If you’re a digital marketer, you know that the most important thing you’ll ever do is learn as much as possible about your audience and their needs.
That’s why we’ve put together this list of free SEO tools for digital marketers. These tools will help you research keywords, monitor your competitors’ strategies, and even find out where your customers are coming from.
We’ll start with a brief explanation of what each tool does and then give you a link to download it!
Free Seo Tools For Digital Marketers App
Search engine optimization (SEO), is a series of strategies you can use to improve the visibility of your website within search engines like Google, Bing, Youtube, Safari and so on. By using quality SEO tools to assess, monitor, and improve your website, you increase your website’s rank in a search engine. But it can be a challenge to maintain an optimal website, given search engine ranking algorithms are always changing and being refined. To help you maintain an SEO-friendly site, we put together a comprehensive list of the best free SEO tools you can use to improve your website rankings.
FREE SEO TOOL INDEX
AnswerThePublic
Keyword GeneratorSEO concepts in chalk
AlsoAsked.com
Soovle
Google Trends
Keyword Surfer
Knowledge Graph
Google Analytics
Google Data Studio
GTmetrix
Google’s Tag Manager
Google’s Mobile Friendly Test
Web.Dev
Ahref
Scraper
Search Latte
SERP Checker
BrightLocal
MobileMoxie / SERPerator
GeoImgr
Google Alerts
Google My Business
Whitespark / Google Review Link Generator
Algoroo
The Wayback Machine
Hemmingway App
GMB Everywhere
USING FREE SEO TOOLS FOR YOUR WEBSITE
There’s a time and place for every tool. As business owners, we’re excited by the prospect of using free tools to promote our businesses and minimize operating costs. But sometimes the tools we gain end up costing us in time spent learning and using the product.
While there are many free tools available for use, it should be noted that their capabilities are usually limited by:
Capability. Some are meant to get a variety of jobs done quickly and simply. As a result, the depth of their usability extends only so far.
Usage. While there are a lot of great free tools, their use is often limited to a number of daily or monthly interactions. For these kinds of tools, if you want unlimited access, you often have to upgrade to a premium paid membership plan.
Stage of development. Some tools have profound and exciting horizons that use contemporary algorithms. While breakthrough nature gives them a powerful facade as a tool, they are often early in their stages of development and have a lot of bugs that need to be worked out. These tools rely on user trial and feedback to improve their efficacy.
SEO ToolsTHE BEST FREE ON-SITE SEO TOOLS FOR YOUR WEBSITE
Fortunately, there are tons of free, quality SEO tools to help your business. While some of these free tools offer a broad range of SEO solutions, the majority of them are meant to address singular SEO issues.
These free on-site and off-site SEO tools will analyze and improve your website’s search engine ranking through the optimization of keywords, semantics, link-building and more. On-site SEO describes a series of optimization processes you can perform on the web elements and components on your website. Some important on-site SEO topics include keyword searches, keyword generators, analytics, and semantic searches. Below, we’ll start by sharing some free SEO tools that can help with your on-site SEO activity.
FREE SEO TOOLS FOR KEYWORD PLANNING
SEO keywords are words used intentionally on your site to target leads and clients. Here are some awesome keyword tools to help you get the best ideas for creative and in-demand content.
- AnswerThePulblic
AnswerThePublic collects autocomplete data from search engine queries. When a user types a question into a search engine, AnswerThePublic listens. You can use their query data to create specific content on your website that answers your clients questions before they ever ask them.
Their site has free and upgraded versions. With their free version, you can access a limited number of search queries.
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- Keyword Generator
The Keyword Generator by Ahref is a smart database of over 8 million queries. By entering ten words or less, this tool will give you six detailed keyword reports with data on:
Keyword Metrics
Difficulty scores
Parent and sub-topics
Competitor keyword metrics
Popularity on other search engines
This is a great tool that will allow you to do some serious in-depth keyword analytics. Plus, with The Keyword Generator, you can stay organized in your research by creating your own keyword lists.
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Keyword Tools for SEO
- AlsoAsked.com
AlsoAsked.com uses keywords to return related questions from Google’s “People Also Ask” modules. Don’t get it confused with AnswerThePublic, who returns keyword content information Google Suggest data. AlsoAsked.com will help you generate follow-up questions so you can create thoroughly written articles.
