Email Marketing Software Salesforce Integration

One of the most challenging aspects of starting a business is establishing a relationship with your customers. You have to understand them, know what they need, and figure out how to show them that you can deliver—all while building trust and showing them your value. This is even harder when you have tons of customers who are spread across the country (or the world) and who each have different needs. It’s just not possible to get to know each individual person as well as you’d like.

Fortunately, with email marketing software, it’s possible to understand your clients on an individual level without having to meet with them face-to-face. This allows you to segment your customers by their personal interests and purchasing habits so that you can market products and services to them in a way that feels unique and valuable—and not like a sales pitch in disguise.

Salesforce integration is one of the more popular features offered by email marketing software companies because it allows businesses to connect their clients’ personal data from Salesforce CRM accounts with whatever email marketing campaign they’re running at the time. This makes it easy for businesses to create targeted email campaigns that speak directly to an individual customer’s needs—without having to do much legwork themselves!

Email Marketing Software Salesforce Integration

As marketing automation continues to grow and evolve, more and more solutions are being developed worldwide. No matter the size of your business or the industry you operate in, it’s highly likely your company is using marketing automation, at least to some degree. Still, marketing automation on its own is not enough to guarantee the success of any business.

Many organizations have turned to Salesforce, a large and well-known provider of many different types of enterprise technology. When you’ve already dedicated yourself to a particular vendor, finding other solutions or tools that integrate with your chosen vendor, such as Salesforce, can be challenging. Luckily, many marketing automation companies have developed integrations and connectors to work with Salesforce and continue the growth of your business.

The editors at Solutions Review have developed this resource to assist buyers in search of the best marketing automation solutions for Salesforce. Choosing the right vendor and solution can be a complicated process—one that requires in-depth research and often comes down to more than just the solution and its technical capabilities. To make your search a little easier, we’ve profiled the best marketing automation solutions for Salesforce and put them all in one place. This list isn’t static, and vendors may be changed as the market evolves.

The Best Marketing Automation Integrations for Salesforce


Description: Keap, previously Infusionsoft, offers small businesses access to a marketing automation platform and CRM. The small business approach is emphasized as it only includes one user account in the base product. Keap offers collaboration with an onboarding expert to initiate setup for clients new to marketing tools. The platform provides a centralized view of customer data that enhances campaign automation and reporting. Keap helps users understand how audiences respond to campaigns and help them make modifications when necessary. They also provide hundreds of business apps, so you can craft the platform that fits your needs.


Description: ActiveCampaign offers email marketing, marketing automation, CRM, and Sales Automation. Users have complete control over their email campaigns and have access to solid data collection and automation capabilities. Precision targeting takes the stress out of planning, as contacts are segmented into unique groups based on behavior and other important demographics. Its user-friendly interface and simple visual overlay allow quick onboarding and a shallow learning curve. ActiveCampaign also offers social media analysis and deep site tracking.


GetResponse - logo

Description: GetResponse offers a suite of simple and robust solutions that can be scaled and customized for small and large organizations. The company’s marketing solutions include automation, CRM, webinar software, email design, and more. Marketers can easily use the automation tool to create complex workflows, and the software allows for hundreds of customer journey scenarios with real-time updates. Meanwhile, the customer profiles features include tagging and scoring to build detailed segments.

Constant Contact

Constant Contact - logo

Description: Constant Contact works with small businesses, nonprofits, and individuals across various industries by providing them with the marketing tools they need to build their brand, attract customers, and improve their online business. For Salesforce users, Constant Contact offers an integration that allows companies to sync contacts, accounts, leads, and more, all of which can be automatically synced bi-directionally between the two platforms. Constant Contact’s marketing automation features focus on email marketing and help Salesforce users improve prospect, client, and partner engagement.


Description: SharpSpring, from Constant Contact, offers a marketing automation platform for businesses and agencies. Its behavioral-based tracking tool helps users understand what motivates each click. It also enhances email automation, as customers are tracked after the click for increased personalization. SharpSpring’s visual workflow builder includes branching logic to engage leads correctly. Users can customize buyer personas to improve segmentation. The detailed data collection allows critical marketing decisions to be made with logic and efficiency.


Description: Act-On offers a platform that eliminates many of the monotonous tasks marketers deal with. Various analytics and insights allow users to collect a large amount of data to inform and improve marketing techniques. With the collected data, Act-On then automates nurturing based on user preference. It even segments customers and leads into various categories. Act-On offers integrations with several CRM solutions, and the vendor also provides professional services to clients that need help building an effective marketing strategy.


