Free Youtube Keyword Research Tool

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8 Best YouTube Keyword Tools (Free and Paid)

Free Youtube Keyword Research Tool

10 Best YouTube Keyword Tools
By Karin Kelley
Last updated on Dec 13, 20214115
10 Best YouTube Keyword Tools
Table of Contents
What Are YouTube Keywords?What Is YouTube Keyword Research?Why Are YouTube Keywords Important?10 Best YouTube Keyword ToolsFrequently Asked QuestionsView More
Want to know what the best keyword tools are for YouTube? The web giant is a video-based search engine that selects videos to show to certain audiences.

Like most search engines, YouTube uses algorithms (sets of instructions that tell computers how to convert information) to serve the appropriate videos to the right audiences.

To work in concert with YouTube’s algorithm, you need to be using YouTube keyword tools and ensuring that your content incorporates the right keywords.

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What Are YouTube Keywords?
Per YouTube, adding descriptive keywords (or tags) to your videos is a way of helping viewers find your content.

In a nutshell, keywords provide YouTube with information and context about your video content. Then, the algorithm considers those keywords and uses them to deliver your content to the right audience.

YouTube favors videos that are well-liked. According to YouTube Creator Academy, the algorithm follows the audience by paying attention to things like:

What they watch
What they don’t watch
How much time they spend watching a video
What they like and dislike
What they’re not interested in
YouTube recommends that creators consider what their target audience likes. Take advantage of relevant search terms that your audience uses to find content.

What Is YouTube Keyword Research?
YouTube keyword research is an SEO practice that you can perform to find the most relevant search terms and discover alternate phrases that people use when looking for information.

YouTube keyword research refers to the process of learning what search terms people use when looking for video content. This reveals exactly what your target audience is searching for and how they’re phrasing things, which enables you to incorporate those keywords directly into your video’s name, tags, transcript, and description.

Through keyword research, you can be confident that the content you’re producing aligns with what your target audience is searching for.

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Why Are YouTube Keywords Important?
YouTube keywords are essential for getting your content in front of the right audience. If you create a YouTube advertisement, for instance, you of course want it to successfully reach the people it’s intended for.

Optimizing your videos for search is a great way of using YouTube marketing and elevating your brand awareness and recognition.

10 Best YouTube Keyword Tools
To get started using keywords for YouTube, here are the 10 of the best keyword tools:

  1. TubeBuddy
    TubeBuddy is a free browser extension for Google Chrome that works directly alongside YouTube. It’s equipped with a keyword explorer, which helps you find long-tail keywords that will best optimize your video for YouTube.

The extension also conducts a best practice audit, which ensures your content is following YouTube’s recommendations. It suggests tags for videos and can translate your video’s title and description into other languages.

Although there’s a free version, TubeBuddy also offers a Pro version for $7.20/month, a Star version for $15.20/month, and a Legend version for $39.20/month.

    Another great keyword tool for YouTube is, which autocomplete data to rank hundreds of YouTube keywords by popularity. Then, it provides comprehensive lists of keywords categorized as keyword suggestions, questions, prepositions, and hashtags. is a great tool to maximize your YouTube SEO efforts, but the free version is limited. You can upgrade to the Pro Basic version for $68/year.

  1. VidIQ
    VidIQ is another Google Chrome extension that works similarly to TubeBuddy. It mainly helps creators determine the best keywords for improving content searchability. When searching for a keyword, the extension reveals the term’s search volume, competition, overall keyword score, related queries, keyword stats, and the tags from top-ranking videos.

VidIQ is great for confirming that you’re using the right keywords for your video content. The tool offers a free version, or you can subscribe to their Pro plan for $7.50/month.

  1. YouTube Autosuggest
    Another great YouTube keyword tool is simply taking advantage of YouTube autosuggest. After you type a keyword into the YouTube search box, a dropdown menu appears suggesting additional phrases.

These suggested terms come directly from relevant search queries that users have previously searched for, making them a great resource for optimizing your content.

Although YouTube doesn’t reveal the volumes of these search terms, manually typing in the search box for autosuggestions is tedious but completely free.

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  1. Google Trends
    Google Trends is another free resource for YouTube keyword research. When searching for keywords, you can narrow the results to only YouTube searches, which is perfect for creators.

Use Google Trends to compare the relative popularity of keywords, or use its Trends feature to discover new potential topics.

  1. Ahrefs Keywords Explorer
    Ahrefs Keywords Explorer pulls from a database of over 640 million YouTube keywords. Part of an all-in-one SEO toolset, the keyword tool provides search volumes for 10 different search engines (including YouTube).

This tool also includes relevant search phrases that use your keyword, a difficulty score, and a “clicks” metric. However, because the database is so large, Keywords Explorer is priced a bit higher with plans starting at $99/month.