This tool displays common questions in a web-like display, which is great for visual learners. It’s a great way to see the potential paths a user may take when asking Google different questions.
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- Soovle
You may have noticed that when you start typing in a query in Google that suggested endings to your query will be displayed as an auto fill. As you continue to type your query, the suggested endings will adjust according to your additional input. One keyword research strategy is to literally go to Google, start typing out the type of keywords you’re interested in, and seeing what shows up as auto-fills. But that’s where Soovle comes in.
Soovle is a single landing page with a search box in the middle. You begin to type your search there and it will create a list of all the auto-fills in real time, directly on the Soovle page. But it doesn’t just show the results for Google. It will also show the suggested searches for YouTube, Bing, Amazon, Yahoo!, Answers and Wikipedia. This gives you much more to look at when trying to come up up with relevant long-tail keywords to target.
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- Google Trends
Google Trends shows you how popular a keyword is according to various geographic locations. You can assess how a particular keyword’s popularity has changed over time to evaluate its effectiveness in targeting your clients.
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- Keyword Surfer
The Keyword Surfer tool is a Chrome extension that lets you assess a keyword’s search volumes within a particular amount of time. Keyword Surfer will also show you related keywords and their search volumes so you can compare which words and phrases would be best for your site.
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SEO SEMANTIC SEARCH TOOLS
Semantic search refers to the focus of keyword matching based on the context and structure of language. Google has made a lot of free tools available to you to help you improve your semantic search. One of the useful tools we found is Knowledge Graph.
- Knowledge Graph
Google’s Knowledge Graph is a database that graphs the contextual relationships between words. You can use the data from Knowledge Graph to better understand how to structure the language and format of your website’s content. It’s important to note that this tool is best suited for developers.
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Free Website Analytics ToolsFREE WEBSITE PERFORMANCE TOOLS
SEO Analytics refers to evaluating data from your website. This data could include number of sessions, users, page views, site duration, and bounce rates on a given web page during a given time. We found Google’s free analytics tools perfectly suitable for reviewing this sort of information. Check it out below:
- Google Analytics
Google Analytics is an expansive tool that gives you thorough reports of your website’s performance, traffic, audience, and so much more.
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- Google Data Studio
You can organize and manage your site analytics with Google Data Studio. The Data Studio lets you create interactive analytics dashboards and reports. These dashboards are compatible with other Google Analytics tools.
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- GTmetrix
If you’re concerned about the speed of your website’s page loads, you may find it useful to explore GTmetrix. GTmetrix will perform a comprehensive test on your web pages across different browsers, countries, and connections. This tool will return a report of your web page’s load details including page request speeds and sizes.
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- Google’s Tag Manager
If you need to gather more data on the users interacting with your website, try Google’s Tag Manager. The Google Tag Manager is a simple interface that allows site managers to manipulate a site’s tag data without having to reprogram any source code. Pairing this tool with Google Analytics will help you derive valuable data about your site visitors.
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- Google’s Mobile Friendly Test
If you need to ensure your site loads flawlessly and efficiently across all mobile devices, try Google’s Mobile Friendly Test. The Google Mobile Friendly Test will load your website’s content on a mobile-device simulator and test its compatibility with mobile resolutions. The test will return helpful information about page load information (including JavaScript error console logs), hacked content, and more.
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- Web.Dev
We use Web.Dev almost on a daily basis. It’s a fantastic tool to use if you want to identify technical issues with your website. It also gives you a score in four areas of your website. Those include your website (1) Performance, (2) Best Practices, (3) Accessibility and (4) SEO.
If you’re working on improving the Core Web Vitals for your website, then we suggest using this tool. If you fix the issues listed in the Web.Dev tool, you’ll likely fix any issues you have with the Core Web Vitals.
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THE BEST FREE OFF-SITE SEO TOOLS
Off-Site SEO describes a series of improvement processes you can towards elements outside of your website pages. Consider exploring the following tools for valuable off-site SEO topics:
Backlinking and Link-Building
Rank Tracking
Competitor Research and Analysis
Local SEO Management
Free seo backlink related toolsFree Backlinking and Link Building Tools
Backlinking and link building refer to increasing the popularity and credibility of your website by having links to your website featured on other sites. Your website gains popularity from the number of sites that link to you. And your website domain gains authority when the sites that link back to you are also credible.
Backlink Checker and Broken Link Checker
- Ahref
Overall, Ahref is an amazing SEO resource with a variety of free and paid tools. We think you’ll love what you can do with their link checkers.
The free version of Ahref’s Backlinking Checker offers a limited data analysis of a URL’s usage and doman rating across multiple sites. This tool will also show you the sites where the URL is being linked from, as well as the search engine’s rating of the referring website’s authority.
Ahref’s Broken Link Checkers will review all the links from a given URL and report their inbound and outbound working status.
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- Scraper
Chrome’s extension Scraper is a tool for advanced users. Scraper collects target data from any link. One of its common uses is for scraping link prospects from search results. It should be noted that this is a limited tool and users still encounter bugs while using it.
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FREE SEO RANK TRACKING TOOLS
Rank tracking, also called position tracking or SERP tracking, describes the history of a site’s or keyword’s search engine results, as well as the steps one can take to improve their rankings. Some free tools we found useful for rank tracking were:
- Search Latte
Search Latte allows you to view the Google search results from any country, domain, and language. This tool is great if you need to optimize your search rankings internationally.
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- SERP Checker
Ahref’s SERP Checker returns the top ten real-time search results for a particular keyword in over 170 countries. This tool will give you Domain and URL Authority rankings, which are important attributes in determining search engine ranking. You should try this tool if you need more to gather information about international SEO metrics like backlinking and search traffic.
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LOCAL SEARCH RESULTS CHECKER
- BrightLocal
BrightLocal’s Local Search Results Checker lets you view search results from a very specific local area. The Local Search Results Checker returns local keyword search results at a city, town, zip code level, or language level.
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Tools for doing local seo
Mobile SERP Test
- MobileMoxie / SERPerator
MobileMoxie’s Mobile SERP test, SERPerator, allows you to check a site’s mobile rankings. You can test up to two mobile devices while specifying keywords by country, city, zip code, or language. This service can be used up to three times a month for free.
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- GeoImgr
One of the most overlooked SEO marketing activities is geotagging. When you publish images on your Google My Business account (mentioned later), and other places, it’s smart to embed the location your business services in the image. GeoImgr has a free version that allows you to easily do this. And with a paid version you can do it even more easily.
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FREE SEO COMPETITOR RESEARCH AND ANALYSIS TOOLS
- Google Alerts
Keeping up with your competitors is an important SEO tactic. Make sure you’re monitoring your keeping your edge by staying up to date on your competitor’s trending keywords and content. We found Google Alerts to be an easy and useful tool to help you with this task.
Google Alerts will send you real-time updates pertaining to any mention of a keyword or business name. You can customize the frequency and sources of your alerts, and you can sort your alerts by region, language, and rating.
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FREE LOCAL SEO MANAGEMENT TOOLS
Local SEO Management refers to the steps a business can take to increase their online local presence. So, here are some tools you can use to improve your business’s local search rankings:
- Google My Business
Google’s My Business allows you to list your business as a profile within the search engine. You can help localize your business by including location, contact, and about information for your business. This is a fantastic tool because it also allows you to view data on how leads and clients interact with your site, like calls, direction inquiries, follow percentages, bookings and more.
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GOOGLE BUSINESS REVIEW LINK GENERATOR
- Whitespark / Google Review Link Generator
Whitespark’s Business Review Link Generator is a fast and simple URL tool that helps you get client reviews posted directly to your Google business profile. So, all you have to do is enter your business name, copy your review link, and send it to your clients.
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OTHER FREE SEO TECHNICAL TOOLS
How Much Does Social Media Impact SEO Efforts? – Click here to read the post.
These tools will strengthen your SEO approach by informing you of important search engine and web page changes.
- Algoroo
Algoroo is a Google algorithm tracker. This invaluable, free tool tracks algorithmic changes or updates across US and AUS Google SERPs for both desktop and mobile devices.
