Welcome to the 2020 edition of Free Social Media Tools!
We’ve grown a lot since our first edition of this series. Our first post was published in 2012 and it’s been one year since we last released a new edition. We hope you’ll enjoy our new content and that you’ll be able to take advantage of these free tools to help you increase engagement and impact on social media.
This resource will be updated regularly as we find new tools or as existing ones change their pricing structure or features.
Free Social Media Tools 2020
If you are looking best free social media management tools In 2020 then you are on the right place. The marketing people effectively use social media platforms to generate more leads and for making more conversions. The world networks through social networking — 45% at least — and your company has to be on social media if you want the commodity, service, and mission to touch as many customers as possible.
Hence if you are looking for effective social media management software which includes free and paid plans then your search ends here as in this article we will give you a comprehensive analysis of the top social media management tools
Best Free Social Media Management Tools (2020)
- Social Pilot
With its simple and easy-to-use interface and affordable price, the Social Pilot Package has gained many fans. It enables the platform to schedule, curate content, and manage brands. This is one of the most popular social media management tools
Bulk scheduling feature enables you to add up to 500 posts.
It is easy to see how the different programs operate and when to invest more time focusing on consumer engagement.
This tool augments your social media efficiency
Their calendar function is a gold mine in particular. Users can go in to find the messages they need using filters. The calendar gives insightful coverage and review.
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So you need a content manager, but you are a single person responsible for creating, supporting, and designing evergreen content? See MeetEdgar. Check out MeetEdgar! MeetEdgar is your handy automated content manager and is a tool for social media management that manages your content and optimizes your social traffic.
You will increase your traffic and improve your interaction by positioning your evergreen content there regularly.
You would not run out of daily posts for an instant auto-refill list.
MeetEdgar also has an In-App Click Tracking URL shortener that will enable you to follow your clicks.
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SEMrush is a set of social media tools, content, and SEO. It is one of the best social media management tools. Google engine optimization and search engine ads have also been the primary priority of this tool. Hence this tool serves both the functions of a social media tool and an SEO tool. If you want to build a robust content then you may consider utilizing this tool. It comes in the list of the most powerful social media management apps.
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It is one of the most popular SEO tools and also effective reporting and analysis tools.
Keyword magic tool is a premium feature of this product. This helps you to fetch different reports for keyword research.
The social media poster of SEMrush is incredibly well-thought-out and strong. It includes Facebook pages (not groups) and Pinterest, as well as Instagram (push publishing notification only). It is integrated into Facebook pages. Check the complete Semrush reviews in detail.
A basic Buffer-style framework is a queuing device in SEMrush. For each social network, you can set a different schedule.
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Buffer is a tool to conduct a campaign involving various platforms in social media.
This software application effectively manages different accounts on social media. It facilitates the user to schedule different posts on Twitter, Facebook, Instagram stories, Pinterest and so on. Through this, you can share your stories with clients and enhance your brand value. It features in the list of the free social media management tools.
This is one of the most powerful social media management tools which shortens your connections automatically.
Stories planner and hashtag planner allows you to create stories with ease and organize hashtags in your Instagram posts.
With the help of this tool you can access complex analysis to monitor the performance of your content.
Like other popular social media management tools this tool also helps you to create a schedule to distribute your content all day long.
This comes in the lists of the most efficient social media management tools. It offers plan updates. It also helps you to curate content, encourage blogs, track, and analytics. Hootsuite offers a quality environment for social media management in all stages with many features and integrations.
It has simple Calendar and Drag & Drop feature
Through this tool you can compose box for 30 or fewer posts to be automatically sent all day or week.
This tool improves your Facebook content from your dashboard to identify and promote your most efficient content.
It has 150 + Trello, Slack and other integrations
- Sprout Social
Sprout Social is another efficient tool to manage social media that allows you to easily monitor social media activities. Social Sprout is one of the few CRM tools that help you better know your customers and build a good rapport with them. It is one of the most efficient social media management tools.
It helps you schedule and access on Facebook, Twitter, Insta, Linkedin, and Pinterest sites.
The Platform has a set of tools to plan posts through multiple networks, tag updates, and reuse them for analytics and tracking campaigns at the same time.
