Good Free Seo Tools is a website dedicated to helping people optimize their websites using free tools. We’ve scoured the internet for all of the best free tools out there and compiled them here, so that you can use them to boost your website’s rank on search engines. Our goal is to help you make your site as successful as it can possibly be, without breaking the bank.
Table of Contents
Good Free Seo Tools
1. SEO Analysis & Website Review by WooRank
SEO Analysis & Website Review by WooRank is a Google Chrome extension that can evaluate a website directly from your browser. It assesses various factors, including keyword optimization, traffic, backlinks, and more.
Once you open the extension, it will show you a report with the website’s strengths, weaknesses, and errors. The plugin also breaks down your issues into specific categories, and identifies how you can solve SEO problems.
Key Features for WooRank:
- Evaluate a website in real-time.
- View a detailed SEO report with a breakdown of errors and potential improvements.
- Evaluate both on- and off-page SEO data.
WooRank is for you if…
- You use Google Chrome.
- You’d like a quick overview of your SEO strengths and weaknesses.
WooRank Pricing: The Chrome extension is free.
2. Ubersuggest
If you’ve ever looked for digital marketing or SEO advice, you’ve likely come across Neil Patel’s website. This marketing expert provides helpful freemium tools to optimize your website, including Ubersuggest.
Ubersuggest enables you to type a keyword or domain into its search engine. If you choose the former option, you’ll see your chosen phrase’s search volume, difficulty to rank, keyword variations, and content ideas. Alternatively, entering a domain can show a website’s backlink profile, domain authority, traffic, and best-performing content.
Key Features for Ubersuggest:
- Domain overviews
- Top SEO pages
- Keyword suggestions
- Content ideas
- Backlink information
Ubersuggest is for you if…
- You’re looking for new keyword and content ideas.
- You’d like to assess your domain or your competitors’ domains.
- You want to expand your backlinking strategy.
Ubersuggest Pricing: Free for keyword and content ideas. If you want access to search volume and demographic data, you can upgrade starting at $29 per month.
3. AnswerThePublic
AnswerThePublic is one of the best free SEO tools for finding content ideas. You can type a keyword into the platform, and it will return a detailed list of the most popular related search terms.
This SEO tool focuses on three categories: questions, prepositions, and comparisons. AnswerThePublic even breaks down its data into visual mapping and lists. You can also download the information in CSV format to review it further.
Key Features for AnswerThePublic:
- Access data visualization tools.
- See keyword questions, prepositions, and comparisons.
- Export data into CSV format or download keyword mapping images.
AnswerThePublic is for you if…
- Content production is your primary focus.
- You’d like to focus on long-tail keywords.
- You prefer visual data.
Answer the Public Pricing: Most of the features are free to use and provide immense amounts of data. Upgrading to a Pro plan, starting at $99 per month, gives you access to more search data and content strategy tools.
4. MozCast
Search engine algorithm changes can significantly impact your rankings and change your SEO strategy focus. MozCast can help you stay on top of any Google algorithm updates by viewing their progression over 90 days.
MozCast operates like a weather forecast, with higher and stormier “weather” indicating significant changes in algorithms. The platform collects this data by tracking a collection of keywords and seeing how content rankings change. Furthermore, MozCast divides its data into different SEO categories, including HTTPS results, reviews, and knowledge panels.
Key Features for MozCast:
- View daily and 90-day “weather” histories for Google algorithm changes.
- Differentiate between changes in Google SERP features.
- Quickly explore graphical data.
MozCast is for you if…
- You’d like to track the Google algorithm over time.
- You prefer visual data over number crunching.
5. Animalz Revive
Updating old content is essential to SEO. However, this process can be time-consuming if you have an extensive catalog. Animalz Revive simplifies content updates by emailing you a list of posts that you should consider refreshing.
You’ll need to share your Google Analytics authentication information with Animalz Revive. Then, its marketing team will evaluate your entire website and look for weak content areas. Finally, you’ll receive a straightforward list of old content that needs updating.
Key Features for Animalz Revive:
- Receive a customized list of posts that should be refreshed.
- Get a link to share the report with other team members.
- Access a brief overview of content refreshing best practices.
Animalz Revive is for you if…
- You have a vast catalog of content.
- You’d like to focus on refreshing older posts instead of writing new ones.
Animalz Revive Pricing:
6. Seed Keywords
Seed Keywords works a little differently from other free SEO tools on this list. It helps you create a “scenario” that you can share with people in your network. Users can then reply with search terms to help you identify keywords and search intent.
Once users have replied to your question, Seed Keywords will collate the replies into a simple list. You can then access it via a bookmarked URL. Keep in mind that you will need a responsive audience to get meaningful data from this SEO tool. If you have that, however, Seed Keywords can be incredibly valuable.
Key Features for Seed Keywords:
- Make a shareable link to your “scenario.”
- Collect user responses and view them on a single page.
Seed Keywords is for you if…
- You want a simple but elegant way to find out about search intent and long-tail keywords.
- You have a sizable and responsive audience.
Seed Keywords Pricing: Free
7. Screaming Frog SEO Spider
Search engines such as Google use bots called “crawlers” to navigate your website, find issues, and rank it in the SERPs. By using the Screaming Frog SEO Spider Tool, you can emulate that experience for free.
Screaming Frog can identify several issues, including broken links, blocked URLs, and errors. It can also analyze different types of SEO data, such as page titles and redirects, and create a personalized report for your site. Overall, it’s an excellent free SEO auditing tool that gives you a little insight into how the search engines really see your site.
Key Features for Screaming Frog:
- Visualize your site architecture.
- Make XML sitemaps.
- Identify problem areas on your site.
