Listen, we know what you’re thinking. You’ve been a content creator for years. You know how to write a blog post or create an Instagram caption. Why do you need another tool to help you with those things when you already have the tools you need?
Well, friend, that’s why this tool is different. We don’t just provide you with a random collection of words (though you can use our collection if you want). This tool helps you think about what needs to go into your content so that it stands out and makes people want more.
The good news is that this isn’t hard. But it does require some practice—the kind of practice that we’ll help you with here.
Content Creation Tools For Instagram
It can be hard work maintaining your position as an influencer on Instagram. Your followers expect quality posts with enticing eye-catching imagery. You have to decide what each post should depict, take or source relevant photos or videos, and then write appropriate text to go with them. You need to decide on the best hashtags to attract new users to your pots. You will continuously be on the look-out for new followers, and you will want to gauge what they like or dislike. You take a close look at post analytics to discover what’s worked and what’s flopped. With all these tasks to do, quality influencer tools for Instagram can make your life so much easier.
There are many tools, some paid, others free, you can use to help your Instagram account management. We’ve chosen ten that can help speed up your work, and make your Instagramming flow more manageable. They can also help provide evidence of the effectiveness of your work to any brands considering sponsoring you.
9 Leading Instagram Tools for Influencers:
- Canva
- CutStory for Instagram Stories
- Gleam Competitions
- Onlypult
- Inshot
- Keyhole
- Linktr.ee
- SquareLovin
- VSCO
- Canva
Genre: Content Creation
Website: canva.com
Canva is an excellent graphical tool, that makes design easy, even for the “graphically-challenged.” You can quickly make eye-catching graphics for your Instagram posts.
It features drag-and-drop design, multiple pre-configured layouts, fonts, and a plethora of sample photographs and illustrations. You gain access to many more copyrighted graphics for only a $1 fee.
You can efficiently use Canva to crop, enhance, straighten, and edit your images. It allows you to add text to photographs easily, and even create thought or speech bubbles.
It comes with thousands of templates for many uses, including templates to make social media posts at the optimal sizes.
- CutStory for Instagram Stories
Genre: Instagram Stories Tool
App Store Page: Apple
Instagram Stories has revolutionized the ways that people tell their tales visually using Instagram. And of course one of the best features is that you can include 15-second video clips, as well as still images. But it can be difficult to cut a long video into the short sections that you want for an Instagram Story.
You do have to make a $0.99 in-app purchase to remove a watermark from your videos – an essential purchase for influencer marketing purposes.
It makes splitting a video straightforward – not just the 15-second chunks you need for Instagram apps, but into more extended sections, if you need them as well.
You can use even use CutStory to automatically split a longish video into 15-second chunks and then upload each piece in sequence to make an almost seamless flowing Instagram Story.
- Gleam Competitions
Genre: Instagram Contests
Website: gleam.io
One way to gain your followers’ attention is to run some form of Instagram contest or giveaway. You can use Gleam Competitions to run a competition embedded in a web page. From here you can set up and operate giveaways, contests, and sweepstakes. These are all designed to help drive user engagement.
Gleam verifies the entries, reducing the number of steps required for people to enter your contests. You can also provide custom viral referral links to encourage people to share your competition.
You aren’t limited to your Instagram account either. You can use Gleam to set up landing pages on a website or your blog, and on Facebook, Twitter, and Pinterest as well as Instagram. As always, you cannot include a link directly in an Instagram post, but you get around this limitation by adding a call to action in your Instagram bio, asking users to visit the non-clickable link in your posts.
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- Onlypult
Genre: Post Scheduler
Website: onlypult.com
If you are a power Instagram user, you are going to want a tool to help you schedule your posts. Onlypult allow you to automatically plan your Instagram photos and videos, ready for publication when at the optimal times.
You can make your life much more productive if you schedule a series of Instagram (and other social media) posts at one time, perhaps at a set time once a week. This allows you to create your social media posts without having to ensure you are online at the ideal posting times. You can set and forget.
Onlypult allows you to schedule your posts without having to confirm your posts at delivery time (which can be a problem with some of the opposition apps).
You can upload photos and videos to Instagram via Onlypult directly from your PC, schedule them for the future or publish them in real time.
One nice feature of Onlypult is that it stores your hashtags in a My Tags section, making it easy to reuse them in future posts. It already has many hashtags categorized ready for you to use.
