Free Social Media Marketing Tools 2019

Hello, and welcome to Free Social Media Marketing Tools 2019!

We’re so happy you’ve joined us for this journey. As a digital marketer, you know how hard it is to keep up with the latest trends and tools in your industry. Every day there are new tools, new features, and new ways of doing things. It’s enough to make your head spin.

That’s why we’ve put together this guide—to help you stay on top of what’s happening in social media marketing right now. We’ll be covering all the major platforms: Facebook, Twitter, Instagram, Pinterest, LinkedIn… you name it! We’ll also discuss some lesser-known platforms where your company might find value as well as some tools that are gaining popularity in 2019.

Free Social Media Marketing Tools 2019

Time-consuming. That’s one way to describe posting to social media, reviewing analytics for each platform, and handling other aspects of social media marketing manually. No wonder social media management tools are in such high demand.

But with so many to choose from—and some with hefty price tags—you may struggle to figure out which tools are both good and affordable. This list will end that struggle, breaking down both the zero-cost features of the best free social media management tools and their paid options.

Best free social media management tools in 2022

  1. Buffer
  2. Friends+Me
  3. Later
  4. CoSchedule
  5. Hootsuite
  6. Crowdfire
  7. Tailwind

Buffer: Best for scaling

Buffer is one of the top contenders in the social media management space.

  • Number of users: 1
  • Number of profiles: 3
  • Platforms supported: Instagram, Facebook, Twitter, LinkedIn, Pinterest
  • Scheduling: Available for up to 10 posts per channel
best free social media management tools - buffer

Noteworthy free features

Buffer’s free plan includes:

  • Posting schedules. Set the next content in your queue to automatically publish on the next scheduled day and at the time you choose.
  • Shuffle queue. Especially if you create social media content in batches on the same topic, you may want to shuffle your posts so that they’re published in a random order and add variety to your feeds.
  • Google Analytics Campaign tracking. See how much traffic your social media posts are driving so you can adjust your strategy accordingly.
  • Start Page. Create short landing pages to tell people about your business, direct them to your website and content outside of social media or provide information specific to your latest social media marketing

While the free version is fairly standard, Buffer is a great tool to start out with if you plan to scale your social media marketing efforts up. Take a look at some of the perks of its paid options.

Paid plans & features

As your social media marketing needs and team change, Buffer can grow with you.

  1. Essentials at $6 per channel per month: Includes unlimited social media channels with up to 2,000 scheduled posts per channel features, custom video thumbnails, multi-channel campaigns, and more.
  2. Team at $12 per channel per month: Includes unlimited users, exportable and branded reports, custom access and permissions, and more.
  3. Agency at $120 per month for first 10 social channels ($6 per channel per month for additional channels): Includes Google Analytics integrations, custom UTM parameters, and approval workflow tools.

Friends+Me: Best for beginners

Friends+Me is a lesser-known social media tool but a good one if you’re looking for a simple tool to get you started.

  • Number of users: 2
  • Number of profiles: 2
  • Platforms supported: Facebook, Twitter, Tumblr, Pinterest
  • Scheduling: Available for 5 posts per queue (2 queues included on the free plan)
best social media management tools - friends and me

Noteworthy free features

Free features of Friends+Me include:

  • Bulk scheduling. Upload several posts to a queue of your choice at once to save time on manual scheduling.
  • Flexible usage. Use the browser extension, desktop app or mobile app (Android or iOS) to share content easily.
  • Zapier integration. Automate actions like creating and scheduling new posts or streaming new content from RSS feeds to your Friends+Me account for publishing.

Since the number of profiles, platforms supported, and scheduled posts per queue are relatively low compared to some other free plans, Friends+Me is good if you’re just getting started building a social media presence. On the bright side, even the free plan allows for team collaboration with up to one member, which is uncommon among free social media management tools.

Paid plans & features

If you need a more flexible Friends+Me plan, you have four options.

  1. Individual at $9 per month: Includes up to five queues, 500 scheduled posts per queue, 10 additional team members, and priority support.
  2. Small at $29 per month: Includes 15 queues, 1,500 scheduled posts per queue, and 20 additional team members.
  3. Medium at $$59 per month: Includes up to 30 queues, 3,000 scheduled posts per queue, and 30 additional team members.
  4. Large at $259 per month: Includes up to 120 queue, 5,000 scheduled posts per queue, and 50 additional team members.

Later: Most platforms supported

Later, which started out solely as an Instagram scheduling tool (when’s the best time to post on Instagram anyway?), is now more of an all-in-one social media scheduler.

  • Number of users: 1
  • Number of profiles: 6 (1 per platform listed below)
  • Platforms supported: Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn
  • Scheduling: Available for 10 posts per profile per month
best free social media management tools - later

Noteworthy free features

What are some cool features you’ll have access to in Later?

  • Media library. Upload or collect your visual content in one place for easy access, organization, and re-sharing later.
  • Visual Instagram Planner. Drag and drop media onto the Visual Instagram Planner to design eye-catching posts that match your brand aesthetic.
  • Bio. Add a page to your social media bios to drive traffic your website and make sales.

Most free social media management tools support three to five platforms with TikTok often left out. Later currently supports six major social platforms—TikTok included! (And the best time to post on TikTok? When’s that?)

Paid plans & features

If ever you consider upgrading for paid features, you can try any of the following plans free for 14 days:

  1. Start at $15 per month: Includes one user, one social set and 30 posts per social profile.
  2. Growth at $40 per month: Includes up to three users, three social sets, 150 posts per social profile, and add-ons for social sets and users.
  3. Advanced at $80 per month: Includes up to six users, six social sets, and unlimited posts.

CoSchedule: Best beyond just social media content

CoSchedule—a popular marketing management tool—finally has a free forever version of it’s Marketing Calendar. It doesn’t disappoint.

  • Number of users: 1
  • Number of profiles: 2
  • Platforms supported: Facebook, Twitter, Instagram, LinkedIn, and Pinterest
  • Scheduling: Available for up to five messages
best free social media management tools - coschedule

Noteworthy free features

Some cool features of the forever free Marketing Calendar are:

  • Messages and campaigns. Schedule a single post across multiple social networks or schedule series of messages to post across multiple networks over time.
  • Best time scheduling. Let CoSchedule publish your posts whenever they’re most likely to get good visibility and engagement.
  • Sit back and relax while your evergreen content is automatically reshared according to your publishing schedule.
  • Historical social messages imports. Upon adding a new profile, CoSchedule imports the last 60 days of messages or up to 100 past messages so that you can measure or reschedule them.

This tool isn’t just great for social media scheduling; it’s built for overall marketing content management. So, if you prefer scheduling content for social media networks, email campaigns, blogs, and so on through a single marketing platform, this is the software you need.

Paid plans & features

Thinking of upgrading to a paid version of Marketing Calendar? Here are your options.

  1. Pro at $39 per month: Includes unlimited social media publishing, bulk scheduling, automation, campaign templates, and priority support.
  2. Business, which requires a custom quote: Includes multi-channel campaigns, workflow automation, asset and file management storage, team performance reporting, and more.

Hootsuite: Best for paid post promotion

Hootsuite, one of the most popular social media tools available, has a solid, reliable free version.

  • Number of users: 1
  • Number of profiles: 2
  • Platforms supported: Instagram, Facebook, Twitter, YouTube, LinkedIn, Pinterest
  • Scheduling: Available for up to 5 messages at a time
best free social media management tools - hootsuite

Noteworthy free features

Hootsuite’s straightforward free plan includes:

  • Content customization. You can schedule a post across the most popular social networks simultaneously but tweak the post for each platform.
  • Streams and boards. For each of your feeds, you can set up boards to monitor activity on your social media accounts or discover new content, conversations, and trends.
  • Promoted posts. Reach more of your target audience on Facebook, LinkedIn and Instagram with the Boost Feature.

While the free plan doesn’t have many bells and whistles, it handles the basics flawlessly and, in contrast to many other tools, allows for paid advertising on social. So if promoted posts are part of your strategy but you don’t want to spend beyond your ad budget, this is the go-to free tool.

Paid plans & features

If you’re considering upgrading, these are your options.

  1. Professional at $49 per month: Includes one user, 10 social accounts, access to messages in one inbox, and post prescheduling.
  2. Team for $129 per month: Includes up to three users, 20 social accounts, team access and roles with permissions, etc.
  3. Business at $739 per month: Includes up to five users, 35 social accounts, extended functionality with premium apps, and more.
  4. Enterprise, which requires custom pricing. Includes automatic assignment of posts or comments to team members, quarterly business reviews, Hootsuite Social Advertising, unlimited post promotion, and more.

Crowdfire: Best for curation

Crowdfire is a great free social media management tool if curation (and redistribution of your own content) are part of your content marketing strategy.

  • Number of users: 1
  • Number of profiles: 3
  • Platforms supported: Twitter, Facebook, LinkedIn, and Instagram
  • Scheduling: Available for up to 10 posts per account
best free social media management tools - crowdfire

Noteworthy free features

Some standout features of Crowdfire’s free plan include:

  • Unlimited article and image curation. Easily curate and share your own content, as well as high-quality content produced by others. This will keep your profiles and your audience engaged while also easing the pressure to create all social media content from scratch.
  • Advanced analytics. Although you can only access one day of advanced analytics data, it’s better than nothing. Most free social media software plans only allow access to basic analytics!
  • Chrome extension. Share articles with your followers on the fly without having to open Crowdfire or the social network of your choice to create and publish a post.

This tool is best if you’re interested in curation. It reduces the manual legwork, helping you find owned and unowned content based on the topics you typically cover.

Paid plans & features

Crowdfire has three paid versions to choose from.

  1. Plus at $9.99 per month: Includes up to five accounts, 100 scheduled posts per account, 90 days of advanced analytics data, and more.
  2. Premium at $49.99 per month: Includes up to 10 accounts, bulk scheduling, calendar view, up to 15 RSS feeds, the ability to track and reply to mentions, analysis of two competitors per account, and so on.
  3. VIP at $99.99 per month: Includes up to 25 accounts, 800 scheduled posts per account, up to two team members per profile, priority support, and more.

Tailwind: Best for visual platforms

With no credit card required, you can create a free account with Tailwind, which has a focus on post design for visual platforms like Instagram.

  • Number of users: 1
  • Number of profiles: 3 (1 per platform listed below)
  • Platforms supported: Pinterest, Instagram, and Facebook
  • Scheduling: Available for up to 20 posts per month
best free social media management tools - tailwind

Noteworthy free features

Some great features of Tailwind’s free plan include:

  • Photo and video support. Stop users mid-scroll with eye-catching images and videos. (Most other social media management software only allows video and images for paying users.)
  • Post designs. Upload images and Tailwind Create will automatically design professional-quality posts according to your brand colors, fonts, and logos.
  • Bulk uploads. Stop copying and pasting posts into the scheduler one by one and save tons of time with bulk uploads.

Does your social media strategy involve a lot of visuals and videos? If so, and if you don’t use more text-based platforms like LinkedIn, Tailwind is a great pick for you. Especially since you can create multiple post types from a single design, which is a huge time-saver.

Paid plans & features

Tailwind’s paid options are as follows:

  1. Pro at $19.99 per month: Includes up to 100 posts per month, 200 post designs, advanced analytics, and more.
  2. Advanced at $49.99 per month: Includes up to two accounts each for Pinterest, Instagram, and Facebook, up to 1,000 posts per month, unlimited post designs, two users, and the list goes on.
  3. Max at $99.99 per month: Includes up to three accounts per social network, unlimited posts, and up to five users.

Which is the best free social media management tool?

As you can see, there are several good, free social media management tools out there. The seven we’ve covered here are worth looking into especially if you plan to expand your social media efforts in the future. Starting with a tool that can grow with you will save you the hassle of switching and adjusting to a new tool later.

But where should you start? Here’s a recap of our list.

  1. Buffer: best if you plan to scale your social media efforts for scaling.
  2. Friends+Me: best if you’re just getting started with social media.
  3. Later: best for scheduling posts to most of the major social platforms.
  4. CoSchedule: best if you want an all in one platform for social media and other marketing campaigns.
  5. Hootsuite: best if you want to schedule organic posts and have a budget for promoted posts.
  6. Crowdfire: best if you’re interested in curation as a way to keep your social media calendar full and heighten engagement.
  7. Tailwind: best if your focus is on visual platforms like Instagram and Pinterest.

free marketing tools

What tools do you use to get your online marketing work done?

Can you do all the same work of a digital marketer, and do it for free?

The list of tools you use—often referred to as a marketing stack—probably covers a variety of different uses and needs, everything from social media marketing to content to email and lots more.

Is it possible to have all these great tools without paying a cent?

It was a fun challenge to come up with a way to build a $0 marketing stack, to find free alternatives to popular paid tools and services. I’m grateful for all the amazing companies out there that offer such value for so little. Here’s the list I came up with for free alternatives to paid tools. I’d love to know what you think!

free marketing stack
What’s in the stack?
The $0 Marketing Stack: Free Alternatives to Paid Tools
For a quick overview, here are the tools I found that seemed to be great, free options for some popular paid services.

Google Analytics
Simply Measured
Open Site Explorer
HubSpot Email Marketing and HubSpot CRM
Google Scholar
Google Trends
Blog Topic Generator
Content Idea Generator
Onpage Optimization Tool
After the Deadline
Readability Test Tool
Save Publishing
Must Be Present
Conversation Score
Wolfram Alpha Facebook report
Fanpage Karma
Facebook Page Barometer
Website Grader
Down For Everyone Or Just Me?

  1. Social Media Scheduling: Buffer
    Great, paid options if you can swing it: Sprout Social, MeetEdgar
    Perhaps our best time-saving tip for social media marketing is scheduling posts ahead of time for your social profiles. You can batch the social media marketing process: Do all your curating and composing all in one go, then spread those updates out across the next day or week.

How we use Buffer: The forever free plan at Buffer lets you connect a profile from each network (one from Facebook, one from Twitter, etc.) and to schedule ahead 10 posts for each network. If you share three posts per day, that means you can stay three days ahead all the time.

We’ve found a lot of value in the hand-picked content suggestions (thanks to Courtney who finds all that great content!), which are easy to read then add.

Also free:

Hootsuite (free for your first 3 social profiles)

  1. Design: Canva
    Great, paid options if you can swing it: Photoshop, InDesign
    Over 2 million people trust Canva to help with creating images for social media, blog posts, and practically any other use you can imagine.

How we use Canva: The optimized sizes and built-in templates make it fast and easy to create tall pictures for Pinterest, rectangular ones for Twitter, square for Facebook or Instagram, and any size in between. We find Pablo (another free alternative) to be great for Twitter-sized images of 1,024 pixels by 512 pixels, and Canva to work really well for all else.

Also free:

Pic Monkey

  1. Real-time Analytics: Google Analytics
    Google Analytics real time stats
    Great, paid option if you can swing it: Chartbeat
    Google Analytics does pretty much everything in terms of tracking the traffic to your website. It’s a huge, monstrous amount of info, generously given away for free.

How we use Google Analytics: As a social media marketing team, we appreciate the ease with which we can see traffic from the different networks (Acquisition > Social > Network Referrals). We can check the engaged reading time by looking at Time on Page. And for the real-time stats of who’s on our site right now, we can simply click on Real-Time > Overview.

Also free:

Go Squared (free for the first 100 visitors and 1,000 data points)
MixPanel (free for 25,000 events per month)

  1. Website optimization: Hotjar
    Hotjar analytics
    Great, paid options if you can swing it: KISSmetrics, Crazy Egg
    Let’s say you’re curious how your visitors are actually using your website—where they click, how far they scroll, etc. Tools like Hotjar can show you exactly what your visitors are doing, via heatmaps, clickmaps, scrollmaps, and visitor recordings. Hotjar also has options to analyze your funnel and to insert messages and surveys to your visitors.

How we use Hotjar: User research can be incredibly powerful stuff. I find great value in seeing how someone interacts with blog posts. How much of the post do they read? Where do they pause? What do they click? Seeing all this information helps me design my posts in a clearer way.

Also free:

Inspectlet (free for 100 recorded sessions)
SumoMe Content Analytics

  1. Reports: Simply Measured
    twitter followers report
    Great, paid option if you can swing it: SumAll Reports
    Simply Measured offers enterprise-level analytics and management for big brands and their social efforts. It has a wide array of free tools for the rest of us, too.

Among Simply Measured’s reports are these:

Twitter Follower Report
Twitter Customer Service Analysis
Facebook Fan Page Report
Facebook Content Analysis
Facebook Competitive Analysis
Facebook Insights Report
Instagram User Report
Social Traffic Report
Traffic Source Report
Google+ Page Report
Vine Analysis
Phew! That’s a lot of reports!

How to use Simply Measured: Each of these reports costs no money, although Simply Measured will ask for a Twitter follow or a Facebook mention in exchange for the free report. You can save loads of time in pulling reports from this one location as you seek to gain insight on where your social media efforts have been going lately. They’ve got all six major social networks covered: Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest.

Also free:

SumAll’s free version

  1. SEO: Open Site Explorer
    Open Site Explorer
    Great, paid option if you can swing it: Moz Pro
    is a great free tool for checking your domain and page authority and also for checking how many links you are getting and from which source. You can also check your competition. But the free version only gives you 3 reports per day. Signing up offers unlimited reporting on all your links, keywords and competitors.

How to use Open Site Explorer: Plug your blog’s URL into Open Site Explorer to see the high-level stats like page authority and incoming links. You can also click over to the Just-Discovered tab to see recent links and Top Pages to see which pages on your site get the most links.

Also free:

SEO Book
Screaming Frog SEO Spider
Keyword Tool

  1. CRM: Charlie
    Charlie app
    Great, paid option if you can swing it: SalesForce
    A lot of the best CRM tools (Customer Relationship Management) help you stay abreast of your current and future customers. Think of a futuristic address book. The best ones are loaded with features and information. Charlie is a bit of a quick-and-easy hack to get to know a person really well.

How to use Charlie: Intended as a tool to help you prep for meeting new people, Charlie gives you a full run-down of a person—social media profiles, biography, interests, big news, etc.—by looking at your upcoming calendar or running an email address. If you’re wanting info on a single person ad-hoc, simply enter their email address into Charlie, and they’ll tell you everything.

Also free:

HubSpot’s Free CRM

  1. Lead generation and pop up tool: HubSpot Marketing and HubSpot CRM
    HubSpot Marketing Free
    HupSpot Marketing Free allows marketers to easily generate email leads from their website with a free pop up tool.

How to use HubSpot Marketing Free: You can gain a lot of great information about your leads from HubSpot Marketing Free. This pop up tool quickly gathers email addresses from your website and provides key data points like employer and which pages your leads have visited. And if you’re wondering which pages are converting at higher rates than others, it can help with that, too.

Great, paid option if you can swing it: Cirrus Insight

Also free:

Hello Bar

  1. Landing Pages: WordPress
    WordPress pages
    Great, paid options if you can swing it: Unbounce, LeadPages
    For those who are running their website or blog via WordPress, perhaps the fastest and easiest way to set up a landing page is simply to create a new page. If you blog with WordPress, the blog content you create falls into Posts. The static content for landing pages—“Download our ebook,” “Sign up for our webinar,” etc.—can be made quite easily via Pages.

How to use WordPress: Build a new landing page in WordPress, and use this as the focal point of your social media ad campaign or your social media updates. Certain plugins like WooDojo even let you hide the content in your sidebar for particular pages, which could be a great option for minimizing the look of your page.

Also free:

Unbounce free plan (includes Unbounce branding)

  1. Twitter management: Crowdfire
    Great, paid option if you can swing it: Crowdfire premium
    Twitter has been so generous to open up its app to developers to make some really great tools. Sure, you can manage your Twitter profile directly via Twitter (an always free option), or you can try out tools like Just Unfollow, which allows for bulk sorting and filtering of your followers, along with insights into the demographics of the people in your audience.

How to use Just Unfollow: One way that many experts recommend to keep your Twitter following count in line with your Twitter follower count is to routinely check to see which accounts are following you back and to remove the ones that aren’t. With Just Unfollow, you can do this quickly and easily all from one page—and even whitelist the unfollowers whom you’d like to keep following.

Also free:

Manage Flitter

  1. Blogging: Medium
    Great, paid options if you can swing it: Ghost
    It feels a bit funny to list Medium as a tool (it’s really more of a network or social media site), but when it comes to starting a new blog as cheaply and quickly as possible, Medium can’t be beat.

How to use Medium: Many young startups kick off their blog at Medium, where they enjoy a built-in audience from the start and have networking tools to help their content spread. Plus, one of Medium’s newest features is an email newsletter where you can automatically get in touch with people who follow you by sharing your latest articles.

Also free:

  1. Video: Wistia
    Great, paid option if you can swing it: Wistia Pro, Vimeo Pro
    Once you’ve created an amazing video to share on social media or your website, where will you put it? The default seems to be YouTube, which is quick and easy but comes with less control and potentially some unrelated ads or suggestions. Wistia is made for marketers’ videos because the player keeps people on your page—or sends them precisely where you want them to go next.

How to use Wistia: After you’ve uploaded your video, you can hop into the settings and add things like call-to-action buttons or email capture formsat the end of the video. Wistia also makes it easy to view heatmaps and viewing trends of your videos, like how far most people get through your video, when they pause or click, etc.

Also free:


  1. Share buttons: SumoMe Share
    Great, paid options if you can swing it: Easy Social Share Buttons
    The ubiquitous share buttons you see along the side of blog posts, many of them come from SumoMe. The any-website buttons (you don’t have to run a WordPress blog to use them) are part of the SumoMe suite of website products. If you’re okay with some SumoMe branding, you can add the buttons for free to any page and customize the networks that appear by default.

How to use SumoMe Share: SumoMe gives you a lot of control over the appearance of the share buttons, both in which buttons are displayed and where on the page they’ll sit. One of the great features also is that they look good on mobile devices, so you maintain a great way to encourage sharing no matter where your audience is reading.

Publish Flawlessly. Analyze Effortlessly. Engage Authentically.
Buffer is the all-you-need social media toolkit that lets you focus on doing what you love for your business.

Get started for free now
Also free:

Digg Digg (what we use on the Buffer blog)

  1. Analytics: Segment
    Great, paid options if you can swing it: Usability Tools
    I’ve heard Segment described as the one and only interface you’ll ever need for all your third-party apps. And I sure do see it recommended a lot. From what I can gather, Segment makes it easy for anyone—engineer or not—to connect new software to your website; once the Segment snippet is added, you can connect other apps like MailChimp, Google Analytics, etc. just by clicking around in your Segment dashboard. Segment handles all the visitor data for you.

How to use Segment: Rob Sobers put together a really handy guide to how he’s set up Segment for his SaaS business.

  1. Testing: Peek
    Peek by usertesting
    Great, paid options if you can swing it: Optimizely, User Testing
    When it comes to understanding how people are using your website—A/B testing, user testing, that sort of thing—there are some really fantastic paid options that can give you lots of insights. There’s also Peek, a free tool from User Testing that lets you see and hear a five-minute video of a real person using your website.

How to use Peek: For first-time insights, you may wish to have a person go through your website or blog from the home page. Later on, you might ask for someone to test out a certain flow through your website by starting someone on a landing page. The tests take about 2-3 days to complete, and you can run three Peek tests every month.

Also free:

Optimizely free plan
Even More Free Marketing Tools!
We went hunting for even more top free marketing tools in a variety of marketing categories. These tools – all quick hits you can get started with easily – focus on everything from research and writing to benchmarking and analyzing. Here’s hoping you find the perfect shortcut for your work!

Free Marketing Research Tools
We’ll start at the beginning: researching topics, sites and ideas.

  1. Google Scholar
    I don’t know why more people don’t talk about Google Scholar, but I love this tool for researching science-heavy articles and digging into emerging studies. It limits your search to articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Pair it with a Google Alert to get amazing research on your topics of interest delivered right to your inbox.

Google Scholar

  1. Google Trends
    See what the world is searching for and how interest in concepts has changed over time with Google Trends. For example, I feel like I’m suddenly hearing about “growth hacker” and “growth hacking.” Are you, too? I input those terms into Google Trends and it looks like there is a sudden new interest in the concept.

Google Trends

  1. Blog Topic Generator
    Stumped for ideas? Give HubSpot’s Blog Topic Generator a few nouns that describe your content areas and it’ll spit out a week’s worth of post ideas.

Blog Topic Generator

  1. Content Idea Generator
    Enter a keyword for a fun, irreverent suggestion from Portent’s Content Idea Generator.

Title Generator
Free Reading and Writing Tools
These tools offer help with readability, keyword density and spelling and grammar.

  1. Readability
    Drag the Readability bookmarklet to your toolbar to convert any content on the web into a simple, easy-to-read format with an estimate of how long it’ll take you. Also check out the other bookmarklet options here, including one that sends longer content to your Kindle to read later.

Readability format

  1. Hemingway
    Simple, clear writing – we all strive for it. Get a little help with Hemingway. Paste a passage into the app and you’ll get an analysis that highlights overly dense passages, unnecessary adverbs and more.

Hemingway app

  1. Onpage Optimization Tool
    This free onpage optimization tool from Internet Marketing Ninjas is a one-stop look at what’s going on a specific page of your site. Toss in a URL and see stats on keyword density, internal and external links and more.

Onpage Optimization

  1. After the Deadline
    A Chrome extension, After the Deadline checks spelling, style, and grammar wherever you go on the web.

After the Deadline

  1. Readability Test Tool
    Enter a web address or a block of text into the Readability Test Tool for an easy-to-understand analysis of your content. This tools measures a ton of different readability scores, and does a good job of explaining each one.

Readability Test Tool
Free Twitter Marketing Tools
These tools help you maximize your Twitter presence, from timing to sharing to analysis.

  1. Save Publishing
    Instantly find passages under 140 characters with Save Publishing, a handy bookmarklet that highlights tweetable passages on your screen. Post to Twitter with one click (or Buffer simply by highlighting a passage and clicking the Buffer extension)

Save Publishing

  1. Followerwonk
    We hope you’ve already heard of Followerwonk, one of Buffer’s many partners in amazing social media data. In addition to offering lots of super useful data about timing on Twitter, Followerwonk also has some other neat Twitter features, like the ability to compare followers of different accounts like so.


    It’s not breaking news. It’s not nonsense hashtags. is an automatically generated list of interesting links on Twitter, surfaced through an algorithm that focuses on “the people that always tweet the best links – first” (no, it doesn’t tell you who they are).

  1. Tweriod
    Tweriod analyzes your account to show you the best times to tweet for more exposure and replies. Bonus: Once you get your peak times, you can sync your Buffer account with them!


  1. Must Be Present
    A free tool from Sprout Social, Must Be Present calculates how often and how quickly you respond to comments and questions on Twitter (in exchange for your email address and a bit of other info).

Must Be Present
Free Facebook Marketing Tools
These tools analyze one or more Facebook pages to deliver an analysis or report on your activities – particularly important as Facebook is always changing.

  1. Conversation Score
    Discover any Facebook Page’s influence, engagement and performance with Conversation Score.


  1. Wolfram Alpha Facebook report
    To analyze your own Facebook account and get lots of interesting data about your connection, the language you use, the times of day you post and more, try Wolfram Alpha’s Facebook report.

Wolfram Alpha

  1. LikeAlyzer
    LikeAlyzer provides you with recommendations and feedback on your company’s presence on Facebook based on metrics including presence, dialogue, action and information.


  1. Fanpage Karma
    Fanpage Karma is all about competition. Compare two fan pages by entering their names or IDs and see which ones comes out on top.

fanpage karma

  1. Facebook Page Barometer
    Agora Pulse’s Facebook Page Barometer keeps track of how your Facebook performance stacks up against the average performance of 6,000+ pages.

Free Website Analysis Tools
These tools give you an overall look at many different facets of your site or marketing strategy.

  1. Quicksprout
    by QuickSprout is a really comprehensive website audit, social media analysis and competitor report, all in one.


  1. Website Grader
    HubSpot’s Website Grader gives you the overall performance and “grade” of your website based on mobile factors, SEO, security, speed, and performance, plus tips on how to improve your website…

HubSpot Website Grader

  1. SharedCount
    Want to see how your content (or anyone else’s, for that matter) has spread across the web? For sites that don’t display social media share button numbers, just paste the web address into SharedCount. Or use the multi-URL dashboard to enter lots of different web addressed and export a quick report.

Free Relationship Tools
These tools focus on connecting with new people and strengthening relationships with existing connections.

  1. Newsle
    Got some thought leaders or industry influencers you want to keep up with? Sign into Newsle through Facebook or LinkedIn and it’ll track your Facebook friends, LinkedIn connections & email contacts and let you know when they’re in the news.

Screen Shot 2014-02-10 at 8.37.38 AM

  1. Rapportive
    Make your email work harder for you by installing Rapportive, a Chrome extension that helps you get to know your contacts better by showing their photo, job, company, LinkedIn profile and recent tweets.


  1. MentionMapp
    See how any Twitter user is connected to others with MentionMapp, which makes all your connections visual and simple to understand and explore.

Free Miscellaneous Tools

  1. Down For Everyone Or Just Me?
    Is it your Internet connection, or is your site (or someone else’s that you’re desperately trying to reach) really down? Find out with this simple website. Just enter your site:

Down For Everyone
And it’ll let you know if it’s just you or if the site is, well, down for everyone.

Down For Everyone 2
Over to you
Which of your favorite tools would you add to this list?

Did you notice any new ones that might be worth trying?

I’d love to hear from you about the free tools you’ve found most helpful and how you’ve put them to good use. Feel free to add any thoughts at all in the comments below. I’m looking forward to chatting!


Let us know your thoughts in the comment section below.

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