Free Social Media Marketing Tools For Business

Welcome to the social media marketing tools for business guide. This guide will provide you with a list of free social media marketing tools that can be used to help your business grow. The first step toward starting a successful social media marketing campaign is finding the right tools for the job.

This guide will provide you with a list of free social media marketing tools that can be used to help your business grow. The first step toward starting a successful social media marketing campaign is finding the right tools for the job.

Free Social Media Marketing Tools For Business

Are you ready to level up your social game? If you want your social media marketing to be effective, you’ll need to invest in the right tools for the job. Tools that help you manage and optimize your posts.

Well, guess what.

Today’s your lucky day. We’re sharing 35 awesome tools that’ll transform your social media marketing skills.

Is Social Media Marketing That Important?
Absolutely! It’s been one of the most cost-effective online marketing strategies for some time. Social media lets you grow your visibility and brand awareness without having to pay for it.

However, when it comes time to scale your social media campaigns, you need something extra. You simply can’t dominate social media without some important marketing tools in your arsenal.

Good social media tools help you find more content to share. Use them to schedule posts at the perfect time, as well as measure the effectiveness of your campaigns. What’s more, they give actionable insights you can use to improve your social presence.

Ready to find out which social media marketing tools are best for your business? Let’s dive right in.

Table of Contents (Quick Links)
Lead Generation Tools
OptinMonster
RafflePress
Smash Balloon
Audiense
Tweepi

Buyer Persona Tools
Socedo
Socialbakers

Security Tools
ZeroFOX
LastPass

Analytical Tools
Followerwonk
Agora Pulse
CrowdBooster
Twitter Analytics
Facebook Analytics
Analisa.io

Content Creation Tools
Tailwind
Revive Old Posts
BuzzSumo
Tagboard

Graphics Tools
Visage
Canva
Animoto

Monitoring and Sharing Tools
Sprout Social
SocialOomph
Brand24

Content Curation Tools
Buffer
MeetEdgar
Hootsuite
IFTTT
Oktopost
Everypost
SocialFlow

News Filtering Tools
Feedly

Other Tools
Bitly
Influential

Lead Generation Tools

1. OptinMonster
   optinmonster is the best lead generator for social media
   OptinMonster is a powerful lead generation tool that lets you engage visitors at exactly the right moment. It has a drag-and-drop template for building visually stunning lightboxes, popups, and landing pages that capture leads. Everything from growing your mailing list to recovering abandoned carts can be solved using OptinMonster’s amazing set of tools.

Ready to hear something really cool? OptinMonster can now be part of your social media marketing campaign. Simply use the new ChatBot element to connect to ManyChat. Once you’ve done that, you’re ready to share your best-performing optins over Facebook Messenger.

The ChatBot element requires a Growth Plan. Already an OptinMonster customer? Upgrade here! Otherwise, click here to get started with OptinMonster today.
That way, you can bring the optins to your leads. Not the other way around.

2. RafflePress
   rafflepress giveaway plugin

RafflePress is the best giveaway plugin for WordPress. With its drag-and-drop giveaway builder and viral giveaway templates, you can quickly create a fun online contest for your audience.

Where RafflePress comes in handy for social media marketing is with the verified bonus actions feature. This feature lets you reward users with extra contest entries for performing specific actions like:

Following you on Twitter, Pinterest, LinkedIn, Instagram, etc.
Viewing a Facebook post/video
Visiting your YouTube channel
Sharing your giveaway on social media
And much more
RafflePress is the perfect tool for boosting your social media following and engagement. Plus, it can also help you drive more traffic to your site, grow your email list, and even increase sales.

3. Smash Balloon
   smash ballon social media feeds plugin

With Smash Balloon, you can easily embed social media feeds anywhere on your WordPress website. It’s super easy to set up; simply install the plugin, connect your social media account, and in less than 30 seconds you can display a beautiful social media feed.

By displaying social media feeds on your site, you can turn your website visitors into social media followers. Plus, users can interact with your feeds, without having to leave your site.

Smash Balloon offers 5 different plugins:

Instagram Feed Pro
Custom Facebook Feed Pro
Custom Twitter Feeds Pro
Feeds for YouTube Pro
Social Wall Pro
The feeds are also highly customizable; you can decide which content to showcase, design the feed to match your brand, show or hide likes, comments, and shares, and more.

