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Our team is made up of people who have been in your shoes and know what it feels like to be tasked with creating content on 24 hours notice, or to have a project go way over budget, or to have clients ask for something they’ve never asked for before and have no idea how to start creating it. We know that writing is hard, and deadlines are scary, but we also know that when you have the right resources, everything gets a little easier.

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30 Free Content Creation Tools To Crush Your Marketing

Content Creation Tools Gmail

If you want to drive readers to your blog, and hopefully convert them into customers, the key is creating high-quality content—both text and visual.

No matter the format—article, infographic, or video—your content needs to be engaging, informative, and relevant to your audience’s interests. Ready to get started but need a little help? No problem! Here are 10 content creation tools and marketplaces for creating quality content.

Video content tools and marketplaces
Video is becoming the most popular way of creating content on the web. It’s instant, fun, and one of the quickest ways of getting your thoughts and ideas across. Creators on sites such as Youtube have discovered that they can cultivate a following of dedicated fans with a little hard work and creative thinking. These tools can help you do the same.

  1. Video Scribe:
    If you’re just starting out, this too is useful and easy to use. It lets you create whiteboard videos using templates, meaning even if you have no experience in video creation, you can still create something fun and engaging without any technical skill. You start with your images and text, add in your animation times, then lay your voiceover and even music, and it’s ready to go! The service offers a 7-day free trial.
  2. Pond 5
    If you’re in need of footage to create video content, Pond 5 is a great place to source it. Simply search for the kind of footage you need and choose from a large library of clips that you can purchase at varying rates. Best of all, you can also find cost-free, public domain footage, if you’re looking to save money. When choosing your footage, you can mouse over the preview to get a look at how the video plays before buying it.
  3. Video Script
    Any good video starts with good writing, and if you’re not 100% confident about how to write one, this service can help. The process begins with sending them the basic structure, topics, and products that you want your video to include. With your input, they then write a professional script that you can use with ease to produce your video.
  4. Fotalia
    This service is perfect for people who are just starting out on their new blogging venture. It offers royalty-free videos for a low price, meaning that you can use super high-quality clips in your videos without blowing your budget. You can pay for packages for as little as $14, so it’s very accessible for self-employed professionals and micro-and small business owners.
  5. Wave
    This video content tool has a built-in stock library consisting of 300+ million royalty-free photos and videos. Wave offers a wide variety of good-quality stock footage to help you create videos. Be it paid or free, Wave has a massive and varied stock footage collection that satisfies the requirements of diverse users.

You can find videos related to anything and everything like water, colors, technology, etc. Wave is extremely easy to use. Using this tool, you can flex your creativity and create some amazing videos using multiple footage and templates.

Text Content Marketplaces
The most content that will make up any site will be your blogs and other texts. Writing content can be a real tightrope to walk, as you try and offer useful and interesting articles to read while ensuring that you’re not filling the site with meaningless bulk.

When done well, your text will offer your readers information that they can use and that they can share with others. If you feel you don’t have the time or resources to create your own text content, these services are a great place for outsourcing.

6.iWriter
This service can not only meet your blog content needs but also match you with a writer who can produce press releases, ebooks, articles, guest blog content, and more. There is no cost to register for the service and content is priced based on the length and the writer’s experience, which you can choose to best suit your needs. iWriter is currently boasted more than 900,000 global writers on their platform—a huge advantage if you’re looking for a fast turnaround.

  1. Contentmart
    Contentmart is another great platform to source quality blog content. One of their unique advantages is that they offer content in 20 different languages. Like iWriter, Contentmart has a pricing model based on the length and the writer’s experience. As an added service, also offer a unique SEO analysis tool that reviews the writer’s content for relevancy, readability, plagiarism, and other important factors to ensure quality content.
  2. Go To Media
    Go To Media is specifically designed to produce made-to-order marketing content for various purposes including content marketing, social media, blogging, whitepapers, and more. Unlike other platforms, their price model is based on the type of content you seek, with blog content starting from $1.60 per 100 words. They also impressively boast clients like Sotheby’s, Slidely, and ING.

Photo and Illustration Marketplaces
Photos and images are the icings on the cake for your site. The visuals you use will reflect your values and vision, so picking the right ones to use can be a minefield. You can, of course, go out there and create your own images, but what if your photography or illustration skills aren’t up to scratch? These services are the best places to buy in those all-important images.

  1. Photodune
    If you’re on a tight budget, this is a great service to use. It has a huge library of royalty-free stock images, some of that cost as low as $1. The images are of good quality and are easy to download and try out in your own content.
  2. EyeEm
    This service uses the work of some of the most creative photographers on the web. If you’re aiming to create an artistic, bespoke look for your website or blog, this is the service that you’ll want to use. Their pricing plans are great if you just want to buy a couple of photos, as the price per photo. If you’re handy with a camera, you can even sell your own photos through the site.
  3. Creative Market
    This site offers some of the best tools available, including fonts, PowerPoint templates, and logo creators. Buying them and implementing them with your own content is simple to do, and really does make a difference to your site.

With these tools now at your disposal, your content will now be high quality, interesting, and most importantly, keep your readers coming back. You’ll also find that with the right combination of outsourced copywriters, images, and video creators, you’ll have the time to oversee your site, all while getting on with what you do best.

social media content creation

Content creation is a vital element in contemporary marketing strategies. However, while nearly 90% of all companies engage in content marketing on some level, few manage to produce contagious content that Internet users share. Without this level of engagement, content can hardly fulfill its true purpose.

