Hubspot Seo Tools

SEO tools are a necessity for any business looking to grow. The right tools can help you optimize your website for search engines, boost your rankings, and drive more traffic to your site. The wrong ones can hurt your rankings, waste your time, and make SEO more difficult than it needs to be.

That’s why we’ve put together this list of the best SEO tools on the market. We’ll also share some tips on how to choose the right tools for your business so you can get the most out of them.

Hubspot Seo Tools

let’s look at some paid SEO tools. (Note that some of these tools have free trial periods. Some also offer entirely free plans but with restrictions in terms of flexibility and customization.)

1. HubSpot SEO Marketing Software

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Price: $45/ mo for the Starter plan, $800 for professional, and $3,200 for enterprise.

HubSpot’s Marketing Hub includes an SEO marketing software tool that’s perfect for helping you build authority across your website. Since this software is integrated with HubSpot landing pages, webpages, and blog posts, you’ll never miss an opportunity to optimize your content for traffic and conversions.

No matter if you’re creating your first content strategy or you’re an expert in all things SEO, HubSpot’s SEO Marketing Software gives you the tools and the confidence to rank in the SERP and report on your performance.

HubSpot’s marketing software doesn’t keep SEO in a silo. This tool works in conjunction with:

• Email: Send professional emails using your own branded designs.
• Marketing Automation: Create dynamic campaigns for segmented audiences.
• Lead Management: Track leads through each stage in your sales process.
• Analytics: Review your campaign to identify success and opportunities for improvement.

2. Ahrefs

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Price: Seven-day trial for $7, $99/ mo for Lite, $179/ mo for Standard, $399/ mo for Advanced, $999/ mo for Agency

Ahrefs is an advanced SEO resource that examines your website property and produces keyword, link, and ranking profiles to help you make better decisions on your content.

Some of Ahrefs’ main features are:

• Site Explorer: Shows you the performance of specific webpages on your website.
• Content Explorer: This allows you to search high-performing webpages under specific keywords and topics.
• Keywords Explorer: Generates the monthly search volume and click-through rates of specific keywords.
• Site Audit: Crawls specified verticals within your domain and reveals a number of technical issues at the page level.

3. SEMrush

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Price: $119.95/ mo for Pro, $229.95/ mo for Guru, or $449.95/ mo for Business

SEMrush is an elaborate dashboard that reports on the performance of domains as a whole and their specific pages. SEMrush offers numerous resources, one of which is the SEO Toolkit.

Toolkit allows you to track a website’s visibility improvement over time as well as identify which keywords it’s ranking for, what the page’s rank is for a keyword, the keyword’s monthly search volume, and more.

SEMrush also allows you to:

• Build links: Analyze backlinks from other websites to your site.
• Use the Keyword Magic tool: Identify all keywords you need to successfully build an SEO strategy.
• See your competitors’ strategies: Identify the paid keywords or ad copy used in the PPC ads of your competition.
• Receive recommendations: See how you can increase your organic traffic by optimizing your content.

4. KWFinder

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Price: 10-day free trial; $29/mo

Sometimes you don’t need an SEO tool with all the bells and whistles if you only need to do keyword research. KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting. You’ll find keywords that aren’t too difficult to rank for but still carry the potential to bring in traffic.

What makes KWFinder unique is how seamlessly it shifts between languages and regions so that you can serve your audience no matter where in the world they are.

Some of the top features KWFinder offers include:

• Hidden long tail keyword insights: Find long tail keywords that give you more opportunities to acquire traffic.
• Competitor keyword insights: See how your competitor’s keyword strategy compares to your own, plus find more keyword opportunities.
• SERP analysis tool: Analyze competition in the SERP to understand what elements readers are looking for on your pages.
• Local keyword research tool: See what searchers are looking for locally and appeal to local markets for more niche traffic.

5. GrowthBar

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Price: Free five-day trial, $29.90/ mo for Basic, $39.90 for Premium, and $79.90 for Agency.

GrowthBar is a Chrome extension that can help you perform keyword research, competitive analysis, and track SEO rankings. With the GrowthBar, access data points about any website directly from the search engine results pages. This allows you to assess your competitors’ performance and view the growth channels, keywords, backlinks, and ads that are working for them.

Here are some more key features of GrowthBar:

• Use the Top Keywords and Backlinks feature: See which paid and organic keywords are driving the most traffic for your website and get a list of the most authoritative backlinks pointing to your site.
• Get your Keyword Difficulty Score: Quickly assess how hard it would be to rank for a particular keyword based on the strength of the domain authorities of the URLs ranking on page one.
• Use the Word Count tool: View the word count of any page directly from the SERP.
• Run Facebook Ads: Get a visual of what they look like from a search engine’s perspective.
• Use the Keyword Suggestions tool: Get a list of related keywords you might want to rank for along with their Search volume & CPCs.

6. Woorank

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Price: Free 14-day trial, $79.99/ mo for Pro, $199.99/ mo for Premium, or contact for Enterprise quote

Woorank’s in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more.

Each report is divided into sections to help you easily analyze your site and identify targets for optimization. Here are a few features of the report:

• Marketing Checklist: Review common marketing tasks that you can complete as part of your SEO strategy execution.
• SEO: Analyze your SEO metrics against your goals.
• Mobile: Decide which mobile optimization tactics to employ based on the mobile data.
• Social: Get insight into how social media is playing a part in your traffic and SEO goals.

7. BuzzStream

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Price: Free 30-day trial, $24/ mo for Starter, $124/ mo for Group, $299/ mo for Professional, $999+ for Custom

Although backlinks to your website are critical to ranking well on Google, the outreach you do while link building can feel a lot like cold calling. BuzzStream makes it easy to research the appropriate people, come up with effective email messages, and track who’s accepted each link request.

BuzzStream also helps you:

• Identify candidates for outreach: Find them based on their industry and how engaged they are across various social networks.
• Identify candidates for backlinks: These are individuals who will likely be receptive to your backlink request for other reasons that are unique to your business’s niche.

8. Moz Pro

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Price: Free 30-day trial, $99/ mo for Standard, $149/ mo for Medium, $249/ mo for Large, $599/ mo for Premium

The Moz Pro subscription serves as an all-in-one tool for increasing your business’ search ranking. Moz’s collection of research tools provides subscribers with the resources they need to identify SEO opportunities, track growth, build reports, and optimize their efforts.

Moz Pro also includes:

• Website crawler: Analyzes up to 3,000 links on a given URL.
• Email report: Details that crawl data for the pages your site links to.
• Insight into various “crawlability” factors: These include duplicate content and redirects that could be influencing your SEO performance.

9. Linkody

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Price: 30-day free trial; $14.90/ mo for Webmaster, $24.90/ mo for Advanced, $49.90/ mo for Pro, 99.90/ mo for Agency, and $153.90 /mo for Agency XL

The best way to understand the performance of your off-page SEO is by having a good overview of your backlinks. Linkody allows you to discover, track, analyze, and disavow backlinks all from an easy-to-use interface.

Aside from that, the tool checks your links 24/7 and informs you of any changes so you can take immediate action in case a link is lost or broken.

Other Linkody features include:

• “Spy” on your competitors’ backlinks: Simply enter the URL of your competitor and let the tool pull all the links and metrics. The information returned will help you discover niche-relevant, high-quality backlink opportunities for your brand.
• Gain useful insights: See your most important metrics when it comes to backlink tracking, such as the ‘rel’ attribute, Google indexation status, the website’s Domain Authority, Spam Score, Alexa rank, and more.
• Create white-label reports: Download reports that can be shared with your team and/or clients to get a better idea of your backlink distribution and link-building progress.

10. Screaming Frog SEO Spider

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Price: Free or €149/ year

Designed specifically for the SEO-minded, this program crawls the websites you specify, examining the URLs for common SEO issues. This program simplifies and expedites an otherwise time-consuming process — especially for larger websites. (It could take hours or days to manually evaluate the same URLs.)

Other notable features of Screaming Frog SEO Spider are:

• Java Program: Screaming Frog includes an intuitive Java program with easy-to-navigate tabs.
• Easy export to Excel: Further analyze your SEO data.

11. Remove’em

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Price: $249 one-time payment for Life-Time plan, $99/ mo for Subscription (one website), or $899/ mo for Agency (10+ websites)

If you’re buying a website domain that has been used in the past, or you’re rebuilding a poor SEO strategy, you may discover some problematic backlinks while conducting your audit. Artificial or unnatural links have the potential to seriously hurt your search ranking. Remove’em helps get rid of those links.

This tool has the ability to:

• Scan your backlink profile: Discover a list of contact information for the links and domains you’ll need to reach out to for removal.
• Export a list of backlinks: If you wish, you can disavow backlinks by telling Google not to take these “bad” links into account when crawling your site.

12. AnswerThePublic

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Price: $99/ mo for Monthly plan, $79/ mo for Annual plan, $199/ mo for the Expert plan

AnswerThePublic is a search listening and keyword tool that listens to autocomplete data from Google and other search engines, and then provides you with a list of phrases and questions that people are searching for around your keyword. This allows you to craft your website and content to your audience to increase traffic and conversions.

With AnswerThePublic, you can also:

• Receive updates: See when people are talking about your most relevant keywords.
• Monitor keyword trends: Understand keyword research behavior among your target audience and customers.
• See real-time searches: View the keywords and phrases that your audience is researching in real-time.
• Get ideas for your website and blog: Discover new content ideas based on relevant keyword research.

13. Keyword Hero

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Price: 14-day trial for any plan, Free for Little Hero, $9/ mo for Big Hero, $49/ mo for Giant Hero, and $149/ mo for Ultimate Hero

Keyword Hero pairs your visitor’s sessions with the keywords they used to land on your page, all within your Google Analytics account. In other words, this tool gives you an understanding of the search intent of your organic traffic.

Here are some more actions you can take with Keyword Hero:

• Identify the organic traffic and conversions: Uncover the success you receive from your intended keywords.
• Separate traffic: Identify brand versus non-brand search traffic.
• Optimize your position in the SERPs: Optimize your website for specific target keywords.
• See query details: Understand whether your visitors used informational versus transactional queries to find on your website.

14. SpyFu

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Price: $39/ mo for Basic, $69/ mo for Professional, $129/ mo for Unlimited.

SpyFu is a competitor keyword research tool for Google Ads. In addition to keyword research, it helps with PPC competitive research, SEO competitive research, and the creation of custom lists and domains.

The tool helps you drive traffic to your Google Ads campaigns and website, monitor both paid and organic rankings on Google, Bing, and Yahoo, and obtain reliable and accurate contact information for leads.

With SpyFu, you can also:

• Download a competitor’s PPC keywords: Use this insight to develop more competitive PPC strategies that can compete in the ad space.
• Download a competitor’s SEO keywords: Use this insight to develop more competitive organic keyword strategies that can compete in the SERP.
• Review ranking trends: the ranking of a page or website for a keyword over time.
• Discover keyword ideas: Keyword advice for your Google Ads to increase chances of conversion.

15. Seomater

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Price: Pay as You Go (starting at $5), $19/ mo for Small Business, $49/ mo for Professional, $179/ mo for Unlimited.

Seomater is an SEO auditing and website crawling tool. It assists with technical SEO analysis and SEO on-page optimization testing. Once the tool crawls your site, you’ll receive an SEO report that explains your website’s various SEO-related elements including internal and external links, backlinks, page quality and speed, social media, organic presence, and more.

Your analysis will also come with tips on how you can improve each of these SEO elements. In addition, you can:

• Use the SEO Monitoring Alerts feature: Your website will be automatically crawled and you’ll get an immediate notification if something is problematic in terms of SEO.
• Get detailed reports: Find insights about your on-page and off-page SEO elements.
• Use the Domain Comparison tool: Compare two competitors’ websites to identify the strengths and weaknesses of their SEO (such as broken links, content quality, HTML tags, and more).

16. ContentKing

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Price: $139/ mo for Basic, $319/ mo for Standard, $449/ mo for Pro, or $1,279 for Enterprise.

ContentKing is a real-time SEO auditing and content tracking tool — it tracks your website 24/7 so any issues related to SEO don’t go unnoticed for too long. The tool is cloud-based, meaning there’s no installation required and your data and reports are available whenever you need them.

With ContentKing, you can also:

• Improve your SEO: Use ContentKing’s 24/7 website audits (and algorithms) to gain insight into your SEO and receive tasks that will help you optimize your webpages.
• Get alerts: Get notified whenever something on your website is broken or is no longer well-optimized so you can efficiently fix the issue.
• Track Changes: Follow the history of all your content changes on your site (such as changes on individual web pages and changes in robots.txt) and search the history of your changes.
• Visualize data: See real-time dashboards and reports.

17. SE Ranking

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Price: $39.00/ mo for Essential, $89.00/ mo for Pro, or $189.00/ mo for Business.

SE Ranking is an all-in-one SEO platform that analyzes website health and performance keyword rankings and traffic. It also provides insights into your competitors, allowing you to better understand the SEO landscape and adjust your marketing strategy.

Now that you’ve learned about some of the best free and paid SEO tools on the market, determine which option will help you achieve your SEO goals and get started auditing, optimizing, and monitoring your website, individual web pages, and content.

With SE Ranking, you can also:

• Keyword Rank Check: Monitor your and your competitors’ keyword positions and provide accurate keyword rank analysis, evaluate SEO potential, and show historical data changes.
• Website Health Audit: Evaluate all your website pages to create an in-depth report of website tech and performance errors with actionable tips on how to resolve them.

• Competitor Analysis: Scope your competitors’ website traffic dynamics, keyword rankings, and other data in organic and paid searches. 
• Backlinks Analysis: Analyze any website and create a complete report of the backlink profile with dynamics of new and lost site links and referring domains, anchor text distribution, and pages linked out to the most.

Editor’s note: This post was originally published in December 2018 and has been updated for comprehensiveness.

seo topics hubspot

In the SEO tool (Marketing > Planning and Strategy > SEO), you can research and organize topics and subtopic keywords based on your company’s areas of expertise. These topics serve as the foundation for all the content you create on your blog and website. Creating content that’s organized by topic and subtopic helps search engines understand what your website is about. In the long term, this strategy improves how your content performs in Google search results.

Why should I write topic-based content?

Creating content based on clearly defined topics and subtopics helps your website get indexed more accurately by search engines, like Google. Search engines analyze keyword phrases in your content, title, meta description, hyperlinks, and more. Learn more about how SEO works, and what SEO tools you can access in your HubSpot account.

To define the structure of your online content, identify a few main topics summarizing your company’s areas of expertise. To define how your content is organized, each topic will include the following:

• One main pillar page on your website for the main topic. 
• Links on the pillar page to other pages or blog posts written about specific subtopic keywords. The subtopic keyword content should also includes a link back to your pillar page.
• These internal links between your pages help search engines understand what your website is about, and the importance of each unique page. 

Your topic’s pillar page and subtopic content can be HubSpot-hosted pages or blog posts, or URLs of pages hosted outside of HubSpot. 

Add your first topic

When you’re ready to create your first topic, you can do so in the SEO tool. Learn more about choosing a relevant topic. 

• In your HubSpot account, navigate to Marketing > Website > SEO.
• Click the Topics tab.
• Click Research Topics
•  In the Enter a topic box, type a topic.

• In the bottom right, click Done.

Create a new topic

For topics created after your first one, you will be able to view the popularity of the topic phrase and how difficult it will be to rank for this phrase in Google search results before finalizing topic creation:

• In your HubSpot account, navigate to Marketing > Website > SEO.
• Click the Topics tab.
• In the upper right, click Add a topic.
• Enter a topic in the text field, then click Add to analyze SEO metrics for this topic.
  • Review the topic’s Monthly Search Volume and Difficulty validation metrics, which you can compare with the metrics for Recommended Topics.
  • To view topic validation data for a different location, click the Country dropdown menu in the upper left and select another location.
• After researching data for your topic, select the radio button next to the topic you want to write about. Then in the bottom left, click Create Topic.

Attach topic content 

Once your topic has been created, you can attach your pillar page, a comprehensive resource page that covers the topic in depth. This page links to high-quality content for supporting subtopic keywords.

• In your HubSpot account, navigate to Marketing > Website > SEO.
• Click the Topics tab.
• Click the name of your topic.
• In the center of the topic, click Attach content URL. 

• In the right panel, attach your pillar page content:
  • To attach an existing HubSpot blog post, landing page or website page:
    • Use the Pillar Page search bar to look up a page or blog post by name or URL.
    • Click the content that appears in your search results to attach it.
  • To link to an external resource:
    • Click Add external URL.
    • Enter the URL of your external page or blog post, then click Save. The SEO tool will validate the external link in about 20 seconds.
  • To create a new page or blog post for your topic’s pillar page:
    • Click Create a post.
    • Click the Content type dropdown menu to select the content type: blog post, landing page, or website page.
    • Enter a title for your new page or post, then click Create to attach your new draft content.
  • To attach existing content that contains phrases related to your topic, click a piece of content in the Suggested Content section.
• Select your pillar page, then click Save.

Add subtopic keywords and supporting content

After you’ve attached a pillar page to your topic, you’ll attach supporting content based on subtopic keywords. Subtopic content should include a link back to the topic’s pillar page to establish your website’s authority for your topic and subtopic keywords in search engine results.

Please note:

• Each topic can have up to 100 subtopic keywords.
• After adding 20 subtopic keywords, new subtopic keywords must be added in the Content Performance view.
• Internal links from HubSpot-hosted content to your pillar page won’t validate immediately. You can check internal links in the SEO tool at a later time and in the optimize panel in the content editor.

To add supporting content:

• In the upper right, click Add subtopic keyword.
• In the right panel, enter a subtopic keyword, then click Research Subtopic Keyword. You’ll see metrics for the average monthly searches for the subtopic keyword, along with a listing of similar subtopic keywords.
• Select your subtopic keyword, then click Save.

• Next, you’ll be prompted to attach content to this subtopic keyword.
• In the right panel, attach your supporting content:
  • To attach an existing HubSpot blog post, landing page or website page:
    • Use the Subtopic content search bar to look up a page or blog post by name or URL.
    • Click the content that appears in your search results to attach it.
  • To link to an external resource:
    • Click Add external URL.
    • Enter the URL of your external page or blog post, then click Save. The SEO tool will validate the external link in about 20 seconds.
  • To create a new page or blog post for this subtopic keyword:
    • Click Create a post.
    • Click the Content type dropdown menu to select the content type: blog post, landing page, or website page.
    • Enter a title for your new page or post, then click Create to attach your new draft content.
  • To attach existing content that contains phrases related to your subtopic keyword, click a piece of content in the Suggested Content section.

Please note: you can only attach one piece of content to each topic or subtopic keyword. If you have two pages that cover to the same subtopic keywords, they’ll both rank lower in search results. For best results, combine similar content or define a unique subtopic keyword to write about for one of your duplicate pages.

To add a new subtopic keyword in the Content Performance tab:

• Click the Content Performance tab.
• In the upper right, click Add subtopic keyword.

Edit subtopic keyword content

To edit your attached subtopic content:

• Click a subtopic keyword in the SEO tool.
• In the upper right corner of your Subtopic content, click Remove Attached Content.
• Select a new piece of content to attach.
• In the upper right, click the X.

To delete a subtopic keyword:

• Click a subtopic keyword to open the Manage Subtopic panel.
• In the lower right, click Delete.

Conclusion

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