Instagram might be the social media platform du jour, but Facebook knows that it’s the king of all social media platforms.
You may have heard about the recent algorithm changes that have made it more difficult to reach your audience on Facebook. But don’t worry: there are still ways to market your business on Facebook and get results!
In this article, I’ll go over some of my favorite tools for running effective Facebook ads. These tools will help you run better campaigns, make smarter decisions, and get more out of your marketing budget.
Facebook Advertising Tools
Digital marketers: Get a leg-up on your competition and push your Facebook Ads to the next level of profitability with 21 advanced Facebook advertising tools you may not be using.
The Facebook ad tools here will provide you with:
Actionable performance insights
Effective audience targeting abilities
Innovative brand experiences
Better cost per results
The 21 Best Facebook Advertising Tools
6.8 BILLION.
That’s how many active monthly users we’re looking at when you add up user activity across all of Facebook’s properties.
Facebook has designed its ad platform so advertisers can run ads to reach users on all of the Facebook properties at once — Facebook, Messenger, WhatsApp, Instagram, Marketplace, and the Facebook Audience Network.
You may already be familiar with Facebook’s suite of ad tools that advertisers use to create ads, run experiments, review performance and view competitor ads.
There are also third-party platforms that will enhance every stage of an ad funnel and analysis.
At MobileMonkey we’ve tried a lot of Facebook tools since it launched its ad platform in 2007.
The tools here make up our actual stack of must-have software we use to break records in cost per acquisition and other key metrics.
Try these 21 Facebook advertising tools that will make your ad dollar reach further:
Facebook Ads Manager and Ads Manager mobile app
Facebook Pixel
MobileMonkey click-to-Messenger ad funnel builder
WordStream Facebook Ads Grader
Facebook customer chat and WordPress plugin
Unbounce landing page builder
MobileMonkey sponsored messages advanced ad builder
HubSpot Ad Management Software
Facebook Insights audience tools
Remarketing audiences from chat audiences/history
AdEspresso management and reporting platform
Advanced Facebook inbox manager in MobileMonkey mobile app
Agorapulse Facebook Ads report
Facebook boosted post comment autoresponder
SEMrush social media ads
Hootsuite Ads
Canva Facebook ad creative tool
Facebook Ads Manager media tools
Boomerang and Instagram Story media creator
Facebook Ad Library
Facebook Insights
Let’s dive into the performance-boosting power of each tool here.
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Facebook Advertising Tools #1. Facebook Ads Manager and Ads Manager mobile app
Ads Manager is Facebook’s advanced management platform for running paid media across the Facebook family of apps. You may already be using it to create audiences, run ad campaigns and experiments, and review performance.
But did you know that Facebook Ads Manager has a mobile app for iOS and Android with tons of bells and whistles?
Facebook Ads Manager mobile app
Use the app to stay on the pulse of your Facebook ad performance and even create new ads and audiences on the go from your phone.
Facebook Advertising Tool #2. Facebook Pixel
The Facebook universal pixel is a foundational tool in any Facebook advertiser’s toolkit.
Facebook advertising tools – Facebook Pixel
The pixel on you site or app will power the ability to create custom audiences based on user behavior on your website or app, and give you insights into conversions from your ads.
Be sure to install the Facebook Ad Pixel on your website, app and web properties so you can do advanced audience targeting and run event-based conversion campaigns.
Facebook Advertising Tools #3. MobileMonkey click-to-Messenger ad funnel builder
My favorite Facebook ad example is called the click-to-Messenger ad and it’s a unicorn because of a feature called instant lead capture.
As soon as someone clicks the CTA button on the ad, they’re sent to your brand’s Messenger experience.
When they engage with your brand in Messenger, they become a contact with captured lead data and the ability to send follow-up messaging.
Use MobileMonkey’s Facebook Messenger funnel builder to automate the conversation you have with new lead. This trick can infinitely scale your lead gen efforts because you don’t have to manually qualify and collect lead data.
Use the Click-to-Messenger Ads tool in MobileMonkey to set up a Facebook Messenger ad with automated lead capture.
Facebook click-to-Messenger ad builder
Ask qualifying questions and create lasting connections with new leads with a visual chatbot builder that connects right to your Facebook ad.
