:
Base: $26 per month (2 users)
Standard: $59 per month (6 users)
Advanced: $129 per month (14 users)
Premium: $269 per month (30 users)
Enterprise: Price available upon request
This pricing is only available if you pay for a year of management upfront; you’ll pay more if you want to pay for your plan monthly. As you compare options, you’ll also note that each tier of management software has a cap for ad spend, so you will have to use the Premium plan if your business spends $5,000 or more on ads with Meta.
All plans from Loomly let you post unlimited content and come with core features like audience targeting, automated publishing, post sponsoring, interaction tracking, and basic analytics. You’ll also get chat and email customer service with each of their plans. A 15-day free trial is also available regardless of which tier of coverage you want to try out.
BEST INTEGRATION
Sendible
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We chose Sendible as best for integration based on the sheer number of platforms you can use it with. As a Sendible customer, you can integrate with Meta, Twitter, Instagram, LinkedIn, Google My Business (GMB), YouTube, WordPress, Canva, Google Analytics, Google Drive, and so much more. In total, Sendible allows you to integrate with 17 different platforms or tools.
Pros
More integration options than some other providers
Useful social media dashboard lets you monitor your social game in one place
Starter plans start at $25 per month
You can save 15% if you pay for a year of management upfront
14-day free trial available
Cons
Basic plans are for one user only
No free option available
Sendible earned the top spot in our ranking in terms of integration since it lets you sync with all the top social media networks and popular tools like Canva, Google Analytics, and more. This lets you manage almost all aspects of your social media strategy in one place, saving you time along the way.
Sendible offers four plans for companies of different sizes:
Creator: $25 per month
Traction: $76 per month
Scale: $170 per month
Expansion: $340 per month
However, you do have to pay for a year of software access to secure these low prices, or you’ll pay about 15% more for your plan on a monthly basis.
All plans from Sendible include at least 10 queues, content publishing, workflow tools, bulk scheduling, keyword tools, and an inbox for engagement and monitoring. However, more expensive plans include more queues and users, and the ability to include a larger number of social profiles for management purposes.
The good news is that all social media management plans from Sendible offer a 14-day free trial. You can also cancel at any time.
BEST BUDGET OPTION
Buffer
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Buffer scored well in our ranking because their plans start at just $5 per month. You can try any Buffer plan free for 14 days, and there’s a free plan for one user that lets you access three social channels and create 10 scheduled posts.
Pros
Plans start at $5 per month
Free 14-day trial available
Free plan available
Works for Instagram, Facebook, Twitter, LinkedIn, and Pinterest
Cons
Doesn’t integrate with as many major platforms as competitors
Free plan limited to three social profiles
Buffer is the best budget option for small businesses with few employees that want to manage social media without a pricey management plan. They offer a free plan that lets one user access three social channels. For an extra $5 per month, a Team Pack upgrade allows for unlimited social channels and unlimited users.
Either way, you can use a 14-day trial to get started, and all plans let you directly schedule posts on the platform. Other core benefits of Buffer’s plans include a posting scheduling tool, a link shortener tool, and optimization tools for hashtags, tags, and mentions across platforms. All plans also come with a browser extension, access to a mobile app, two-factor authentication, social media and email support, and access to the Buffer community.
BEST FOR SMALL TEAMS
SocialPilot
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We believe SocialPilot is best for small teams since their Small Team plan allows up to three users. By contrast, many competing software programs only allow one user on their more affordable plans.
Pros
Most affordable plan is $25.50 per month
Discount available if you pay for one year of usage upfront
14-day free trial available
Manage a minimum of 10 social media accounts with any plan
Cons
Must pay for a year upfront for lowest pricing
Basic plans don’t include as many tools or features
SocialPilot is the best option for businesses that want access to affordable social media software for more than one user. Their Small Team plan lets up to three users have access for just $42.50 per month.
In total, four plans are available:
Small Team: $42.50 per month (25 social media accounts; 3 users)
Studio: $85.00 per month (50 social media accounts; 5 users)
Agency: $127.50 per month (75 social media accounts; 10 users)
Remember that to access this special pricing, you have to pay for a year of access upfront after your 14-day trial.
All plans from SocialPilot come with features like unlimited scheduling, bulk scheduling, access to social media analytics, a browser extension, and customer support. Higher-tier plans from SocialPilot let you have more users, oversee more social accounts, manage more Facebook ad accounts, and gain access to special features like client management tools.
What Is Social Media Management Software?
Social media management software is crucial for businesses that want an effective social media marketing strategy. After all, social media is now used by more businesses than ever as a way to curate and engage with clients while spreading messaging about their products and services.
However, social media management programs also help businesses save time and money. Where you would otherwise have to manage each social media platform separately, social media management platforms let you create and schedule posts across multiple platforms in one place.
You can also access valuable engagement tools like idea generation, analytics, and integration with other software you use. Social media management software can even help you manage and reply to comments, gather user information for sales funnels, and target specific audiences with online ads to boost sales.
What Is the Most Effective Social Media Platform?
Different types of businesses may be better off focusing on specific social media platforms. A company that offers a budgeting app might do better with Meta since clients can click directly on ads, for example, yet a travel brand or a luxury clothing brand might do better with Instagram since it lets them lure users in with visual appeal.
Some say that Meta has a major advantage over other businesses, mainly due to the extraordinary opportunities you have when it comes to advertising to millions of potential customers in one place. Meta also offers incredibly targeted advertising tools, including the ability to create and manage multiple audiences based on customizable factors. However, the best social media platform can also depend on how businesses rely on and utilize ads.
At the end of the day, a social media management platform like the ones that made our ranking could be used to help you identify which platforms provide you with the best results. This is because these software programs offer analytics and reports on engagement, which can help you determine where your time, energy, and dollars should be spent.
What Are the Expected Costs of Social Media Management Software?
Social media management software can be free, but the free basic plans some companies offer come with minimal tools and are typically only good for one user. If you want more features and the ability to integrate with more platforms or manage more accounts, you can expect to pay $5 per month to $600+ per month. If you have a large company and you need many user profiles or access to more social media accounts across many brands, you may even need to pay more than that.
How We Chose the Best Social Media Management Software
For the purpose of this ranking, we looked for social media management software programs that let users access the broadest range of social media networks. We also checked for integration options with other tools and programs, and we gave preference to providers that let customers manage more social media accounts across as many networks as possible.
Price was also a big factor in our ranking. While we include many social media software program options that cost $100 per month or more, we gave preference to providers that offer an inexpensive or free option as well as a free trial.
Conclusion
Let us know your thoughts in the comment section below.
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