  1. Keyword Keg
    Keyword Keg uses your inputted keyword to generate relevant search phrases and data. It presents things like search volume, Google AdWords cost per click, and overall keyword power.

This tool allows you to view a sample of results for free, but it costs $40-$280/month for a complete package.

  1. Kparser
    Kparser is another YouTube keyword search tool that can be used to find keywords and suggestions for long-tail keywords in specific fields. This is an especially great tool for international users as it allows you to generate keywords based on geography or location.

Kparser’s basic features are free, or you can pay $4.99/month to see all the data.

  1. Keywords Everywhere
    Keywords Everywhere is another free Google Chrome extension that reveals useful keyword data. This tool calculates a term’s search volume, cost per click, and competitiveness, making it ideal for validating your existing keywords.
  2. Keyword Tool Dominator
    A keyword generator tool that’s great for first-timers, Keyword Tool Dominator will return a list of relevant terms that are related to yours.

Using the free version, you can perform three searches/day. If you’d like unlimited searches, upgrade your plan for a one-time fee of $39.99.

Frequently Asked Questions
Here are the answers to some of the most frequently asked questions about YouTube keywords.

  1. What is the best YouTube keyword tool?
    TubeBuddy is at the top of our list for the best YouTube keyword tool, and here’s why:

It’s easy to use. The extension operates using a simple system that’s ideal for beginners. Compared to more complicated, harder-to-use options, this tool is designed to make your keyword research painless.
It’s comprehensive. The extension combines many different features in a single program, making it a great all-in-one keyword research tool.
It’s free. Although you can pay for more advanced versions, you don’t have to. You can get started with TubeBuddy at no cost.

  1. How do you use the keyword tool on YouTube?
    There’s a keyword tool already built into the YouTube platform and using it is fairly straightforward. All you have to do is select your preferred language and countries, then enter your keyword or phrase. From there, click “Get Keyword Ideas,” and you will be presented with a lengthy list of keyword suggestions.
  2. Is there a keyword planner for YouTube?
    Although Google Ads offers a free keyword planner tool that allows you to research and discover new keywords, there isn’t a version specifically for YouTube. We recommend using one of the YouTube keyword tools mentioned above to plan your YouTube keyword strategy.
  3. Where do I find YouTube keywords?
    There are a variety of tools that you can use to find the best YouTube keywords. Try any of the resources listed in this article to find terms relevant to your content, or you can use the tool that’s already built into the YouTube platform.

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best youtube keyword research tool

YouTube is the world’s second-largest search engine, which means marketers are increasingly focused on developing thoughtful YouTube SEO strategies. Those strategies encompass a lot of factors, but one of the major components of successful SEO is incorporating the right keywords – and YouTube keyword tools help eliminate a ton of guesswork.

A YouTube keyword tool is a digital program that helps you identify what YouTube users are searching for on the platform, giving you insights into consumer habits and, potentially, an edge over the competition.

In this post, we’ll explain more about YouTube keyword research, share why it’s so important and review 11 of the most popular YouTube keyword tools available today.

Article Contents

What is YouTube keyword research?
The 11 best YouTube keyword research tools – reviewed

  1. Ahrefs
  3. Keyword Keg
  4. VidIQ
  5. Keyword Tool Dominator
  6. TubeBuddy
  7. Keywords Everywhere
  8. Kparser
  9. HyperSuggest
  10. YouTube Autosuggest
  11. Google Trends
    Our favourite YouTube keyword tool
    Wrapping up
    What is YouTube keyword research?
    Keyword research is an SEO best practice marketing pros use to find the most relevant search terms and discover alternate search terms that people enter when looking for information. This research helps businesses understand what kind of keywords to work into website copy, page titles, tags and more, to help them optimise organic content discovery.

Specifically, as it relates to YouTube, keyword research is the process of discovering what search terms users type into the video platform when looking for content. How many people search for your keyword – and similar ones?

Once you know what your target audience is searching for, you can add those keywords to your video’s name, tags, description and transcript to boost your results and appear higher in SERPs (search engine results pages).

But more than this, you can be sure that you’re creating video content that you know your audience is likely to be looking for.

Businesses of all sizes, including one-man shops, local eateries and small businesses need to approach search engine optimisation thoughtfully and strategically. But not every business can afford to hire an SEO agency to do that work – which is why YouTube keyword tools, like the ones in this list, are so helpful.

The 11 best YouTube keyword research tools – reviewed
Let’s get to it! Here are the best YouTube keyword tools (in no particular order), and a review of each. Peruse this list to find the features, functions and pricing plans that are right for your business.