Facebook click-to-Messenger ad funnel tool
MobileMonkey customers are cutting their cost per lead in half or more with this engaging new ad format. See what I mean in this Facebook Messenger ad case study.
Facebook Advertising Tool #4. WordStream
Want a pointed review of your Facebook Ad account with a checklist of areas of improvement?
Facebook advertising tools: Wordstream Facebook Ads Grader
That’s exactly what you’ll get from the WordStream Facebook Ads Performance Grader.
Each recommendation includes you an action you can take that will increase your ads adherence to best practices, and a step closer to optimum ad setup, audience targeting and more.
Facebook Advertising Tool #5. Facebook customer chat and WordPress plugin
Did you know that you can integrate Facebook advertising tools onto your own website for lead gen as well?
Facebook advertising is a full-funnel channel for reaching leads at the top of the funnel, nurturing leads into customers, and re-engaging customers into repeat business.
And when you power the web chat on your site with Facebook Messenger chat, every new conversation becomes a contact in your MobileMonkey database that you can follow-up with, engage deeper with, and create meaningful customer relationships with.
These contacts can be used as a remarketing audience via in MobileMonkey Facebook ad audience sync (see tool #10), as well as the seed for a custom lookalike audience.
Start by adding the Facebook customer chat widget to your site. Use the chat widget tool to create a custom greeting, placement, and automated welcome conversation.
Facebook Website Chat Widget
See what the chat widget looks and behaves like on your site with the new customer chat previewer.
Facebook Website Chat Preview Tool
The customer chat widget is totally free to install on your site with MobileMonkey’s Free Forever special edition, available for a limited time.
If you’re using WordPress for your site, installing the chat widget is just a WP-Chatbot plugin away.
Facebook Advertising Tool #6. Unbounce landing pages for social ads
When using Facebook traffic or conversion ads, you want to provide a high-converting experience on your website landing page.
Facebook Advertising Tools: Unbounce Social Ads Landing Page Tools
Unbounce makes custom Facebook ad landing page creation possible by anyone, no coding skills required.
Facebook Advertising Tool #7. Sponsored messages advanced ad builder
Facebook sponsored messages are one of the best Facebook ad examples because they are like a message in the inbox of a friend or family member, but the content of the message is an offer from your brand.
Sponsored Message ads are so native to the platform that they don’t even look like an ad until your audience member clicks on it.
Send a message into your target audience’s inbox and automate the follow-up conversation with MobileMonkey’s sponsored message campaign builder.
It’s just like the Facebook ad manager — choose your audience from MobileMonkey audience segments, add an image and ad text, then write the conversation funnel with MobileMonkey’s chatbot builder.
Facebook Advertising Tools: Facebook Sponsored Message Ad Autoresponder
The final ad looks a little like this, sent straight to the Messenger inbox of your audience.
sponsored messages alert to messenger
Learn more about sponsored message ads with automated follow up.
Facebook Advertising Tool #8. HubSpot Ad Management Software
HubSpot’s ad software allows you to create, manage, and report on your digital ads across Facebook, Instagram, and other various ad networks. This is an especially great option if you’re looking for an easy way to tie back your advertising to your entire marketing efforts, all in one place.
The free version is ideal if you’re getting started running Facebook ads and want to generate new leads. With a HubSpot free account, you’ll be able to:
Build ads quickly and easily using the built-in editor
Sync your leads to make sure all your contacts are in one place
Access reports that will let you see exactly which ads your contacts clicked before converting
HubSpot’s free plan also includes additional tools to help you nurture your leads into customers:
Form and popup builder
Live chat and chatbots
Landing page builder
Email marketing
And more
Once you begin to outgrow the free limits, HubSpot’s paid plans are designed to assist you on your journey and follow you through your growth as you scale your business.
Once you get more ad spend budget, you can upgrade to the premium features of HubSpot’s ad tool which will allow you to use retargeting to reach people based on their past interactions with you and what you know about them, as well as automate these processes, along with more detailed attribution reports.
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Facebook Advertising Tool #9. Facebook Insights tools
The Audience Insights tool from Facebook lets you explore the audience targeting capabilities from the Facebook network.
Facebook Insights Audience Tools
Starting with the total Facebook population, layer on filters including whether they’re connected to your Page or Place, any of Facebook’s interest, behavior, and demographic audience targeting, age, gender and location.
Get familiar with the rich interest-based audience targeting with the Audience Insights tools located within Facebook IQ.
Facebook Advertising Tool #10. Remarketing audiences from chat audiences/history
Targeting the right audience is key to ad performance. Remarketing audiences convert 4X higher than cold audiences because a warm audience already knows you.
Facebook Messenger Audience Sync
There are many ways you can create a custom remarketing audience, like from website traffic, post engagement, and people connected to your Page.
You can also create very granular audiences based on messaging history with your Page.
Use MobileMonkey audience attributes to create audience segments based on chat history, expressed interests, what they’re looking for, and really anything you ask in interactive messaging from your Facebook Page, website and more.
Facebook Advertising Tool #11. AdEspresso
AdEspresso’s platform is an all-in-one digital advertising suite that lets you manage campaigns in Facebook Ads and other ad networks like Google.
This streamlines our team’s ad management by giving us a centralized place for collaboration, optimization, analysis and reporting.
AdEspresso Facebook Advertising Tools
There’s also a smart optimization engine that will automatically pause and run ads based on optimization rules for CPA, CPL and other metrics.
Facebook Advertising Tool #12. Advanced Facebook inbox management in mobile app
Response time is critical for a business. Outside of regular office hours, or if you are on the go, MobileMonkey offers a way to stay connected to customers across Facebook Messenger, web chat and other messaging channels from a unified mobile app.
MobileMonkey Messenger Chat Mobile App
Advanced customer support features mean like push notifications make the MobileMonkey chat marketing app for Android and iOS one of the most convenient ways to be notified when someone chatting with you in Facebook needs follow-up.
Facebook Advertising Tool #13. Agorapulse Ads Report
Let’s face it, Facebook’s native advertising reporting tools are lacking.
There’s data, but it can take a bit of work to get it in the form of insight-at-a-glance.
Agorapulse Ads Report
We like Agorapulse’s take on a visual centric report for Facebook Ads. The AdsReport is especially useful for agencies because it gleans insights and makes for a nice deliverable.
Facebook Advertising Tools #14. Facebook boosted post comment autoresponder
The boosted post ad is awesome because you take your best performing organic Facebook content and blast it into the News Feeds of more people than the organic algorithm will show.
This gives the boosted post ad the advantage of a really native content experience, with the extended reach of an ad.
But you can really pour fuel on the boosted post ad when you make it a lead capture tool with a comment guard autoresponder.
Give it a try, just leave a comment on this post and you’ll experience the Messenger autoresponder in action.
Facebook post with comment guard
The comment guard will automatically reply to you in Messenger.
Facebook comment guard boosted post ad
And, when you engage in the conversation, MobileMonkey collects your info, including name, location and language.
Even better, an advertiser can design an ad funnel for learning more about the new contact so future brand messaging can be personalized and more relevant.
Facebook Advertising Tool #15. SEMrush social media ads
What SEMrush offers for digital advertisers is a simplified and streamlined process for creating ads.
SEMrush Social Media Ads
Use the Social Media Ads tools in SEMrush’s Social Media Toolkit as part of a holistic system for gaining research and insights, competitor tracking, and developing ad creation.
Facebook Advertising Tools #16. Hootsuite Ads
Hootsuite is a proven platform for social media management teams with essential efficiencies like bulk post and scheduling.
Hootsuite Social Media Ads Tools
The ads tools bring that collaboration and efficiency to social teams that work on the ads side, unifying the management across social and search platforms, and the organic and paid side of the house.
Facebook Advertising Tools #17. Canva ad creative
Innovative, eye-catching creative is a must in Facebook and Instagram advertising.
But that’s no small job. Each ad type has small differences in optimal image sizes. With all a nimble digital advertiser has to juggle, the ever-changing ad dimensions may send you over the edge.
Canva Templates Facebook Ads
Canva is one of the best options for DIY Facebook ad creative creation. The Pro tools make it possible to convert ad creative into different sizes automatically.
