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Create Free Account Email Marketing Tools
Marketing trends and channels evolve over time. While some trends come and go quickly, one of the channels that has remained more or less the same is email. In fact, email continues to be the top channel for content marketing with both B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to nurture their audience.
It can even help you amplify your other marketing channels such as social. With that said, marketers still face a ton of challenges in their email marketing efforts. One of these key challenges is simply the amount of time it takes to create a great looking email from scratch. Without efficient tools, marketers may end up spending a lot of time creating and sending out emails that don’t exactly look stunning. This hinders productivity while dragging down your email marketing ROI.
A lot of companies settle for this situation because they’re not ready to invest in a tool to simplify the process. However, email marketing tools don’t necessarily have to be expensive. You can find plenty of free email marketing tools that can help you save time and money.
If you’re looking for a social management solution to complement your email marketing, test out a free 30-day trial of Sprout Social:
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Read on for our list of the top free email marketing tools:
- HubSpot Email Marketing
HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
hubspot email marketing tool
- Sender
Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Sender dashboard screenshot
Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.
- Sendinblue
Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.
After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
sendinblue email editor
- Omnisend
Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.
You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.
Omnisend dashboard screenshot
- SendPulse
SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.
SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.
SendPulse subscriber rating
- Benchmark Email
Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message.
You have the option to choose from tons of pre-designed templates based on industry, type and occasion. For the more HTML savvy, you can even use the code editor to build emails from scratch. The dual view feature lets you see your email design as you’re editing it, which simplifies the whole email creation process.
Benchmark Email responsive design templates
social media engagement learn more banner
- Mailchimp
Mailchimp is a leader in email marketing tools that you’ve probably heard of. Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.
Designing emails on the platform is easy using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders and more.
Mailchimp content manager screenshot
- MailerLite
Sophisticated features like the landing page builder and the pop-up customizer make MailerLite stand out among free email tools in the market. In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.
MailerLite email customizer
You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.
- Mailjet
Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient no matter which device they’re using. If you work with a team, you’ll love the platform’s real-time collaboration feature that allows for seamless collaboration.
This email marketing tool also lets you add dynamic content so you can create personalized and relevant emails for each recipient. This helps you get much better results out of your email marketing campaigns. You can also integrate the platform into your CRM and easily manage your mailing list through a single dashboard.
Mailjet contact statistics
- Moosend
Moosend is an excellent email marketing tool that lets you automate repetitive tasks and saves you time. You can design behavioral email campaigns based on your subscribers’ information and/or activities. You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing open rate and click-through rate as well as ROI.
This tool provides you with a detailed campaign performance report so you know exactly how to optimize your campaigns and get even better results. You can even integrate it with some of your favorite apps to seamlessly pass on vital information between different tools. It’s also one of the only free email marketing tools that won’t include its logo in your emails.
Moosend email performance report
- EmailOctopus
EmailOctopus is a simple email marketing tool that runs on the Amazon SES infrastructure. While the free plan doesn’t offer as many features as some of the other free email marketing tools on this list, it does allow a lot more emails per month than most of them.
You can send out unlimited emails from as many email addresses as you like. This makes it the perfect solution for a small agency or entrepreneur representing other brands. It also integrates with third-party apps like MailOptin, WordPress and Zapier so you can seamlessly exchange customer data between different tools.
EmailOctopus email performance report
Bottom line
Most of these free email marketing tools come with robust features even without the need to upgrade to a paid plan. Small businesses and marketers should be able to make the most of them while saving time and money. Even if you need to upgrade to accommodate your business needs, you’ll find that many of the paid plans are affordable and flexible enough to fit your budget.
If you’re just starting out your efforts on this channel, check out our email marketing guide for more ideas on how to get the most out of your tools.
free bulk email marketing
Email has long been one of the most effective marketing channels for businesses of all sizes. But finding an email service provider that can keep up with the number of emails you need to send can be a challenge — especially if you don’t have much of a budget (or no budget at all). Sending bulk emails is important to reach large audiences with your newsletters, promotional emails, and basically just communicating with your list in general. But you don’t just want to send emails without being able to understand how those emails are performing, right? That’s why we’ve put together this list of free bulk email marketing services so you can compare the features and find the right one for your business.
Compare Email Marketing Software
Best for
Features
Pricing
Rating
EmailOctopus
EmailOctopus is an email marketing software solution for anyone who’s ever wanted simplicity and performance.
