You’re looking for SEO tools, and we’ve got you covered.
Here at [company name], we are obsessed with helping our customers achieve the best possible website results. That’s why we’ve put together this list of our favorite SEO tools that will help make your life easier. We’ve tried them all out ourselves and can tell you firsthand that they work!
Whether you’re looking to get a better understanding of what keywords are being searched on Google, or if you need a tool to help improve your site’s load speed—we’ve got it all in this list.
So sit back, relax, and let us do the heavy lifting for you!
Favorite Seo Tools
SEO is one of the most important digital marketing skills, yet some say it takes the longest to master.
Whether you want to start a blog, ecommerce brand, or SaaS company, you need website traffic. And to get organic traffic, you need to rank on Google for specific keywords.
With only 10% of web pages on the internet getting organic Google traffic, using the right tools is critical.
Whether you need to perform keyword research, audit your website, do competitive research, or just want to see how well you rank on Google, you need to ensure that you’re doing things in the best way possible.
In this post, I ranked and reviewed the best SEO tools like Ahrefs, SEMrush, and Moz so that you can raise your SEO game this year.
Let’s get to the list.
Disclaimer: This article contains affiliate links that I receive a small commission for at no cost to you. However, these are merely the tools I fully recommend when it comes to SEO. You can read my full affiliate disclosure in my privacy policy in the footer.
What Are the Best SEO Tools?
Here are my picks for the best SEO tools to use this year.
- SERanking.
Best All-In-One SEO Tool.
seranking homepage
SERanking is a great SEO tool that provides an all-in-one SEO platform for agencies and businesses.
Every SEO analysis and research process can be performed with SERanking.
This includes keyword research, competitor analysis, site audit, and more.
SERanking also offers features like rank tracking and backlink analysis.
Use the Website Audit tool to check your website for errors that could be affecting your SEO performance.
You can also use their SEO management tool to track your keyword rankings, backlinks, etc.
With marketing features included in their plans, SERanking is one of the most used and popular SEO tools in the market.
KEY FEATURES:
An in-depth website audit ensures that your website stays ahead of the competition by spotting errors that could be affecting your SEO performance.
Perform backlink monitoring checks for those links that may have been lost or damaged, and monitors your website for new backlinks gained.
On-Page SEO checker analyzes your website’s code and structure to ensure that it is optimized for search engines.
White Labelling features allows you to brand SERanking reports with your own logo and company name.
The marketing plan tool helps you create a customized marketing plan for your business.
Keyword research allows you to find the right keywords to target for your SEO campaigns.
API Access gives you programmatic access to SERanking data and features.
PRICING:
seranking pricing
There are three pricing plans when it comes to SERanking:
Essential: $39.20/month
Pro: $87.20/month
Business: $191.20/month
USED FOR:
Business owners that want to improve their website ranking will find SERanking to be a valuable tool.
SEO pros can use SERanking to help them with their keyword research, competitor analysis, and website audits.
Digital agencies can use SERanking to pitch SEO services to their clients and deliver detailed reports.
CONS:
Some more detail regarding competitors could provide more insights.
Simple tips for using the quotas available would be helpful when getting started.
Sometimes, SERanking cannot find any backlinks, keywords & traffic data for small, less-established websites, which can be frustrating in that market.
Get started with SERanking.
Try SERanking
- GrowthBar.
GrowthBar is one of the easiest to use SEO tools on the market. They enable users to see millions of keyword results, your competition’s backlinks, Google Ads data and generate blog content in one click.
GrowthBar is a tool that is built using Open AI — the most sophisticated language model ever made. That means the results and recommendations are as good as it gets. It’s slick, sleek, and 100% intuitive.
Because of the simple user interface and robust data sets, it’s becoming a favorite choice for entrepreneurs, small businesses, and freelancers. But GrowthBar counts bigger companies like Minted, MagicJack, Square, Spekit, and Teepublic among its customers as well.
GrowthBar also has a free Chrome Extension so you can get SEO insights while you surf the web.
KEY FEATURES:
Organic Research — See millions of keyword suggestions along with their competitiveness score.
Competitiveness Metrics — See your competitors’ top organic keywords, top backlinks, and export any of the metrics into an Excel-friendly CSV.
Content Generation — Generate blog post outlines with proper keywords, headlines, word count, links, tone, and more — all with one click of a button.
GrowthBar Dashboard
PRICING:
GrowthBar Pricing
You can test out GrowthBar for 5 days for free, before upgrading to a paid subscription. It’s an all-in-one super powerful SEO tool for $29/mo — which makes GrowthBar significantly cheaper than most other quality tools out there.
USED FOR:
Content generation for bloggers.
Competitive research: understand your competition’s top organic keyword, Google Ads keywords, backlinks, and Facebook Ads.
Get word counts, difficulty scores, keyword suggestions, backlinks, and much more to build your content strategy.
CONS:
Lacks technical SEO metrics
Lacks historical tracking data
Lacks SEO audit feature
For the best new SEO tool, get started with a 5-day free trial of GrowthBar.
Try GrowthBar
- SEMrush.
Best SEO Tools SEMrush
SEMrush is a leading competitor analysis tool that helps users evaluate their competitors as well as their own content. It provides robust metrics and allows users to get top-performing pages, content, and keywords.
SEMrush has been successfully helping many website owners and ecommerce entrepreneurs to understand the SEO strategies of their competitors. This makes it one of the most popular SEO tools among small and medium-sized enterprises.
The SEO tool offers the best help for SEO, PPC, ad campaigns, backlinks, keyword research, SERP, and much more.
KEY FEATURES:
Organic Research – This feature allows the users to see the top keywords used by their competitors, and comp the changes of domains.
Advertising Research – It helps you run better ad campaigns by analyzing the ad budgets of the competitors. You can also localize your ad campaigns.
Product Listing Ads – SEMrush allows the users to see competitors’ Product Listing Ads and product feeds.
Traffic Analytics – SEMrush accurately tells about the online performance and traffic of a website. It also helps you understand the behavior and media consumption of potential customers.
PRICING:
SEMrush pricing
SEMrush offers three paid plans. The Pro plan is $99.95, the Guru plan is $199.95, and the Business plan is $399.95. There is also a quote-based Enterprise plan that you can customize according to the specific needs of the entrepreneurs.
