It’s simple. If you want to rank on Google, you need to produce content that is engaging and useful for your readers. That’s the bottom line.
Content marketing can be a huge challenge, not just because of the time investment it takes, but because sometimes it is hard to tell whether or not you’re on the right track. When you have been working on a project that means a lot to you, it can be hard to criticize your own work and see when something isn’t connecting with readers. That’s why we created our content writing service: so that anyone who has a website or blog can get great content without breaking their own back while they make it happen.
You don’t need another tool that will help you figure out if there are any grammar mistakes in your writing; we all know how to use spellcheck. What you need is an honest opinion from someone who doesn’t care about your feelings, but does care about writing great content for people who visit the site.
Da Pa Checker Small Seo Tools
How would you know whether a website is worth getting a link from or just a waste of time for your SEO efforts?
I am sure you simply don’t want to waste your time on websites which are of low-quality.
Getting one link from the high-quality website is much better than getting 100s of the low-quality link.
You also want to track your website progress for your SEO efforts. One also wants to know is your site authority is improving or not.
At times you also need to know the competitiveness of your website regarding rankings on search engine results page.
Well, there is a website metric which is used to determine the domain level and ranking of a website on search engines. This metric is being used by search engines to ascertain the ranking of websites on search engine result page.
It is known as Domain Authority.
In this post, I would be discussing the 5 Best Free Domain Authority Checker Tools that will help you to know the domain authority of a website.
Domain Authority is quite a popular term these days.
However, if you still are not aware of this highly important term, here is the simple definition that explains what domain authority is.
Table of Contents
What is Domain Authority?
Domain Authority is a Web Metric which has been developed by Moz. It’s a search engine ranking score that has been developed by Moz.
It is a score or grade (ranging from 1-100) that estimates or determines the possibility of a website for ranking on Google and other Search Engines.
What is Domain Authority
Higher the score, greater is the ability of a website to rank better on SERPs (Search Engine Result Pages).
With Domain Authority, you can come to know how well your website will rank on SERPs.
So, a website with high Domain Authority can rank well on Search Engines.
Domain Authority is used to compare one site to another. It can also be used to track the “strength” of your website over time.
In fact, multiple factors are evaluated for calculating the Domain Authority of a website.
Domain Authority is calculated by combining all other link metrics such as the number of total links, linking root domains, MozTrust, MozRank, etc. As much as 40 signals are used in this calculation. It is scored on a 100 point, logarithmic scale.
The domain authority score can be used for comparing websites. It can track the “ranking strength” of a website over time.
So, it means that your website’s Domain Authority score is not fixed. Rather it will often fluctuate.
So, it is advised that you should use Domain Authority as a competitive metric against other websites rather than using Domain Authority as a historic measure of your internal SEO efforts.
Domain Authority helps to answer the question, “How strong are the page’s links to rank for queries in Google?”
Having said this, it is difficult to influence the Domain Authority directly. So, it is difficult to grow your Domain Authority score from 70 to 80. However, by improving your overall SEO, it is possible to influence this metric.
Particularly, you should focus on the link profile of your website and make efforts on getting links from other well-linked and high ranked pages.
There are several tools for viewing the Domain Authority of a website. For instance, you can use MozBar (a free Chrome Extension). It can be measured using the backlink analysis tool, Link Explorer. In fact, there are dozens of SEO Tools across the web to measure Domain Authority.
Here, we have listed 5 Best Free Domain Authority Checker Tools to help you figure out the domain authority of your website.
The Technical Definition of Domain Authority
Domain Authority is based on the data from the Link Explorer web index. It uses dozens of factors in its calculations.
For example, Domain Authority calculation employs a machine learning model based on the “best fit” algorithm that correlates the link data with thousands of actual search results. They are used as standards to scale against.
What is meant by Good Domain Authority?
Sites with very large numbers of high-quality external links (such as Wikipedia or Google) stand at the top in the Domain Authority scale.
However, websites with fewer inbound links have a much lower Domain Authority (DA) score.
The brand-new websites have a Domain Authority score of one.
In fact, the Domain Authority of a website is indicative of its ranking ability.
That said, it should be kept in mind that getting a very high DA score shouldn’t be your only goal.
