How Can I Email Marketing For Free

How Can I email marketing for free? Simple. You do what you can with the tools you have. The following article will take a look at some of the free services that are out there for everyone to use.

How Can I Email Marketing For Free

Looking for a way to run your email marketing efforts without breaking the bank? The free email marketing services on this list all let you send thousands of emails per month without spending a single penny.

 For beginners; you can check our article what is email marketing? to find out how to get started.

Keep reading for a detailed look at each free email marketing service’s sending limits and pros and cons. Then, we’ll share our recommendations at the end. These are much better than Gmail for professional users!

Best free email marketing services in a nutshell

Here are the top solutions that we’re going to cover:

1. Sendinblue (www.sendinblue.com)
2. Mailchimp (mailchimp.com)
3. MailerLite (www.mailerlite.com)
4. Benchmark (www.benchmarkemail.com)
5. Omnisend (www.omnisend.com)
6. Sender (www.sender.net)

Before we dig in, here’s a quick summary of the free email marketing tools that we’ll cover, along with the various limits on each service’s free plan:

Note; while there are other popular email marketing solutions on the market as well, like ConvertKit, GetResponse, Mailjet, AWeber, Constant Contact, Moosend, HubSpot, SendPulse, ActiveCampaign, and more, we felt that their free offerings were either not up to par with the lineup that we settled on in the end (or nonexistent at all). Keep reading for a deeper look at each service that has made the final list.Email marketing on a budget? Here are the 6 best #free #email #marketing servicesCLICK TO TWEET 

1. Sendinblue (www.sendinblue.com)

Sendinblue has a great free plan (unlimited contacts) along with support for SMS text message sending, SMTP, in-depth analytics, powerful marketing automation features all in the same dashboard. Sendinblue is also headquartered in France, so you’re guaranteed to comply with GDPR.

How many emails/subscribers do you get for free?

The free plan lets you have an unlimited number of contacts, but you’re limited to 300 emails per day. For that reason, this platform might not be a great option if you want to send out email blasts to all your subscribers at the same time. However, if you have lots of drip campaigns, it’s quite flexible because there’s no subscriber cap.

The first upgrade is called the Lite plan, which offers 20,000 emails per month at $25.00 per month. The daily sending limit is removed.

What makes this one of the best free email marketing services?

• A strong drag-and-drop email editor.
• Impressive email marketing automation with things like autoresponders, coupons in emails and abandoned cart messages.
• Integrations with platforms like Shopify, Salesforce, and Intercom.
• Heat mapping and A/B testing to see how your emails are doing.
• SMS marketing that can be linked to your email campaigns.
• A feature-rich WordPress plugin that lets you manage everything from your WordPress dashboard. Plus, you can handle your transactional emails through Sendinblue as well.
• Chat feature to reach out to visitors in real time. One of the unique features with an email marketing service.
• A unique CRM solution that’s integrated into the main Sendinblue package.

Who should use it?

Because of the way the free account works, Sendinblue is a great email marketing solution if you have lots of subscribers but you don’t need to message them all at the same time. If you’re only going to be sending a reasonable number of emails each day, you won’t have to pay for Sendinblue at all. It’s also a good option for WordPress users because of its official plugin and it has better analytics than many of the other free email marketing services.

We are using Sendinblue at Themeisle. Because of this relationship that we have with them, they’ve offered an exclusive 30% discount for the first month on all paid plans. If you end up buying any of them, communicate with this email to redeem the discount: axel+codeinwp [at] sendinblue.com. 

2. Mailchimp (mailchimp.com)

Mailchimp is a favourite of many bloggers and small businesses because it was one of the first big email services to offer a completely free plan. Not only that, but Mailchimp has some excellent eCommerce and email marketing tools.

How many emails/subscribers do you get for free?

The free plan includes 10,000 emails per month for up to 2,000 subscribers.

If you would like to upgrade to unlimited emails it costs $11.00 per month – the catch is that you can only have up to 500 subscribers – which isn’t the case for some alternatives.

What makes this one of the best free email marketing services?

• The drag-and-drop editor, along with the beautiful templates that you can personalize, are some of the best in the business.
• You get a landing page builder – use them to promote special offers.
• Mailchimp has tools for Instagram and Facebook ads and posts.
• Connect with tools like Shopify, Eventbrite, and Salesforce.
• The automation tools include options for abandoned carts, welcome campaigns, and product recommendations.
• A/B testing and segmentation make your emails more effective.
• Great award-winning customer support available 24/7.
• Options for list segmentation.

