What are the latest tools for SEO in 2020? So many tools! To help you stay on top of a constantly shifting field, we’ve compiled a list of some of the most popular SEO tools.
The first is Keyword Density Checker, which gives you a percentage that shows how often your keywords appear on a page. The second is Rank Hunter, which monitors your rank and lets you know when it changes. And finally, there’s Site Audit, which lets you know if any part of your site needs to be optimized in order to get better rankings
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Latest Seo Tools 2020
SEO is a key focus for many businesses and entrepreneurs when it comes to making their mark online. SEO is a great way to build your organic traffic levels, helping to increase your brands chances of ranking high up in the search engine. To do this, there are a variety of tools which you can use to help your business take that next step in your SEO journey. In our latest article, Lead Genera analyses the 5 best SEO tools in 2020.
Why Do We Need SEO Tools?
With such an emphasis on the use of SEO as well as how documented the results can affect your business, the use of tools has been rising. These tools are designed to give you an in-depth look at your website or individual content pages so that you can better improve your ranking. Having a higher ranking is a necessity in today’s world, so the use of tools are really beneficial for your business.
What Are The Tools?
Now we understand why we need to use SEO tools. We can now look at the 5 best SEO tools in 2020. More and more companies have built platforms which benefit a business, however there a few that stand out to many. These tools include the following:-
Ahrefs
Ahrefs is one of the most highly recommended SEO tools in the world today. In terms of website crawlers, it is only second to Google which shows how much value can be added. One of the best features of this tool is the fact that it highlights what part of your website needs extra support in order to help it rank higher. A great tool if you have a keen focus on SEO and organic traffic.
With competitor focus being a big part of marketing, Ahrefs helps you to compare your SEO and website ranking against them. Allowing you to see what keywords they rank for, what pages rank higher and also how healthy their site is. By focusing on your competitors you can look to capture their share of the market to help grow your own.
Google Search Console
As far as free tools go Google Search console is more than just an SEO tool. In actual fact it helps to understand what more about your website. Free to use, Google search console shows you in depth stats about which pages are being viewed and also what pages people navigate away from.
In terms of SEO, it shows what pieces of content or pages are ranking and also their positions. This helps to understand what improvements can be made to the SEO on that page in order to help it rank higher. You do not need Google Search Console to be found by the search engine, however it also helps you to decide what content you are indexing. Understanding how Google views your site is very beneficial as the majority of people all want to rank on that platform.
SEMRush
SEMRush is one of the most popular and best used platforms in the world today. For SEO folks they are easily able to access rankings and identify ways in which they can help to develop new opportunities. By having all of the analytical data in place, SEMRush makes the life of an SEO expert easier as it helps to compare keywords and domains to ensure that you are competing with those around you.
With an emphasis on On-Page SEO as well, the built in checker tool easily allows you to monitor your rankings as well as look at suggestions on how you can best improve your own ranking for your selected keywords.
Moz
Moz software has been around for a while, and even with the changes in Google’s search algorithm it has remained one of the best ways to track and better your SEO. An all-in-one option for most, Moz helps you take care of site crawls and also keyword recommendations. Both are very beneficial for taking your website to the next level.
Where Moz does stand out amongst the rest is the free to download MozBar. The Mozbar helps to show your stores or websites metrics when you are browsing any of the pages. This helps to give real time information to overall benefit your business.
UberSuggest
Ubersuggest is one of the newest platforms that was acquired and redeveloped by Neil Patel. His platform is more keyword related, and uses them to show you the top ranking SERP’s for each of them. From either a short-tail or long-tail keyphrase you are able to identify what is going to be best for your page to rank. This platform is great for those focusing on SEO as well as PPC that need to find the top ranking keyphrases.
best free seo tools
1. Google Analytics
Everyone with a website should be using Google Analytics. It’s an extremely useful free tool that allows you to track how many people visit your website, and how they found it.
That latter part is important for SEO. You can see how well your SEO efforts are paying off based on how many visitors find you in organic search, and which pages they land on.
