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How Best Software For Social Media Marketing Tools Quizlet
1. Create a Facebook Page
As you probably know, the majority of Facebook is made up of personal profiles. However, if you’re a business looking to establish your presence on the social network, you’ll need to create a Page instead.
Pages are Facebook’s equivalent of a business profile. Pages look similar to profile pages but show specific information only applicable to businesses, organizations, and causes. Whereas you connect with a profile by adding them as a friend, you connect with a business Facebook Page by “liking” it and becoming a fan. If you create a personal profile for your business instead of a Page, you run the risk of getting it shut down by Facebook.
To get started building your own Facebook Page, go to https://www.facebook.com/pages/create/.
There, you’ll have two categories to choose from:
- Business or Brand
- Community or Public Figure
Facebook offers two categories so you can better customize the fields on your Page. For the purpose of this introduction, let’s say we’re a “Business or Brand.” We’ll create a Page for a (completely fictitious) company called Boston Coat Company and categorize it as a Retail Company. (To choose a category, simply start typing and choose from the drop-down list.)
We recommend you choose the name for your Page wisely. Facebook will let you change your name and URL in most cases, but it can be a difficult and tedious process.
If you haven’t already, you’ll be prompted to sign into Facebook at this point. You must create and manage Pages from your personal Facebook account; however, your personal information won’t appear on the Page unless you add it.
Press “Get Started” and you’ll be automatically redirected to add a Profile Photo and Cover Photo for your new Page. (You can skip these steps and do them later, but we recommend getting them out of the way now.)If you do skip, however, you’ll see your new Facebook Page as well as a few tips for building the foundation of a business Page.
2. Add Photos
Add a Profile Picture
The first step to giving your Facebook Page an identity is adding a profile picture. This will serve as the primary visual for your Page, appearing in search results and alongside any of your content that shows up in a user’s News Feed. Most publishers suggest creating a photo that’s 180 x 180 pixels, however increasing this slightly will help maintain quality. If you don’t upload an image that is already square, you’ll be prompted to crop.
Think of your profile picture as your first impression, and be sure to choose something immediately recognizable (like a logo). If you’re a speaker or public figure, go with a favorite headshot. Local restaurants or shops may choose an image of their most popular offering.
Add a Cover Photo
Next, Facebook will suggest you add a cover photo. A cover photo is the large, horizontal image that spans the top of your Page. It should express your Page’s identity and can be updated often based on special offerings, campaigns, or seasons.
To upload a cover photo, click the “Add a Cover Photo” option in the welcome menu. The official dimensions of a cover photo are 851 x 315 pixels. However, if your photo is not exact, you’ll have the option to drag to reposition the photo. Press “Save”.
To change your cover photo in the future, hover your mouse over the white camera in the lower right corner of your cover photo and select “Change Cover.” It’s also a good idea to include a sentence of text and a link in the description if you are promoting a specific campaign in your imagery. That way, if your cover photo highlights a new parka, they can seamlessly jump to your winter product line to buy.
Finding the right balance between a cover photo that is both visual and simple can be a challenge. Try going with an abstract image or pattern to catch the eye, or a landscape shot with your product as the focal point. Often, the best cover photos are the ones that use negative space to their advantage.
Facebook Cover Photo Stock Images
Download our free collection of patterns
for your Facebook Page’s cover photo.
3. Add a Short Description
Your Page is starting to come together with some beautiful imagery. Next, you’ll need a description to let your audience know what your business is all about.
Click “Add a Short Description” under “Welcome to Your New Page”to get started. Add one to two sentences (or 255 characters max) about your business. This description will appear both on your Page and in search results, so keep it descriptive but succinct. But don’t be afraid to show a bit of your brand’s personality!
Alternatively, you can edit your description by clicking on “About” in the left menu. There you’ll find the option to include a phone number, website, email, mission, and more.
4. Create a Username for Your Page
The last step on the welcome menu is to create a username for your Page. Your username will appear in your custom Facebook URL (also known as a vanity URL) to help people easily find and remember your Page. You’ll have 50 characters to come up with a unique name not being used by another business.
By picking @thebostoncoatcompany for my sample Page, people can automatically visit my Page at fb.me/thebostoncoatcompany or send me messages at m.me/thebostoncoatcompany. Keep your Page’s unique URLs handy. You’ll use them again when you begin cross-promoting your Page on your website, blog, and other assets to get more Facebook likes.
5. Add Your Page to Shortcuts
We finished the four steps from Facebook’s welcome menu, but there are still a few things you can do to customize your Page. For example, every Facebook user has a vertical navigation bar to the left of their News Feed. By adding your Page as a shortcut here, you’ll always have easy access. Go to your News Feed and click on “Edit” next to “Shortcuts” in the left vertical navigation to make it easy to navigate to your Page in the future.
6. Set Up Page Roles
With the basic skeleton of your Page complete, there’s an important step you’ll want to take before you send the Page out to the world … or even your co-workers. Remember how Facebook creates business Pages separate from personal profiles? One benefit of this is so multiple people from an organization can edit and post from the Page without sharing login credentials. But that also means you need to designate who has what levels of editing access. That’s where Page Roles comes in.
On the top navigation bar, locate “Settings.”
Then click on“Page Roles” in the left navigation bar. There are a few options when adding a collaborator:
- Admin: Admins can manage all aspects of the Page, meaning they can send messages, publish as the Page, respond or delete comments, create ads, see which admin published a specific post, and assign Page roles. This person would have all the same permissions as the creator of the Page. Choose wisely.
- Editor: Editors have the same permissions as Admins except for one key difference: Editors can’t assign Page roles to other people.
- Moderator: Moderators can send messages and respond to and delete comments, but they can’t publish as the Page. They do have access to create ads.
- Advertiser: Just as it sounds, Advertisers can create ads and view insights.
- Analyst: Analysts don’t have any publishing power whatsoever, but they can see which Admin published a specific post and view insights.
- Jobs Manager: Jobs Managers can do everything that an Advertiser can do as well as publish and manage jobs.
7. Customize Your Notifications
While you’re in the settings menu, jump up to “Notifications.” This section allows you to customize how you receive alerts for activity on your Page. For example, you could choose to get a notification every time there is activity or just get one notification every 12 to 24 hours.
8. Add a Page CTA
One of the top benefits of having a Facebook Page for your business is the ability to attract an audience you might not have been able to reach with a traditional website. However, the typical buyer’s journey doesn’t end on Facebook.
Starting in December 2014, Facebook allowed Pages to include a call-to-action button at the top of the Page. To create one, click “+ Add a Button” below your cover photo. You can choose from an array of choices depending on if you want view or book a service, get in touch, make a purchase or donation, download an app, or simply learn more.
Click “Next” and choose a link for the CTA to lead to, such as your homepage, Messenger, a landing page, or a video.
9. Organize Your Page Tabs
Want to take your business Page to the next level? Add custom tabs to tailor what content users see when they visit your Page. For example, when you visit Starbucks’ Page, there’s an option to browse photos, see open jobs, visit its Pinterest account, or find a store near you.
To change the tabs on your Page, go to “Settings” > “Templates and Tabs”. You can choose to use Facebook’s default tabs, or you can add additional ones. You can also create a custom app via the Facebook Developer portal.
10. Verify Your Page
Have you ever noticed a tiny gray or blue check mark next to the names of some businesses and brands?
Depending on how you categorized your Page, you could be eligible for a verification badge. A blue badge means that Facebook has confirmed an authentic Page for a public figure, media company or brand. Agray badge means that Facebook has confirmed an authentic Page for a business or organization.
A verification badge is by no means necessary, but it does add a sense of authority to your Page and business. This could be particularly important for businesses in ecommerce or online services looking to build trust with potential customers and initiate transactions online.
To ensure you’re eligible, confirm that your Page has a profile picture and cover photo. Go to “Settings” > “General”. There you’ll find “Page Verification” where you can enter your publicly listed phone number, country, and language. You’ll receive a call with a verification code.
The blue check badge is only available to some public figures, celebrities, and brands. Unfortunately, it’s not possible to request a blue badge.
which of the following is not an example of social media marketing
- Social networks
One of the most well-known social media types is social networks. These networks allow users to connect with people and brands online. Social networks can help you:
Build brand awareness
Generate new leads
Build relationships with customers
Provide customer service
Many people call social networks “relationship platforms” because they allow people to connect and build a relationship. You can share information, photos, videos, and more through these sites. These platforms focus on sharing knowledge and connecting with people.
Let’s take a look at three of the most popular types of social networks:
Facebook homepage representing one of the types of social mediaWith over 2.3 billion monthly active users, Facebook is one of the most popular social networks available to your business. Many people use these platforms to connect with family, friends, and brands. For your company, Facebook offers an excellent opportunity to connect with your audience.
You can share:
Links to content
Facebook also offers paid advertisements that allow you to attract new followers to help grow your business.
Twitter social media login screenTwitter has over 326 million monthly active users. This platform is used similarly to Facebook, with users posting photos, videos, status updates, links, polls, and more. The most significant distinction between these social networks is the size of the message.
Twitter’s unique attribute is that you only have 280 characters for each of your messages. This limit means that you need to get to the point with what you’re trying to say. Twitter also offers paid advertisements for your business.
You can run a multitude of different ads to gain new followers and earn conversions for your business.
LinkedIn representing the social network example of social mediaLinkedIn boasts over 610 million users in more than 200 million countries and territories. This social network is a great place for professionals to connect. It’s an excellent platform for building professional relationships, sharing information, finding new jobs, and recruiting new candidates.
You can also advertise to people who use LinkedIn. It’s a great place to target professionals interested in your business.
- Media sharing networks
If you’re looking for one of the most visual types of social media platforms, media sharing networks are the answer. You can create different types of social media campaigns through these media-based sites. Generally, media sharing networks focus on sharing photos and videos.
Many people are visual learners. These media sharing networks are a great place for your business to share visual content and engage your audience. While sites like Facebook and Twitter enable you to post photos, they aren’t considered media sharing networks.
