Social media is a great way to connect with people, but it can also be time-consuming and expensive. There are, however, several free tools that can help you save time and money while using social media to grow your business.
We’ve compiled a list of the best free social media tools on the market today. These are all platforms that we’ve used in our own business and have found them to be very effective in growing our audience. We hope you find them useful as well!
Free Social Media Tools
You know, social media management can be tedious for many of us. Because things can become a bit messed up when you have to deal with many social media accounts, update statuses, post links, and the list go on. Imagine you have to update your Facebook, Twitter, Pinterest, Google Business Profile, and LinkedIn accounts daily and still don’t get the expected outcomes. Stop scratching your head and staring blankly at your screen! Why don’t you reduce your extra efforts with the best free social media scheduler in the market?
Table of Content: Best Free Social Media Management Tools
How to Choose a Free Social Media Management Tool
Top 5 Free Social Media Management Tools
Find the Right Tool for Your Business
16 Free Social Media Management Tools
So, Which Tool Fits Best for You?
With the influx of free online scheduling tools available, it is difficult to pick the best one for your business. Well, don’t worry, we won’t keep you hanging in between.
Here we have compiled a long list of free social media management tools that help you manage your social media presence, help you manage your accounts, increase your productivity, and get more done in less time.
Ready to dig in? Hold your hot chocolate mug, sit back and scroll down to unleash the free social media management tools to break up your daily social media struggles.
How to Choose a Free Social Media Management Tool
Undoubtedly, social media has become a big part of our lives. Companies now use social media marketing to reach investors, markets, and customers. Gone are the days when social media only works for individuals to stay connected to friends, family, and co-workers. Social media marketing is here to stay. It’s a new way to reach billions of people on a global scale while getting your brand in front of them.
Well, coming to the point, does your new business and product need a social media presence? Right? If so, you’re going to need a social media management tool. But with all of the different free scheduling tools offered today, how will you ever find the right one?
List out the four essential and significant questions you need to ask your clients before buying a free social media management tool.
What ‘must have’ features do you need for your social media?
How many people use this tool, and don’t forget to check reviews before entering your credit card details?
Most importantly, does the tool get you customer support?
Is the tool easy to use?
Don’t forget to check the effectiveness of the tool.
When the tool you have chosen fulfills all your desired requirements, it’s time to add the free social media management tools to your bucket list.
Top 5 Free Social Media Management Tools
Top 5 Free Social Media Management Tools
Find the Right Tool for Your Business
Of course, it’s your right to choose the best place to eat, the best device to work, and even the best free social media management tool that fits right for your business.
Have a look at some of the essential considerations to help you brainstorm with the features.
Offer Multiple Social Media Integration: The tool should integrate with multiple social media platforms, especially all those social platforms you need to manage. For instance, businesses use Facebook, LinkedIn, Twitter, Instagram, YouTube, and Google Business Profile. So, make sure to choose the tools that have multiple social media integrations.
Custom Posting: How do you think the schedule features should work? Do you prefer custom post scheduling? If yes, then make sure the tool offers you a custom posting schedule so that you can schedule your content at your desired time and day.
Social Media Analytics: Do you track the monitoring of your social media platforms? A big yes, who doesn’t want to follow the analytics of the posts, so when choosing the right social media management tool, ensure that the tool offers a social media analytics feature.
Team Collaboration Feature: Last but not least, make sure the tool offers the team collaboration feature so that you can add team members and easily manage your team’s workflow.
Research More and More
Now that you have compiled all the essential features and priorities in a single place, it’s time to dig into the research process. To save your extra time here, we have listed down the important places that will provide you with the relevant information related to the free social media management tools.
Review sites (Capterra, G2, and Trust Pilot)
Test the Shortlisted Tools
Once you have researched the best free social media management tools, now is the time to shortlist the tools you have searched for. Now create your free account and start surfing the tool. While surfing, you need to make sure of the following things.
User Experience and Interface: Is the tool easy to use, or does it have a complex dashboard? Of course, the tool will work as your daily work partner. Make sure the tool tends to be easy and has a clean, crisp dashboard.
Reflect your experience: Take your time and explore properly, discuss the tool with your team and ask them to share their feedback. Once you get all the input, list down what you dislike and then decide accordingly.