Sprout Social is all a tool that helps you in managing your content easily. It helps you to repost the compelling content in the popular social media pages like Instagram
This tool also helps you to monitor the hashtags in your Instagram.
Iconosquare is Instagram and Facebook’s social network research and marketing tool. It offers you comprehensive insights into your success in the social network. It also allows you to plan updates, track the actions of rivals and reach your community Sans Souci.
This is one of the most efficient social media management tools known to date.
This tool is easy to use and can be handled by novice users as well.
It has advanced analytics which increases your sales and revenue generation
It has an efficient scheduler which functions effectively and saves your precious time
Here you can manage multiple profiles from a single dashboard.
Sendible is a platform specifically designed for SMEs with a wide consumer base. The app helps you to link to more than 20 related websites such as Facebook, Twitter, Tumbler, Linkedin, Blogger, etc, etc. here you have several fantastic organizing instruments such as smart queues, which enables you to change publishing dates, instantly recycle best-performing content, and a community calendar, which allows linking and curating RSS feeds. It is one of the most awesome social media management tools.
The virtual media repository is also accessible to communicate and assign assignments to team leaders.
Sendible has so many other exciting features, such as the Social Inbox, the Post previews, GMB buttons, and much more, that automate your workflows.
Sendible with its essential application package, advanced analytics powered by Google etc. helps you to get better ROI
Analytics integration is one of the powerful features of this tool. Now you can customizable dashboards, and provisions for white labels.
Tailwind is the perfect platform for marketing. Since digital marketing largely depends on visual content hence this tool is successfully utilized by the digital marketing company, entrepreneurs and business persons. Here you can build, replicate and schedule several pins or posts quickly and easily, exclusively for Instagram and Pinterest. Tailwind offers scheduling details and advertising ideas. It also gives you an opportunity repost high-performance material, and strong analytics coverage, with all the best social network marketing resources. This is one of the most efficient social media management tools which is available currently in the market.
You struggle for several other social media marketing tools to post directly to Instagram because of API limitations, but Tailwind is a verified partner.
The ability to create images within the platform is another cool feature they have so you will not be trimmed by Instagram or Pinterest-based size restrictions.
You can quickly create new pins on every website as far as selected content is concerned because Tailwind has a plugin extension that enables this kind of post design.
You can also create a custom visual content feed of various sites, saving yourself from trawling the web.
- Post Planner
Post Planner is a Facebook app that supports the automation of Facebook owners and group administrators. Several helpful tools are available to encourage people to make use of their marketing activity on Facebook. Status Idea engine helps you post fast updates with status ideas from PostPlanner. It is necessary to use infinite questions and state suggestions. This tool comes in the list of the most popular social media management tools.
In this app you can set a target audience for your post in addition to queuing your post. Helps in monitoring your social media engagement
Images work far better than Facebook direct links, and here you can post a link as a picture by clicking.
It not only increases your link’s visibility but also increases your CTR rating.
It is user friendly and helps to accelerate your business
Free Social Media Management Tools – Conclusion
So these are the list of best social media management tools in 2020 which can help you to handle and manage your social media accounts. These tools can help you to grow your business and generate leads through social media.
Frequently Asked Question
Q1. What is the best free social media management tool?
A: Social Pilot is one of the oldest social media tools for scheduling posts. This is the perfect method for handling social networking. It supports social media platforms. If you are looking for free social media management tools then you must purchase this tool
Q2. What is the best social media scheduling tool?
A: Semrush is a comprehensive tool for social media management that helps Solopreneurs and agencies manage and expand their brands. It is the best planning tool for social media. The programming of social media is one of the very deep features. Although certain all-in-one tools have limited scheduling functions, Sendible is the other way around.
Q3. Is Hootsuite a social media management tool?
A: Hootsuite is a management platform for social media covering almost every aspect of the role of a social media administrator. Users can play with numerous options like fun curators and scheduling updates, handling team members and ROI calculations.
The above social media management tools comparison helps you to make an informed decision regarding your purchase. It is prudent to be speculative and research on different products before finalizing your purchase.
best social media management tools
How do you stay on top of all your social media marketing tasks?
From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day.
Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time.
But how do you decide which product to use?
