Businesses on social media face a lot of challenges. There’s always something new to learn, and it seems like the rules change every day. It’s enough to make you want to take the path of least resistance and just keep posting what worked yesterday (but didn’t work today).
This blog is here to help. We’ll teach you the best practices for each social network, so you can focus on what’s most important: generating leads.
Below are tools and resources that we use every day, and recommend to our clients.
List Of Social Media Tools For Business
1. Unbox Social
Monitoring your businesses’ social media presence is more than just about the total number of likes and comments. Unbox Social is a social media tool that allows you to analyse your social media presence in depth. The tool has three major solutions namely, influencer marketing, social media analytics, and competition tracking.
The tool gives you in-depth insights into how your content is performing on different social media platforms. Additionally, it also allows you to analyse your audience base. The Unbox Social tool caters to all the major social media platforms (Facebook, Twitter, Instagram, and YouTube). The tool also has a competition tracking solution that allows you to compare your business with your industry competitors.
The data insights from the tool can help you frame effective strategies for the future.
2. BuzzSumo
BuzzSumo is a tool to measure social reach. This tool comes with a number of features such as brand monitoring, content insights, and competitor research.
BuzzSumo’s feature of powerful content insights lets you identify the content that your audience relates with and optimizes your content marketing strategy to drive engagement. Through their reports and insights, you can gain valuable information to enhance your campaigns.
Not just that, the tool also helps you find influencers that can enhance your content strategy.
3. Buffer
Buffer is a tool that gives you solutions for publishing, analytics, and engagement. The tool helps you figure out what content is working for your brand and what is not. Moreover, it also gives you insights into audience demographics. Businesses can generate reports for post and stories performance and frame relevant content plans. Buffer provides a single dashboard for you to reply to the audience comments. This helps in prioritizing important conversations.
4. Hootsuite
Hootsuite is a multifaceted social media tool to drive a campaign and promote business. It covers almost all the major social media channels like Facebook, Instagram, Twitter, YouTube and Pinterest.
It offers the multiple features of scheduling your content, monitoring what you’re sharing, and curating content for you. Apart from that, it comes with a feature of analytics for social media. Here, you can get reports and insights into your performance on the social media front.
5. Agorapulse
Agorapuse is a social media management tool that helps you with multiple tasks like social media publishing, social media monitoring, and social media reporting. Additionally, the tool also has a social media inbox that allows you to manage all the messages under one dashboard. The inbox feature of the tool helps you assign, label, and bookmark important conversations so that you do not miss out on any important messages.
6. Sprout Social
The Sprout Social tool helps you with publishing, social listening, engagement, and analytics. The tool gives you a detailed report of how your business is faring on different social media platforms. The social listening feature allows you to look into trends and gives you actionable data. With the publishing and scheduling feature, you can plan and implement your content strategies smoothly.
7. SocialBee
Timing is very crucial in social media marketing. Brands and businesses need to remain consistent with their content posting on social media platforms. SocialBee helps with the same. The tool helps you organize your posts systematically. The features include content scheduling, content sharing, post editing, collaboration, and performance analysis.
8. Mention
Mention is a useful social media tool that helps you track brand mentions and generate reports on your social media performance. The platform also offers social media data and lets you analyse your social media posts. These insights will help you improve your social media strategies. Moreover, the tool also has compare and filter features that will give you deep insights into your audience and industry competitors.
social media tools for marketing
1. Biteable
Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.
With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.
With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.
Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?
2. Buffer
Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.
You can do some pretty neat things with Buffer:
- Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
- Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
- Upload custom photos and videos (or use ones pulled from the article you shared).
- Access complex analytics to track your content’s performance.
- Create a posting schedule so your content gets spread out throughout the day.
- Reply to posts from inside Buffer.
- Add team members.
A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.
3. Buzzsumo
Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.
Buzzsumo is a research tool which tells you how your content is doing and who’s spreading the word.
Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.
One of the most powerful research tools on the market, the functionality includes:
- Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
- Find influencers related to particular topics.
- Get alerts based on keywords, brand name, links, author name, or domain.
- Track competitors and do an analysis based on their content.
- Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
- And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.
4. Missinglttr
Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.
Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.
This means you can focus on writing long-form blog posts while someone else takes care of the creative side of social promotion and the scheduling of posts, so there’ll be one less thing on your to-do list.
With templates for content creation, scheduling, and facilitating client approvals, plus a custom URL shortener to export campaign assets so they can be used in other marketing initiatives, Missinglettr has some great features that’ll lighten your load. You even get a weekly report so you’re on top of your marketing performance.
5. MeetEdgar
So you need a content manager but you’re already a one-person-band responsible for evergreen content creation, tech support, and design? Meet MeetEdgar.
A social media management tool that handles both re-sharing your content and optimising your social traffic, MeetEdgar is your handy automated content manager.
Working with your Facebook, Twitter, and LinkedIn profiles through a web plugin, you can keep your social channels populated with posts and check in from wherever you are using your mobile.
MeetEdgar allows you to schedule content re-sharing and monitor traffic while boosting engagement and optimizing the ROI of your digital assets.
By putting your evergreen content out there on the regular, you can increase your traffic and boost engagement. With an automated auto-refill queue, you won’t run out of regular posts. It also features a category-based scheduling tool allowing you to mix different content types so your audience never gets bored.
MeetEdgar also features a URL shortener with in-app click tracking which means you can follow your clicks.
6. Hootsuite
In the chaotic world of social media, Hootsuite handles multiple social media accounts, bringing them under one login into a single dashboard, and you can sign up free of charge.
One of the most popular social media management tools around, Hootsuite allows for collaboration across team members and an approval process. Alongside the major benefit of seeing all your comments and mentions in one place, you can also assign tasks, plot a social media calendar, and schedule updates.
Through Hootsuite Podium you can check out free online social media courses to develop better social media management skills and learn the fundamentals of social media marketing.
Beyond that, for the more experienced digital marketer, its tools integrate with Facebook, Twitter, Instagram, Google+ and YouTube, giving you an in-depth breakdown of your analytics and allowing you to interact with prospective customers.
You can even integrate other community-based platforms including Reddit, Tumblr, and Storify, which helps gather even more feedback and customer data.
7. Mention
Mention is an extremely comprehensive social listening tool. Monitor mentions of your brand, your products, or your competitors in real time.
Staying on top of the conversation is easy: you can respond to social media comments and mentions from inside the platform, and you can use Mention to find relevant influencers for influencer marketing campaigns and analyze your competitors.
8. Sumo
Sumo has a whole suite of useful traffic and social media tools that can help improve your marketing strategy. The most relevant for social media is the social shares feature, which makes it easy for visitors to your site to share your content to social media, and it keeps track of the number of shares.
9. IFTTT
IFTTT: If this, then that. This tool lets you set up rules that make running your social media marketing empire much easier.
Create rules that trigger specific actions when something happens. For example, you can create a rule that means every time you get a Google notification for a specific alert, it gets added into a Google doc so you can check it all at the end of the day.
These rules can eliminate some of the manual back-and-forth, and help you streamline your process in a way that emphasises and enhances individual productivity.
10. Zapier
Zapier is another tool that encourages automation and does share some similarities with IFTTT. One writer summarized the key differences rather well. IFTTT is easier to learn and great for light automation, while Zapier is a great tool for businesses that want to take their automation to new heights. A lot of marketers use both for different tasks. As an extra bonus, Zapier plays nicely with most of the tools on this list.
If you’re looking for some neat automation ideas, to get you started the Zapier team have a list of suggestions about how you can use Zapier to better manage your social media accounts.
Conclusion
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