Email Marketing Software For Affiliate Marketers

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Whether you’re looking for help building your affiliate marketing business, ways to optimize your current operations, or just the latest news on what’s going on in the industry, we hope you’ll be able to find it here. Thanks for stopping by—we hope you find something useful!

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10 Best Email Marketing Affiliate Programs

Email Marketing Software For Affiliate Marketers

Affiliate programs are the online equivalent of saying… if you scratch my back — I’ll scratch yours.

You promote a product and the company you promoted it for pays you a commission. They get a customer and you get paid. Everybody wins.

It’s this kind of back-scratching that’s been popular — really popular — for several years now.

81% of advertisers and 84% of publishers now use affiliate marketing to promote products and drive sales, with 35% of affiliate marketers now making at least $20k annually from their affiliate marketing efforts.

With that level of popularity, it’s no surprise how much money affiliate marketing is now worth. Statista estimated that in the US alone, affiliate marketing spending would reach $8.2 billion by 2022 — triple what it was a decade ago.

Chart showing the affiliate marketing spending in the US forecast.
For the purpose of this guide, we’ll be focusing on affiliate marketing programs for the email marketing industry. So if you’re looking to partner with email marketing companies to promote their products and earn affiliate income, we’ll show you the best programs to sign up with.

Without further ado — here are the 10 best email marketing affiliate marketing programs to pick from!


  1. GetResponse

GetResponse’s affiliate program is a perfect way for bloggers, ecommerce vendors, and small businesses to create a side revenue stream by recommending one of the email marketing industry’s fastest-growing solutions.

GetResponse’s program offers you:

33% recurring commission or $100 on paid accounts
Unlimited affiliate commissions on all sign-ups
120-day cookie to track referred visitors. If they convert within four months — you get the commission
To start, you can choose between two affiliate programs.

GetResponse Email Marketing Affiliate Program Commission Levels – One-off $100 Bounty Program and 33% Recurring Program.
The “bounty” program is a way to get paid quickly (you’ll get $100 for every customer who signs up for a paid account). In contrast, the “recurring” program pays you 33% of every sale you refer to them — perfect for a long-term revenue stream and the only affiliate program to do so!

Once you sign up, we’ll give you a personalized affiliate link to add to copy or images you use to promote GetResponse to ensure we can trace each referred visitor back to you.

If someone clicks on your referral link, GetResponse uses a cookie to track clicks so that every referral is linked back to your account ID, which makes it easier for you to keep an eye on which links are working best and how many referrals you have sent.

Once you join as an affiliate, you’ll get access to a range of free promotional materials like videos, banners, and sales copy to make it easier to convince visitors to check GetResponse out.

Marketing assets example from the GetResponse Affiliate Marketing Program.
Example of the marketing assets you’ll find in the GetResponse Affiliate dashboard.
The best part about GetResponse’s affiliate program is that the platform itself offers an all-in-one solution that’s both robust and affordable. Because of that, promoting GetResponse to your audience is super easy and can provide you a nice passive income stream.

And you can track your statistics so you know how much you’ve earned and how many customers you’ve referred in the affiliate dashboard.

View of the GetResponse affiliate panel with information about the earnings.
View of the GetResponse affiliate panel with information about the earnings.
View of the GetResponse affiliate panel with information about the referrals.
View of the GetResponse affiliate panel with information about the referrals.

  1. ActiveCampaign
    ActiveCampaign’s affiliate program.
    ActiveCampaign’s email affiliate marketing program works on monthly recurring revenue numbers and a tiered commission structure.

Active Campaign’s program offers you:

Up to 30% recurring commission rate
90-day cookie tracking
Automatic commission payouts every month via PayPal
If you sign up, your commission falls within a tiered structure:

Silver-tier: Refer $100 of new business in 90 days and get a 20% commission
Gold tier: Refer $100 of new business in 90 days or have $500 of active accounts and get a 25% commission
Platinum tier: Refer $500 worth of new business in 90 days or have $2,000 of active accounts and earn 30% commission
Most of the other affiliate programs on this list have a 30% commission structure in place as their floor, whereas that’s the highest level you can get with ActiveCampaign. So you have to work a lot harder to reach 30% commission than the others on our list.

However, you’ll still receive payouts for any active accounts you refer. But be mindful that if your tier status drops (i.e. an active account you’ve referred cancels their plan), your commission could suffer if it drops below the threshold required.

Active Campaign also pays out commissions after 60 days, and you won’t get paid for any referrals who cancel their account or are given a refund.

  1. ConvertKit
    ConvertKit Email Marketing Affiliate Program.
    ConvertKit allows anyone to join its email affiliate marketing program — even if you’re not a customer.

To join, the company asks you to bring two things to the table: an understanding of ConvertKit’s power, and an audience that needs an email marketing tool to help with their online marketing.

ConvertKit’s program offers you:

30% recurring commission
Webinars to help you convert visitors
An analytics dashboard to track progress
Like other platforms, ConvertKit uses custom links in its affiliate program to track referrals and conversions. If a visitor clicks your referral link, the cookie will track them for up to 60 days (less than most programs) and reward you with the commission if they become a customer.

The commission is also recurring for as long as the customer keeps their ConvertKit account active. The site also has a Commission Calculator, so you can get an idea of the real numbers you could be earning!

Commision calculator from ConvertKit.

  1. Best email marketing services in 2022
  2. 5 best ClickFunnel alternatives of 2022
  3. ConvertKit vs. GetResponse comparison
  4. 10 best marketing agency partner programs
  5. Sendinblue

Sendinblue’s affiliate marketing program is generous because it rewards every referred customer you send them — even if they sign up for their free account.

Sendinblue’s program offers you:

5€ free trials ($6) / 100€ paid accounts ($120)
90-day cookie tracking
Agency program for recurring commissions
Every time a visitor follows your affiliate marketing link to Sendinblue’s site and signs up to one of their tools, you will get 5€ for a free account, and 100€ for a paid account.

Like many other tools on our list, Sendinblue tracks every click from your links and images to ensure you get rewarded if the customer converts. Sendinblue uses Tapfiliate to track clicks for accuracy and lets you monitor any commissions in real-time.

You can also apply for Sendinblue’s agency program, where you can earn recurring commissions for new customers and their spend. So if a customer you have referred to Sendinblue upgrades their subscription, your commission gets a boost.

Also, commission payments are processed every month via PayPal or bank transfer.

  1. ClickFunnels
    ClickFunnels affiliate program details.
    ClickFunnels’ affiliates program pays affiliates up to 40% in recurring monthly commission — but there’s a catch.

To qualify for the 40%, you need to prove that you’ve referred at least 40 active ClickFunnels’ members through your affiliate ID, that those you’ve referred are paying members, and that they’ve been customers for at least 30 days.

Without the proof, you won’t qualify for the 40% monthly recurring commission rate.

However, ClickFunnels’ program still offers you:

20% recurring commission until $1000 in sales, then increasing to 30% recurring
Commission on subscriptions and other products like eBooks
One-off payments for course commissions
Because the affiliate program is set up on a recurring commission structure, as long as your referrals continue to be a ClickFunnels customer — you’ll get money in the bank!

Beware that, like the 40% commission bracket, you’ll also have to apply to earn the 30% commission by proving your referrals.

  1. Moosend
    Moosend affiliate program details.
    Moosend’s affiliate marketing program is similar to others on the list — it offers recurring revenue opportunities with an analytics dashboard that tracks every referral.

As long as your referrals continue to renew their Moosend subscriptions, the company will pay you a 30% commission fee. Or as they call it — a lifetime commission!

Moosend’s program offers you:

Unique affiliate link
90-day tracking cookie
First touch attribution model
Let’s talk a little more about that last point — the first touch attribution model.

This means that if your referral link is the one that directs subscribers to Moosend’s website for the first time, you get the commission if they eventually become a customer — even if they clicked on another referral link afterward.

Your commissions will also grow if a referred customer upgrades their plan, and there’s a handy calculator you can use to see how much revenue you could earn from referrals on Moosend’s website:

Affiliate program commision calculator.

  1. Constant Contact
    Constant Contact email marketing affiliate program page.
    Constant Contact’s affiliate marketing program pays a commission for referrals even if they only sign up for a free product.

If a referral converts on a free trial, you’ll earn $5. And if they turn into a paying Constant Contact customer, you’ll get paid an additional commission of $105.

Constant Contact’s program offers you:

No cap on commission payouts
$5 for all free trials/$105 paid accounts
120-day tracking cookie
Like GetResponse, Constant Contact also makes it easier to market their product to possible customers by providing you with assets to use on your website.

These ads, banners, and copy allow you to channel Constant Contact’s message on your page and match them to your own designs.

You can also track how many visitors are converting and how much you’re earning in commission using a dedicated affiliate tracking dashboard.

Read more:

  1. GetResponse vs. AWeber – which one has a better deal?
  2. Sendinblue vs. GetResponse – full review
  3. MailerLite vs. GetResponse comparison
  4. Mailigen
    Partner program page from Mailigen.
    Mailigen’s affiliate marketing program ticks most of the boxes of a good program: recurring commission, tracking cookies, and promotional assets.

The program calls its affiliates “partners” and offers increased one-off commissions for those that qualify as VIPs.

However, Mailigen’s commission payouts are a little restrictive. They won’t pay out until you’ve earned a minimum of $100 in commissions, but their website says you can arrange an alternative if you need to.

Mailigen’s program still offers you:

30% recurring commission
120-day cookie
A mix of cookies and IP addresses to track referrals
If you refer a visitor to Mailigen and they sign up, you’ll be paid a commission on most services they choose, from monthly plans to email credits. But be mindful that if the customer adds on products like SMS or email templates, you won’t be paid any commission.

  1. MailerLite
    MailerLite’s affiliate email marketing program page.
    MailerLite’s affiliate program allows you to cash out commissions you have made once you hit $50.

Unlike other programs on the list with a set payout date, once you earn $50 commission with MailerLite, you just request payment, and it’ll land in your PayPal account.

MailerLite’s program offers you:

30% recurring commission
Unique affiliate tracking link
Affiliate dashboard to track conversions and commission
Like other tools on the list, you can add your unique MailerLite referral link to your website and social media pages to encourage your visitors to check out the product and sign up.

Every new visitor and conversion is tracked by MailerLite and added in real-time to your affiliate dashboard, making it super easy to track the success of your referral efforts.

However, MailerLite’s affiliate program does have some restrictions. The program doesn’t allow you to use online advertising services like Bing or Google AdWords to promote your affiliate link, and a commission is only given if a referral signs up for a paid product.

  1. AWeber
    Affiliate program page from AWeber.
    Last but not least, AWeber’s affiliate marketing program helps increase your chances of earning commission using how-to videos and newsletters.

If you sign up, you’ll get access to useful explainer videos that show you how to make the most out of the program as well as regular newsletters giving you tips on how to succeed as an AWeber affiliate.

AWeber’s program offers you:

Recurring 30% referral payments
Email notifications each time a referral converts
Monthly payments for commission earnings
Like the other affiliate programs on our list, AWeber will give you an affiliate ID, so each referral you make is tracked and billed to your account.

You will also have access to a library of articles and assets you can use to promote AWeber, not just through banner ads, but also content you can add straight to your website.

And every time a referral from your site buys an AWeber product — you’ll get an instant email alert with the good news!

Wrapping up
Email affiliate marketing is a great way to create a passive income stream while promoting products you love.

The trick to choosing the best email marketing affiliate program for you is knowing which program makes it easy for you to promote their products and which commission structures work for you.

As you saw in this post, GetResponse gives you the best of both worlds:

You can pick one-off commissions ($100) or recurring revenue (33%) with unlimited commissions on all sign-ups
You also get to promote an all-in-one solution that’s both robust and affordable, which will be highly appreciated by your audience
And finally, you get access to professionally designed marketing assets & detailed reports, which will streamline your day-to-day activities and let you focus on your business’ growth.
Now, the choice is yours — which email marketing affiliate program is right for you?

If you’ve made up your mind and would like to join the GetResponse affiliate program, then go ahead and hit button below.

best email marketing software for affiliate marketing

Email marketing is one of the most powerful ways to promote affiliate products. By capturing leads and effectively nurturing them with email campaigns, you can profit from your email list indefinitely.

However, deciding which email marketing tool you should use as an affiliate shouldn’t be taken lightly. After all, there are some tools that make growing your affiliate marketing business a breeze and others that you should avoid at all costs.

This post discusses the 6 best email marketing software for affiliate marketing.

But first, what makes an email marketing software good for affiliate marketing in the first place?

What to Look For in an Email Marketing Software for Affiliate Marketing
There are two key criteria to look for in email marketing solutions: the software’s stance on affiliate marketing and the autoresponder feature.

The Solutions Stance on Affiliate Marketing
A select few email marketing services actually allow email marketing. Many are STRICTLY against affiliate marketing and will shut your account down if they detect that you are using the email marketing service to promote affiliate products. In this worst-case scenario, you would lose all of your subscribers’ data (not to mention the relationships you have created with your subscribers over time).

