Free Seo Tools Uk is a collection of free SEO tools that can help you improve your website’s performance in search engine rankings. We have a wide range of tools to help you with everything from keyword research and link building to content creation and on-page optimization.
Our goal is to provide you with the resources you need to succeed with your digital marketing efforts.
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Free Seo Tools Uk
Many small businesses are looking for free tools, so why shouldn’t SEO be any different? Even larger businesses might want to do free trials of tools as part of their marketing technology audit, and just as most SaaS companies have free trials, SEO tools also offer free trials. After all, if you let someone use a tool for free, at least on some level, it’s easier for them to decide which tool to pay for.
Of course, the fact that I’m only talking about free SEO tools means that the selection is limited. You should check out my SEO tools post if you want a more comprehensive look at the best SEO tools that exist, but if you just want to see how far you can get using free tools, this post is for you! I have selected the best options, so you don’t have to waste time trying ineffective tools. Time, after all, is money. Finally, there are some SEO tools that overlap between this post and the other one, so you might want to check it out for extra details.
Free SEO Tools from Google
It should be no surprise that Google offers free SEO tools. After all, Google’s business model is one based on advertising, so the more content you create on the Web, it is a win-win-win for you, the person doing the search query, and, of course, Google.
Here’s how this works: by providing free SEO tools, Google can increase its own revenue by boosting advertising revenue opportunities. In turn, the overall conversion rate is higher when people find the right content to answer their questions or overall meet their needs for information. For that reason, I always suggest that people use these tools. They are great when you start out and remain awesome as your site matures.
Google Search Console
One of the best free SEO tools out there is Google Search Console. This tool is very important to get your site indexed on Google, but it also helps you perform better. They do this by giving you information on which keywords bring people to your site, and how well you’re doing. Google calls this “Search Analytics.” Then, Google lets you directly submit URLs and sitemaps so they can index them sooner. Once that’s done, they’ll give you your search information to see how well you’re performing. Finally, Google Search alerts you to any performance problems.
In a nutshell, this is an essential tool because it lets you see how users view your site, and how Google sees it. Additionally, site performance problems harm your overall SEO, so by alerting you Google helps you fix the problems sooner (and regain your rank).
Google Analytics
In this case, analytics refers primarily to paid search and other marketing efforts. That’s because Google gives you information on how well those campaigns are performing. Google also tells you how well your content is performing, which is a good metric to consider for SEO in general.
How does Google Analytics help with SEO? In short, it gives you a real-world look at how well your content performs. And because smaller businesses might not start with paid ads right away, the content analytics help even more. Armed with this information, you can see where the “holes” are in your strategy. For instance, you might find out that you aren’t competitive for certain critical keywords.
Google Trends
Google Trends ranks among the best free SEO tools because it tells you what people are looking for on the web. Trends does this by tracking search volumes, then breaking them down regionally. You can also see cool stories, trends information, and consumer insights. One of the better features is the ability to search for a keyword. You’ll then get a report that details how interested people are in that term. For instance, a search for “Twitter marketing” showed me that interest goes up and down sharply over time, with a relatively flat overall trend. I can also see which states look for the term most often.
How does this help with SEO? Simply put, Google Trends shows you what people are talking about by keyword. This helps you see which keywords you might incorporate into your website. Or conversely, which ones you should change or eliminate. Over time, using Google Trends will help make your content more relevant.
Google Keyword Planner
Keyword Planner is technically part of the Google Ads functionality, but it still ranks among the free SEO tools we need to discuss. Why? Keyword Planner helps you research and discover keywords. Unlike Trends, Keyword Planner helps you identify keywords that you might not have found yet. And like Trends, you get information on how keywords perform over time.
For SEO, this information is pure gold. Any SEO strategy involves finding new keywords and optimizing for the best ones. Keyword Planner helps you find keywords that might be less competitive, but relevant enough to seriously drive traffic. Then, you can become the center of attention when people look for it.
Google PageSpeed Insights
Simply put, this is a free tool from Google that helps you know how well your site performs. In particular, how fast your website loads on mobile and desktop devices. Then, Google will tell you what bottlenecks you have, and suggestions on how to solve them.