USED FOR:
Creating guest blogging strategies
Analyzing the strategies of the competitors
Tracking past and current website ranking
Performing technical SEO audits and gauge user experience
Finding good advertising opportunities for CPC
Doing robust keyword research to make your content rank higher
CONS:
Newbies might find it a bit complicated
You have to pay a hefty tag for more advanced features
Instances of inaccurate data regarding advertisements and backlinks
Get started with SEMrush today.
Try SEMRush
- Ahrefs.
Adam Enfroy Ahrefs
Ahrefs is one of my favorite SEO tools on the market. Not only is it the second-fastest web crawler (only behind Google) but it has the best user interface out of all tools on this list.
It’s primarily used for backlink audits, competitive analysis, URL rankings, keyword research, and more. Like SEMrush, Ahrefs also offers organic search reports to analyze the traffic of your competitors’ sites.
Users then use that extracted data for link building, keyword research, SEO strategies, rank tracking, and content marketing.
I use Ahrefs every day to check on new backlinks, my keyword’s search positions, and check out competitor insights.
I especially love their keyword explorer tool, which allows you to see keyword difficulty and related keywords that “also rank” for target phrases.
All these impressive features make Ahrefs a highly competitive SEO tool used by numerous SEO professionals and entrepreneurs worldwide.
KEY FEATURES:
Amazing Keyword Tools – Ahrefs generates millions of keywords on a single research query.
Ranking History – You can see the ranking history of any keyword used on any page of your website.
Content Explorer – You can do a content search within the Ahrefs database that contains more than 1 billion web pages.
Monitor Outbound Links – Ahrefs shows outgoing links report in the site explorer. This helps you keep proper track of where your guest posts are linking.
PRICING:
Ahrefs pricing
You can test out the product by opting for the 7-day trial for $7. After that, you can upgrade to the subscription plans start from $99 and range up to $999.
USED FOR:
Getting website improvement tips for increased visibility and ranking
To get a clear backlinks analysis report
To know the URL rating
To get historical backlink data analysis
To build a content strategy
CONS:
Lack of automated client-facing reports if you’re running an agency
- Advanced Web Ranking.
Advanced Web Ranking
Advanced Web Ranking is a great SEO tool for teams looking to track a large volume of keywords. Its ability to track keywords on a hyper-specific level (including SERP features) and white-label reporting make it ideal for agencies and in-house teams.
This tool can also track 3,000 search engines and more than 170 countries, with support for not just Google, but also Baidu, Yandex, Amazon, YouTube, etc. Advanced Web Ranking also performs a deep competitor analysis that includes metrics like market share, estimated visits, and new competitor discovery.
KEY FEATURES:
It’s a long-standing tool and has existed since 2002.
Provides hyper-specific local SEO results on both desktop and mobile (country, city-level, or GPS coordinates).
3.000 search engines and more than 170 countries (also offers support for SEs such as Baidu, Yandex or Amazon & Youtube)
You can white-label reporting, export them via PDF, or CSV, create permalinks, integrate with Data Studio, etc.
It can accommodate large volumes of keywords (which is great for agencies and large in-house teams).
The tool supports unlimited users with different rights (admin, team member) at no additional cost.
PRICING:
Advanced Web Ranking Pricing
Advanced Web Ranking has four paid plans and all come with a 30-day free trial. Plans increase in price by providing more “units”, which allow you access to a higher volume of keywords to track.
Starter: $49 per month.
Pro: $99 per month.
Agency: $199 per month.
Enterprise: $499 per month.
USED FOR:
Performing keyword research.
Tracking large volumes of keywords.
Finding specific keyword rankings at the local level.
Competitor insights and understanding SERP features.
CONS:
Updates might take a long time if you’re tracking a huge volume of keywords since the rankings are collected in real-time.
There is no link building module.
- Sitechecker.
Sitechecker Website Checker
Sitechecker.pro is a great website checker that provides a deep SEO analysis so that you can make SEO improvements. You simply input your website URL and click analyze. Once Sitechecker scans your website, you get insights into traffic, backlinks, rankings, and more.
KEY FEATURES:
Website Change Monitoring – Their ongoing website scans audit your website and provides information on changes that have been made and how they impact your SEO scores.
On-Page SEO Audits – Sitechecker scans your webpages and provides insights into issues to fix.
Website Traffic Check – You can view competitor site traffic without any limits.
Daily Backlink Tracking – Get notified whenever any new links point to your site (or any disappear) so you can take action.
Rankings Check – View your keyword rankings (including local and mobile rankings).
PRICING:
Sitechecker Pricing
Sitechecker has three main pricing plans starting at $29 per month. Their $29/month Startup Plan provides you the ability to use their website checker on 5 websites, 5,000 URLs, 500 keywords, and 5,000 backlinks. Pricing plans scale up with the number of websites, URLs, keywords, and backlinks you want to track.
USED FOR:
People that need a website checker for site audits.
Competitor tracking.
Keyword position tracking and monitoring.
New and lost backlink tracking.
- Authority Labs.
Best SEO Tools Authority Labs
Authority Labs is another highly useful SEO tool that comes with a super-easy user-friendly interface. With Authority Labs, you can easily set up multiple sites and optimize your SEO campaigns. It also helps you acquire location-specific rank tracking to laser target your audience.
Users can also track the SEO campaigns and strategies used by their competitors in the market.
KEY FEATURES:
Global Tracking – You can easily do both local and global tracking for different countries and cities.
Keyword Targeting – Effective keyword targeting with keyword research tools.
Free Trial – Authority Labs also offers 30 days free trial.
Daily Reporting – Receive in-depth reports with daily rank checking that help you analyze where you are standing.
PRICING:
Authority Labs pricing
Authority Labs offers four different pricing plans. The Plus plans costs $49, and the Pro plan is $99. Other more advanced plans include Pro Plus at $225 and the Enterprise plan at $450. Apart from this, you also get a 30-day free trial; no credit card required.