That being said, an email marketing solution’s stance on email marketing is by far the most important thing to consider. After all, what good is an email marketing service if it prohibits email marketing?

The best email sending solutions for affiliates are ones that explicitly state that they allow affiliate marketing.

The Autoresponder Feature
It’s extremely common for affiliates to make money in the following ways:

Using paid ads to capture leads and then promote affiliate offers through email
Using forms on a website to capture leads and then promote affiliate offers through email
For affiliate marketers that employ these strategies, being able to effectively automatically follow up with leads through email immediately after capturing them is critical. That being said, the autoresponder is arguably the most important feature you should consider in an email marketing solution.

A reputable autoresponder at the very least should have segmentation options, multiple trigger options, and subscription forms for collection emails.

Additionally, it can be very helpful to see how much email marketing plans cost with automation included. Some services charge drastically more for automation than others.

To get a feel for the automation features, it can also be helpful to sign up for a free trial of a few services to see which one you prefer the most.

Best Email Marketing Tools for Affiliate Marketing
The following software has been selected that are both affiliate marketing-friendly, and have powerful autoresponders.

Email marketing tool Free version? Starting price Pros Cons
GetResponse ✅ $15.00 Excellent solution for businesses of all sizes and has many unique features (such as a webinar builder).
Software that GetResponse integrates with is limited. Third-part solutions like Zapier are needed for many integrations.
SendX ❌ $9.99 Simple pricing structure— just one affordable plan that includes all features and unlimited emails
Isn’t capable of building out super-advanced automation
Aweber ✅ $19.99 One of the oldest, most trusted, and well-established email marketing solutions
Email editor and landing page builder are a bit clunky and can be cumbersome to work with
Sendlane ❌ $99.00 Excellent customer service and advanced reporting and analytics
Expensive starting prices for all plans relative to other solutions
Email Octopus ✅ $24.00 One of the most affordable email marketing solutions available
Features (for the most part) are basic compared to other solutions and there is a lack of segmentation capabilities
Convertkit ✅ $9.00 Great features for creatives that want to sell digital products and subscriptions
High price relative to how advanced the features are
GetResponse webiste home page

GetResponse is a powerful email marketing platform that aims to simplify and automate your email marketing. It comes with built-in lead generation forms as well automations to help you engage and nurture new subscribers. The platform is suitable for entrepreneurs, online marketers, and businesses of all sizes looking for a reliable email marketing tool.

GetResponse openly states that it allows signing up for affiliate programs and promoting offers to your audience. Not only that, but GetResponse integrates seamlessly with affiliate tracking software so that you can see how your email campaigns translate to more sales. You can promote your affiliate offers to your subscribers with its autoresponder feature and drip campaigns.

Speaking of autoresponders, GetResponse allows you to send automated sequences based on time or the behavior of visitors on your website. A few notable features include:

Drag-and-drop email builder
Set up delivery based on subscription time, with delays, or at exact hours
Various templates for autoresponder emails
List and calendar view of your email campaigns
Send autoresponder emails with relevant upsell offers based on past purchases
Powerful campaign and autoresponder analytics
SendX website home page

SendX touts itself as an affordable and intuitive email marketing software. This platform allows you to send unlimited campaigns, build your email list with forms, and automate advanced email marketing sequences to help you grow your business.

Among many industries listed on their website, SendX claims to be the email marketing software for affiliate marketers. This solution even offers a starter guide for affiliate marketing to help you earn more from your commissions. You can use popup and inline forms to grow your list as well as landing pages designed to help you capture more subscribers. You can also easily schedule campaigns that promote your affiliate marketing offers, track the performance of each campaign, and even create automated sequences around a specific affiliate promotion.

When it comes to the autoresponder, there are a few notable features to keep in mind:

Trigger emails based on user behavior
Use more than 500,000 stock photos to enhance your email and autoresponder campaigns
Resend campaigns to subscribers who didn’t open your campaign with a different subject line
Keep track of your campaign’s performance with detailed analytics and performance reports
AWeber website home page

AWeber is one of the oldest email marketing platforms that offers a lot of features as well as a generous free plan. This platform includes landing pages, signup forms, and web notifications as well as automated email sequences. With Aweber, you can easily segment your list based on the behavior of subscribers.

Some of the largest affiliate marketing platforms integrate perfectly with Aweber. This includes Clickbank and JVZoo. This allows you to promote your preferred affiliate marketing offers with every campaign you send with Aweber. You can take advantage of built-in email templates as well as powerful reports that let you track the performance of your campaigns.

A few notable features of the autoresponders include:

Send your blog posts as automated newsletters via RSS
Use drag and drop builder to design your email campaigns
Use tags and segments to organize your list
Pre-built campaign templates so you don’t have to start from scratch
In-house deliverability team to ensure your campaigns actually reach your subscribers’ inboxes
Try AWeber for free!

SendLane website home page

Sendlane is an email marketing platform geared towards online stores and online sellers. It’s a solution with both email marketing and SMS marketing features and it has a strong focus on improving your customer retention, driving sales, and automating customer experiences. This solution also integrates with a number of third-party platforms so that you can easily integrate the platform with your existing tech stack.

When it comes to affiliate marketing, Sendlane integrates with Clickbank and JVZoo, making it easy to promote a wide variety of affiliate products. You can set up automated emails to be sent to subscribers based on user behavior and engagement with past emails they have received. Additionally, you can also take advantage of their intelligent pop-ups for your website to drive more signups and increase your affiliate marketing earning potential.

When it comes to autoresponders, there are a few notable features to keep in mind:

Design autoresponders from scratch or use one of their premade templates
Drag and drop email builder to help you design conversion-optimized email campaigns
Excellent deliverability as Sendlane owns its entire email infrastructure
Optimize send times to ensure your autoresponders with affiliate links are getting delivered when your subscribers are most likely to engage with your emails
Segment your list and split test your autoresponder campaigns to optimize them for better conversions
EmailOctopus website home page

EmailOctopus is a simple, yet powerful tool to help you grow your email list, nurture your subscribers, and send targeted email campaigns that drive sales. The platform offers a drag and drop email builder, built-in list segmentation, sign up forms, and landing pages.

When it comes to affiliate marketing, EmailOctopus says the company doesn’t prohibit any industry from using their platform but some industries will be under more scrutiny than others. This includes affiliate marketing. In light of this, if you plan on using EmailOctopus for affiliate marketing, make sure you are creating these campaigns in a tasteful way… and not a spammy way that could get your account banned.

As far as autoresponders go, the key features include:

Intuitive email builder and the ability to use built-in templates or import HTML email templates to use with your campaigns
Simple drip campaigns to keep your audience engaged with your content
List segmentation so you can send more targeted campaigns
Detailed analytics for each campaign you send

ConvertKit is an email marketing platform built with content creators in mind. It offers landing pages and sign up forms as well as email marketing automation and even the ability to sell digital products like courses and paid newsletters.

When it comes to affiliate marketing, ConvertKit allows some types of affiliate marketing. Namely, you can promote affiliate products and include affiliate links in your campaigns as long as you have your own business and affiliate marketing is not your main and only source of income. The company also notes that the affiliate links and products must be properly labeled and disclosed in your campaigns.

As far as automations and autoresponders go, ConverKit won’t disappoint you. Notable features include:

Trigger automated responses based on subscriber behavior and engagement
Set up visual automations based on different rules
Keep track of your campaigns with reporting and monitor the open and click through rate
A/B test your subject lines
Resend campaigns to subscribers who haven’t opened them the first time.
Email Marketing Software to Avoid for Affiliate Marketing
As mentioned before, there are only a select few email marketing tools that support affiliate marketing. In fact, many email marketing platforms say specifically that they prohibit affiliate marketing such as MadMimi. You can take a look at their TOS for reference and to see other examples of prohibited use.

Others are a bit vaguer about their stance on affiliate marketing. MailerLite is one such example. Their TOS states that affiliate marketing is prohibited but affiliate links are allowed. This can be confusing and you may inadvertently break their TOS even though you think you’re doing everything by the book. This can lead to your account getting suspended without notice.

Unless they say specifically they support affiliate marketing, steer clear. After all, it’s better to choose an email marketing provider that makes their stance unequivocally clear even if that means paying more. Otherwise, you could risk losing the email list that took you months or years to build.

Other software to avoid because they do not allow affiliate marketing include Mailchimp, ActiveCampaign, Constant Contact, and Sendinblue.

Final Words
Earning money with affiliate marketing is a viable source of income and pretty easy to get started with.

However, keep in mind that to get the best results from your affiliate marketing efforts, you need an email list that’s engaged with your campaigns. To keep your subscribers interested and to ensure they continue to open your emails, it’s just as important to focus on building genuine relationships with your subscribers. That being said, not every email you send should be promotional in nature. Consider reserving the emails full of affiliate links for once you have developed trust between your business and your subscribers.


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