List Of Social Media Tools And Applications

List of Social Media Tools and Applications

Social Media is a powerful tool for any company that is looking to expand their customer base. With the ability to connect with customers from around the world, a company can utilize this platform to make themselves accessible to anyone who is interested in what they have to offer.

List Of Social Media Tools And Applications

1. BuzzSumo

Website: https://buzzsumo.com/

Pricing: Plans start at $79/month

Details:

BuzzSumo is a tool that lets you find the most shared content and trending influencers. You can use it to analyze which content performs best for any topic and all you need to do to get started is to search for a topic or a domain.

Through BuzzSumo you’re able all gather a better understanding of your impact on social media and develop smarter content strategies by seeing which of your own pages were engaged with the most. BuzzSumo will break the results down by Facebook, Twitter, Pinterest, and Reddit shares.

This provides the added benefit of being able to see which articles are performing well across the web without having to constantly monitor multiple social channels.

2. Google Trends

Website: https://trends.google.com/trends/

Pricing: Free

Details:

Google Trends is a completely free tool that Google created to help anyone search for trending topics online.

Brands use it to monitor notable things that are happening in the world. Many professionals use this as a way to discover and share information related to what’s most popular right now.

You can also use Google Trends to monitor keywords to see if they are trending and how their current volume compares to previous months and years. You can then use this information to inform your content and social media marketing strategy.

3. Buffer Publish

Website: https://buffer.com/

Pricing: Free (paid plans start at $15/month)

Details:

Buffer is a suite of brand building tools designed to make it easy for businesses and marketing teams to schedule social media posts, analyze performance, and manage all their accounts in one place.

For example, Buffer Publish allows you to set up a schedule for your social media profiles, and after you add content to your Buffer queue, it will publish at the times you’ve designated.

In addition to our web application, we also have both Android and iOS apps as well as a fantastic Chrome Extension that’s great for Buffering while you’re browsing the web or on the go.

4. Canva

Website: https://www.canva.com/

Pricing: Free (Canva for Work starts at $12.95/month)

Details:

Another fantastic tool that absolutely every brand or business online should know about is Canva.

Many times social media managers and marketers need to be able to create beautiful images without a designer. It’s what makes up part of a great social media strategy.

Canva is the tool so many marketers rely on for making great-looking social media images quickly. You can use the ready-made templates, icons, and illustrations to make your images look professional without having to do much of the actual design work.

Canva has an easy to use drag-and-drop interface plus a massive library of over two million graphic elements.

5. Unsplash

Website: https://unsplash.com/

Pricing: Free

Details:

One of our favorite tools in the design, photography, and video space is Unsplash. Unsplash is a massive library of free professional photos you can use — free!

Unsplash photos are really popular with many social media marketers because they can help give your content a professional, polished look.

And there are so many Unsplash collections to explore. We recommend finding a couple of creators whose photos you really enjoy and following them so you can always find their latest work.

6. Animoto

Website: https://animoto.com/

Pricing: Plans start at $5/month

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Animoto is one of our go-to social media tools for quickly creating stunning marketing videos.

Their video maker turns your photos and video clips into professional content in just a few minutes. They describe it as “fast and shockingly simple,” – and we would agree with that.

There are so many benefits to being able to quickly create engaging marketing videos. Video is a content format that we know a lot of people struggle with, but Animoto helps to bridge that gap.

We’ve used it to create quick recaps of recent blog posts for social media, videos promoting a big announcement, and videos around product launches.

Using Animoto, there are plenty of opportunities for you to add value to your audiences’ lives.

Similar tools: PowToon, Adobe Spark, Crello

7. Feedly

Website: https://feedly.com/

Pricing: Free (paid plans start at $5.41/month)

Details:

Our next tool is Feedly. Feedly is great for so many things. Maybe you work with influencers and want to follow their blogs, or you need to keep up on industry news, or any other reasons that you might visit several websites. Instead, you can add all those RSS feeds to Feedly and see them there. A huge time saver.

Feedly is also great for content ideation. You can add several of the blogs, writers, and publishers whose content you like to one feed and see them in one glimpse.

It even has a Buffer Publish integration so you can schedule your content to go out right from the Feedly dashboard.

We also want to give Flipboard a quick shoutout here, too. While it’s not an RSS aggregator like Feedly, you can follow topics on Flipboard and it curates the world’s news stories to help you stay informed.

We’ve used Feedly to follow specific influencers and industry news, and Flipboard to keep up to date with bigger stories.

Similar tools: Flipboard, Quora, Pocket

8. Buffer Reply

Website: https://buffer.com/reply/

Pricing: Plans start at $50/month

Details:

This next tool is one of our very own at Buffer: Reply. I think we’ve mentioned it a few times on the show but we’ve never gone too deep.

Buffer Reply makes social media engagement easy for marketing and support teams who need to respond to social conversations. It’s all in one inbox.

What’s great is that through Reply you can see social conversations across social networks:

• On Twitter, you can see public tweets that @ mention your handle, direct messages, and any searches you have set up for keywords or hashtags.
• On Facebook, you can see comments on your Facebook Page posts and ads, visitor posts, private messages, and reviews.
• And for Instagram business profiles, you can see comments on your posts and ads as well.

It’s a single inbox where you can see all of these conversations happening. It’s a huge time saver. In our case, our customer support team and social media manager, Bonnie, spend a lot of time in Reply every day, and we know that when someone reaches out, they would be getting an answer from us.

Similar tools: Hootsuite, Mention, Sprout Social

9. Native Analytics

We would be remiss if we didn’t mention native analytics for each social platform, which is completely free.

(If you prefer something more advanced, we would love for you to try Buffer Analyze, our social media analytics and reporting tool!)

Let’s quickly go over the top three, Facebook, Instagram, and Twitter.

Facebooks Analytics

Under the Insights tab on your Facebook Page, there is just so much information. Everything you ever wanted to know about your engagement, number of likes and followers, how your posts are doing, and, of course, Facebook’s Pages to Watch which lets you compare the performance of your Page and posts with similar Pages on Facebook.

You also get insights for Facebook Groups so if you run a Group definitely check those out.

Instagram Analytics

With Instagram Insights, you can see activity around how frequently users interact with your posts, see how your posts are performing over time, and find out where your audience is from as well as their age range, gender, and when they are online.

Twitter Analytics

Starting with Twitter, their analytics can reveal a lot of valuable data about your audience, how well you’re engaging your following, and what your top-performing content is.

All you have to do is go to analytics.twitter.com to log in and start learning more about your audience and their interests.

10. Todoist

Website: https://todoist.com/

Pricing: Free (plans start at $3/month)

Details:

The last tool we want to mention today is related to your productivity as someone managing social media: Todoist.

Specifically, within Todoist, I have created a free Social Media Calendar by Buffer that you can use to make sure that your brand and business are posting to important social accounts on a regular basis.

This type of calendar is important because, by consistently posting great content, you’ll be able to grow your audience, increase engagement, and build a community online.

This sample social media calendar is based on real content and scheduling times from Buffer’s own social media accounts.

social media tools for marketing

1. OptinMonster

OptinMonster is a powerful lead generation tool that lets you engage visitors at exactly the right moment. It has a drag-and-drop template for building visually stunning lightboxes, popups, and landing pages that capture leads. Everything from growing your mailing list to recovering abandoned carts can be solved using OptinMonster’s amazing set of tools.

Ready to hear something really cool? OptinMonster can now be part of your social media marketing campaign. Simply use the new ChatBot element to connect to ManyChat. Once you’ve done that, you’re ready to share your best-performing optins over Facebook Messenger.The ChatBot element requires a Growth Plan. Already an OptinMonster customer? Upgrade here! Otherwise, click here to get started with OptinMonster today.

That way, you can bring the optins to your leads. Not the other way around.

2. RafflePress

Raffleress is the best giveaway plugin for WordPress. With its drag-and-drop giveaway builder and viral giveaway templates, you can quickly create a fun online contest for your audience.

Where RafflePress comes in handy for social media marketing is with the verified bonus actions feature. This feature lets you reward users with extra contest entries for performing specific actions like:

• Following you on Twitter, Pinterest, LinkedIn, Instagram, etc.
• Viewing a Facebook post/video
• Visiting your YouTube channel
• Sharing your giveaway on social media
• And much more

RafflePress is the perfect tool for boosting your social media following and engagement. Plus, it can also help you drive more traffic to your site, grow your email list, and even increase sales.

3. Smash Balloon

With Smash Balloon, you can easily embed social media feeds anywhere on your WordPress website. It’s super easy to set up; simply install the plugin, connect your social media account, and in less than 30 seconds you can display a beautiful social media feed.

By displaying social media feeds on your site, you can turn your website visitors into social media followers. Plus, users can interact with your feeds, without having to leave your site.

The feeds are also highly customizable; you can decide which content to showcase, design the feed to match your brand, show or hide likes, comments, and shares, and more.

4. Audiense

Audiense is a social intelligence tool that allows you to discover new target audiences and segment them. Most importantly, it helps you understand your audience by telling you how they tick. Then, Audiense uses tracking and reports to help you optimize your audience engagement. Think of it as a tool for building relationships with customers.

5. Tweepi

Tweepi is a Twitter tool that helps you get more followers. First, it finds relevant users interested in your topic. Then you can engage those users by mentioning them in tweets, adding them to a list, or following them.

Buyer Persona Tools

6. Socedo

Socedo automatically discovers the people on social media who fit your buyer persona. They do this by looking at real-time social behavior then categorizing individuals based on that data. Once you have your audience, you can divide followers into multiple segments. That way, you can make sure only the relevant segments get your content and promotions.

7. Socialbakers

Socialbakers is a suite of tools for making decisions based on your followers’ data. You can measure your performance versus competitors, then use those insights to improve your content.

This information is valuable when monetizing your campaigns. You can use it to budget more effectively, while also boosting customer acquisition, retention, and growth.

Security Tools

8. ZeroFOX

ZeoFOX is a security tool that works with all popular social media platforms, as well as Slack, Google Play, and Apple’s App Store. It identifies and protects brands against hackers looking to take control of social media accounts.

But that’s not all. The platform also works to protect its clients’ social media reputations. They do this by removing offensive and intentionally disruptive content, eliminating impersonation profiles, and protecting followers against scammers. Think of ZeroFOX as a massive public relations tool that also has security features.

9. LastPass

LastPass isn’t designed specifically for social media, but it’s still a useful tool to have. That’s because LastPass saves your passwords in its encrypted password vault. Use it to create ultra-strong passwords for social media. We’re talking passwords with upper and lowercase letters, numbers, punctuation, and other random characters.

You unlock LastPass’ password vault using a master password. Once logged in, the app will automatically enter your login details every time you try to log into a social media site.

The benefit of using LastPass is that you only have to keep up with one password, the LastPass one. Meanwhile, you can create multiple strong passwords for all your social media sites.

Analytical Tools

10. Followerwonk

Followerwonk is a tool exclusively for use with Twitter. It’s also one of the most in-depth and useful tools on this list. Followerwonk will help you analyze and optimize your Twitter audience. It does this by suggesting people for you to follow, ultimately helping you grow your base. If Twitter is part of your social media marketing campaign, this tool is a must-have

Conclusion

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