Description: Maropost Marketing Cloud provides tools for building complex customer journeys. The platform gives marketers the ability to connect with customers across email, web, mobile, and social media channels. Users can create and automate workflows from a simple dashboard on every channel and lifecycle stage. Event-driven workflows nurture visitors on a path that reflects their behavior. Machine learning tools utilize data to make personalized recommendations on your website. The Maropost dashboard includes a single customer view that combines all available data on a customer. This creates deep segmentation functionality based on both manual and automatic data.


Salesforce Pardot - logo

Description: Pardot is the B2B marketing automation solution from Salesforce. It directly integrates with Salesforce’s CRM to harness all available data. This helps align marketing and sales to generate leads and keep them engaged. Since Pardot focuses exclusively on B2B, users can prioritize valuable leads through scoring and grading. It captures prospect activity and provides real-time alerts telling salespeople when to contact leads. The solution also gives marketers the ability to build and segment email marketing campaigns.


Description: Autopilot offers a marketing platform with a focus on integration. The platform connects customer information from a variety of tools and systems. Users get a single view of all their customer data to make automating the marketing journey easier. These insights also create deep personal journeys that change based on customer behavior. Individualized messages will be sent to new customers based on their site behavior and engagement, like signing up for a webinar.


Description: Marketo offers marketing automation as an application. All of Marketo’s applications can integrate with their Engagement Marketing Hub. The marketing hub also includes LaunchPoint partner applications so that users can build an optimal marketing platform for their needs. The automated marketing application lets users create and scale automated marketing campaigns across channels. It also provides nurturing options that can be as persistent as needed. Each customer journey can be customized based on collected data, and each campaign is tracked for efficiency. Adobe acquired Marketo in September of 2018.


dotdigital - logo

Description: dotdigital offers a platform with simple drag-and-drop functionality for communicating with customers. It has multichannel capabilities to target customers efficiently. Users can harness analytics to send messages at the right time, in the right place, and on the right channel. Collected data includes customer identification and tracking. Lead scoring can be customized to focus on relevant data sets like purchase history, email opens, clicks, page views, and more. dotdigital can also work directly with users through managed and creative services.


LeadSquared - logo

Description: LeadSquared brings marketing automation to key time-consuming areas, so marketers and salespeople have time to focus on substantial projects. This is accomplished through automating engagement with leads and customers. The software easily captures lead and activity data across channels, making each engagement meaningful and targeted. LeadSquared helps more than just marketers, as salespeople can easily access critical data to find sales-ready leads to target. The platform uses machine learning to forge a deeper understanding of conversion attributes. LeadSquared also integrations with popular CRMs like Salesforce and Microsoft Dynamics.


Description: iContact began as an email marketing company for SMBs before becoming a larger marketing automation and consulting entity. They offer detailed email marketing tools to help marketers deliver personalized messages. Delivery of messages is further enhanced by advanced tracking and reporting. Users can learn what’s driving a campaign’s success or failure. Depending on your team’s skills, iContact offers access to a strategic advisor to help build personalized campaigns with ease. Advisors have a detailed understanding of the platform and help make your email marketing goals a reality.

salesforce connect cost

We all know Salesforce as the # 1 CRM of the world. Traditionally, there was only one way to integrate data with Salesforce and that was to use ETL (extract, transform and load) tools. But all this has changed now because using this tool the process became time-consuming as it copies data into the org, without requiring them at all.

If you need your Salesforce org to access data from a wide range of external sources, then the framework used is Salesforce Connect. Why use Salesforce Connect? You can integrate data from many sources in real-time without even writing a single line of code. The tables are integrated from SAP NetWeaver Gateway, Microsoft Dynamics, NAV and many more.

Salesforce Connect also known as Salesforce Lightning Connect helps you by mapping the data tables residing in the external systems with the external objects on your org. The external data is similar to custom objects but only map to data residing outside the Salesforce org. Moreover, Salesforce Connect establishes a live connection to external data. So, here there is no need for a copy that consumes storage space and requires data syncing.

Here are some of the conditions when you opt for Salesforce Connect for your organization:

-A large amount of data to be copied into Salesforce org.

-Require a small amount of data at a given point in time.

-Require real-time access to data.

-When you store your data in the back-office or the cloud but would process the same data using Salesforce org.

Next, we will delve with the adapters used by Salesforce Connect to connect data used in external sources.

What are the types of External Connectors for Salesforce Connect?

Following are the types of external connectors:

  1. OData 2.0 /OData 4.0 adapter – Odata is a modern REST-based protocol for data integration. NetWeaver and SharePoint are directly accessible.
  2. Custom Adapter created with Apex – This enables you to develop your adapter with the Apex framework.
  3. Cross-org adapter – This helps to get connected to data residing in another Salesforce org.

Salesforce Connect connects your legacy data with the help of just a point-and-click and in a matter of minutes. It serves the following purposes:

-Accelerate process across every department.

-Transform every industry from financial services to retail.

-Get new insights by combining the Salesforce data with your legacy data.

Here are the steps to set up Salesforce Connect:

  1. Navigate to Setup in the Quick Find Box and search for external data sources.
  2. Select the New External Data Source to open the page on the external data source.
  3. Name the external data source and select the type of data source say Salesforce OData 2.0 and mention the data source URL.
  4. We can use No Authentication for the Authentication field or use a password for the Authentication for selecting the Authentication protocol. When using Password Authentication, the user name and password are used for accessing the external system.

5.Click Save to save the external data source.

6.Click on the Validate and Sync button on the next screen for validation of External Data Source.

7.Select the objects to be synced with our Salesforce org, by ticking the boxes next to the object. Salesforce schema retrieves the data from the external system.

8.Click on the button after selecting the specific tables.

9.Edit the External Data Source and click on the Writable External Object checkbox for allowing the user to create, edit, and delete the data in the external system.

10.Create a New Tab pafor displaying the External Data Objects.

Next, we will highlight some of the differences between Salesforce Connect and Lightning Connect.

Salesforce connect

Few of its key features are:

Fast: Integration of Salesforce to access and connect with data stored in legacy systems is now just a few clicks away. With the development of Lightning Connect, Salesforce implementation is largely optimized, making it work faster than ever.

Real-time: Salesforce Lightning Connect works in real time, providing the user with access to latest information without having to worry about redundant data or leaks. Data backups and complex integrations no longer need processing because the module does not actually store and retrieve the data from external sources, rather fetches it directly from the user cloud.

For example, with Lightning Connect, companies can directly map the customer details in real-time and view the information using the Salesforce Service Cloud. This system reduces the overhead cost and saves data resources from duplication across the platforms.

Extensible: With Lightning Connect auser can harness the full potential of Salesforce1 Platform tomake cross platform data processing highly convenient. Users can search across external data, relate customer data within Salesforce, and even build custom apps with ease.


The pricing of the platform ranges from $25 to $300 per month depending upon the key factors like number of users in the team, extent of customization needed and various services in demand.

Salesforce Lightning Connect may seem a bit over-priced when compared to its rival systems like Informatica but with great advantages like the Integration, Migration, Synchronization time and effort Lightning Connect is worth your bucks.

What is a Salesforce Connect License?

The price of Salesforce Connect depends on the data source and starts with a subscription of USD 4000/month. It is available for both the Enterprise and Unlimited editions of Salesforce.

Salesforce Connect Limitations

Here are some of the Salesforce Connect Limitations:

-Maximum number of external objects created is 100

-Maximum number of joins per query across external and other objects is 4.

– Maximum number of OAuth token by an external system is 4000 characters

– Maximum page-size for server-driven paging is 2000 rows.

Salesforce Lightning Specialist
Key improvement and organization stages trail these. We find a workable pace business to comprehend your necessities to engineer answers for your group. Contingent upon the requirements, we may utilize setup, interface work in Visualforce or Apex lightning development.

Salesforce Lightning Integration
The Lightning allows Salesforce developers to mix and match different components and applications to build better ones. AnavClouds software expand possibility of integration with multiple systems including REST API, and other third party interfaces.

Salesforce Lightning Development
Lightning Component is a UI framework to develop dynamic web applications for mobiles and desktops and AnavClouds software offers Salesforce lightning development services. With its lightning fast features, your business can achieve more output and customise it as per requirement and power of this cloud platform.

Salesforce Lightning App Development
The AnavClouds software offers Lightning app development tools and services that has taken away complex technology to reduce system tangles and streamline the exhaustive app development cycle. AppExchange’s large ecosystem of business apps allows our developers to deliver crucial custom apps solutions.

Salesforce Lightning Configuration
We expertly customize and configure your Salesforce Lightning platform. With a comprehensive understanding, we identify better patterns that useful for migrating and implementing business process to lightning, including buttons, Actions, Quick Actions, Page layouts, VisualForce overrides, and links.

Salesforce Lightning Migration
We are experts in migrating your business data from the Salesforce Classic UI to the new better Lightning Experience ensuring data integrity, security and transition of system, reports, and contacts. We assure your 3rd party AppExchange Apps are lightning compatible and develop suitable custom code that works for your business needs.

Salesforce Lightning Implementation
As leading Salesforce developers in India, we offer Salesforce Lightning implementation services suitable for businesses execution to the Lightning system as well as implementing and deploying a new Lightning experience in their organization.

With such amazing features to offer, Salesforce Lightning Connect can surely boost your business to greater heights. Get in touch with the highly result-driven team of experts at AnavClouds Softwares, to get your business on the cloud.


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