You can also use Google Analytics to see which keywords you’re currently ranking for (in Acquisitions>Search Console>Queries). And you can set up tracking for your desired conversions, such as email signups or purchases, in order to track how well SEO is helping you achieve your main business goals.
2. SEO Web Page Analyzer
Plug a URL into the SEO Web Page Analyzer and it will provide a score for how well optimized it is, along with details for what you’re doing well now and things you could be doing better. The tool looks at your meta title and description, your heading structure, your internal links, and the keywords used on the page.
It’s a quick and easy way to spot opportunities to improve your on-site optimization.
3. Yoast
For WordPress users, Yoast is a free plugin that makes filling in the SEO metadata for each page on your website more intuitive. You don’t have to mess with the HTML, you simply fill in the form Yoast provides for each page within WordPress.
It will also analyze the page for you and provide a score on how well optimized it is, along with recommendations for things you can do to make it stronger.
4. PageSpeed Insights
Site speed is a key ranking signal for SEO. PageSpeed Insights, Google’s speed-testing tool measures how fast your site loads and provides a score from 0 to 100.
If the score is lower than you’d like, it also offers details on what’s slowing it down and recommendations for how to speed it up.
It’s worth noting that the PageSpeed Insights rating can be pretty harsh, so don’t worry too much if you’re not at that 90-100 range.
5. Google’s Keyword Planner
Keyword research is the cornerstone of any good SEO strategy. Many of the tools on this list are therefore focused on helping you identify the best keywords to target in your efforts.
Google’s Keyword Planner is a good one to start with. It will both provide average monthly search estimates for the keywords you enter, and recommendations for additional related keywords to consider.
While the tool is technically designed for people using Google Ads and some of the information relates more to Google’s pay-per-click service than search, the details are still useful for identifying SEO keywords.
6. Keywords Everywhere
Keywords Everywhere is a free browser plugin that adds keyword data and suggestions right onto the search engine results page (SERP) for every Google search you do. The data includes average search volume, cost-per-click, and level of competition for a list of related keywords, along with the keywords that show up in the “People Also Search For” section at the bottom of the SERP.
It makes doing keyword research a convenient part of your research process for every piece of content you work on.
7. Answer the Public
Answer the Public is another keyword research tool that will help you generate content topic ideas to target in your strategy. You enter a keyword relevant to your brand and it provides a list of related questions and comments divided into categories based on the type of question it is, prepositions, and comparisons.
8. Moz Link Explorer
While many of Moz’s tools require a subscription, Moz Link Explorer is free for up to ten link queries a month. The tool will provide you the link profile of any URL you enter.
Since backlinks are one of the most important (and hardest) parts of SEO, it’s valuable to identify both the links your website has already, and those your competitors have as well. Seeing what links websites similar to yours have can reveal opportunities to target in your link-building efforts.
9. Ahrefs Backlink Checker
Like Moz, Ahrefs is a company with a suite of paid SEO tools that also provides a free backlink tool you can use.
The Ahrefs Backlink Checker provides similar functionality—you can plug in any URL and get a score for the website’s domain authority, the number of backlinks it has now, the anchor text most commonly used, and a list of the top backlinks.
Unlike the Moz tool, you can use Ahrefs’ backlink checker without setting up an account, and there’s no limit on the number of searches you can do (but you do get access to more information if you upgrade).
10. Schema Markup Generator
Schema markup gives Google information about your web pages that increases your chances of showing up with rich results in the rankings.
For example, if you use schema markup to tell Google a page has a recipe on it and fill in the appropriate fields with details about calories, the time it takes to make the recipe, and a photo of what it looks like when complete, you can get a result that looks something like this:
Adding schema markup to your web pages can seem complicated at first, but Google’s Schema Markup Generator makes it easy. When you click on a section of your page in the tool, it gives you the chance to identify what that part of the page is, and enter any information required for markup. Then it automatically generates the HTML you need to add schema markup to your site
Conclusion
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