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- The Wayback Machine
The Wayback Machine found on Internet Archive’s page is a unique digital historical tool. This tool shows you what a web page used to look like over a given period of time. So, this tool can help paint a picture of how website trends change over time.
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- Hemmingway App
Readability is often an overlooked element of SEO. But here’s the thing, when someone lands on your website, if the text isn’t easy to read and digest, then your website probably isn’t useful. As a result, the website visitor will likely leave your site and do a new Google search to find someone else who can help them. You want to keep people on your website, and for that reason, you need to have great “readability.”
Hemmingway App is an excellent tool you can use to help you write great content. As you write your content in that tool, it will provide you feedback in real time. If you’re sentence is too long, it’ll let you know. When you use difficult words, it will suggest alternatives. If there are other issues detected in your writing, it will inform you. And it will even give you a grade, to show what level of writing you are. Ideally, most content writers should try to write at a 9th grade level, or lower.
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27.GMB Everywhere
GMB Everywhere is a free handy Chrome Extension that will automatically display Google My Business categories directly on Google Maps. It is a great way to see a competitor’s information, see how others in your industry are marketing their services. It can also provide insight into new areas of opportunity for yourself. GMB Everywhere will list all of the categories available for any business you search.
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CLOSING NOTES ON SEO
Search engine optimization is a multifaceted topic with a seemingly endless number of tools.
If you need help with the strategy or implementation of your SEO, let us know! You can connect with us via the contact form below.
best free seo tools
This is a list of the 25 best free SEO tools on the planet.
In fact, these tools have helped my site get 449k+ visitors per month.
Backlinko – Users – September 2021
(Most of which came from SEO.)
The best part?
All of these tools work GREAT in 2022.
Let’s get started…
- Answer The Public
- Woorank’s SEO & Website Analysis Tool
- Animalz Revive
- CanIRank
- Google’s Mobile-Friendly Test
- Seed Keywords
- Exploding Topics
- Seobility
- Ubersuggest
- BROWSEO
- Detailed.com
- Google Search Console
- SERPerator
- Screaming Frog
- Google Analytics
- Reddit Keyword Research Tool
- Yoast WordPress Plugin
- Panguin Tool
- Wordtracker Scout
- Lipperhey
- Bing Webmaster Tools
- Dareboost
- Siteliner
- KWFinder
- People Also Ask
Bonus #1. Bulk Google Rank Checker
Bonus #2. LSI Graph
25 Best Free SEO Tools - Answer The Public
Find 150+ keyword ideas in seconds.
Most SEO tools get their data from the same place: The Google Keyword Planner.
Answer the Public is different.
This awesome tool finds questions that people ask on forums, blogs and on social media.
And it turns those questions into awesome keywords:
Answer The Public – “keto diet”
Best Feature: “Vs. Keywords”
You’d be surprised how many people search for “X vs. Y” keywords in Google.
(For example: “iPhone vs. Android” or “SEMRush vs. Ahrefs”.)
And Answer the Public has a section of the results dedicated to “Vs. Keywords”.
Answer The Public – “keto diet” – Versus section
This brings us to the 2nd tool on our list…
- Woorank’s SEO & Website Analysis Tool
Get a list of SEO improvements in seconds.
This is a very handy Chrome extension.
First, you get an overall SEO score.
Then, the tool shows you EXACTLY how to improve your site’s on-page and off-page SEO.
WooRank – Chrome extension
Best Feature: “Marketing Checklist”
Most SEO tools only tell you about problems… not solutions.
But with Woorank you get a detailed SEO checklist that you can use to fix any issues that you run into.
WooRank – Marketing checklist
And now it’s time for our next free SEO tool…
- Animalz Revive
Improve and update old content.
Animalz Revive helps you find older content on your site that needs an update, an upgrade… or both.
Before this tool, you had to manually comb through your Google Analytics account to find these pages.Which was a giant pain.
Fortunately, this tool tells you exactly which articles on your site need the most attention.
Animalz Revive Advice
Best Feature: “Traffic Loss Since Peak (Views)”
This feature lets you know exactly how many visitors that a piece of outdated content is costing you.
Animalz Revive
- CanIRank
Quickly answer the question: “Can I rank for this keyword?”.