WEBSITE
Small to large businesses.
Auto-Responders, Campaign Analytics, Drip Campaigns, Dynamic Content
$24.00 /month (free starter package)
Convertkit
Convertkit gives you the fluidity and flexibility desired in email campaign creation and execution.
WEBSITE
Creators, bloggers and podcasters.
Landing Pages/Web Forms, Marketing Automation, Mobile Optimized Emails, AB Testing
$29.00 /month (free trial)
Sendinblue
Sendinblue is the quintessential business marketing platform. It’s more than email and SMS marketing.
Companies of all sizes.
Content Management, Customizable CTAs, Analytics/ROI Tracking, Campaign Analytics, Drip Campaigns
$25.00/month (free trial)
Omnisend
Easy-to-use omnichannel platform: email, sms, push notifications and automation
Small and medium ecommerce businesses that want to generate sales on autopilot
Email marketing, marketing automation, SMS, push notifications, pop ups & forms
Free – reach up to 250 contacts & 500 emails/mo; Paid plans start at $16/mo
EngageBay Inc
EngageBay offers software for businesses that want all the benefits of a suite of tools without worrying how they integrate with each other.
Small to medium size businesses.
AB Testing, Audience Targeting, Account Management, Automated Scheduling, Activity Tracking
$10.79/month (free starter package)
Visit our in-depth comparisons and reviews for all solutions on offer in this category
Read Reviews
10 Free Bulk Email Marketing Services Rated and Compared (2022):
- Elastic Email
- Mailgun
- Amazon SES
- SendPulse
- Sendinblue
- Sender
- MailerLite
- Omnisend
- Mailjet
- Mailchimp
Read more
What Is a Bulk Email Service?
A bulk email service is an email service capable of sending emails to a large number of recipients at once. Bulk emails are generally used for advertising or marketing campaigns as well as to send out updates to your email list. The types of emails you might send include newsletters, promotional emails, transactional emails, shipping notifications, reports, password resets, and more.
You need a reliable bulk email service provider to send emails at this volume because doing it from your own email server is likely to get you flagged as a spammer. Bulk email services are specifically built with large volumes of email in mind and know how to send your emails so your sender reputation remains intact and so you don’t find yourself on the wrong side of the email gods.
What to Look for in a Bulk Email Service
There are a few key features that you’ll want to look for in a bulk email service before committing:
Security and reliability
Email tracking
List management
Email design
Price
Security and Reliability
Security and reliability are hands down the most important feature to look for in your bulk email service. When you’re sending out a large volume of emails in a short amount of time, you need to be able to do it without triggering any spam filters. Your bulk email provider should give you the option to choose an SMTP server and use batching (sending emails out in smaller batches) to send out your bulk emails instead of sending them out all at once.
Email Tracking
Most bulk email services will give you at least some basic email tracking tools so you can check open and click rates, deliverability, and other common email marketing benchmarks and metrics. Some of the more powerful tools will offer in-depth analytics.
List Management
The bulk email service you choose should give you the option to add and manage your email marketing list. This includes features that will help you segment your list and keep your list clean and free from duplicates and inactive emails.
Email Design
Typically, a bulk email service isn’t going to include as many design options as the average email marketing service provider, but it should include at least some basic design tools. If there aren’t any design tools available, the platform should at least give you the option to import your own design or paste an HTML email template.
Price
Cost is going to be a factor for some businesses. On our list, we’ve included free bulk email marketing services that include additional features and functionality on their paid plans. No matter your budget, you’ll be able to find a bulk email marketing service for you on this list.
10 Free Bulk Email Marketing Services
As we mentioned, bulk email marketing services are used to send a large volume of emails via SMTP, API, or a web interface. These tools are generally less expensive than marketing email services, but that’s because they tend to have fewer bells and whistles. Here are the 10 free bulk email marketing services we’re loving right now.
- Elastic Email
elastic email Email Marketing Service
Elastic Email is a free bulk email marketing service that’s easy to use. You can manage your recipient list for each marketing campaign and the platform includes autoresponders. The platform also includes web forms that you can add to your emails as well as a WordPress plugin for the WordPress users out there. Since Elastic Email offers API access, you can integrate the platform with the apps you already use. In addition, Elastic Email allows for sub-accounts and includes A/X testing features.
