It has been proven that a video is more likely to be watched to the end than a blog post is to be read from start to finish.
This is because people are able to retain information better when they can see and hear it. People are able to recall 10% of what they hear, 20% of what they read and up to 80% of what they see and do.
Consumers also prefer visual content over written content because it is easier to comprehend. For this reason, YouTube for business is one of the most effective marketing strategies you can implement.
Content Creation Tools For Youtube
Want to jump straight to the answer? The best tool to grow your YouTube channel for most people is TubeBuddy or vidIQ.
YouTube has quickly become one of the most important social channels on the planet. With video consumption trends rising at astronomical rates, the possibilities are endless for creators and businesses alike.
But to the get the most out of your YouTube channel and videos, you should be using the following tools to your advantage:
The Top 12 YouTube Tools
TubeBuddy
vidIQ
Camtasia
Social Blade
YouTube Studio
Woobox
Bitly
Pixlr
Tubular Insights
Keyword Tool
Creator Academy
Hootsuite
TubeBuddy
I like this tool because it’s a free browser extension as opposed to software you need to download and launch separately each time you want to take advantage of its features.
TubeBuddy automatically integrates with YouTube and assists you with managing your channel.
tubebuddy tool for YouTube management example
It allows you to run tests that will improve the performance of your content.
You can test:
tags
titles
thumbnails
descriptions
The tool helps you figure out which ones work the best for the exposure and growth of your channel.
Another top benefit of TubeBuddy is the scheduling feature. You can determine when you want uploaded videos to get published in the future.
The scheduling tool works both ways. You can also set a specific time and date for a video to be removed from certain playlists on the channel without having to do it manually.
TubeBuddy tracks your rankings and compares your analytics to those of your competition on YouTube as well as in Google searches.
This extension lets you update videos in bulk. It’s a great option if you have hundreds of videos and want to update all the descriptions simultaneously.
If you’re planning to promote one of your videos in the description of all your other videos, consider this tool.
You can also improve your thumbnail creation process with TubeBuddy.
Plus, it has options for all different types of YouTube users:
creators
brands
agencies
networks
No matter which category you fall in, TubeBuddy will have you covered.
This extension makes it easier for you to reach your YouTube subscribers on other social media channels. It’s truly an all-in-one tool.
vidIQ
I like vidIQ because it’s another way to monitor and track your YouTube audience analytics.
vidiq YouTube tool for tracking and monitoring (analytics) dashboard example.
Find out exactly who is watching your content. Then, you can create videos that appeal to that audience. Market to their needs accordingly.
With vidIQ, you can get detailed reports to improve your YouTube channel.
The platform also offers SEO tools.
In addition, you can identify influencers, manage comments, and run a competitive comparison against other channels.
Use the vidIQ free Google Chrome extension. The extension allows you to see the top keywords and tags used by other channels.
Monitor keyword scores, views, and other search term metrics all from one place.
You can also track your engagement metrics on both YouTube and Facebook with the vidIQ tool.
Camtasia
Camtasia is a screen recording tool and video editor.
camtasia YouTube tool screen recorder and video editor
Screen recordings are a great way to enhance your content.
Lots of times, you’ll be explaining how to do something on your computer.
But you don’t want to record your screen with a camera or smartphone. It’s not efficient and looks unprofessional. You’ll likely have a glare on the screen as well.
Plus, if you’re just explaining how to do something without showing people, it will be extremely difficult for them to follow your instructions.
Camtasia is my favorite tool for screen recordings.
After you record your screen, you can mark up the videos, make edits, and add effects. It’s ideal for anyone creating video tutorials because you can record the movement of your mouse and show keystrokes as well.
Add notes and other annotations such as highlights, arrows, and captions for people watching your videos without sound.
A voice narration feature allows you to record yourself speaking during or after you record the screen. Camtasia has other audio effects and even has an option to add music.
It’s great for showcasing presentations and slideshows via YouTube.
This tool also has a green screen function, animations, and interactivity features such as quizzes. Overall, it’s something you should have in your arsenal of your YouTube tools. Download Camtasia now.