- Find duplicate pages.
- Integrate with Google Search Console, Google Analytics, and PageSpeed Insights.
Screaming Frog is for you if…
- You want an in-depth look at your website’s internal structure.
- You want to run regular SEO audits.
- Getting ahead of the search engine crawlers is a part of your strategy.
Screaming Frog Pricing: The tool can crawl up to 500 pages for free. If you pay £149 per year (about $196.50), you can crawl unlimited websites, schedule crawls, and identify additional data.
8. Seobility
If you’re looking for an all-in-one SEO auditing program, consider using Seobility. This free SEO tool can crawl your site for SEO issues and provide you with tips for optimizing your content. It also identifies your top-ranking keywords across different locations and devices.
Seobility is also an excellent tool for analyzing your competition. You can see how similar websites rank for competing keywords, and the specific optimization techniques they use to get ahead. Moreover, Seobility provides all this detailed data in a color-coded report that you can download as a PDF file, even as a free user.
Key Features for Seobility:
- Complete site audit
- Keyword and SERP rankings
- Backlink analysis
- Competition analysis
- Keyword research tools
Seobility is for you if…
- You want an in-depth report about your website’s SEO.
- You’d like to compare your site to your direct competition.
- You want to track your SEO strategies over time.
Seobility Pricing: Free for one domain, up to 1,000 pages, and 100 external links. Paid plans start at $50 per month. | Learn More About Seobility
9. Exploding Topics
If you’d like to stay ahead of content trends, you might want to use Exploding Topics. This platform analyzes social media platforms, search histories, and websites across the internet to identify topics that are gaining in popularity.
Exploding Topics is very easy to use. You choose a time interval from one month to five years. You can also select from different categories, including technology, travel, education, and e-commerce (or search for various categories and keywords of your own). Exploding Topics will then show a selection of trending keywords with graphs, monthly searches, and growth.
Key Features for Exploding Topics:
- Identify popular topics before they become very competitive.
- Receive topics emailed directly to your inbox.
- Choose from different topic categories and intervals.
Exploding Topics is for you if…
- You’re looking for new content ideas.
- You’d like to write trendy (and trending) posts.
Exploding Topics Pricing: Free for the basic tool. Upgrading to Pro, starting at $97 per month, enables you to identify topics six months in advance. |
10. Ahrefs Backlink Checker
Building backlinks is essential to ranking higher in the SERPs. With the Ahrefs Backlink Checker, you can quickly identify which websites link to yours. Moreover, you can see which percentage of URLs are dofollow, and discover your highest-performing posts and pages.
The Ahrefs Backlink Checker has the second highest-performing website crawler, just behind Google. As such, it has an immense database of URLs to draw data from. You can also track your backlink profile over time to see changes.
Key Features for Ahrefs:
- View a complete backlinks profile for your site.
- Analyze backlink anchor text.
- Disavow link spam.
- Export your data into a PDF or CSV file.
Ahrefs is for you if…
- You’d like to focus on off-site SEO.
- You’re looking for in-depth information with data filters.
- You’d like to create a long-term link-building strategy.
Ahrefs Pricing: Free. Upgrading to a paid Ahrefs plan, starting at $99 per month, gives access to additional SEO tools.
seo optimization tools
1. Ahrefs: SEO Keyword Tool
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).
Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”
2. Google Search Console: Top SEO Tool
Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing.
3. SEMRush: Marketing SEO Tools
Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.
Liraz Postan, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. This gives me a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health. We improved our site health by 100% more since we started using SEMrush, and we increased conversions by 15% more from our content pages.”
4. KWFinder: SEO Keyword Tool
An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.
George Perry, an SEM Specialist at Bandwidth, raves about KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how they compare (volume, CPC, difficulty, etc.) to the term I originally looked at. I’ve been able to help my clients target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”
5. Moz Pro: SEO Software
SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.
Keri Lindenmuth’s, Marketing Manager at Kyle David Group, go-to SEO tool is none other than Moz Pro. She says, “My favorite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’ This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors perform well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”
6. Ubersuggest: Keyword Tracking Tool
Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.
7. Answer The Public: Free SEO Tools
Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.
Matt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance as to what, exactly, people are searching for. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. And here’s a quick tip: prevent neckache by hitting the Data button, rather than straining to read the question wheel.”
8. SpyFu: Free SEO Tools
While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more. It’s one of the most detailed SEO analysis tools on the market.
Adele Stewart, Senior Project Manager at Sparq Designs, can’t get enough of SEO software SpyFu. She shares, “I have used SEMrush and Agency Analytics in the past, but SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs. their organic standings, review their core keywords, and even assess their keyword groups. Using SpyFu has been integral to my client’s SEO successes. There’s so much more to track and report on, plus I don’t have to put in as much effort in research as I did with other SEO software. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. I’ve already seen increases in indexing and rank for keywords that we didn’t even think of.”
9. Woorank: SEO Ranking Tool
As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.
10. Majestic: Marketing SEO Tools
Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.
Ryan Scollon, SEO Consultant at RyanScollon.co.uk recommends the SEO tool Majestic. He says, “My favorite SEO tool is Majestic, with its main feature allowing you to check the backlinks of a website that you specify. My favorite feature is the ability to add your own client’s site and a bunch of competitors, allowing you to easily compare a variety of SEO metrics such as trust flow, referring domain count, and external backlinks count. Not only does it help us understand the [client’s optimization] weaknesses, but it also provides a simple table that we share with our clients, so they too can understand the problems and how they stack up to their competitors. We also use Majestic to audit competitors’ backlinks, as we can sometimes find a handful of easy opportunities to tackle before moving onto other link building tactics.”
Conclusion
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