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Table of Contents
Content Creation Tools Excel
The status quo of the marketing world cannot stress the importance of content marketing enough.
A solid content strategy with creative content ideas and long-term content curation is what you’ll need to keep your users engaged and eventually converted them into paying customers.
HubSpot, for example, offers immense content in different formats and topics, which is great for growing your customer base.
This rule applies across businesses, large and small. Furthermore, many retail businesses like supermarkets or restaurants use enticing visuals and alluring advertising lines to boost online sales.
To make your content stand out and improve your SEO efforts, knowing the right content creation tool to use for your content marketing strategy can enhance your business’s competitive advantage among other competitors tremendously.
Therefore, finding the right content creation tools with built-in templates or easy-to-use features are two of the deciding factors when it comes to creating unique visual content and marketing designs.
Below are 17 easy content creation tools for digital marketers to generate images, graphs, videos, GIFs, and more.
What’s best? No prior design knowledge is required!
Canva
VistaCreate
AdobeSpark
Pablo
PiktoChart
Adobe Spark
Vectr
BeFunky
Pic Collage
Pixlr
Fotor
iMovie
Boomerang
Google Charts
Infogram
Meme Generator
Giphy
LogoDesign.net
Important disclosure: we’re proud affiliates of some tools mentioned in this guide. If you click an affiliate link and subsequently make a purchase, we will earn a small commission at no additional cost to you (you pay nothing extra).
- Canva
Image Source: Canva
Canva is perhaps the most well-known content creation tool among digital marketers, content creators, and bloggers alike.
It offers plenty of content templates for various social media channels such as Facebook, Instagram, YouTube, and LinkedIn. If you’re looking to diversify your blog content, it even offers blog cover templates and flipbook templates for you to use.
What’s more, it allows users to create slideshows, PowerPoint presentations, videos, posters, and cards for all sorts of occasions. Alternatively, you can customize your dimensions if necessary.
One reason why marketers love Canva is because of its intuitive interface, which leads to an amazing user experience even for first-time users.
Most importantly, Canva offers free stock photos targeting varied industries. Simply type in the search term and grids of related images will show up.
Digital marketers can easily create well-designed images or videos with the help of Canva.
👉🏼 Check out our list of Canva alternatives.
- VistaCreate
Image Source: VistaCreate
VistaCreate is world-recognized design software used by 8+ million people who want to simplify their visual content building tasks.
It’s perfect for creating posts and stories of pre-optimized formats for all social networks, flyers, logos, thumbnails, infographics, banners, brochures, and the like.
Delivering around 50K+ ready-to-go design templates and 1M+ creative assets, VistaCreate makes it a matter of minutes to build stunning and professional visuals, which means digital marketers can save so much of their time and energy on the next content creation task.
Unlike some other similar tools, VistaCreate puts a huge emphasis on the productivity tools, for example, allowing you to erase an image background in a click.
You can also automatically align objects, simply apply typography styles, add animations, to name a few features.
Namely, you get started in seconds and customize your design in minutes thanks to the human-friendly, clean editor interface and tons of categorized and pre-designed patterns.
- Adobe Spark
Image Source: Adobe Spark
Adobe Spark, designed by Adobe Systems, is an all-in-one graphic design suite that allows digital marketers to design social posts, web pages, and videos.
One of the highly praised features is its video creation tool which helps turn your images into enticing videos within a few clicks.
Many marketers use Adobe Spark alongside Photoshop to create videos on Instagram or Facebook. Besides, Adobe Spark offers exhaustive articles for beginner-level users whenever they run into difficulties.
- Pablo
Image Source: Pablo
Pablo is a content design tool by Buffer, a social media scheduling platform. That being said, Pablo is a great tool for creating attractive social media images.
It offers 25 different fonts and over 600 beautiful stock images to choose from while allowing for plenty of customization.
One of the greatest features of Pablo is its minimalistic design principle.
Users can simply follow an easy workflow and share the content directly on social media platforms or schedule it on Buffer once they finish the design.
Also, unlike other content creation tools that sometimes require users to log in, Pablo allows you to create an on-screen project directly.
- PiktoChart
Image Source: PiktoChart
If you’re looking to create eye-catching, high-quality infographics or presentations, give PiktoChart a try. PiktoChart is a web-based content creation tool that doesn’t require users to have extensive design experience.
Like most content creation tools, PiktoChart also offers more than 600 themed templates for users to choose from.
As digital marketing requires some data analysis work, PiktoChart can conveniently help convert your numeric data into visual charts that provide a more engaging story of your marketing efforts.
According to Google’s Search report in 2015, there’s already been an 800% growth in infographic searches. And the numbers are continuing to grow. Infographics will undoubtedly become another way for people to consume information in our fast-paced society.
- Vectr
Image Source: Vectr
If you’re looking to design logos or icons for your business or clients, Vectr could be the tool you’re looking for.
It’s a web and desktop cross-platform tool that helps marketers create zero-frustration and amazing designs for all social media platforms.
Most importantly, Vectr allows its users to save photos in SVG format (Scalable Vector Graphics), indicating that resolution won’t change when you zoom in or out of the design.
And since it’s a professional SVG creating tool, many users also use it when making web mockups.
- BeFunky
Image Source: BeFunky
BeFunky is another easy-to-use content creation tool praised by many digital marketers.
It offers features such as batch photo editing, collage creation, background removal, and more. It also offers templates for various purposes such as events, blogs, and social media marketing.
If you’d like to double-check for minor details on your image, BeFunky provides a scroll bar that you can drag and adjust the size of your design for more meticulous examination before publishing it officially.
It also lets you edit screenshots directly while using the tool.
BeFunky also offers a Chrome extension, allowing you to see a list of dropdown images on the upper left toolbar.
Once you click on the extension icon, it takes you straight to BeFunky photo editor.
In terms of pricing, it’s also very affordable if you’re running your own business and striving for visually attractive images for your content marketing.
- Pic Collage
Image Source: PicCollage
For content marketers, Pic Collage is one of the must-have content creation apps on their mobile phones.
Why?
It offers more than 60 templates suitable for all marketing platforms, including Instagram, Facebook, Twitter, Email, and more.
Additionally, both Android and iOS apps are packed with over 500 stickers, templates, backgrounds, and fonts for users to choose from.
Digital marketers can easily create unique visual content within minutes and then publish them directly on social media.
Many also use Pic Collage as a tool to send images to their friends and family. Whether it is for personal or business use, Pic Collage has made the content design more interesting and accessible than before.
- Pixlr
Image Source: Pixlr
When it comes to online photo editing tools, Pixlr would probably be one of the top three content creation tools that springs to most marketers’ minds.
Pixlr helps you quickly crop an image, apply filters and add elements to your image to make it more visually inviting for your audience.
Its basic image editing features make it convenient when you have limited time for your content creation.
What’s even better?
This content creation tool comes in three types of formats: mobile app, web-based, and desktop tool version that aims to let you edit images seamlessly wherever you go.
- Fotor
Image Source: Fotor
Another photo editing tool that’s also easy-to-use is Fotor. Fotor focuses on three things: photo editing, design creation, and collage presentation.
Like Pixlr, it also offers an app version that lets you edit images on the go.
Many marketers tend to use both Pixlr and Fotor to compensate for missing features or filters to make their digital content stand out among other competitors.
Fotor also offers free downloads for Windows, Mac, and Webapps. In terms of pricing, Fotor costs less than Canva, which for most small businesses or individuals is a fairly reasonable investment to have if the paid version is considered.
- iMovie
Image Source: iMovie
iMovie is a built-in video editing software for Mac and it’s perhaps one of the most commonly known video editing tools for marketers worldwide.
The editing process in iMovie is a linear format, meaning you can insert music, image, or subtitles at any point of the timeline. You simply add another element on top of the other.
For videos that don’t require too many animation effects, iMovie is an accessible and simple software to use if you want to create video content for your online content marketing campaigns.
One thing to note is that iMovie allows only up to three layers of content accumulation.
That means if you want to add another element layer without changing any video editing software, you will need to export your current content into a video, open another project, and then add that fourth layer on top of the video you just exported – this could be a hassle for some.
Alternatively, you may consider the paid version: Final Cut Pro or other video editing software if you are looking to achieve more advanced effects in your videos.
👉🏼 Check out our list of iMovie alternatives.
- Boomerang
Image Source: Boomerang
On the other hand, Boomerang by Instagram is another rising video creation tool among digital marketers. It lets users record a series of images and play them in a loop.
The new form of digital content has helped many brands generate more engagement.
Some even use these boomerang real-time videos as their social media content with fantastic results.
- Google Charts
Image Source: Google Charts
Google Charts is a powerful tool for data visualization among digital marketers, especially when it comes to connecting with your real data using Google’s connection tools.
It offers interactive charts and highly customizable items, including lines, fonts, background colors, and many other features.
It’s a very user-friendly content creation tool that requires very little Javascript knowledge. And it’s completely free!
- Infogram
Image Source: Infogram
Infogram is another great tool that digital marketers use to turn overwhelming marketing data into understandable and visually attractive charts. There is a wide range of charts to choose from, such as pie charts, line charts, bar charts, and more.
You can even take your design to the next level by creating a story with animated objects.
You can easily add these beautifully organized graphs to your articles to add a more authoritative tone to your writing. Infogram is user-friendly and doesn’t require much of a learning curve.
So if you can’t be bothered with Excel sheets, simply create visualized data with Infogram. Make your marketing reports easy to read while sharing knowledge with your audiences at the same time.
- Meme Generator
Image Source: Meme Generator
Meme Generator, as its name suggested, lets you create your own memes in just a few minutes.
The tool offers over 500 images for you to choose from. Alternatively, you can also upload your own pictures.
There’s also a section called “Top Kek”, where users can check for top trending memes and get more inspiration for their next unique content.
Unlike other mobile apps for creating memes, Meme Generator is the most easy-to-use tool when trying to create memes using a mobile phone.
- Giphy
Image Source: Giphy
According to DigitalTrends, Giphy is known to be the default search engine for GIFs (Graphics Interchange Format).
Its library offers endless GIF ideas to inspire users. What’s best is that Giphy lets you create and share your own GIF creation online simultaneously.
You can create your GIFs via mobile or desktop applications, use them in your social media, or even email marketing.
Many marketers nowadays use Giphy to boost user engagement and higher conversion.
- LogoDesign.net
Image Source: LogoDesign.net
Logo Design is a leading graphic design and branding application.
This SaaS tool is primarily an online logo generator and helps you make perfect logo design and identity solutions for your brand.
👉🏼 It hosts a massive library of premade logo design templates that are professionally made and highly customizable.
Without knowing much about graphic design yourself, you can make significant changes to any of the templates using its agile drag-and-drop features.
From icons to colors, and fonts to layout, everything can be personalized.
Since it offers comprehensive branding, you can use its vector-based logo designs to jumpstart your marketing right after you download your logo. It includes everything from business cards to social headers, office stationery to t-shirts, and shop signage to billboard ads.
free online content creation tools
To the outside world, creating posts for social media may seem easy. But, marketers and brands know there’s a lot more to social media content creation and editing than meets the eye, particularly in today’s social media landscape.
From choosing the perfect image to representing your point of view, to creating the perfect Twitter hashtag to making a video for TikTok, here are some great content creation tools to help you along the way.
- Canva
11 Social Media Tools Every Content Creator Needs
A social media tools list wouldn’t be complete without Canva. One of the most popular tools for creating social media graphics, Canva allows users to create high-quality images quickly using layouts, templates and design elements.
The free version of the tool is extremely comprehensive, but those who want more can invest €11.99 per month (up to 5 people) or go with pro or enterprise pricing if it’s the best fit for the business. It is free for education and non-profits.
How to Create Beautiful Graphics with Canva:
Search Canva’s amazing library of templates and choose to use them as-is or to customize for your needs. There is a section dedicated to social media graphics for an array of content formats across platforms.
Choose your unique elements to make the graphic your own.
Share your new visual on any social media platform!
- Crello
11 Social Media Tools Every Content Creator Needs
Similar to Canva, Crello is a graphic design tool that makes it easy for certified social media marketers to create stunning graphics without a lot of design knowledge.
Crello’s advantage over Canva is that it offers more than 30,000 free design templates, 180 million photos, 32,000 videos and 15,000 illustrations. You can also design as a team by inviting members (up to 10), animate your designs and choose from a music library. Like Canva, a variety of different image types are offered, including templates specifically for social media. Crello is free for users, with limited usage, and pro plan starts at $9.99 a month.
How to Build Graphics Quickly with Crello:
Use Crello’s ‘Create’ tab to find a free design template or templates that work for your brand.
Simply click on a design template you love, and customize it using the Crello editor.
Save your finished product, and/or share it across your social media sites.
3 Hashtagify.me
11 Social Media Tools Every Content Creator Needs
Hashtagify.me is a free tool (with paid add-on features) that allows you to search for hashtags. Once you’ve searched for a hashtag, you can determine its popularity and how it’s used. The tool is simple to use: in the search box, type in a hashtag you are curious about, and search to find out its performance and related hashtags on Twitter and Instagram. You’ll also see the top influencers for that hashtag, as well as recent tweets using that hashtag and other demographics. Paid users can sign up for alerts on particular hashtags, track influencers and usage patterns, and more.
- Prezi and Flipsnack
11 Social Media Tools Every Content Creator Needs
Prezi allows you to create stand-alone presentations, appear alongside a presentation, and design awesome interactive graphics and charts. Since the COVID-19 pandemic hit, presenting and collaborating from home has become hugely important and the platform has capitalized on its technology to make it seamless while looking good!
Check out this Coronavirus handbook for social media managers to get more insight.
Prezi can be integrated with Zoom, Microsoft Teams, and Webdex and has an ‘Inspiration’ section where you can see what other brands have done to engage their audiences. You can also get reusable designs and templates so you don’t need to start from scratch. An individual subscription starts at $3 a month.
11 Social Media Tools Every Content Creator Needs
If you’re looking to take your PDFs or ebooks to the next level, look no further than Flipsnack (previously known as SlideSnack. This tool has a flip book maker that allows you to create, share and embed online flip page formats.
For your mobile visitors, you can convert PDFs to HTML5 to make a book that’s fully mobile responsive and create mobile friendly content that engages.
- Grammarly
11 Social Media Tools Every Content Creator Needs
Grammarly is an all-in-one spellcheck and grammar tool. It helps users write error-free copy on Gmail, Facebook, Twitter, LinkedIn, and almost anywhere else on the web.
Grammarly works by using Artificial Intelligence (AI) to scan your text for common and complex grammatical mistakes, including everything from subject-verb agreement to article use and modifier placement. It also goes beyond regular checking to provide users with explanations and helps them improve their writing skills. The plugin is free for individual users, with premium and business plans also available.
- Typeform
11 Social Media Tools Every Content Creator Needs
Asking questions is a great way to prompt engagement on social media. But sometimes asking one question isn’t enough to get the response you want from your audience. That’s where Typeform comes in.
Typeform is a user-friendly quiz, form and survey builder that allows you to ask your audience questions in different formats, including image-based, multiple choice, short answer, yes or no, and more.