💡 Features
Email designer or upload your own HTML email template
List management
Sending and scheduling options
Autoresponders
Unlimited web forms
Subscriber form WordPress plugin
Landing pages
Tags and custom fields
Segmentation functionality
Unlimited sub-accounts
Email automations and workflows
A/X testing
Detailed reporting
Email verification
24/7 support
✔️ Pros and Cons
😊 Web forms and landing pages for lead generation
😊 Less expensive than other options
😊 Tracking and dashboards have lots of info
😊 Great support
😩 Emails might end up in spam
😩 Reputation can drop quickly if you’re not using the platform correctly
😩 Some users reported that their accounts were closed for sending phishing emails
💰 Pricing
Free plan allows you to send up to 100 emails per day
Unlimited: $15/month for up to 5,000 contacts
Unlimited Pro: $30/month for up to 5,000 contacts
Email API: $0.10/1000 emails + $0.40/day
Email API Pro: $0.12/1000/emails + $1/day
- Mailgun
Mailgun bulk email marketing solution
Mailgun is another bulk email marketing service that has a robust API for sending, receiving, and tracking emails. It also offers SMTP integration for easy sending of bulk transactional emails, email validation in real-time, advanced email analytics, tracking engagement metrics, and more.
💡 Features
Base features:
Email APIs, SMTP relay, and webhooks
Suppression management
Email tracking and analytics
99.99% guaranteed uptime SLA
5 days of log retention (15 days with Growth, 30 days with Scale)
Detailed documentation
Limited 24/7 ticket support
Higher-level plan features:
Inbound email routing
1 dedicated IP (foundation 100k and up)
Email address validations
Inbox placement tests
1-day message retention (3-day with Growth, up to 7 days with Scale)
✔️ Pros and Cons
😊 Can set up alias emails without needing to set up new email accounts
😊 Easy to set up and use in WHM
😊 Clean and useful dashboard
😩 Not the easiest interface to customize messages
😩 More expensive compared to other bulk email marketing services
😩 Some users experienced downtime of system servers
💰 Pricing
Pay As You Grow: 5,000 free emails/month for three months, then pay only for what you send
Foundation: $35/month up to 50,000 emails (additional emails charged at $0.80/1000 emails)
Growth: $80/month up to 100,000 emails (additional emails charged at $0.80/1000 emails)
Scale: $90/month up to 100,000 emails (additional emails charged at $0.80/1000 emails)
- Amazon SES
Amazon SES is a bit complicated to get set up, but once that’s done, it’s an easy-to-use bulk email marketing service. It includes tons of features like tracking and mass mail. Amazon SES offers detailed reports so you can monitor the performance of your account, get anti-spam feedback, and track tons of email marketing metrics.
💡 Features
Multiple ways to send emails — the Amazon SES console, SMTP interface, and the Amazon SES API
Shared IP addresses are monitored to ensure high deliverability
Users can lease dedicated IP addresses or set up dedicated IP pools
Users can bring their own IP addresses to use with the service
Supports all industry-standard authentication mechanisms — DKIM, SPF, and DMARC
Access SMTP endpoint without requiring an internet gateway in a VPC
Captures information about the entire email response funnel — numbers of sends, deliveries, opens, clicks, bounces, complaints, and rejections
Use the Global suppression list to remove bounced emails from your sending list
Reputation dashboard to track issues that could impact the delivery of your emails
Use CloudWatch to create alarms that notify you when your bounce or complaint rates reach certain thresholds
Deliverability Dashboard helps you understand and remediate issues that could impact the delivery of your emails (like suboptimal email content or attempting to email users who have unsubscribed or bounced in the past)
Accept or reject email based on the email address, IP address, or domain of the sender
Mailbox simulator to test how your application handles certain scenarios (like bounces or complaints) without impacting your sender reputation
✔️ Pros and Cons
😊 First 62,000 emails are free to send
😊 Has great deliverability
😊 Easy to use after initial setup
😩 Support is slow
😩 Configuration settings are complicated
💰 Pricing
First 62,000 emails are free to send from applications hosted in EC2
Sending email from an email client or other software package: $0.10/1,000 emails + $0.12/GB of attachments
Receiving email: $0 for the first 1,000 emails you receive, $0.10 for every 1,000 emails you receive after that + $0.09 for every 1,000 incoming email chunks
Related Content:
23 Best Email Marketing Software Platforms for 2022
Email Marketing Best Practices
10 Ways to Grow Your Email Marketing Lists
- SendPulse
SendPulse is less a bulk email marketing service and more of an all-in-one communication platform. It lands on our list because it also includes a bulk email sender tool. SendPulse’s free bulk email sender includes automated chatbot campaigns and push notifications. The platform has free email templates, event-triggered emails, and more.
💡 Features
Resend to unopened with a new subject line
Segment recipients based on interests and demographics
A/B testing
Set user access levels
Integrate with your CRM or CMS
Mobile app
✔️ Pros and Cons
😊 Analytics are good
😊 Easy to use
😊 Nice backend site
😩 Filters are quite finicky
😩 Support isn’t great
💰 Pricing
Free plan up to 500 subscribers and 15,000 emails
Standard: $8/month up to 500 subscribers or $76.80/year
Pro: $9.60/month up to 500 subscribers or $92.16/year
Enterprise: $13.44/month up to 500 subscribers or $129.02/year
- Sendinblue
Sendinblue is a bulk email marketing service that includes automation, email templates, and more with a drag-and-drop interface. You can use it to segment your email marketing list based on demographics and interests and use that information, along with contact information, to personalize your email marketing. We especially like the send time optimization feature (available on higher-level paid plans) that lets you send your emails at just the right time for each contact.
💡 Features
Base features:
Email campaign designer (mobile-friendly designer)
Email template library
SMS marketing
Email and SMS personalization
Chat
Higher-level plan features:
A/B testing
Remove Sendinblue logo
Send time optimization
Landing page builder
Facebook Ads
✔️ Pros and Cons
😊 Great contact management, filtering, and segmentation
😊 Modern web-tracking and lead-scoring functionality
😊 Templates are nice looking and easy to use
😩 Transition between drag-and-drop and HTML isn’t great
😩 Might be hard to configure with dedicated IP
😩 CRM functions might be a bit limited
💰 Pricing
Free plan for unlimited contacts and up to 300 email sends per day
Lite: $25/month for up to 10,000
Premium: $65/month
Enterprise: By quote
- Sender
Sender is another of our favorite free bulk email marketing services that also has great paid plans, too. With Sender, you can send emails using customizable templates or use the drag-and-drop building to create your own newsletters and emails. There’s also a custom HTML editor for coding your own email templates.
💡 Features
High email deliverability
Smart automations
Library of templates to choose from (or build your own)
Personalize your messages
Advanced analytics tools
Advanced email delivery infrastructure
Plugins for popular content management systems (CMS) like WordPress, WooCommerce, PrestaShop, and more
Landing pages
SMS marketing
Push notifications
✔️ Pros and Cons
😊 Support is great
😊 Strong deliverability
😩 No image library to store used images
😩 Can be difficult to navigate
💰 Pricing
Free plan for up to 2500 subscribers and 15,000 emails/month
Monthly Subscription: starts at $11/month for up to 5,000 subscribers and 60,000 emails/month
Prepaid Credits: $35 for 10,000 credits; cost per credit goes down as you buy more
- MailerLite
MailerLite is one of the free bulk email marketing services on our list that is great for beginners. It has drag-and-drop functionality that makes it really easy to create awesome newsletters as well as an easy way for eCommerce businesses to add product listings. With the bulk email sender, you can send automated emails and even make certain sections of your newsletters visible only to certain subscribers. This is called dynamic content and is absolutely great for providing relevant information to your segments without having to create an entirely separate email for each of those segments.
💡 Features
Create your emails from templates, a custom HTML editor, rich text editor, or the drag-and-drop tool
Built-in photo editor
Includes a website builder, landing pages, popups, and embedded forms
Subscriber management
Advanced targeting features
Email automation
Personalization and segmentation
A/B split testing
Deliver by time zone
Auto resend
RSS campaigns
Tracking and analytics including campaign reports, surveys, click maps, and opens by location
✔️ Pros and Cons
😊 Free plan includes automation features
😊 Easy to use
😊 Landing page editor
😩 No CRM features
😩 Limited reporting
😩 No advanced automations
💰 Pricing
Free up to 1,000 subscribers and up to 12,000 emails per month
Paid plans start at $10/month for unlimited emails per month
Pricing is based on the number of subscribers
Sites Pro Add-on: $10/month to create as many web pages and landing pages as you want
MailerPro Add-on: $100/month for priority support
Dedicated IP Add-on: $50/month and recommended if you’re sending more than 50,000 emails/week
- Omnisend
Omnisend’s bulk email marketing services are perfect for eCommerce business owners and others. It includes preset automations, integrates with your shop to give you better customer targeting and key insights into shopping behavior, and offers multiple marketing channels (email, SSM, and MMS) so you can reach your customers wherever they are. Omnisend offers up a template library, automations, product analytics, and funnels with easy-to-use drag-and-drop control.
