This is a free SEO software that will help you to find keywords for your website.
It will also help you to analyze your competitor’s backlinks and their keywords.
This software has a backlink checker, keyword rank checker, website analyzer and much more features.
You can use this software for free and it won’t take much time to install it on your computer or laptop.
Free Download Seo Software
Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.
Fast-forward to online marketing. How can you work smarter and faster with SEO?
It starts with having the right tools.
I’ve collected a big sampling of the best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use. I hope you find one or two (or twenty) you can put to good use, today.
- Google PageSpeed Insights
Check the speed and usability of your site on multiple devices
Limitations: None
Enter a URL and this tool will test the loading time and performance for that URL on desktop and mobile. It then grades your site’s performance on a score from 0 – 100. It tells you exactly how fast it takes to load the site according to different metrics, and also suggests areas for improvements.
Alternatives:Pingdom, WebPageTest, and GTMetrix
- Ahrefs Webmaster Tools
Run a technical audit of your site
Limitations: 5,000 crawl credits per project per month
Sign up for Ahrefs Webmaster Tools, verify your website and you’ll be able to audit your website for over 100+ technical SEO issues. The tool also gives suggestions on how to fix them.
After running an audit, it also suggests areas where you can improve your internal linking, which is helpful in boosting your rankings in search engines.
This tool also allows you to see your site’s organic keyword rankings as well as who’s linking to you.
Alternatives:Screaming Frog (audit), Beam Us Up (audit)
- Answer the Public
Hundreds of keyword ideas based on a single keyword
Limitations: Two free searches per day
Enter any relevant keyword, and Answer the Public will provide a huge list of long-tail keyword opportunities, plus common questions asked.
Alternatives: KeywordTool.io, UberSuggest, Keyword Sheeter, Keyword Generator
- Google Analytics
Complete web stats and search insights
Limitations: No limitations for its usage, but queries that are sending you organic traffic are hidden
Quite possibly the most powerful free analytics tool available, Google Analytics tracks pretty much every bit of traffic you can imagine on your website—where it comes from, which page is receiving it and so on.
While it’s not purely for SEO, it’s still a helpful tool to track if you’re getting traffic from organic search.
However, Google Analytics has since stopped showing which keywords are sending you those traffic. You’ll have to pair it with a tool like Keyword Hero to uncover what’s behind “(not provided).”
Alternatives:Matomo, Open Web Analytics, and Clicky
- Google Search Console
Constant website analysis, alerts, and error reports
Limitations: Only shows a handful of technical SEO issues, the top 1,000 backlinks and top 1,000 organic keywords
Google Search Console gives you a taste of what the most used search engine thinks of your website. You can use it to check and fix technical issues on your website, see important SEO data like clicks, impressions and average ranking position, submit sitemaps and more.
If ranking in search engines like Bing and Yandex are important to you, then take note that they have their own “search console” too.
Alternatives:Bing Webmaster Tools, Yandex Webmaster Tools
- Ahrefs’ Backlink Checker
Comprehensive link analysis
Limitations: Free for the top 100 backlinks
The free version of Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or URL, along with the total number of backlinks and referring domains (links from unique sites), Domain Rating (DR), and URL Rating (UR) where applicable.
A great way to use this tool is to paste your competitor’s website and find potential link building opportunities.
Alternatives: Moz Link Explorer
- Google Ads Keyword Planner
Know what people search for
Limitations: You’ll need to run an ad campaign to see exact search volumes
Enter a keyword or group of keywords into the tool, and Google Keyword Planner will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.
Alternatives:Bing Keyword Planner
- SERPSim
Preview how your web pages will look in Google’s search results
Limitations: None
See how your meta title and description will appear in the search results before you even publish your web page. Works for desktop and mobile.
Check for truncation issues and fix them instantly.
Alternatives: Portent’s SERP Preview Tool
- Google Trends
See the relative search popularity of topics
Limitations: None
Google Trends shows the popular search terms over time, which is useful for uncovering seasonal variations in search popularity amongst other things. Compare multiple terms to see the relative popularity.
- Ahrefs’ SEO toolbar
Check the broken links, redirect chains, nofollow links and on-page elements for any webpage
Limitations: Technical and on-page SEO features are free, but you’ll need an Ahrefs account to see SEO metrics within the SERPs
The Ahrefs SEO toolbar is a free Chrome and Firefox extension that allows you to check for broken links, trace redirect chains and highlight nofollow links for any webpage. It also generates an on-page SEO report that includes the webpage’s:
Title
Meta description
Word count
Headers
Hreflang tags
Canonicals
OG tags
This makes analyzing any page much easier and faster.
