Moz.com is one of the most trusted sources for internet marketing and search engine optimization (SEO) information. They have a comprehensive set of tools, including their MozBar, which allows you to see the SEO metrics of any website and compare those metrics to your competitors’ sites.
MozBar’s free version will display the Page Authority and Domain Authority of a given site, and using it on Google search results will also show you how many links each search result has.
Table of Contents
Https Moz Com Free Seo Tools
The Best Free SEO Tools
Analytics
The best tools to analyze search performance, monitor SERPs, keywords, and competitor analysis:
1. Bing Webmaster Tools
While Google Webmaster Tools gets all the glory, folks forget that Bing Webmaster offers a full suite of website and search analytics. Especially useful are keyword reports, keyword research, and crawling data.
Get it: Bing Webmaster
Also useful: Yandex.Webmaster
2. Data Studio
If you need to merge data from different sources (say Search Console and Google Analytics), visualize, and share it – this is Google Data Studio’s comfort zone. For an idea of all the SEO tasks and dashboards that you can build for free, check out these Google Data Studio Resources from Lee Hurst.
3. Enhanced Google Analytics Annotations
How do you know if your dip in traffic (or rise) is associated with a Google Algorithm update, or perhaps a major holiday? This is a highly-recommended Google Chrome plugin that overlays additional data on top of your analytics, so you can easily send screenshots to clients showing exactly how outside forces impacted traffic.
Get it: Enhanced Google Analytics Annotations
Alternatives: Panguin Tool, Zeo Tools
4. Google Analytics
The big kahuna, and the most widely-used web analytics package on earth. For being free, Google Analytics is surprisingly robust and plays well with other Google products, including Optimize, Search Console, and Data Studio. Some folks have privacy concerns with GA — though Google swears they don’t use this data for search rankings.
Get it: Google Analytics
Alternatives: Clicky, Open Web Analytics
5. Search Console
Probably the most useful free SEO tool on this entire list, it’s hard to imagine doing modern SEO without access to the data inside Google’s Search Console. This is the most reliable location for information on how Google crawls and ranks your site, and is one of the only places where you can get reliable keyword data. Search Console limits downloads to 1000 rows, so also bookmark the free Search Console Data Exporter to download up to 25,000 rows at a time.
Get it: Search Console
Helpful Add-on: Search Analytics for Sheets
6. Keyword Hero
Did somebody say (not provided)? Keyword Hero works to solve the problem of missing keyword data with lots of advanced math and machine learning. It’s not a perfect system, but for those struggling to match keywords with conversion and other on-site metrics, the data can be a valuable step in the right direction. Pricing is free up to 2000 sessions/month.
7. MozCast
The brainchild of Dr. Pete and the original Google SERP tracker, MozCast is the go-to algorithm tracker whenever there’s a big update, or not. Also useful are the SERP tracking features showing the prominence of such features as ads and knowledge panels.
Get it: MozCast
Also useful: Algoroo, Rank Risk Index, Ayima Pulse
Crawling/Indexing
Specific tools to make sure your site is crawlable and optimized.
8. Beam Us Up
If you need a free, desktop crawler, you can’t do better than Beam Us Up. While it doesn’t have as many features as Screaming Frog, it does offer 100 percent free crawling with no limits. Windows only.
Get it: Beam Us Up
9. Link Redirect Trace
A free Chrome extension, lots of SEOs recommend Link Redirect Trace as the “all-in-one redirect path analyzer.” The extension reveals information about HTTP headers, rel-canonicals, robots.txt, and basic link metrics from LinkResearchTools. The “Save Screenshot” feature is super useful too.
Get it: Link Redirect Trace
10. Redirect Path
Similar to Link Redirect Trace, Redirect Path is a nifty tool from the good folks at Ayima that shows redirect paths and header information for every URL you visit. Gotta admit, I’ve used this extension for years and it’s almost “always on” in my browser.
Get it: Redirect Path
11. Screaming Frog
Aside from having one of the best Twitter accounts of any SEO tool maker, Screaming Frog is the most popular desktop-based crawler available today. Many people don’t realize that there’s a free version that allows for up to 500 URLs per crawl. While not as fully functional as the paid version, it’s great for small projects and smaller site audits.
Get it: Screaming Frog
12. Screaming Frog Log File Analyzer
Most folks in the SEO space are familiar with Screaming Frog, but many don’t realize that the Frog also offers a standalone free/paid Log File Analyzer tool. The free version is very robust, though limited to 1000 lines.
Get it: Screaming Frog Log File Analyser
13. SEOlyzer
SEOlyzer is a log analysis tool recommended by Aleyda Solis in her very excellent SEO podcast Crawling Mondays. SEOlyzer is a terrific log analysis tool with some cool features like real-time analysis and page categorization.