CanIRank is a super-detailed keyword difficulty tool.
And unlike most free SEO tools, CanIRank doesn’t give you generic advice like:
“This keyword is really competitive”
Or
“This keyword has low competition”
Instead, it tells you whether or not YOU can rank for that keyword.
CanIRank
Very cool.
Best Feature: “How can you better target this keyword?”
CanIRank isn’t just for sizing up the first-page competition.
It also gives you suggestions that can help you rank for a specific term.
CanIRank – Keyword probability
- Google’s Mobile-Friendly Test
Get your site ready for Google’s Mobile-first Indexing.
You might have heard that Google recently made a big change to its algorithm.
(This change is officially called “Mobile-First Indexing”.)
The bottom line is this:
If your site isn’t optimized for mobile devices, you’re in big trouble.
Fortunately, you don’t need a full-time developer to make your site mobile-friendly. All you need to do is run your site through the Mobile-Friendly Test tool.
And it tells you whether or not Google considers your site mobile-friendly.
Google’s mobile friendly test
Best Feature: “Page loading issues”
This feature shows you how you can improve your site’s code. That way, Google’s mobile crawler can find and index all of the resources on your site.
Mobile-Friendly Test – Issues
- Seed Keywords
Find completely fresh keyword ideas.
Most keyword research tools work the exact same way:
Enter a seed keyword into the tool.
Get a list of closely-related terms.
The problem with this approach is this:
Everyone types the same seed keywords into these tools.
Well, Seed Keywords takes a completely different approach.
Instead of pulling seed keywords out of thin air, you ask your customers how they’d search for you online.
SeedKeywords – Scenario
Then, type those seed keywords into your favorite keyword research tool.
Best Feature: “Submit Query”
Once the results come in, you can use SeedKeywords to do a Google search for the keywords that people gave you.
That way you can quickly scan the search results… and see how competitive those keywords are.
SeedKeywords – Results
- Exploding Topics
Find popular keywords before they get competitive.
This free SEO tool does one simple thing:
It bubbles up topics that are just starting to trend.
exploding topics Homepage
That way, you can create content around these emerging trends (or optimize your old content around a new keyword).
The tool currently has about 2k topics in its database. And they’re adding more every week.
Best Feature: Categories
Categories let you drill down to a specific topic category that’s important to your business.
For example, let’s say you run marketing for a skincare brand. Well, you’d hit “beauty” and get a list of emerging topics in that space.
exploding topics Category Page
Nice.
- Seobility
Get a deep-dive SEO site analysis.
SEObility crawls your entire site and lets you know about search engine optimization issues like:
Slow loading pages
Blocked pages
Sitemap problems
Technical SEO issues
Lots more
SEOBility
You usually only get this type of stuff from paid SEO tools. So it’s really nice that Seobility gives you this data for free.
Best Feature: Content Report
This report hands you a list of pages that have content-related SEO issues.
(Things like: thin content, missing meta titles, keyword stuffing, and duplicate content.)
SEOBility – Content report
- Ubersuggest
Get keyword suggestions and competition data.
Ubersuggest has a lot of features that are usually only found in premium SEO tools.
But it’s 100% free.
To use it, type in a keyword that you want to rank for (or a competing website that you want to rank above).
Ubersuggest – Search
And Ubersuggest will give you detailed data on keyword difficulty, monthly search volume, and more.
Ubersuggest – Results
Plus, you get a list of suggested keywords that are based on the keyword you typed in.
Ubersuggest – Keyword suggestions
Best Feature: “Comparisons”
This feature shows you “X vs. Y” keywords.
Ubersuggest – Keyword comparisons
In my experience, X vs. Y keywords are super untapped.
Sure, they may not get as many searches as traditional keywords. But they’re SUPER targeted and high-converting.
And to my knowledge Ubersuggest is the only tool that specifically bubbles up X vs. Y keywords.
- BROWSEO
See your site through the eyes of a search engine.
As it turns out, search engines see your site VERY differently than you do.
And BROWSEO gives you the type of x-ray vision that search engines have.