If you have access to a paid Ahrefs account, you’ll also be able to see important keyword metrics like search volume, CPC and keyword difficulty within the SERPs.
Alternatives:Detailed SEO Extension, SEO Minion, LinkMiner (broken links), Ayima Redirect Path (redirect tracing)
- Moz Local Listing Score
See how your local business looks online
Limitations: Data is only available for three countries: US, Canada & UK
Moz crunches data from more than 10 different sources—including Google, Yelp, and Facebook—to score your brick-and-mortar business on how it looks online. Results come complete with actionable fixes for inconsistent or incomplete listings.
- Yoast SEO
Optimize your blog posts for search engines
Limitations: Some data limitations, which you can unlock via a premium account
Enter the main keyword for your blog post and Yoast SEO will suggest how to tweak your blog post to optimize it for search engines.
Alternatives: Rank Math, All in One SEO Pack, The SEO Framework
- JSON-LD Schema Generator For SEO
Customize how your web pages appear in the search results
Limitations: None
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Create custom code so that your reviews, events, organizations, and people are displayed the way you want in Google’s search results. Once you’ve created your schema code, copy and paste into your website.
Then, use the next tool to check if the implementation has been done correctly.
Alternatives:Merkle’s Schema Markup Generator
- Classy Schema Structured Data Viewer
Check if your structured data was implemented correctly
Limitations: None
Always double check to make sure you’re implementing the technical aspects of SEO right. Use this tool to see if your structured data/schema markup was done correctly.
Alternatives: Google Structured Data Testing Tool (deprecating soon), Google’s Rich Results Test (currently does not test for all possible schema markups)
- SimilarWeb
View site stats for any domain
Limitations: You’ll need a paid account to see every data point, but the free version is good enough to get a snapshot of your competitor’s activity
Use this tool to estimate how much traffic a website gets. See a breakdown of traffic sources, locations, and more. A helpful tool for competitor research.
- SERP Robot
See your ranking position for up to five keywords
Limitations: None
Enter any website or web page and up to five keywords to see where you rank for each of them. Check your competitors’ rankings too.
- XML Sitemaps
Create a sitemap
Limitations: Free up to 500 pages
Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Search Console and Bing Webmaster Tools.
- Robots.txt Generator
Generate a robots.txt for your site
Limitations: None
Robots.txt files let the web robots know what to do with a website’s pages. When a page is disallowed in robots.txt, that’s instructions telling the robots to completely skip over those web pages.
Alternatives: YellowPipe’s Robots.txt Generator
- Copyscape
Check for duplicate content
Limitations: Only the top 10 results are shown
Enter a URL for a blog post or website, and Copyscape can tell you where else that content exists online. You might find results that you’ll need to follow-up with to help get your SEO in order.
- Google Alerts
Get alerted of any online mentions of your brand, product or company
Limitations: None
Enter your brand, company or product name and Google will send you an email if it finds any webpage mentioning those terms.
- Screaming Frog SEO Log File Analyser
Upload and analyze your log files
Limitations: Up to 1,000 lines
If you’re interested to find out what Googlebot is doing on your site, you can look into your website’s log files. Screaming Frog’s Log File Analyser allows you to do that for free.
Alternatives: SEOlyzer
- Exploding Topics
Discover the hottest trends
Limitations: None
SEOs often target topics with high search volume, but that means targeting topics that are already popular. What if you could find and target topics right before they hit the mainstream?
Use this tool to do that.
Alternatives: Glimpse, Treendly
- The Hreflang Tags Generator Tool
Generate hreflang tags for your multi-language/multi-country site
Limitations: None
If your site targets different countries or different languages, you’ll need to set up your hreflang tags properly. Unfortunately, it’s quite easy to mess up, which can cause issues for your site.
Enter your site’s URL, the language and country of the URL and the tool will generate the necessary hreflang annotations for you.
- Keyword Surfer
See search volumes and CPC data within the SERPs
Limitations: None
Install this free Chrome extension and you’ll be able to see search volumes and CPC data for any keyword you enter into Google. You’ll also see suggested keyword ideas that are related to your query.
Alternatives: WMS Everywhere
- Google Mobile-Friendly Test
Check your site’s mobile-friendliness
Limitations: None
Enter any URL and this tool will tell you if it’s mobile-friendly. It also tells you what went wrong and what you need to fix.
- Website Authority Checker
Check your website’s Domain Rating
Limitations: None
Enter your URL and see the Domain Rating (DR) of your website. Generally speaking, the higher the number, the more authoritative your website.
A high DR has been shown to correlate positively with higher Google rankings.