4. Audiense
   social media campaign tools – audisense

Audiense is a social intelligence tool that allows you to discover new target audiences and segment them. Most importantly, it helps you understand your audience by telling you how they tick. Then, Audiense uses tracking and reports to help you optimize your audience engagement. Think of it as a tool for building relationships with customers.

5. Tweepi
   social media marketing tools – tweepi

Tweepi is a Twitter tool that helps you get more followers. First, it finds relevant users interested in your topic. Then you can engage those users by mentioning them in tweets, adding them to a list, or following them.

Buyer Persona Tools

6. Socedo
   best social media marketing tools – socedo

Socedo automatically discovers the people on social media who fit your buyer persona. They do this by looking at real-time social behavior then categorizing individuals based on that data. Once you have your audience, you can divide followers into multiple segments. That way, you can make sure only the relevant segments get your content and promotions.

7. Socialbakers
   social marketing tools – socialbakers

Socialbakers is a suite of tools for making decisions based on your followers’ data. You can measure your performance versus competitors, then use those insights to improve your content.

This information is valuable when monetizing your campaigns. You can use it to budget more effectively, while also boosting customer acquisition, retention, and growth.

Security Tools

8. ZeroFOX
   best social media security tools – ZeroFox

ZeroFOX is a security tool that works with all popular social media platforms, as well as Slack, Google Play, and Apple’s App Store. It identifies and protects brands against hackers looking to take control of social media accounts.

But that’s not all. The platform also works to protect its clients’ social media reputations. They do this by removing offensive and intentionally disruptive content, eliminating impersonation profiles, and protecting followers against scammers. Think of ZeroFOX as a massive public relations tool that also has security features.

9. LastPass
   social media security tools – lastpass

LastPass isn’t designed specifically for social media, but it’s still a useful tool to have. That’s because LastPass saves your passwords in its encrypted password vault. Use it to create ultra-strong passwords for social media. We’re talking passwords with upper and lowercase letters, numbers, punctuation, and other random characters.

You unlock LastPass’ password vault using a master password. Once logged in, the app will automatically enter your login details every time you try to log into a social media site.

The benefit of using LastPass is that you only have to keep up with one password, the LastPass one. Meanwhile, you can create multiple strong passwords for all your social media sites.

Analytical Tools

10. Followerwonk
    best social media tools – followerwonk

Followerwonk is a tool exclusively for use with Twitter. It’s also one of the most in-depth and useful tools on this list. Followerwonk will help you analyze and optimize your Twitter audience. It does this by suggesting people for you to follow, ultimately helping you grow your base. If Twitter is part of your social media marketing campaign, this tool is a must-have.

11. Agora Pulse
    best social media marketing tools – agorapulse

Agora Pulse is a simple and affordable solution to social media management. It has all the basic scheduling and analytics features, and you can also run contests, quizzes, and promotions. It even allows you to see how your social media marketing campaign stacks up against your competitors. Want to give it a try? Take advantage of their free trial and see how you like it.

12. CrowdBooster
    social media optimization tools – crowdbooster

CrowdBooster delivers real-time data that you can access quickly. You can create reports measuring your key performance metrics, and even export them via graphs and tables. This information helps you adapt to your audience more effectively. It gives you suggestions for who to engage and how you can improve content.

13. Twitter Analytics
    social media management tools – twitter analytics

Twitter Analytics is a free tool that lets you measure the performance of your Twitter marketing campaign. Want to know if your tweets are getting enough likes, comments, and retweets? Twitter Analytics’ reports give you all that information and more. That way, you can look at how people interact with your content and adjust your campaign accordingly.

Related Content: How to Make Money on Twitter: 9 Twitter Monetization Tips

14. Facebook Analytics
    social media tools free – Facebook analytics

Overall, Facebook Analytics works the same way as Twitter’s analytics tool. It looks at your content and how readers have interacted with it. Pretty simple stuff, right?

Yes and no. While both platforms serve the same purpose, Facebook’s reports are much more comprehensive than Twitter’s. Facebook Analytics doesn’t just show you how many people interacted with your content. It shows you who interacted with it and where.

Of course, this shouldn’t come as that big of a surprise. Facebook has more features than Twitter. Naturally, there’s more information to track.

And if you run a Facebook group, don’t forget to check that analytics data as well.

15. Analisa.io
    social media marketing tools free – Analisa.io

Ready to growth hack your marketing campaign on Instagram? You can with Analisa.io.

Analisa.io gives you a range of marketing tools for monitoring profiles and hashtags. You can use it to:

Snoop on your competitors.
Monitor campaign performance.
Tweak profile engagement.
Connect with influencers.
Ready for the good news? Analisa.io’s basic campaign research tools are 100% free. Not bad, considering they offer more data than Instagram’s own marketing tool, Insights.

Of course, there’s also a premium subscription starting at $59.35 a month. It gives you even more tools for connecting with influencers and researching markets. It’s great for serious brands that want to overhaul their Instagram strategy.

Content Creation Tools

16. Tailwind
    social marketing tools – tailwind

Tailwind is a tool for creating content on Pinterest and Instagram. Use it with Pinterest to pin to multiple boards at once, bulk upload, and schedule posts. It comes with a drag-and-drop calendar that makes scheduling content easier than ever.

If you want to give it a spin, you can try it out for free.

17. Revive Old Posts
    revive old posts by revive social

Revive Old Posts lets you automatically share old posts to your social media accounts. This gives your users the chance to discover and engage with popular content from your site. Plus, it helps you keep your social media accounts active.

You can quickly and easily share posts, pages, media, and custom post types to Twitter, Facebook, LinkedIn, Instagram, Pinterest, and Tumblr. And, Revive Old Posts adds hashtags from tags or categories automatically by fetching them from your post’s categories, tags, and even custom fields.

18. BuzzSumo
    social media marketing tools – buzzsumo

BuzzSumo is one of the best tools we’ve found for discovering new and popular content on the web. With it, you can plug in a topic or a selection of keywords. From there, you’ll receive a breakdown of popular trending posts in those categories.

Want to see how content goes viral? BuzzSumo also gives you a list of influencers who share keyword-related content. Use this to research ideas for your content marketing campaign and to connect with top influencers in your industry.

Recommended Resource: Do social media shares count the same as backlinks? Google says no, but are they telling the whole story? Find out the truth in our guide to Social Media and SEO: Do Social Shares Really Matter for Ranking?

19. Tagboard
    social media optimization tools- tagboard

Tagboard is a listening tool for researching social media content. All you have to do is plug in a term, topic, or hashtag, and you’ll see how that topic is discussed online. It’s an advanced way to monitor things like brand and product mentions, and how they relate to your marketing strategy. Moreover, you can use it for ideas when coming up with engaging content, especially as trends develop.

Graphics Tools

20. Visage
    best social media tools – visage

Every social media campaign needs optimized images. Visage is a tool that helps companies design social media graphics that are perfectly optimized for each platform. Visage’s graphics templates make it easy to manage your brand’s style and tone. That way, you can ensure consistency across all social platforms. And the editable designs allow you to collaborate with your team to update and remix graphics, with restrictions set by role.

21. Canva
    best social media marketing tools 2019 – canva

Add Canva to the list of awesome free social media tools every marketer needs. It lets you create stunning images for your campaigns. Use it to jazz up your content so that more people like and share your posts.

Best of all, you don’t have to be a graphic designer to use Canva. It comes with loads of ready-made templates and cool graphics you can use. This means you can create an attention-grabbing featured photo in minutes.

Looking for a little more than a drag-and-drop editor? Canva for Work has loads of premium collaboration tools, and it only costs $12.95 a month.

22. Animoto
    awesome social media tools – animoto
    Animoto is a tool that makes professional-quality videos for marketers on social media. As such, it’s great for creating viral or engaging content. It comes with storyboard templates and a drag-and-drop design that simple and easy to use. You don’t have to use the templates, of course. If you want to get creative, use Animoto’s blank canvas and create a marketing video from scratch.

Tools to Use: 11 Best Instagram Video Editing Tools Compared (Free and Paid)

Monitor and Sharing Tools

23. Sprout Social
    social marketing tools – sproutsocial

Sprout Social is an all-in-one social media marketing tool to help managers better control their efforts. It features multi-level access which makes it easy for managers to coordinate and delegate tasks to team members.

Sprout Social also comes with full post scheduling capabilities, a detailed analytics platform, and even a social listening tool. All of this is helpful for optimizing content and understanding how different demographics interact on social media.