Most people wouldn’t think of page speed in terms of SEO. However, the fact is that page speed is important for SEO because it decreases the “bounce rate,” or frequency with which people give up on your site and leave. Similarly, the longer people stay on your site, the better your search engine results. So, by fixing the problems PageSpeed turns up, you can improve SEO without touching the content.
Google Mobile-Friendly Test
Finally, let’s look at the Google mobile-friendly test. This is a part of Search Console, and it lets you see how well your site performs on a mobile device. Simply input your URL, and you’ll get a report that shows its overall ease of use for mobile users. From there, you can optimize for mobile users.
This is an important free SEO tool because mobile users are an ever-larger proportion of site users. In addition, a lot of commuters will use their phone to check out websites while sitting on a train or bus. By making your site mobile-friendly, you’ll increase dwell time and decrease bounce rate. Plus, you get more attention from these potential customers.
Other Free SEO Tools
As important as Google may be for site owners and marketers, it isn’t the only show in town. For instance, there are a few other search engines that you should consider, and third-party free SEO tools are also wonderful for their insight and thoroughness. For this section, I’ll look at what each tool will give you for free. Sometimes it’s a free trial, while others offer limited functions. Finally, some options are completely free forever.
Answer The Public
With Answer the Public, you can find out what people want to know, starting with a keyword. What sets them apart is the ability to analyze Google searches, then find additional keywords and search intent from that information. This helps you find out what customers are thinking.
Answer The Public’s insights are highly valuable for SEO because Google partially bases rankings on how relevant people find a piece of content. Typically, you can see this in part through how long they stay on the site, and by which previews people click on. Plus, the insights help focus your keyword selections.
Ahrefs
Ahrefs is a paid-for app, but they have a host of free SEO tools. These include various keyword research facilities for different search engines and Amazon. You also have some link-building tools and widgets that analyze the top 10 results for any keyword. Finally, there’s a keyword rank checker that shows you how your site does for a keyword in each country.
These tools are incredibly valuable. For one thing, they expand your ability to search keywords because they work with sites other than Google. In addition, backlinks and broken links have a huge impact on SEO through link building and bounce rates. Lastly, you can use the ranking information to help plan your strategy to improve or remain in a dominant position, as applicable.
Screaming Frog
Screaming Frog is a UK-based comprehensive SEO agency. They have free versions of two of their tools that have most of the functions but limited use. The first tool is a log file analyzer. This is a bot that looks at your log files to find out what pages people visit the most or the least often. At the same time, they look for broken links and other technical problems that can derail your viewer experience.
Second, there’s a spider that finds redirects and other page errors and duplications. They’ll map your page, analyze metadata, and perform a site audit. This analysis results in a report that you can use to improve your website.
Both of these tools help with SEO by efficiently finding problems on your website that are holding you back. Remember, search engines rank your site based in part on the way your site performs, both for the search engines and for end-users. This means that if you correct these problems, you can improve your SEO performance quickly and easily.
Ubersuggest
Ubersuggest is an SEO tool put out by Neil Patel, and he offers a 7-day free trial. Briefly, Ubersuggest helps you do keyword research, track your site ranking, and analyze links on and to your site. It also runs an audit to see how well your site is doing overall and identify problems you need to fix. At the same time, you’ll get a lot of user analytics that help you work on keyword strategy and targeting.
In a nutshell, this is a comprehensive SEO tool that you can try for free. If you like it, then you might not need much more than Google tools in addition.
MozBar
MozBar is a free Chrome browser extension from Moz. In a nutshell, it gives you metrics on any website or SERP that you visit, in real-time. You can also mark up a web page for its SEO insights, view domain, and page authority, and find out about other page attributes or links.
What does this do for SEO? In short, it helps you analyze the competition so that you can improve your site. For instance, if a site has a higher domain authority than yours, you can use the information from MozBar to increase your domain authority and, in turn, boost your SERP position.
Bing Webmaster Tools
These are the Bing versions of the Google SEO tools. As a webmaster, you can install a plugin that automatically tells Bing when to index additions to your site. In addition, the webmaster tools include an SEO suite. This has keyword research functions, examines your backlink profile, scans your site for technical SEO problems, and reports on things you need to fix or improve.
In a nutshell, although the Bing tools aren’t as sophisticated as the Google ones, they still help adjust your SEO for Bing. This way, you can try and optimize results for both major search engines.
Yoast SEO
Yoast makes several SEO-related plugins, but here we’ll talk about their free SEO plugin for WordPress. Among free SEO tools, this is one of the most comprehensive. It has several basic technical SEO functions, like link checking and speed optimization. Then, the plugin analyzes your content to ensure it’s both SEO optimized and reader-friendly. Finally Yoast SEO free has powerful indexing functionalities that make it easier than ever to have your site indexed by search engines.
Here’s the thing. Yoast is arguably the OG of SEO tools: it’s one of the oldest and most famous. And although the free version lacks all the bells and whistles of premium, it’s still a great place to start. Then, it’s easy to upgrade to premium if you need more features later on. Best of all, because this tool really only does SEO, you won’t get bogged down with a ton of distracting extra features.
SEMrush
SEMrush is a multipurpose search engine marketing software program, but it does contain some free SEO tools. In particular, a free account lets you perform limited keyword searches along with competitive analysis. You can get domain and keyword analytics and a small site audit. Finally, you can get a few topic reports and some ideas for research. These features let you see the possibilities of SEMrush while also improving site SEO on a limited scale.
SimilarWeb
In a nutshell, SimilarWeb is primarily a competitive analysis and marketing intelligence app. Their Chrome plugins (found here and here) and API are free SEO tools that help you find similar websites to yours and then analyze them. Here, the idea is to find out what your competitors are doing well from an SEO perspective. This includes site performance, ranks for various keywords, and more. From there, you can use other tools to meet the challenge and improve your overall ranking.
There’s little question that, as a website owner, you can pay a lot of money on SEO and other tools. However, not every business can afford this, and in addition, it’s rarely a bad idea to save money once in a while. Fortunately, with these free SEO tools, you can make a lot of improvements in your site SEO without paying an arm and a leg.
best free seo tools
This is a list of the 25 best free SEO tools on the planet.
In fact, these tools have helped my site get 449k+ visitors per month.
Backlinko – Users – September 2021
(Most of which came from SEO.)
The best part?
All of these tools work GREAT in 2022.
Let’s get started…
- Answer The Public
- Woorank’s SEO & Website Analysis Tool
- Animalz Revive
- CanIRank
- Google’s Mobile-Friendly Test
- Seed Keywords
- Exploding Topics
- Seobility
- Ubersuggest
- BROWSEO
- Detailed.com
- Google Search Console
- SERPerator
- Screaming Frog
- Google Analytics
- Reddit Keyword Research Tool
- Yoast WordPress Plugin
- Panguin Tool
- Wordtracker Scout
- Lipperhey
- Bing Webmaster Tools
- Dareboost
- Siteliner
- KWFinder
- People Also Ask
Bonus #1. Bulk Google Rank Checker
Bonus #2. LSI Graph
25 Best Free SEO Tools - Answer The Public
Find 150+ keyword ideas in seconds.
Most SEO tools get their data from the same place: The Google Keyword Planner.
Answer the Public is different.
This awesome tool finds questions that people ask on forums, blogs and on social media.
And it turns those questions into awesome keywords:
Answer The Public – “keto diet”
Best Feature: “Vs. Keywords”
You’d be surprised how many people search for “X vs. Y” keywords in Google.
(For example: “iPhone vs. Android” or “SEMRush vs. Ahrefs”.)
And Answer the Public has a section of the results dedicated to “Vs. Keywords”.
Answer The Public – “keto diet” – Versus section
This brings us to the 2nd tool on our list…
- Woorank’s SEO & Website Analysis Tool
Get a list of SEO improvements in seconds.
This is a very handy Chrome extension.
First, you get an overall SEO score.
Then, the tool shows you EXACTLY how to improve your site’s on-page and off-page SEO.
WooRank – Chrome extension
Best Feature: “Marketing Checklist”
Most SEO tools only tell you about problems… not solutions.
But with Woorank you get a detailed SEO checklist that you can use to fix any issues that you run into.
WooRank – Marketing checklist
And now it’s time for our next free SEO tool…
- Animalz Revive
Improve and update old content.
Animalz Revive helps you find older content on your site that needs an update, an upgrade… or both.
Before this tool, you had to manually comb through your Google Analytics account to find these pages.Which was a giant pain.
Fortunately, this tool tells you exactly which articles on your site need the most attention.
Animalz Revive Advice
Best Feature: “Traffic Loss Since Peak (Views)”
This feature lets you know exactly how many visitors that a piece of outdated content is costing you.
Animalz Revive
- CanIRank
Quickly answer the question: “Can I rank for this keyword?”.
CanIRank is a super-detailed keyword difficulty tool.
And unlike most free SEO tools, CanIRank doesn’t give you generic advice like:
“This keyword is really competitive”
Or
“This keyword has low competition”
Instead, it tells you whether or not YOU can rank for that keyword.
CanIRank
Very cool.
Best Feature: “How can you better target this keyword?”
CanIRank isn’t just for sizing up the first-page competition.
It also gives you suggestions that can help you rank for a specific term.
CanIRank – Keyword probability
- Google’s Mobile-Friendly Test
Get your site ready for Google’s Mobile-first Indexing.
You might have heard that Google recently made a big change to its algorithm.
(This change is officially called “Mobile-First Indexing”.)
The bottom line is this:
If your site isn’t optimized for mobile devices, you’re in big trouble.
Fortunately, you don’t need a full-time developer to make your site mobile-friendly. All you need to do is run your site through the Mobile-Friendly Test tool.
And it tells you whether or not Google considers your site mobile-friendly.
Google’s mobile friendly test
Best Feature: “Page loading issues”
This feature shows you how you can improve your site’s code. That way, Google’s mobile crawler can find and index all of the resources on your site.
Mobile-Friendly Test – Issues
- Seed Keywords
Find completely fresh keyword ideas.
Most keyword research tools work the exact same way:
Enter a seed keyword into the tool.
Get a list of closely-related terms.
The problem with this approach is this:
Everyone types the same seed keywords into these tools.
Well, Seed Keywords takes a completely different approach.
Instead of pulling seed keywords out of thin air, you ask your customers how they’d search for you online.
SeedKeywords – Scenario
Then, type those seed keywords into your favorite keyword research tool.
Best Feature: “Submit Query”
Once the results come in, you can use SeedKeywords to do a Google search for the keywords that people gave you.
That way you can quickly scan the search results… and see how competitive those keywords are.
SeedKeywords – Results
- Exploding Topics
Find popular keywords before they get competitive.
This free SEO tool does one simple thing:
It bubbles up topics that are just starting to trend.
exploding topics Homepage
That way, you can create content around these emerging trends (or optimize your old content around a new keyword).
The tool currently has about 2k topics in its database. And they’re adding more every week.
Best Feature: Categories
Categories let you drill down to a specific topic category that’s important to your business.
For example, let’s say you run marketing for a skincare brand. Well, you’d hit “beauty” and get a list of emerging topics in that space.
exploding topics Category Page
Nice.
- Seobility
Get a deep-dive SEO site analysis.
SEObility crawls your entire site and lets you know about search engine optimization issues like:
Slow loading pages
Blocked pages
Sitemap problems
Technical SEO issues
Lots more
SEOBility
You usually only get this type of stuff from paid SEO tools. So it’s really nice that Seobility gives you this data for free.
Best Feature: Content Report
This report hands you a list of pages that have content-related SEO issues.
(Things like: thin content, missing meta titles, keyword stuffing, and duplicate content.)
SEOBility – Content report
- Ubersuggest
Get keyword suggestions and competition data.
Ubersuggest has a lot of features that are usually only found in premium SEO tools.
But it’s 100% free.
To use it, type in a keyword that you want to rank for (or a competing website that you want to rank above).
Ubersuggest – Search
And Ubersuggest will give you detailed data on keyword difficulty, monthly search volume, and more.
Ubersuggest – Results
Plus, you get a list of suggested keywords that are based on the keyword you typed in.
Ubersuggest – Keyword suggestions
Best Feature: “Comparisons”
This feature shows you “X vs. Y” keywords.
Ubersuggest – Keyword comparisons
In my experience, X vs. Y keywords are super untapped.
Sure, they may not get as many searches as traditional keywords. But they’re SUPER targeted and high-converting.
And to my knowledge Ubersuggest is the only tool that specifically bubbles up X vs. Y keywords.
- BROWSEO
See your site through the eyes of a search engine.
As it turns out, search engines see your site VERY differently than you do.
And BROWSEO gives you the type of x-ray vision that search engines have.
BROWSEO
Best Feature: SERP Preview
Get a sweet preview of how your page appears in the search results:
BROWSEO – SERP preview
This is helpful for figuring out if your title and description tag are SEO-friendly (or too long). And optimizing your title and description can also help you get more organic clicks.
- Detailed.com
Get intel on your competition.
Detailed gives you a curated list of the most popular sites in your industry.
That way, you can size up your biggest competitors.
(And copy what they’re doing.)
Detailed
Best Feature: “Mentions”
This feature shows you who recently linked to (and tweeted about) your competition.
Detailed – Backlinko
- Google Search Console
Get SEO help straight from Google.
No list of free SEO tools would be complete without the Google Search Console.
Why?
The GSC is a VERY feature-rich piece of SEO software. And unlike pretty much every other tool on the market, you know the data is legit.
(After all, it comes from Google.)
For example, you can use the Google Search Console as a rank tracker to check your site’s rankings in the SERPs.
Using Google Search Console as a rank checker
Best Feature: Index Coverage Report
The Index Coverage Report gives you a list of pages on your site that aren’t getting indexed.
You can also see how you can get things back on track.
Google Search Console – Index coverage report
- SERPerator
This awesome tool lets you check the SERPs across different locations and devices.
As you probably know, the search results change dramatically depending on where you are and what device you’re using.
(Especially for local searches, like: “pizza shop” or “landscaper”.)
And this tool lets you see exactly how the results will look for someone searching on a particular phone from pretty much any major city in the world.
SERPerator – iPhone results
Best Feature: Compare Devices
See how the results look on two different mobile devices… side-by-side.
SERPerator – iPhone, compare devices
- Screaming Frog
Find and fix technical SEO issues in seconds.
Let’s face it:
Finding technical SEO problems on your site can be a HUGE pain.
Enter: Screaming Frog.
This nifty tool crawls your site using a Google-like crawler. And it generates a report of potential issues (like HTTP header errors, javascript rendering issues, bloated HTML, and crawl errors).
Screaming Frog
Best Feature: Discover Duplicate Content
As you might have heard, Google HATES duplicate content.
Fortunately, you can use Screaming Frog to quickly ID pages with duplicate content.
Screaming Frog – Duplicate content
- Google Analytics
See how people find and interact with your site.
OK, OK. Google Analytics isn’t really an SEO tool.
But it’s almost impossible to run an SEO campaign without it.
Why?
The data in Google Analytics tells you whether or not your SEO efforts are paying off.
I’m talking about data like:
Organic traffic
Bounce rate
Traffic sources
Time on site
Page speed
Google Analytics
Best Feature: Google Analytics and Google Search Console Integration
Google Analytics is super powerful on its own.
But when you combine it with the Google Search Console?
It’s even MORE powerful.
Linking your GSC account with GA hooks you up with helpful info, like the keywords people use to find your site, your organic CTR, and more cool stuff.
Google Analytics – Google Search Console
- Reddit Keyword Research Tool
This is one of my favorite little keyword research tools.
Why? Because it can bring up terms that I probably wouldn’t find with any other tool.
This tool scrapes Reddit words and phrases that tend to crop up in specific subreddits.
Reddit Keyword Research Tool
So if you know where your target audience hangs out on Reddit, this is a goldmine of keyword and content topic ideas.
Best Feature: Context
This feature takes you to the actual thread on Reddit.
That way, you can see exactly how that keyword is used in discussions.
- Yoast WordPress Plugin
The best SEO plugin for WordPress.
If your site runs on WordPress, you need to install Yoast ASAP.
It’s by far the most robust SEO plugin on the market.
The best part? It’s 100% free.
Yoast SEO WordPress plugin
Best Feature: XML Sitemap Generator
Sitemaps help Google and other search engines find, crawl and index all of the pages on your site.
And with the Yoast plugin, you don’t have to tinker with your sitemap every time you add a new page to your site.
That’s because Yoast updates your sitemap automatically. Cool.
Yoast – Sitemap
- Panguin Tool
Get to the bottom of a rankings drop.
This tool correlates your search traffic with known Google updates.
Why is this helpful?
Well, if you notice that your rankings dropped around the time of a big Google update, you can figure out what went wrong… and fix it.
Panguin
Best Feature: Switch Updates On/Off
Panguin makes it easy to zero in on a specific update.
For example, if you’re a local business that focuses on local SEO, you can only have Panguin ONLY show you Google updates that impacted local results.
Panguin – On/Off
- Wordtracker Scout
Steal your competitor’s keywords.
Wordtracker scout takes a unique approach to keyword research…
Instead of entering keywords into a tool, Wordtracker shows you the most common terms on a page.
That way, you can go over to one of your competitor’s pages… and grab the keywords they’re using in their content.
WordTracker Scout
(Note: This is only available as Chrome extension and isn’t supported for Firefox)
Best Feature: Opportunity
Shows you which keywords on your list have the best ratio of search volume and competition.
WordTracker Scout – Opportunity
- Lipperhey
Powerful website analyzer.
Lipperhey is a full-featured SEO analyzer that doesn’t cost a penny.
LipperHey
Best Feature: Keyword Suggestions
Get a list of keywords to add to specific pages on your site.
(Which can help you get more organic traffic from long-tail keywords).
LipperHey – Keyword suggestions
- Bing Webmaster Tools
Optimize your site for Bing.
Bing Webmaster Tools is basically the Google Search Console… but for Bing.
So if you want to get your site indexed (and ranked) in Bing, Bing Webmaster Tools is a must-have.
Bing Webmaster Tools
Best Feature: Keyword Research Tool
Get keyword ideas (and data) straight from Bing.
And unlike the Google Keyword Planner, the data from Bing is strictly for organic search (not Bing PPC or Adwords).
Bing Webmaster Tools – Keyword Research tool
- Dareboost
Analyze your site for speed, SEO, security and more.
Dareboost isn’t strictly an SEO tool.
But it does analyze your site for things that indirectly impact SEO, like your site’s loading speed and security.
Dareboost
Best Feature: Priorities
Let’s you know where to start first. Helpful if you’re strapped for time.
Dareboost – Priorities
- Siteliner
Get a full SEO report for free.
Siteliner scans your site for SEO problems (like blocked pages, messed up redirects and broken links).
Siteliner
Best Feature: Comparison with Other Sites
This lets you compare your site’s loading speed and page size to other site’s in Siteliner’s database. Helpful for benchmarking.
Siteliner – Comparison with other sites
- KWFinder
No-nonsense keyword research tool.
The best part of KWFinder is how darn easy it is to use.
But don’t let this fool you into thinking KWFinder isn’t powerful. It’s a legit keyword tool that lots of pros use.
KWFinder
Best Feature: LPS
LPS=Link Profile Strength.
This feature basically tells you how many links you’ll need to rank for that keyword.
So if you find a keyword that has a LPS of 50+, you know that you’ll need to do some serious link building to rank for that term.
KWFinder – LPS
- People Also Ask
This free tool pulls questions that appear in the “People Also Ask” section of Google’s search results.
Usetopic – People Also Ask
My only gripe with the tool is that it takes a while for the results to load. But I understand that’s because it has to actually run the search and grab questions from the PAA box. Which takes a while.
Overall, a very cool tool for finding question keywords.
Best Feature: Related Questions
People Also Ask shows you questions that you’d usually have to get by manually clicking on the PAA box in the SERPs.
For example, one of the questions the tool showed me was “What is a good keyword?”. And I also got a handful of questions that were closely related to the original question.
People Also Ask – Related questions
Bonus #1. Bulk Google Rank Checker
Simple and accurate rank checker tool.
If you want to see where you rank for a specific keyword in Google, you definitely want to use a rank tracking tool.
This free tool makes the process a cinch (and you can check up to 10 keywords for free).
Bulk Google Rank Checker
Best Feature: Search Engine Rankings
See where you rank in the SERPs… and where your competitors rank.
Bulk Google Rank Checker – SERPs
Bonus #2. LSI Graph
Advanced content optimization.
LSI keywords can help take your on-page SEO to the next level.
And that’s exactly what LSIGraph is designed to do: it creates a list of LSI keywords that you can sprinkle into your content.
Conclusion
Let us know your thoughts in the comment section below.
Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
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