Social media marketing is a powerful tool for businesses to reach their target audience. It can also be a very effective way to build brand awareness and increase sales. But if you’re new to social media marketing, it can seem like an overwhelming prospect.
That’s where [product name] comes in. This software makes it easy for anyone to manage their social media presence, with tools that make it quick and simple to schedule posts, monitor analytics and track conversations with followers.
How Best Software For Social Media Marketing Tools
Social Media Marketing Tools are nothing but software tools and technology that help companies harness the full power of social media platforms like Facebook, Instagram, and Twitter to conjure marketing campaigns that lure customers.
Most of these Social Media tools are focused on studying, and analyzing the patterns they find in people’s behavior on the social media platform.
Everything like the Number of Likes, The Number of Shares, The Number of Comments etc, helps these tools to design solutions to help a company’s marketing team design campaigns that target their desired audience.
Benefits Of Social Media Marketing Software
The benefits of using Social Media Marketing tools entice many profit-hungry companies towards them. From time flexibility to cost-saving, here are some of the benefits of Social Media Platforms.
- It helps businesses save time by offering automated tools that help in generating valid, lucrative leads online.
- It helps to save oodles of time, no more knocking door to door, or flipping yellow pages. Everything can be found online, and these tools will find it for you.
- It helps to cut the firm’s operation costs by 60-70%. Companies don’t have to spend money on hiring in-house marketing talents as the tools do a much more efficient job of it.
- It helps companies to achieve a competitive advantage by allowing them to be one step ahead of their competitors.
- Social media marketing help companies to understand their customer base better, hence marketing campaigns can be designed for catering to their needs.
- With the time saved, costs cut, and competition beat, the natural result of all the above factors leads to increased profits.
Most Commonly Used Social Media Platforms
Identifying which social media platform has the most clout significantly helps in designing your social media campaigns. It also helps you to identify the tools that effectively help you to market according to the social media guideline you choose.
As you can see, Facebook is still the undisputed leader of social media platforms in the market with a 93% audience base, followed closely by Twitter with 79%, LinkedIn with 71%. YouTube and Pinterest go neck to neck with 56% and 55% respectively.Pro-Tip: Please note that each of the below social media tools has its own areas of strength. Choose the one that best suits your needs. If you are looking for visual marketing tools then opt for the tools that help you create video and image templates for Facebook and Instagram Marketing. If you are interested in the statistics of things then go for the tools that are much more analytical in nature.
The goal of this article is to make that choice easier for you. After reading it you will find your thoughts to be free of clouds and you will be ready to make the right choice.
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List Of Top Social Media Marketing Tools
Enlisted below are the most popular Social Media Platforms that are used worldwide.
- Meet Edgar
- Social Bakers
Comparing Best Social Media Tools
Best for its SEO capabilities.
Semrush Pricing: It has three pricing plans, Pro ($99.95 per month), Guru ($199.95 per month), and Business ($399.95 per month). You can try all these plans for free.
Semrush provides the Social Media Tool to uncover your competitor’s social strategies. You can schedule and post to five social networks. It has a built-in image editor, link shortener, & UTM builder. It will benchmark your social performance and spot the best-performing content.
- Semrush Social Media Tool has functionalities to automate posting, tracking, promotion, and analytics across major social channels.
- You can tweak your campaigns according to benchmarking data.
- It will let you analyze your social performance.
- It supports planning and scheduling the posts across Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
- Posts can be saved as drafts to use later.
Verdict: Semrush Social Media Tool will help you to build the most effective social media strategy and analyze your social performance.
Social Media: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.=> Visit Semrush Website=> Get EXCLUSIVE 30-day Free Semrush Trial
Best for marketing analytics.
Oribi Pricing: Oribi can be tried for free. For a Business Website, the pricing plans start at $630 per month. For eCommerce shops, plans start at $540 per month. The pricing plan for a marketing agency starts at $900 per month. All these prices are for annual billing.
Oribi is a marketing analytics platform that helps with social media marketing. It provides actionable insights. The platform is easy to use and there is no need to be a developer to use it. It automatically tracks all the button clicks and page visits.
- Oribi provides the features of tracking and comparing the multiple campaigns by their UTM.
- Without any code it lets you define the conversion goals.
- Its optimization features provide insights for driving more conversions.
- It provides details on what works and what doesn’t.
Verdict: Evaluating the contribution of each channel to your goals and tracking & comparing the multiple campaigns by their UTM becomes easier with Oribi. Oribi provides insights on multiple attributes such as visitor journeys, marketing channel analysis, marketing attribution, etc.
Social Media: Facebook, Instagram, YouTube, etc.=> Visit Oribi Website
Best for small to large businesses and freelancers.
Tailwind Pricing: Tailwind can be tried for free. It has two plans, Pinterest Plus ($9.99 per account per month) and Instagram Plus ($9.99 per account per month). These are the prices for annual billing. You have an option to pay monthly.
Tailwind is a scheduling and analytics tool for Pinterest and Instagram. You will be able to supercharge your Instagram marketing through its features of posting at the best time. The tool will let you schedule photos and videos. It also recommends hashtags to drive engagement.
Tailwind provides powerful Pinterest Scheduling. You will be able to create 10 pins in one click anywhere.
- SmartScheduling features will help you to pick the right time to post.
- It provides Hashtag suggestions that will multiply your reach.
- It has features to automatically pin at the best times for more engagement, reach, and website traffic.
- For every Pin & Board, it provides friendly analytics.
- It has a drag-and-drop calendar that will help you to schedule like a Pro.
Verdict: Tailwind is 100% safe to use as it is an official partner of Pinterest & Instagram.
Social Media: Pinterest & Instagram.=> Visit Here To Avail 10% Discount From Tailwind
Best for marketing automation.
HubSpot Pricing: HubSpot offers three pricing plans for Marketing Hub, Starter (Starts at $40 per month), Professional (Starts at $800 per month), and Enterprise (Starts at $3200 per month). It also offers some free tools with CRM and marketing capabilities.
HubSpot Social Media Management Software provides the functionality to publish to social networks from the same place where you build campaigns. You can connect your social account to your blog and share the content automatically when it gets published.
You can manually publish content directly to LinkedIn, Facebook, Instagram, and Twitter. HubSpot has all-in-one Inbound Marketing Software for your entire team that has functionalities of blogging, landing pages, partitioning, Social Media, SEO, and many more.
- You will be able to build marketing campaigns as well as share blog posts, landing pages, etc.
- It provides the facility for content scheduling.
- It provides suggestions for the best time to post the content
- You will be able to create custom keyword monitoring streams for everyone on your team.
- It provides social reports that will help you to compare the performance of different platforms, campaigns, and publishing times.
Verdict: HubSpot’s Marketing Hub can be used by businesses of all sizes. It will bring your team, tools, and data together in one place to streamline your marketing.
Social Media: LinkedIn, Facebook, Instagram, and Twitter, etc.=> Visit HubSpot Website
Best for Brands, Agencies, & Businesses for social media management.
Onlypult Pricing: Onlypult provides four pricing plans, Start ($10.50 per month), SMM ($17.50 per month), Agency ($34.30 per month), and Pro ($55.30 per month). All these prices are for the annual billing option. The monthly payment option is also available. It offers a free trial for 7 days.
Onlypult is a social media management tool. It can be used to post to social media, blogs, and messengers. You will be able to upload images and videos. It has features that support teamwork.
You will be able to manage multiple accounts from one window at the same time. You will not have to switch users. It contains various features like calendar, Hashtags, Analytics, Image & Video Editor, Planner, etc.
- You can schedule posts and publish them in real-time.
- It provides delegation features that will let you give your SMM manager access to publish without sharing a password.
- It will help you to analyze the best time to publish, volume & growth of followers.
- You can analyze the most popular hashtags.
- It provides features to create multiple links and micro landing pages. This Builder will increase sales and manage your social media traffic.
Verdict: Onlypult is a platform that will let you work with various social media platforms with the functionalities of an image editor, analytics, planner, automatic post deletion, video editor, etc.
Social Media: Facebook, Instagram, Twitter, YouTube, LinkedIn, etc.=> Visit Here To Avail 10% Discount From Onlypult
Best For Social Media Automation.
IFTTT means If This, Then That. A very Confounding Title with very large implications. You see, the tool is a powerful automated software that links all your apps and services together to automate multi-step tasks in whichever way you want.
For Example, If you write a blog, you can create an automated IFTTT ‘recipe’ that automatically creates an Instagram Post and Tweet about your blog.
- Automatically backup your call logs, images, and videos to Google drive.
- Send E-mail reminders for mundane and Social Media Tasks.
- Fully Automated Content Curation Tasks.
- Automated Marketing Set-up like blog posts and Tweets on scheduled time.
Verdict: We love this tool because of all its automated features. You can now simply do the task and IFTTT will do everything that comes before and after the task is over. Meanwhile, it is absolutely free.
Social Media: Facebook, Twitter, and Instagram.
Best For Social Media Scheduling.
Price: Free, paid plans from $15/month.
Buffer is a popular social media tool that helps marketers schedule their social media posts across Facebook, Twitter, Instagram, etc. It allows you to tailor your content according to the platform that you want to post in or post the same content everywhere online.
With buffer you no longer have to be on the system at the designated time for post publishing, Buffer will do it for you when you want it.
- Add whatever content you want to schedule on the Buffer Queue.
- The Buffer Chrome Extension helps to add the content easily for scheduling
- A robust dashboard for comprehensive, user-friendly use.
- An Analytics dashboard to study the progress of all your posts.
- Track links to see which content has more clout with your audience.
Verdict: Buffer is the go-to scheduling tool for many marketers out there in the wild. It makes scheduling pretty easy and can help you track the content’s performance in real-time. Customers love its user-friendly dashboard and simplistic design.
Social Media: Facebook, Twitter, and Instagram.
#8) Meet Edgar
Best For Social Media Scheduling.
Meet Edgar stands out for one reason and one reason alone. It’s a damn good scheduling tool. One of its most vital features is the way in which it allows the users to recycle old posts.
This is important, as many underestimate the marketing power of an old but very popular social media content. MeetEdgar allows you to harness its full power.
- Helps to organize and schedule posts by category.
- Automatically goes through all your scheduled posts and content and recycles the popular ones.
- It helps to create a library of edits and updates, by helping update in bulk.
- Helps to save time by adding content to Edgar’s handy browser updation.
Verdict: Meet Edgar sets itself apart with its ability to automatically find your old post which still has the clout power to get the attention. It is expensive, but the recycling feature makes it worth it.
Social Media: Facebook, Twitter, and Instagram.
Website: Meet Edgar
Best For Visual Social Media Marketing.
Animoto is a social media video maker that helps to create videos for visual marketing campaigns. Pictures speak louder than words, and Animoto helps us to exploit that motto. After running social media campaigns for ages, we can confidently say that video has more engaging and shareable potential than a simple blog post.
Animoto gives you the tools to create videos that help to increase your conversion rate and increase sales.
- 100’s of templates and themes to choose from to create appealing videos.
- Preview and download your video before posting on social media.
- Helps to add dynamic texts to videos to assist the audience with muted videos.
- It comes with a dedicated campaign management tool to schedule, organize and track video campaigns.
Verdict: Animoto gives the campaigns the visual aid it needs to run successful marketing campaigns. The templates are amazing and there are a plethora of them to choose from. It also helps you to be creative while fully assisting you in the video-making process.
Social Media: Facebook
Best For Visual Social Media Marketing.
Price: Free, Premium starts at 12$/month after a 30-day free trial.
Before the existence of Canva, graphic designing was a job that was exclusively for graphic designers. Canva changed that, by allowing users to create their own designs such as business cards, social media posts, book covers, logos, etc. with the help of its robust gallery of themes and templates.
Everything from flyers to posters is now easy with Canva.
- Extensive library of 2 million templates for the purpose of design.
- A robust infographics maker drag and drop feature.
- Automated size adjustments.
- High-resolution designs that can be downloaded for free and at a cost.
Verdict: Canva is a fascinating tool that can quickly help you to create logos, flyers, and other posts. Many customers today use Canva to enhance their social media posts. It has readymade designs that are dedicated to each social media platform. It’s easy to use and is also fun-filled.
Social Media: All platforms
social media tools for business
From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day.
Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time.
But how do you decide which product to use?
With so many great social media management tools out there, we thought it would be great to showcase some of the top ones to help you pick what’s best for your business.
The platform for successful social media management
Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).
Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.
We have a suite of products for publishing, engagement, analytics, simple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.
Want an independent Buffer review? Check out this post.
Once you’ve researched all your options and if you think Buffer might suit your needs, we would love for you to give it a try and see the difference it can make for your social media management.
Manage all your social media in one place
Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.
There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
3. Sprout Social
Real people. Real brands. Real connection.
Prices: $99, $149, and $249 per user per month (with a 30-day free trial)
Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.
Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.
Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.
4. Agora Pulse
Social media management simplified
Prices: Free, $79 per month, $159 per month, plus enterprise options
Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.
Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.
The #1 social media management tool for agencies
Prices: $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)
Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.
Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.
Best in class social media management tool
Prices: $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)
Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.
Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.
7. Social Pilot
Simple & cost-effective social media management tool for teams and agencies
Prices: $10, $24, $40, $80 per month, and enterprise pricing (with a 14-day free trial)
Description: I like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.
Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.
Another valuable feature is its white label reports, which are especially handy for agencies.
#1 marketing calendar
Prices: Starting at $0 – 20, $40, $60, $210, $300, $1,200 per month (with a 14-day free trial)
Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.
Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.
Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.
Streamlined social media management
Prices: Free, $19, $78, $199, $499 per month (with 7-day free trial)
Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial.BROUGHT TO YOU BY
Publish Flawlessly. Analyze Effortlessly. Engage Authentically.
Buffer is the all-you-need social media toolkit that lets you focus on doing what you love for your business.Get started for free now
Unique value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.
If you wish, MavSocial can also help you repeat your social media posts for a specified duration.
Share to anywhere
Prices: Free, $9, $29, $59, $259 per month (with a 15-day free trial)
Description: Friends+Me has a strong focus on Google+ but also allows you to schedule your content to the other major social platforms (except Instagram).
Unique value: Friends+Me supports scheduling for Google+ profiles, collections, communities, pages, and even GSuite Google+ and allows you to set up automations to re-post your Google+ posts onto your other social media accounts, which is great for marketers who focus on Google+.
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