USED FOR:
Tracking competitor domains
Tracking product ranking on various sites
Comparing mobile ranking to desktop results
Offers in-depth analytical reports automated reports into the reporting process
CONS:
Sorts keywords in alphabetic order, and there is no option to change this filter setting
- Serpstat.
Best SEO Tools Serpstat
When it comes to SEO and digital marketing solutions, Serpstat is a one-stop-shop. From optimizing your SEO to running your ad and content marketing campaigns, it helps you with just about everything.
The Serpstat tool does keyword research, competitor research, PPC analysis, and so forth. The dashboard is smooth and easy to use to avoid complexity. Plus, it also helps website owners to keep complete track of the backlinks of their competitors.
KEY FEATURES:
Website Analysis – Serpstat runs an analysis by monitoring the domain and URL of the website. The analysis includes in-depth SEO and PPC research.
Keyword Research – Keyword research includes cluster research, search suggestions, search volume, content marketing, and SERP analysis.
Backlink Analysis – Collects full backlinks data spanning over the last two years and at the same time keeps track of your competitors’ backlink strategies.
Site Audit – Cleans up your website, HTML, page speed, and never lets you miss any potential error.
PRICING:
Serpstat pricing
Serpstat offers four different pricing plans that include monthly and yearly subscriptions. The Lite plan costs $69 per month, the Standard plan is $149, the Advanced plan is $299, and the Enterprise is $499. You also get a 30-day free trial.
USED FOR:
Searching keyword variations and collecting international data
Checking the relevance of different webpages
Tracking universal search results
Finding ad strategies and budget of your competitors
CONS:
Site auditing is quite slow for heavy websites
Shows inaccurate keywords sometimes
- Long Tail Pro.
Best SEO Tools Long Tail Pro
Long Tail Pro is a keyword research tool that helps you explore less competitive keywords. These keywords can help you acquire high-converting online traffic, whatever your niche.
It offers excellent keyword suggestions in bulk, along with the keyword competitiveness score. This SEO tool is perfect for beginners and startups.
KEY FEATURES:
Create Multiple Projects – keep your all campaigns for different sites perfectly organized
Import and Export – Quick export of the best keywords into Excel and import into the Long-Tail Pro dashboard
Here’s how the Long Tail Pro works:
Long Tail Pro working
PRICING:
Long Tail Pro pricing
Long Tail Pro offers three different pricing plans along with 10 days of the money-back guarantee. The Agency plan costs $98 per month, the Pro plan is $45, and the Starter plan is $25.
USED FOR:
Finding competitive keywords
Generating long-tail keywords
CONS:
Limited manual keywords
Limited seed keywords
Does not help in analyzing backlinks
- SEObility.
Best SEO Tools SEObility
SEObility is a powerful all-in-one SEO software that helps you monitor your website, which comes in handy in SEO optimization. With its daily updates and link building tools, SEObility helps entrepreneurs improve their search engine rankings with ease.
On top of that, it crawls all the linked pages of a website efficiently and finds issues, such as duplicate content and broken links.
KEY FEATURES:
Rank Tracking – Helps you track daily keyword rankings based on different demographics and search engines.
Keyword Monitoring and On-page Analysis – Does on-page crawling and keyword monitoring giving proper improvement suggestions to the users.
Local Search Results – Users can also evaluate and monitor the local search results that will help them rank higher for a specified targeted group.
Competitors Comparison – Quickly explores and compares the content of your competitors’ website so that you can optimize your process.
PDF Export and E-Mail Reporting – Generate regular reports to show a change in the rankings of the websites.
PRICING:
SEObility pricing
The Basic plan, designed for beginners is available at free of cost. The Premier plan designed for professional websites is available at 30 days of a free trial. After the trial, the plan costs $50 every month. The final Agency plan is $200 and is perfect for large websites and agencies.
USED FOR:
Website crawling and site auditing
Checking daily updated Google rank tracker
Link building and backlink checking
Whitelabel reporting and regular monitoring
Runs a Metadata and on-page check
Blacklist and safe browsing check
Monitors your page response time
Exports in-depth reports in CSV and PDF format
- SEOquake.
Best SEO Tools SEOquake
SEOquake is one of the most powerful SEO tools and browser plugin that offers numerous SEO metrics. It is especially useful when it comes to content marketing as it quickly gives detailed information on any website.
It provides essential metrics, such as:
Number of external links
Alexa rank
Google rank
Domain age
SEMrush rank
KEY FEATURES:
SEO Bar – You just need to browse the web pages with SEO Bar and it will provide you with quick information.
SERP Overlay – It helps you view complete analysis of the SERP, and results can be exported in CSV format.
Keyword Analysis – Provides detailed and structured reports on keywords with proper keyword analysis.
Print and Export – Data can be saved into CSV file format from any file.
PRICING:
Entirely free of cost.
USED FOR:
Conducting an on-page SEO audit
Examining internal and external links
Comparing URLs and domains in real-time
Exporting data into CSV file format
CONS:
High-level parameters are quite confusing for the new users
- SEOptimer.
Best SEO Tools SEOptimer
SEOptimer is an easy-to-use and straightforward SEO audit tool that helps you improve your page ranking. It excellently performs on-page optimization and off-page link building.
KEY FEATURES:
White Label SEO Audit – Gives websites their own branded reports by running a check multiple factors.
Embeddable Audit – Helps you generate more leads and sales for the websites.
SEO Crawler – Helps in detecting technical SEO problems by scanning every page of the website.
SEO Audit API – Used for trend analysis, tracking problems, and bulk reporting.
PRICING:
SEOptimer pricing
The pricing plans include one plan for the websites and two programs for digital marketers. The DIY SEO plan for sites costs $19 per month. On the other hand, the White Label plan and the White Label and Embedding plan for digital marketers cost $29 per month and $59 per month, respectively. You also get a 14-day free trial.
USED FOR:
Content marketing
On-Page Optimization that includes improving various elements of the actual site
Off-Page Optimization that includes building quality links
Ad campaign management for a quick traffic
Social campaigns to improve social presence
CONS:
No mobile app
- LinkMiner.
Best SEO Tools LinkMiner
LinkMiner by Mangools is a highly effective backlink checker tool that helps you identify broken links. On top of that, it provides you with information like DA, Facebook likes, backlinks from Ahrefs, Moz, and more.