Media sharing networks focus solely on sharing visuals. Let’s take a look at three social media options for media sharing networks:
Instagram representing media sharing as a social media typeWith over 1 billion active monthly users, Instagram is a great place to share photos and videos. This type of social media platform allows you to give a visual insight into your business. You can get creative and share inspiring images and video.
Instagram is great when you’re running different types of social media campaigns. You can promote your products or services and provide your audience with a great visual representation of your brand. Instagram offers advertising options for your business, too.
You can use photos and videos to advertise to interested leads. It’s a great way to reach people and gain new followers and sales.
Pinterest media sharing social media networkPinterest has over 250 million monthly active users that use this visually-focused site. This media sharing network focuses mostly on sharing and pinning photos. Users pin these photos to their boards and can refer back to them later.
This media sharing platform is excellent for sharing creative ideas, as well as your products. You can share photos that link to blog posts, recipes, DIY ideas, and more. It’s essential to keep in mind that you’re on a creative platform, so you want to ensure your posts fit the creative theme of your brand.
If you owned a flower shop, for example, you could post pictures of your arrangements or create pins where people can buy your arrangements. In comparison, a pizza shop could share photos of their pizza or how-to posts for creating a pizza. Overall, Pinterest is a great media sharing platform for helping you connect with leads.
YouTube is one of the types of social media for sharing contentYouTube has over 1.8 billion monthly logged-in users on its platform. Additionally, YouTube is the second-largest search engine in the world. People actively search for videos and watch them on this platform.
If you’re looking to engage people through videos, YouTube is an excellent channel for it. This media platform allows you to create videos and share them anywhere. It’s a unique opportunity for you to build brand awareness and engage your audience.
- Social blogging networks
Blogging networks allow you to publish content for your audience and help them discover it. This type of social media is a great way to build engagement and get people familiar with your business. Social blogging networks are one of the more unique types of social media because they require creating constant content to publish.
Their content driven nature makes then excellent for sharing media and information with your audiences.
While they increase visibility, brand awareness, and generate leads, they need more work than other social platforms. Let’s look at two examples of social blogging networks you can use:
Tumblr blogging networkTumblr is one of the most popular blogging platforms, with over 425.7 million accounts. Many people use Tumblr to share information, photos, and videos. This social media site isn’t your typical blogging site, though.
While you can post long-form content, many people use Tumblr to share photos, videos, and other exciting content. You may need a balance of content on yours to help increase engagement.
Medium is one of the blogging network social media examplesMedium is a great blogging platform that covers various topics around the web. This platform is open to bloggers of all skill levels, whether you’re just starting to blog or have been blogging for years. This social blogging platform helps you reach new readers and help them get to know your brand.
If you’re looking to improve your content to reach more people, Medium is a great starting point.
- Discussion networks
Discussion networks are another specific type of social media platform. These social platforms focus on discussing news, information, and opinions. People see content threads and join them to see what people are commenting or saying.
These networks are an excellent way for you to do market research. You can learn a lot about your audience by looking at what they say about your brand on these forums. Even if you have a lesser-known brand, you can still see what people are saying about different topics in your industry.
When you use discussion networks, you can learn what people talk about when it comes to your business or industry. You can gain a greater understanding of how customers perceive your business or products. Many people turn to these forums for answers or to see if people have similar problems.
There are two main discussion networks you can use:
RedditReddit is a popular discussion network you may want to use. People post about topics that vary from finance to politics to funny videos. This forum features communities known as “subreddits.” Each of these communities covers a different topic.
When you enter each subreddit, you can see information on the subject and see what people are posting. If you use Reddit, you can monitor different subreddits related to your business or industry to understand how your customers and audience perceive your company and market. You can also learn common questions or concerns.
Quora is a great example of one of the different types of social mediaQuora is another discussion forum you can use for your business. This discussion forum allows you to get involved with questions people ask on the web. When people use Quora, they ask questions that people from the Quora community can answer.
This format allows you to answer questions related to your industry and provide your audience with the knowledge they seek. If you want to build brand exposure through spreading knowledge, Quora is a great social media platform for that. This platform will allow you to answer industry-related questions and help people get the information they need.
- Review networks
When you’re running different types of social media campaigns, it’s essential to know which sites are influenced solely by users. Review networks are a prime example of social websites that impact your audience but depend 100% on them. Review networks allow people to find, review, and share information about brands and their products.
When you have good reviews, these platforms can bring positive social proof to your business and its claims. When you look at reviews, you understand how people perceive your brand. It’s an excellent way for you to understand their opinion and improve their experience.
Let’s look at two reviews sites you’ll want to monitor:
Yelp social review networkYelp is a review platform where people can share their opinions and experiences with a business. This platform allows users to search for any company and find what people in the community are saying. Businesses can’t pay to remove or alter reviews, so all positive and negative posts remain on this site.
When you’re on this website, look at the reviews for your company and see what people are saying. It’s a helpful way for you to understand what your audience thinks of your business. You can use this as an opportunity for you to improve your audience’s experience.
Let us know your thoughts in the comment section below.