24. SocialOomph
    social media campaign tools – socialoomph

When you first look at SocialOomph, it may seem simpler than some of the other apps on this list. But its SocialOomph’s functionality that makes it a keeper. That’s because SocialOomph makes it easy to upload multiple posts at once, then schedule when each post gets published. You have full control over when and where your content goes live, and you can even manage multiple platforms at once.

But wait, there’s more. SocialOomph also offers intuitive follower analysis features and tools for improving audience engagement. Not too shabby, right?

25. Brand24
    best social media tools – brand24

Brand24 gives you insight into what people are saying online about your brand. With this tool, you have instant access to mentions of your brand anywhere on the web, including on social media and popular publishers. You can also identify the people with the most social influence, and segment your mentions by positive, negative, or neutral mentions.

Content Curation Tools

26. Buffer
    buffer social media marketing tools

The Buffer social media marketing tool is one of the most recognized tools in the industry. With it, you can schedule any type of post across any platform you want. You can even choose when to automate posts, such as “every day” or “weekdays.” Even better, you can use its follow-up tool to evaluate past posts, seeing which were most effective and why.

Related Content: The 14 Best Marketing Automation Tools for Your Business

27. MeetEdgar
    meetedgar is one of the best social media marketing tools

MeetEdgar is a social media scheduling tool that allows you to recycle old posts. All you have to do is organize your posts by category and schedule your content. After that, Edgar goes through your queue and uploads content from each category. Once it’s gone through all your scheduled posts, it’ll start recycling older updates.

28. Hootsuite
    social media marketing tools free – hootsuite

Hootsuite is a simple but powerful tool for the average social media marketer. You can use Hootsuite to schedule posts in advance on a number of different social platforms. Its analytics tool lets you measure content engagement, so you understand how your campaign is performing.

Popular for its free social media tools, Hootsuite also has a relatively inexpensive paid option for businesses.

29. IFTTT
    best social media tools for automation – ifttt

Did you know you can use one of the best social media marketing tools, free of charge?

We’re completely serious. It’s called IFTTT.

Funny name, but IFTTT is actually an acronym that stands for “if this, then that”. With it, you can combine different tools together to create individual “recipes,” or sets of instructions. For example, you can set it up to send a tweet every time you make a new Instagram post. It’s a bit tricky to navigate at first, but you can use other recipes to simply plug and play. Best of all, it’s completely free to use.

30. Oktopost
    best social media marketing tools – oktopost

Oktopost is a social media management tool designed for B2B companies. It allows you to schedule your content and measure its effectiveness. Oktopost is also useful for curating content that is important for your business. And if you collaborate with a lot of people, it can help make things run smoothly. That’s because Oktopost comes with tools for managing large social media teams.

31. Everypost
    social media campaign tools – everypost

Everypost makes it easy to curate content all from one place. It does this by pulling together relevant multimedia from YouTube, Instagram, Flickr, RSS feeds, and more. Then, you can schedule your posts and customize them for the audience on each social platform. That way, you maximize the effectiveness of each and every post.

32. SocialFlow
    social media optimization tools – socialflow

SocialFlow allows you to schedule your posts based on when your audience is active and engaging in real-time. All you have to do is upload your content to the queue. From there, SocialFlow uses real-time data it collects to determine which posts to publish and when. It really takes all the guesswork out of social media.

News Filtering Tools

33. Feedly
    social marketing tools – feedly

Feedly is best known as a content discovery tool like BuzzSumo, but it works a bit differently. It’s a content aggregator, and you can use it to collect content from any number of different areas, combining your ideal reading material into a single feed that you can browse at your leisure.

It won’t offer the same in-depth metrics that BuzzSumo does, but it gives you ample reading material. That way, you never run out of things to post about on your social profiles.

Other Tools

34. Bitly
    social media marketing tools – bitly

Bitly allows you to shorten any URL so that it fits nicely across your social media channels. These shortened URLs work with any channel on any platform. You can even track your results with individual link analytics, and then optimize your marketing efforts based on the insights you collect.

35. Influential
    smart social media management tools – influential

Want to jump on the influencer marketing train but don’t know how to begin? No worries, Influential‘s got you covered.

Influential is a smart matchmaking platform that connects businesses with influencers across major social media outlets. Ready for the cool part? It’s powered by Watson, IBM’s powerful artificial intelligence (AI) software.

Influential uses AI to research your social media profile from top to bottom. It looks at who’s engaging with your content and how they’re engaging. The more Influential researches you and your followers, the more it learns about your target audiences. This information is then used to pair you with influencers who match well with your brand.

Conclusion
These 35 social media marketing tools will help you take your results to the next level. Next, why not check out our list of the best WordPress plugins for social media? Or you may want to check out this helpful post: 8 Social Media Feed Tools to Boost Followers.

Or, if you want to know how your social media marketing stacks up to your competitors, have a look at these social selling statistics.

Before we wrap this post up, there is one important thing to note: Social media marketing is only the first step in an effective sales process.

Once the user visits your website, you need to convert them into a subscriber or customer before they leave.

social media marketing tools list

In less than 10 years, social media has become an essential part of our lives. The platforms you started sharing your clubbing photos on have since been taken over by baby pics and your mum.

Great social media doesn’t just happen overnight. It’s not just a sprinkle of mentions and a pinch of evergreen content. There’s no magical social media recipe, sadly. Great social media is like any other marketing strategy – carefully crafted, measured, managed, and founded on a strong and clear strategy. To deliver on your strategic vision you need to be up-to-date with the latest trends, practices, and tools.

Social media schedulers make staying active and engaging on social media easier for us mortals, making our load easier and paving the way for greater impact.

If you really want to get your social channels in shape in 2021, you should seriously consider adding the following tools to your marketing toolkit.

1. Biteable
   Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.

With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.

With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.

Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?

2. Buffer
   Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.

You can do some pretty neat things with Buffer:

Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
Upload custom photos and videos (or use ones pulled from the article you shared).
Access complex analytics to track your content’s performance.
Create a posting schedule so your content gets spread out throughout the day.
Reply to posts from inside Buffer.
Add team members.
A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.

3. Buzzsumo
   Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.

Buzzsumo is a research tool which tells you how your content is doing and who’s spreading the word.

Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.

One of the most powerful research tools on the market, the functionality includes:

Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
Find influencers related to particular topics.
Get alerts based on keywords, brand name, links, author name, or domain.
Track competitors and do an analysis based on their content.
Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.

4. Missinglttr
   Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.

Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.

This means you can focus on writing long-form blog posts while someone else takes care of the creative side of social promotion and the scheduling of posts, so there’ll be one less thing on your to-do list.

With templates for content creation, scheduling, and facilitating client approvals, plus a custom URL shortener to export campaign assets so they can be used in other marketing initiatives, Missinglettr has some great features that’ll lighten your load. You even get a weekly report so you’re on top of your marketing performance.

5. MeetEdgar
   So you need a content manager but you’re already a one-person-band responsible for evergreen content creation, tech support, and design? Meet MeetEdgar.

A social media management tool that handles both re-sharing your content and optimising your social traffic, MeetEdgar is your handy automated content manager.

Working with your Facebook, Twitter, and LinkedIn profiles through a web plugin, you can keep your social channels populated with posts and check in from wherever you are using your mobile.

MeetEdgar allows you to schedule content re-sharing and monitor traffic while boosting engagement and optimizing the ROI of your digital assets.

By putting your evergreen content out there on the regular, you can increase your traffic and boost engagement. With an automated auto-refill queue, you won’t run out of regular posts. It also features a category-based scheduling tool allowing you to mix different content types so your audience never gets bored.

MeetEdgar also features a URL shortener with in-app click tracking which means you can follow your clicks.

6. Hootsuite
   In the chaotic world of social media, Hootsuite handles multiple social media accounts, bringing them under one login into a single dashboard, and you can sign up free of charge.

One of the most popular social media management tools around, Hootsuite allows for collaboration across team members and an approval process. Alongside the major benefit of seeing all your comments and mentions in one place, you can also assign tasks, plot a social media calendar, and schedule updates.

Through Hootsuite Podium you can check out free online social media courses to develop better social media management skills and learn the fundamentals of social media marketing.

Beyond that, for the more experienced digital marketer, its tools integrate with Facebook, Twitter, Instagram, Google+ and YouTube, giving you an in-depth breakdown of your analytics and allowing you to interact with prospective customers.

You can even integrate other community-based platforms including Reddit, Tumblr, and Storify, which helps gather even more feedback and customer data.

7. Mention
   Mention is an extremely comprehensive social listening tool. Monitor mentions of your brand, your products, or your competitors in real time.

Staying on top of the conversation is easy: you can respond to social media comments and mentions from inside the platform, and you can use Mention to find relevant influencers for influencer marketing campaigns and analyze your competitors.

8. Sumo
   Sumo has a whole suite of useful traffic and social media tools that can help improve your marketing strategy. The most relevant for social media is the social shares feature, which makes it easy for visitors to your site to share your content to social media, and it keeps track of the number of shares.
9. IFTTT
   IFTTT: If this, then that. This tool lets you set up rules that make running your social media marketing empire much easier.

Create rules that trigger specific actions when something happens. For example, you can create a rule that means every time you get a Google notification for a specific alert, it gets added into a Google doc so you can check it all at the end of the day.

These rules can eliminate some of the manual back-and-forth, and help you streamline your process in a way that emphasises and enhances individual productivity.

10. Zapier
    Zapier is another tool that encourages automation and does share some similarities with IFTTT. One writer summarized the key differences rather well. IFTTT is easier to learn and great for light automation, while Zapier is a great tool for businesses that want to take their automation to new heights. A lot of marketers use both for different tasks. As an extra bonus, Zapier plays nicely with most of the tools on this list.

If you’re looking for some neat automation ideas, to get you started the Zapier team have a list of suggestions about how you can use Zapier to better manage your social media accounts.

11. AdEspresso
    Social media advertising is complex and can feel like you’re taking a shot in the dark. That’s where AdEspresso, the master of the A/B test, comes in.

A tool that allows real-time analysis of Facebook, Instagram, and Google ads, AdEspresso takes the guesswork out of how your ads are resonating with your audiences in accordance with your campaign name and targeting details.

You can create and manage ads for all three platforms in one place and then see what’s working (and what’s not) while your campaign is live. You systematically test different images, headlines, ad copy, and so on, until you find the perfect combination.

Ad creation and optimisation is quick and easy, with a customizable dashboard which allows you to view the most important metrics in a single place. You’ll end up with always-on campaigns that will monitor your Facebook Pages and immediately promote new posts, and use smart filters to define what’s going to be promoted and for how long.

And rather than manually syncing your Lead Ads into your CRM or email marketing, you can keep your leads, contacts, and audiences synched with your Facebook Ad Account.

If you want to take the guesswork out of a complicated system and streamline your efforts, give AdEspresso a go this year.

12. Bitly
    Bitly is the Rick Moranis of the URL world – honey, I shrunk the URL. Bitly is a link shortener, taking lengthy URLs and shrinking them into much smaller ones.

Often, the original links can be impossible to remember and tricky to share, while short URLs look better and are easier to remember.

How many leads did you drive? How many sales did you convert? Traffic? Every marketer wants to hit the mark and to be able to prove it. You want to make sure you’re using the right campaign tracking tools to capture the list of critical metrics.

Who clicked on what, when, and where – Bitly will tell you. More than just a pretty face, Bitly is a powerful online marketing tool used to track clicks, view site referrals, and pinpoint geographical locations with the most clicks. In fact, it’s proven so handy that Google has built it into their Google Campaign URL Builder to shorten links and track campaign performance.

13. Rebrandly
    Rebrandly is the most advanced link shortener for creating branded links and custom short URLs. Behind every piece of valuable information you share online, there’s a link. Every one of those links is an asset to your company. With Rebrandly you are able to put your brand on your links.

Let’s take a look at some of the benefits of using Rebrandly:

Branded links can drive a 39% higher click-through rate.
Enhanced brand awareness and visibility.
Increased link trust.
This is how the insights of your branded link will look like within Rebrandly and some examples of things you can do with the tool.

Some of the more interesting features that Rebrandly offer marketers include:

UTM builder
Editable destination URL
QR codes
Traffic routing
Link retargeting
50+ app integrations
API

14. Sprout Social
    As you’d expect in the ever-changing digital landscape, 2018 saw a lot of change and growth, with a huge shift from traditional content to video, and that’s only going to get bigger this year.

Thankfully, the days of scheduling a social media campaign across each platform are over. All-in-one social media management tool Sprout Social provides engagement, publishing, analytics, and team collaboration tools.

You can improve engagement by making it easier to start, join, and monitor social conversations. You can improve client relationships with speedy response times and you‘ll stick to your social marketing plans by using a range of optimisation tools.

You can connect and engage with customers and fans quickly and easily, staying on top of trends and keeping an eye on competitors. You can track internal data, including reply time, the total number of replies, and sentiment.

And if you want to grow your knowledge, Sprout offers additional resources and support through conferences and webinars.

15. AddThis
    The point of creating content is for people to see it! AddThis is widely known for their social share buttons and makes it easy for your readers to share your content to their favorite social media channels. The best part? It’s free.

You can connect to 200+ global social networks, including Facebook, Instagram, Pinterest, WhatsApp, WeChat, Kakao, and more. The tools are completely customizable so you can select the type and match the colors to your branding.

The Smart Sorting feature also automatically displaying readers’ most recent and frequently used social media channels first. This can boost sharing up to 20%!

16. ShareThis
    When you want to get your content in front of a larger audience and make it easy for your readers to share it on their favorite social media sites with social sharing buttons, you should also consider ShareThis. They’re easy to install in just minutes, and when installed, it takes just a single click for visitors to share your content with all the popular social media networks.

Choose the type of buttons you want to use, easily customize the design so they perfectly complement your site, and then add the code to your website. It’s that simple! Prefer to design your own? You can even create your own fully customized buttons from scratch.

With ShareThis, you can install share buttons from 40 of the most widely used social channels, including the usual suspects like Facebook, LinkedIn, Twitter, Pinterest, and WhatsApp, along with popular channels like Pocket, Evernote, Instapaper, HackerNews, and many more. With seamless WordPress integration, they’re a fast, easy, and totally free way to scale your website traffic.

17. Design Wizard
    Design Wizard is another tool that’s good for making visual content, with a reasonably simple and intuitive interface.

Like Biteable, it has a host of features available with the free plan and some good premium content if you can spare a couple of dollars to upgrade.

With over 10,000 free design templates pre-optimized for platforms like Instagram and Facebook, and over 1.2 million stock images, Design Wizard is great for lazy marketers who want most of the work to already be done.

18. Social Status
    Social Status is a dedicated social media analytics and reporting tool that provides multi-channel dashboards and helps automate your social media reports.

While the social channels themselves provide some analytics, Social Status goes much more in-depth and provides full-funnel metrics for all the main social media channels including Facebook, Instagram, YouTube, Twitter, and LinkedIn.

You can access live dashboards and see individual metric performance for all your paid and organic content, including audience demographics breakdowns, competitor analysis, full ad campaign performance metrics, and the ability to track your influencer marketing campaigns.

Social Status can export your reports to CSV, PDF, PowerPoint, and Google Slides formats and reports can be completely customized and white-labeled.

19. Postoplan
    A proper schedule is vital for successful social media marketing. When you upload your posts at the right time, it positively impacts engagement and keeps your community interested. In some cases, a post made at the right time can even go viral.

If you run several social media accounts, use Postoplan to create content plans and schedule posts. And, if you feel like you’re running out of content ideas, just turn on post suggestions – Postoplan generates fresh social media post inspiration every day.

There are a few other awesome Postoplan features you will definitely enjoy:

Integration with Facebook, Twitter, Instagram, LinkedIn, Google My Business, and WordPress. Integration with messengers, including WhatsApp, Telegram, and Slack. An unlimited number of accounts, users, and projects with the free trial. Bulk scheduling. Communication with followers via Social Inbox.

Bonus: Some platform-specific tools
If you’re a heavy Twitter user, FollowerWonk can give you an in-depth look into your analytics. The tool is part of the Moz toolkit, so if you use Moz for analytics reports, this is definitely worth having a look at.

If you’re a heavy Pinterest user, check out Tailwind and Buffer’s new Pinterest scheduling feature.

For Facebook users, Facebook Audience Insights is a must if you want to understand your clients and community better, and create irresistible social media marketing campaigns.

Your toolkit is a personal (and living) thing
There are a lot of great tools out there, with new ones popping up all the time.

The key is to find tools that support your marketing efforts, and invest the time in getting to know them. Don’t be afraid to add new tools to your kit, but don’t discard the old ones just because something fresh and shiny has turned up.

Conclusion

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