Kostenlose Email Marketing Software

Email marketing is a great way to get in touch with your customers, but it can be time-consuming if you’re doing it by hand. That’s where email marketing software comes in! It helps you send out your emails quickly and efficiently, and also lets you track who actually opened the message and clicked on any links.

But what should you look for in an email marketing service? How do they work? And is there an affordable option out there that will meet all of your needs without breaking the bank?

We’ve got the answers.

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Kostenlose Email Marketing Software

Looking for a way to run your email marketing efforts without breaking the bank? The free email marketing services on this list all let you send thousands of emails per month without spending a single penny.

👉 For beginners; you can check our article what is email marketing? to find out how to get started.

Keep reading for a detailed look at each free email marketing service’s sending limits and pros and cons. Then, we’ll share our recommendations at the end. These are much better than Gmail for professional users!

Best free email marketing services in a nutshell

Here are the top solutions that we’re going to cover:

  1. Sendinblue (www.sendinblue.com)
  2. Mailchimp (mailchimp.com)
  3. MailerLite (www.mailerlite.com)
  4. Benchmark (www.benchmarkemail.com)
  5. Omnisend (www.omnisend.com)
  6. Sender (www.sender.net)

Before we dig in, here’s a quick summary of the free email marketing tools that we’ll cover, along with the various limits on each service’s free plan:


Note; while there are other popular email marketing solutions on the market as well, like ConvertKit, GetResponse, Mailjet, AWeber, Constant Contact, Moosend, HubSpot, SendPulse, ActiveCampaign, and more, we felt that their free offerings were either not up to par with the lineup that we settled on in the end (or nonexistent at all). Keep reading for a deeper look at each service that has made the final list.Email marketing on a budget? Here are the 6 best #free #email #marketing servicesCLICK TO TWEET 

1. Sendinblue (www.sendinblue.com)


Sendinblue has a great free plan (unlimited contacts) along with support for SMS text message sending, SMTP, in-depth analytics, powerful marketing automation features all in the same dashboard. Sendinblue is also headquartered in France, so you’re guaranteed to comply with GDPR.

How many emails/subscribers do you get for free?

The free plan lets you have an unlimited number of contacts, but you’re limited to 300 emails per day. For that reason, this platform might not be a great option if you want to send out email blasts to all your subscribers at the same time. However, if you have lots of drip campaigns, it’s quite flexible because there’s no subscriber cap.

The first upgrade is called the Lite plan, which offers 20,000 emails per month at $25.00 per month. The daily sending limit is removed.

What makes this one of the best free email marketing services?

  • A strong drag-and-drop email editor.
  • Impressive email marketing automation with things like autoresponders, coupons in emails and abandoned cart messages.
  • Integrations with platforms like Shopify, Salesforce, and Intercom.
  • Heat mapping and A/B testing to see how your emails are doing.
  • SMS marketing that can be linked to your email campaigns.
  • A feature-rich WordPress plugin that lets you manage everything from your WordPress dashboard. Plus, you can handle your transactional emails through Sendinblue as well.
  • Chat feature to reach out to visitors in real time. One of the unique features with an email marketing service.
  • A unique CRM solution that’s integrated into the main Sendinblue package.

Who should use it?

Because of the way the free account works, Sendinblue is a great email marketing solution if you have lots of subscribers but you don’t need to message them all at the same time. If you’re only going to be sending a reasonable number of emails each day, you won’t have to pay for Sendinblue at all. It’s also a good option for WordPress users because of its official plugin and it has better analytics than many of the other free email marketing services.

We are using Sendinblue at Themeisle. Because of this relationship that we have with them, they’ve offered an exclusive 30% discount for the first month on all paid plans. If you end up buying any of them, communicate with this email to redeem the discount: axel+codeinwp [at] sendinblue.com🔥

2. Mailchimp (mailchimp.com)


Mailchimp is a favourite of many bloggers and small businesses because it was one of the first big email services to offer a completely free plan. Not only that, but Mailchimp has some excellent eCommerce and email marketing tools.

How many emails/subscribers do you get for free?

The free plan includes 10,000 emails per month for up to 2,000 subscribers.

If you would like to upgrade to unlimited emails it costs $11.00 per month – the catch is that you can only have up to 500 subscribers – which isn’t the case for some alternatives.

What makes this one of the best free email marketing services?

  • The drag-and-drop editor, along with the beautiful templates that you can personalize, are some of the best in the business.
  • You get a landing page builder – use them to promote special offers.
  • Mailchimp has tools for Instagram and Facebook ads and posts.
  • Connect with tools like Shopify, Eventbrite, and Salesforce.
  • The automation tools include options for abandoned carts, welcome campaigns, and product recommendations.
  • A/B testing and segmentation make your emails more effective.
  • Great award-winning customer support available 24/7.
  • Options for list segmentation.

Who should use it?

We like Mailchimp for any small business owners and bloggers who appreciate great designs and stellar deliverability (it will also help you optimize your open rates). It’s also nice if you have an eCommerce store or plan on automating emails and you’d like to make your automation workflows more efficient.

3. MailerLite (www.mailerlite.com)


MailerLite is one of the best free email marketing services that gained popularity in the last two years. This tool makes it easier for users to improve interaction using pop-ups and surveys.

How many emails/subscribers do you get for free?

The free plan will let you send up to 1,000 emails without having to spend a dime. And while the free version will give you access to nearly all of the essential email marketing features, you might have to miss out on some advanced features.

By that, I mean you won’t get access to customizable templates, get live chat support or check CTR using a heatmap, or perform A/B testing. You can unlock all this for $10.00 per month. If you want to increase the subscribers limit to 2,500 then you need to spend $15 per month instead.

What makes this one of the best free email marketing software?

  • You can create beautiful email newsletters, pop-ups, and surveys.
  • Easily design a mobile-optimized email template for free.
  • Send a newsletter to your global subscribers at optimum time using delivery-by-time-zone.
  • You’d be able to control your backend using the custom HTML editor.
  • Find the most converting landing page using A/B split testing and heatmap analysis.
  • The dedicated support team for providing high-class live chat experience (premium plan)
  • Get access to 49+ newsletter templates for blog, eCommerce, business, and more.
  • Has an API for developers built on HTTP and REST.

Who should use it?

MailerLite can be used for creating landing pages (for webinars, for example), pop-ups, and surveys from a single dashboard. All this plus the heatmap testing makes it ideal for startups, small to mid-sized businesses and eCommerce stores who need good deliverability.

4. Benchmark (www.benchmarkemail.com)


Benchmark boasts a speedy email designer made just for busy marketers. You can edit photos right in the editor and the templates are great for a wide variety of businesses. At the same time, their free email marketing tool is easy enough to use that your people will be able to subscribe/unsubscribe without added hurdles.

How many emails/subscribers do you get for free?

The free plan lets you have unlimited subscribers and send up to 250 emails per month, which is almost exactly what you get with Mailchimp.

If you’d like to upgrade, you can start with 600 subscribers and unlimited email sends per month for $13.99.

What makes this one of the best free email marketing services?

  • It doesn’t take much time to craft email marketing campaigns using their drag-and-drop email builder.
  • You can easily custom code your emails.
  • The email automation options include welcome emails, abandoned carts, and follow-ups.
  • Polls and surveys are included.
  • You receive tools for A/B testing and integrating with hundreds of apps.

Who should use it?

Since the free plan is one of the best on the market, I would recommend this platform to those who can’t afford to pay anything for an email marketing tool. Otherwise, it works well for bloggers and eCommerce stores (running on WooCommerce and other tools).

5. Omnisend (www.omnisend.com)


Omnisend is a must among these email service providers for users who are running online stores only. It quickly pulls products from your store and generates beautiful and fun emails and opt-in forms to grow your email list.

How many emails/subscribers do you get for free?

The free email marketing plan offers you 500 emails per month, and you can reach 250 of your subscribers. It is possible to have a larger contact list but you will only be able to send to 250 of your contacts.

Upgrading depends on whether you need more emails per month or more advanced features. The pricing plans start at $16 per month for 500 subscribers and 6,000 emails. The email count and pricing goes up with more subscribers.

👉 If you’re interested in any of those paid plans, you can get a limited time discount of 20% – for Themeisle readers only. The discount is valid for six months on the Standard plan. Click here and redeem the coupon code INFLUENCES206 during checkout.

What makes this one of the best free email marketing software?

  • The free plan is a steal and the upgrades are rather flexible.
  • The eCommerce integrations instantly pull products you want to sell into the email.
  • It has creative signup forms like popups, landing pages, and a wheel-of-fortune game.
  • Send out discount codes or scratch cards.
  • Create automation reports and A/B test campaigns.
  • Retain mobile audience using mobile-friendly email templates.
  • Send out automated emails for abandoned carts and order confirmations.
  • Also offers enterprise solutions for bigger companies.

Who should use it?

Omnisend is a great free option for eCommerce stores. You can still use this free email marketing software if you’re not running a store, but you’ll miss out on a lot of the unique functionality.

6. Sender (www.sender.net)


Sender is yet another email service with a wonderful free plan. It also offers push notifications to go along with its segmentation, integrations, and stunning designs that you can customize.


Mailchimp is a very popular email marketing platform. Its’ primary function is to send newsletters and automated emails to grow your business results. Email marketing lets you connect with your customers, engage with them and build meaningful, long-lasting relationships.

Email marketing is a very very effective channel. The DMA has calculated email has an average ROI of $38 for each $1 spent, proving email to be an extremely cost-effective way to grow your business.

Let’s dive into what Mailchimp is and answer everything you need to know about Mailchimp and their marketing platform to streamline your email marketing efforts.

What is Mailchimp?

Mailchimp is an email service provider (ESP), built for helping businesses with email and online marketing. Founded in 2001, Mailchimp has grown to become one of the top email newsletter services today.

mailchimp email marketing software

With Mailchimp you can send newsletters and automated emails. You can build your email list with form or import your known contacts. Mailchimp offers pre-designed email templates and a drag and drop email builder. The tooling has built-in email analytics. With all of that, Mailchimp is pretty attractive software for businesses to start with email marketing.

Some interesting Mailchimp stats:

  • MailChimp has a 60% share of the email industry
  • Mailchimp sends 10,794 emails every second
  • Has over 11 million active customers with a total audience of 4 billion
  • Sent 8,778,853,528 emails over the Thanksgiving weekend
  • MailChimp customers generated more than $321,538,039 in revenue, using Mailchimp product recommendations

Why start with email marketing?

Email marketing is a key ingredient in the marketing strategy of most businesses, especially SMB (small and medium sized businesses). By coincidence that is where most of the users of Mailchimp fall under!

Email marketing is key to stay in touch with your customer base. It is the cornerstone of any digital business. Email marketing usually includes sending out a regular email newsletter that can include special offers, updates, information and advice.

For people with a blog, it would also link to your newest blog posts. Either automated with an RSS feed, or you can manually include links yourself. (check out this guide to email marketing for bloggers).

You can also send out one-off emails to promote your event, a special offer, or an urgent news you to highlight besides your newsletter.

How does Mailchimp work and what is it used For?

For starters, Mailchimp is a free email marketing tool as long as your list is less than 2000 subscribers / 10.000 email a month. In short you can create, send and manage newsletters with Mailchimp. And then manage your subscribers, lists and CRM.

Mailchimp lets you create email marketing newsletters, or as some people endearingly call it: Chimp Mail. 😀 The Mailchimp mascot is Freddie, you can see him in the logo and all around the site and email tool. (has little to do with how Mailchimp works, but everything with why people use Mailchimp and like it.)

what is mailchimp freddie

In Mailchimp you can send email to 1,000s of people in one go, the only limit is the size of your email list. This is much different than you would in for instance personal email like Gmail or Outlook. All newsletters can be personalized and segmented in email lists / segments, to make it relevant to the subscribers.

You can also do some marketing automation, creating drip campaigns and email autoresponders, although this is not as elaborate as some other Mailchimp alternatives.

What is the best Mailchimp training?

A great way to get started with Mailchimp is to follow a specific Mailchimp training. Using Mailchimp effectively is the key to getting better results, and driving more profit.

You could spend days, weeks trying to learn Mailchimp and using newsletters by yourself, or…. know everything taught through self-paced videos in a few hours. Of course there is the MailChimp academy, which is a good place to start. Then you can look at Udemy which has a couple of reasonable MailChimp trainings, be sure to filter them through though to have a recent one that also fits your maturity level (because many are basic).

Is Mailchimp just an email marketing tool? or more?

While Mailchimp started as an email marketing platform, they have today grown to become an all-in-one marketing platform.

Last year, they added a host of new solutions to their platform for small businesses. You can create landing pages, postcards, Facebook Ads, do Google remarketing and other social ads. It also introduced (simple) CRM tools and an integrated app experience.

Mailchimp now officially claims to take care of everything businesses need to grow and market their brand. (a little overstated, but hey!)

How does sending emails with Mailchimp work?

To start sending emails you first create an account with Mailchimp. Then it is on to create a first email campaign. Writing the email, give it a subject line, enter the content, select the list, and schedule the time to send it. Then overcome your fear and press the send button.

mailchimp email marketing software send button

Let’s look at the important ways that mailchimp works in more detail.

1. Create signup Forms

As mentioned, your email list is super important. To start building an email list, Mailchimp lets you create signup forms to collect opt-ins and contact details. Once the new signups are in the tool, you can engage with them send them emails, etc.

The subscribers on your email list form the foundation of a long-lasting relationship.

mailchimp form builder example

Mailchimp’s Form Builder tool lets you create, design and customize signup forms which can be used on your website, Facebook page, mobile app and blog.

2. Design professional email Newsletters and templates with Mailchimp

Mailchimp has a drag and drop email editor that is easy to use. You can start from scratch or use one of the pre-designed templates and design tools to help you get started.

Mailchimp has over 100 email newsletter templates to choose from, suited for various messages and occasions. With the drag-and-drop email designer, you can add content and customize the colors and styles. But it is up to you to write your email copy and hook your readers.

mailchimp free email templates

Images, logos and other files can be stored in Mailchimp’s content studio.

Content studio is like an archive of (re)usable assets for your emails. So you don’t have to host your images anywhere else, and have access in case you need it for other campaigns.

3. Set up Email Automations

With Mailchimp email automation you set up email triggers. A normal newsletter you would schedule at a set time. These are a bit different. Triggers are sent automatically when certain conditions are met. Say for instance an email that triggers after someone fills in a form, or trigger to send a birthday email on their birthday.

Some examples of trigger Mailchimp emails:

  • Build your brand (welcome emails to new subscribers),
  • Increase sales (product recommendation emails, abandoned cart emails)
  • Boost customer loyalty (customer re-engagement emails, feedback emails)

Email automations generally perform better, because automated emails based on triggers are often more timely, personalized and relevant. Remember: right message to the right person at the right time!

4. Track Campaign Performance

To improve your email marketing, you want to know what is working and what what’s not. So we need to track the performance of our emails.

Mailchimp has overviews and dashboard with list growth, engagement, and revenue reports. These have valuable insights and are what you would typically expect from a simple email marketing software like Mailchimp. Helping you optimize campaigns and make well-informed decisions.

mailchimp stats ecommerce revenue

The most important reporting and statistics that Mailchimp has for you:

  • Email campaign reports – to track the performance of your email campaign, shows clicks, open rate, bounces, social activity and purchases
  • Automation reports – shows the performance of automated emails
  • Landing page reports – to track the performance of the landing pages created, shows views, clicks, list signups, and revenue
  • Ad reports – to track ad performance, shows views, clicks and RO

5. Integrate Mailchimp with other apps and web services

Integrating your email provider with other marketing channels helps to keep things in order and streamline your processes.

Mailchimp can be integrated with over 300 apps and web services, across categories.