Social Blade
Social Blade is another top option for you to consider. I like it because it tracks different statistics on YouTube, Instagram, Twitch, and Twitter.
It’s useful for effectively improving your social media marketing strategy.
Track your own statistics, or look up your competitors. Here’s a look at some basic analytics from my YouTube channel on the Social Blade platform:
social blade YouTube statistics summary example.
As you can see, it shows my subscribers, video views, and estimated earnings by date.
That just barely scratches the surface of what this tool offers.
You can compare up to three channels simultaneously. This will give you a great indication of how you stack up against competing channels.
Social Blade also has a feature that determines whether YouTube creators belong to management agencies or multi-channel networks.
Use this information to determine how other people are monetizing their accounts.
This tool offers tutorials for both beginners and long-time YouTube creators. You can also take advantage of their consulting services to help your channel grow.
YouTube Studio
YouTube Studio is the official YouTube app for creators.
youtube studio official YouTube tool for creators
It’s a must-have tool for managing your channel from mobile devices on the go, which is necessary for anyone who takes their channel seriously.
You shouldn’t need to find a computer every time you want to handle something on your page, especially if it’s time sensitive.
YouTube Studio allows you to monitor the performance of your channel with analytics in real time. You can respond to comments and filter them.
Receive push notifications directly to your mobile devices with alerts for important events.
You can control your monetization settings, thumbnails, scheduling, and other details directly from the app. This tool allows you to update your channel from anywhere.
Woobox
If you want to promote your YouTube content on other channels, which I highly recommend, Woobox is the ultimate tool for you.
woobox YouTube Facebook page tab – display YouTube videos and channels on a Facebook page tab
As I said before, social media is a great place to repurpose your video content. It’s a strategy I use personally.
Woobox lets you set up all your YouTube videos on a Facebook tab.
Now your Facebook friends and fans can scroll through and view your YouTube content directly from Facebook. They can do this without being redirected to another page.
Choose a featured video to be the first thing your audience sees when they navigate to this tab.
Woobox is a great way for you to get more subscribers. Eventually, you’ll be able to convert your social media followers into customers.
People may not be navigating to your YouTube channel daily. But there’s a good chance they’re active on Facebook.
Now you can expose your content to a wider audience without having to rely on them visiting YouTube to watch your videos.
Bitly
Again, you want to promote your content on as many marketing channels as possible.
To do this effectively, you’ll need to post links to your YouTube channel and YouTube videos. But sometimes, these links can be long, messy, and unappealing.
That’s why I recommend using Bitly to shorten your links:
bitly brand, track, and optimize every touchpoint – link management platform
This will help you keep your descriptions neat and tidy.
Bitly is great because it’s not limited to just YouTube content. You can use this tool to shorten any link you’re promoting.
I also recommend using it if you have long links because you are tracking your leads with UTM parameters.
Pixlr
Thumbnails help get the attention of users on YouTube.
The right thumbnail can help you get more clicks and views on your content. Pixlr makes it easy for you to create high performing thumbnails.
pixlr create thumbnails on YouTube tool
This tool is also great for including images into any video content.
Pixlr allows you to add layers and effects to any image.
This software offers tons of photo editing options. It can help you with any of your visual content needs outside of YouTube as well.
Plus, they have a web app and mobile app. It’s easy to edit and upload content no matter what device you’re using.
Tubular Insights
Formally known as ReelSEO, Tubular Insights keeps you up to date with the latest trends, tips, and analysis for your video marketing strategy.
tubular insights latest trends, tips, and analysis for your video marketing strategy.
Experts offer advice and guides on this network to help marketers producing video content.
Tubular Insights tracks all video content from all devices and platforms from across the globe. Then, it breaks down these videos by trends.
Use this information to create timely and relevant to your audience videos.
Here, you’ll find great blog posts about all topics related to YouTube. There are even extremely easy to follow how-to guides.
You can search for top YouTube creators and learn from their success stories.
Keyword Tool
As the name implies, Keyword Tool gives you suggestions for YouTube keywords.
keyword tool great keywords for YouTube
You can use these keywords in your titles, tags, and descriptions.
The great part about Keyword Tool is it offers long-tail keyword suggestions as well.
Just as you optimize your site for search engines, you need to optimize your YouTube channel for search.
In addition to YouTube, Keyword Tool can help you generate relevant keywords for Google, Amazon, Bing, and other search engines. You’ll benefit from a higher ranking and more traffic to all your channels.
Select the country you’re targeting to improve your reach.
As I said before, creating a great video isn’t enough. You need people to see your content, or it won’t be effective.
You want to make sure your videos can be found through organic searches. That’s why you should use Keyword Tool.
Creator Academy
Creator Academy is a resource offered by YouTube.
creator academy courses and tutorials from YouTube for creators.
You can find courses and tutorials that explain everything you need to know about how to do things on YouTube.
While you can filter these by category and skill level, I highly recommend this if you are a beginner at managing a YouTube channel.
This is a chance for you to learn the basics, e.g., how to upload, edit, and shoot content for your channel. Learn the top tips and tricks to make your life easier.
Creator Academy also explains how to monetize your YouTube channel.
Hootsuite
Last, but certainly not least, is Hootsuite:
hootsuite schedule video uploads from YouTube to your other social networks directly from the platform
Some of you may be familiar with Hootsuite since it offers tons of tools to help manage your social media marketing strategy.
In fact, it also made the list of my favorite time-saving social media marketing tools.
It has a specific feature for managing your YouTube channel. Schedule video uploads from YouTube to your other social networks directly from the platform.
Hootsuite also makes it easy for you to work with your team on improving YouTube content.
Assign tasks to your employees. You won’t need to give your YouTube passwords or account information to anyone. You can have separate logins on the Hootsuite platform.
Like some of the other tools on my list, Hootsuite will track your engagement metrics.
It generates reports that help you determine what you need to improve and what you should keep doing.
Its mobile app allows you to take advantage of all these features from your smartphone and tablet. It’s another way to manage your YouTube channel on the go.
The Top YouTube Tools in Summary
If you’re ready to take your video marketing strategy to the next level and grow your YouTube channel, you need to take advantage of tools to reach your goals.
It doesn’t matter if you’re a marketer, influencer, internet personality, or an agency team member, YouTube tools will make a massive difference in your video strategy and viewer reach. You don’t need to use all these tools tomorrow, but I recommend incorporating them into your YouTube growth strategy over time.
free youtube tool
Do you need better thumbnails for your YouTube videos? How about an email list that generates a second or third stream of income?
If you’re passionate about growing on YouTube, these challenges loom in the back of your mind. Fortunately, the solution is clear. It’s time to enlist the help of technology, which means finding the best digital tools for YouTube creators.
Read More: 25 Tools to Grow Your YouTube Channel
In this episode of TubeTalk, we chat with Aurelius Tjin about which tools a creator needs to succeed on YouTube. From monetizing social media to managing video projects, he shares an app that can handle the task.
Tjin runs a YouTube channel with more than 56,000 subscribers, where he trains creators to be solid digital marketers. Here are six YouTube tools he recommends to level up your channel.
- Canva: YouTube Channel Art, Thumbnail Maker, and Video Editor
Most people know Canva as a user-friendly tool for designing graphics. It does more than that, though. Canva has a section just for YouTube creators, which boasts thousands of video templates, as well as millions of stock videos, music tracks, and animations. And when you’re not editing a video, Cava has templates for every graphic you’d need on YouTube. That includes channel banners, video thumbnails, and profile icons.
Read More: How to Customize Your YouTube Channel
Tjin creates nearly half of his thumbnails using Canva. He says the background remover is his favorite feature on the site.
“You just press one button and then it just removes the background [from an image],” Tjin says. “For thumbnails [showing myself], I remove the background, and then I place a different kind of background. It’s actually a Canva Pro option but worth every dollar, in my opinion.”
Canva’s Pricing: Free, Pro, and Enterprise plans at $0, $9.99 per month, and $30 per month, respectively.
- Notion: Manage Your YouTube Projects
Do you have tons of videos to shoot but no way of organizing those projects? Give Notion a try. This all-in-one solution will help you plan and track your projects with robust documents, notes, and calendars. You can visualize an entire project from start to finish, which makes Notion a worthy tool for YouTube creators.
“The way I like to use it is by using a kanban system developed by Toyota,” Tjin says. “In terms of YouTube videos, you’ve got your ideas in one section. The next step would be to outline it or script it or maybe do some keyword research. Then you move it from scripting to recording. I like how you can set all this up in Notion.”
Tjin says Trello and Asana are also good project management apps. But Notion edges them out when it comes to creative flexibility. You can embed a table within another table. It’s just superior.
Notion’s Pricing: Personal, Pro, and Team plans at $0, $4 per month, and $8 per month, respectively. Contact Notion for a quote on Enterprise plans.
- Things: Create To-Do Lists for YouTube Tasks
Things, a task manager for iOS users, is all about getting stuff done. It takes your digital lists and sorts them into daily tasks that are beautiful, yet easy to read.
It all starts with the Inbox feature. This is where you dump random to-do items to be organized later. The When feature lets you declare when you’ll start a task, as opposed to setting a firm deadline. Next, Things will organize the tasks and send notifications when something is approaching.
That’s it! Now you can own the day. As productivity tools go, Things is the simplest one for YouTube creators.
Things’ Pricing: $9.99 for iPhone and iWatch, $19.99 for iPad, and $49.99 for Mac.
- ConvertKit: Monetize Your YouTube Audience Via Email Marketing
Do you have an email list for your YouTube channel? If not, set one up with CovertKit. It’s an awesome email marketing tool for beginners, and the first 1,000 subscribers to your newsletter won’t cost you anything on the free plan. Across the various plans, you can send email broadcasts, sell digital products, create funnels, check your analytics, and more.
Read More: Making Money on YouTube – 7 Tips to Start a Successful Business
Tjin says ConvertKit has clean, uncluttered designs. It’s also a good choice when you need a solution beyond email marketing.
“They’ve got landing pages you can set up with a few clicks of your mouse,” Tjin says. “So you don’t need to worry about all the CSS and HTML and integrating it with WordPress or whatever platform you’re using.
ConvertKit’s pricing: Free, Creator, and Creator Pro plans starting at $0, $29 per month, and $59 per month, respectively.
- Koji: Monetize Your YouTube Audience on Social Media
Here’s an overlooked YouTube tool creators need to have. Koji is a “link in bio” that supercharges your revenue. Koji’s tools will help you make money, engage with subscribers, and grow your community – all from just one bio link.
“I like that it integrates with the ability to sell digital products or services – or cameo shoutouts, if you want to do that,” Tjin says. “[There’s a] ‘buy me a coffee’ tip jar you can add to it, as opposed to using LinkTree, which purely acts as a page where you’ve got a list of links.”
Koji’s Pricing: It’s free, but there are various transaction fees. Review them carefully!
- vidIQ: Grow on the Go With YouTube Data and Channel Insights
Last on the list is our very own YouTube tool. When you download vidIQ, it integrates with YouTube to turn your channel into a number-driven universe. There are metrics showing video views per hour. A collection of graphs shows you the best time to publish videos. The SEO video score, which measures search optimization, will rate your video according to its title, description, and other metadata. And that’s less than 10% of what vidIQ offers.
Tjin uses vidIQ all the time. More than anything, he says the keyword research tool is a game-changer.
“You get actual numbers for how many people are searching for a term,” Tjin says. “That’s what stood out to me compared to a couple of the other keyword research tools.”
vidIQ Pricing: Basic, Pro, Boost, and Boost+ plans starting at $0, $7.50 per month, $39 per month, and $415 per month, respectively.
The best tools for YouTube creators make everything easier. If you want to simplify the journey even more, here are 25 tools to help you grow your channel.
Conclusion
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