BROWSEO
Best Feature: SERP Preview
Get a sweet preview of how your page appears in the search results:
BROWSEO – SERP preview
This is helpful for figuring out if your title and description tag are SEO-friendly (or too long). And optimizing your title and description can also help you get more organic clicks.
- Detailed.com
Get intel on your competition.
Detailed gives you a curated list of the most popular sites in your industry.
That way, you can size up your biggest competitors.
(And copy what they’re doing.)
Detailed
Best Feature: “Mentions”
This feature shows you who recently linked to (and tweeted about) your competition.
Detailed – Backlinko
- Google Search Console
Get SEO help straight from Google.
No list of free SEO tools would be complete without the Google Search Console.
Why?
The GSC is a VERY feature-rich piece of SEO software. And unlike pretty much every other tool on the market, you know the data is legit.
(After all, it comes from Google.)
For example, you can use the Google Search Console as a rank tracker to check your site’s rankings in the SERPs.
Using Google Search Console as a rank checker
Best Feature: Index Coverage Report
The Index Coverage Report gives you a list of pages on your site that aren’t getting indexed.
You can also see how you can get things back on track.
Google Search Console – Index coverage report
- SERPerator
This awesome tool lets you check the SERPs across different locations and devices.
As you probably know, the search results change dramatically depending on where you are and what device you’re using.
(Especially for local searches, like: “pizza shop” or “landscaper”.)
And this tool lets you see exactly how the results will look for someone searching on a particular phone from pretty much any major city in the world.
SERPerator – iPhone results
Best Feature: Compare Devices
See how the results look on two different mobile devices… side-by-side.
SERPerator – iPhone, compare devices
- Screaming Frog
Find and fix technical SEO issues in seconds.
Let’s face it:
Finding technical SEO problems on your site can be a HUGE pain.
Enter: Screaming Frog.
This nifty tool crawls your site using a Google-like crawler. And it generates a report of potential issues (like HTTP header errors, javascript rendering issues, bloated HTML, and crawl errors).
Screaming Frog
Best Feature: Discover Duplicate Content
As you might have heard, Google HATES duplicate content.
Fortunately, you can use Screaming Frog to quickly ID pages with duplicate content.
Screaming Frog – Duplicate content
- Google Analytics
See how people find and interact with your site.
OK, OK. Google Analytics isn’t really an SEO tool.
But it’s almost impossible to run an SEO campaign without it.
Why?
The data in Google Analytics tells you whether or not your SEO efforts are paying off.
I’m talking about data like:
Organic traffic
Bounce rate
Traffic sources
Time on site
Page speed
Google Analytics
Best Feature: Google Analytics and Google Search Console Integration
Google Analytics is super powerful on its own.
But when you combine it with the Google Search Console?
It’s even MORE powerful.
Linking your GSC account with GA hooks you up with helpful info, like the keywords people use to find your site, your organic CTR, and more cool stuff.
Google Analytics – Google Search Console
- Reddit Keyword Research Tool
This is one of my favorite little keyword research tools.
Why? Because it can bring up terms that I probably wouldn’t find with any other tool.
This tool scrapes Reddit words and phrases that tend to crop up in specific subreddits.
Reddit Keyword Research Tool
So if you know where your target audience hangs out on Reddit, this is a goldmine of keyword and content topic ideas.
Best Feature: Context
This feature takes you to the actual thread on Reddit.
That way, you can see exactly how that keyword is used in discussions.
- Yoast WordPress Plugin
The best SEO plugin for WordPress.
If your site runs on WordPress, you need to install Yoast ASAP.
It’s by far the most robust SEO plugin on the market.
The best part? It’s 100% free.
Yoast SEO WordPress plugin
Best Feature: XML Sitemap Generator
Sitemaps help Google and other search engines find, crawl and index all of the pages on your site.
And with the Yoast plugin, you don’t have to tinker with your sitemap every time you add a new page to your site.
That’s because Yoast updates your sitemap automatically. Cool.
Yoast – Sitemap
- Panguin Tool
Get to the bottom of a rankings drop.
This tool correlates your search traffic with known Google updates.
Why is this helpful?
Well, if you notice that your rankings dropped around the time of a big Google update, you can figure out what went wrong… and fix it.
Panguin
Best Feature: Switch Updates On/Off
Panguin makes it easy to zero in on a specific update.