It means that you should look at the DA scores of the sites that you directly compete within the SERPs and go for having a higher DA score than your competitors.
So, Domain Authority should be viewed as a comparative metric and not as an absolute concrete score.
It is used to know which sites have more powerful link profile than others. Essentially there is not a “good” or “bad” Domain Authority score.
What is Page Authority?
Page Authority is a score that is also developed by Moz.
It predicts how well a specific page will get ranked on SERPs (Search Engine Result Pages). It is measured by a score ranging from one to 100.
Page Authority
So, a high Page Authority means a greater ability to rank. Page Authority is based on data compiled from web index. It takes into account dozens of factors.
For example, Page Authority uses a machine learning model for identifying the algorithm correlating with rankings across the thousands of SERPs to produce score using that specific calculation.
Page Authority scores on the 100-point logarithmic scale.
It means that it is easier to grow your score from 20 to 30 than to grow it from 70 to 80.
Moreover, the Page Authority algorithms are frequently updated, so you can find your PA score to fluctuate from time to time.
However, like Domain Authority, Page Authority is also best used as a comparative metric. It should not be taken as an absolute, concrete score. Rather it is used to determine which pages have more powerful link profiles than others.
So, Page Authority is a comparative tool.
What is Moz Rank?
Moz Rank is representative of a web link popularity score. It shows the importance of any given web page or website on the internet.
So, Moz Rank shows the popularity score for any website. It is measured on a scale of 0 to 10.
The websites which have zero (0) Moz Rank is least popular whereas websites with 10 Moz Rank is the most popular.
It’s calculated keeping into account backlinks to the page as well as linking websites quality.
So, good websites having many backlinks tend to get a high value of Moz Rank. The higher is the quality of incoming links; the higher is the Moz Rank.
It determines the popularity of a given page on the internet. It reflects the importance of a web page on the Internet viz a viz others.
High-quality links get to boost the Moz Rank of a web page.
What is the Average Domain Authority?
Domain Authority is a metric that has been created by Moz which is a leading SEO tools provider. It determines the ability of a website to rank in search engines.
It is measured on a scale of 1 to 100. Domain Authority is extremely useful for SEO.
They can judge the value of a link from a site based on its Domain Authority.
In fact, more than 40 signals are used to calculate Domain Authority.
Domain Authority signals the likelihood of a website to rank in search engines. It helps you to see how your organic ranking efforts are pitched against your competitors.
Below we have compiled the industry averages for domain authority. So, you can find out whether you are beating the average or falling behind the competition.
Average Domain Authority (Moz) by Industry
Software & Applications = 67.52
Business Services = 67.04
Media & Publishing = 86.23
Higher Education = 78.67
Sports & Entertainment = 75.55
Construction Products = 63.18
Real Estate = 61.52
Accommodation & Food Services = 71.27
Healthcare = 67.51
Wellness = 58.35
Finance & Insurance = 60.09
Retail = 64.62
Consumer Goods = 64.07
How can you Improve Domain Authority?
Improving domain authority holds much importance for you.
By improving domain authority, you have the chances of improving your search engine rankings.
So, Domain Authority can be taken as a measure of the competitiveness of a website in a Google search.
If a website has high domain authority, it becomes difficult to outrank it on SERPs.
When doing link building for your blog, you should make efforts to gain links from websites that have good domain authority.
In fact, as a blogger two things are most important for you:
Increase the domain authority of a blog
Get links and mentions from other blogs or websites with high domain authority
Here, we list out some of the most important ranking factors that have maximum impact on your DA.
Days to the expiry of the domain name
It’s the easiest thing to do to affect your domain ranking.
In fact, “days to expiry” is a deciding factor in the establishment of a good website. It signals to the search engines that these long-lasting websites are trustworthy.
So, it is in your interest to extend your domain for the next 3 to 4 years. It will only cost you a few dollars more, but it will prove helpful to you in the long run.
Get more Backlinks to your Site
It is one factor that affects your DA score the most.
So, you should try and earn as many backlinks as you can. However, make sure that the links are from quality sites.
Don’t go for buying backlinks. You can attract a penalty from Google.