KEY FEATURES:
Powerful Backlinks – LinkMiner helps you identify Do-follow or No-follow backlinks by applying quick and advanced filters.
Link Strength – Evaluates the strength of the backlinks based on Citation Flow, Trust Flow, and Alexa Rank.
Advanced Backlink Analysis – Provides link building opportunities by finding new backlinks.
PRICING:
Initially, you get a 10-day free trial. After that, the paid plans start at $29 per month and range up to $79 per month.
USED FOR:
Mining the backlinks of your competitor’s website
Finding specific types of backlinks
Evaluating the strength of the links
CONS:
Does not always accurately assess the power of the backlinks
- Pitchbox.
Best SEO Tools Pitchbox
Pitchbox is an all-in-one solution that streamlines and automates the influencer outreach and content marketing process. It helps you get in touch with influencers and bloggers, which ultimately provides you with substantial link building opportunities.
KEY FEATURES:
Campaigns – Pitchbox helps you run campaigns to get in touch with publishers, bloggers, and influencers.
Product Review – The product review feature quickly finds websites that do product reviews.
Email Templates – Offers preset email templates to engage prospective leads.
Opportunity Detail Screen – Shows each prospect’s info and also adds tags to the opportunities.
Workflow – allows users to search and filter the results.
PRICING:
Pitchbox takes a fully-customized approach to their pricing. You simply schedule a demo and then their team provides you with a custom monthly price.
USED FOR:
Finding influencers, bloggers, and publishers
Customizing outreach emails with automatic follow up
Making data-driven decisions to bring maximum results
- Google Search Console.
Best SEO Tools Google Search Console
If you want to elevate your website’s Google ranking, then what’s better than leveraging Google’s SEO tool itself?
Google Search Console (formerly Webmaster Tools) helps you understand Google’s perspective of your website, measure the site’s search traffic, and fix issues related to your sitemap and indexing. By providing multiple data points and suggestions, Google Search Console is the backbone of your SEO. Note: Bing Webmaster Tools should be used in unison with this tool.
In addition to the Google Keyword Planner which runs through Google AdWords, Search Console is a must for every website. You can easily install this tool on WordPress with the Yoast SEO plugin.
KEY FEATURES:
Communication Channel – Acts as a communication channel that sends information about errors in your websites.
Control Center – Allows users to monitor the XML sitemaps that help them reevaluate and fix their errors.
Data Source – Allows users to extract data into Google Analytics or other analytical tools.
PRICING:
Free of cost.
USED FOR:
Search engine optimization and data analysis
Audience targeting and organic performance monitoring
Metadata testing and security monitoring
CONS:
Sometimes warnings and suggestions come with a wrong explanation
Doesn’t provide any information on your competitors
The new version is missing some vital SEO functionalities
- Moz.
Best SEO Tools Moz
Moz is, without any doubt, one of the best SEO Tools in the market. From site auditing to rank tracking and from backlink analysis to keyword research, there’s not much that Moz cannot do. It provides you with industry-standard metrics and various page optimization suggestions.
You can also install MozPro for advanced features and the MozBar browser extension, which allows SEO analysis, Moz scores, and Google SERP info in your browser.
KEY FEATURES:
Rank Tracking – Tracks organic rank and performance of thousands of traffic-driving keywords.
Keyword Analysis – Helps you find new keywords with competitor research and SERP analysis.
Backlink Analysis – Provides metrics like Domain Authority and helps you build additional backlinks.
Site Audits – Crawls all your webpages to find any issues or errors.
PRICING:
Moz pricing
Moz offers a 30-day free trial. The paid plans start from $99 per month and range up to $599 per month.
USED FOR:
Boosting website traffic and ranking
Keyword research and on-page optimization
Link profile analysis
CONS:
Does not explore many keywords
Database and metrics are available for the US only
- Ubersuggest.
Best SEO Tools Ubersuggest
Ubersuggest needs no introduction. Created by the marketing guru Neil Patel, this SEO tool holds a stellar reputation in the industry.
It is basically a free keyword research SEO tool that helps you find numerous long-tail keywords to increase your content’s outreach.
KEY FEATURES:
Content Optimization – Helps you optimize content for blogs or websites by providing niche-keywords.
Competition Analysis – This helps you analyze what your website competitors are doing or which keywords are helping them rank better.
Keyword Analysis & Suggestion – Discover keywords your target audience is using.
PRICING:
Free of cost.
USED FOR:
Identifying keywords to elevate your search engine ranking
Information on the competitive analysis
CONS:
Nothing to complain about; pretty good for a free tool.
- SpyFu.
Best SEO Tools Spyfu
SpyFu allows users to find the most profitable keywords used by their competitors. It also shows every ad campaign run by the competitors and their organic searches.
KEY FEATURES:
PPC Ad Rank Tracking – Helps you keep proper track of the ads and also suggests expansion keywords.
Monitor PPC Competitors – Keeps track of emerging competitors and their PPC strategies.
Keyword Grouping – Shows keyword groups of competitors’ AdWords so that you can incorporate into your own SEO strategy.
AdWord Advisor – Suggests highly useful keywords by analyzing the campaigns run by your competitors.
Keyword Spy Tool – Search for keywords used by your competitors and the number of clicks they get from them.
PRICING:
Spyfu pricing
SpyFu offers three different pricing plans with unlimited access to search results. The pricing plans start from $33 per month and range up to $199 per month if billed annually.
USED FOR:
Spying on your competitors’ keyword strategy
Keyword group analysis
Influencer marketing
Track ranking of SEO keywords
CONS:
Does not always show the accurate data
User-interface is quite complicated for beginners
- WooRank.
Best SEO Tools WooRank
WooRank is an automatic website review tool and SEO strategy checker. It provides you with tons of valuable data that helps you boost your website traffic, leads, and sales.
This SEO tool is perfect for everyone, be it digital marketers, webmasters, and agencies.
KEY FEATURES:
Keyword Tool – Keyword tool is used for tracking keywords and the change in ranking along with exploring competitors’ keywords.
Site Crawl – Helps you to fix site errors, track security issues, quickly find indexing errors, and eliminating any duplicate content issues.