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16 Free Social Media Management Tools
People think that social media management tools are junk, but they’re helpful, especially if you’re strapped for time. These tools can help you keep up with your posting schedule, organize your posts, and gain a greater audience. Let’s look at the top 15 free social media management tools that are ruling the internet these days.
Isn’t it exciting when you get so many things free wrapped in a box? A big YES, right? Honestly, the word ‘FREE’ super excites us.
So, how does it feel when you hunt for free social media management tools, and then you get a tool that makes your life easier without breaking your bank?
Yes, you heard it right, as we present Social Champ here.
Social Champ is an all-in-one social media management tool that will give your marketing skills wings. An all-in-one super tool to save the day against all the odds of social media hurdles. It is the most efficient tool with a vibrant UI that allows you to manage your Facebook, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, and Instagram. The best part, it offers you a FREE plan which includes various features such as:
You can connect up to 3 social media accounts and unlimited scheduled posts without hassle.
Organize and separate social accounts of your clients in workspaces to make workflow easier.
Use a social media scheduler and schedule your posts in Queue or Q-next, adding different time slots for each social media profile.
Tailor posts for your social media account.
You can schedule your Instagram and Facebook first comment.
Analyze how your posts sound to your audience with the sentiment analysis feature.
Tag your favorite locations on your Instagram posts.
Save your incomplete content as a draft to utilize it later.
Get a grid view of all your published and scheduled posts with the Social Media Calendar.
Schedule up to 50 posts in a single go using a CSV file with the Bulk Upload feature and set the number of repetitions when you schedule your content in bulk.
Connect your favorite blogs and websites to your social media accounts for Auto-posting.
You can create folders and collections of all your evergreen posts and recycle them with the Recycle Feature.
Repeat your favorite posts on Facebook and Twitter after your desired intervals.
Get the top content suggestions from industry-relevant websites.
Get a massive bucket of royalty-free stock images for your posts.
Save up to 10 search results for keywords such as ‘startups’ and use it later.
Get in-app GIPHY integrations for your social media posts.
Add colors to your profile as Social Champ allows you to edit and publish your post away with Crello, Canva, and Wave video.
Get all your favorite features within a single platform for $0. That’s how incredibly Social Champ helps you to skyrocket your marketing strategies. So, what’s next? Hop on the free train, and don’t miss out on the essential opportunities.
Well, now, you can’t blame us for putting Social Champ at the top of our free social media management tools list.
The free social media management tools list continues, and we can’t forget Hootsuite. It is a free social media management tool for small businesses to schedule updates, monitor social media activity, and track conversations.
The platform helps you manage the social media side of your business by giving you a space to schedule, publish and repost. Hootsuite supports multiple platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, etc. Hootsuite’s free plan offers two social accounts, one user, and five scheduled messages.
When it comes to the best free social media management tools, we can’t skip Buffer. It is a free social media management tool that makes it easy to improve your online presence without time-consuming effort.
With Buffer, saving time when posting is practically effortless on Facebook, Twitter, LinkedIn, Pinterest, etc. Buffer offers multiple functionalities: schedule posts on your desired time and day, add trendy hashtags to boost exposure, monitor analytics, track your campaigns, and much more. Buffer’s free plan includes three social accounts and ten scheduled posts per channel.
Missinglettr is our next pick for free social media management tools. It is an innovative, free social media management tool that allows users to quickly and conveniently manage content on multiple social media networks. You can easily sync Facebook, Instagram, Twitter, and Google Business Profile. From planning your content to scheduling, Missinglettr does this all. Its free plan offers one workspace, one social profile, and 50 scheduled posts.
With tons of exciting features, Viralpep falls into free social media management tools. The tool specially caters to a small business. It is quick and feature-centric, providing you with one centralized area for creating and publishing your content. The tool offers integration with various social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Viralpep offers three social profiles and ten monthly postings.
Social Oomph is the next pick on our free social media management tools list. The tool offers multiple versatile features, including setting your RSS streams, scheduling posts, and planning, scheduling, and publishing tools, so you don’t need to bother with scheduling multiple social media accounts. The tool offers one social profile and unlimited scheduling posts (maximum three posts per hour).
