Email Marketing Software Real Estate

Welcome to blog!

We’re so excited you’ve decided to visit our blog, and we hope you’ll find it useful. We have a lot of great information here, from tips on how to better use your email marketing software to advice on choosing the right real estate agent for you when you’re buying or selling a home.

As you may already know, we offer both email marketing tools and real estate services. For email marketing tools, we allow users to create and send campaigns in just minutes. They get access to unlimited e-mails, data privacy protection, and a dedicated support team that can help them develop the skills they need to be successful in email marketing. And for real estate services, we have a huge network of agents who are ready to work with you every step of the way as you buy or sell your home. Our team is dedicated to helping clients find their dream home or sell their current one seamlessly and efficiently. And since our agents are paid only when they close a deal, they give 100% of their effort every time!

We hope that you’ll find answers to all your questions here on our blog, but if not, don’t hesitate to contact us through our website at

Top Email Marketing Software for Real Estate in 2022

Email Marketing Software Real Estate

Why Email Marketing For Real Estate?
Buying or renting a house are high-ticket expenses that require a lot of thought and consideration before making a decision. And no one is making that impulse purchase even if you put a wine fountain in the garden of the house & post that on social media.
Since so many leads, especially millennials, prefer to be contacted via email, writing effective real estate emails will help you close more deals, even (ESPECIALLY!) in the downtime.
You only have limited hours to meet people, show houses, draft proposals, and on top of that engage with potential customers. And of course not to forget that you have a life to live! So how do you still keep growing?
In addition to these benefits, when you combine a winning email marketing campaign with other valuable real estate marketing tools, you can boost your online marketing, traffic and leads significantly.

Automate and put on autopilot. Let your system send that welcome email automatically. Create a process to share relevant content. All of this can be done with email marketing.

Here we have put together a list of 6 email marketing tools which can help you pick the right one for your mission:

1. SendX

Real Estate Email Marketing Software SendX
It’s an easy to use, affordable, and feature-rich platform.

To use SendX’s email editor, you don’t need to know HTML or secret Sanskrit mantras. It’s a drag-and-drop editor that makes creating emails very easy and fast.

You don’t need to even start building your email from scratch. You get a responsive, pre-built library of templates that can be customized to your brand or use case.

Whether you build your own template or use pre-existing ones, you can do personalization with the recipient’s names, birthdays etc.
Email marketing automation by SendX can help you save time, grow engagement, and drive more people to open-house events, or realtors’ expo .
The automation features in SendX lets you create a series of emails that are sent to subscribers when triggered by a specific time, activity, or event.

Some examples are:

Starting a series of emails updating about the credibility of your firm, listings that are available in your area, a guide to help them buy their dream house.
Congratulating a person for closing a deal for buying or selling a property
Stopping a campaign on receiving the required action or reply

Pricing Starts from $7.49/mo for 0-1000 contacts
Trial 14-day Free Trial. No credit card required
Customer Support 24/7 Phone, Email & Chat Support
Features that stand out Easy to use UI, Drag & Drop Editor, Automation capabilities, High-delivery rates
Refund Policy No refunds

2. ActiveCampaign

Email Marketing Real Estate Agents ActiveCampaign
For building automation, their easy to use flow chart system is pretty intuitive and drag-and-drop builder lets you set up automated workflows in minutes. You can also find templates to get started or get ideas from.

You also get reporting on all areas such as click-maps, geo-tracking and page visits. This can help you see what’s working and where people are paying attention.

ActiveCampaign’s list-management features are very popular.

You can segment contacts via custom fields (which are contact fields that include additional data about the contact, e.g. location or interests etc). Tags and custom fields can be added or removed via automation.

Another interesting feature is- ActiveCampaign also offers lead scoring allowing you to assign scores based on past actions of subscribers. This helps you segment the audience from highly engaged to totally inactive. And thus helps you make actionable decisions for your marketing strategy.

Pricing $9/month ( 500 subscribes)
Trial 14-day free trial
Customer Support Email, live chat, easily searchable knowledge bases and tutorials.
Features that stand out Automation, List Management, Reporting
Refund Policy No refunds

3. Campaign Monitor

Real Estate Email Marketing Campaign Monitor
In real estate, every lead and every email counts. So Campaign Monitor helps you seamlessly integrate with several CRM, and event platforms—so you’ll have all the data you need to quickly send personalized email campaigns that drive footfalls

It offers real-time data tracking. From the moment you hit send, you get advanced email testing tools and analytics so you can easily measure and optimize performance in real-time. Finally, you can get an aggregate view into the performance of your overall email marketing program — including geography, acquisition and engagement per campaign.

Pricing $9/mo with 500 contacts & 2500 emails
Trial Free trial only until you send an email
Features that stand out Integrations, Real time data tracking
Refund Policy No refund (but can have exceptions)

4. Mailchimp

Real Estate Email Marketing software Mailchimp
Mailchimp is extremely user-friendly. They have an intuitive, simple UI and you won’t waste time going through any pieces of training or guides. Their templates offer much more flexibility & creativity – you can create 1,2 or 3 column structure or display images and social media options or show social clout of your pages.

If you send sporadic emails, you can choose the Pay As You Go Plan. It is a flexible alternative to a monthly plan. Instead of paying a recurring monthly fee, you purchase email credits as needed. It’s good if you send quarterly updates only. The Pay As You Go plan comes with the same set of features as their Essentials plan.

Mailchimp’s pricing starts off cheap but gets really costly as your audience increases.

Pricing Starts from $9.99/mo
Trial Forever Free with upto 2500 contacts
Customer Support Depends on the type of your plan
Features that stand out Ease of use, Extensive reporting and integrations

Mailchimp’s Venture Into eCommerce

One important update for all those looking at Mailchimp as an option is that Mailchimp has also recently launched its own online stores for SMEs, and a new service for booking appointments. The appointment booking service went live on 28th April 2021, and the new eCommerce features are scheduled to become available for the US and UK Mailchimp customers by May 18th 2021.

New ‘Websites and e-commerce’ plans will be introduced (and free-plan users will have to pay 2 percent transaction fee). Transaction fees will be reduced for users of different pricing grades, for example, those who go for a Plus plan at $29, only 0.5 percent transaction fee will be applicable.

Besides, for $10 extra, Mailchimp’s branding will be removed and you will get email and chat support, and you will only have to pay 1.5 percent transaction fees.

All their plans will also include SEO tools and Google Analytics integration. Plus, you can build websites with unlimited pages and without bandwidth restrictions.

And when it comes to the online stores by Mailchimp, you can build your product catalogues, manage your orders, and taxes and shipping configurations.

But if you don’t need all of these additional features and services, you should still proceed with comparing Mailchimp with other email service providers.

5. Constant Contact

Real Estate Agents Email Marketing Constant Contact
Constant Contact provides a high email delivery rate and that is what marketers care about more than anything else. With a high email delivery rate, you ensure that all your emails land directly into the inbox and not in the spam box.

While many email marketing tools also have a cap on how many messages you can send in a month, Constant Contact doesn’t. This helps you send emails to a large list or run multiple campaigns in a month.

Constant Contact has templates related to the real estate industry and not just for one type of email but for sales, for inviting to events and even newsletters. With newsletter templates & some valuable content beyond just decreasing & increasing prices of houses and shops, you can add so much more value to your subscribers.

Most importantly, it lets you collect online donations securely and you can track donations on a custom landing page.

You can also send an email invitation with RSVP capabilities—Yes, No, Maybe—built-in. Your subscribers would be able to respond easily to upcoming fundraisers, volunteer events, or other programs.

Pricing $20/mo for up to 2000 contacts
Trial 30-day trial but requires you to signup with your credit card
Customer Support Call support is from Mon-Sat & Chat support from Mon-Fri with fixed hours.
Features that stand out High email delivery rate, Easy to use editor
Refund Policy No refunds

SendX FAQs for Real Estate
1) What are the main benefits of email marketing to realtors?

As a realtor, you need to position yourself as a market leader, and show that you understand the prospect’s budgeting priority. You also need to give timely updates about the real-estate market. All this can be accomplished effectively using email marketing.

2) Can we automate emails like congratulations for buying/selling a property, prospect’s birthdays (asking them to gift themselves a new property) etc?

Yes, of course. SendX allows you to create automations to truly turn your marketing efforts into auto pilot mode. Some of these activities include event based marketing where events like birthdays, anniversaries, property purchase transactions, sale transactions etc, serve as triggers to send beautifully designed automated emails.

3) Most of our prospects need to be nurtured through multiple emails before they are ready for an email with a CTA. How can we achieve this lead nurturing with SendX?

For that, you can plan a drip campaign in SendX. A drip campaign is a method used in marketing to acquire customers through lead nurture programs. It involves sending marketing information to prospects repeatedly over longer periods of time in order to nurture prospects or leads through the marketing funnel. You can define the criteria, such as a subscriber’s email reply, to stop the drip campaign and trigger a sales email with a clear CTA.

4) Most of our emails need good imagery as the emails need to illustrate the real-estate properties really well. Is SendX up to the task?

Yes, very much. In SendX, you can get access to more than half a million royalty-free stock photos for your email marketing campaigns, which should be more than sufficient for your requirement.

5) Realtors are not technical people. Do we need HTML skills to design attractive emails in SendX?

No. With the WYSIWYG editor in SendX, you can design beautiful email newsletters even if you don’t know HTML.

6) Are there any special discounts for realtors in SendX?

Even though there is no special discount as such, you can go for an annual plan which will save you up to 25% per year.

best email marketing software for real estate

Real estate can be a tough game. In a highly competitive industry, you know you need to stand out from the crowd. But how? The simple answer is efficiency, industry knowledge – and a strong marketing game.

Engaging your online audience is key to setting yourself apart and drawing more clients to you. The more attention your email marketing nets, the more customers will remember you when the time comes for them (or someone they know) to buy or sell property.

That means you need the best email marketing service for real estate out there – a service that can provide you with all the tools you’ll need to flourish in the real estate industry. After extensive testing, I’ve compiled a list of 7 email marketing services that can help you send professional, personalized emails so you achieve success.

Short on Time? Here Are The Best Email Marketing Services for Real Estate Agents in 2022:
ActiveCampaign – A comprehensive service brimming with advanced features, such as a robust automation workflow.
GetResponse – A generously priced tool for small businesses that covers the basics and includes SMS text marketing.
Benchmark – Perfect for beginners and those looking for an easy-to-use service or a free plan, and providing all the essentials.
See ActiveCampaign’s Best Deals >>
See 4 More Great Options | Comparison Table | FAQ

What We Look For in Email Marketing Services for Real Estate Agents
To help you succeed as a real estate agent, you need a marketing service suited to your needs. All of the services I’ve recommended will give you the following features that compliment the real estate industry:

Professional templates: Eye-catching templates designed for property listings, newsletters, or information sharing will speed things up when creating an email campaign.
High-res images: A great real estate marketing service should support high-resolution pictures so you can show off properties with stunning photos.
Mobile-responsive emails: Since many of your clients will be viewing your emails on their phone, it’s an absolute must for a marketing service to support mobile-responsive emails.
Email list segmentation: The ability to separate clients by location, emails they’ve opened, and links they’ve clicked will help you to send targeted messages related to your clients’ interests.
Email personalization: Including a recipient’s name or location in your emails will help make your messages, referrals, and follow-up emails more memorable.
Automations: A good automation workflow should allow you to set up related messages that are sent automatically when people click links, open specific emails, or visit your website.
Comprehensive analytics: Insightful analytics help you learn valuable information from statistics, such as who’s responding to which strategies and where you need to up your game.

  1. ActiveCampaign – The Most Advanced Features
    With plans starting at $15 per month for 500 contacts ($9 per month if paid annually), ActiveCampaign is a bit pricier than other services – but it’s my top pick for email marketing because it knocks every feature out of the park (don’t take my word for it, read, and watch, my colleague’s ActiveCampaign review). Not only does it offer the essential features you need for real estate email marketing, it also provides extensive options that give you greater flexibility and control.

For example, its automation workflow is straightforward to use and highly comprehensive. By setting your own triggers for automated messages, you can easily send follow-up emails to people who visit specific property listings – or you could advertise houses (say, in Arizona) to contacts who clicked related links.

In-depth analytics allow you to examine and learn from your campaign’s stats. ActiveCampaign’s reports track purchases, visitors to your site, open rates, and more. These stats tell you what’s working and what isn’t, so you’ll know which emails are really resonating with your clients.

Reports in ActiveCampaign.
The reports you get with ActiveCampaign are impressively broad and insightful.
You can further target your marketing by segmenting your mailing list using tags you define yourself. This is great for real estate because it means you can organize your contacts by location, family size, budget, renters, buyers, and more.

How does this help hook customers? Well, it lets you send clients listings they’re more likely to be interested in. For example, you could advertise rental apartments in California to people on your list who are part of a small household and looking to rent. You could then send a different email about houses in the same area to those with larger households who are looking to buy.

Mobile-responsive emails. By default, all emails built in the editor work on mobile. This is essential because many people access their email on their phones.
125+ stylish templates. You’ll find templates for product listings, blog posts, announcements, and more. All of them can showcase high-res images and full-blown backgrounds.
Email personalization. Clients’ names and locations can be added to the content of your emails to make them feel more personal.
Robust automation. Set up automated messages with an expansive list of trigger recipes, including custom variables set by you.
Mailing list segmentation. Organize your contacts using custom tags. This means you could, for example, set up two sublists of renters and buyers, then further segment those two lists by location, allowing you to send targeted emails to the subscribers who will most likely be interested.
Starting price $15 per month for 500 contacts
Free plan? No, only a 14-day free trial
Supports high resolution images? Yes, each image can be up to 10MB
E-commerce tracking? Yes, purchases are reported
Support channels 24/7 email. Live chat available Monday-Thursday from 8 am to 11 pm CST and Friday 8 am to 6 pm CST
See ActiveCampaign’s Latest Deals

  1. GetResponse – Great Value for What You Get
    GetResponse is generously priced for the number of contacts on its plans, with its Basic plan starting at $0 per month for up to 1,000 contacts (there’s also a free plan for up to 500 contacts). That’s pretty low compared to other services with comparable features and contacts. That makes GetResponse a great choice for real estate agents with smaller mailing lists.

However, you have to pay for the Plus plan to get automation workflows. And the Plus plan starts at $19.00 per month for 1,000 contacts, which is a lot pricier than other services that give you automation for cheaper (or even free).

If you decide to go with the Plus plan, automations are slick and easy to use. You first define a trigger based on a contact’s behavior, then automatically send a message when that trigger is met. It’s a great feature…even if the price is very high.

GetResponse automation workflow.
GetResponse has an expansive, easy-to-use automation workflow.
That said, the Basic plan does include autoresponders, which may still cover what you need. You can set up autoresponders to send follow-up emails, welcome new subscribers, and promote property listings.

GetResponse could be stronger when it comes to analytics and reporting, the only thing that it needs to improve on as you’ll see in our GetResponse review. Reports cover email open rates and which clients contacts use, but those kinds of statistics won’t help you very much with real estate. They won’t tell you which emails buyers have opened or the links they’ve clicked.

Email chat. Add a chat button to your email, which allows contacts to initiate a live chat directly from the email. Great if you want to be on hand to answer quick questions about properties.
Autoresponders. Set up timed messages to send to subscribers. This allows you to set up a longer campaign without having to individually send each message.
Webinar hosting. Nurture client relationships by hosting online events to share buyer information, real estate tips, or even hold digital open houses.
Conversion funnels. Software that combines product catalogues, ad campaigns, and e-commerce to streamline your email marketing service with the business side of things. It’s a nice option if you’re looking for a service that will also handle your sales and help drive customers to your site.
Starting price $0 per month
Free plan? Free plan available, for up to 500 contacts
Supports high resolution images? Yes, each image can be up to 50MB
E-commerce tracking? Yes, you can enable tracking when visitors go to your site
Support channels 24/7 email and live chat
See GetResponse’s Latest Deals

  1. Benchmark – The Best Service for Beginners and A Great Free Plan
    While Benchmark lacks the standout features offered by the likes of ActiveCampaign and GetResponse it’s one of the easiest services to pick up (just read up on our Benchmark review). That makes it a great choice for beginners or those looking for something simple.

The biggest downside to using Benchmark is the extra charge it applies for image hosting. You have to pay an additional $5 per month once you exceed 10MB on free plans or 10GB on paid plans, which is very easy to do if you upload a lot of high-res images of properties!

On the other hand, Benchmark does offer a free plan, which includes 200+ templates and a lite version of its premium plans’ automation feature. Most importantly, you’re able to set up follow-up emails to nurture leads.

For example, if a contact opens an email about a 2-bedroom house in Colorado, you can arrange for a message to automatically send in three days’ time about similar listings. Tailoring your content to what your subscribers are looking for helps them stay engaged and think of your listings first.

Benchmark real estate template.
Even Benchmark’s Free version gives you some pretty nice templates, including one with real estate in mind.
On the downside, Benchmark’s simplicity, ease of use, and low cost come at the price of pretty underwhelming reporting. Its analytics will only give you basic email stats, such as open rates and links clicked.

This means you’ll miss out on e-commerce tracking and learning about how contacts behave on your website, which is really the information you need to up your real estate marketing game.

Real estate templates. 200+ free templates to choose from – including a template designed specifically for real estate, which is a nice plus.
Polls and surveys. Build questionnaires to send to your customers. You can learn common trends, such as differences between buyers and renters, and adjust your marketing strategy accordingly.
Free automation. Even with the free plan, you get basic automations to set up time-based campaigns.
A/B testing. You’re able to set up 2-3 tests for the following types: subject line, campaign vs. campaign, multiple variables, or delivery time. You can then examine which strategy secures the most clicks and opens.
Starting price $15.00 per month
Free plan? Free plan available, but with lighter features
Supports high resolution images? Yes, but you have to pay for image hosting exceeding 10GB on paid plans.
E-commerce tracking? No
Support channels 24/7 email. 24/7 live chat for paid plans. 24/7 phone support, as well as a sales number available Monday-Friday from 7am to 4pm PT.
Try Benchmark’s Free Plan

  1. Sendinblue – Solid Automation with SMS Marketing
    Sendinblue is primarily suited to smaller businesses, so real estate agents with shorter mailing lists will benefit most from this service. You can store unlimited contacts with all Sendinblue’s plans, even on the free plan. The Lite plan starts at $25.00 per month, which isn’t terrible, even if it’s a bit steep compared to some competitors.

Sendinblue offers pretty solid marketing automation to boost client engagement. You can set up automatic messages when visitors to your website perform specific actions, such as viewing apartment listings in Seattle, or when contacts open specific campaigns, like sending mid-budget home listings to anyone who opens an email listing a moderately priced house.

Along with emails, you can also set up SMS for contacts who sign up on mobile. This is a great way to further engage with your clients and turn leads into customers. In fact, it’s not just SMS marketing and automation, Sendinblue scored impressively high for its features in our Sendinblue review.

Sendinblue automation workflow.
You can set up automated SMS with Sendinblue.
For fine-tuning your marketing strategy, Sendinblue gives you basic statistics for campaigns, both email and SMS, and conversions. Reporting on conversion rate is especially great – this number tells you the percentage of subscribers who make a purchase after reading your email, helping you assign your emails a financial value.

Group segmentation. Four types of segmentation – demographic, psychographic, behavioral, and geographic – allow you to organize your contacts.
If/else automation. You can build automations based on both the activity and inactivity of your subscribers, like whether or not they visit a page for a home listing on your site.
SMS marketing. By coupling Sendinblue’s extensive automation feature with SMS, you can really up your text marketing game.
Basic CRM. Track the activity of your contacts, such as clients you’ve had meetings or phone calls with. This helps you stay on top of your contacts and turn leads into deals.
Starting price $25.00 per month
Free plan? Free plan available, and with unlimited contacts
Supports high resolution images? Yes, but image uploads are capped. Officially these are capped at 2MB, but I experienced a 5MB limit when I tested this.
E-commerce tracking? Yes, conversations are reported
Support channels 24/7 email
Try Sendinblue’s Free Plan

  1. AWeber – Insightful Subscriber Reports
    AWeber is great for realtors – for starters, they’re aware of their real estate clients, and provide a 19-page sector toolkit to help you get started. I thought this was a really nice touch, especially for a service not outright branded as a tool for real estate.

AWeber’s reporting is particularly strong – even with the free plan you’ll get automation tools and reporting covering geographical stats and subscriber activity over time, so you can really observe your leads.

This is a powerful tool for real estate agents who mean business, although I wouldn’t recommend it if you’re looking for something lighter or beginner friendly – I’d redirect you to Benchmark for that.

AWeber reports and analytics.
AWeber gives you useful stats for tracking sales and understanding individual subscribers.
The only potential issue I found is that AWeber’s automations only operate on time-based triggers or when a new contact first subscribes. You can’t set behavior triggers for when a contact clicks a link, opens an offer, or visits a certain page.

So while you could send house listings in Wyoming every three days to contacts who live there, for example, if someone opened an email about a property in Portland, you couldn’t send a follow-up email with additional properties available in the area.

600+ templates. There are plenty of templates to choose from, more than most services offer – although many designs feel a little bit dated.
AMP emails. Add image carousels in your emails to showcase a rotating display of high-resolution pictures. This could be a neat way to show multiple properties or different views of the same house, although it can look a bit old-fashioned.
Sales tracking. View reports on which of your customers are making purchases and how they’re interacting with your site and campaigns. In fact, reporting is one of the things my colleague was most impressed with in our AWeber review.
Form builder. You can easily create sign-up forms to add your site to gather data and help grow your mailing list.
Starting price $19.99 per month
Free plan? Free plan available, with key features like automation
Supports high resolution images? Yes, each image can be up to 10MB
E-commerce tracking? Yes, you can track sales
Support channels 24/7 email and live chat and phone support from 8 am to 8 pm ET
Try AWeber’s Free Plan

  1. Constant Contact – A Service with Realtors in Mind
    Constant Contact offers more real estate support than I’ve seen from most other services – including design tips for sharing informative tips, community news, and property listings. I always appreciate it when a service is aware of their users, and love that Constant Contact includes features specifically for realtors.

Real estate tips from Constant Contact.
If you’re looking for guidance, Constant Contact offers helpful designs and tips for realtors.
Another useful feature for realtors is Constant Contact’s tagging system. It’s very easy to use and helpful for keeping track of your contacts. You can add custom tags to subscribers who have viewed a specific listing or visited one of your open houses. Then you can send people with those tags appropriate messages.

The downside of Constant Contact is that its analytics and reports only cover the bare minimum (the one thing that lets it down in our Constant Contact review): email stats, contact trends, and e-commerce sales. You won’t get the deep insights you’ll get with ActiveCampaign’s behavior and visitor tracking, although its analytics will help you determine which campaigns are (or aren’t) leading to sales.

240+ templates. Many template options can easily be designed for information sharing and new listings.
Easy contact management. Tag and segment your subscribers with custom labels, making organization easy. Additionally, you can import lists from a file or spreadsheet, including Excel and Outlook.
Integrated social marketing. You can join your Constant Contact account with your Facebook and Instagram accounts. This allows you to monitor your ad analytics, as well as posts and direct messages, through Constant Contact.
Eventbrite integration. By integrating Eventbrite, you gain a pretty easy way to create and manage events, from conferences, to open houses, to virtual tours.
Starting price $9.99 per month
Free plan? No, but there’s a generous 60-day free trial if you’re in the US, 30 days everywhere else
Supports high resolution images? Yes, but image uploads are capped at 5MB
E-commerce tracking? Yes, purchases are reported
Support channels Live chat Monday through Friday and phone support Monday through Thursday from 8 am to 10 pm ET, Friday from 9 am to 9 pm ET, and Saturday 10 am to 8 pm ET
Try Constant Contact for Free

  1. Mailchimp – A Great Option For Small Realtors
    The free version of Mailchimp offers all the key features a realtor needs – as long as your contact list doesn’t exceed 2,000 (which is fairly generous for no cost!). You’ll get access to basic automations, reports, and marketing CRM. If you have a larger mailing list, want to send more emails, or want access to more features like A/B testing, you’ll need to go premium.

Email personalization is extremely flexible thanks to Mailchimp’s merge tag feature. Since you can define the tags however you want, you’re free to personalize subject lines and body content in unlimited ways – you could add in a contact’s name, location, or even a personal factoid like favorite color! Learn more about the tag feature in our Mailchimp review.

Mailchimp’s merge tags for email.
In Mailchimp, you can use merge tags to personalize pretty much anything.
While such flexible personalization makes Mailchimp a pretty solid choice, it is unfortunately lacking in the image department. Image uploads are capped at 1MB, so you won’t be able to showcase large high-resolution pictures of properties you want to advertise.

If you want to flash big, high-res pics, I recommend ActiveCampaign or AWeber instead.

100+ templates. Templates are well-designed, but none are pre-made for real estate.
Merge tags for email. Insert personalized content based on your contacts’ data in the corresponding tag.
Expansive automation options. Trigger options for sending follow-ups, sharing relevant information, contacting website visitors, recommending listings, and more.
Audience tracking. Reports offer insights into who is interacting with your marketing, such as when a contact clicks a link, makes a purchase, or downloads something.
Starting price $11.00 per month
Free plan? Free plan, for up to 2,000 subscribers
Supports high resolution images? Only small images, as uploads are capped at 1MB
E-ommerce tracking? Yes, campaign reports cover revenue
Support channels 24/7 email support, weekday 24/7 live chat, and weekday phone support from 9 am to 5 pm ET (phone support only available with the Premium plan)
Learn More About Mailchimp’s Free Plan
Which Service Should You Choose for Realtors?
There are a lot of powerful email marketing services out there, but which one is the best option for real estate marketing? Well, it depends on your needs.

If you need something easy-to-use and beginner friendly, Benchmark is a great choice. But if you want the in-depth reports it lacks, I’d direct you to something like AWeber. For the best free plan, I recommend Sendinblue.

However, if you plan to expand your business and subscriber count, or want advanced features, ActiveCampaign is the ultimate all-around choice. It offers the most robust tools to perfect your email marketing strategy.

See Benchmark’s Latest Deals
There is no one service that checks every box. It depends on the size of your real estate business, your budget, and the kind of campaign you want to build. Compare the major features and pricing of each service to help you decide:

Main Features Starting price (monthly) Free plan or free trial?
ActiveCampaign Expansive automation, insightful analytics, custom tag segmentation Starts at $9.00/month, no free plan 14-day free trial
See Deals >>
GetResponse Autoresponders, solid automation, lackluster analytics, group segmentation Starts at $0/month, no free plan Free plan
See Deals >>
Benchmark Ease-of-use, basic automation, limited analytics, custom segmentation Starts at $15.00/month, free plan available Free plan
See Deals >>
Sendinblue Solid automation, SMS marketing, reports on conversion and more, group segmentation Starts at $25.00/month, free plan available Free plan
See Deals >>
AWeber Basic automation, reports by geography and individual subscribers, custom segmentation Starts at $19.99/month Free plan
See Deals >>
Constant Contact Solid automation, basic analytics, segmentation tags $9.99/month 60-day free trial (if you’re in the US, 30-day free trial everywhere else)
See Deals >>
Mailchimp Expansive automation, basic reports, merge tag personalizations, detailed segments Starts at $11.00/month Free plan
Does email marketing work for real estate?
Email marketing can be a great way to up your real estate game, as long as you use the right service – such as any of the seven choices above. If an EMS is missing a key feature you want as a realtor, such as automation triggers, tags and segmentation, or high-res image support, there’s a good chance you won’t get the result you want!
With the right service, a successful email marketing strategy can help you to encourage customers with online events, such as virtual open houses, or to follow up on leads by sending relevant messages and property listings to interested parties. To get started, look at the list of services I’ve recommended above, or our list of the best email marketing services in 2022.
Which is the best EMS for real estate/realtors?
Picking the best EMS for you really depends on your needs as a realtor. If you want the most advanced features, such as automation triggers and variable split testing, I recommend ActiveCampaign. If you’re a total beginner and looking for something quick and easy to jump into, Benchmark is a great service to get started with.
If you’re on a budget, you’ll get a lot with Get Response at a reasonably low price. You can also check our deals and coupons page to help with the cost.
What should I look for in an EMS for real estate?
When building an email campaign for real estate marketing, be on the lookout for the following features: automation, mailing list segmentation, split testing, high-res image support, real estate templates, and CRM tracking.
There’s no one EMS that checks every box. To help you decide what works best for you, I suggest you compare and contrast the best email marketing services here and see which one has the features you need as a realtor.
Which EMS has the best free plan?
Quite a few email marketing services offer free plans, but some of them are too limited for real estate. I recommend Sendinblue for the most complete free package. It gives you unlimited contacts and the ability to send up to 300 emails per month on its free plan, which is great for small businesses or realtors with fewer campaigns.


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