Neither should you get links from low-quality sites. It will cause more harm than good. Rather, you should try to get quality links from diverse sources.
It includes getting links from various geo-locations, and various domain extensions which are not interconnected.
You should make sure that the links are relevant and high-quality.
Internal Link Structure
The good thing about this factor is that you can control it easily.
For example, let’s take Wikipedia. They have built a powerful internal linking structure.
You should also build a powerful linking structure within your website. Your every post should be linked to 2-3 other posts on your blog.
When you publish a new post, go back and link from your older posts. It will help you to gain link juice from old posts to the new one.
Remove Bad Links
You should watch out for any bad links pointing to your site.
You can even use a service for monitoring backlinks and get email notifications. Whenever you find out bad links pointing to your site, get it removed immediately.
You can use the Google Disavow tool for ignoring those links.
On-Site SEO
You should make sure that your website is search engine optimized.
Here are a few tips to focus on with On-Site SEO:
You should Noindex archive pages
Have a sitemap file and submit it to all the major search engines
Have a Meta Title and Meta Description of Homepage
Come up with a proper heading hierarchy in your blog post
Have a Fast Loading Website
In fact, Google has made page load time as an official ranking factor. So, you should give great attention to the load time of your website. If your site is not loading within three seconds, you should do speed optimization of your site.
Social Media Marketing
Lastly, ensure that your brand and blogs have a presence on all major social media platforms. It helps to boost rankings and improves rankings.
Domain Authority is one of the most trusted techniques of measuring the rank and authority of a web page on the Internet.
You can use domain authority checker and measure the domain authority score of your website.
You should aim for a high DA score.
Now, we present you the list of 5 Best Free Domain Authority Checkers.
Let’s take a look at the best domain authority checker tools.
5 Best Domain Authority Checker Tools
- Moz Link Explorer
Open Site Explorer has now been named as Moz Link Explorer. It’s a powerful free tool developed by MOZ. In fact, Link Explorer is the best free tool to check domain authority.
If you are looking for a powerful and versatile SEO Tool, then Link Explorer (Open Site Explorer) is one of those SEO Tools that you should surely use.
It allows you to check the Domain Authority of your website with ease.
With Link Explorer, you get detailed information about your website’s link profile. It provides information about inbound links to your page, sub-domain, or root domain.
Guest users get only three reports per day. However, if you want to see unlimited reports, then you should sign up for a free Moz account.
Access to Moz account will give you unlimited reports together with other amazing metrics. A 30-day free trial is available, but if you are willing to continue using Link Explorer, then you need to pay for accessing the Moz Pro Account.
Overall, Link Explorer is a great tool for checking your website’s Domain Authority, Page Authority, Inbound links, and link metrics.
Moz Link Explorer Domain Authority Checker
- Website Authority Checker
If you are looking for an excellent free tool with which you can easily check the Domain Authority as well as the Page Authority of your website, then Website Authority Checker by SEO Review Tools is one of those SEO Tools that you should surely use. The best part is that it is very easy to use and completely free.
Moreover, Website Authority Checker can be used without any limitations. It allows you to check Domain Authority, Page Authority, and Social Shares altogether. Using the tool, you can come to know your website age, URL age, as well as backlinks your domain and page. It employs Mozscape API for generating the results. You can even export the results in CSV format.
Website Authority Checker – Domain Authority Checker Tools
- Domain-Authority Checker
Domain Authority Checker by Website SEO Checker is one of the fastest and most accurate tools for checking domain authority of a website. It is a free and easy to use tool for checking domain authority.
You just need to enter the list of URLs and click go to fetch all the information relating to the domain authority of a website.
You need not ignore DA of your website as it is an important parameter for measuring website quality. If you want to know the strength of your website, then Domain Authority Checker is one of the best SEO Tools that you can use for getting DA information.
The tool lets you check the age of the domain. You come to know the number of external backlinks pointing to your website. It also provides information about the number of links that are Dofollow and Nofollow as well as the quality and authority of these backlinks.
It even provides information about types of referral domains and reference number of domain links. Moz Spam Score is taken into consideration.
