Google AdWords is a powerful tool for marketing, and it can do wonders for your business. But if you don’t know how to use it correctly, you’ll end up wasting lots of money. In this article, we’ll show you how to use Google AdWords the right way.
The key to getting the most out of Google AdWords is to not overspend on your campaign. You want to make sure that you’re targeting your audience in the most effective way possible, and that means spending as little money as possible on each ad that you run.
You should use keywords that are relevant to your business, but don’t try and target too many people at once. For example, if you’re selling shoes online, don’t try and target people who are looking for “shoes” or “shoe store” because they won’t be interested in buying anything from you. Instead, focus on a specific type of customer (e.g., men between 25-35). This will ensure that only those people see your ads, which will help you get more sales!
Google Adwords Seo Tools
1.Mergewords
This tool allows you to enter a collection of keywords in three columns. It will then generate a list of permutations of those keywords so that you can take them to another keyword tool or domain naming site to see what your next options are.
Pros:
- The extra options allow you to select how you want the words to be separated from one another, including nothing, a space, a dash, a plus sign, or any custom separator. You can also wrap the words in quotation marks or brackets.
- The tool is very user friendly
- Very useful in conjunction with setting up a PPC campaign so that you can specifically target all permutations instead of using a broad match that may be too broad
Cons:
- Mergewords doesn’t provide you with any data about the keywords; you will need to take the words to a different tool for that
- No keyword recommendations based on similar interests are provided other than permutations of the columns that you included
Pricing:
- Free
2.WordStream
WordStream’s free keyword tool works in a way that is very similar to the Google AdWords Keyword Planner, and was developed with AdWords users in mind, but is useful for anybody who needs to do keyword research.
Pros:
- WordStream’s database is regularly updated and analyzes thousands of searches every day
- Opportunity score highlights which keywords show the most potential for you to be successful with
- Links directly with your Google Ads account
- Provides you with competition and cost data with keywords that are targeted specifically for your industry of choice
Cons:
- The tool is not free after 30 searches
- Some features require signing up with your email address
- Some features are more intended for AdWords campaigns than SEO
Pricing:
- Free, limited to 30 searches, email address required for some features
3.SEMrush
SEMrush is a paid SEO tool with very involved features that allow you to perform link analysis and competitive research, make traffic estimates, in addition to their keyword research and monitoring capabilities.
Pros:
- SEMrush was developed by SEO professionals for SEO purposes and this comes through in the features and design of the tool
- Allows you to monitor your rankings for a collection of keywords
- Traffic estimates, competitive data, and CPC data are available
- See what keywords your competitors are ranking well for
- Provides keyword recommendations
- Keyword difficulty tool helps you determine which keywords are worth pursuing
Cons:
- Difficult learning curve
- Paid tool with prices that small freelancers and bloggers may not be able to afford
Pricing:
- $99.95/mo for basic features
- $199.95/mo for additional branded reporting, historical data, and extended tool limits
- $399.95/mo for additional white label reports, API access, and further extended limits
4. SEOBook
A collection of tools provided by Aaron Wall, an SEO guru who launched his career with a very successful SEO book in 2003. A paid version of the site exists with access to an exclusive community of SEO experts, but the paid version of the site is currently closed to new members. Keyword tools are among the free tools available on the site.
Pros:
- Free keyword tool includes traffic and CPC information compiled from Google’s defunct Search-Based Keyword Tool, the primary benefit being that the data is exclusively for the keywords in question and not blended with other similar keywords
- Provides data that isn’t available to AdWords users who are not spending a significant amount of campaigns
- Keyword density analyzer tells you if your keyword has been used too often in your text
- Keyword generator creates a list of permutations based on keywords that you enter
Cons:
- Keyword data is out of date due to being based on data from before switching to the Keyword Planner, and thus is only useful for evergreen queries
- Tool features are limited
- Account signup is free but requires email address
Pricing:
- Free with free account
5.Keyword Eye
A keyword tool in a similar vein as the Keyword Planner with some additional features like question finder and link analysis.
Pros:
- Easily research each individual keyword for alternatives and autosuggestions by Google, Amazon and others
- Check the keyword in soovle.com for related queries
- Data is presented in a user friendly graph that most tools don’t offer
- Question finder helps you find what people are asking on the web
- Link analysis tells you what competitors are ranking for
- See trending keyword data
Cons:
- Display area is narrow and can lead to cumbersome scrolling
- Not free
Pricing:
- $44/mo billed monthly
- $35/mo billed annually
6.Bing Keyword Research
This is Bing’s equivalent of the Google AdWords Keyword Planner, with many of the same features, except that the keyword data comes from Bing.
Pros:
- Replicates most features of the Google Keyword Planner
- Based on actual historical search data from the Bing search engine
- Only reliable source of information on Bing search traffic
Cons:
- Requires a verified website to use
- No competition score for keywords
Pricing:
- Free
7.KeywordSpy
A somewhat dated tool, but with several features that some marketers will find useful, especially for competitive research.
Pros:
- Useful for competitive keyword targeting
- Niche-based keyword research
- Location-based rank tracking
- Creates targeted campaigns
- Similar keyword suggestions
Cons:
- Free version limited to 10 results
- Paid version is expensive
- Ads data not up to date
- Dated design
- No export capability
Pricing:
- Free with limits to 10 results
- $89.95/mo for tracking and $139 for pro accounts
8.Thesaurus.com
A site for finding synonyms of words.
Pros:
- Allows you to find human-vetted synonyms of words that may not show up as recommendations in keyword tools
- Works well in combination with Mergewords as a method of identifying a large number of keyword phrase alternatives
- Free
Cons:
- No keyword data and not designed for marketers
- No export feature
Pricing:
- Free
9.Ubersuggest
Generates a big list of keywords generated from the autocompletes and autosuggestions of various tools.
Pros:
- Free
- Target market filtering
- Includes platforms other than Google search including images, YouTube, shopping, and news
- Suggestions categorized by starting letter
- See competitors and their ad copy
- User friendly interface
- Location and language filtering capabilities
- Includes search, competition, and CPC metrics
- Filters to focus on or remove specific words
Cons:
- Slightly long load time
- Distracting advertisements
Pricing:
- Free
10.Ahrefs Keywords Explorer
Ahrefs is primarily a tool for exploring backlinks, but it also has a very extensive collection of keyword-based features that are very useful for marketers.
Pros:
- Very large keyword data set (5.1 billion keywords)
- Click and click-per-search metrics not found in other tools
- Includes one of the most extensive backlink databases, excellent competitive research tools, social sharing information, backlink loss and gain alerts, and a chrome extension
- Content explorer identifies popular content on any topic or keyword
- Track rankings for your keywords
- Ranking history
- Related keywords
- Keyword difficulty
- See what else sites that rank well for your keywords also rank for
- Options for autocomplete, phrases containing your keyword (as is or permutations of it), and new phrases containing your keyword
Cons:
- Free version is very limited and for one time tasks only
- Not straightforward for newer users
Pricing:
- From $99 to $999, primarily to limit the number of users and the amount of database use
google adwords seo tools list
Google Search Console
Formerly known as Google webmaster Tools, Google Search Console provides a lot of data on the behavior of your website in Google as well as allowing you to see the traffic that arrives organically to your website.
The most interesting sections in the new version of Google Search Console when it comes to improving the positioning are:
- Performance: You can see what search terms and what pages make a greater number of impressions or visits. You can follow the evolution of a search term or a specific page using the filters. For example, if you make any improvement in a meta-description you can easily see if the change has meant an increase in the Click Through Rate (ratio of clicks to the Impressions). In addition, you can see what the performance has been for a specific period and to match it to a previous period.
- Coverage: It indicates which URLs are indexed in Google and which URLs are being excluded from the index and the motive. In this section we can see if there is any anomaly in the URLs we want to position or if you are indexing pages that are not relevant to the user and fix it.
- Sitemaps: From here we can send the sitemap of our site to Google, check that there are no errors and that are indexed correctly URLs included in the Sitemap.
- Links: You can see which sites contain links to your website and which pages within your website receive more internal links, although there are payment tools that give more detailed information on both internal (such as Screaming Frog) and external links (such as Ahrefs).
- Manual Actions: Here we can check if there is any “manual action” that can affect the positioning of our website for some practice that Google considers inadequate.
Note that if you want to evaluate the behavior of the pages that are within a directory within your web, like a blog, you can create a specific Search Console account, such as “https://www.digitalmenta.com/blog/””
Google Analytics
Through Google Analytics we can analyze all the traffic that arrives to our web site. Within the section “Acquisition > ALL traffic > Channels” we can see the behavior of users who access our website from all channels, including the organic, see the evolution in a specific period and compared with past periods. To save time you can create custom reports and dashboards that include the metrics or graphics that interest you most, both in Google Analytics and through Google Data Studio.
Mobile Optimization Test
The traffic coming from mobile devices is increasing and in many cases exceeds the traffic coming from computers. This Google Tool Check whether a page is optimized for smartphones or if Google manages to download all content without problems and in a short time.
PageSpeed Insights
PageSpeed Insights analyzes the loading speed of a page and gives you recommendations to improve it, like the following:
Chrome Developer Tools
Within the Chrome Browser we can access the “Tools for developers” to identify problems that can affect the performance of a web, its accessibility and the user experience simulating the behavior of the page both from a Computer like from a smartphone.
Google Keyword Planner
The keyword planner allows you to know an estimate of the monthly search volume of a list of searching terms, which will help you to decide the target keywords in your SEO strategy.
This tool is free but you can only use this tool if you have a Google Ads account (or a colleague who gives you access). If this is not the case, you can use the payment version of keywordtool.io For example.
Google Trends
It allows you to see the trend in the search of certain keywords, as in the name of your brand and of the competition, or to detect terms with seasonal search trends, something that can be useful when planning the articles of a blog for example.
In Addition to these Google SEO tools, we can use some search operators in the browser itself and combine them to analyze which pages are Indexed in Google and its contents. The most common are: site, intitle, Allintitle, Inurl, Allinurl.
Finally, don’t forget to read the Google guidelines! If you know what Google values most in a website and adopt its recommendations will avoid penalties. At the moment we give you some Tips for writing articles for your blog’s SEO.
Conclusion
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