SEO Monitoring – Monitor landing pages traffic, quick insight on keywords, website’s uptime, and overall functionality.
Sales Tools – Comes with a suite of sales tools that help you create highly converting sales pitches, white-label reports, custom PDF report templates, and more.
WooRank Extension – A free tool that runs a detailed analysis of websites.
PRICING:
WooRank pricing
WooRank offers three different plans and a 14-day free trial. The Pro plan costs $59.99 per month, the Premium plan is $179.99 per month, and the Enterprise plan is $249.99 per month.
USED FOR:
Mobile rendering
Social media data
SERP ranking and backlinks
Website analysis of your competitors
Marketing checklist and site crawl analysis
CONS:
It is a bit expensive
- Fat Rank.
Best SEO Tools Fatrank
Fat Rank is an amazing Google Chrome extension that helps you find out where your website ranks on Google. Moreover, it allows the users to quickly download the CSV reports from both the Fat Rank mobile app and Chrome extension.
KEY FEATURES:
Unlimited Keywords and Domains – Fat Rank provides unlimited keywords for any website that helps users outrank their competitors.
Graph Feature – Graph feature demonstrates the change in the ranking of the webpages over time.
CSV and PDF Reporting – It mails in-depth and robust analytical reports to the user in both CSV and PDF formats.
PRICING:
Free of cost.
USED FOR:
Competitors’ keyword research
Quick ranking reports
Multiple keyword checks
CONS:
You can check only one keyword at a time
Does not allow you to save previous keyword data
- Siteliner.
Best SEO Tools Siteliner
Unlike other SEO Tools on this list, Siteliner does not come with additional bells and whistles. That said, it is still a powerful tool that allows website owners to run a thorough check on their website. It helps you find issues, such as broken links, duplicate content, and more. This helps them improve the quality of their website(s), which ultimately results in boosting their search engine rankings.
KEY FEATURES:
Duplicate Content – Siteliner evaluates duplicate content on the website. Instead of scanning every single page at a time, it scans 500 pages at once.
Page Power – Analyses the power of pages based on the number of backlinks.
Broken Links – Ensures that every link on the website is working correctly by thoroughly scanning the website for broken links.
Reports – Shows a detailed report of each page with a standard XML sitemap.
PRICING:
Siteliner offers two different pricing plans. The “Siteliner Free” is free of cost and allows you to analyze up to 250 pages per month. The paid version, called the Siteliner Premium, costs 1c per page and can scan up to 25,000 pages in a month.
USED FOR:
Finding duplicate content
Finding broken links
Boosting the power of your webpage(s)
CONS:
Limited to internal analysis only
- Screaming Frog SEO Spider.
Best SEO Tools Screaming Frog
Screaming Frog is one of the best SEO Tools that help you perform super fast website audits. You just have to enter the URL of your website, and it will start crawling to find any broken links, missing tags, duplicate content, and so forth. Hardly any error goes unnoticed by Screaming Frog.
KEY FEATURES:
Audit Redirects – Helps in identifying both temporary and permanent redirect chains.
Duplicate Content – Finds duplicate content, duplicate URLs, and any other duplicate element.
XML Sitemaps – Quickly generate XML sitemaps by doing proper advanced configuration over the URLs.
Analyze Metadata – Properly analyze your metadata and page titles to make sure they have an appropriate length.
PRICING:
Screaming Frog is available free of cost but only if you want to crawl up to 500 URLs. Otherwise, you can upgrade to the paid version that costs £149 per year.
USED FOR:
Extracting data with XPath
Crawling JavaScript websites
Finding duplicate content
CONS:
Lacks an API
The free version comes with limited options
- Seed Keywords.
Best SEO Tools Seed Keywords
Seed Keywords allows website owners, bloggers, and influencers to find the most valuable keywords to increase their search engine rankings. Users can find the most suitable keywords for their websites by creating a search scenario for a particular query.
Here’s how it works:
First, create a scenario, which is nothing but asking a question.
Example: “if you have a faulty PC and you need to get it fixed. What would you search for?”
Seed Keywords scenario
After that, the tool will provide you with a unique URL that you need to share it as many people in your vertical as you can.
Next, you will have people answering your query, which means now you have a vast list of search terms from real-life users.
KEY FEATURES:
Create a Scenario – Helps generate unique URLs by creating a unique scenario according to the need of your website.
Seed Keywords – Provides different seed keywords to the users at free of cost.
PRICING:
You don’t have to pay a single dime. No hidden cost.
USED FOR:
Gathering data by creating scenarios
Discovering keyword ideas from real-life internet users
CONS:
Keywords can be inaccurate at times
- Mangools.
Best SEO Tools Mangools
If you want an all-in-one SEO tool within a small budget, then Mangools has you covered. It comes with a suite of five different SEO tools that can help you with keyword research, SERP analysis, rank tracking, and link tracking.
Unlike most SEO tools, Mangools doesn’t offer extra features that you’ll probably never use.
KEY FEATURES:
KWFinder – It is a keyword research tool that allows website owners to find the right keywords for their website content.
SERPChecker – It allows the users to check the websites which are ranking high for particular keywords in different places of the world. Users can also check the mobile ranking of the keywords.
SERPWatcher – It helps users keep a proper track of the change in the rankings of the keywords.
LinkMiner – It helps users analyze the competitors’ backlinks and discover more backlink opportunities.
SiteProfiler – Gives users a good view of their competitors’ website so that they can analyze their process carefully.
PRICING:
Mangools pricing
Mangools offers three different pricing plans for businesses of different levels. It also provides a 48-hour money-back guarantee and a 10-days free trial. The Basic plan costs $29.90 per month, the Premium plan is $39.90, and the Agency plan is $79.90.
USED FOR:
Keyword tracking and competitor analysis
Link management and localization
Rank tracking, based on relevant keywords
CONS:
Does not provide a dashboard for clients
The database is not as vast as other leading SEO tools
What Are SEO Tools?
SEO tools are defined as search engine optimization software that helps website owners improve their visibility on Google. SEO tools are primarily used to help website owners with keyword research, link building, on-page SEO, keyword rank tracking, technical SEO, and more.
These tools are typically software as a service (SaaS) applications that can be used online for a monthly fee. With Google’s ever-changing algorithm, it’s important to have a few different SEO tools in your arsenal as they are used for different things.
For example, if you’re just starting out with a new website, you could use Ahrefs for keyword research, SurferSEO for semantic keywords and on-page SEO, and SEMrush for technical SEO analysis.
SEO Tools FAQ.
How long does SEO take?
It typically takes 3-6 months to see results from your SEO efforts. If you just started a blog and your website is brand new, it will take longer to index than a reputable, high Domain Authority (DA) site. For example, it took me about eight months to get my first 100,000 monthly visitors.
Now that I have a higher DA, I can write a new page, index it, and it can appear on pages 2-3 of Google on the same day. Overall, the key is to treat every blog post like a long-term investment and make regular updates to improve your search rankings.
What is the best free SEO tool?
There are a lot of free SEO tools out there, but they don’t have as many helpful features as paid alternatives. However, if you want to monitor your SEO and do keyword research for free, you can try one of these tools:
- Google Keyword Planner.
- Moz Link Explorer.
- Google Trends.
- Google Analytics.
- Google Search Console.
- Keyword Hero.
- Screaming Frog.
Can I do my own SEO?
Yes, you can manage your own SEO if you are well versed in SEO strategies. I do all of my own SEO for this blog – I launched last year and now write to 300,000 monthly visitors, so it’s definitely doable.
Here are the steps to do your own SEO:
- Read SEO blogs and take courses to improve your skills.
- Know your target readers.
- Do keyword research to find valuable keywords to write about.
- Write your pages and blog posts with SEO in mind.
- Build Domain Authority (DA) with backlinks from guest posts and link building outreach.
- Understand how to use Google Analytics to monitor your traffic.
How much should I spend on SEO?
If you want to hire someone to help you SEO, the price can range from $75-150 per hour for an SEO expert ($750-$1,500 per month). High-end digital marketing agencies may charge up to $20,000 per month for complex jobs for large websites. Additionally, SEO tools are either free or cost around $99 per month. The first step to knowing what to spend on SEO is to calculate your return on investment (ROI) based on your website and niche.
Is SEO difficult?
Yes, SEO is difficult because it requires knowledge across multiple disciplines and search engines are always changing and updating their algorithms. To be successful at SEO, you need to build Domain Authority (DA) for your website with link building efforts. You also need to understand how to write content that ranks and be an expert in keyword research, writing, content marketing, WordPress, and more.
Conclusion.
Using the top SEO tools can quickly improve your keyword research and search engine rankings.
When choosing a tool, make sure to look into the exact features you need (and cost) before making a final decision.
Whether you’re a blogger, SaaS company, or a local business, SEO tools are 100% necessary to compete on search engines.
Most of these tools come with a free trial so you can test them out before making your final decision.
Which SEO tools do you use? Let me know in the comments below.
Further Reading on AdamEnfroy.com: If you’re just beginning, check out my full guide on how to start a blog this year. And if you’re ready to monetize your traffic, you can read my reviews of the top 105 affiliate programs to join.
Disclosure: I may receive affiliate compensation for some of the links below at no cost to you if you decide to purchase a paid plan. You can read our affiliate disclosure in our privacy policy. This site is not intending to provide financial advice. This is for entertainment only.
best free seo tools
This is a list of the 25 best free SEO tools on the planet.
In fact, these tools have helped my site get 449k+ visitors per month.
Backlinko – Users – September 2021
(Most of which came from SEO.)
The best part?
All of these tools work GREAT in 2022.
Let’s get started…
- Answer The Public
- Woorank’s SEO & Website Analysis Tool
- Animalz Revive
- CanIRank
- Google’s Mobile-Friendly Test
- Seed Keywords
- Exploding Topics
- Seobility
- Ubersuggest
- BROWSEO
- Detailed.com
- Google Search Console
- SERPerator
- Screaming Frog
- Google Analytics
- Reddit Keyword Research Tool
- Yoast WordPress Plugin
- Panguin Tool
- Wordtracker Scout
- Lipperhey
- Bing Webmaster Tools
- Dareboost
- Siteliner
- KWFinder
- People Also Ask
Bonus #1. Bulk Google Rank Checker
Bonus #2. LSI Graph
25 Best Free SEO Tools - Answer The Public
Find 150+ keyword ideas in seconds.
Most SEO tools get their data from the same place: The Google Keyword Planner.
Answer the Public is different.
This awesome tool finds questions that people ask on forums, blogs and on social media.
And it turns those questions into awesome keywords:
Answer The Public – “keto diet”
Best Feature: “Vs. Keywords”
You’d be surprised how many people search for “X vs. Y” keywords in Google.
(For example: “iPhone vs. Android” or “SEMRush vs. Ahrefs”.)
And Answer the Public has a section of the results dedicated to “Vs. Keywords”.
Answer The Public – “keto diet” – Versus section
This brings us to the 2nd tool on our list…
- Woorank’s SEO & Website Analysis Tool
Get a list of SEO improvements in seconds.
This is a very handy Chrome extension.
First, you get an overall SEO score.
Then, the tool shows you EXACTLY how to improve your site’s on-page and off-page SEO.
WooRank – Chrome extension
Best Feature: “Marketing Checklist”
Most SEO tools only tell you about problems… not solutions.
But with Woorank you get a detailed SEO checklist that you can use to fix any issues that you run into.
WooRank – Marketing checklist
And now it’s time for our next free SEO tool…
- Animalz Revive
Improve and update old content.
Animalz Revive helps you find older content on your site that needs an update, an upgrade… or both.
Before this tool, you had to manually comb through your Google Analytics account to find these pages.Which was a giant pain.
Fortunately, this tool tells you exactly which articles on your site need the most attention.
Animalz Revive Advice
Best Feature: “Traffic Loss Since Peak (Views)”
This feature lets you know exactly how many visitors that a piece of outdated content is costing you.
Animalz Revive
- CanIRank
Quickly answer the question: “Can I rank for this keyword?”.
CanIRank is a super-detailed keyword difficulty tool.
And unlike most free SEO tools, CanIRank doesn’t give you generic advice like:
“This keyword is really competitive”
Or
“This keyword has low competition”
Instead, it tells you whether or not YOU can rank for that keyword.
CanIRank
Very cool.
Best Feature: “How can you better target this keyword?”
CanIRank isn’t just for sizing up the first-page competition.
It also gives you suggestions that can help you rank for a specific term.
CanIRank – Keyword probability
- Google’s Mobile-Friendly Test
Get your site ready for Google’s Mobile-first Indexing.
You might have heard that Google recently made a big change to its algorithm.
(This change is officially called “Mobile-First Indexing”.)
The bottom line is this:
If your site isn’t optimized for mobile devices, you’re in big trouble.
Fortunately, you don’t need a full-time developer to make your site mobile-friendly. All you need to do is run your site through the Mobile-Friendly Test tool.
And it tells you whether or not Google considers your site mobile-friendly.
Google’s mobile friendly test
Best Feature: “Page loading issues”
This feature shows you how you can improve your site’s code. That way, Google’s mobile crawler can find and index all of the resources on your site.
Mobile-Friendly Test – Issues
- Seed Keywords
Find completely fresh keyword ideas.
Most keyword research tools work the exact same way:
Enter a seed keyword into the tool.
Get a list of closely-related terms.
The problem with this approach is this:
Everyone types the same seed keywords into these tools.
Well, Seed Keywords takes a completely different approach.
Instead of pulling seed keywords out of thin air, you ask your customers how they’d search for you online.
SeedKeywords – Scenario
Then, type those seed keywords into your favorite keyword research tool.
Best Feature: “Submit Query”
Once the results come in, you can use SeedKeywords to do a Google search for the keywords that people gave you.
That way you can quickly scan the search results… and see how competitive those keywords are.
SeedKeywords – Results
- Exploding Topics
Find popular keywords before they get competitive.
This free SEO tool does one simple thing:
It bubbles up topics that are just starting to trend.
exploding topics Homepage
That way, you can create content around these emerging trends (or optimize your old content around a new keyword).
The tool currently has about 2k topics in its database. And they’re adding more every week.
Best Feature: Categories
Categories let you drill down to a specific topic category that’s important to your business.
For example, let’s say you run marketing for a skincare brand. Well, you’d hit “beauty” and get a list of emerging topics in that space.
exploding topics Category Page
Nice.
- Seobility
Get a deep-dive SEO site analysis.
SEObility crawls your entire site and lets you know about search engine optimization issues like:
Slow loading pages
Blocked pages
Sitemap problems
Technical SEO issues
Lots more
SEOBility
You usually only get this type of stuff from paid SEO tools. So it’s really nice that Seobility gives you this data for free.
Best Feature: Content Report
This report hands you a list of pages that have content-related SEO issues.
(Things like: thin content, missing meta titles, keyword stuffing, and duplicate content.)
SEOBility – Content report
- Ubersuggest
Get keyword suggestions and competition data.
Ubersuggest has a lot of features that are usually only found in premium SEO tools.
But it’s 100% free.
To use it, type in a keyword that you want to rank for (or a competing website that you want to rank above).
Ubersuggest – Search
And Ubersuggest will give you detailed data on keyword difficulty, monthly search volume, and more.
Ubersuggest – Results
Plus, you get a list of suggested keywords that are based on the keyword you typed in.
Ubersuggest – Keyword suggestions
Best Feature: “Comparisons”
This feature shows you “X vs. Y” keywords.
Ubersuggest – Keyword comparisons
In my experience, X vs. Y keywords are super untapped.
Sure, they may not get as many searches as traditional keywords. But they’re SUPER targeted and high-converting.
And to my knowledge Ubersuggest is the only tool that specifically bubbles up X vs. Y keywords.
- BROWSEO
See your site through the eyes of a search engine.
As it turns out, search engines see your site VERY differently than you do.
And BROWSEO gives you the type of x-ray vision that search engines have.
BROWSEO
Best Feature: SERP Preview
Get a sweet preview of how your page appears in the search results:
BROWSEO – SERP preview
This is helpful for figuring out if your title and description tag are SEO-friendly (or too long). And optimizing your title and description can also help you get more organic clicks.
- Detailed.com
Get intel on your competition.
Detailed gives you a curated list of the most popular sites in your industry.
That way, you can size up your biggest competitors.
(And copy what they’re doing.)
Detailed
Best Feature: “Mentions”
This feature shows you who recently linked to (and tweeted about) your competition.
Detailed – Backlinko
- Google Search Console
Get SEO help straight from Google.
No list of free SEO tools would be complete without the Google Search Console.
Why?
The GSC is a VERY feature-rich piece of SEO software. And unlike pretty much every other tool on the market, you know the data is legit.
(After all, it comes from Google.)
For example, you can use the Google Search Console as a rank tracker to check your site’s rankings in the SERPs.
Using Google Search Console as a rank checker
Best Feature: Index Coverage Report
The Index Coverage Report gives you a list of pages on your site that aren’t getting indexed.
You can also see how you can get things back on track.
Google Search Console – Index coverage report
- SERPerator
This awesome tool lets you check the SERPs across different locations and devices.
As you probably know, the search results change dramatically depending on where you are and what device you’re using.
(Especially for local searches, like: “pizza shop” or “landscaper”.)
And this tool lets you see exactly how the results will look for someone searching on a particular phone from pretty much any major city in the world.
SERPerator – iPhone results
Best Feature: Compare Devices
See how the results look on two different mobile devices… side-by-side.
SERPerator – iPhone, compare devices
- Screaming Frog
Find and fix technical SEO issues in seconds.
Let’s face it:
Finding technical SEO problems on your site can be a HUGE pain.
Enter: Screaming Frog.
This nifty tool crawls your site using a Google-like crawler. And it generates a report of potential issues (like HTTP header errors, javascript rendering issues, bloated HTML, and crawl errors).
Screaming Frog
Best Feature: Discover Duplicate Content
As you might have heard, Google HATES duplicate content.
Fortunately, you can use Screaming Frog to quickly ID pages with duplicate content.
Screaming Frog – Duplicate content
- Google Analytics
See how people find and interact with your site.
OK, OK. Google Analytics isn’t really an SEO tool.
But it’s almost impossible to run an SEO campaign without it.
Why?
The data in Google Analytics tells you whether or not your SEO efforts are paying off.
I’m talking about data like:
Organic traffic
Bounce rate
Traffic sources
Time on site
Page speed
Google Analytics
Best Feature: Google Analytics and Google Search Console Integration
Google Analytics is super powerful on its own.
But when you combine it with the Google Search Console?
It’s even MORE powerful.
Linking your GSC account with GA hooks you up with helpful info, like the keywords people use to find your site, your organic CTR, and more cool stuff.
Google Analytics – Google Search Console
- Reddit Keyword Research Tool
This is one of my favorite little keyword research tools.
Why? Because it can bring up terms that I probably wouldn’t find with any other tool.
This tool scrapes Reddit words and phrases that tend to crop up in specific subreddits.
Reddit Keyword Research Tool
So if you know where your target audience hangs out on Reddit, this is a goldmine of keyword and content topic ideas.
Best Feature: Context
This feature takes you to the actual thread on Reddit.
That way, you can see exactly how that keyword is used in discussions.
- Yoast WordPress Plugin
The best SEO plugin for WordPress.
If your site runs on WordPress, you need to install Yoast ASAP.
It’s by far the most robust SEO plugin on the market.
The best part? It’s 100% free.
Yoast SEO WordPress plugin
Best Feature: XML Sitemap Generator
Sitemaps help Google and other search engines find, crawl and index all of the pages on your site.
And with the Yoast plugin, you don’t have to tinker with your sitemap every time you add a new page to your site.
That’s because Yoast updates your sitemap automatically. Cool.
Yoast – Sitemap
- Panguin Tool
Get to the bottom of a rankings drop.
This tool correlates your search traffic with known Google updates.
Why is this helpful?
Well, if you notice that your rankings dropped around the time of a big Google update, you can figure out what went wrong… and fix it.
Panguin
Best Feature: Switch Updates On/Off
Panguin makes it easy to zero in on a specific update.
For example, if you’re a local business that focuses on local SEO, you can only have Panguin ONLY show you Google updates that impacted local results.
Panguin – On/Off
- Wordtracker Scout
Steal your competitor’s keywords.
Wordtracker scout takes a unique approach to keyword research…
Instead of entering keywords into a tool, Wordtracker shows you the most common terms on a page.
That way, you can go over to one of your competitor’s pages… and grab the keywords they’re using in their content.
WordTracker Scout
(Note: This is only available as Chrome extension and isn’t supported for Firefox)
Best Feature: Opportunity
Shows you which keywords on your list have the best ratio of search volume and competition.
WordTracker Scout – Opportunity
- Lipperhey
Powerful website analyzer.
Lipperhey is a full-featured SEO analyzer that doesn’t cost a penny.
LipperHey
Best Feature: Keyword Suggestions
Get a list of keywords to add to specific pages on your site.
(Which can help you get more organic traffic from long-tail keywords).
LipperHey – Keyword suggestions
- Bing Webmaster Tools
Optimize your site for Bing.
Bing Webmaster Tools is basically the Google Search Console… but for Bing.
So if you want to get your site indexed (and ranked) in Bing, Bing Webmaster Tools is a must-have.
Bing Webmaster Tools
Best Feature: Keyword Research Tool
Get keyword ideas (and data) straight from Bing.
And unlike the Google Keyword Planner, the data from Bing is strictly for organic search (not Bing PPC or Adwords).
Bing Webmaster Tools – Keyword Research tool
- Dareboost
Analyze your site for speed, SEO, security and more.
Dareboost isn’t strictly an SEO tool.
But it does analyze your site for things that indirectly impact SEO, like your site’s loading speed and security.
Dareboost
Best Feature: Priorities
Let’s you know where to start first. Helpful if you’re strapped for time.
Dareboost – Priorities
- Siteliner
Get a full SEO report for free.
Siteliner scans your site for SEO problems (like blocked pages, messed up redirects and broken links).
Siteliner
Best Feature: Comparison with Other Sites
This lets you compare your site’s loading speed and page size to other site’s in Siteliner’s database. Helpful for benchmarking.
Siteliner – Comparison with other sites
- KWFinder
No-nonsense keyword research tool.
The best part of KWFinder is how darn easy it is to use.
But don’t let this fool you into thinking KWFinder isn’t powerful. It’s a legit keyword tool that lots of pros use.
KWFinder
Best Feature: LPS
LPS=Link Profile Strength.
This feature basically tells you how many links you’ll need to rank for that keyword.
So if you find a keyword that has a LPS of 50+, you know that you’ll need to do some serious link building to rank for that term.
KWFinder – LPS
- People Also Ask
This free tool pulls questions that appear in the “People Also Ask” section of Google’s search results.
Usetopic – People Also Ask
My only gripe with the tool is that it takes a while for the results to load. But I understand that’s because it has to actually run the search and grab questions from the PAA box. Which takes a while.
Overall, a very cool tool for finding question keywords.
Best Feature: Related Questions
People Also Ask shows you questions that you’d usually have to get by manually clicking on the PAA box in the SERPs.
For example, one of the questions the tool showed me was “What is a good keyword?”. And I also got a handful of questions that were closely related to the original question.
People Also Ask – Related questions
Bonus #1. Bulk Google Rank Checker
Simple and accurate rank checker tool.
If you want to see where you rank for a specific keyword in Google, you definitely want to use a rank tracking tool.
This free tool makes the process a cinch (and you can check up to 10 keywords for free).
Bulk Google Rank Checker
Best Feature: Search Engine Rankings
See where you rank in the SERPs… and where your competitors rank.
Bulk Google Rank Checker – SERPs
Bonus #2. LSI Graph
Advanced content optimization.
LSI keywords can help take your on-page SEO to the next level.
And that’s exactly what LSIGraph is designed to do: it creates a list of LSI keywords that you can sprinkle into your content.
LSI Graph
Best Feature: Analysis
Analysis lets you dig deep on an LSI keyword from your list. That way, you can find even MORE awesome LSI keywords to use.
Conclusion
Let us know your thoughts in the comment section below.
Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines