Small business owners, here’s the deal.
You’ve got your finger on the pulse of your industry, and you know what your customers want. You’ve got a great product or service, and you know how to deliver it. But there’s this one thing that can help your business take off: social media marketing!
Social media is a great way to get people interested in your brand, and it doesn’t have to cost you an arm and a leg. Here are some free social media marketing tools that might help you out:
Free Social Media Marketing Tools Forsmall Business
Just about anyone can get into social media marketing with a smartphone and little to no extra cost. But as you keep doing it, you’ll want to find ways to make it more efficient, especially as a business owner.
Fortunately, there are plenty of tools available online to make social media marketing easier and less tedious. A lot of the best tools have paywalls, which is not ideal for small business owners looking to up their game.
What you need are free social media marketing tools to take your business to the next level.
1. Hootsuite
Social media marketing is so much easier and more comprehensible with a good management tool. There are quite a few out there, but most of their features are locked behind a paywall.
If you want one that’s free and easy to use, then Hootsuite is your go-to option for planning and scheduling posts. With Hootsuite, you don’t have to split hairs having to remember to post during your peak hours.
2. MobileMonkey
A good chatbot can greatly help you handle customer service through chat by handling most inquiries for you. You can get started with chatbots using MobileMonkey which is a free chatbot platform for Facebook Messenger.
For a free tool, it is jam-packed with features while still being incredibly beginner-friendly. It lets you capture, qualify and nurture leads. You can even automate your messenger marketing using automated sequences. Ultimately, it enables you to send messages to your Facebook contacts!
You can learn chatbots easily with MobileMonkey, which lets you build your own chatbot in as little as 5 minutes. You can tailor your MobileMonkey chatbot to your business needs easily with its hassle-free interface.
3. Answer The Public
Content planning can be a struggle, but you can overcome that mental block by drawing inspiration from your audience.
Answer The Public is a free consumer insight tool that compiles search results from Bing and Google. It then creates a visual map called a search cloud, which organizes results into categories. This can help you get a better understanding of what topics your audience in your niche may be interested in.
Content marketers can use this to better know their audience, improve keyword research, and optimize long-tail key phrases. You can then use that to make content that discusses topics and answers questions taken from that search cloud. Not only can you make more content for your social media audience, but also get into Google’s featured snippets.
4. ContentCal
ContentCal is yet another social media management tool like the previous two, but this tool doesn’t just schedule posts, it also has tools for content planning and team management.
This free tool has a pinboard for brainstorming content ideas and topics, helping you and your team get on the same page.
With ContentCal, you don’t need to use multiple tools to bring everyone together and communicate ideas. You can then approve topics, then approve and schedule or publish posts, all within ContentCal.
5. Screaming Frog
Screaming Frog can help you maintain that website by crawling through it and finding all the holes you need to patch up, such as broken links, missing pages and metadata, duplicate content, and URLs. It can even audit your redirects. The free version lets you crawl up to 500 pages, which makes it great for small businesses.
6. Wave Video
Online video makes up a massive percentage of consumer internet traffic, and for good reason. People find it more engaging to consume video content, which is why it should be a big part of your social media marketing. But making videos can be time-consuming, complicated, and requires equipment and expertise most don’t have.
If you want to present information about your brand to your audience in video, Wave Video can help. It’s a free online service that lets you create your own videos without having to install a video editing program.
Wave Video has a library of stock videos and audio files you can use when assembling your video. You can add text, graphics, stickers and other elements to add information, leave a personal touch, and so on.
7. Google Keyword Planner
Whether it’s for content marketing or a pay-per-click campaign, having a keyword tool can be invaluable.
If you need a keyword research tool, there’s no need to look further than Google’s own Keyword Planner. This tool can help not only your social media marketing, but all of your digital marketing.
Google Keyword Planner can help you plan out your marketing strategy to the finest detail. It lets you know which keywords are worth the most in your niche so you can make use of what actually ranks well.
8. Moz Local
Small businesses need to be able to reach as many people as possible within their vicinity to build a customer base. Being in local business directories helps a lot with this, but getting on all of them can be tedious.
Moz Local makes it a lot easier to be added to Google, Yelp, Facebook, Yellowpages, and so on. It’s a free tool that can help you audit your listings on all the major online business directories. You can make sure your business contact information is consistent and updated across the board. Consistency is key to showing up on search engines more and bringing more customers in.
9. Facebook Audience Insights
There are many online analytics tools that can help you see what’s going on in your marketing campaign. But if your main concern is social media marketing, you want to look at specific metrics to track your performance.
Facebook’s own Audience Insights tool lets you see how your audience is engaging with your brand.
10. Pablo by Buffer
While this list features Hootsuite instead of Buffer, there’s one thing Buffer has over its rival.
Pablo is the stock image service of Buffer, designed to provide images that are best for use in social media.
The service makes it easy for you to include images in your social media posts and customize them to your liking. It lets you choose the size, overlay it with text, add filters and logos, and download and share it. If you’re not that proficient in graphics or image editing, Pablo can make adding images to your posts easier.
best social media marketing tools
In less than 10 years, social media has become an essential part of our lives. The platforms you started sharing your clubbing photos on have since been taken over by baby pics and your mum.
Great social media doesn’t just happen overnight. It’s not just a sprinkle of mentions and a pinch of evergreen content. There’s no magical social media recipe, sadly. Great social media is like any other marketing strategy – carefully crafted, measured, managed, and founded on a strong and clear strategy. To deliver on your strategic vision you need to be up-to-date with the latest trends, practices, and tools.
Social media schedulers make staying active and engaging on social media easier for us mortals, making our load easier and paving the way for greater impact.
If you really want to get your social channels in shape in 2021, you should seriously consider adding the following tools to your marketing toolkit.
- Biteable
Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.
With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.
With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.
Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?
- Buffer
Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.
You can do some pretty neat things with Buffer:
Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
Upload custom photos and videos (or use ones pulled from the article you shared).
Access complex analytics to track your content’s performance.
Create a posting schedule so your content gets spread out throughout the day.
Reply to posts from inside Buffer.
Add team members.
A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.
- Buzzsumo
Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.
Buzzsumo is a research tool which tells you how your content is doing and who’s spreading the word.
Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.
One of the most powerful research tools on the market, the functionality includes:
Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
Find influencers related to particular topics.
Get alerts based on keywords, brand name, links, author name, or domain.
Track competitors and do an analysis based on their content.
Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.
- Missinglttr
Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.
Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.
This means you can focus on writing long-form blog posts while someone else takes care of the creative side of social promotion and the scheduling of posts, so there’ll be one less thing on your to-do list.
With templates for content creation, scheduling, and facilitating client approvals, plus a custom URL shortener to export campaign assets so they can be used in other marketing initiatives, Missinglettr has some great features that’ll lighten your load. You even get a weekly report so you’re on top of your marketing performance.
- MeetEdgar
So you need a content manager but you’re already a one-person-band responsible for evergreen content creation, tech support, and design? Meet MeetEdgar.
A social media management tool that handles both re-sharing your content and optimising your social traffic, MeetEdgar is your handy automated content manager.
Working with your Facebook, Twitter, and LinkedIn profiles through a web plugin, you can keep your social channels populated with posts and check in from wherever you are using your mobile.
MeetEdgar allows you to schedule content re-sharing and monitor traffic while boosting engagement and optimizing the ROI of your digital assets.
By putting your evergreen content out there on the regular, you can increase your traffic and boost engagement. With an automated auto-refill queue, you won’t run out of regular posts. It also features a category-based scheduling tool allowing you to mix different content types so your audience never gets bored.
MeetEdgar also features a URL shortener with in-app click tracking which means you can follow your clicks.
- Hootsuite
In the chaotic world of social media, Hootsuite handles multiple social media accounts, bringing them under one login into a single dashboard, and you can sign up free of charge.
One of the most popular social media management tools around, Hootsuite allows for collaboration across team members and an approval process. Alongside the major benefit of seeing all your comments and mentions in one place, you can also assign tasks, plot a social media calendar, and schedule updates.
Through Hootsuite Podium you can check out free online social media courses to develop better social media management skills and learn the fundamentals of social media marketing.
Beyond that, for the more experienced digital marketer, its tools integrate with Facebook, Twitter, Instagram, Google+ and YouTube, giving you an in-depth breakdown of your analytics and allowing you to interact with prospective customers.
You can even integrate other community-based platforms including Reddit, Tumblr, and Storify, which helps gather even more feedback and customer data.