What adds sparkles to your dull posts? Of course, the visuals. Then why not make the most of Canva’s free plan. Add glitters to your posts and make them more interactive. With Canva, you can easily create, customize, design, and edit your social media posts. It provides a bucket of free templates of infographics, posters, presentations, and much more. Share your stunning visual with just a few clicks. Canva’s free plan offers 250,000+ free templates, 100+ designs and
One hundred free stock images, invite team members, and collaborate and comment in real-time.
Next, here we have Tailwind in our social media management list. It is a free online scheduling tool that helps you create and post high-quality content across your social media sites, including Pinterest and Instagram. It offers multiple features, including content management, social media monitoring, trend analysis, and much more. Tailwind offers a free plan which includes 1 Facebook page, Instagram and Pinterest profile, 20 scheduled posts, and one user.
TweetDeck is our next pick for free social media management tools. It is one of the most effective social media platforms for Twitter. You can organize your Twitter account, schedule and share your favorite tweets with your target audience, track the results of your posts, plan your campaign, and much more from a single location.
Video editing takes a whole lot of time, especially when you are juggling with the tabs. Minimize your extra time and make the most of the free video editing tool Kapwing. It is a simple and easy dashboard that makes it stand out from the crowd.
Kapwing is a super video editing tool with power-packed features that include editing your videos, generating memes, resizing and adjusting timings, and many others. Its free plan consists of no watermarks on images, 250 MB file upload, edit, and store content for up to 2 days.
Talking about free social media management tools, we can’t forget Later. Later makes it easy for you to schedule posts and track your reach. It is a free online scheduling tool that manages your social media across multiple accounts from a single dashboard. Easily create and publish content, track your reach, and more.
It helps you streamline your social media marketing, cut down your time spent, and engage with your audience more effectively. Later’s free plan includes one social set, one user, and ten posts per social profile.
Friends+Me is a free scheduling tool that allows users to repost Google+ content on different social media platforms. Schedule your social posts and content based on proven best times to post to your networks and see immediate results. Friends+Me’s free plan includes 2 Queues (such as Facebook page, Twitter Profile, etc.), five scheduled posts per queue, and one additional team member.
SocialBu is another free social media management tool. It is easy to use and designed to help you keep your social media game strong. Social Bu manages all your social media accounts in one place. It’s the free online scheduling tool and most powerful way to efficiently manage your social media with all the versatile features such as scheduling, publishing, monitoring analytics, and much more. SocialBu’s free plan offers two social accounts, 40 monthly published posts, and post insights.
Crowdfire is a free social media management tool that makes it easy to monitor and manage your social media accounts. It is a tool that lets you handle multiple social profiles quickly. You can add, remove, schedule, and edit pages in seconds. Create profiles, update content, and easily monitor your brand within a single platform. CrowdFire’s free plan includes three social accounts, ten scheduled posts, and a chrome extension.
CoSchedule is our next pick for social media management tools. It makes it easy for anyone to plan and automate social media hassles. From posts to scheduling to analytics, CoSchedule is a one-stop shop for all your social media needs. It helps you manage, track, and publish your social media calendar and automate your content. It’s like a digital assistant for your workplace. Schedule your content and follow engaging people, so you can spend the most time where you want to be.
As we are about to end the list, we have Planoly on our list. It is a free scheduling tool that helps you plan, organize, publish, and schedule content across multiple social media platforms: Instagram, Facebook, Pinterest, and Twitter.
Planoly helps you keep your feed clutter-free by organizing your social media accounts. Managing your social media account is simple and painless by providing a one-stop tool to plan, manage and schedule content from one place.
So, Which Tool Fits Best for You?
And it’s a wrap! Undoubtedly, the social media management industry is vast, and we have all types of tools present in the market. It all depends upon your goals and needs. The best is to choose a free social media management tool and make your work life easier. It’s the best time to level up your social media strategies.
best social media management tools
How do you stay on top of all your social media marketing tasks?
From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day.
Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time.
But how do you decide which product to use?
With so many great social media management tools out there, we thought it would be great to showcase some of the top ones to help you pick what’s best for your business.