Domain Authority Checker – Domain Authority Checker Tools
- Domain-Authority Checker by Small SEO Tools
If you are looking for a powerful tool that allows you to check domain authority of a website quickly then Domain Authority Checker by Small SEO Tools is one of those tools that you can use with ease. It comes as a free and powerful tool that allows you to check domain authority of up to 10 domains at a time.
To put it simply, Domain Authority Checker does exactly what it says. It automatically generates a report that shows the strength of your websites on search engines. It is simple and totally free. The results are portrayed in a simple manner. It lists out the Domain Authority as well as Page Authority details. So, it is a good tool for checking your DA and PA.
Small SEO Tools – Domain Authority Checker Tools
- Bulk DA Checker
If you are looking for a hassle free and easy DA Checker Tool, then the Bulk DA Checker will surely go to fulfill your expectations. It’s a powerful and free DA Checker tool that allows you to check domain authority of as much as 25 domains together in a single go.
So, if you want to check domain authority of more than one website, then this bulk domain authority checker tool will help you to save a lot of time. It is simple to use and requires no user sign up. You just require entering the URLs (one URL per line) and clicking on the “Find DA” button. It also allows you to download the CSV file for your records.
Bulk DA Checker – Domain Authority Checker Tools
We have listed best free domain authority checker tools. Domain Authority is one such website metric that helps your website to rank well on Search Engines. You can increase your DA by improving the overall SEO of your site. If you liked the post, then don’t forget to share it with your friends on Twitter and Facebook. We welcome your comments and suggestions.
best seo free tools
When creating content online, it’s important to have a search engine optimization (SEO) strategy alongside your content strategy. Doing so will ensure your posts are as optimized as possible. SEO tools can help you identify ways to improve the discoverability of your site.
SEO can seem daunting to novices, but there are several free SEO tools are are just as powerful as their paid counterparts.
Here’s a breakdown of 10 of the best free SEO tools and software.
Best free on-page optimization tools
Rank Math Plugin
Rank Math is a WordPress plugin that helps you optimize your website content. It lets you add meta titles, descriptions and structure your data more easily. Simply download and install this plugin to your WordPress website to begin using it.
Benefits
Rank Math gives your content an SEO score for each page. When you indicate what keyword you’re targeting, this plugin suggests ways to increase your ranking for that keyword. You can also identify and fix dead links on your site and redirect URLs to new pages.
Screenshot of the Rank Math WordPress plugin
Yoast SEO Plugin
The Yoast SEO plugin makes it easy to optimize your WordPress site and identify gaps in your content. If your site runs on WordPress, install and activate the Yoast plugin to begin.
Benefits
The Yoast plugin allows you to improve and modify your content in three ways: SEO, readability and social. With Yoast, you can set meta descriptions, titles, canonical URL, and label index/no-index pages and other backend settings on your site. This plugin will assign every post a readability score by measuring sentence and paragraph length and other criteria. And Yoast also has excellent features to help you improve the shareability of your posts on social media.
Screenshot of Yoast SEO WordPress plugin
Best free keyword research tools
Google Trends
As the name suggests, Google Trends helps you track the popularity of topics and trends in your industry over time. Use this tool to identify current trends and use that information to craft a timely and relevant content marketing strategy.
Benefits
Google Trends gives you a clear picture of how specific trends change over time and how people’s searching patterns around it change. To use Google Trends, start by typing in a keyword. You’ll see the interest in that topic over time, which regions show the most interest, and other keywords people are searching for related to that query. This tool works best when combined with other keywords to show comparisons of trends over time.
Screenshot of Google Trends dashboard for they keywork “football” and its trend ranking over time and by U.S. region
Ahrefs Keyword Generator
Ahrefs’ Keyword Generator is a lite version of Ahrefs full tool and will show you the top 100 related keyword ideas when searching a keyword or phrase. To use this free tool, enter up to 100 keywords or phrases in the search bar. You’ll see a list of the top 100 keywords related to your search as well as their search volume from when the data for that keyword was last updated, and keyword difficulties for the first 10 keywords on the list.
Benefits
This tool gives users a taste of what Ahrefs’ full tool can do and is perfect for people who want to explore some industry keywords. In addition to the keywords, you can also see the top 50 questions related to that keyword.