And there’s a big selection of animation stickers that will add scroll-stopping movement to your graphics.
Facebook Advertising Tool #18. Facebook Ads Manager Media Tools
Just in case you weren’t aware, you can use stock photos powered by Shutterstock directly from the ads creation process in Facebook Ads Manager.
Search stock photos when you create a single image ad.
Facebook Ads Manager Media Tools
Facebook also offers animated templates for creating a video or slideshow from your own images or graphics.
Facebook Advertising Tools #19: Facebook Ad Library
The best competitive intelligence tool for Facebook Ads out there is hands-down the Ad Library.
Facebook Ad Library tools
Search the Ad Library by advertiser name (i.e., your competitor) and you’ll see the ads they’re running or have run.
Precious data includes ad spend, sorting by impressions, and if the ad is active or inactive.
Facebook Advertising Tool #20: Boomerang and Instagram Stories
Users are spending a lot of time in Instagram Stories and you don’t need a big budget to create ad creative that blends naturally into the space.
Instagram ad Story maker
Use the actual Story creator from your Instagram mobile app to add text and stickers to an image or video you upload to the editor. Use advanced camera features like lenses and Boomerang to create something that feels native to the format.
Then download your new creative and upload it into your Facebook ads management platform of choice.
Facebook Advertising Tools #21: Facebook Insights
What’s data-rich, integrated into every Facebook account, and totally free?
The Facebook analytics right insight Page Insights!
Facebook advertising insights
View the Facebook Page Insights within a Facebook Page to get data about people who interact with your Page, actions taken on your page, reach of your content, and more.
Many of the Facebook analytics reported right within Page Insights are broken down into paid and organic sources, giving you insights on reach, engagement, and more from advertising campaigns.
Important Next Steps
You’ve seen a lot of Facebook advertising tools here today, I’d venture a few you’ve never heard of.
Give them a try and let me know how it goes for you.
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Install Facebook customer chat on your website for free today with the Free Forever MobileMonkey Stay Connected special edition.
Talk and learn about chatbots with other enthusiasts. Join MobileMonkey Island, a Facebook group of over 35k marketers and entrepreneurs that are ready to support you.
Advance your marketing performance with Chatbot University, a free chatbot tutorial and training area for chat marketers.
facebook ad automation tool
Most businesses commit the classic mistake of running Facebook ads without any serious thought on budget allocation and KPI planning. Everything is mere guesswork with flaky results and burnt pockets.
But Facebook marketing isn’t as complicated as you think. Marketers are still using this social media platform to get qualified leads in mass. What’s the secret weapon, though?
Facebook ad management software is the answer to this. It streamlines every step of your marketing strategy. In case you are wondering if Facebook ad tools are worth investing in, have a look at these social media statistics.
Facebook has 2.89 billion active users.
Facebook ads are displayed in the news feed of the right users, thanks to targeting options.
74% of users visit the platform daily.
To top it all off, Facebook can be a powerful selling tool, as 78 percent of American consumers have discovered products there. With all these compelling reasons for trying out Facebook ads, your only question should be: “How can I start?”
One promising way to begin is to use Facebook tools. Not only do they make it easier to manage the entire process, but they also save you money.
This blog will talk about 9 such Facebook ad tools to make your next ad campaign a roaring success. Let’s go!
Best Facebook Ad Tools You Should Know
SocialPilot
AdEspresso
Qwaya
AdRoll
Hootsuite Ads
Driftrock
Facebook Ads Manager
Revealbot
AdStage
1 SocialPilot
$35
per month
SocialPilot
Trusted by 115,000+ online businesses, SocialPilot is an excellent tool for managing Facebook ads that work for solo entrepreneurs and agencies. When it comes to promoting your ads online, it’s one of the most straightforward Facebook Ad tools to use on this list.
It literally takes a couple of minutes to add a Facebook account and get acquainted with an intuitive dashboard. Just connect your Facebook Ad account and manage everything using one menu.
Facebook advertising operations
In fact, many SocialPilot users say that the learning curve is surprisingly minimal, and they were able to achieve expected results pretty quickly.
The process of boosting Facebook posts with SocialPilot is easy. You don’t have to wait for posts and ads to be published for boosting. Schedule them in advance and boost them even before publishing. This ability will save you time so you can focus on things that need your attention.
SocialPilot has powerful audience targeting options to reach Facebook users who are most likely to engage with your ads. Just select the audience you’ve targeted already or create new ones.
SocialPilot’s powerful integration with Facebook lets you publish, boost and create a Facebook Lead Ad with a complete analysis. Get a complete overview of the engagement generated by your campaigns for improving them further.
Another important thing about SocialPilot is that it gives the user complete control over ad campaign options. You can adjust the duration of the ad, choose days to display them, change spending parameters, and make other changes to achieve the maximum impact.
But wait, there’s more.
SocialPilot Features
Schedule and boost Facebook posts according to your social media strategy
Analyze and monitor the performance of ad campaigns with Facebook analytical reports
Choose from multiple ad goals to engage more Facebook users (Reach, Engagement, and Traffic)
Powerful targeting options to reach the right audiences (age, gender, location, demographic, etc.)
Optimize your campaign by defining custom budget, duration, etc..
Choose among 4 platforms to view ads: Facebook feed, stories, Messenger, or Audience Network
Pros
Easier to learn for first-time users of Facebook ad automation tools, thanks to an intuitive dashboard.
Quite affordable for small businesses when compared to other popular Facebook marketing software. SocialPilot’s plan for small businesses costs only $29.75 per month, while AdEspresso and Hootsuite’s small team plans cost $59 and $99, respectively.
Schedule Facebook ads to give them a boost later for efficient ad management.
Gives statistics for each ad account for measuring campaign performance.
SocialPilot User Reviews
Palak J.
A very easy and simple to use software. It helps you manage to post on all the social media platforms and get the analytics, respectively. You can also connect the Facebook ads account to it and manage the ads and posting from a single platform. I like the dashboard of SocialPilot and how it helps you group the social accounts of one client.
Travis R.
The price was extremely friendly compared to other options out there. It was able to accommodate a large number of accounts we managed and worked relatively reliably. Easy to set up.
Tal T.
What can you NOT DO with SocialPilot? The ultimate friendly all-in-one marketing platform, with features such as: scheduling, ads, analytics, social calendar and planner, URL shortening, content creation, and many great value tools. I highly recommend any marketer out there to check it out and give it a chance to prove its massive powers.
SocialPilot Free Trial
2 AdEspresso
$49
per month
AdEspresso
Another popular web-based Facebook ad manager tool, AdEspresso, is a comprehensive platform for businesses. Created specifically for creating, testing, and optimizing ads for social media, AdEspresso provides advanced options like generating custom PDF reports of each Facebook ad campaign.
With this Facebook ad tool, you can create complex campaigns and do a lot of A/B testing to find the best-performing versions. Running tests to check the performance of multiple ad elements is also available. For example, if the user adds different variations of one ad in the AdEspresso editor, the tool automatically creates split tests and runs them.
AdEspresso is a solid Facebook ad automation tool, but many users have reported some difficulties with campaign setup and testing. AdEspresso doesn’t allow ads to be added to a campaign once it’s submitted to Facebook, which slows down the process of campaign creation. Also, some users have found AdEspresso’s customer support unhelpful in resolving critical issues.
Pros
Professional campaign testing options to define best-performing variations
Auto-generated PDF reports with campaign performance
Useful analytics that provides more data compared to Facebook Ad Manager
Stats on worst-performing Facebook ads
Emily M.
The best thing about AdEspresso is that it allows you to create ads from different platforms in one place. Monitoring the ads is easy since they are organized in a single panel, and visually it is easy to see the performance of each ad.
Cons
Numerous reports of unhelpful customer support in online communities
Need to create audiences manually
Free trial available only with credit card
Compared to other similar Facebook ads analytics tools, the overall cost rises as the user spends more
Verified AdEspresso User
Its price is high; it does not offer high-level functions that justify its price. Outside of being able to organize each ad in a single panel, I can’t get more out of AdEspresso.
3 Qwaya
$149
per month
Qwaya
Qwaya is another popular Facebook ad management software to manage and optimize advertising on Facebook. It is created specifically for professionals. This makes it more advanced compared to other tools on this list, including AdEspresso.
However, more features make Qwaya a bit difficult to use, especially if you’re new to the world of social media advertising.
One of the best features worth mentioning is a superb audience A/B testing for generating an advanced report with a side-to-side comparison. Filter the results using different criteria to target the most promising audience for your campaigns.
The process of creating ads is fairly simple. All you need to do is click through a special menu. A collection of ad templates is available to help you with the design. Qwaya also has a target audience search engine that finds relevant Facebook users.
Choosing Qwaya, however, is a good option only for those with years of experience with social media advertising. The app’s advanced options could easily confuse beginners and those who lack much experience in the field. The focus on professionals also resulted in a very high cost of the tool, making it unaffordable for small businesses.
Pros
Powerful target audience search options are available
Simple process of creating ads for social media
A library of ad templates with customization options
Custom ad campaign automation rules (end campaign prematurely if the ads aren’t converting enough)
14-day free trial available
Verified Qwaya User
I like that you can create templates and use those for your campaigns. You can easily publish 600 campaigns in an hour or 2. Doing it manually would take you ages.
Cons
Created for professionals and agencies, so can be hard to use for beginners and small businesses
Price is very high compared to other Facebook ads analytics tools (starting at $149 a month!)
User reviews suggest customer support problems
Verified Qwaya User
Horrible customer service, mediocre product. Terrible customer service; I got locked out of my account without a refund. When I was charged after canceling, they informed me that I had not canceled through their website (only via email), so nothing could be done so far as a refund.
4 AdRoll
$25
per month
Adroll
Adroll is a Facebook ad management software designed for medium and large-sized businesses using automation and CRM tools. You can target specific audiences on Facebook at different customer journey points and get detailed analytics on campaign performance.
This Facebook ad automation tool supports single-image, video, and carousel ads. AdRoll offers a single format for the single image ads, which is optimized for use in all possible placements on Facebook and Instagram. As for carousel and video-based advertising, Adroll supports all available formats and provides best practices to follow.
The availability of the free version makes AdRoll an attractive option for businesses, but there’s a catch. The tool was created for agencies and large businesses, which means it could be fairly complex to use for inexperienced users. It’s common for many small businesses and beginners to start with free accounts and end up investing thousands of dollars on campaigns they weren’t sure how to manage.
Pros
90-day free trial is available
Broad ad targeting capabilities
Easy creation and promotion of ads for both Facebook and Instagram
Simple setup of retargeting campaigns
Javier Z
AdRoll has been improving its capabilities and offering its users more ways to fulfill programmatic campaigns. Being retargeting, one of its best ways to make sure they are taking back their client’s prospects to the things they are interested in the most.
Cons
Free version is very limited (no custom audiences, performance benchmarks)
Could be difficult to learn for beginners
Could be more expensive to use in the long term due to broader targeting options
Upfront monthly payments that make it too expensive for small businesses
Verified AdRoll User
Reporting is incredibly slow; UI can be slow, laggy, and unresponsive. Workflow generally is poor. Performance mostly is strong, but in deep dives, we’ve determined that AdRoll’s remarketing is a bit aggressive and potentially overinflating conversions and revenue associated as it tries to take credit for conversions which in some cases it shouldn’t.
5 Hootsuite Ads
$129
per month
Hootsuite Ads
Hootsuite Ads is a known Facebook ad tool because it comes from Hootsuite, a popular social management platform.
Even if you have little experience with social media advertising, you’ll find designing your first ad with Hootsuite Ads a breeze. It has a built-in tool for defining such ad characteristics as shape, photo, and copy, so you’ll get a head start on that. Although the builder makes ad creation easy and fast, it’s still recommended to write your own copy to make the ad more unique.
While being user-friendly in terms of ad creation and promotion, Hootsuite Ads can be a bit heavy on analytics. Moreover, the most affordable plan supports only 3 social media accounts, which could be not enough for a small business. That’s why I’d suggest using Hootsuite alternatives like SocialPilot, which offers 25 accounts at just $50.
Pros
Feature-rich tool, suitable for use by large advertising agencies
Automatic scan of Facebook content to choose posts for promotion
Automatic creation of ads
Analytical reports on campaign performance
Difficult to access ad comments due to a lack of Facebook comment stream
Yaroslav K.
I have used HS for about two months as part of my work at the company, and I was rather happy with it. However, for my personal projects, I have stopped using it after finding alternatives. I have used Hootsuite briefly for some of my clients, and I was rather satisfied with the performance and the results. Hootsuite is pretty easy to use and comfortable to perform posting tasks.
Cons
Plan for 3 operators costs $129 per month
Hard to navigate, outdated design
Expensive compared to other similar Facebook ad tools
Highly detailed reports that might be too complex for beginners (Analytical reports cost extra money)
Rebecca F.
Its interface is not so appealing, and you have to spend much time to figure out the features; it is necessary to get to it through learning videos; only then can you create effective plans.
6 Driftrock
$135
per month
Driftrock
Driftstock is a Facebook ad tool for automating the process of creating ads. Overall, the process of ad creation and promotion is pretty straightforward, so you save a lot of time by optimizing these processes.
Thanks to the built-in Drfitstock Create, you can design good-looking ads in minutes and boost them on Facebook. In addition to Create, Driftrock also has Flow, a tool for the automatic update for Facebook Custom audiences and targeting similar audiences; and OpenBook, designed to run a detailed analysis for Facebook ad campaigns and define ROI.
The user of Driftstock also can have a custom bidding strategy and preferred payment methodology for ads.
What was really disappointing is the lack of free trial. Instead, the company invites you to book a session and use the demo version of the software.
To request a demo, one has to fill out a form (phone number and emails are mandatory) and wait for the review and approval by Driftrock. The demo is only a part of the session with strategy advice.
While demos are a legit lead generation technique, it seems a bit unreasonable to rely so much on it, considering that the majority of competitors offer free trials of their solutions.
Pros
Easy content reuse to create new versions of campaigns
Bidding strategy customization options
Easy creation of Facebook ads with Driftstock Create
Save targeted audience groups and apply all possible ad variations
Verified Driftrock User
It’s super simple to set up. Within minutes I was able to start creating audiences. We have a tag-based CRM, so we are able to create a Google audience from anyone that completes the desired task on our site.
Cons
No free trial
Slightly expensive compared to other options; 2-month subscription to the most affordable plan costs $74 (the same features cost $50 with SocialPilot)
Outdated design, can be difficult to learn for both beginners & experienced users
Gets expensive very fast, especially if you have a large client database
Supports only the English-language interface
Jeff Chieh
It’s an absolute mess of a product with horrible support. The constant failures aren’t worth the headaches even if the service was free! Constant failures of syncing (which is what the entire purpose is). And techs that then blame the issue on user error when I haven’t even logged into the platform for weeks.
7 Facebook Ads Manager
Free
app pay for ads
Facebook Ads Manager
This list would’ve been incomplete without this one. Facebook Ads Manager is a part of the general Facebook Business Manager and a native application that gives access to marketing tools for focused ads to reach specific audiences. In this standard tool, you can create, manage, and optimize your campaigns.
A beginner in Facebook advertising will appreciate that using the essential features is really easy. Thanks to a Facebook-like environment, frequent social media users should find the environment quite familiar. That’s why many people often start with the Manager and later make a transition to more functional Facebook marketing software.
It’s even possible to spend about $5 per day on Facebook advertising and get some results. You can set this budget, but also remember that you’ll only pay more than your competitor by a penny. Let’s say you set a bid to $3, and the highest bid from a competing advertiser is $1.50; you’ll have to pay only $1.51.
However, the main problem with the bidding system on such a popular tool like Facebook Ads Manager is constant cost fluctuations. One day, $1.51 could be enough, but it’s not the set-the-price-and-forget-about-it kind of deal. Just a couple of days later, the price can easily jump to $3.50, and there’ll be nothing you could do.