  1. Ahrefs
    Ahrefs is a marketing analyst’s best friend. This tool has a huge collection of SEO, competitor analysis, keyword research and keyword identification functions to help you optimise your digital content. With clients like Facebook, Netflix, and Uber, you know it’s big time. We’re really impressed with the platform’s YouTube Keyword Tool, which pulls YouTube search volumes for keywords from up to 243 countries.

The tool is managed in a sleek, easy-to-use dashboard. Simply type your keyword in the search bar and Ahrefs pulls data from around the world to show you the total search volume for each term and how many clicks that search phrase earned.

If clicks are low, it might mean that users aren’t happy with the results they’re seeing; maybe they need an engaging video from you to be satisfied with their search results. Low clicks could also mean a video’s thumbnail, title, and description aren’t interesting enough for people to bother clicking on them; for more on that, check out this post.

Ahrefs also pulls a few other interesting data points, including relevant search phrases that use your keyword and other keywords or phrases that are relevant to your term, making this tool not just a research platform but a keyword generator, too.

Ahrefs offers four pricing tiers, ranging from $99 per month for a single user to $999 per month for 5 users. It’s one of the more expensive options on this list, but if you’re serious about keyword research, it might be worth the investment. You should definitely take advantage of the tool’s 7-day trial for $7 to see whether you like it before you subscribe.

    Keyword Tool
    When you search for a video on YouTube, the platform gives you a longer list of recommended results based on what other people searched for in the past. Keyword Tool leverages that data to help marketers like you improve your YouTube SEO.

Keyword Tool is a YouTube autocomplete keyword program that generates popular search phrases from base terms. For example, a company that makes clothes for toddlers and infants might regularly use the term “baby clothes” as a keyword.

Keyword Tool
After using Keyword Tool, that company could improve its keyword strategy with additional phrases like “baby clothes diy” and “baby clothes quilt,” both of which rank high as common search terms. You can also use the platform’s trend data to see what times of the year certain keywords perform best to change your strategy depending on consumer habits and holidays.

Keyword Tool
You can access Keyword Tool’s most basic features for free, but it has plenty of other features that are worth paying for, like cost-per-click data and competitor keyword analysis. Keyword Tool’s monthly plans range from $69 to $159 a month depending on the volume of keywords you plan to analyse.

  1. Keyword Keg
    Keyword Keg
    Keyword Keg is a 5 tool suite focused solely on keyword research, which collects data from 12 APIs in total. Where YouTube is concerned, Keyword Keg’s main use is as a tag generator.

All you need to do is pop your keyword(s) into the search bar and wait for the tool to populate a list of suggested keywords. You can then use these to help you decide which keywords to use in your titles, descriptions and tags.

Pretty standard so far, right? Well, there’s a neat little trick on offer – you can filter the results to only show keywords related to buyer intent, allowing you to shortlist keywords that are more likely to convert. Cha-ching!

Another handy bit of info can be found in the ‘Trend’ column – here you’re able to see whether a keyword is trending up or down based on search volume. Anything trending sharply downwards might not be worth your time.

Keyword Keg
Packages range from $38 per month for website owners and entrepreneurs to $762 per month for agencies, but you can save up to 40% on these prices with an annual package.

  1. VidIQ
    VidIQ helps video content creators determine the best keywords for improving searchability. When you research a search term, VidIQ pulls data from YouTube to give you a look at what’s going on with that term. You’ll be able to see helpful information like recommended tags and what top-performing videos are currently displayed in SERPs.

If you want to get more granular, you can also use VidIQ to explore additional related keywords and look at search volume reporting in the past month or year, or even since YouTube was created.

This tool is great for helping marketers confirm whether they’re using the right keywords, explore new keyword options, and assess who they’re competing against for higher search rankings. VidIQ comes with dozens of other features designed for video creators, but the keyword research tool requires a subscription. However, at only $7.50 per month, it’s pretty affordable for even small businesses on tight budgets.

  1. Keyword Tool Dominator
    Keyword Tool Dominator
    With a name like Keyword Tool Dominator, our expectations for this platform were high. While it isn’t quite as mind-blowing as its moniker would have you believe, it is a pretty easy-to-use tool for keyword research newbies.

Simply type a term into the search bar, and voila – Keyword Tool Dominator generates a lengthy list of the suggested YouTube search phrases that incorporate your term.

Keyword Tool Dominator
You can pick and choose which keywords you want to add to a custom list, and export your list all from the same screen. This tool keeps keyword research – and its pricing model – simple.

Keyword Tool Dominator is free for up to two searches per day. If you want to search more terms more frequently, you can get stuck in for a one-time price of $29.99. Keyword Tool Dominator also works with other major search engines, like Amazon, Etsy, eBay and more.

  1. TubeBuddy
    TubeBuddy is a video SEO nerd’s best friend. This tool was designed to discover tags that are related to your search terms. In the below example, when exploring the search term “san diego surfing,” TubeBuddy shows users that there are many other popular video search terms like “san diego surfing beaches” and “san diego surfing season” that are trending. But the tool shows much more than that.

TubeBuddy’s dashboard also shows the overall score of your search terms, how competitive that term is, the total number of times that term was searched and more. And since it’s a light-weight Chrome extension, TubeBuddy isn’t just easy to use – it’s easy to install too. The best part: you can use the whole thing for free!

  1. Keywords Everywhere
    Keywords Everywhere
    Keywords Everywhere is a Chrome and Firefox extension that has a very specific set of features. Unlike the other tools on this list, it doesn’t focus on suggesting new phrases or tags. Instead, it’s all about cold hard data.

Search for a term on YouTube and you’ll immediately be shown monthly search volume, cost per click, competition level and trend data:

Keywords Everywhere
Another cool feature is the Search Insights Widget, which presents you with more handy data for each search you make. This sort of information should give you a good idea of what your video(s) will be up against in your chosen niche:

Keywords Everywhere
Keywords Everywhere is by no means the only keyword research tool you’ll need, but it’s a great addition to add to your arsenal. Some but not all of the data is free to access. Unlike the other tools we’ve covered so far, Keywords Everywhere uses a credits system – basically, you pay for a package ranging from $10 to $1000, each one coming with a certain amount of credits. You then spend these credits whenever you carry out a search (1 credit = 1 keyword).

  1. Kparser

Kparser is a keyword tag generator. Simply type in a word or phrase, and Kparser will generate a list of other high-performing tags that are related to your topic, search volume for those tags, and their cost per click. This tool is specifically great for international businesses; you can review keyword data and generate terms based on geography to modify your SEO strategy by country and by language.

Kparser is free for its basic features, but those won’t get you very far. If you decide to upgrade to a monthly membership, it’ll cost you from $19 per month for a Basic plan, up to $69 for a Pro account.

  1. HyperSuggest

HyperSuggest is a single keyword tool that works across nine different search channels, including YouTube, Amazon and eBay. Specifically, as it relates to YouTube, this tool is super easy to use.

Simply type in a search phrase and in seconds HyperSuggest pulls the top tags for YouTube videos related to that term, giving you a qualified list of search terms to include in your video title, description, tag list and transcript.

HyperSuggest also makes it easy to see what videos currently own the top spot for those terms; it links every phrase to its corresponding YouTube SERP. HyperSuggest gives you a basic list of results for free, but if you want to upgrade to see a complete list, you’ll need to pay for a Pro plan, which costs around $13.60 per month plus $4.40 for an add-on to access the YouTube search tool.

  1. YouTube Autosuggest
    Here’s a completely free tool hiding in plain sight! Ok, so perhaps not technically a tool, YouTube’s own autosuggest functionality is an under-the-radar option when it comes to keyword research. Simply head over to the search bar and start typing a keyword. You’ll then be presented with a host of suggestions containing that keyword.

For example, after typing “ab workout” we’re shown a number of useful ideas including “ab workout with dumbbells” and “ab workout for beginners”:

Crucially, these aren’t just random suggestions cooked up on the spot – they’re actually based on real search queries that people have previously searched for on YouTube.

  1. Google Trends

Google Trends is another free resource worth checking out as part of your research. Enter your keyword, select your preferred date range and change the filter to “YouTube Search”. You’ll then have a good idea of whether that topic is becoming more or less popular over time.

You can also compare the relative popularity of two or more topics.

Our favourite YouTube keyword tool
Our #1 spot on this list goes to TubeBuddy. Why? We could go on and on, but here are the top four reasons we think this YouTube keyword tool rocks.

It’s easy to use: TubeBuddy takes the most important information you need to do effective keyword research and populates it into a simple, sleek interface. It’s so uncomplicated even tech novices will feel comfortable using it.
It’s comprehensive: TubeBuddy combines multiple functionalities into a single tool, meaning you won’t have to download several different programs to do all the research you need to do.
It’s light-weight: TubeBuddy doesn’t require you to navigate a complicated, tiered subscription model or install yet another clunky piece of software onto your computer. This simple browser extension was designed to be straightforward and painless.
It’s free: For most small and medium-sized businesses, paying for a tool that does something this specific isn’t in the budget, which is why we love TubeBuddy’s price tag: $0.
Wrapping up
Now that you’re armed with an arsenal of YouTube keyword tools and knowledge, you’re ready to find the right search terms and phrases for your marketing strategy.

But ranking higher in YouTube results is about a lot more than just keywords. If you really want to amp up your video SEO on YouTube, check out our blog post: YouTube SEO: 13 Ways to Rank Higher in 2022. It’s packed with things you can do today to improve your SEO results on YouTube in a matter of hours.


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