Alternatives: Moz’s Domain SEO Analysis Tool
- Whitespark’s Google Review Link Generator
Create a link for customers to review your business on Google
Customer reviews are important for local SEO purposes. This tool allows you to create a shareable link for customers to review your business on Google.
Further resources
Putting together a list of free SEO tools can be a daunting task. There are hundreds out there! I aimed to grab the ones that we’ve found valuable here at Buffer and the ones you can use via the web within minutes to get some amazing insights.
free seo software
Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, and sales. Thankfully, there are a ton of free SEO tools. The downside is that some of these free tools are junk.
I want to give you a go-to collection of the top free SEO tools. These are intuitive, slick, effective, powerful, and (best of all) they’re absolutely free.
- Google Analytics
If you’re not yet using Google Analytics, I recommend you start as soon as possible. There is no other data source that provides high-quality and detailed information like Google Analytics. In a Google-dominated era, it’s what we have to work with. Most of the other data tools simply piggyback on Google’s data using the API.
Assessment
You can’t ignore Google Analytics. Virtually all the actionable and important data about site visitors, traffic, etc., comes from this critical source.
More Information
How to Setup Google Analytics (Video)
How to Get Actionable Data from Google Analytics in 10 Minutes
- Google Search Console
If Google Analytics is the air that an online marketer breathes, then Google Search Console (formerly Webmaster Tools) is the food that the online marketer eats.
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The word “webmaster” in the former name is a bit of a misnomer. The tool is for more than webmasters. It’s for SEOs. The very focus of the tool has to do with “search” and “optimization.”
Some of GSC’s best insights come from just glancing at the dashboard. SEOs and marketers need to keep up with the dashboard on a regular basis.
google search console free SEO tools
Google Search Console provides some of the same data as Analytics, but in a simpler and more straightforward way. There’s less tweaking you can do with the numbers, but easier access to them.
search queries free SEO tools
One of the most important datasets is the link data. (Search Traffic → Links to Your Site → More). Staying up to date with toxic backlinks is one of the most essential steps in off-page SEO.
download latest links free SEO tools
If you ever have to deal with the dreaded manual penalty, or are routinely disavowing stubborn spam links, you will become very familiar with Google Search Console.
webmaster tools site messages free SEO tools
Assessment
Clearly, Google Search Console is indispensable. You need the data, you need the tools, and you need the power. I wish that more SEOs saw the value of the tool and used it more.
More Information
A Beginner’s Guide to Google Search Console (Yoast)
How to Setup Google Search Console (Video)
- Ubersuggest
Ubersugest is an all-in-one SEO tool designed to help you win the game of SEO. A big part of SEO success is knowing what you’re doing, what your competitors are doing, and how to adjust your strategy to take advantage of holes in the market.
Getting started with Ubersugest is as simple as typing a domain or keyword into the search bar.
ubersuggest free SEO tool
From here, you gain instant access to a report for your chosen domain or keyword.
ubersuggest information free SEO tool
For the sake of this post, I want to focus on the keyword search capabilities of Ubersuggest. It’s a great alternative to the Google Keyword Planner tool, which has lost some of its luster over the years.
After running a search for your primary keyword, here’s how you can use Ubersuggest to uncover related keywords to include in your content.
Step #1: Click “Keyword Ideas”
Located in the left sidebar, click “Keyword Ideas” to be taken to a comprehensive report.
ubersuggest free SEO tool keyword research
Step #2: Review the Results
This is where the fun begins. You’re provided a long list of keywords related to your seed keyword.
ubersuggest free SEO tool keyword ideas
There are four columns with corresponding data for each keyword:
Volume: Average number of monthly searches the keyword has on Google.
CPC: Average cost per click for a Google Ad for the keyword.
PD: Estimated competition in paid search (the higher the number, the more competitive).
SD: Estimated competition in organic search (the higher the number, the more competitive).
While this data alone is helpful, I want you to drill down deeper. Let’s keep going.
Step #3: Click on a Keyword
For example, if you want to rank for the keyword phrase “content marketing agency,” click on it to access the following.
ubersuggest free SEO tool keyword overview
Now, there’s no question as to what you need to do to reach the first page of Google. This data allows you to address points such as:
How much traffic you can reasonably expect to receive for each position on page one
The number of backlinks for your page one competitors
The number of social shares for each URL
Use this data to create content that’s 10x better than your competitors.
Step #4: Filter Your Search
After you gain a clear overview of related keywords that align with your company and its goals, turn on the filter feature to narrow your search. Here’s an example.
ubersuggest free SEO tool keyword ideas
You can set additional parameters, but this is where I like to start when searching for long-tail keywords.
