Keyword Seo Software

Keyword SEO software is a type of SEO tool that allows you to research keywords and keyword phrases. This is a crucial part of SEO because the right keywords can help your site get found in search engines, driving more traffic to your website.

Without the right keywords, it’s hard to get found in search engines. That’s why keyword research is one of the most important parts of successful SEO.

Keyword Seo Software

1. Semrush

Semrush works a little differently than the other tools I will show you.

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Instead of entering a seed keyword and getting a long list of keyword ideas, Semrush shows you keywords that your competition already ranks for.

(These are usually outside-the-box keywords that would be impossible to find using any other tool.)

Here’s how it works:

First, enter a competitor’s domain name in the field at the top of the page.

Semrush – Input website

If you’re doing SEO in a country outside of the US (for example, in Google.co.uk), you can choose to see information about that specific market. Just choose that country from this menu:

Semrush – Domain overview – Country filter

Next, take a look at the “Organic Research” section:

Semrush – Organic research – Overview

Here’s what the different terms in that section mean:

  • Keywords is the estimated number of monthly organic visitors that come from Google.
  • Traffic is the estimated number of monthly visitors.
  • Traffic Cost indicates how valuable this traffic is (based on Google Ads CPC).

So if you see a domain with a lot of Organic Search Traffic but a low Traffic Cost, you know that they’re ranking for keywords that don’t convert into buyers.

But the real value of Semrush comes from the “Organic Keywords” data:

Semrush – Top organic keywords

This box will show you 5 of the top keywords that your competitors are ranking for. To see more, click on “View all [number] organic keywords”.

And you’ll get a list of all of the keywords that the site or URL ranks for:

Semrush – Organic search positions

This page alone will usually give you a handful of solid keywords.

But if you want more ideas, go back to the “Organic Research” overview and check out the “Competitors” in the menu bar.

And you’ll see that site’s first-page competition:

Semrush – Organic competitors

When you click on one of THOSE results, you can see the exact search queries they’re ranking for.

There will be some overlap from what you just saw, but you’ll also (usually) dig up some real gems.

You can also start your Semrush search with a keyword instead of a competitor’s site:

Semrush – Search – Keyword research

Semrush will show you a “Phrase match report”, which is a list of long-tail keywords that include the keyword you entered:

Semrush – Keyword Magic Tool – Phrase match filter

This is really helpful for finding long-tail variations of Head and Body Keywords.

For example, if you wanted to rank for the keyword “weight loss”, you’ll quickly find that it’s simply too competitive.

But Semrush will show you long-tail variations, like the “weight loss calculator”, that are MUCH easier to rank for:

Phrase match – Weight loss

My Favorite Feature: Keyword Magic

This tool pulls keyword suggestions from Semrush’s massive database of over 21 billion terms.

Semrush – Keyword Magic Tool
Brian's Bottom Line

BRIAN’S BOTTOM LINE

Semrush is my favorite keyword research tool. Not cheap. But if you’re serious about SEO, it’s a must-have.

2. Soovle

Scrape suggested keywords from multiple sources.

Soovle gives you suggested keyword ideas from Google, YouTube, Bing, Yahoo, Amazon and more.

(All in one place.)

That way, you can find untapped keywords that your competition doesn’t know about.

Soovle

My Favorite Feature: Saved Suggestions

Easily save your favorite keyword ideas with Soovle’s “drag & drop” saved suggestions feature.

Then, download your favorite keywords to a CSV file.

Brian's Bottom Line

BRIAN’S BOTTOM LINE

Soovle is one of the best free keyword research tools out there.

3. Jaaxy

Get thousands of related keyword ideas within seconds.

This is a straightforward (yet powerful) tool.

So, what makes Jaaxy unique?

First off, it gives you LOTS of different keyword ideas.

(Including some that you won’t find in most other tools.)

Plus, you get helpful data on every keyword that it generates (including competition, search volume and potential traffic).

Jaaxy – "keto diet" results

My Favorite Feature: QSR

QSR stands for “Quoted Search Result”.

This is a fancy way of saying: “how many other websites are trying to rank for this exact term?”.

Obviously, the lower this number, the better chance you have of ranking #1.

Jaaxy – QSR
Brian's Bottom Line

BRIAN’S BOTTOM LINE

Jaaxy is a decent freemium tool. Not nearly as good as something like Semrush. But at $50/month, it’s not a bad deal.

4. Google Search Console

Find hundreds of “Opportunity Keywords”.

The Google Search Console isn’t a traditional keyword research tool.

But it does have a feature that makes finding awesome keywords a CINCH.

The feature?

The Performance Report.

This report list out the pages on your site that get the most clicks from Google.

(And the exact keywords that brought them there)

So: how can you use this feature for keyword research?

It’s easy: use it to find “Opportunity Keywords”.

Opportunity Keywords are where you rank between #8-#20 in Google for a specific keyword.

And with little extra on-page SEO, you can find yourself with a nice rankings boost.

For example, my average rankings for the keyword “SEO tool” is 6.2.

"seo tool" SERP – Average position

That keyword is an Opportunity Keyword. And if I optimize my page around “SEO tool”, my rankings for that term should go up.

My Favorite Feature: Google Analytics + Google Search Console

Did you know that you can combine your Google Search Console and Google Analytics accounts?

Well, you can.

And it’s VERY helpful.

When you do, you’ll get in-depth keyword data than you would with either tool by itself.

GSC within Google Analytics
Brian's Bottom Line

BRIAN’S BOTTOM LINE

The Google Search Console is an underrated keyword research tool. No other tool can help you find Opportunity Keywords like the GSC.

5. Ahrefs Keywords Explorer

Make smarter keyword decisions.

Ahrefs recently rolled out a new and improved “Keywords Explorer”.

And what I like most about Keywords Explorer is this:

It gives you SUPER in-depth information on each keyword.

Sure, you get the data you’d expect (like search volume). But you also get a breakdown of the first page competition… and how many searchers actually click on a result.

Ahrefs – Keyword Overview – "link building"

My Favorite Feature: Keyword Difficulty

Most keyword research tools give you vague difficulty info (like “easy” or “difficult”). Or a score (like “89/100”).

But Ahrefs tells you EXACTLY how many backlinks you’ll need to rank on the first page of Google.

Keyword Difficulty – Link building

Awesome.

Brian's Bottom Line

BRIAN’S BOTTOM LINE

Ahrefs is mostly known as for backlink analysis. But I have to say: it’s got a killer keyword research tool. I find myself using it more and more every week.

6. SECockpit

Keyword research for SEO pros.

This a Swiss Army Knife of keyword research tools.

Like any other keyword tool, you give SECockpit a seed keyword… and you get a list of results.

But what makes SECockpit unique is the built-in features that allow you to get A LOT of depth on search trends, organic competition and traffic estimates.

Which means that it’s a tool largely designed for SEO professionals.

Sure, newbies can get value out of this tool. But there’s no doubt that SECockpit is targeted for people that sleep, eat and breathe SEO.

If you’re brand new to SEO, the sheer number of features in this tool might be overwhelming for you. But if you’re looking for lots and lots of depth, you’ll probably get your money’s worth.

With that, here’s how it works.

When you login you’ll automatically go to your Dashboard, where you can create projects around sets of keywords…or jump right in with a single keyword search.

SECockpit – Dashboard

To start the keyword research process, click on “Start a Keyword Search”:

Then, enter a seed keyword in the field marked “Keyword Phrase”:

You can get even more results by choosing to include Google Suggest, Related Searches and synonyms pulled from Google Ads:

When you’re done, click on “save and close” and the tool will get to work:

Here’s the report you’ll get:

If you’ve ever used the Google Keyword Planner, the data here should look familiar to you.

In fact, the columns “Phrase”, “Monthly Searches” and “CPC” are pulled directly from the GKP:

(The only difference is that CPC is called “Top of page bid” in the GKP)

So: what does the other information in SECockpit mean?

Well you’ll notice a bunch of green bars under the column labeled “Niche”:

This bar is a single metric that takes into account first page competition, monthly search volume, and commercial intent. In other words, whether or not that search query is a good overall choice. The larger the bar, the better the keyword.

Next to monthly searches you’ll notice a series of orange bars labeled “Top Results”:

This bar indicates the difficulty of ranking for that particular keyword based on the current top 10 results.

And when you click on a keyword, you get a breakdown of that keyword’s search results.

When you do, SECockpit will display important competition metrics for the top 10 pages in the results… including Moz Domain Authority and total backlinks:

SECockpit – Competition metrics

This is a great way to quickly size up competition without having to look one-by-one at the SERPs.

And you go back to the keywords page, you can actually add at least 20 more columns to the results:

For example, you can see a ratio of the keyword’s competition in comparison to its search volume. Or you can get a comparison of the estimated traffic you’ll get from hitting the top 3 for that keyword. And lots more.

My Favorite Feature: Filtering

You can use over 100 filters to find the keywords that you want.

For example, do you only want keywords that get searched for at least 10k times per month? Done.

Or maybe you want terms that have the best ratio of search volume and competition. You got it.

SECockpit – Filters
Brian's Bottom Line

BRIAN’S BOTTOM LINE

Clunky? Yes. Intuitive? Heck no. Feature-rich? Absolutely. If you want lots of advanced features, and don’t mind a steep learning curve, definitely check out SECockpit.

7. Google Keyword Planner

Tap into Google’s massive keyword database.

The GKP is pretty vanilla compared to most other keyword research tools.

So why use it?

Because the data you get from it comes straight from Google.

(So you know its legit)

"link building" Google Keyword Planner results page

My Favorite Feature: “Top of page bid”

This is how much people advertisers are bidding on a keyword.

For example, of you see a top of page bid of $10, people are spending an average of 10 bucks per click.

Obviously, the higher this number, the more commercial intent that searcher has.

Google Keyword Planner – Top of page bid
Brian's Bottom Line

BRIAN’S BOTTOM LINE

The data in the GKP is the most reliable out there. That said, because it’s designed for Google Ads, using it for SEO can be tricky. This Google Keyword Planner Guide shows you how the GKP for SEO-focused keyword research.

8. KeywordTool.io

Get boatloads of targeted keyword ideas.

Here’s another Google Suggest scraper (just like UberSuggest and Soovle).

What makes KeywordTool unique?

Two things:

First, KeywordTool gives you A LOT of keyword suggestions.

KeywordTool.io – "seo" search results

For example, I just did a search for “SEO”… and got 1,394 relevant keywords.

Not bad.

Second, you can easily filter, drill-down or expand the results to find the right keywords for you.

KeywordTool – Filtering

My Favorite Feature: Analyze Competitors

This is a very cool feature I don’t see in many other keyword research tools.

Just enter a competitor’s site… and the tool will generate a list of keyword ideas based on that site’s content.

For example, when I pop Backlinko into the tool, I get keywords that I’d expect.

(Like “SEO” and “blog”)

KeywordTool – Analyze competitors

But I also came across terms that I don’t use anywhere on my site… but are closely related to the type of stuff that I write about.

(Like “digital marketing” and “how to check backlinks”)

KeywordTool – Untapped terms
Brian's Bottom Line

BRIAN’S BOTTOM LINE

One of the best overall keyword research tools on the market. Worth a try.

9. Moz Keyword Explorer

Find keywords that will generate the most traffic.

Moz’s Keyword Explorer does an awesome job of finding “lateral” keyword ideas.

For example, take a seed keyword like “weight loss”.

Like most other tools, you get a list of closely related keywords:

Moz – "weight loss" search

But what makes Moz unique is that it’s SMART.

Which means you get outside-the-box suggestions that you probably won’t find anywhere else.

Moz – Outside the box keywords

My Favorite Feature: “Organic CTR” and “Priority”

These two awesome features let you know how many clicks you can expect to get from your target keyword.

Moz – Organic CTR

Organic CTR is the number of clicks you can expect to get if you crack the top 10. For example, if a SERP has a ton of PPC ads, news results, and a knowledge graph, your CTR is gonna be low.

Priority takesCTR, search volume and difficulty into account. It’s an “overall” score of whether or not you should target a particular keyword.

Moz – Priority

So if you’re overwhelmed by keyword data, you can use this single metric to find keywords that are going to bring you the most traffic from Google.

Brian's Bottom Line

BRIAN’S BOTTOM LINE

Moz’s keyword tool is pretty darn awesome. Unfortunately, it’s not a standalone tool (you have to pay for their entire suite of SEO tools to use it).

10. Keywords Everywhere

Get search volume (and more) wherever you go.

Keywords Everywhere is a paid keyword research tool that displays keyword data on top of 10 websites …including Ebay, Amazon and Answer The Public.

That way, you don’t need to copy and paste keywords into the Google Keyword Planner. The data shows up in your Chrome browser. Very cool.

Keywords Everywhere – Homepage

My Favorite Feature: “People Also Search For”

Get a list of keywords related to your search term… in the Google search results.

Keywords Everywhere – People Also Search For

What’s cool about this feature is that you can find keywords that your target customer searches for when they’re not searching for what you sell.

For example, when I search for “SEO Tools”, I see terms like “Google Keyword Planner SEO” and “”Free SEO analysis”.

(Both of which get decent amounts of searches every month)

Keywords Everywhere – "seo tools" search

Nice.

Brian's Bottom Line

BRIAN’S BOTTOM LINE

If you’re serious about keyword research you NEED to install this extension. It rocks.

11. Keyword Snatcher

Find 2,000 keyword ideas with a single search.

If you want a lot – and I mean a lot – of keyword ideas, Keyword Snatcher is a dream come true.

In fact, you’ll usually generate at least 2,000 keywords from a single seed keyword.

Here’s how it works:

Just open up the tool and choose the sources that you want Keyword Snatcher to pull its suggestions from:

I recommend keeping them all checked so you can generate as many keyword ideas as possible.

Next, enter a seed keyword into the field and click “Get Suggestions”:

And after a long wait, you’ll get an insane amount of suggestions:

Keyword Snatcher – Suggestions

The big downside of this tool is that it doesn’t give you any data on the keywords that it generates (like search volume and keyword competition). It’s simply a keyword idea tool.

To get that information, you need to extract the list of keywords by clicking on “Download Suggestions” and saving your keyword list as a text or CSV file:

Then, copy and paste those keywords into the Google Keyword Planner.

Google Keyword Planner – Volume & Forecasts

My Favorite Feature: Word Count

This nifty sorting feature lets you focus on keywords that are a certain length.

(Like terms that are at least 4-words long)

This makes finding long tail keywords MUCH easier.

Keyword Snatcher – Word count
Brian's Bottom Line

BRIAN’S BOTTOM LINE

Not the best keyword tool ever made. But it’s one of the few out there that don’t require a monthly subscription.

12. Google Trends

Find new keywords and search trends.

There are two ways to use Google Trends for keyword research:

First, you can search for a specific keyword…

Google Trends

…and take a look at the “related queries” section.

Google Trends – Related Queries

Second, you can see if whether or not a keyword is growing in popularity.

Google Trends – Interest over time

Why is this important?

Well, let’s say you’re debating between two keywords:

“Content Marketing” and “Inbound Marketing”.

As you can see, interest for “Content Marketing” is growing fast… and fewer people are searching for “Inbound Marketing” than ever before.

Google Trends – Interest over time – Comparison

This isn’t to say that “Inbound Marketing” is a bad keyword. But the fact that it’s trending down is one factor to keep in mind as you decide on your next keyword.

My Favorite Feature: YouTube Search

See whether a given keyword is growing on the world’s 2nd most popular search engine: YouTube.

Google Trends – Interest over time – YouTube
Brian's Bottom Line

BRIAN’S BOTTOM LINE

If you write lots of evergreen content, you NEED to use Google Trends. That way, you can see if a keyword is going to bring you traffic over the long haul… before you write a word of content.

13. KWFinder

A powerful keyword tool that’s also easy to use.

KWFinder is quickly becoming one of my go-to keyword research tools.

Why?

Because it has lots of the features that other tools have. But unlike most other tool, KWFinder is VERY intuitive.

KWFinder

My Favorite Feature: Keyword Difficulty

As you might expect, this tells you how hard it will be to rank for that keyword.

But unlike most other tools, KWFinder automatically shows a Keyword Difficulty score next to every keyword.

(So there’s no need to click on every single one to see its difficulty score… which gets old fast)

KWFinder – Keyword difficulty
Brian's Bottom Line

BRIAN’S BOTTOM LINE

At $29/month you really can’t go wrong with a KWFinder subscription. Great value.

14. QuestionDB

Find lots of question-focused keyword ideas (for free).

QuestionDB pulls question-focused keywords from threads on Reddit.

So if you’re looking for an alternative to Answer The Public, QuestionDB does the job.

QuestionDB – Search

My Favorite Feature: Popularity

Sort the results by popularity. That way, you can create content that answers these burning questions.

QuestionDB – Results
Brian's Bottom Line

BRIAN’S BOTTOM LINE

When it comes to finding question-keywords for blog content, QuestionDB can’t be beat.

15. Serpstat

Analyze the first page competition.

Serpstat is a SEO software suite with tools for content, link building, and more.

Which means Serpstat doesn’t specialize in keyword research.

Even so, it still has a VERY decent keyword research tool.

SerpStat

My Favorite Feature: Competitors Graph

This lets you visualize the sites that are competing for a given keyword (and related terms).

So if you see big bubbles for “Wikipedia” or “Amazon” it’s probably time to look for a different keyword.

SerpStat – Competitors graph
Brian's Bottom Line

BRIAN’S BOTTOM LINE

Is Serpstat one of best tools on the market? No. But at $19 a month, you get a lot of pro features for your money.

semrush keyword magic tool

The Keyword Magic Tool gives you a powerful resource to analyze an entire search market, study niche subtopics, and groups, and save your research as you go. From small business website owners to enterprise agencies and corporations, this tool provides you with insightful data to use and get ahead of your competition.

Start with Your Seed Keyword

To get started, simply enter a keyword you want to analyze into the search bar. The keyword entered in the search bar is your seed keyword (1), here you will select your database.  From your seed keyword, the tool will generate a complete listing of all the various related terms in the table below (2). Depending on the popularity of your seed keyword, the table could show millions of related keywords in the table. To the left of the main table are the groups (3) generated by the Keyword Magic Tool.

keyword magic tool

Set Match Modifiers

There are a few modifiers that you can use to get more specific results from your seed keyword. As you query your seed keyword, you can choose Broad Match, Phrase Match, Exact Match, or Related.

Modifiers

Broad Match is the default report and it will show all keyword ideas for the seed keyword in all found forms and without the exact order. This modifier returns the largest amount of keywords.

Phrase Match provides keywords in the exact same form as the seed keyword but in various orders. This will exclude variations of your seed keyword  (-ing, -ed, -s, etc) from your results.

Exact Match shows all keyword ideas for the seed keyword in the exact same form as the seed keyword and in the exact order.

For example, if you query “Los Angeles trips” in the tool with the 3 different match types, the Broad Match report will have keywords such as “day trips from Los Angeles,” and “top 10 day trips to Los Angeles” that the other two match type reports would exclude because of the changed word order and variation on the word “trip” to “trips.”

Related shows keywords that are determined to be related based on having similar search engine results. Learn more about the best uses of this filter in the Related Keywords section below.

Filter For Question Keywords

Another way to modify your search is with the Questions button. Hit this button to only see keywords in the form of a question.

Question-based keywords can significantly help you build out a search marketing plan. Common questions can be a great way to find ideas for blog posts, campaigns, featured snippets to target, and more. When you target a question-based keyword, you have something more specific to do: provide a direct answer.

Common question types that make for good content include “how-to’s”, “what is the difference between x and y,” and “where do I find x?” All of these types of questions are very common for search engine users and therefore, can be great sources of ideas for SEO-focused content.

Questions filter

Explore Keyword Groups

In the menu to the left will be the suggested groups of related topics. Groups are organized by shared added keywords, so you can use groups to explore the subtopics around your main keyword. You can order the groups in this list by the number of keywords in the group or the amount of combined average monthly search volume between the keywords in the group. Use groups for identifying niche topics and generating ideas for PPC campaign ad groups.

To see the total search volume of a group, choose “By volume” instead of “By number” above the group table (1). To hide a group, use the eye icon beside the group name (2).

keyword groups

Subgroups

To go even deeper into a niche, you can click on a group’s arrow and explore subgroups. These work the same way as groups. You’ll be able to see the total number of keywords and the total search volume per subgroup, and have the ability to hide a subgroup from your total batch with the eye icon beside the subgroup name.  

At the moment, there are three levels of subgroups. So you can enter your seed keyword (snowboard), explore your first-level group (boots), second-level subgroup (size), and third-level subgroup (men). 

subgroups

If you’re building a PPC campaign around keyword groups found in this tool, you may want to explore subgroups to get a more hyper-specific set of keywords to target with each group.

Total Volume and Average Difficulty

Browse through the different groups and you’ll notice the Total Volume and Average Difficulty metrics above the table that will adjust to reflect the keywords you’re looking at. Total Volume represents the combined average monthly search volume of all the keywords in the current group you’re analyzing. Average Difficulty shows the average keyword difficulty among all the terms in the selected group.

This gives you an estimate of how much traffic each subcategory is worth and how hard it would be to rank your website for the keywords in that group. Groups with high Total Volume and low Average Difficulty should be more valued and identified as topics to target with content marketing or SEO efforts.

According to a study ran in March 2022, Semrush has the most accurate search volume metric available on the market.

Intent

Identifying a user’s intent can be an important but time-consuming process. To help, we marked up each keyword in our databases (in 10 languages) to show a user’s intent automatically. Potential customers use keywords differently based on their goal, so you can make decisions on whether and how to target a term based on a searcher’s intent.

The 4 intents are:

Informational – The user wants to find an answer to a specific question.

Navigational – The user wants to find a specific page, site, or physical location.

Commercial – The user wants to investigate brands or services.

Transactional – The user wants to complete an action (conversion).

keyword intent

The tool allows you to filter for the right keywords which makes it easy to start optimizing your content. 

Filters

You can filter by including/excluding keywords, search intent, word count, or by a specific metric. In the same way, you can query your seed keyword with match types, you can also add additional include/exclude keyword filters using Broad or Exact Match to specify the filter.

For example, imagine your seed keyword is ‘banana.’ If you type in ‘buy fresh’ in the include filter…

  • Exact Match will include the exact match of the phrase ‘buy fresh’ with the same words order. So you will get ‘buy fresh bananas’, ‘where to buy fresh bananas’, ‘buy fresh bananas in New York’, etc.
  • Broad Match will include all forms of the words ‘buy’ and ‘fresh’ and will suggest variations of the word order. So you will get all keywords from exact match plus ‘‘buy the freshest banana’, ‘buy bananas fresh’, ‘buy super-fresh bananas in New York’, etc.

The same logic is implemented in the Exclude filter.

After adding any specific words to include or exclude, you can also add filters for any of the other metrics: Word Count, Volume, KD, Intent, CPC, Competitive Density and SERP features.

filters

Word Count filtering makes it easier to scan for long-tail keywords.

Cost-per-click and Competitive Density filters are useful for finding PPC campaign keywords.

Volume and Keyword Difficulty filters will be helpful for prioritizing target keywords in a content marketing or SEO campaign.

Intent filter is useful for sorting and analyzing keywords by a specific intent type. After you filter by intent, you can export the report for the filtered group.

The filter can help you get a quick insight into your audience’s intent, create keyword buckets and think of the right landing page for a specific query. You should create content with intent in mind, making sure it will be able to match your audience’s intent.

Find SERP Features Opportunities

Finding keywords that trigger SERP Features is another great feature within the Keyword Magic Tool. With the SERP Features filters, you can filter the list of keywords and identify the exact keywords that trigger the various types of SERP Features. These SERP Features include Instant Answer, Knowledge Graph, Carousel, Local Pack, News, Images, Site Links, Review, Tweet, Video, Featured Video and Featured Snippets. With each keyword, you can view the SERP source with the SERP icon in the column second from the right.

If your website is authoritative enough in the eyes of Google, your content could be chosen for a Featured Snippet result. Therefore, you can look for these targets by including filters for the specific Knowledge Graph results you want to take advantage of.

serp features filter

You can add multiple SERP Feature filters at the same time to look for keywords that trigger more than one special result on their SERP. For example, some keywords will trigger a Featured Video result in addition to regular video results. Another example would be looking for keywords that trigger both Local Pack and Review results on the SERP.

Excluding SERP Features is another way to prospect keywords to target with SEO because a results page with no SERP Features can be easier to compete on. To filter for only keywords with no SERP Feature, use the “none” option in the SERP Feature filter dropdown.

Related Keywords

Related Keywords filter within Keyword Magic is perfect for finding different keywords that you can target with your website to help build up your overall search authority and bring more organic traffic to your site.

Finding related keywords that are similar to the main keyword allows you the chance to slowly build up your authority for that keyword – especially if the main keyword has high volume and intent.

Semrush Related Keywords are based on our related % metric and represent the keywords that have less competition and thus give you a better chance of getting a higher ranking for a valuable main keyword.

Broaden The Scope of Your Keyword List

Casting a wide net with your keyword research can help you reach keyword niches that could have been ignored. Related Keywords can give you insight into other similar keyword suggestions.

Here you can see after entering “snowboards” we can find that combinations containing “burton” have a rather high search volume. Though their related % is not too big these could make a good addition to our hypothetical target list in case you sell clothes. However, the closer the related% is to 100 the better.

related Keywords 1

As mentioned earlier, using these generally less competitive keywords to build up your search authority will help you eventually obtain the ability to target your main goal keywords.  

If you are analyzing a long tail keyword within the Related Keywords Report you will be able to see similar long-tail keywords that can be added to your Keyword List.

The more long-tailed keywords that you have in your Keyword List, the more likely you are to have high search ranks because of the fact that these keywords are so specifically linked to your brand and content.

Long-tailed keywords have less competition than your normal generic keywords, allowing for a higher potential click-through rate which can ensure that your keyword list is getting the highest possible ROI.

Uncover New Profitable Keyword Ideas For Content

Using related keywords can not only help in building out your perfect keyword list but it can also help to spark new content ideas for your site’s SEO optimization. Related Keywords can be perfect for generating on-site content ideas for any new blog or landing page that you are creating for a future campaign.

If you are looking to draw up a landing page for a new PPC campaign focusing on newly released snowboard boots, the Related report can help you determine what other search terms users are searching for when it comes to your main keyword.

Using these related keywords within your actual landing page content can actually help increase your natural SEO ranking in the eyes of Google.

related Keywords 2

Content is becoming key in the eyes of Google, so coming up with creative ways to add key-related keywords to your content can help you blow away your competition.

Exporting

If you want to export multiple groups (but not every group) in one file, use the eye icon to exclude the groups you don’t want from your full batch. After excluding every group that you don’t want to export, hit “All keywords” again at the top of the group menu and export the full table.

You are able to export your keyword list into a CSV, XLSX, and CSV semicolon file.

When exporting the full table, you have the choice to export with or without groups. When you export with groups, the keyword groups will be formatted as separate tabs within your excel file.

export data

Not only can you export your list to a CSV file but you can also send keywords to the Keyword Manager. If you want to export keywords from multiple seed lists, you will have to export from the Keyword Manager.

To add keywords from Keyword Magic Tool to the Keyword Manager, click on the checkbox next to the individual keyword and select the blue “To Keyword Manager” button.

to keyword manager

Conclusion

Let us know your thoughts in the comment section below.

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