Get it: SEOlyzer
14. Xenu
Gotta be honest, although Xenu has been on every “free SEO tool” list since the dawn of, no way did I think it would make this one. This Windows-based desktop crawler has been virtually unchanged over the past 10 years. That said, a lot of folks still love and use it for basic site auditing, looking for broken links, etc. Heck, I’m leaving here for sentimental reasons. Check it out.
Get it: Xenu
Keyword Research
Tools to discover what people are searching for, along with volume and competition.
15. Answer The Public
It’s hard not to love Answer The Public. The interface has an almost “Cards Against Humanity” rebel vibe to it. Regardless, if you want to generate a massive list of questions from any keyword set, this is your go-to tool.
Get it: Answer The Public
16. Keyword Explorer
If you’re not familiar with Moz’s amazing keyword research tool, you should give it a try. 500 million keyword suggestions, all the most accurate volume ranges in the industry. You also get Moz’s famous Keyword Difficulty Score along with CTR data. Moz’s free community account gives you access to 10 queries a month, with each query literally giving you up to 1000 keyword suggestions along with SERP analysis.
Get it: Keyword Explorer
17. Keyword Planner
Google’s own Keyword Planner was built for folks who buy Google ads, but it still delivers a ton of information useful for SEO keyword planning. It uses Google’s own data and has useful functions like country filtering. Be careful with metrics like competition (this is meant for paid placements) and volume — which is known to be confusing.
Get it: Keyword Planner
18. Keyword Sh****r
Yes, it’s called Keyword Sh****r. It pains me to write this. That said, it says what it does and does what it says. Type in a keyword and it, um, poops out a poop-ton of keywords.
Get it: Keyword Sh****r
19. Keyword Surfer
We used to recommend Keywords Everywhere (still a great tool) but they no longer offer a free version. As an alternative, the most popular community-based recommendation—that’s still free—is Keyword Surfer. This Chrome extension gives you keyword search volume in Google search results. We’re also a fan of WMS Everywhere, a Chrome extension that gives you search volume, cost-per-click, and keyword suggestions.
Get it: Keyword Surfer
Also Try: WMS Everywhere
20. Ubersuggest
Sometimes I make fun of Neil Patel because he does SEO in his pajamas. I’m probably jealous because I don’t even own pajamas. Regardless, Neil took over Ubersuggest not long ago and gave it a major overall. If you haven’t tried it in a while, it now goes way beyond keyword suggestions and offers a lot of extended SEO capabilities such as basic link metrics and top competitor pages.
Get it: Ubersuggest
Link Tools
Tools to find, evaluate, and process backlink opportunities.
21. Disavow Tool
Google makes the Disavow Tool hard to find because most site owners usually don’t need to use it. But when you do, it can be useful for getting penalties removed and some SEOs swear by it for fighting off negative SEO. If you choose to use this tool, be careful and check with this guide on disavowing the right links.
Get it: Disavow Tool
22. Link Explorer
Link Explorer is arguably the largest, highest-accuracy link index and the most accurate DA and backlink checker in the SEO world today, boasting 35 trillion links. The free account access gives you 10 queries and 50 rows of data per query every month, plus adds basic link metrics to the MozBar as you browse the web.
Get it: Link Explorer
23. Link Miner
Link Miner is a free Chrome extension developed by Jon Cooper, one of the masters of link building. Use it to quickly find broken links on each page, as well as see basic link metrics as you search Google. Simple, easy, and useful.
Get it: Link Miner
24. Detailed
Detailed is a unique type of free link research engine, developed by the marketing genius Glen Allsopp (you can find him in the comments below). Detailed focuses on what’s driving links to some of the most popular niches on the web, without the extra fluff that can make reverse engineering success a sometimes time-consuming process. Oh, he’s got a killer newsletter too.
Get it: Detailed
25. Backlink Checker
Many people don’t realize that Ahrefs offers a free backlink checker, but they do, and it’s pretty good. It does have a number limitations compared to their full-fledged paid tool. For example, you’re limited to 100 links, and you can’t search by prefix or folder, but it’s handy for those quick link checks, or if you’re doing SEO on a tight budget.
Get it: Backlink Checker
Local SEO
Free tools to optimize your on Google Maps and beyond.
26. Google My Business
Basically, this is the #1, must-have tool for Local SEO — especially if you live in a market served by Google. It allows you to claim your business, manage listing information, and respond to reviews — among other things. Claiming your business profile forms the foundation of most other local SEO activities, so it’s an essential step.
Get it: Google My Business
moz extension
MozBar is a free Chrome Extension that makes it easy to get link metrics and do all your SEO on the go. MozBar shows link metrics for pages and domains as you search, displaying the Domain Authority, Page Authority and number of backlinks for sites as you search. You can also dig into page elements, view search results from a different engine, country, region, or city, highlight the types of links on a page (followed and nofollowed, internal and external,) and view meta tags. With MozBar and a Moz Pro subscription you can run unlimited page optimization reports.
This guide takes you through how to download and set up MozBar, customizing MozBar, creating search profiles, highlighting links on a page, and running a page optimization report.
Access Premium MozBar Features with Moz Pro
Sign up for a Moz Pro free trial to access advanced MozBar features and track your progress over time. These premium features include:
- Keyword Difficulty – You can view the Keyword Difficulty score for any search term on any SERP in real-time.
- Page Optimisation – Get instant page optimization detail and content suggestions for any keyword on any page.
- More Metrics, such as digging deeper into page and SERP analysis data with root domain and subdomain links, unlimited Link Explorer reports and more!
Get the most out of your free trial with a 1:1 Moz Pro walkthrough.
What’s Covered?
In this guide you’ll learn more about the MozBar Chrome extension and how to get started with the tool. If you’re having trouble with the tool, please see our troubleshooting guide. If you’re looking to learn more about the Page Optimization feature in MozBar, please see our Page Optimization with MozBar guide.
Setting Up and Using MozBar
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Download and Sign in to MozBar
To get started with MozBar:
- Download MozBar and install it in your Chrome browser
- Log into your Moz account https://moz.com/login
- Or create a free Moz Community account if you don’t have one yet.
- Locate MozBar ‘M’ icon from the toolbar at the top right-hand side of your browser
- Ensure you have third-party cookies enabled for moz.com through your browser settings. You can read more about this in our troubleshooting guide.
Customize MozBar Metrics
If you’d like to customize the metrics you see in MozBar, you can do so through your MozBar settings. To access your settings, click the gear icon on the top right. From here you can select a theme (dark or light), toggle on and off metrics, and see the account you’re logged in as.
Moving the MozBar
If you find that the MozBar is blocking the top of the site you’re on, you can choose to move it to the bottom of the page instead of the top.
You can do this by clicking the bars on the top right, and this will automatically move the MozBar to the bottom.
If you need to move the MozBar back to the top of the page, just click the bars again!
Create Search Profiles
With MozBar active on your friendly neighbourhood search engine, you can create profiles to make custom searches by engine, country, region, or city.
Start by popping a search into Google—let’s go with “homemade costumes for your cat” (for personal reasons). To see UK Google with non-personalized results, select “Add a New Profile” from the Profile dropdown.
Select the search engine, in this case Google, the location (UK), decide whether to refine the locale further, and click “Create Profile.” You can also choose whether you’d like to see personalized or non-personalized results by checking the box available.
Sweet! You can refresh your search and you should see UK SERP results right on your screen. Snazzy. You can head back and select that search profile from the dropdown whenever you want to see those results in the future.
You can also export your SERP analysis data to a CSV file using the page icon on the left.
Link Metrics
When searching with MozBar, you can see Domain and Page Authority scores, plus the numbers of inbound links and linking root domains each ranked page has. By clicking Link Analysis you can dive deeper into this data in the Link Explorer tool.
With MozBar enabled, you can also see this data when visiting pages in your browser.
If you’d like to see more information about these metrics, you can click on the desired metric to head to Link Explorer.
Page Analysis
By clicking the page and magnifying glass icon on the top left, you can explore On-Page Elements, general attributes, Link Metrics, Markup, and HTTP status for this page.
Highlight Links
By clicking the pencil icon you can find and highlight keywords on a page, and differentiate links by type: Followed, No-Followed, External, or Internal.
If you have a Moz Pro subscription, there’s even more goodness in store:
Page Optimization
Get instant Page Optimization details for any keyword on any page by clicking the KW page icon. Just enter a keyword you would like to optimize a page for, hit enter, and all of your Page Optimization factors and actionable suggestions will be surfaced in one view:
Optimization Factors
In the Summary section you’ll see an overview of the Optimization Factors we think are top priority for this page. You can click See all Optimization Factors for more information and to dive deeper into what we’re seeing on this page.
On-Page Content Suggestions
We take the top results for the keyword you’re optimizing for, extract the most popular topics, then order them by relevancy. You now have the flexibility to analyze any page and keyword combination, not just ones you are tracking in your Moz Pro Campaigns. To see more suggestions and to see the top ranking URLs for those content suggestions, click See all On-Page Content Suggestions.
DA Mode and Expanding MozBar
DA mode is available in MozBar in addition to the standard, expanded mode (which shows all the available metrics and tools included with the extension). DA Mode offers the ability to see the DA of each site you visit without having MozBar fully expanded in your browser.
To activate DA mode, click the blue M icon. This will turn the icon into a number representing Domain Authority. You can then click the icon again to turn off MozBar. When MozBar is toggled off, the icon will be grey. Click it again to re-enable the extension.
If you ever need to turn the MozBar extension off completely so it is no longer accessible from your toolbar, you can enable and disable it via Manage Extensions in Google Chrome.
Conclusion
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