Free SEO tools for WordPress business.
If you’re a WordPress business owner and you’re looking to expand your reach, then you need to know how to optimize your site for search engines. This is the only way that people will be able to find your site, and the more they find it, the more money you’ll make.
You may be tempted by expensive SEO tools—but don’t fall for it! There are plenty of free tools out there that do all the same things as their paid counterparts, only better! In this article we’ll show you some top-notch SEO tools that are free for everyone, no matter what kind of budget you have or what kind of business model works best for them (such as private label resellers).
Free Seo Tools For WordPress Business
Often we’re asked about what are the best WordPress SEO plugins and tools that we recommend.
That’s because search engines are a major source of traffic for most websites on the internet. Optimizing your website for search engines can help you rank higher in search results and significantly grow your business.
In this article, we will share the best WordPress SEO plugins and tools that you should use. Some of these tools offer similar functionalities, so we will also highlight which ones are the best for specific use-cases.
Best WordPress SEO plugins and tools
Things You Must Know About WordPress SEO Plugins & Tools
When reading SEO tips or searching for “best free WordPress SEO plugins”, you will come across articles that feature several dozen tools.
This can be quite overwhelming for beginners and non-techy users.
The truth is that you don’t need dozens of top SEO tools to get higher search rankings.
While most blog posts (including ours) will share the top most popular SEO plugins, it is extremely important for you to understand the use-cases of each tool.
For example, you never want to use more than one WordPress SEO plugin on your website. We will mention All in One SEO, Yoast SEO, SEOPress, and Rank Math. You need to pick only one to avoid plugin conflict.
We’ll mention SEMRush, Ahrefs, and few other powerful tools, but you don’t need them all when you’re first starting out since they have a similar feature set. We will share what tools we use in our business, and which features are the best among each tool.
With that said, let’s take a look at our expert pick of the best WordPress SEO plugins and tools.
- All in One SEO for WordPress (AIOSEO)
All in One SEO for WordPress (AIOSEO)
All in One SEO for WordPress (AIOSEO) is the best WordPress SEO plugin on the market. Used by over 3+ million users, it is the most comprehensive SEO toolkit that helps you improve search rankings without learning any complicated SEO jargon.
It comes with the easiest setup wizard that automatically helps you choose the best SEO settings for your business. AIOSEO shows you TruSEO on-page analysis with an actionable checklist to optimize your posts and pages.
The on-page SEO checklist includes a smart meta tag generator where you can use dynamic values (current year, month, day, custom fields, author info, and much more) in your SEO title and descriptions. This means you don’t need to update a post just to change SEO titles.
All in One SEO (AIOSEO) dynamic meta title and description
AIOSEO also comes with Rich snippet schema markup, smart XML sitemaps (with advanced controls), SEO health check, and other useful features to grow your search engine visibility.
There is a built-in social media integration to add Open Graph metadata as well. This means you can choose which image or thumbnail you want to show when your pages are shared on social media websites like Facebook, Twitter, Pinterest, etc.
All in One SEO for WordPress (AIOSEO) social media profiles
AIOSEO also comes with built-in WooCommerce SEO tools for eCommerce sites. This include features like dynamic optimizations, individual product page optimizations, product image SEO, and other handy features to bring more organic traffic to your online store.
For more SEO savvy users, it includes full control of RSS feeds, Robots.txt editor, local SEO, Google News sitemaps, video SEO, advanced redirect manager, 404 tracking, IndexNow integration, and more.
For business owners, it comes with SEO user roles, so you can manage access to important SEO features without handing over control of your website.
Update: Recently AIOSEO added a Link Assistant which is a game-changer for internal linking. It helps identify link opportunities and help you bulk-add internal links with just a few clicks.
Overall, All in One SEO (AIOSEO) is the most beginner-friendly and comprehensive WordPress SEO plugin on the market. It eliminates the need to install multiple plugins to do things on your website and works perfectly for all types of businesses, eCommerce, blogs, news, and other websites.
SEMRush is the best overall SEO tool on the market. Used by professional SEO experts, marketers, bloggers, and businesses of all sizes, it provides a comprehensive set of tools to grow your traffic.
You can use it to find organic keywords and search terms that you can easily rank for. It also allows you to do competitive research and see which keywords your competitors rank for, and how you can beat them.
SEMRush SEO Writing Assistant tool helps you improve your website content to beat the top 10 results for your focus keyword. It integrates with WordPress, and this will help you write more SEO friendly content.
To learn more, see our complete guide on how to do keyword research for your website.
We use SEMRush for our websites because of their competitive intelligence and SEO rank tracker features.
- Google Search Console
Google Search Console
Google Search Console is a free tool offered by Google to help website owners monitor and maintain their site’s presence in Google search results.
It alerts you when Google is unable to crawl and index pages on your website. You also get helpful tips on how to fix those crawl errors.
Most importantly, it shows which keywords your website is ranking for, anchor texts, average position, impressions, and more. You can use this data to find keywords where you can easily rank higher by simply optimizing your content. You can also use this keyword data to come up with new blog post ideas.
For more details, see our comprehensive Google Search Console guide for beginners.
Tip: You can use MonsterInsights to track your keyword rankings inside WordPress admin area using Google Seach Console data.
MonsterInsights, another tool we’ll mention later, helps you bring the Search Console reports right inside your WordPress dashboard for easy access.
- Yoast SEO
Yoast SEO is a popular WordPress SEO plugin that allows you to optimize your WordPress website for search engines.
It lets you easily add SEO titles and descriptions to all posts and pages on your website. You can also use it to add Open Graph metadata and social media images to your articles.
Yoast SEO automatically generates an XML sitemap for all your website content which makes it easier for search engines to crawl your website. It also helps you easily import your SEO data if you have been using another SEO plugin.
For more details, see our complete guide on how to install and setup Yoast SEO plugin in WordPress.
- Google Keyword Planner
Google Keyword Planner
Google Keyword Planner tool helps you generate your own keyword ideas from Google itself.
No one on the planet has more insights into what people are searching for than the search giant Google. This free tool is offered to Google’s advertisers for free and anyone can use it. Its main purpose is to show advertisers the keywords they can bid on for their advertising campaigns.
It also helps advertisers choose the right keywords by showing them an estimate of search volume, number of results, and difficulty level.
As a content marketer or blogger, you can use this data to find keywords with high search volume, high advertiser interest, and more importantly keywords where you can easily outrank all other sites.
Bonus: See these 103 Blog Post Ideas that your Readers will Love (Cheat Sheet).
Ahrefs is an all-in-one SEO tool for marketers, bloggers, and businesses. It is a popular alternative to SEMRush and offers a lot of similar tools and features.
It allows you to do keyword research, competition analysis, backlink research, monitor keyword rankings, and more.
It also offers a detailed content analysis tool that helps you improve content while targeting specific keywords.
While there’s a huge feature overlap, what Ahrefs does really well is backlink analysis. We can use it to see which sites are linking to multiple competitors, but not us. This helps us get more backlinks and build more partnerships.
They also help us identify which content multiple of our competitors are ranking for that we aren’t, so we can create content on those subjects to get more exposure.
Last but not least, Ahrefs helps us better identify duplicate content and keyword cannibalization which helps us merge and upgrade the right content to boost our rankings.
For the reasons above, we pay for both SEMRush and Ahrefs because they’re both good for specific use-cases.
SEOPress is another simple yet powerful WordPress SEO plugin. It includes all the features you would expect from an SEO plugin like meta title, description, open graph support, image and content XML sitemaps, redirects, and more.
It comes with a straightforward setup for beginners and advanced controls for more experienced users. It is comparable to other top WordPress SEO plugins on the market in terms of features and options.
The paid version of the plugin is cheaper than some other premium WordPress SEO plugins on the market.
Note: SEOPress is a WordPress SEO plugin. Remember, you only need one WordPress SEO plugin on your site.
- Rank Math
Rank Math is a fast-growing user-friendly WordPress SEO plugin that allows you to optimize your website for search engines and social media. It comes with a setup wizard and allows you to import data from other SEO plugins during the setup.
You can use it to easily add meta title, description, and Open Graph metadata to your blog posts. The plugin also allows you to generate an XML sitemap, connect Google Search Console, and control access to plugin features based on user roles.
Note: Rank Math is an AIOSEO alternative. Remember, you only need one WordPress SEO plugin on your site.
- Schema Pro
Schema Pro allows you to add rich snippets to your website which makes it stand out in search results.
Rich Snippets allow you to make your website stand out in search results by showing star ratings below a review, prices below a product, image or video next to the description, and so on.
Top WordPress SEO plugins, like All in One SEO (AIOSEO) already add structured rich snippets data to your website. However, if you need more schema types or want to extend the functionality of your existing WordPress SEO plugin then Schema Pro is the way to go.
Schema Pro also allows you to use it alongside your existing WordPress SEO plugin by mapping the plugin data to Schema Pro fields.
KeywordTool.io is one of the best free keyword research tools available right now. It allows you to simply generate keyword ideas by typing in a keyword. These keyword suggestions are gathered from Google’s autosuggest feature. It also shows you keyword suggestions from Bing, YouTube, Amazon, and more.
These keyword suggestions are a treasure of information. You can also get search volume, cost per click, and other data for each keyword by upgrading to their paid plan.
Redirection helps you set up SEO friendly redirects in WordPress. It is one of the most handy WordPress plugins that helps you easily fix 404 errors in WordPress by setting up redirects.
Broken links can affect your site’s SEO and create a bad experience for your users. If you have been running a blog for some time, then you should check your site from time to time for broken links and fix them.
There are multiple ways to easily find broken links in WordPress. Once you find a broken link, you may need to fix it by pointing users to the correct link or removing the incorrect link.
For more details, see our step by step guide on how to find and fix broken links in WordPress.
SEOQuake is a useful SEO tool for website owners. It is available as a browser add-on for Google Chrome, Mozilla Firefox, Opera, and Safari web browsers.
It provides SEO related information for any website. This data includes page health, age, last updated, Alexa rank, and many other parameters. It is one of the most downloaded browser addons by SEO professionals.
Apart from that, the SEOquake toolbar can show you all the same data search results when you type in a keyword. This information can be extremely useful if you are gauging competition for different keywords. You can even download search results in CSV format and prepare your own excel sheets of search data.
Alternative: Ahrefs SEO Toolbar
Bonus Plugins for WordPress Website Owners
These tools give you the additional advantage when optimizing your website for SEO. They do not advertise themselves as SEO tools but they are essential for every website and play a significant role in your website’s search performance.
- WP Rocket
Site speed is a major factor in search rankings. That’s why you need to monitor your website speed & performance to make sure it’s not affecting your SEO.
The easiest way to boost your website speed is by enabling caching. WP Rocket is the best WordPress caching plugin on the market, which allows you to set up caching without diving into any technical stuff.
Alternative: WP Super Cache
Many beginners rely on their best guess to make their marketing decisions. You don’t need to do that when you can easily get the insights you need to improve your website’s SEO strategy.
MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily install Google Analytics in WordPress and shows human-readable reports inside your WordPress dashboard.
It tells you where your users are coming from, your top content, what users do on your website, and more. It also allows you to track your eCommerce SEO by seeing which products are popular and where you are losing customers.
Bonus tip: See what other marketing data you must track on your website to grow your business.
Other Powerful Growth Tools:
Aside from the above plugins, we also recommend the following tools to increase your traffic and conversions from SEO visitors:
PushEngage – connect and engage with SEO visitors after they leave your website with web push notifications.
OptinMonster – convert abandoning visitors into email subscribers & customers.
Constant Contact – stay in touch with SEO visitors through email marketing.
WPForms – get more leads from your SEO traffic with #1 WordPress form builder.
SeedProd – create SEO friendly custom landing pages with drag & drop WordPress page builder (no coding needed).
We hope this article helped you find the best WordPress SEO plugins and tools for your website. You may also want to see our proven tips to easily increase your website traffic, and our comparison of best chatbot software to boost conversions.
best seo plugin for wordpress 2022
The best WordPress SEO tools make it easier to optimize traffic to your website.
WordPress is a content management system (CMS) that has always been very SEO-friendly out of the box, with a range of features that were both simple and innovative since the start.
For example, WordPress comes with an easy-to-use URL rewrite system that has never bothered with session IDs in URLs like a lot of community-driven software that was developed around the same time. With a single click you have the option to move from dynamic URLs to simple URLs using dates, numbers, and/or simply letters. The result is a simple and clean set of URLs that have always been easy for search engines to crawl.
Additionally, WordPress avoids common mistakes of duplicated content, in even the most basic install, making sure that it remained very search engine friendly due to its close adherence of web standards, as opposed to many other platforms where developers appeared to code for themselves, rather than users and their needs.
The result is that today WordPress is the CMS of choice and can make for a great website that is fully search engine optimization friendly.
However, despite the great foundations, there are always different ways in that the SEO of a WordPress website can be improved. This may only involve small changes or tweaks, but enough applied could provide a cumulative advantage that is the difference between a successful website and a very successful website.
We also feature these WordPress tools: Best WordPress hosting, Best WordPress themes and Best WordPress plugins.
Website screenshot for Yoast
(Image credit: Yoast)
The best WordPress SEO plugin
TODAY’S BEST DEALS
REASONS TO BUY
Yoast is probably the most popular and established SEO plugin for WordPress, and it comes in both a feature-packed free version and paid-for advanced version.
One of the most useful set of features of Yoast is the ability to customize page titles, headings, and meta-descriptions. This means rather that rather than the post title dictating the page title and heading, you can assign different ones for each. The advantage here is the ability to ensure keyword variations between each rather than direct repetition.
Additionally, the ability to construct a custom meta-description means you have a chance of this showing in search results rather than a snippet of your next, and so write a description to specifically encourage clickthroughs.
Other advantages are the ability to implement a schema so that search engines can make better use of your site. You can also have better control of breadcrumbs to help with site structure and crawling. There’s also a one-click set up for creating a sitemap facility to help with crawling.
The premium version extends these hugely useful tools by providing additional support for news, video, local, and Woocommerce SEO. On top of this, the premium tool also provides internal linking suggestions, and content insights based on your most commonly used keywords to make sure you are properly targeting them. There’s also the ability to redirect old URLs to new ones, in order to pass on any ranking benefits to them rather than 404 error pages.
Altogether, Yoast offers an easy to use but powerful set of SEO tools, with very useful features in both the free and paid-for versions of the plugin.
Website screenshot for All in One SEO Pack
(Image credit: All in One SEO Pack)
- All in One SEO Pack
The original SEO plugin
TODAY’S BEST DEALS
REASONS TO BUY
+Easy for beginners
+API extends functionality
The All in One SEO Pack is the original SEO plugin for WordPress, and comes in both free and paid-for versions.
The free version contains a range of essential SEO features, such as the ability to customize page titles and headings to be different, as well as provide meta-descriptions for snippets on search engine results pages. Additionally, it allows for the control of URLs, and comes with a handy redirect to help users avoid useless 404 pages.
For beginners, the All in One SEO Pack comes with a good range of pre-configured settings so you don’t need to worry about these. A sitemaps of your content is automatically generated, and there are additional image and RSS sitemap options available.
Experienced users have the option to customize these as required, and the All in One SEO Pack also comes with its own API so that other plugins and themes can extend its functionality. On top of this the All in One SEO Pack is also optimized to work with Woocommerce.
The premium version adds to the raft of features, with options such as a Google Local Business SEO module, News sitemap module, and advanced SEO options for Woocommerce. There are also additional analytics and tagging options for custom taxonomies.
Overall, the All in one SEO Pack is an established favorite for many, covering essential basics without complicating matters for users. While other SEO packs aim to out do it in terms of features, this is still a very competent and very useful WordPress plugin to cover your SEO needs.
Website screenshot for Rank Math
(Image credit: Rank Math)
- Rank Math
The best free WordPress SEO plugin
TODAY’S BEST DEALS
REASONS TO BUY
+Totally free plugin
+Advanced install option
REASONS TO AVOID
-No income model
Rank Math is a free SEO plugin that comes packed with a lot of features from the start, some of them useful, others not so much. Only there is currently no charge for use, the developers have stated they plan to release a premium version with added features at some point in the future.
Rank Math is easy to set up an use, though offers an advanced install option if you want to choose a customized base configuration. Like with Yoast, you can set up different page and heading titles, as well as set up meta-descriptions for trying to control text snippets in search results. There’s also a set of options for controlling your site schema, as well as integration with Google Search Console and other tools.
Frankly, the list of actual features for Rank Math is very impressive, and many of these will be useful for those who really want to drill down into a more proactive SEO strategy. However, there are easily more tools than users will need, and it’s unlikely most will be worried about such features as MySpace URLs and Alex verification.
The main concern really is just how aggressively Rank Math is being developed and provided for as a free product – it even comes with an importer if you want to switch from Yoast. Which raises the single concern of how the project will charge to fund itself in future in order to continue it’s already considerable momentum.
Overall, a strong tool with a very comprehensive set of features, but a caveat on how reliant you might become on it.
Website screenshot for SEOPress
(Image credit: SEOPress)
Another popular SEO plugin for WordPress
TODAY’S BEST DEALS
REASONS TO BUY
+Feature-packed free version
+Social media focus
+Advanced Pro options
SEOPress is another popular SEO plugin for WordPress, and like most of the others here it comes in both a feature-packed free version and a paid-for pro version for more advanced users.
It comes with a default setup so that beginners can start without any complications, but settings are customizable for those wanting to tackle them. As expected, SEOPress covers the important basics, such as being able to control the page title, heading, and URL for each individual page, as well as create a unique meta-descriptions. There are also auto-generated sitemaps for content and images, as well as for HTML navigation.
However, SEOPress puts a little more focus on the social media aspect than other SEO plugins for WordPress. As well as connecting your accounts, it also uses the Facebook Open Graph and Twitter Cards to help improve sharing. There are also a number of neat URL rewriting and redirection tricks available in the free version.
For paid-for pro users, benefits include much more detailed schema for structured data which can be used manually or automated using advanced conditions. There are also various breadcrumb options, advanced redirects, as well as integration with Google Analytics.
SEOPress is a capable WordPress plugin that offers a wider range of options for users. It even offers the ability to import data from all of the other major WordPress SEO plugins, making it easier for users to swap if they want to.
Website screenshot for WP Meta SEO
(Image credit: WP Meta SEO)
- WP Meta SEO
SEO manager plugin for WordPress
TODAY’S BEST DEALS
REASONS TO BUY
WP Meta SEO presents itself as a SEO manager for WordPress, which is also available as both free and paid-for versions, with the specific aim of being able to bulk manage SEO information across your website. This is especially done through the free version by using a meta information manager, which allows you control over meta titles and meta descriptions.
The plugin also includes a sitemap facility, as well as optimization of images such as resizing them in bulk plus being able to edit the meta data of all images for better SEO. There’s also a breadcrumb generator for control of rich snippets and the display of links. You can also run a broken link checker on your site and apply redirects accordingly.
The pro version adds further bulk management tools, such as a duplicate meta checker, automated index of 404 errors, sitemaps link checker, as well as custom email reports. There are also features for adding Google Business Local to your website, as well as SEO optimization options for Woocommerce.
While many of the SEO plugins for WordPress listed above cover day to day running, WP Meta SEO does a nice job of putting the focus on bulk management, which could be especially useful for those with an existing and large WordPress website who want to be able to implement a quick and easy SEO solution across the entire site.
Website screenshot for Squirrly SEO
(Image credit: Squirrly SEO)
- Squirrly SEO
An excellent plugin with many innovative features
TODAY’S BEST DEALS
REASONS TO BUY
+Real-time SEO advice
+Offers great control over your site and performance
Squirrly SEO aims to make tweaking your pages to improve your ranking as visually interesting as possible. This makes it very appealing to newcomers, but there’s more than enough here to also entice SEO veterans.
One feature we quite liked was how Squirrly analyses your writing in real time. This is a great way to optimize your pages as you create them. It also offers a series of articles and is incredibly confident that if you follow their instructions, your site will shoot up the ranks – or your money back (conditions apply – obviously).
The whole plugin is visually interesting, using blocks of color (red, yellow or green) to let you know what works, and what needs changing. It also comes with a wealth of features including tracking your performance across over 170 search engines, help with finding the right keywords, and determine how your pages will look when shared on social media – among many others.
Website screenshot for Broken Link Checker
(Image credit: Broken Link Checker)
- Broken Link Checker
A single purpose plugin that analyses your site’s hyperlinks
TODAY’S BEST DEALS
REASONS TO BUY
+Easy to use
Not only do broken links lead to a bad user experience, it actually hinders your SEO ranking. If you have a small site, it’s highly likely you can manage this on your own, but as your site’s content grows, so does its complexity. Broken Link Checker is a very useful plugin to make sure nothing gone wrong with your internal and external links.
Once the plugin has analyzed your site, you can then look at the list of faulty URLs, which you can then edit, delete, dismiss (if the plugin mistakenly tagged a live URL as a dead one for instance), or ignore.
It’s a very simple single purpose tool, but it’s highly useful if you want to make sure your site is as current as it can be, and offers readers a great user experience, not a bunch of discontinued URLs.
Let us know your thoughts in the comment section below.