Create better content with Google SEO tools
Discover how to use Google SEO tools to create better content. Search Engine Optimization tools are one of the best ways to increase your organic rankings and get more traffic to your site. Discover how you can use Google SEO tools like Google Analytics and Google Search Console to create better content.
Table of Contents
Google Chrome Seo Tools
1. MozBar
MozBar allows its users to check SEO within their browser using just one click. MozBar provides metrics while viewing any webpage, and allows users to export SERPs into a CRV file and access analytics. Upgrading to MozBar Premium offers functions like analyzing keyword difficulty, page optimization, and digger SERP metrics.
2. Keywords Everywhere
- Price: Free
- Chrome extension
Keywords Everywhere is a tool that shows three different information types for keywords on Google: monthly search volume, cost per click, and Google Adwords competition. By having this extension installed, going back and forth from Google Keywords to your open browser page is a thing of the past, as it’s an in-browser extension.
3. GrowthBar
- Price: Free for 5 days, then $29/mo
- Chrome extension
GrowthBar is a simple chrome extension that gives you instant access to critical SEO data points about any website and unlocks the growth channels and keywords that are working for them.
The tool allows you to explore best performing keywords, keyword ranking difficulty score, domain authority, backlink data, page word count, Facebook ads and more.
4. SimilarWeb
- Price: Free
- Chrome Extension
Offering traffic and key metrics for any website, SimilarWeb is a popular extension that allows users to see statistics and strategy for any website while searching the internet with one click. This extension is helpful for those looking for new and effective SEO strategies, as well as those interested in analyzing different trends across the market.
5. Redirect Path
- Price: Free
- Chrome extension
Microsoft Word’s infamous red squiggly line that alerts their user of improper grammar has an SEO doppelganger: Redirect Path. This extension flags 301, 302, 404, 500 HTTP Status Codes, Meta, and Javascript redirects catching potential issues immediately. It also shows other HTTP headers and server IP addresses.
6. SEO Meta in 1 Click
- Price: Free
- Chrome extension
SEO Meta in 1 Click displays all meta tags and main SEO information for a web page with just a single click. This includes the lengths of titles and descriptions, URL, headers in order of appearance, and the number of images without alt text.
7. BuzzSumo
- Price: Free
- Chrome extension
Need SEO tracking for social? BuzzSumo’s got you covered. This extension allows you to easily track shares and top-performing content on social media pages. Using BuzzSumo can help aid in future SEO decisions and check the backlinks you provide on your pages.
8. Hunter
Hunter makes it easy to find contact information instantly in your browser. This process, named “Domain Search,” is accessible by an icon in Chrome. Hunter finds all the email addresses related to a website.
9. Mangools
- Price: Free 10-day trial, then the basic plan starts at at $29/month
- Chrome extension
Check the SEO strength of websites with Mangools, which offers you the top SEO metrics of websites using Moz and Majestic. Access premium features such as the self-described “Google SERP on steroids” function, aiding with keywords, backlinks, and profile analysis.
10. Google Trends
- Price: Free
- Chrome extension
Trends is part of Google Webmaster Tools, a set of extension tools for building websites and integrating them with Google. Trends presents analytics, using graphs, on the top searches in Google (from Taylor Swift to Kim Kardashian) from across several countries. Trends can help you identify the SEO performance on your website.
how to use google seo tool
There are a lot of wonderful tools to help marketers create SEO-friendly content. MP&F uses Moz Pro to help identify content ideas of interest to our clients’ stakeholders. We then use that same tool to build and maintain websites and create blog posts that will be more easily found by search engines like Google.
For example, let’s say we are working with a client who sells high-end home décor. Moz will help us understand what words and phrases to use on our client’s website, what blogs to write, and what stories to share with home interior influencers if we want our client’s website to rank higher in organic search returns.
If your organization can afford a tool like Moz and has the in-house expertise to execute its recommendations, we highly recommend it.
If not, you can hire us to assist.
If resources and budget are minimal right now, we’ve outlined a way to use the Google Keyword Planner as a workaround. The Keyword Planner is a tool designed to assist media buyers with advertising decisions; SEO is not its intended use. That makes using it as such a little clunky, but it works. And it’s free.
Here’s a step-by-step guide for using the Google Keyword Planner as an SEO tool for digital writing projects including blogs, product descriptions and other website content.
Step 1. Set up a Google Ads account.
You need a Google Ads account to use the Keyword Planner, but it’s free and relatively easy to set one up. You may end up using it later to buy and schedule ads — or not. Don’t worry. It would be impossible to accidentally buy ads without connecting a payment method to your account.
Step 2. Open the Keyword Planner.
Once you’re in your account, click on the wrench icon in the navigation bar; it is labeled “Tools & Settings.” Select Planning/Keyword Planner. You’ll be given a choice between “Start with Keywords” and “Start with a Website.” Choose the former.
Step 3. Enter search terms.
Enter products or services you think your customers or clients might naturally search to find your website. Toggle the “Include brand names in results” switch so that your own company name (or your competitors’ names) don’t show up in the search results. Hit “Get Results.”
Step 3. Refine your search.
On the search results page, refine your search by choosing a location, language and timeframe that makes sense for your business. You can also choose a search network — Google or Google and search partners. For this purpose, we recommend choosing Google only.
Step 4. Review data.
The resulting table will show you a list of words and phrases people are searching — along the popularity of those terms — during the timeframe you’ve selected. You can download this data and share with others if you’d like.
For each keyword or phrase, you’re looking at two data points in particular: Average Monthly Searches and Competition. Average Monthly Searches shows you how popular the term is. Competition shows you how many Google advertisers are bidding on it; you can extrapolate from this how challenging it may or may not be to get your content to rank for this term given all the others who are paying to do likewise.
Step 5. Put findings to use.
Use this free information to help you make decisions about content — including headlines and key phrases — for your website, blog and media pitches.
For example: If monthly searches for “leather couches” are high in January but low in August, this lets you know that August may not be the best time to feature leather couches on the front of your home interiors website. If search volume is high for “talking to mom about senior living,” you may want to include that phrase in a headline on your senior living company’s blog.
Conclusion
Let us know your thoughts in the comment section below.
Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines