Google Seo Tools 2023

As a business owner, you should be aware of the Google SEO tools in 2023 that can help you rank higher and boost your website traffic. Most people don’t realize it but these tools are very simple and easy to use. If you want to get your website noticed by the search engines, these tools will help you get there.

There are three main types of Google SEO tools in 2023. The first is the Keyword Tool, which is a free tool that allows you to enter keywords into the system so that it can generate a list of keywords for you to use on your site. You can also choose from several different search engines when using this tool.

The second type of tool is the Ranking Report, which allows you to see which keywords are being used most often by people looking for products or services online. This tool helps you determine what keywords are most popular and how many times they are used in searches on Google.

Google also has an algorithm called Page Rank and it is based on the number of backlinks pointing to your site from other websites. These links are considered important by Google because they show that people are interested in your site and they will link back to your site if they find something interesting there.

Google Seo Tools 2023

It can be very difficult to know where to begin when starting a new SEO campaign. Sure, you may understand that external links are one of the key components of Google’s algorithm, but is that the thing you should be focused on first?

Any data-driven SEO needs to have a reliable set of tools in order to properly diagnose website issues and find opportunities to improve optimization. As someone who works frequently on SEO campaigns, I thought it would be helpful to share some of the tools that I use every single day. Used in combination, the following tools can be fundamental in guiding your SEO efforts.

1. Chrome DevTools 

Chrome Developer Tools

Primary Function: On-Page SEO

While Chrome Dev Tools doesn’t seem to get as much love as it should in the SEO industry, it is a tool that I use every single day. Using Chrome Dev Tools, you can quickly evaluate the HTML, CSS, JavaScript and other programming languages contained on a page.

At the most basic level, this tool is going to allow you to view common on-page elements such as title tags, meta descriptions, H tags, alt text and a variety of other elements. The ability to evaluate these is going to be critical when finding on-page optimization opportunities.

One drawback of many SEO tools is that they might not tell the whole story of what is going on as they may not take into account what is actually rendering in the Document Object Model.

SEOs who use Dev Tools are able to view the DOM to see how things such as JavaScript functions could be altering the information on the page.

Overall, Chrome Dev Tools is going to give you the most accurate insights as to what is happening when a page loads.

Some other common uses I have found for Dev Tools are:

  • Emulating the search results in any geography you wish. This can help give you a better understanding of where you rank when it comes to your Local SEO efforts.
  • Using Dev Tools to manipulate the DOM. By doing this, you can test formatting changes to any CSS file to get an understanding of how a website would look without actually having to adjust the code. This is great for quickly testing user experience changes.
  • Analyzing the Dev Tools Timeline feature to get detailed insights on page load times.

2. Google Search Console

Primary Function: Indexing and Crawling

Google Search Console is one of the most popular tools in most SEO’s arsenal: and for good reason. Search Console offers a lot of diverse data points that are going to assist with everything from penalty removal to backlink analysis. It truly is the swiss army knife of SEO tools.

I find myself relying on Search Console time and time again for larger websites. When sites pass a certain threshold of pages, a good SEO needs to be able to look at the more technical components of the website. This includes looking at things such as crawl budget, page indexation, sitemaps and many other elements that might be impacting Google’s ability to crawl and index large quantities of pages.

Some of my most common uses of Search Console include:

  • Analyzing the amount of pages indexed compared to what’s contained in the sitemap. This can help uncover potential issues with crawl budget.
  • Defining how Google should handle URL parameters. This is especially useful for eCommerce websites that find URL parameters are getting indexed by Google. Here, you can tell Google not to crawl those pages.
  • Researching information in the Search Analytics report for better keyword optimization. In one of my favorite SEO blog posts, Cyrus Shepard talks about how he uses the data he finds in the Search Analytics report to better align a page’s content with the keywords users are searching.

3. Moz Pro

Primary Function: Backlink Analysis

There are so many different features of Moz Pro, that it’s hard to define only one primary purpose for this software. Rank tracking, on-page analysis, keyword research and Local SEO are all areas where Moz has created different tools to assist with SEO campaigns.

One of the most notable tools offered by Moz is their Open Site Explorer which allows users to simply plug in a URL and a get a detailed analysis of links pointing to that page or domain as a whole.

More importantly, you can use this tool to find how many links are pointing towards your competitors’ sites to benchmark how many you might need in order to compete in the search results.

On top of this, users can also find metrics such as Domain Authority and Page Authority, which provide a numeric value that assesses the overall SEO health of a domain or page.

Although Moz is the only paid tool contained on this list, it comes at an extremely affordable price compared to many SEO software suites and can be used to improve any web property from a local chiropractor to an industrial manufacturer. 

Some of my most common uses of Moz are:

  • Tracking Domain Authority over time. By recording this every month for your site and competition, you can get an idea of whether or not Google is viewing your website as more authoritative relative to the comeptition.
  • Scaling Local SEO efforts with Moz Local. Moz immediately helps correct your website’s citations on some of the most important Web listings including the major data aggregators. Keep in mind this is a separate cost than Moz Pro.
  • Performing keyword research with the Keyword Explorer. This tool provides you with other keywords that are tangentially related to your initial query. This is crucial information as Google continues to improve its understanding of entities.

4. Screaming Frog

Screaming Frog

Primary Function: Website Crawler

Personally, I’m a big fan of doing things at scale. This means quickly assessing all of the technical issues of the website as a whole and determining which are most likely to be negatively impacting SEO. Screaming Frog lets me do this and much more.

Screaming Frog is a website crawler that efficiently scans your website’s content and allows you to quickly drill down into the main SEO problems. In one view you can find all of your website’s response codes, pages with un-optimized SEO elements, header directives and much more. It is the ultimate tool for being able to swiftly analyze any major issues with your website.

Some of my most common uses of Screaming Frog are:

  • Identifying pages with missing or un-optimized title tags and meta descriptions. These are easy things to find with the tool and do not require much technical knowledge to fix.
  • Analyzing the SEO properties of specific sections of a website. Using Screaming Frog “Include” and “Exclude” filters allows you to crawl only the pages that matter most towards your SEO.
  • Scraping website anchor text to quickly find internal linking opportunities.

5. Google Analytics

Google Analytics

Primary Function: Website Analytics

Although most people may have seen this coming, there is no denying that Google Analytics is the father of all SEO tools. Google Analytics is the most complete website analytics tool out there. Even if you’re a complete SEO novice, simply experimenting with Google Analytics for a couple of hours can bring invaluable insights. Google Analytics will provide you with basic website metrics such as sessions, pageviews, time on site, bounce rate and more. However, there is a huge opportunity to dive even deeper than that.

For instance, by researching within Google Analytics for one of my clients, I noticed that users from a particular browser were registering much higher bounce rates than users from other browsers. This caught me eye, and I dug further and discovered that the client’s website was not rendering correctly when users clicked a search result from this browser. This insight would not have been possible without the help of Google Analytics.

Some of my most common uses of Google Analytics are:

  • Segmenting, segmenting and segmenting. If you use Google Analytics for one thing, do this. You can segment your traffic by source, location, device, browser, revenue and just about anything you can think of. Doing this will lead to powerful insights.
  • Measuring both website macro and micro conversions. If you know what actions you want your users to take, it’s crucial to understand how to use Google Analytics Goals to measure those actions. For more complicated conversion measurements, you can use Google Tag Manager to record Events such as button clicks.
  • Discovering average competitor traffic using the Benchmark reports.

While no single tool is going to give you all the data you need, in conjunction the 5 tools above are going to give you a fantastic idea of where you should focus your SEO efforts. While Moz may inform you that you have plenty of backlinks, Search Console might reveal that many of your pages are not indexing properly. As your knowledge of these tools improves, so does your effectiveness at implementing successful SEO campaigns.

cheap seo tools

Having a good search engine ranking can boost visibility, traffic, and sales.

But improving your SEO can be expensive.

SEO tools can cost hundreds of dollars every month. As a startup, you have limited funds and time. You need a fast, affordable, and sustainable path to increase signups.

But here’s the good news.

There are plenty of high-quality SEO tools on the market that are free… In fact, I use these free SEO tools often, especially when it comes to discovering keywords and link building opportunities.

So if you want to use these free and affordable SEO tools, make sure you continue reading below.

Google Analytics

1. Google Analytics 

Google Analytics can show you everything you need to know when it comes to your website’s data.

For example, Google Analytics can track every action you make on your website and show you how these actions affect traffic and conversions.

I highly recommend Google Analytics when it comes to tracking downloads, clicks, email signups, conversions, and keywords.

google page speed

2. Google PageSpeed 

Did you know that page speed is a direct ranking factor? The faster your webpage loads, the better your ranks can be.

Google PageSpeed is a fantastic tool to measure your website speed on both mobile and desktop. It also suggests improvements based on Google Webmaster Guidelines.

google keyword planner

3. Google Keyword Planner

With the Google Keyword Planner is a free tool that you can use when you sign up for a Google Ads account, you can discover highly searched terms or easy-to-rank keywords.

Google can also give you suggested keywords based on your keywords. These suggested keywords also come with key metrics as well!

4. Google Search Console

Google Search Console (previously Google Webmaster Tools) allows you to measure your website’s traffic, performance, and fix any issues when it comes to Google Search results.

For example, Google Search Console can use the Crawl Errors tool to find broken URLs that will show up negatively on Google.

It can also give you a complete breakdown of your backlink profile as well.

You can also see how your website is performing under Search Analytics. Here, you can track the total number of impressions in your SERPs, your average ranking position, and the click-through rate.

You can also find out which page is ranking for which keywords as well.

While Google Search Console is not exactly an SEO tool, the data from Google Search Console, can help you make better-informed decisions.

5. SEO PowerSuite

The SEO PowerSuite is an all-in-one SEO software that covers every step in an SEO campaign. While the SEO PowerSuite has a paid version, the free version remains one of the most effective SEO site suites available.

With the SEO Powersuite (Free Version), you can:

  • Track keyword searches, improve your rankings, & steal traffic from your competitors
  • Perform SEO audits & optimize your site
  • Discover over 100k competitor backlinks & construct your link building strategy
  • Manage your links, build new partnerships, & find guest blogging opportunities

6. Screaming Frog 

Screaming Frog is a fantastic website crawler that analyses and audits on-site SEO for you (or your competitor’s) site URL.

Here, you can find broken links, errors, and redirects, analyze page titles and metadata, review meta robots and directives, discover duplicate pages, and generate XML sitemaps.

While the Screaming Frog has both paid and free versions, the free version is available for up to 500 URLs.


7. GTmetrix

If you’re keen to boost your page’s speed, you should try GTmetrix. GTmetrix is a Page Speed tool that gives you more in-depth and thorough information about your site’s speed than Google Page Speed Insights.

GTmetrix gives you an overall site speed score, with a breakdown of what’s good and bad about your site.

GTmetrix also ranks your site speed problems in order of priority. The ranking system can help you can focus on the most important page speed factors first.

Furthermore, GTmetrix also explains problems in detail by outlining why, what, and how you can fix the problem.

While GTmetrix has both paid and free versions, the free version lets you monitor up to 3 URLs and save up to 20 URLs.

8. Ubersuggest 

Knowing which keywords are the best for your site is hard.  But Ubersuggest is a handy little tool. Ubersuggest is a free keyword tool that can give you suggestions based on keyword ideas.

For example, if you want to rank for an article in the travel niche on Berlin Walking tours, you can hop on Ubersuggest, select the country and database you want to rank in and type in a keyword.

Ubersuggest will give you a list of alternate keywords people search for around the keyword you entered. Here, you can view search by toggling volume, cost per click, and competition for each result.

It’s a great way to build up a list of keywords for your website.

9. Check My Links 

Did you know that broken links can hurt your SEO? Instead of manually checking your links, you can use Check My Links to crawl your entire site to find broken links.

This way, you can quickly identify and repair these broken links and improve your SEO almost immediately.

For example, Check My Links will highlight valid links in green.

It’ll list warning links in yellow, and broken links you need to fix, in red.

10. Open Link Profiler 

One of the best ways to boost your SEO is to build links. With Open Link Profiler’s browser, you gain incredible data about your backlink profile. All you need to do is go to their website and enter your URL.

You’ll then gain access to your Backlink Profile.

You can also access a list that breaks down all the links to your website. You can access their quality and see where the link is from.

You can export up to 1000 links from OpenLinkProfiler for free.


11. Ahrefs 

Ahrefs is one of the most expensive tools in the market. Ahref’s Lite plan begins at $99 per month, while the most popular standard plan is $179 per month.

Thankfully, Ahrefs offers a $7 for 7 days trial for both the Lite and Standard Option.

12. SEMRush 

SEMRush is another popular, premium, and well-known SEO tool. SEMRush’s Pro plan is $99.95 per month, while the most popular Guru option is $199.95 per month.

With SEMRush, you can sign up for a 7-day free trial for both the Pro and Guru plans.

I personally use SEMRush to find out what my competitors are doing so I can replicate their successes with my site.

Although premium SEO tools are expensive, most tools offer a free trial or a discounted sign-up rate. While they offer a limited time-frame (e.g 7 days, 2 weeks, or 1 month), you can plan what you need from these tools in advance so you can use the trial period effectively.


Let us know your thoughts in the comment section below.

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