For example, if you’re a local business that focuses on local SEO, you can only have Panguin ONLY show you Google updates that impacted local results.
Panguin – On/Off
- Wordtracker Scout
Steal your competitor’s keywords.
Wordtracker scout takes a unique approach to keyword research…
Instead of entering keywords into a tool, Wordtracker shows you the most common terms on a page.
That way, you can go over to one of your competitor’s pages… and grab the keywords they’re using in their content.
WordTracker Scout
(Note: This is only available as Chrome extension and isn’t supported for Firefox)
Best Feature: Opportunity
Shows you which keywords on your list have the best ratio of search volume and competition.
WordTracker Scout – Opportunity
- Lipperhey
Powerful website analyzer.
Lipperhey is a full-featured SEO analyzer that doesn’t cost a penny.
LipperHey
Best Feature: Keyword Suggestions
Get a list of keywords to add to specific pages on your site.
(Which can help you get more organic traffic from long-tail keywords).
LipperHey – Keyword suggestions
- Bing Webmaster Tools
Optimize your site for Bing.
Bing Webmaster Tools is basically the Google Search Console… but for Bing.
So if you want to get your site indexed (and ranked) in Bing, Bing Webmaster Tools is a must-have.
Bing Webmaster Tools
Best Feature: Keyword Research Tool
Get keyword ideas (and data) straight from Bing.
And unlike the Google Keyword Planner, the data from Bing is strictly for organic search (not Bing PPC or Adwords).
Bing Webmaster Tools – Keyword Research tool
- Dareboost
Analyze your site for speed, SEO, security and more.
Dareboost isn’t strictly an SEO tool.
But it does analyze your site for things that indirectly impact SEO, like your site’s loading speed and security.
Dareboost
Best Feature: Priorities
Let’s you know where to start first. Helpful if you’re strapped for time.
Dareboost – Priorities
- Siteliner
Get a full SEO report for free.
Siteliner scans your site for SEO problems (like blocked pages, messed up redirects and broken links).
Siteliner
Best Feature: Comparison with Other Sites
This lets you compare your site’s loading speed and page size to other site’s in Siteliner’s database. Helpful for benchmarking.
Siteliner – Comparison with other sites
- KWFinder
No-nonsense keyword research tool.
The best part of KWFinder is how darn easy it is to use.
But don’t let this fool you into thinking KWFinder isn’t powerful. It’s a legit keyword tool that lots of pros use.
KWFinder
Best Feature: LPS
LPS=Link Profile Strength.
This feature basically tells you how many links you’ll need to rank for that keyword.
So if you find a keyword that has a LPS of 50+, you know that you’ll need to do some serious link building to rank for that term.
KWFinder – LPS
- People Also Ask
This free tool pulls questions that appear in the “People Also Ask” section of Google’s search results.
Usetopic – People Also Ask
My only gripe with the tool is that it takes a while for the results to load. But I understand that’s because it has to actually run the search and grab questions from the PAA box. Which takes a while.
Overall, a very cool tool for finding question keywords.
Best Feature: Related Questions
People Also Ask shows you questions that you’d usually have to get by manually clicking on the PAA box in the SERPs.
For example, one of the questions the tool showed me was “What is a good keyword?”. And I also got a handful of questions that were closely related to the original question.
People Also Ask – Related questions
Bonus #1. Bulk Google Rank Checker
Simple and accurate rank checker tool.
If you want to see where you rank for a specific keyword in Google, you definitely want to use a rank tracking tool.
This free tool makes the process a cinch (and you can check up to 10 keywords for free).
Bulk Google Rank Checker
Best Feature: Search Engine Rankings
See where you rank in the SERPs… and where your competitors rank.
Bulk Google Rank Checker – SERPs
Bonus #2. LSI Graph
Advanced content optimization.
LSI keywords can help take your on-page SEO to the next level.
And that’s exactly what LSIGraph is designed to do: it creates a list of LSI keywords that you can sprinkle into your content.
LSI Graph
Best Feature: Analysis
Analysis lets you dig deep on an LSI keyword from your list. That way, you can find even MORE awesome LSI keywords to use.
Conclusion
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