Email marketing tools are a great way to grow your business by reaching out to customers, prospects and partners.
With the right tools, you can easily send targeted emails that help you build relationships with your leads and customers.
In this blog post, we’ll go over some of the best email marketing tools on the market today.
Facebook Email Marketing Tools
Did you know that Facebook has over ~ 2.3 billion monthly active users spread around the globe?
It is a huge social media platform and is continuously growing in popularity. Brands and marketers rightly see the potential in Facebook and it has long been their preferred platform.
Both brands and users have been flocking to Facebook in big numbers.
Facebook advertising is evolving and brands are missing no beats in keeping up with the changes. Facebook marketers are always on the lookout for the sharpest and smartest Facebook marketing tools to reach their goals.
What are your Facebook marketing goals? Are you looking to increase your followers? Or are you focusing on hyper-targeting your customers with Facebook campaigns?
Whatever your goals are, it pays to have the best Facebook marketing tool with you.
Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
Table of Contents
Which are the Best Facebook Marketing Tools?
- MobileMonkey
- WASK
- Sendinblue
- ShortStack
- Heyo
- Pagemodo
- SocialOomph
- Buffer
- Driftrock
- Facebook Ads Manager
- Fanpage Karma
- Hootsuite
- Meet Edgar
- Post Planner
- Qwaya
- Agorapulse
- Socedo
- Socialbakers
- Sprout Social
- Timeline Contest AgoraPulse
- InVideo
Bonus Tool #1: AdEspresso
FAQs
Ready to Take Your Facebook Marketing to the Next Level?
Which are the Best Facebook Marketing Tools?
Excited to look at our list of Facebook marketing tools? Let’s take a look at 21 of the best Facebook marketing tools to help you achieve your Facebook marketing goals: - MobileMonkey
Facebook Messenger marketing has the potential to generate incredible user engagement. MobileMonkey is a great Facebook marketing tool to help you do it the right way.
It allows you to build a list of Messenger subscribers, send out Messenger broadcasts and drip campaigns to your customers, as well as automatically respond to comments on your Facebook posts.
MobileMonkey also offers full support for Facebook Messenger ads (Click-to-Messenger Ads) and sponsored ads, pre-built chatbot templates, powerful chatbot analytics tools, and a powerful chatbot builder.
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Does this Facebook advertising tool seem too complicated?
Their comprehensive chatbot tutorial provides in-depth information on how to get started with chatbots and Facebook Messenger marketing. This chat marketing platform also offers web chat and SMS marketing tools.
MobileMonkey-Facebook-Marketing-Tool
Image via MobileMonkey
- WASK
WASK is an all-in-one digital advertising platform that enables users to design, publish, manage, and optimize ads. The main focus of this software solution is to provide a simple, affordable, and all-in-one ad solution for Facebook marketing campaigns.
Key Features
A single panel to create and edit ads, and track metrics from multiple Facebook pages within seconds.
AI-powered Facebook marketing tool to find the perfect target audiences for your ads based on data gathered from your website or social media accounts.
Seamless integration with Facebook Pixel and WordPress.
Brilliant design tool with free templates, images, and layers section.
Automation features/tools like Autopilot, Scheduler, and A/B testing that save time and optimize your ads.
Optimization features such as performance comparison and reporting tools.
Cost
Free Trial: 15 days
Basic: $9 per month
Premium: $19 per month
Professional: $99 per month
You can avail a 15-day free trial.
Pros
Improves conversion and click rates.
Easy-to-use and requires no specific skills.
Affordable pricing, especially the two starting plans.
All-in-one Facebook marketing tool.
Cons
Does not have a mobile app, though the site works well on mobile browsers.
Tool Level
Simple enough for beginners as well professionals to use.
Usability
Digital advertising for Google, Facebook, and Instagram. The free design Facebook marketing tool is useful for social media posts and Stories.
Pro Tip: Although the interface is easy to use, ask the support team when you feel stuck, they respond quite promptly.
WASK
Image via WASK
- Sendinblue
Sendinblue can help you create and run your Facebook marketing campaigns more efficiently. You can reach more people with beautifully-designed ads and compelling calls-to-action (CTA).
This Facebook marketing tool enables you to directly retarget a specific list of contacts. You can also use a contact list to find new leads that are similar to your best customers.
Once you set your ad parameters, Sendinblue will automatically optimize the amount spent per day to get you the best results. They provide detailed reports to help you analyze your campaign performance.
Do you know the best part? You can start using this Facebook marketing tool for free. Their paid plans start at $25/month.
Sendinblue Facebook Marketing ToolImage via Sendinblue
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- ShortStack
ShortStack has positioned itself as the most powerful marketing platform for contests and giveaways.
It helps you easily build and publish campaigns and integrates campaign analytics and email analytics into one platform.
What else can you do with it?
You can get real-time insights on views, shares, traffic sources, and more. It helps you make lead generating landing pages.
ShortstackImage via ShortStack
- Heyo
Heyo is a Facebook marketing tool that can help you get more leads. It can help you create sweepstakes, contests, and hashtag campaigns for Facebook.
Key Features
Run social sweepstakes on Facebook or websites
Manage hashtag campaigns
Moderate entries for photo and video contests
Run interactive campaigns with voting, quizzing, and more
Cost
Basic Plan: $45/month
Standard Plan: $99/month
Premium Plan: $249/month
Pros
Easy to use
Readymade templates
Easy integration with MailChimp, MadMimi, and other tools
Cons
Limited options in the Basic Plan
Tool Level
Beginner to Advanced-level users
Usability
To run quizzes, hashtag campaigns, sweepstakes, and photo and video contests
Pro Tip: When you run contests with Heyo, also collect email addresses from potential customers. It’s a great way to grow your email list.
Heyo
Image via Heyo
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- Pagemodo
Pagemodo is a great Facebook marketing tool. Using this tool, you can customize your Facebook pages with impressive cover photos, add custom tabs, and create contests for engagement.
Key Features:
Run Facebook contests and sweepstakes easily
Schedule posts on Facebook, LinkedIn, and Twitter
Design appealing Facebook ads
Optimize Facebook ads
Create contact forms
Add product listings with CTAs and site links
Cost
Basic Plan: $9/month
Pro Plan: $19/month
Agency Plan: $59/month
Pros
Easy-to-use
Get access to professionally-designed templates
Good customer support
Gives complete control for managing contests
Mobile-friendly
Cons
Most features work specifically on Facebook only
Tool Level
Beginner to Advanced-level users
Usability
Post scheduling for Twitter, LinkedIn, and Facebook; Facebook marketing
Pro Tip: Using this tool, you can easily save your Facebook ads designs. Make small changes and then compare the results to optimize your future campaigns.
pagemodo
Image via Pagemodo
- SocialOomph
SocialOomph is one of the best Facebook marketing tools for users who want to increase their reach and the number of followers on their Facebook page.
Key Features
Easy scheduling of tweets and posts
Auto RSS feed
Monitor new Facebook page followers easily
Self-destruct outdated posts
Automated publishing limit
Cost
Free Plan: $0/month
Advanced Suite: $15/month
Professional Suite: $25/month
Business Suite: $55/month
Pros
Affordable
Easily sort posts with tags
Good customer support
Can upload content in bulk
You can cancel your plan whenever you want
Cons
Can add only on social profile in the Free plan
Tool Level
Beginner to Advanced-level users
Usability
Marketing for Facebook pages, Twitter, LinkedIn, Reddit, Pinterest, Discord, mastodon, and other social media platforms.
Pro Tip: If you have a seasonal offer or a discount coming up, it’s self-destruct feature can be really helpful.
SocialOomphImage via SocialOomph
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- Buffer
Buffer is a very popular social media management platform. It helps you schedule and publish Facebook posts and other social media posts.
Its easy-to-use interface is well liked by small and big businesses alike. It contains a browser extension that seamlessly integrates with Chrome, WordPress, and other tools to find content for distribution.
And it provides analytics and insights on the Facebook posts’ reach, likes, and mentions received.
BufferImage via Buffer
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- Driftrock
Facebook marketers use this lead generation software for conversions.
It is a suite of different tools. Each tool serves a specific purpose. And they all can be used together as a complete solution for Facebook ad management and automation needs.
Driftrock helps you create ads quickly and easily. You can test variations easily. It helps you optimize your Facebook ad campaigns.
DriftrockImage via Driftrock
- Facebook Ads Manager
Facebook Ads Manager is a Facebook tool which helps you create and manage Facebook Ads.
Facebook Ads Manager will help you target the right demographics and the right section of people. It helps you set your budget to control cost.
You can learn all about the performance of your ads with the help of reporting tools. And you can pause any ad you want from Ad Manager to optimize the campaign.
Facebook-Ads-Manager-Marketing-Tools
Image via Facebook Ads Manager
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- Fanpage Karma
Fanpage Karma is a multi-functional Facebook marketing tool.
You can compose and publish posts with ease. It can provide you useful insights on posting. And it helps you monitor an unlimited number of pages and profiles.
Users can analyze the activities of their fans and followers. And you can analyze and compare key data on different pages, even those of your competitors.
Fanpage KarmaImage via Fanpage Karma
- Hootsuite
Hootsuite is a great social media management and analytics tool.
It can help with Facebook marketing with the help of Facebook ads. The tool helps you optimize your ad campaign.
What’s more, you ask?
It helps you target and retarget the right group of people for conversions. You can convert Facebook ads into real leads and conversions and be on the top of analytics.
And you can learn about your Facebook page audience and engage with them in a better way through Hootsuite.
Hootsuite Facebook Marketing ToolsImage via Hootsuite
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- Meet Edgar
Meet Edgar is an easy-to-use social media management and scheduling tool.
It recycles your Facebook page updates over time automatically so that they are optimized. You can connect Meet Edgar with your Facebook through a web plugin.
It helps you schedule your Facebook page posts and monitor them. And it has an auto-refill queue feature which uses your saved posts. This tool can help you save effort and helps bring in more leads.
MeetEdgar-Facebook-Marketing-Tools
Image via Meet Edgar
- Post Planner
Post Planner aims at managing your posts and engagements smartly.
It helps you find, plan, and post great content on your Facebook page. Post Planner’s recommendation engine identifies top performing content that has the likelihood of maximum engagement on your Facebook page.
It helps you get the desired reach in less time. Every engagement is a data point that helps you get better over time. Use the tool to plan your publishing calendar for your Facebook page and more.
Post PlannerImage via Post Planner
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- Qwaya
Qwaya is a useful tool that can help you run and manage Facebook ads.
It has several powerful features and a useful web interface. And it can help drive traffic to a website or any Facebook page.
It provides an efficient ad creation workflow. You can schedule the campaigns to run at a certain time of day. And you can optimize the performance by pausing the ads and campaigns that don’t work and more.
QwayaImage via Qwaya
- Agorapulse
Agorapulse is a simple but effective tool that helps you manage Facebook page content and engagement.
It helps you schedule and publish Facebook page posts, monitors engagement and activity and also enables social listening.
With the Agorapulse barometer, you can analyze Facebook pages and compare them to learn about your competitors too. It provides you plenty of reports that help you track your efforts. And it has workflow collaboration features for large teams.
AgoraPulseImage via Agorapulse
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- Socedo
Socedo is a cloud-based social media marketing software that helps you get real-time and qualified leads.
It helps you analyze social intent data which enables you to make better decisions. You can use Socedo to identify prospects.
Its impressive lead monitoring feature helps marketers track lead behavior. It generates detailed reports that helps the marketers.
SocedoImage via Socedo
- Socialbakers
Socialbakers is an AI-powered social media marketing suite. It has great tools for marketing on Facebook.
It helps you understand your audience better. You can build lasting relationships with your customers.
Their Facebook benchmarking tool helps you analyze your performance versus the competition.
AI-guided post promotion tool helps you decide which posts should be boosted. It helps improve the promotion strategy.
SocialbakersImage via Socialbakers
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- Sprout Social
Sprout Social helps you build relationships. It provides you with useful data to help you make better decisions and helps with starting and monitoring social conversations.
Sprout Social helps with Facebook marketing by providing Facebook insight data with their analytical tools.
It helps you understand Facebook impressions. You can leverage impressions data by segregating it on the basis of location, age, and gender for better targeting.
Sprout-Social-Facebook-Marketing-Tools
Image via Sprout Social
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- Timeline Contest AgoraPulse
This is a great Facebook marketing tool for increasing engagement on Facebook. You can run sweepstakes, quizzes, and photo contests directly on your Facebook timeline.
The AgoraPulse Timeline Contest app helps you filter engagement. It sorts “likes” and “comments” separately for you to analyze.
You can run any types of contest, as many times as you want. And you can run them on any number of pages that you manage.
Timeline Contest AgoraPulse
Image via Timeline Contest AgoraPulse
- InVideo
Always wanted to create eye-catching video ads that also drive conversions? Look no further!
InVideo is a one-stop solution for creating thumb-stopping Facebook ads. Making professional videos can seem like a herculean task but InVideo has eased the process, helping you create effective ads.
You can simply drag-and-drop text and media to start on your journey with their handcrafted template library. And what’s more? InVideo allows you to modify each element in every frame, including text boxes, animations, images, and audios.
You can use all of their basic features for free whereas, their Business plan starts at $10 per month.
InVideo-Facebook-Marketing-Tool
Image via InVideo
Bonus Tool #1: AdEspresso
Managing Facebook ads is a tough task. AdEspresso is a great tool to create and manage Facebook campaigns.
It automates the processes. You can analyze, optimize and create complex and specific rules for the execution of your campaigns.
And their A/B testing capability helps you create thousands of variants of your Facebook ads. You can focus on key metrics with easy to use customizable dashboards.
best facebook marketing tools
We’ve posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), and free marketing tools (29!). Facebook is next—though the list won’t be quite as huge.
The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you’re likely to uncover a smaller stash of third-party tools than you might for a network like Twitter.
Still, there are some fabulous Facebook tools out there, and they can help push your Facebook marketing campaign forward with contests, insights, advertising, and more.
Here is a selection of our top picks for Facebook marketing tools.
facebook tools
11 Facebook Marketing Tools
- Agora Pulse (link)
This Facebook (and Twitter) dashboard shows you an overview of all activity on your page and lets you schedule posts and begin campaigns right from the dashboard. What kind of campaigns, you wonder? Just about anything you could ever need. Here’s a list:
agorapulse campaigns
Photo contest
Coupon
Fan Vote
Instant win
Persoanlity test
Quiz
Sweepstakes
Campaign information can be added as a page section, and you can promote your campaign via a post to your page. The free plan has a cap on participants, which you can lift by upgrading to a paid plan.
Price: Free trial, then plans starting at $29 per month
Alternative Facebook app and campaign tools:
Ripe Social
Heyo
FanAppz
- EdgeRank Checker (link)
Owned by Social Bakers, one of our favorite social media research sites, EdgeRank Checker offers a complete overview and analysis of a Facebook page with some really neat charts and graphs for their free score and some extra advanced features—like page recommendations and key metrics—for their paid plans.
Here’s a view of the heatmap for when our Buffer fans are online.
edgerank checker heatmap
Price: Free score, free for two weeks, then
- ShortStack (link)
A comprehensive Facebook campaign tool, ShortStack works to make it easy to add any sort of campaign—a staggering number of options, really—to your page. ShortStack offers templates to start from, or you can build a campaign from scratch, using an intuitive visual editor.
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You can push a campaign live in minutes via ShortStack. For advanced options with your campaign (and to remove the ShortStack branding), you’ll need to upgrade to a paid plan.
Price: Free
Alternative Facebook contest tools:
SnapApp
Antavo
GroSocial
- Facebook Page Barometer (link)
Want to know the health of your Facebook page? Want to see how it stacks up to pages of a similar size and scale? This tool from Agora Pulse delivers stats on reach, engagement, feedback, virality, and more, and it compares your results to results of pages with a similar amount of fans. The benchmark breakdowns (which you can view no matter your page size) are as follows:
Under 1,000
Between 1,000 and 10,000
Between 10,000 and 50,000
Between 50,000 and 100,000
More than 100,000
agorapulse barometer facebook
Price: Free
- AgoraPulse Contest (link)
Another neat tool from AgoraPulse, this simple contest app lets you connect your Facebook pages and try out three different types of contest to reward those who engage with you.
Sweepstakes – Randomly pick winners among the fans who have liked or commented on a post
Quiz – Ask fans a question, pick a winner among those who answered correctly
Photo contest – Ask fans to comment with a photo, pick a winner among those with the most likes
agorapulse contest winner
Bonus cool thing: You can store the winners for reference later, in case you don’t want the same person winning multiple times.
Price: Free
- Conversation Score (link)
Discover any page’s influence, engagement, and performance simply by entering the page URL into the Conversation Score tool. No Facebook authorization required.
Price: Free
- Likealyzer (link)
A tool similar to Conversation Score, Likealyzer reviews Facebook pages and comes up with an overall score and recommendations on where to improve. All you need to do is enter a Facebook page URL (no Facebook authorization needed), and Likealyzer will return blocks of easy-to-read data and advice on the health of your page.
Likealyzer report
Price: Free
- FanPage Karma (link)
Another in the line of Facebook analytics tools, FanPage Karma shows an overview and score for your page. Best of all, you can get super detailed if you only need analysis on one page. Fanpage Karma lets you unlock a full report once, and the full report details the page content, timing, influencers, fan engagement, tagging, benchmarking, and more.
fanpage karma posting history
Price: Free
- Wolfram Alpha Personal Analytics (link)
Personal brands and profile pages might find this quick-and-easy tool illuminating, or at least entertaining. The Wolfram Alpha knowledge engine searches individual Facebook profiles (sorry, no business pages) and returns a wealth of information on you and your connections.
Types of Facebook activity: links, photos, statuses
Weekly post distribution
Post statistics
Post lengths
Word frequency and word cloud
Most-liked posts
A few of the fascinating friend insights include:
Gender split
Relationship status pie charts
Ages, plus oldest and youngest friend
Friend locations and friend local times
Network map
facebook relationship report
Price: Free
- Postplanner (link)
Their tagline: Triple Your Engagement in 10 Minutes a Day. Hard to argue with that! PostPlanner even pitches their own case study on the home page of the app, telling the story of how they achieved nearly 3 million views on a single post from a page that has 59,000 fans. The key: PostPlanner’s viral search feature.
The app’s powerful “Viral Photos” feature makes it so easy to find a scientifically proven viral photo.
click to share
postplanner viral images
You can search for the most viral content on Facebook and reshare or post to your timeline. Also, you can set up custom schedules (even as granular as “only post images at 7:30 a.m.).
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Buffer is the all-you-need social media toolkit that lets you focus on doing what you love for your business.
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Plans start at $29 per month. If you’d rather get your feet wet for free, you can try out the PostPlanner app direct from Facebook.
Price: Free, with paid plans starting at $29 per month
- Pagemodo (link)
Connect to Pagemodo to create custom Facebook tabs, run contests, design a cover image, design a visual post, and even schedule posts and find content.
Their cover creation tool is similar to what you might find at the design tool Canva: Pagemodo gives you the dimensions, you fill in and arrange the photos. A similar setup takes place for designing visual posts. You choose the template, fill with your custom content, and you can post directly to Facebook from within Pagemodo.
pagemodo
Price: Free, with paid plans starting at $3 per month
- 3 more tools to jumpstart your Facebook advertising
Many people are turning to Facebook advertising to get more bang for their buck on Facebook. Good news is there are a handful of neat tools that can help with this marketing focus. Here are three of the best:
AdRoll – Retargeted Facebook ads in the sidebar and in the Facebook News Feed
Perfect Audience – Facebook retargeting (Twitter, too!)
Qwaya – Create, optimize, and organize Facebook campaigns
Qwaya
Bonus: A pair of unique Facebook tools, built by Facebook
You can accomplish a huge number of marketing tasks using nothing but Facebook’s built-in analytics and tools. Beyond Facebook page insights and basic advertising, here are a couple advanced tools that might be new to you.
Dark posting
Sounds ominous, right? Dark posting on Facebook is publishing a post that does not appear on your page’s timeline. Instead, these posts are targeted to a select audience of your choosing.
Why might this be helpful? Split testing is one great use of dark posts. You can create three or four different variations of the same post, then send them out to see which type performs best (without flooding your timeline with each and every variation).
Here’s how to find this Facebook tool:
Click Power Editor in the left column of your Facebook ads manager. (Note: Power editor is only available for Chrome browsers.)
power editor facebook
From here, you’ll want to click Download to Power Editor at the top of the page to download the accounts you want to manage.
Strata Blue has put together a list of very detailed instructions on where to go from here in order to build your dark posts. You can follow their instructions to try this out.
Custom audiences and Lookalike audiences
To target your ads and posts to a specific type of audience, you can create custom sets right from within Facebook’s ads manager.
Click on the Audiences link in the left column of your ads manager.
Audiences facebook menu
At the next screen, you have the choice of Custom Audience of Lookalike Audience.
Custom audiences – created from customer contacts, web traffic, or mobile app
Lookalike audiences – created based on people who like your Facebook page, conversion pixels, or any of your existing custom audiences
One of the neatest integrations with custom audiences is to pull in your email list via MailChimp or a CSV file. MailChimp connects directly, or you can export your contacts (if you’re using another email tool) and upload direct to Facebook.
Audiences
With these custom audiences, you can then focus your ads on a super-specific group, even more detailed than the audience insights you can pull direct from Facebook. Best of all, with the email list imports, you’ll be targeting users who should already be interested in you and your product!
Conclusion
What do you need to accomplish with your Facebook marketing? Chances are there’s a tool out there that fits the bill—either a tool already baked into Facebook’s interface or a third-party tool that gets the job done.
Oh, and just one more bonus tool to add to our list: Buffer can save you hours every week and help you create a consistent posting schedule that fans love. Try it for free!
Conclusion
Let us know your thoughts in the comment section below.
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