Screenshot of Ahrefs Keyword Generator and results for the keyword “social media”
Ubersuggest
Ubersuggest is a free SEO tool that helps users generate new keywords and content ideas. This tool will give you a high-level overview of the keyword you’re searching for. It’s a great tool to use when looking for new ways to fill your social media or content calendar because the tool also shows you related long-tail keywords and suggests content ideas based on the keyword.
Benefits
When you do your keyword search, you’ll see the monthly keyword search volume, how competitive it is to rank for, and the average cost per click. The tool will also provide you the average number of backlinks that a site should have to rank for that keyword.
Screenshot of Ubersuggest keyword tool for the keyword “yoga”
Best free SEO tools for analytics
Google Search Console
Google Search Console (GSC), previously known as Google Webmasters, helps you understand how Google crawls and indexes your site. To use the Google Search Console, create an account and add your website as a property within the account. Once you’ve added your domain, verify you’re the site owner before you can access all of its features.
Benefits
There are several features to highlight about Google Search Console, one of which is that it can help you diagnose technical errors on your website. It can also help you understand what keywords or content are ranking for your site.
Screenshot of Google Console dashboard
Bing Webmaster Tools
An often overlooked tool, Bing Webmaster also has a full suite of analytics to help you analyze your website and search analytics. Create your free Bing Webmaster Tools account, add your website and verify your ownership of the site. Then create or upload your sitemaps. Once complete, you’re able to start optimizing your site and its content using Bing Webmaster Tools’ features and suggestions.
Benefits
Bing Webmaster Tools can provide useful keyword research, reporting, and can crawl your website to identify issues. It’s a good way to get a virtual second opinion on your site or find any new information that Google Search Console didn’t reveal.
Screenshot of Bing Webmaster Tools dashboard
Google Analytics
To know if your SEO efforts are working, you need to analyze your site’s findability to see where your traffic is coming from. You may notice a spike in traffic after making post optimizations, but that traffic could be coming from another source like social media. Google Analytics provides you with in-depth details about your website visitors, as well as real-time activity.
With an existing Google account, sign into Google Analytics and connect with your website. To get the most helpful SEO information, pair it with your Google Console account. When you link the two tools, you’ll be able to see the keywords people are using to find your site, identify your click-through-rates on those keywords and more.
Benefits
Google Analytics lets you see how people interact with your website. Using Google Analytics, you’ll be able to see how many people are visiting your site, where your traffic is coming from, how long people are spending on the page and so much more.
Screenshot of Google Analytics
Best free tools for link building
Ahrefs Backlink Checker
Like their Keyword Research tool, Ahrefs Backlink Checker is a free version of their full tool that shows you the top 100 backlinks to any website you search. To use this tool, enter a URL into their search bar and you’ll see the site’s domain rating, the number of backlinks, and the number of referring domains.
Benefits
This free tool is great for some light backlink checking as well as analyzing your competitors. Even though you’re limited to viewing 100 links, it’s still a great place to start. You’ll see the total number of backlinks, links from referring domains, the site’s Domain Rating, and its URL rating.
Screenshot of Ahrefs Backlink Checker homepage
SEM Rush
Similar to the other tools mentioned above, SEM Rush has a free version of their robust tool. Not just for link building, SEM Rush can provide help with keyword research, on-page SEO audits, content optimizations, rank tracking and much more. Create a free account and access these features.
Benefits
The SEM Rush’s Backlink Analysis and Link Building Tool provides you an in-depth look at your backlink profile. The free version limits you to 100 domains in the Link Building Tool but you’ll be able to identify your referring domains and backlinks overtime, including gains and losses, and your backlink authority score. The tool helps you identify areas to improve your link building efforts or where you can gain more visibility online.
Screenshot of SEM Rush’s backlink analytics tool
Final thoughts on free SEO tools
While SEO is a crucial part of the content process, it works best when combined with other marketing strategies like content and social media marketing. You’ll get the most out of your optimizations when using both SEO and social monitoring software together. And these free SEO tools help you build a foundation to these strategies.
Throw in some social media keyword search tools and you’ll be able to cast an even broader net to learn more about what your audience wants. For more on how to marry your social media and SEO strategies, check our post on how SEO can inform social media marketing and vice versa.
Conclusion
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