- Mention
Mention is an extremely comprehensive social listening tool. Monitor mentions of your brand, your products, or your competitors in real time.
Staying on top of the conversation is easy: you can respond to social media comments and mentions from inside the platform, and you can use Mention to find relevant influencers for influencer marketing campaigns and analyze your competitors.
- Sumo
Sumo has a whole suite of useful traffic and social media tools that can help improve your marketing strategy. The most relevant for social media is the social shares feature, which makes it easy for visitors to your site to share your content to social media, and it keeps track of the number of shares. - IFTTT
IFTTT: If this, then that. This tool lets you set up rules that make running your social media marketing empire much easier.
Create rules that trigger specific actions when something happens. For example, you can create a rule that means every time you get a Google notification for a specific alert, it gets added into a Google doc so you can check it all at the end of the day.
These rules can eliminate some of the manual back-and-forth, and help you streamline your process in a way that emphasises and enhances individual productivity.
- Zapier
Zapier is another tool that encourages automation and does share some similarities with IFTTT. One writer summarized the key differences rather well. IFTTT is easier to learn and great for light automation, while Zapier is a great tool for businesses that want to take their automation to new heights. A lot of marketers use both for different tasks. As an extra bonus, Zapier plays nicely with most of the tools on this list.
If you’re looking for some neat automation ideas, to get you started the Zapier team have a list of suggestions about how you can use Zapier to better manage your social media accounts.
- AdEspresso
Social media advertising is complex and can feel like you’re taking a shot in the dark. That’s where AdEspresso, the master of the A/B test, comes in.
A tool that allows real-time analysis of Facebook, Instagram, and Google ads, AdEspresso takes the guesswork out of how your ads are resonating with your audiences in accordance with your campaign name and targeting details.
You can create and manage ads for all three platforms in one place and then see what’s working (and what’s not) while your campaign is live. You systematically test different images, headlines, ad copy, and so on, until you find the perfect combination.
Ad creation and optimisation is quick and easy, with a customizable dashboard which allows you to view the most important metrics in a single place. You’ll end up with always-on campaigns that will monitor your Facebook Pages and immediately promote new posts, and use smart filters to define what’s going to be promoted and for how long.
And rather than manually syncing your Lead Ads into your CRM or email marketing, you can keep your leads, contacts, and audiences synched with your Facebook Ad Account.
If you want to take the guesswork out of a complicated system and streamline your efforts, give AdEspresso a go this year.
- Bitly
Bitly is the Rick Moranis of the URL world – honey, I shrunk the URL. Bitly is a link shortener, taking lengthy URLs and shrinking them into much smaller ones.
Often, the original links can be impossible to remember and tricky to share, while short URLs look better and are easier to remember.
How many leads did you drive? How many sales did you convert? Traffic? Every marketer wants to hit the mark and to be able to prove it. You want to make sure you’re using the right campaign tracking tools to capture the list of critical metrics.
Who clicked on what, when, and where – Bitly will tell you. More than just a pretty face, Bitly is a powerful online marketing tool used to track clicks, view site referrals, and pinpoint geographical locations with the most clicks. In fact, it’s proven so handy that Google has built it into their Google Campaign URL Builder to shorten links and track campaign performance.
- Rebrandly
Rebrandly is the most advanced link shortener for creating branded links and custom short URLs. Behind every piece of valuable information you share online, there’s a link. Every one of those links is an asset to your company. With Rebrandly you are able to put your brand on your links.
Let’s take a look at some of the benefits of using Rebrandly:
Branded links can drive a 39% higher click-through rate.
Enhanced brand awareness and visibility.
Increased link trust.
This is how the insights of your branded link will look like within Rebrandly and some examples of things you can do with the tool.
Some of the more interesting features that Rebrandly offer marketers include:
UTM builder
Editable destination URL
QR codes
Traffic routing
Link retargeting
50+ app integrations
API
- Sprout Social
As you’d expect in the ever-changing digital landscape, 2018 saw a lot of change and growth, with a huge shift from traditional content to video, and that’s only going to get bigger this year.
Thankfully, the days of scheduling a social media campaign across each platform are over. All-in-one social media management tool Sprout Social provides engagement, publishing, analytics, and team collaboration tools.