Here are 25 of the very best social media management tools out there.
Best Social Media Management Tools
The 25 top social media management tools and platforms
The list is broken down into two sections:
Tools more suitable for small-to-medium businesses and
Tools more suitable for enterprise businesses (Click here to skip to this list.)
The distinction is largely made based on the price and isn’t clear-cut. If you are a small-to-medium business, a tool on the second list might suit you, and vice-versa.
The 15 top social media management tools for small-to-medium businesses
The tools are not arranged in any particular order and they’re all great in their own unique ways. If there’s a reason you love a tool and I didn’t mention it, feel free to give it a shout in the comments section to help others understand more about that particular tool.
Compare the tools easily with this spreadsheet
To make it easier for you to compare the tools, I’ve created a spreadsheet with the following information of each social media management tool:
Free plan or free trial?
Social networks supported
Let’s look through each tool!
The platform for successful social media management
Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).
Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.
We have a suite of products for publishing, engagement, analytics, simple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.
Want an independent Buffer review? Check out this post.
Once you’ve researched all your options and if you think Buffer might suit your needs, we would love for you to give it a try and see the difference it can make for your social media management.
Manage all your social media in one place
Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.
There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
- Sprout Social
Real people. Real brands. Real connection.
Prices: $99, $149, and $249 per user per month (with a 30-day free trial)
Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.
Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.
Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.
- Agora Pulse
Social media management simplified
Prices: Free, $79 per month, $159 per month, plus enterprise options
Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.
Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.
The #1 social media management tool for agencies
Prices: $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)
Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.
Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.
Best in class social media management tool
Prices: $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)
Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.
Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.
- Social Pilot
Simple & cost-effective social media management tool for teams and agencies
Prices: $10, $24, $40, $80 per month, and enterprise pricing (with a 14-day free trial)
Description: I like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.
Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.
Another valuable feature is its white label reports, which are especially handy for agencies.
1 marketing calendar
Prices: Starting at $0 – 20, $40, $60, $210, $300, $1,200 per month (with a 14-day free trial)
Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.
Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.
Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.
Streamlined social media management
Prices: Free, $19, $78, $199, $499 per month (with 7-day free trial)
Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial.
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Unique value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.
If you wish, MavSocial can also help you repeat your social media posts for a specified duration.
Share to anywhere
Prices: Free, $9, $29, $59, $259 per month (with a 15-day free trial)
Description: Friends+Me has a strong focus on Google+ but also allows you to schedule your content to the other major social platforms (except Instagram).
Unique value: Friends+Me supports scheduling for Google+ profiles, collections, communities, pages, and even GSuite Google+ and allows you to set up automations to re-post your Google+ posts onto your other social media accounts, which is great for marketers who focus on Google+.
Social media management, simplified
Description: Crowdfire has been adding new features over the years. Besides scheduling content, it also allows you to manage your Twitter account (follow and unfollow) and suggests articles for sharing.
Unique value: Crowdfire stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and online shops and will create social media posts for every update you have on your sites.
Seamless social media posting for all your profiles
Prices: $19/ $39/ $79 per month (with a 14-day free trial)
Description: SocialBee is a social media management tool that promoses to bring you more leads with less effort. Its core functionalities allow its users to add, organize, and share content across several social channels from one place: Facebook (Pages, Profiles, Groups), Twitter (Profiles), LinkedIn (Profiles, Pages), Pinterest (Boards), Instagram (Profiles), and even on Google My Business. And it even integrates with Buffer.
Unique value: Oneof SocialBee’s most-loved features is the possibility to recycle evergreen content while keeping it fresh by using post variations. You can use SocialBee to posts consistently, while having an overall balanced mix of content in each category. More than that, the quality of support and is another valued asset of SocialBee.
- Post Planner
Smarter social media management
Prices: $3, $11, $24, $59, $129, $299 per month, and enterprise pricing
Description: Post Planner wants to help social media marketers with three key jobs: find high-quality content, plan the perfect publishing calendar, and post consistently. It curates and rates content suggestions and allows you to create a content-type-based schedule (more below).
Unique value: With its Find tool, Post Planner makes it super easy to find content that has proven to engage people.