Onlypult offers a range of plans, beginning with the Start plan at $10.50 per month where you can upload to a maximum of three Instagram accounts.
There is an excellent cheaper alternative to Onlypult called Grum. Unfortunately, Grum doesn’t appear to be currently taking on new subscribers.
- Inshot
inshot for instagram influencers
Genre: Instagram Stories Tool
App Store Pages: Apple Google Play
Inshot lets you improve the quality of your Instagram Stories with a whole list of ways to edit and enhance your clips.
You can trim your video into the short sections required by Instagram Stories. You can merge videos and adjust the speed if you want a slowed down or sped up effect.
Inshot lets you add music to your videos, and comes with an inbuilt selection of fun sound effects. You can add a voice over if that is what best suits your story. You can even sync sound and video using timeline features.
Inshot allows you to rotate or flip your photos and videos. It also extends standard Instagram Stories functions, like adding emoji and photo/video filters.
- Keyhole
Genre: Hashtag Tracker
Website: keyhole.co
Instagram relies on hashtag use more than any other social media platform. Indeed, many of the best Instagram influencers use up to 20 hashtags in a single post. If you select your hashtags well you have the chance to widen your audience base dramatically.
However, the holy grail of hashtag usage comes when you create your own hashtag and are able to encourage sufficient other people to use that tag. Many of the best influencer campaigns have a custom hashtag at their core. Influencers use that tag in all their campaign-related posts, and many of their followers share it and search for other posts using the hashtag as well.
Absolut Vodka is one of many brands that focuses their campaigns on particular hashtags. These tend to be a play on their product name, e.g., #AbsolutQuality and #AbsolutNights.
If you are an influencer working on such a campaign, you will want to know how effective your efforts are. Are you succeeding in spreading the critical hashtag? Keyhole provides you with real-time data about how the hashtag is performing. It shows you who the top users of the hashtag are, where they are from, and who is most influential. Clearly, the brand at the heart of a campaign will also want to know whether its custom hashtags are effective.
You can also use Keyhole to give you additional hashtag inspiration for your posts. It provides you with a hashtag cloud of related hashtags commonly used with your main hashtag. You can use Keyhole to find the most popular hashtags related to your campaign.
You can also use Keyhole for Twitter hashtag analysis, as well as with Instagram.
- Linktr.ee
linktree link in bio tool for instagram
Genre: Link Optimizer
Website: linktr.ee
As it says on the Linktr.ee home page, “You only get one chance to link in Instagram. Make it do more”. With the sole exception of some Instagram Stories, the only place you can place a link on Instagram is in your bio. This limits your marketing capabilities.
Therefore it makes sense to use your bio link as intelligently as possible. When you use Linktr.ee, you use your bio link to send your followers to a unique screen that offers multiple possible link options.
You can customize your link screen however you want it. All you do is paste in new URLs as you need them, and then you drag and drop them into the order you want.
The free version allows you to get unlimited links on your link tree. You can see the total number of times each link has been clicked.
For $6 per month, you can buy the Pro version which allows you to customize your link buttons, improves your analytics, and provides many more customizations. You can even retarget your Linktr.ee visitors on Facebook and Instagram by adding your Facebook Pixel ID.
- SquareLovin
Genre: Analytics
Website: squarelovin.com
If you want to know how your Instagram posts perform, SquareLovin can give you detailed analytics to help your understanding. It provides excellent insight into whether your posts succeed in meeting your goals.
Actually, SquareLovin offers much more than just a few pretty graphs of your posts’ analytics. It is useful for brands as well as influencers. You can use it to gather any user-generated content that mentions your brand in one place, obtain media usage rights to user-generated copy, link posts to products, publish content, and analyze and track clicks and conversions.
Its free in-depth analytics tools are of most use to influencers, however. SquareLovin provides access to metrics on your recent posts and growth, a monthly analysis, as well as a history of your posts broken down into the year, month, day, and hour. It also gives you insights into your communities’ preferences and interests, and what drives their engagement.
You can manage your Instagram account from within the platform, and can even like and comment on other peoples’ posts.
SquareLovin is highly visual so you can see your accounts’ progress at a glance.
- VSCO
Genre: Content Creation
Website: vsco.co
VSCO is a photo editing app that helps you create the perfect images for your Instagram posts. You have a choice of the free VSCO app or a $20 per year enhanced version – VSCO X.