  • Analytics – Swydo, Adverity Datatap, Geckoboard, etc.
  • Content – Outgrow, Scoop.it, WisePops, etc.
  • Design – Canva, Stripo, etc.
  • Customer Service – Accelo, LiveChat, Help Scout, etc.
  • Marketing – LeadBoxer, OptinMonster, Unbounce, etc.
  • Social – Hootsuite, AddThis, etc.
  • eCommerce – Drupal Commerce, BigCommerce, Magento, etc.

Who uses Mailchimp?

Mailchimp is one of the most popular email marketing software there is, so naturally it is used in a lot of different industries and across business sizes. They have mastered the art of “email marketing for everyone” very well. Mailchimp is used by over 20 million customers from some of the world’s well known companies, universities,charities up to small businesses and local clubs.

mailchimp market share email marketing

Mailchimp isn’t enterprise software though, and as far the automation goes, many would find the functionality only takes them so far. So it is mostly used in smaller and midsized businesses.

1. E-commerce and retail

For brick and mortar and online stores, Mailchimp can be used to attract customers, drive traffic, capture customer information and create online ads to reach new audiences.

E-commerce and retail companies can also integrate with their ecommerce platform of course. Think about triggering birthday emails and, send them product recommendations and re-engaging with lapsed customers. Mailchimp lets businesses show details on purchase behaviors in the Mailchimp interface.

While there is a lot of retailers and ecommerce companies use Mailchimp, many senders looking for more mature ecommerce email marketing will tend to use an email marketing tool that is specialised in online commerce email. Especially once they get bigger email database or want more automation or data insights.

2. Mobile and Web Apps

Mailchimp offers functionality to engagement and grow your mobile or web app.

Connecting users’ in-app activity to Mailchimp and creating personalized mails based on people’s behavior. These can be multi-channel campaigns – it is good to know that Mailchimp offers solutions to market and grow your mobile or web app.

3. Startups and small businesses

Startups and small businesses often begin using Mailchimp for their email marketing. It is the most well known email marketing application. Mailchimp is pretty easy to get into, compared to enterprise marketing platforms. They don’t need to spend a lot of time training and can spend more time getting things done.

As an owner, there are a lot of companies or agencies / freelancers that can help you with designing the email marketing templates, or you can design emails, newsletters, and landing pages yourself using the drag and drop and per-designed templates.

4. Online marketing agencies

A lot of online marketing agencies support Mailchimp, this makes sense because a lot of their clients use Mailchimp :D. There are some features specially for agencies to help you and your clients grow. You can manage multiple clients from one login.

While Mailchimp does have an agency program, where agencies get a discounted rate. It isn’t the most generous out there. (which bring us to pricing…

What does MailChimp cost?

Mailchimp is free email marketing software to start as long as you stay under 2.000 subscribers and 10.000 emails. You would say “that’s great” and it is, the freemium model is how they became so big in the first place.

But nowadays there are many competitors on the market that also offer free and cheap email marketing software. And Mailchimp is actually quite expensive compared to those. Yikes!

What does mailchimp cost

Mailchimp offer four pricing tiers, starting at free ($0), essentials ($9.99), standard ($14.99) and premium ($299) Let’s take a deep-dive into each of these Mailchimp plans to help you do a price comparison and decide which one will be best suited to your needs.

The free Mailchimp email newsletter plan

Is Mailchimp really free? Yes, you can start with Mailchimp for free here.

The free email marketing plan lets you add up to 2,000 contacts and send up to 10,000 emails per month. You will get access to the audience dashboard, content studio (to create campaigns) and a few of the basic email templates. Apart from emails, you can also create landing pages, postcards, Facebook ads, Instagram ads, and pop-up forms.

If you get more than 2,000 contacts, you will need to upgrade. Signing up for the free email software plan will mean that every email you send will have a Mailchimp logo in the footer. So most people won’t stay with free for long and opt for another vendor or to go with essentials / standard.