With so many great social media management tools out there, we thought it would be great to showcase some of the top ones to help you pick what’s best for your business.
Here are 25 of the very best social media management tools out there.
Best Social Media Management Tools
The 25 top social media management tools and platforms
The list is broken down into two sections:
Tools more suitable for small-to-medium businesses and
Tools more suitable for enterprise businesses (Click here to skip to this list.)
The distinction is largely made based on the price and isn’t clear-cut. If you are a small-to-medium business, a tool on the second list might suit you, and vice-versa.
The 15 top social media management tools for small-to-medium businesses
The tools are not arranged in any particular order and they’re all great in their own unique ways. If there’s a reason you love a tool and I didn’t mention it, feel free to give it a shout in the comments section to help others understand more about that particular tool.
Compare the tools easily with this spreadsheet
To make it easier for you to compare the tools, I’ve created a spreadsheet with the following information of each social media management tool:
Free plan or free trial?
Social networks supported
Let’s look through each tool!
The platform for successful social media management
Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).
Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.
We have a suite of products for publishing, engagement, analytics, simple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.
Want an independent Buffer review? Check out this post.
Once you’ve researched all your options and if you think Buffer might suit your needs, we would love for you to give it a try and see the difference it can make for your social media management.
Manage all your social media in one place
Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.
There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
- Sprout Social
Real people. Real brands. Real connection.
Prices: $99, $149, and $249 per user per month (with a 30-day free trial)
Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.
Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.
Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.
- Agora Pulse
Social media management simplified
Prices: Free, $79 per month, $159 per month, plus enterprise options
Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.
Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.
The #1 social media management tool for agencies
Prices: $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)
Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.
Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.
Best in class social media management tool
Prices: $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)
Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.
Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.
- Social Pilot
Simple & cost-effective social media management tool for teams and agencies
Prices: $10, $24, $40, $80 per month, and enterprise pricing (with a 14-day free trial)
Description: I like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.
Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.
Another valuable feature is its white label reports, which are especially handy for agencies.
1 marketing calendar
Prices: Starting at $0 – 20, $40, $60, $210, $300, $1,200 per month (with a 14-day free trial)
Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.
Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.
Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.
Streamlined social media management
Prices: Free, $19, $78, $199, $499 per month (with 7-day free trial)
Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial.
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Unique value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.
If you wish, MavSocial can also help you repeat your social media posts for a specified duration.
Share to anywhere
Prices: Free, $9, $29, $59, $259 per month (with a 15-day free trial)
Description: Friends+Me has a strong focus on Google+ but also allows you to schedule your content to the other major social platforms (except Instagram).
Unique value: Friends+Me supports scheduling for Google+ profiles, collections, communities, pages, and even GSuite Google+ and allows you to set up automations to re-post your Google+ posts onto your other social media accounts, which is great for marketers who focus on Google+.
Social media management, simplified
Description: Crowdfire has been adding new features over the years. Besides scheduling content, it also allows you to manage your Twitter account (follow and unfollow) and suggests articles for sharing.
Unique value: Crowdfire stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and online shops and will create social media posts for every update you have on your sites.
Seamless social media posting for all your profiles
Prices: $19/ $39/ $79 per month (with a 14-day free trial)
Description: SocialBee is a social media management tool that promoses to bring you more leads with less effort. Its core functionalities allow its users to add, organize, and share content across several social channels from one place: Facebook (Pages, Profiles, Groups), Twitter (Profiles), LinkedIn (Profiles, Pages), Pinterest (Boards), Instagram (Profiles), and even on Google My Business. And it even integrates with Buffer.
Unique value: Oneof SocialBee’s most-loved features is the possibility to recycle evergreen content while keeping it fresh by using post variations. You can use SocialBee to posts consistently, while having an overall balanced mix of content in each category. More than that, the quality of support and is another valued asset of SocialBee.
- Post Planner
Smarter social media management
Prices: $3, $11, $24, $59, $129, $299 per month, and enterprise pricing
Description: Post Planner wants to help social media marketers with three key jobs: find high-quality content, plan the perfect publishing calendar, and post consistently. It curates and rates content suggestions and allows you to create a content-type-based schedule (more below).
Unique value: With its Find tool, Post Planner makes it super easy to find content that has proven to engage people.