One of VSCO’s main points of difference is its enhanced library of filters. There is a basic range of filters in the free version, but VSCO X contains an extensive collection. It even includes filters that give your images the look of a specific film-type. To make your digital images look even more like original film pictures VSCO X includes a “character” slider which allows you to access some of the variants inside a particular film type. You can use it to mimic how a film camera would have reacted in specific conditions.
VSCO includes all of the usual options you would expect in a photo editing program. These include settings for exposure, contrast, straighten, crop, sharpen, clarity, saturation, highlights, shadows, temperature, tint, vignette, grain, fade, shadows tint, highlights tint, and borders. It even gives you two skew crop options and a skin tone slider.
You can apply the VSCO filters to video clips, too. However, there are no video-specific editing features.
best content creators on instagram
Since its July 2016 launch, Instagram Stories has grown to an impressive 300 million daily active users. Stories are photos and videos that disappear after 24 hours. However, with a recent update, Stories content is now archivable.
Influencers of many types are using Stories to connect with audiences through everyday lifestyle content offering a coveted inside look into each influencer’s lives and sponsored content. Though the feature originated on Snapchat, top influencers are now posting 2X as many Instagram Stories as Snapchat Stories.
Here we’ve broken down how ten social media stars, ranging from beauty and fashion influencers to YouTube’s top comedians, are using Stories to entertain audiences everywhere.
instagram stories influencer
- HUDA KATTAN — 23 MILLION FOLLOWERS
Beauty influencer turned entrepreneur Huda Kattan maintains an astonishing 23.8 million Instagram followers. Her start as a blogger has led to considerable social media success and the makeup company Huda Beauty, of which she is the founder and CEO.
Kattan creates highly engaging Instagram Stories consisting of swipeable links to recent Huda Beauty blog content, product recommendations, personal updates, and photos capturing her daily life, whether at the office or traveling.
The promise of getting a closer look at a day in the life of the successful beauty entrepreneur draws scores of Kattan’s fans to her Stories. Additionally, the inclusion of links in her Stories helps her drive traffic to her blog, allowing her to interact with engaged followers through multiple platforms.
Related Post: A Comprehensive Guide To Beauty Influencer Programs: Tips, Examples & More
lele pons instagram
- LELE PONS — 21 MILLION FOLLOWERS
Venezuelan-American creator Lele Pons is best known for her hilarious slapstick comedy skits and energetic personality. Pons started on Vine but has since moved to Instagram and YouTube to connect with her growing audience.
Pons regularly creates YouTube and Instagram skits with a group of creators that includes Hannah Stocking, Rudy Mancuso, Twan Kuyper, and Juanpa Zurita. In conjunction, she uses Stories to showcase behind-the-scenes footage of her group of A-list influencer friends and promote their Instagram channels by linking them in Stories.
As one of Instagram’s largest and most well-known comedy influencers, Pons creates hilarious Stories that entertain millions. Collaborating with other top influencers and including them in her Stories is a strategy that helps the social star bring in additional viewers and further expand her broad audience.
sponsored instagram story
- ZACH KING — 14 MILLION FOLLOWERS
Enchanting digital magic tricks are Zach King’s trademark and arguably the source of his overwhelming Instagram success. His tricks take the form of Instagram videos, which he shares roughly once per week.
King’s familiarity with video translates seamlessly to the Stories format. On Stories, he publishes videos that feature shorter clips of digital magic tricks. He also uses the feature to share unedited, magic-free moments from his life.
By posting the same type of digital magic content that kickstarted his Instagram fame on Stories, King successfully keeps his followers engaged through the newer medium. Additionally, he appeals to his followers on Stories by providing them with the chance to get to know him on a more personal level.
Related Post: Subaru Markets To Millions With Instagram Star Zach King
amanda cerny instagram
- AMANDA CERNY — 19 MILLION FOLLOWERS
Vine star turned YouTube influencer Amanda Cerny is well known for her comedy sketches and collaborations with top influencers Logan Paul, King Bach, and more. Her Instagram page offers an amalgamation of inspirational musings and stylish images.
Similar to the way Kattan uses Stories to give fans a closer look at her exciting life, Cerny shares footage from photo shoots and upcoming projects on Stories. She also posts lip syncing videos and content that highlights personal milestones, such as moving into a new apartment, to connect with viewers on a more personal level.
Cerny has also leveraged Stories to explicitly promote the launch of her entrepreneurial endeavors. At the end of 2017, she created a secondary Instagram account, @cernyshop. Though details surrounding the account are sparse, Cerny has used Stories to both highlight the project and link to the account.
shay mitchell ig stories
- SHAY MITCHELL — 17 MILLION FOLLOWERS
Most famous for her role on the television series Pretty Little Liars, actress, model, and influencer Shay Mitchell maintains an astounding 17.9 million Instagram followers. Mitchell posts daily and offers a surplus of fashion and travel focused photos.
Mitchell is an avid Instagram Stories user, often publishing dozens of Stories in a single day. Her high posting frequency strengthens her connection with viewers by providing them with frequent updates about her daily life and activities.
Additionally, the glamorous actress and influencer has perfected the art of creating varied Stories content. She shares a combination of humorous, relatable Stories that highlight common experiences as well as polished shots that emphasize her social stature and appearances at exclusive events, parties and more.
logan paul instagram stories
- LOGAN PAUL — 16 MILLION FOLLOWERS
From original music videos to faking his own death, vlogger Logan Paul is creating some of the internet’s most outrageous content. Paul started on Vine and has become one of YouTube’s biggest stars, with two original Red Series to his name.
Paul uses Instagram Stories to offer fans a steady stream of dramatic and comedic video content between YouTube uploads. He has also been known to provide an early look at upcoming projects through Stories.
Paul’s Stories keep him at the top of fans’ minds in between vlog uploads by providing them with a surplus of content throughout the day. Additionally, he uses Stories as a vehicle to promote his acting projects in a highly palatable form.
Related Post: Vine Star Logan Paul’s Push For Mainstream Stardom
liza koshy instagram
- LIZA KOSHY — 15 MILLION FOLLOWERS
An interview with President Barack Obama and a YouTube Red Original Series are just two of YouTuber Liza Koshy’s many accomplishments. The 21-year-old specializes in comedy skits and pairs highly stylized photos with equally funny captions on Instagram.
Koshy’s Instagram Stories offer the self-deprecating humor she is known for and function to provide viewers with familiar content and tease new ventures. She frequently shares humorous first-person footage of herself on the set of upcoming projects, drawing viewers in through behind-the-scenes content with her comedic signature.
Related Post: The Top 20 Female YouTubers Dominating Online Video
king bach ig stories
- KING BACH — 14 MILLION FOLLOWERS
Considered to be one of the 10 biggest social media influencers of all time, King Bach is no stranger to Instagram success. The Canadian influencer regularly posts humorous memes and photos with friends on his Instagram feed.
Notably, King Bach uses Instagram Stories to highlight his personal connection with fans. In a recent Story, he encountered an Uber driver who had met him years prior and had a Facebook photo to prove it. Bach commemorated the moment with a video Story.
Bach also encourages fan engagement by posing questions to viewers within Stories using the text feature. By taking the time to interact with fans through Stories, Bach has built a reputation for being personable and approachable. As a result, he’s established a high level of trust with his audience.
fashion instagrammer chiara
- CHIARA FERRAGNI — 11 MILLION FOLLOWERS
Italian fashion influencer Chiara Ferragni started her blog, The Blonde Salad, in 2009 and has since expanded to YouTube, Facebook, and Instagram. Her social media prowess has led to the development of her own shoe line, a Vogue cover, and a major partnership with Pantene.
The standout fashion Instagrammer regularly uses Instagram Stories to share links to the clothes and accessories she’s wearing. This tactic appeals to her fashion-focused followers, who are eager for details about her daily outfits, while simultaneously driving traffic to the websites of the large fashion brands she partners with.
At the same time, she shares more humanizing moments from her everyday routine to give viewers a sense of her life beyond fashion, keeping her millions of fans coming back for more.
Zoella Instagram Stories
- ZOELLA — 11 MILLION FOLLOWERS
Though her first YouTube videos centered around fashion, British YouTuber Zoe Sugg now operates in a variety of niches. Her Instagram content encompasses lifestyle, fashion, and beauty content and reflects both her primary YouTube channel Zoella and vlog channel MoreZoella.
In Stories she bookmarks moments of her day for viewers, such as the outfit she’s chosen to wear or the TV show she’s watching, boosting fan engagement between YouTube and Instagram uploads.
Sugg is perhaps best known for her comfortability in front of the camera and candor with viewers across social media, characteristics that carry over seamlessly to her Stories. The social media maven comes across as personable and down to earth in her Stories, strengthening her relationship and credibility with her followers.
Conclusion
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