💡 Features
Library of templates
Customize emails to fit your brand — add products, dynamic discount codes, and save them as presets
Drag-and-drop editor
Dynamic discount codes
Automations Library has pre-built workflows
Drag-and-drop workflow editing
AI-driven customer analytics, segmentation, and insights
Customizable, TCPA, and GDPR compliant forms and automated messages
Aggregate sales and performance metrics as well as detailed campaign and automation reports
Omnichannel customer experience with email, SMS, and more channels in one platform
Migration tools
Multi-store accounts
Tons of integrations
✔️ Pros and Cons
😊 Product picker lets you add products to your emails easily
😊 Templates look great
😊 Great customer service
😊 Easy to track performance of newsletters and automations
😩 Can’t integrate multiple shops
😩 Monthly fees vary
😩 Email designers might find the templated system frustrating
💰 Pricing
Free plan for up to 15,000 emails/month
Standard: $16/month or $156/year
Pro: $99/month or $960/year
Enterprise: By quote
SMS: $0.015 each
MMS: $0.045 each
- Mailjet
Mailjet is a bulk email marketing service that supports real-time collaboration between team members. You can use the drag-and-drop editor to create great mail layouts, add image and text blocks, and even buttons for social media sharing. Mailjet also has subscription forms to help you grow your email list as well as an SMTP server and quite extensive documentation.
💡 Features
Intuitive drag-and-drop editor
Responsive email newsletter templates
Real-time team collaboration
Inbox Preview tool, so you can see exactly how your email will display
Native WordPress plugin
A/B testing tool
Marketing automation tools
Advanced statistics
Integrate Mailgun to schedule, send, and track emails using SMTP server or RESTful API
Subscription forms
Contact management to organize and segment subscribers
✔️ Pros and Cons
😊 Great deliverability reputation
😊 Easy to configure website to send emails from there
😊 Useful dashboard and reporting
😩 Customer service doesn’t exactly “wow” users
😩 System sometimes lags
😩 Lack of re-engagement campaign functionality
💰 Pricing
Free plan for 200 emails/day (6,000/month)
Essential: $15/month or $162/year
Premium: $25/month or $270/year
Custom: By quote
- Mailchimp
Mailchimp is one of the more popular bulk email marketing services on our list. It offers inbuilt marketing tools, a bulk email verifier, and custom domains for increasing sales. You’ll also be able to use Mailchimp to create and share social ads, emails, landing pages, and even postcards (yep, actual postcards). Mailchimp has behavioral targeting and predicted demographics features to help you reach the right people at the right time as well as a subject line helper, real-time marketing automation, and A/B testing.
💡 Features
Build a website with a custom domain
Signup forms, landing pages, social posts and ads, and a lookalike audience finder
Customer dashboards
Segmentation tools
Integrates with the tools you probably already use
Pre-built segments, tags, behavioral targeting, and predicted demographics
Award-winning support
✔️ Pros and Cons
😊 Thorough reporting tools
😊 Simple and easy-to-use email editor
😊 Includes an online store builder (US and UK users)
😩 Plans can get expensive, fast
💰 Pricing
Free plan for up to 2,000 subscribers
Essentials: $9.99/month
Standard: $14.99/month
Premium: $299/month
Plans vary depending on the number of subscribers
Choose From the Best Free Bulk Email Marketing Services
Each of the free bulk email marketing services on our list will meet your needs. The tool you choose will depend on various factors like your budget, the features you need, and who is going to be using the tool in your business (developers will gravitate towards a different tool than bloggers, for example). As long as the bulk email marketing service you choose is reliable and has good deliverability, you’ll see improvements in your email marketing strategy and be able to meet your marketing goals.
Conclusion
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