Who should use it?

We like Mailchimp for any small business owners and bloggers who appreciate great designs and stellar deliverability (it will also help you optimize your open rates). It’s also nice if you have an eCommerce store or plan on automating emails and you’d like to make your automation workflows more efficient.

3. MailerLite (www.mailerlite.com)

MailerLite is one of the best free email marketing services that gained popularity in the last two years. This tool makes it easier for users to improve interaction using pop-ups and surveys.

How many emails/subscribers do you get for free?

The free plan will let you send up to 1,000 emails without having to spend a dime. And while the free version will give you access to nearly all of the essential email marketing features, you might have to miss out on some advanced features.

By that, I mean you won’t get access to customizable templates, get live chat support or check CTR using a heatmap, or perform A/B testing. You can unlock all this for $10.00 per month. If you want to increase the subscribers limit to 2,500 then you need to spend $15 per month instead.

What makes this one of the best free email marketing software?

• You can create beautiful email newsletters, pop-ups, and surveys.
• Easily design a mobile-optimized email template for free.
• Send a newsletter to your global subscribers at optimum time using delivery-by-time-zone.
• You’d be able to control your backend using the custom HTML editor.
• Find the most converting landing page using A/B split testing and heatmap analysis.
• The dedicated support team for providing high-class live chat experience (premium plan)
• Get access to 49+ newsletter templates for blog, eCommerce, business, and more.
• Has an API for developers built on HTTP and REST.

Who should use it?

MailerLite can be used for creating landing pages (for webinars, for example), pop-ups, and surveys from a single dashboard. All this plus the heatmap testing makes it ideal for startups, small to mid-sized businesses and eCommerce stores who need good deliverability.

4. Benchmark (www.benchmarkemail.com)

Benchmark boasts a speedy email designer made just for busy marketers. You can edit photos right in the editor and the templates are great for a wide variety of businesses. At the same time, their free email marketing tool is easy enough to use that your people will be able to subscribe/unsubscribe without added hurdles.

How many emails/subscribers do you get for free?

The free plan lets you have unlimited subscribers and send up to 250 emails per month, which is almost exactly what you get with Mailchimp.

If you’d like to upgrade, you can start with 600 subscribers and unlimited email sends per month for $13.99.

What makes this one of the best free email marketing services?

• It doesn’t take much time to craft email marketing campaigns using their drag-and-drop email builder.
• You can easily custom code your emails.
• The email automation options include welcome emails, abandoned carts, and follow-ups.
• Polls and surveys are included.
• You receive tools for A/B testing and integrating with hundreds of apps.

Who should use it?

Since the free plan is one of the best on the market, I would recommend this platform to those who can’t afford to pay anything for an email marketing tool. Otherwise, it works well for bloggers and eCommerce stores (running on WooCommerce and other tools).

5. Omnisend (www.omnisend.com)

Omnisend is a must among these email service providers for users who are running online stores only. It quickly pulls products from your store and generates beautiful and fun emails and opt-in forms to grow your email list.

How many emails/subscribers do you get for free?

The free email marketing plan offers you 500 emails per month, and you can reach 250 of your subscribers. It is possible to have a larger contact list but you will only be able to send to 250 of your contacts.

Upgrading depends on whether you need more emails per month or more advanced features. The pricing plans start at $16 per month for 500 subscribers and 6,000 emails. The email count and pricing goes up with more subscribers.

 If you’re interested in any of those paid plans, you can get a limited time discount of 20% – for Themeisle readers only. The discount is valid for six months on the Standard plan. Click here and redeem the coupon code INFLUENCES206 during checkout.

What makes this one of the best free email marketing software?

• The free plan is a steal and the upgrades are rather flexible.
• The eCommerce integrations instantly pull products you want to sell into the email.
• It has creative signup forms like popups, landing pages, and a wheel-of-fortune game.
• Send out discount codes or scratch cards.
• Create automation reports and A/B test campaigns.
• Retain mobile audience using mobile-friendly email templates.
• Send out automated emails for abandoned carts and order confirmations.
• Also offers enterprise solutions for bigger companies.

Who should use it?

Omnisend is a great free option for eCommerce stores. You can still use this free email marketing software if you’re not running a store, but you’ll miss out on a lot of the unique functionality.

6. Sender (www.sender.net)

Sender is yet another email service with a wonderful free plan. It also offers push notifications to go along with its segmentation, integrations, and stunning designs that you can customize.

How many emails/subscribers do you get for free?

The free plan lets you have up to 2,500 subscribers and send 15,000 emails per month.

The next upgrade is $10 per month for 5,000 subscribers and 60,000 emails per month.

What makes this one of the best free email marketing services?

• It has plugins for most popular content management systems.
• Video gets converted into animated GIFs inside emails.
• The analysis tools include click maps and Google Analytics – so you can track all your metrics effectively and in an user-friendly way.
• Adding eCommerce products is done by quickly copying and pasting links.
• It can help you automate your social media marketing efforts.
• It will also give you pointers on optimization of your subject lines.

Who should use it?

Sender has some wonderful tools, but I like it best because the pricing remains fairly low as you upgrade.

email marketing platforms

1. Sendinblue

Sendinblue is an all-in-one platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company’s mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on autopilot with automation. You can create professional-looking emails in no time, using its email builder, but the magic is in the platform’s combination of features. With chat, SMS marketing, Inbox, CRM and automations, you’ll find it easy to piece together smarter and more compelling email campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract new leads.

Key Features:

• A shared inbox so you never lose track of your customer email history.
• 60+ responsive email templates.
• Built-in CRM.
• Built-in SMS and Chat.
• Contact Segmentation – make your emails more relevant by targeting smaller groups of contacts with a tailored message.
• Facebook Ads for lead generation.

Pricing:

Sendinblue is free for up to 300 emails per day to unlimited contacts. Pricing starts at $25/month for up to 10,000 emails.

2. EmailOctopus

EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that’s simpler, more intuitive, and better value than the competition.  It offers templates you can customize in a drag and drop editor, or you can begin your emails from scratch. The app also includes a landing page builder with everything you need to generate leads and grow your email list. Integrations are a drawcard for agile brands. Many of your existing tools, including Shopify, Gravity Forms, and WordPress easily pair with EmailOctopus and make it an attractive tool, especially for brands with ambitious goals. 

Key Features:

• Import existing subscribers and keep growing with customizable forms for your website, or create stunning landing pages to capture more subscribers.
• Start with a pre-designed template and customize it or build your own designs from scratch.
• Leverage email automation to deliver campaigns.
• Use insights and data to segment your subscribers into target audiences.

Pricing:

EmailOctopus offers a free plan for up to 2,500 subscribers and 10,000 emails per month. Paid plans start at $20 per month.

3. EngageBay

Apart from a standalone Service Bay product (covering activities such as live chat, helpdesk reports, tickets, and more), EngageBay offers three products:

1. Marketing Bay
2. CRM & Sales Bay
3. All-in-One Suite

Email marketing is included in both the Marketing Bay and the All-in-One Suite, although CRM email integration is part of the CRM & Sales Bay. Their email marketing system includes rich text formatting, a landing page builder, email marketing templates, free email automation, and more.

Key Features of the Marketing Bay (most also Included in the All-in-One Suite):

• Marketing automation
• Email marketing
• Email sequences
• Landing pages
• Web forms
• SMS marketing
• Inbound marketing
• Site messaging
• Push notifications
• Contact segmentation
• Email templates
• Bulk SMS marketing

Pricing:

EngageBay is free for up to 500 contacts and 1,000 branded emails. Pricing for their All-in-One Suite (including both Marketing and CRM & Sales Bay options) starts at $8.99 per month when paid biennially.

4. ConvertKit

ConverKit is a great fit for both eCommerce businesses and creators. Its clean interface makes for an enjoyable experience, and it’s feature rich. It includes features like opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and a lot more. ConvertKit also comes with helpful integrations with other platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress.

Key Features:

• Automate your sales funnel to send content to subscribers automatically, getting them prepped to make a purchase.
• Sell digital products with a tool built for creators.
• Change a URL after the email is already sent with Creator Pro.
• Create personalized email marketing campaigns.
• Building professional landing pages and sign-up forms.

Pricing:

ConvertKit offers a free plan for up to 1,000 subscribers. Paid plans start at $29/month.Related Content:

• 11 of the Best Email Marketing Templates for 2022
• 15 Email Marketing Campaign Examples to Inspire Your Next Campaign
• Top 40 Free Email Marketing Tools for 2022

5. GetResponse

GetResponse is one of our favorite email marketing platforms and it’s widely used by marketers across industries. It includes email automation, email templates, segmentation, and personalization. There’s also a neat Auto Funnel feature that provides a ready-made marketing funnel for email marketing campaigns. Altogether, GetResponse packs a set of powerful features geared toward brand growth. From A/B testing to a comprehensive analytics tool that tracks email campaign performance.

Key Features:

• Autoresponders to send welcome emails, followups, educational series, and nurture leads automatically.
• One-click integration to run powerful retargeting campaigns using Facebook Pixel.
• Website visitor tracking lets you send relevant communication based on page visits.
• Build landing pages for lead and sales generation.
• Create paid ads for Facebook, Instagram, and Google.

Pricing:

GetResponse offers a 30-day free trial. Pricing starts at $15/month.

6. Omnisend

Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It enables you to expand on your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS.  It includes pre-built automations for cart abandonment, welcome series, transactional emails to help deliver streamlined buyer engagements.

Key Features:

• A library of templates makes it easy to create professional, stunning emails without coding that you can easily customize to fit your brand, add products, include dynamic discount codes, and save for your next campaign.
• An Automations Library with pre-built workflows for every step of your customer journey.
• Segmented targeting that can be used both for campaigns and automations across all the channels Omnisend caters for.
• Pop-ups and forms aid lead generations.
• Reports and analytics track sales and identify winning campaigns.

Pricing:

Omnisend is free for up to 15,000 emails per month / 2,000 per day. Pricing starts at $16 per month when paid annually. There are additional costs for SMS, although higher plans offer SMS credits.

7. AWeber

AWeber is a great email marketing platform for teams, small businesses, and entrepreneurs. It includes a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and tons of integrations. Like others on our list, AWeber offers a landing page builder. It’s clean and drag-and-drop-based, making it easy to use for anyone who needs to quickly build and deploy a landing page along with an email campaign.

Key Features:

• AI-powered email template designer so you can create stunning branded emails quickly.
• Automate email content creation by broadcasting the latest posts from your blogs.
• Direct campaigns to the right people using tagging and dynamic content.
• Drag and drop landing page builder.

Pricing:

AWeber is free for up to 500 subscribers. Pricing starts at $16.15/month.

8. ActiveCampaign

ActiveCampaign is an affordable email marketing platform, making it great for small marketing teams and creators. It includes all the features you’d expect like automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling. It also includes more advanced features like conditional content, geotracking, managed deliverability, and multi-user editing. Geotracking shows you where your subscribers are from, and you also get managed deliverability, and multi-user editing (update multiple fields in an email with subscriber information).

Key Features:

• Segmentation and dynamic content make it easy to customize your message and send targeted emails to the right contact.
• Personalize your emails based on any contact information you have.
• A/B testing to find the best-converting emails.
• Use simple split testing to make your emails get more opens, clicks, and buys.
• Built-in landing page builder.

Pricing:

Pricing starts at $9/month.

9. Drip

Drip is one of the more advanced email marketing platforms on our list and is the perfect option for eCommerce businesses because of its seamless integration with eCommerce platforms like Shopify, WooCommerce, and Magento. You can use eCommerce CRM data to create personalized marketing, segmenting your email list based on any number of criteria like clicks, purchase history, email opens, and more.

Drip also integrates SMS marketing, elevating it into a sphere few email marketing platforms play. SMSs can be sent for a range of engagements, from abandoned cart reminders to promotional deals.

Key Features:

• Ecommerce CRM lets you learn more about your customers so you can create targeted and personalized email marketing campaigns.
• Communicate with your customers no matter where they are, from email to SMS to social and beyond.
• Connect your eCommerce store to Drip to collect revenue-attribution data so you can make better marketing decisions.
• SMS automation to drive engagement with buyers.
• Segmentation and reporting on email campaigns.

Pricing:

Drip offers a free trial. Pricing starts at $19/month.

10. MailerLite

MailerLite is a strong competitor in the creators and small-medium business bracket. It includes the basics you need for successful email marketing like surveys, automation, popups, and landing pages. MailerLite also integrates with dozens of eCommerce platforms and marketing tools you’re probably already using.

At a glance, it appears to be one of the more understated platforms, and this is largely due to it’s clean design. But that’s also what makes it powerful. Everything about the platform is geared towards growth, from eCommerce campaign functionality to automation, segmentation, promotional pop-ups, and the ability to create landing pages.

Key Features:

• A website builder and landing page builder for quick web asset builds.
• Pop-ups and embedded forms help you bring in more leads.
• Personalize your campaigns using advanced targeting features.
• Test, experiment, and streamline your emails to improve your email marketing benchmarks.

Pricing:

MailerLite is free for up to 1,000 subscribers and 12,000 emails per month. Pricing starts at $10/month.

Conclusion

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