Essentials Mailchimp email newsletter plan

The essentials plan starts at $9.99 per month for 500 contacts and 19.99 for 1500 contacts
You get access to all the email templates from Mailchimp, can do limited A/B testing, are able to schedule and pause email campaigns.

One of the biggest benefits of this plan over free is the access to email and chat support and the removal of the Mailchimp logo in the footer.

Mailchimp Standard plan

Starting at $14.99 per month for 500 contacts and 49.99 for 2500 contacts, it gives you access to additional audience insights, lets you create Google remarketing ads, design custom email templates and set multi-step event-based automation.

Mailchimp Premium plan

Starting at $299 per month for 10K contacts, the premium is the one where you can create a number of audiences and use Mailchimp’s more advanced segmentations to target contacts at a granular level.

Another feature you get access to is Multivariate Testing which takes A/B split testing a step further and you’re allowed to test a number of different variables to assess which one is most effective. The Premium plan also makes you eligible for receiving phone support.

Why should you use Mailchimp?

Now that you know what Mailchimp is, what Mailchimp does and the various Mailchimp cost plans, let’s take a look at the pros of using this email marketing service.

1. Simple and intuitive interface

Mailchimp’s interface is clean, simple and user-friendly at first glance. You can drag and drop email designer and customize email to add a touch of your brand to create attractive emails.

It makes it incredibly easy for a new user to familiarize themselves with this platform. The problem though is with some of the more advanced features, they seem to be hiding in submenu and it isn’t all that logical compared to other email marketing platforms. Mailchimp also have their own terminology they use.

2. Ideal for beginners

Owing to its easy-to-use interface and several integrations, Mailchimp is ideal for people who are new to email marketing platforms. Apart from that, it’s ‘free’ plan makes it an attractive start package for beginners.

There is a lot of free starter trainings and videos online on how to get started with Mailchimp.

3. Segmentation

Mailchimp’s segmentation feature takes basic audience segmentation and makes it easy to pull of. Through their advanced segmentation feature, you can create more targeted, precise and relevant campaigns based on a set of combinations such as purchase activity, gender, age range, and more.

4. A/B testing

While most email service providers offer A/B testing, Mailchimp lets you test multiple variations of content in the higher plans. For instance, you can create different combinations of headlines, images and body copy to see which one resonates best.

Mailchimp provides a complete breakdown of the performance of each of the combinations to understand which permutations and combinations attracted clicks.

When you shouldn’t use Mailchimp?

Well, no software is perfect and the same holds true for Mailchimp. Here are the cons of using Mailchimp.

1. Affordable, only in the short-term

As a new business or startup, going for their free email newsletter plan seems to be an affordable option because it includes most of the features at zero cost.

However, as your business grows, and you touch the 2,000 contacts mark, you realize this plan will no longer serve you. Forcing you to go for an upgrade which is quite a steep increase in price. As mentioned, the free option also only works with Mailchimp logo at the bottom, most professional senders wouldn’t like that. And the support in the free version is very limited.

2. Limited automation features

Mailchimp offers limited automation options – which is a serious downer coming from an established email service provider like theirs.

While it does offer basic options such as auto responders, and feedback emails, it fails to build custom automations and the kind of advanced segmentation that their competitors are providing.

Mailchimp’s automation feature lacks a workflow editor which typically everybody has nowadays. Workflows are quite hidden and not as easy to use and set up as you might think.

3. Limited customer support

Mailchimp’s customer support is rather disappointing compared to others. The free email marketing plan gets you only support for the first 30 days via email.

While you have access to their Knowledge Base, there will be instances when you will be in need of customer support – and that would require you to upgrade to paid plans.

Even then there is no phone support until the premium plan.

Conclusion: What is Mailchimp?

So there you go – you wanted to know “What is MailChimp?” and you got to know everything you need to know about using Mailchimp, alongwith its’ pros and cons as well.

It’s safe to say that Mailchimp is a good email marketing software choice for small business email marketing. Good when you’re learning the ropes of email marketing as well.

You can use it as an email blasting service or as a free newsletter service to grow your market and business.


Let us know your thoughts in the comment section below.

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