Also, instead of just picking your time slots in your schedule (to form your sharing plan), you can select the content type for each time slot and Post Planner will fill the slots with your chosen content accordingly. (You can also schedule posts outside of this plan.)
Smarter visual marketing
Prices: Free trial with limited features, $9.99, $799.99 per month, and enterprise pricing
Description: Tailwind is a social media management tool for Pinterest and Instagram. Apart from helping you schedule posts, monitor conversations, and measure results, Tailwind provides recommendations for improving your Pinterest and Instagram performance.
Unique value: Tailwind is great for Pinterest and Instagram marketers as it provides a range of features that are specific to these visual platforms, such as Pinterest content promotion and Instagram UGC content management.
1 marketing platform for Instagram
Prices: $9, $19, $29, $49 per month, and enterprise pricing
Description: Unlike most social media management tools, Later focuses mainly on Instagram (though you can also connect your Pinterest, Facebook, and Twitter profiles).
Unique value: The strength of Later is its visual content calendar, where you can easily drag-and-drop images to schedule them. It also has a free link tool that you can use on your Instagram profile to link to a shoppable Instagram feed or various websites and blog posts.
The 10 top social media management tools for enterprise-level companies
If none of the tools above suits your social media strategy, perhaps you need something that is more comprehensive.
Here are several social media management tools that are generally designed for larger, enterprise teams.
(Most of these tools do not list their prices on their website but they do offer you a free demo to learn how the tool can help you.)
Reach, engage, and listen to customers – at scale
Sprinklr Social Cloud is part of Sprinklr’s suite of products to help enterprises connect and serve their customers across any channel at scale. It enables teams in enterprises to collaborate effectively and to reach, listen, and engage their customers on more than 25 social channels.
Social media management platform for B2B enterprise
Oktopost is a social media management platform catered for B2B marketers who want to generate leads through social media and quantify the business value of their social media efforts. From social media management to promotion to employee advocacy, Oktopost has all the tools most B2B marketers would want.
The platform for every kind of social media marketer
Falcon.io combines all the things social media marketers would need in one single platform: social media management, engagement, and analytics, customer experience management, and DIY landing page builder.
All-in-one inbound marketing software
HubSpot’s social media management tools are part of their all-in-one marketing software, which starts at $1,120 per month. As HubSpot integrates all your marketing efforts (such as social media, email, SEO, and CRM) into a single platform, you can easily compare your results across your marketing channels and measure your social ROI.
- Salesforce Social Studio
Your social media marketing platform
Salesforce provides probably the most comprehensive set of products for enterprises. Its Social Studio, a part of its Marketing Cloud platform, can help you strengthen your customer relationships by aligning your marketing, customer service, and sales efforts on social media.
- Social Hub
Smart social media management software for your team
Social Hub is a social media management software built for businesses, agencies, and governments. Based on its target audience and customers, I believe it provides a solution that is efficient, scalable, and secure.
The platform for enterprise social
Spredfast is a social media software that’s used by some of the world’s biggest companies, such as Patagonia, LinkedIn, and Johnson & Johnson, to handle all aspects of their social media management.
- Likeable Hub
Easy & effective social media for your business
Starting at $299 per month, Likeable Hub provides you with thousands of content ideas, helps you generate referrals and leads, allows you to amplify your social media reach, and more.
- Social Flow
Data-driven social media management, marketing, and publishing
Social Flow is a social media publishing and advertising tool used by many top publishers such as The New York Times, National Geographical Channel, and Fast Company. Using Social Flow, Fast Company was able to increase their Facebook shares by 30 percent!
The world’s most stunning social media marketing suite
NUVI provides real-time data visualization and social media insights to help you make decisions on your social media strategy. It also provides you with the tools to publish and engage on social media efficiently.
What’s your go-to social media management tool?
Social media management tools come in all shapes and sizes, and what suits you best depends on your social media goals and needs. I hope I’ve managed to mention at least one tool that might suit your needs.
I’m sure this list only scratched the surface of the entire ecosystem of social media management tools. If your favorite tool is on the list, I would love to hear what you love about it. If I’ve missed your favorite tool (sorry!), please give it a shout out and share why you love it.
Let us know your thoughts in the comment section below.