Pros
Facebook-like dashboard for familiarity
100-percent free platform, pay for ads only
Add employees, advertising agencies, and even partners to manage the account
Provides an easy introduction to the basics of Facebook advertising
Complete visibility of pages and ad accounts you manage
Allows accessing all Facebook business apps in one place
User Review
Facebook for business has infiltrated the small business marketplace in a really impressive way; the first thing most new companies do is set up a page for their endeavor that can then be used to promote and share their services, products, or events. Likes and follows generate a buzz, enable reviews to further the shop’s reputation, and in general carry the store further than word of mouth ever used to. That’s what I appreciate and like the best – the universal nature of the process.
Cons
Difficult to set up for large businesses and agencies
Impossible to remove ad accounts
Thousands of reports of bugs, crashes, and other performance issues both with Ads Manager and the mobile app
User Review
Features either don’t work at all or work in ways that don’t make sense.
8 Revealbot
$99
per month
Revealbot
Revealbot is a Facebook ad automation tool. With Revealbot, advertisers can put the day-to-day management of ad campaigns on autopilot, freeing up time to do the things automation can’t do, like creating the next great ad.
Revealbot’s easy-to-use automated rule constructor offers advanced features to write complex automation not possible in native platforms, such as AND/OR operators, custom metrics, custom timeframes, metric comparison, and ranking comparison. Revealbot’s plans start at $99, and it also comes with a 14-day free trial.
Pros
Advanced automated rule constructors allow ad managers to automate the exact management processes they already do to automatically pause or restart ads, manage budgets, bids, and more.
Custom metrics allow ad managers to create their own formulas to make a custom metric, which can then be used in automated rules.
This Facebook ad tool can run automated rules every 15 minutes instead of Facebook’s native 30-minute frequency.
Revealbot has a free Facebook ads course to learn Facebook ad automation using Revealbot to help new users get started (no sign-up required).
Mike M.
Revealbot automates your Facebook Ads with ease. Overall I have been really happy with this unique program. It is a must-have tool for scaling your Facebook ad campaigns, is easy to use, and well worth the money. Helps save time and money immediately.
Cons
There is an initial learning curve to making advanced automated rules, especially if you’ve never used automated rules before.
Revealbot cannot automatically create an image or video ad.
This Facebook ad tool cannot automatically bulk-create new audiences based on performance.
Andrew L.
We didn’t like the fact that you couldn’t choose the right times to enter the ad auctions (at a certain cost) and pull out at optimal times per day. Overall, their customer service was poor and wasn’t helpful when we tried to speak to them regarding billing issues.
9 AdStage
$149
per month
AdStage
AdStage is a phenomenal Facebook ad automation tool that saves you hours spent on reporting hassles. Create your customizable dashboards in seconds and get started with inbuilt templates. You can also automate your ad optimizations with AdStage. Customize your ad specifics as per its real-time performance.
Get analytics from Google Adwords combined with Facebook insights for a comprehensive idea about your online presence. Numbers bore you? No worries. Access charts for visual depiction when auditing Facebook campaign data.
Pros
Easy to pull out account details and ad campaign metrics with Google sheet integrations
Responsive and helpful customer service
Trinity J
We love how AdStage allows a report on a campaign, adset, or ad and allows so many different ways to filter and view information. By using date ranges, keywords, and adset titles, we can show everything we need to about our clients’ paid spend on social media and beyond.
Cons
The ad tool is quite pricey for the features it offers.
This Facebook ad tool has a steep learning curve.
J.P. V
The platform is fairly new, so new features are being added, and bugs pop up. Maybe your rules will run, and maybe they won’t. Maybe they’ll switch the authorization token to a different user. Maybe your reports won’t run as scheduled.
Are Facebook Ads worth it?
Facebook has one of the largest user bases. Facebook ads outperform traditional advertising strategies because of their targeted nature and the sheer volume of potential customers.
But managing ads takes time and effort. Sometimes you end up spending a significant amount on disheartening output. This is why investing in Facebook ad tools is crucial. Conducting campaigns with a reliable, affordable, and easy-to-use advertisement tool is necessary to entice customers who have hundreds of options to choose from. Along with ads, it is also important to streamline your organic activities. This calls for a tool like SocialPilot, which is capable of managing all integral marketing ventures. Don’t wait anymore now. Start your free trial to get one step closer to being a pro-marketer.
Conclusion
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