You want to uncover keywords with enough search volume to move the needle, without focusing on anything that has an extremely high SEO Difficulty score.
ubersuggest free SEO tool keyword ideas
Even though it cuts out more than 400 keywords, you’re left with 12 that match your exact criteria. “Content marketing examples” is one of the best keywords on the list, despite an average monthly search volume of only 1,000. It has the ability to drive highly targeted traffic to your website, and with an SD of 17, you have a good chance of ranking.
Assessment
You can do a lot more than keyword research with Ubersuggest, but it’ll definitely help in this department. With this, you have what you need to select keywords that allow you to create killer content that’s destined to rank.
You can also add the free Chrome extension to use Ubersuggest right from the SERPs.
More Information
You can learn more by reading The Guide To Keyword Research.
- MozBar
Knowledge is the name of the game with the MozBar. When you think about it, SEO has a lot to do with knowing the right stuff. The MozBar helps you discover the right stuff at a glance.
The MozBar button sits right up in your browser toolbar — the place where all the action is going on. Click on the MozBar, and you generate an instant report on the website you’re visiting.
page analysis moz bar free seo tool
You can position the MozBar at the top, side, or bottom of your browsing window at all times.
mozbar free SEO tool
The toolbar has three main categories of data — Page Elements, Page Attributes, and Link Data.
Page Elements displays the nuts-and-bolts of on-page SEO. There’s a lot of information accessible at a glance. You can see the various tags — title, description, H1s, etc.
moz bar page analysis free SEO tool
Page attributes shows some below-the-surface onsite optimization features, such as robots, rel=”canonical” and load time. Additionally, you can find out on-page link data.
moz bar free SEO tool page analysis example
The Link Data tab has ranking factors and more information on a site’s links. Complete information is available only with a paid subscription.
mozbar free seo tool link data tab
Assessment
The MozBar’s true power is available to those who subscribe, and it’s a service worth the money. If you’re still in startup-cash-strapped phase, though, the folks at Moz are kind enough to provide this robust version of their tool at no cost.
More Information
Guide to Mozbar
It is available for Firefox and Chrome, Windows or Mac.
Download it here.
- SEOWorkers Analysis Tool
The Analysis Tool allows you to plug in a website URL — any website, even if it’s not yours — and generate a report.
Free SEO tool SEOworkers
SEOWorkers doesn’t provide anything new, but it does help to save a lot of time in analysis. Also, it provides background information on the data.
The report is quick and detailed.
analyzed page free seo tool
Some of the data, like the HTTP Headers Check is under-the-hood stuff that you wouldn’t normally think to check for.
http headers check free seo tool
Other analyzed features provide helpful icons to show you if you’re doing well, or if you need to pay attention to something:
head elements free seo tool
Here is SEOWorker’s unique feature. They teach you about SEO in addition to showing you the SEO data that matters. Within each analyzed category, the report provides a detailed discussion.
The keyword analysis is comprehensive. It displays head terms (single keywords), and two-, three-, and four word keyphrases (longtail keywords).
single keywords two words free SEO tool
Assessment
SEOWorkers provides a lot of information, and some of it is different from other SEO and reporting tools. However, it can be information overload.
For the experienced SEO, the discussion in each section is superfluous. For new SEOs who are still learning the tricks of the trade, it could be useful.
More Information
SEO tips from SEOWorkers
Other SEO tools from SEOWorkers
- WooRank Website Reviews
At first glance, WooRank’s Website Review appears to be just another freemium website analyzer. Upon closer, inspection, however, it gives handy insights into some not-so-obvious stuff.
You can analyze any website, and generate a report in seconds.
woorank free SEO tool
WooRank first displays a “Top priorities section. Unfortunately, here’s one of the downsides of the tool. Somehow, it thinks that I have a 404 error, lack a favicon, and don’t have a robots.txt file. All of these are inaccurate.
top priorities for Quicksprout woorank free SEO tool
For example, when I click on “Blog,” in the SEO report section, I receive this message.
We have not found a blog on this site woorank free SEO tools
I’m nonplussed, since content marketing is kind of my middle name, and my website definitely has an active blog.
On to more positive things.
The geodata is insightful, although Analytics provides similar information.
visitors for QuickSprout SEO tools
Social shareability is another helpful section. Few free analysis tools are able to aggregate this much social network data in a single place.
Social characteristics of QuickSprout free seo tools
The most outstanding feature of WooRank that I want to point out is the mobile section. Few free SEO analysis tools provide this level of data and perspective.
Mobile QuickSprout free SEO tools
That being said, Google does offer a free Mobile-Friendly Test.
Assessment
For its ease, interface, and amount of data, WooRank gets high marks. Unfortunately, not all the data seems to be accurate.
One of its major tools, the mobile optimization overview, can also be viewed using free tools from Google, so it’s not really revolutionary anymore.
More Information
WooRank Extension
- Neil Patel SEO Analyzer
We’ve already covered Ubersuggest, but there’s another tool in there that you need to be aware of — our SEO analyzer. (It used to be a separate tool, which is why I gave it its own number.) It really is a valuable tool — and it’s totally free.
Just plug in your URL, and the tool will spend about 10 minutes crawling your site.
The visual layout is clean and intuitive, providing plenty of crucial information including estimated traffic score, SEO score, and backlinks.
free seo analysis Ubersuggest
It will also tell you if you have any broken or blocked pages.
It will also share in SEO issues, see how your site performs on mobile, and actually give you tips on how to improve your site.
Assessment
Personal bias aside, I think that my website analyzer provides a very helpful perspective both on your own site, and especially on a side-by-side comparison of your competitors.
- ClickFlow
When it comes to growing your traffic, most marketers default to creating new content, building new backlinks, and so on.
The ClickFlow Content Decay Tool is different—it shows you old pages on your site that are no longer performing well. These outdated posts are great candidates for a content refresh.
First, you’ll want to connect the Content Decay Tool to your Google Search Console.
Once ClickFlow imports your data, you’ll see a report that shows you the pages on your site that have lost the most search traffic over the past 12 months.
clickflow free SEO tool
From there, you can update these posts to win back lost traffic. Simply expand upon your content, add examples to make it more thorough, and cut any outdated references.
Assessment
If you choose to upgrade to a paid ClickFlow account, you can even measure your content refreshes.
ClickFlow will show you the impact that updates have on your traffic and rankings, on a page-by-page basis.
- Anwer The Public
Answer The Public leverages Google Suggest to find all of the questions people may have related to any industry or keyword.
Just type in a keyword and it will give you a laundry list of questions people are searching for related to that keyword.
answer the public free seo tool
Similar to Ubersuggest, it also shows you comparison and preposition-related keywords.
Assessment
What I like about the tool is it presents the information in an interesting visual format. It’s also ideal for content ideation. Many of the questions can be used for FAQ sections or headers.
SEO doesn’t just exist on Google. You can also rank higher on Amazon, YouTube, Bing, and tons of other sites.
- Keyword.io
KeywordTool.io uses the same concept as Google Suggest, but for a handful of sites like Amazon, Play Store, and YouTube.
free seo tools Keyword io
If you are performing SEO on sites other than Google, you should check out KeywordTool.io.
Assessment
There are tons of free tools for SEO for Google. However, there are other search engines to consider. KeywordTool.io is a fantastic tool for your SEO aresenal.
- FAQfox
FAQfox is a neat little tool that finds you questions people want to answered based on any specific site you want information from.
For example, you can type in the word “marking” and quora.com as the URL, and it will show you category based questions people are asking on Quora.
free seo tools faq fox
You can do this for Reddit or any other site you want keyword or content ideas from.
Assessment
Great content should answer users’ questions. This free SEO tool can help you find the questions users are asking so you can address them.
- Google SERP Preview Tool
Have you noticed that some listings on Google get cut off because the title is too long?
A big misconception is Google uses character counts for meta tags. In reality, they count pixels.
Google SERP Tool will tell you how many pixels your meta tags contain and if they will get cut off by Google.
It also shows you a preview of what your web pages will look like on Google.
Assessment
The preview Google shows in the search results can drastically impact your click through rate. This neat tool lets you see what users see in the SERPs.
- Pagespeed Insights
Speed is everything. The faster your site loads the better you will rank, especially when it comes to Google’s mobile index.
Pagespeed Insights tells you what you need to fix for your site to load fast on any device.
It doesn’t matter if you are optimizing for tablet devices, desktop, or mobile, this tool will tell you what to fix.
Assessment
This tool is free, easy to use, and provides must-have information to help you speed up your site load time.
- SEOptimer
SEOptimer is a simple tool that gives you a technical overview of your on-page SEO as well as your content.
free seo tools seoptimer
Simply plug in your URL, and the tool provides a free SEO website audit and recommends tasks you can complete to improve your site’s SEO.
Assessment
Not sure where your SEO is going wrong? This tool breaks down things like page speed as well in addition to showing you how your website loads for both desktop and mobile devices. You can even see social sharing data.
- XML-Sitemaps.com
XML Sitemaps generates a sitemap for you that you can submit to Google Search Console. A sitemap helps search engines crawl your website, but its might feel too technical for small businesses or SEO newbies. This tool makes it super simple.
Conclusion
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