Fortunately, there are many ways to create interesting content that is more likely to spread across social media, and in this article I will present you with practical tips for doing so. But first, let’s talk about what goes on behind the scenes of social media sharing –

What Motivates Users to Share Content?
There is a science behind what motivates users to share digital content. Researchers have discovered a number of psychological triggers that inspire people to engage in online activities, and here are some of the most important ones:

Social Approval: People love to express their attitudes and receive affirmative feedback from their circle of friends and acquaintances. Sharing content is a way to express one’s personality to a group.
Communication: Humans are social beings. We all want to nurture relationships with other people, and digital content enables us to do this more easily and frequently.
Support Ideas: Social media is often used to signal support for ideas, political views and personal beliefs; in this is way, users connect with a greater, altruistic good.
Entertainment: At the end of the day, plenty of people use social media to wind down. Entertaining content includes humor, memes, videos, music, and more.
It can be difficult to segment the way people interact online, since these categories can and frequently do overlap. However, thinking about these basic motivations is still a useful starting point for developing content that will motivate users to get involved. With that being said, here are:

12 Tips to Make Your Social Media Content More Shareable

  1. Create High-Quality Content
    This seems like the most obvious point, and it is, but it’s also forgotten too often. There are no shortcuts: shareable content is always high-quality content. If you focus on superficial topics and don’t invest enough time into research or content creation, you cannot expect your followers to become interested and engaged. This is one reason why longform content is doing better than ever.

Content development can take time and effort, so if you need professional help, here are some simple resources I have used in the past:

Blog Title Generator: This tool will show you the list of the most relevant topics in any given niche.
Headline Analyzer: Headline is the first thing that your readers notice and you have to come up with a catchy and intriguing solution. Headline Analyzer will tell you if you’ve succeeded.
Essaysontime: If you decide that serious content creation is out of your reach, you can always ask for help from this expert writing service.

  1. Use Smart Structuring

Internet users read very quickly, and nothing will turn them off more than a “wall of text”. Format your content intelligently by using numbered lists, bullet points and headers to easily highlight key information points.

  1. Add Value to Users’ Lives

Informative content is good, but if your readers and clients can’t put your words in practice then they will not benefit from what you publish. A primary goal of content is to solve users’ problems and show how to overcome them; this will not only build brand loyalty, but it will keep them coming back for more. As long as the content you create is genuinely helpful, it’s also certain to be passed around.

  1. Keep Your Audience in Mind

Before ever creating or sharing content, think about your audience: ask yourself if it’s something they would like to see and share with their friends. Once you have some ideas, you can even poll your audience to generate comments and perhaps initiate debate. This not only creates engagement, but gives you special insight into what they want.

  1. Create Infographics

Infographics are informative but easy to understand. And because they come in the form of images, they are convenient for the majority of Internet users who mostly share visual content on social media. Using tools like Piktochart, you don’t even need the knowledge of a graphic designer to create a reasonably high quality infographic. The most important thing is to use your business expertise and data to create something your audience will find valuable.

  1. Trigger Emotions

Some of the most successful marketing campaigns went viral because they sparked strong emotional reactions among users. A lot of studies have proven that emotions like happiness, anger, or sorrow have the power to engage people and make them share digital content. Do you remember the #ItCanWait campaign? Study how AT&T used narrative, art and user engagement to skyrocket this public safety campaign. Be careful not to co-opt causes that are unrelated to your business, since insincerity can backfire. But when you see an opportunity to contribute, do it well.

  1. Remember the good old times

Talking about emotions, never forget nostalgia. Users universally enjoy content that hearkens back to old memories, and if you analyze your audience precisely, you can get an easy target for what will appeal to them. Consider this 90s themed commercial by Microsoft, aimed at Millennials to promote its Internet Explorer web browser (and be sure to notice the tremendously positive response it elicited):

  1. Offer Incentives

People love free stuff. It’s a fact that you can occasionally use to boost interest in your products or services. Frequently social media pages will offer a giveaway based on a random drawing, and to enter the drawing users are simply asked to share, like, or follow a page. This can create a big ripple effect that more than compensates for the investment in a reward.

  1. Exploit Trendy Topics

Staying up to date with trendy topics is obligatory for all marketers. You should always follow the latest industry news, and use them to create shareable content when appropriate. Consider how this Norwegian Airlines commercial provoked positive reactions by responding to celebrity news surrounding Brad Pitt.

  1. Organize Contests

Contests are a great way to engage your audience and inspire them to share your content. Users love to compete and they usually do it with their friends and colleagues, which is the main sharing motive for them. All it takes is a nice idea and a little bit of budget to launch the contest – just take a look at the KFC football challenge.

  1. Be Funny

Your business is serious but your content doesn’t have to be. On the contrary, funny posts, images, and videos grab the users’ attention and promise you a fair portion of shares, so don’t run away from it.

  1. Use video content

Video is quickly becoming the dominant form of online content, and some studies even say that video content will make up 80% of all Internet traffic by 2018. As a result, you have to embrace video as part of your content strategy. This is also why Twitter – once known as the photo-sharing network – added video to its portfolio. This kind of content has a big potential to go viral, just like this Nike video did.

Conclusion

Let us know your thoughts in the comment section below.

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