Once you have your quiz in place, you can share it across multiple social media networks in the formats that work best for your audience. 10 questions and 10 responses per month are free, and Basic, Plus, and Business versions with additional features are also available.
- Anchor
11 Social Media Tools Every Content Creator Needs
Anchor is one of the most popular platforms for creating, distributing and monetizing your podcast. All for free! It integrates with all key podcasting outlets and free social media platforms for audio. Its easy distribution with Spotify – the great audio disruptor allows you to analyze podcast performance through analytics through engagement insights. We use it at the DMI for distributing our own digital marketing podcast, Ahead of the Game.
With the Anchor app, users can easily create videos and audio recordings that are perfect for sharing on social media.
- CapCut
11 Social Media Tools Every Content Creator Needs
There are many free graphics tools that allow users to easily create beautiful images for social media, but most of them aren’t available (or aren’t very intuitive) on your smartphone.
CapCut (previously known as ViaMaker) is a free all-in-one editing app for iOs and Android developed by the creators of TikTok, ByteDance. What makes it popular is the ease of use and a big music library. Like TikTok, the app has advanced filters along with stickers and fonts along with a range of magical effects.
CapCut recently topped the U.S app store so it must be doing something right. Best of all, CapCut is free to use so get editing and sharing!
- PowToon
11 Social Media Tools Every Content Creator Needs
Video is the most popular medium on social media networks. The problem is, many companies rely on expensive external agencies to create these videos. The finished product can look too contrived, miss the message mark, and really drain the budget.
A tool like PowToon means you don’t have to be a video master to create engaging videos, especially for presentation purposes. The platform allows you to choose from several templates and customize them according to your business. You can simply plug and play your content and share across your social media networks. Free and paid versions are available from $19 to $99 per month.
Interested in learning more about video? Check out this guide to video marketing on social media.
- Animoto
11 Social Media Tools Every Content Creator Needs
Animoto is another great video platform that allows non-experts to create captivating multimedia. Animoto allows you to turn existing video clips and images into video slideshows with little effort. You can either use one of their existing storyboard templates or build a video from scratch depending on how much time you have and your ambition!
Animoto does offer a free version, if you don’t mind having their branding on your videos. Other plans are at €28 or €69 per month based on your business’s needs. Annual subscriptions offer significant discounts.
How to Create Quick Videos with Animoto:
Use one of the many storyboards provided by Animoto to speed up your video creation process. Each comes with a song, a style, and a particular structure.
Replace the existing template content with your own text, video clips, and photos.
After you create your video, you can download it in various formats and levels of quality and upload it directly to your social media platforms. There are many ways to use video in your social media marketing, so make sure you do some research to find out the best route for you.
Knowing how to create a great video is one thing but understanding how to create good marketing videos is another. Consider a social media and marketing course to use video to its full potential!
- Placeit
11 Social Media Tools Every Content Creator Needs
One more video tool in this list is PlaceIt. This image and video tool allows brands to showcase their products and digital designs in realistic web/video environments. It can save hundreds or even thousands of dollars on externally sourced product videos and images.
A one-time purchase on the platform costs a few dollars, or you can choose to pay $14.95 per month, or $89.69 yearly, depending on your brand’s needs.
How to Create Video mock-ups with Placeit:
Search for your desired environment. Tip: include your preferred device (e.g. iPhone or Mac) and background (e.g. office or cafe).
Upload your image or enter a URL to grab a screenshot. Placeit will automatically place your image in your selected environment.
Once you have your product images, you have the tools you need to promote your products on social media via organic or paid posts.
Looking for a social media and marketing course that ups your game?
Whatever social media content you want to create, these 11 tools will prove invaluable. With DMI’s Social Media Marketing course you will learn how to share, tweet and pin your way to success using engaging content that sets your brand above the competition. Plus you’ll learn how to research, plan and strategize along the way!
Conclusion
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