Also, instead of just picking your time slots in your schedule (to form your sharing plan), you can select the content type for each time slot and Post Planner will fill the slots with your chosen content accordingly. (You can also schedule posts outside of this plan.)
Smarter visual marketing
Prices: Free trial with limited features, $9.99, $799.99 per month, and enterprise pricing
Description: Tailwind is a social media management tool for Pinterest and Instagram. Apart from helping you schedule posts, monitor conversations, and measure results, Tailwind provides recommendations for improving your Pinterest and Instagram performance.
Unique value: Tailwind is great for Pinterest and Instagram marketers as it provides a range of features that are specific to these visual platforms, such as Pinterest content promotion and Instagram UGC content management.
1 marketing platform for Instagram
Prices: $9, $19, $29, $49 per month, and enterprise pricing
Description: Unlike most social media management tools, Later focuses mainly on Instagram (though you can also connect your Pinterest, Facebook, and Twitter profiles).
Unique value: The strength of Later is its visual content calendar, where you can easily drag-and-drop images to schedule them. It also has a free link tool that you can use on your Instagram profile to link to a shoppable Instagram feed or various websites and blog posts.
The 10 top social media management tools for enterprise-level companies
If none of the tools above suits your social media strategy, perhaps you need something that is more comprehensive.
Here are several social media management tools that are generally designed for larger, enterprise teams.
(Most of these tools do not list their prices on their website but they do offer you a free demo to learn how the tool can help you.)
Reach, engage, and listen to customers – at scale
Sprinklr Social Cloud is part of Sprinklr’s suite of products to help enterprises connect and serve their customers across any channel at scale. It enables teams in enterprises to collaborate effectively and to reach, listen, and engage their customers on more than 25 social channels.
Social media management platform for B2B enterprise
Oktopost is a social media management platform catered for B2B marketers who want to generate leads through social media and quantify the business value of their social media efforts. From social media management to promotion to employee advocacy, Oktopost has all the tools most B2B marketers would want.
The platform for every kind of social media marketer
Falcon.io combines all the things social media marketers would need in one single platform: social media management, engagement, and analytics, customer experience management, and DIY landing page builder.
All-in-one inbound marketing software
HubSpot’s social media management tools are part of their all-in-one marketing software, which starts at $1,120 per month. As HubSpot integrates all your marketing efforts (such as social media, email, SEO, and CRM) into a single platform, you can easily compare your results across your marketing channels and measure your social ROI.
- Salesforce Social Studio
Your social media marketing platform
Salesforce provides probably the most comprehensive set of products for enterprises. Its Social Studio, a part of its Marketing Cloud platform, can help you strengthen your customer relationships by aligning your marketing, customer service, and sales efforts on social media.
- Social Hub
Smart social media management software for your team
Social Hub is a social media management software built for businesses, agencies, and governments. Based on its target audience and customers, I believe it provides a solution that is efficient, scalable, and secure.
The platform for enterprise social
Spredfast is a social media software that’s used by some of the world’s biggest companies, such as Patagonia, LinkedIn, and Johnson & Johnson, to handle all aspects of their social media management.
- Likeable Hub
Easy & effective social media for your business
Starting at $299 per month, Likeable Hub provides you with thousands of content ideas, helps you generate referrals and leads, allows you to amplify your social media reach, and more.
- Social Flow
Data-driven social media management, marketing, and publishing
Social Flow is a social media publishing and advertising tool used by many top publishers such as The New York Times, National Geographical Channel, and Fast Company. Using Social Flow, Fast Company was able to increase their Facebook shares by 30 percent!
The world’s most stunning social media marketing suite
NUVI provides real-time data visualization and social media insights to help you make decisions on your social media strategy. It also provides you with the tools to publish and engage on social media efficiently.
What’s your go-to social media management tool?
Social media management tools come in all shapes and sizes, and what suits you best depends on your social media goals and needs. I hope I’ve managed to mention at least one tool that might suit your needs.
I’m sure this list only scratched the surface of the entire ecosystem of social media management tools. If your favorite tool is on the list, I would love to hear what you love about it. If I’ve missed your favorite tool (sorry!), please give it a shout out and share why you love it.
Let us know your thoughts in the comment section below.