You can improve engagement by making it easier to start, join, and monitor social conversations. You can improve client relationships with speedy response times and you‘ll stick to your social marketing plans by using a range of optimisation tools.
You can connect and engage with customers and fans quickly and easily, staying on top of trends and keeping an eye on competitors. You can track internal data, including reply time, the total number of replies, and sentiment.
And if you want to grow your knowledge, Sprout offers additional resources and support through conferences and webinars.
- AddThis
The point of creating content is for people to see it! AddThis is widely known for their social share buttons and makes it easy for your readers to share your content to their favorite social media channels. The best part? It’s free.
You can connect to 200+ global social networks, including Facebook, Instagram, Pinterest, WhatsApp, WeChat, Kakao, and more. The tools are completely customizable so you can select the type and match the colors to your branding.
The Smart Sorting feature also automatically displaying readers’ most recent and frequently used social media channels first. This can boost sharing up to 20%!
- ShareThis
When you want to get your content in front of a larger audience and make it easy for your readers to share it on their favorite social media sites with social sharing buttons, you should also consider ShareThis. They’re easy to install in just minutes, and when installed, it takes just a single click for visitors to share your content with all the popular social media networks.
Choose the type of buttons you want to use, easily customize the design so they perfectly complement your site, and then add the code to your website. It’s that simple! Prefer to design your own? You can even create your own fully customized buttons from scratch.
With ShareThis, you can install share buttons from 40 of the most widely used social channels, including the usual suspects like Facebook, LinkedIn, Twitter, Pinterest, and WhatsApp, along with popular channels like Pocket, Evernote, Instapaper, HackerNews, and many more. With seamless WordPress integration, they’re a fast, easy, and totally free way to scale your website traffic.
- Design Wizard
Design Wizard is another tool that’s good for making visual content, with a reasonably simple and intuitive interface.
Like Biteable, it has a host of features available with the free plan and some good premium content if you can spare a couple of dollars to upgrade.
With over 10,000 free design templates pre-optimized for platforms like Instagram and Facebook, and over 1.2 million stock images, Design Wizard is great for lazy marketers who want most of the work to already be done.
- Social Status
Social Status is a dedicated social media analytics and reporting tool that provides multi-channel dashboards and helps automate your social media reports.
While the social channels themselves provide some analytics, Social Status goes much more in-depth and provides full-funnel metrics for all the main social media channels including Facebook, Instagram, YouTube, Twitter, and LinkedIn.
You can access live dashboards and see individual metric performance for all your paid and organic content, including audience demographics breakdowns, competitor analysis, full ad campaign performance metrics, and the ability to track your influencer marketing campaigns.
Social Status can export your reports to CSV, PDF, PowerPoint, and Google Slides formats and reports can be completely customized and white-labeled.
- Postoplan
A proper schedule is vital for successful social media marketing. When you upload your posts at the right time, it positively impacts engagement and keeps your community interested. In some cases, a post made at the right time can even go viral.
If you run several social media accounts, use Postoplan to create content plans and schedule posts. And, if you feel like you’re running out of content ideas, just turn on post suggestions – Postoplan generates fresh social media post inspiration every day.
There are a few other awesome Postoplan features you will definitely enjoy:
Integration with Facebook, Twitter, Instagram, LinkedIn, Google My Business, and WordPress. Integration with messengers, including WhatsApp, Telegram, and Slack. An unlimited number of accounts, users, and projects with the free trial. Bulk scheduling. Communication with followers via Social Inbox.
Bonus: Some platform-specific tools
If you’re a heavy Twitter user, FollowerWonk can give you an in-depth look into your analytics. The tool is part of the Moz toolkit, so if you use Moz for analytics reports, this is definitely worth having a look at.
If you’re a heavy Pinterest user, check out Tailwind and Buffer’s new Pinterest scheduling feature.
For Facebook users, Facebook Audience Insights is a must if you want to understand your clients and community better, and create irresistible social media marketing campaigns.
Your toolkit is a personal (and living) thing
There are a lot of great tools out there, with new ones popping up all the time.
The key is to find tools that support your marketing efforts, and invest the time in getting to know them. Don’t be afraid to add new tools to your kit, but don’t discard the old ones just because something fresh and shiny has turned up.
Conclusion
Let us know your thoughts in the comment section below.
Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines