If you’re looking to boost your social media presence and increase your engagement, there are several listening tools that can help. These tools will give you real-time insights into what people are saying about you, your industry, and the content you produce—you can even use them to search for new topics or hashtags to engage with.
We’ll tell you about a few tools [Company name] uses in this post:
Table of Contents
Listening Social Media Tool
1. HubSpot Social Media Management Software
Price: $890/month+
With HubSpot, you have the power to easily monitor interactions, conversations, and audiences on social media. You also have the necessary tools to manage day-to-day interactions and engagement on social and target specific audiences using context from the contacts database in your free CRM to better understand what these people mean to your business.
What does that mean for you — the user? You can manage your entire social strategy — from planning to sharing to analyzing — from one, central location.
You can handle all of your social accounts from the tool as well as easily turn your content offers into social posts. With HubSpot, you don’t need to worry about logging into your social profiles to post content — rather, you can schedule posts weeks in advance on all of your profiles from within the tool to free up valuable time.
You can also post to social from anywhere — whether you’re in HubSpot, on a specific social platform, or on another social tool that you connected to HubSpot. And how you post won’t ever affect your ability to report on the success of those posts.
Don’t worry about having to open specific platforms to converse with your audience either — instead, reply to anyone who commented on posts you published through HubSpot.
Lastly, on Twitter specifically, HubSpot helps you stay up to date on what’s current and trending by monitoring specific keywords you deem as important to your brand — this way, you never miss a beat when it comes to the things that matter most to your business and audience.
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HubSpot Features and Compatibility
- Prioritize social engagement.
- Integrate your social tool — which comes with Marketing Hub Professional — with your Contacts Database and CRM.
- Schedule social posts in advance, cross-platform.
- Report on your video strategy with YouTube reporting if you’re an Enterprise user.
- Manage social profiles on Facebook, Instagram, Twitter, and LinkedIn from one tool.
2. Sprout Social
Price: $89/per user/month+
Sprout Social is a comprehensive social media management platform that provides powerful solutions for social listening and analytics, customer care, and employee advocacy.
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Sprout Social Features and Compatibility
- Monitor and manage engagement across social networks in the unified Smart Inbox.
- Map out a content strategy and schedule posts with the Publishing tool.
- Uncover trends in social conversations, learn about your audience, and gain actionable insights to inform your marketing strategy with the integrated social listening tool.
- Integrate Sprout Social with your HubSpot software to collect accurate social reports all in one place.
3. Falcon.io
Price: $108/per seat/month+
Falcon.io is an all-in-one social media management and customer experience (CX) platform for medium-to-enterprise-size companies.
The software has capabilities related to scheduling, engaging, social listening, publishing, advertising, and analyzing all aspects of your social media strategy. The platform makes it easy to segment and target your customers for customized social campaigns.
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Falcon.io Features and Compatibility
- Use a single dashboard for all of your social media management needs (e.g. social listening, publishing, engagement, reporting, audience data management).
- Manage private messaging channels with the Engage inbox feature (which is compatible with WhatsApp).
- Enhance community management and support by creating custom response templates for your FAQs.
- Route specific messages from audience members to internal team members so they can collaborate on solutions — and keep those messages in one, customizable, and filterable inbox.
- Use Falcon.io to manage your Facebook, Twitter, LinkedIn, and Instagram accounts.
- Integrate Falcon.io with your HubSpot CRM to sync all customer data for social campaigns, create custom or lookalike audiences, and offer personalized and engaging customer service.
4. Hootsuite
Price: $49/month+
Hootsuite allows you to view and respond to all your messages, comments, and brand mentions across several social channels in a single, concise dashboard.
You can also track influencers and leads in lists that can be imported and shared with others in your company.
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Hootsuite Features and Compatibility
- Manage and monitor all social media activity with native tools and features.
- Easily monitor mentions and respond directly in the platform.
- Customize paid social media campaigns with the Boost option which balances organic reach and paid advertisements to help optimize your content’s engagement.
- Measure success across a number of social platforms that are compatible with Hootsuite including Facebook, Instagram, Twitter, Youtube, LinkedIn, and Pinterest.
- Add one of the many social network integrations that are compatible with the software and view them from your Hootsuite interface.
5. Buffer
Price: Free+
Buffer creates an omnichannel experience for your social media and community teams.
The tool makes it easy to find the conversations that matter most, join conversations right away, and delight your audience — that’s because you can post content and engage directly in the replies from one centralized dashboard through a team-shared inbox.
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Buffer Features and Compatibility
- Plan effective social campaigns using the scheduling and publishing features.
- Monitor your team’s performance by measuring engagement and audience behavior with the reports and analytics tools.
- Use the story monitoring feature to record and analyze your stories on channels like Facebook and Instagram.
- Integrate social platforms that Buffer supports including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
6. TweetReach
Price: $49/month+
TweetReach is a great tool if you’re specifically looking to analyze Twitter reach. It analyzes reach with a selected keyword, person/ Twitter handle, or hashtag.
The tool also analyzes impressions, mentions, and the times in which the most relevant Tweets to your business are shared. Additionally, TweetReach helps you discover who your most impressionable followers are so you can target them with your content.
TweetReach Features and Compatibility
- Analyze a Tweet’s potential reach, impressions, and conversation size.
- Discover who’s talking about a specific topic on Twitter and who has the biggest impact in spreading the word about that topic.
- Generate reports on Twitter activity for any keyword, hashtag, URL or account name.
- Use TweetReach with compatible platforms including Twitter, Facebook, and Instagram.
7. BuzzSumo
Price: Free+
BuzzSumo shows the number of impressions and shares certain posts have and makes it easy to analyze your success on Facebook.
The tool offers insight into your Facebook content to help you identify which types of posts garner the best results on the platform among your audience. It even tells you which days and times of the week you should post and what the ideal post length is.
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BuzzSumo Features and Compatibility
- Use the Content Discovery feature to identify your most popular posts across different social media channels.
- Organize shared content in order of significance with the Curation tool so you can quickly access important information without having to dig through irrelevant posts.
- Connect to Facebook, Twitter, Instagram, Pinterest, and Reddit.
8. Keyhole
Price: $79/month+
Keyhole focuses on Twitter and Instagram brand analyses. The tool allows you to track hashtags, mentions, usernames, and more across both of these social media platforms.
Additionally, the tool offers impressive heat maps that show how mentions and engagement with your brand differ across the globe. This allows you to better understand your target audience and how to effectively interact with them.
Keyhole Features and Compatibility
- Get unique insights into your company’s tracked hashtags with the Hashtag Analytics feature.
- Ensure posts and mentions that include your hashtags are recorded in real-time so you always have the most up-to-date information on your accounts.
- Predict how well your hashtag will perform with the AI feature.
- Use the timing and topic of your hashtag to predict engagement, reach, and impressions.
- Pair Keyhole with Twitter, Instagram, YouTube, and Facebook.
9. Mention
Price: Free+
Mention has the capacity to track millions of content sources across 42 languages to monitor brand mentions all over the world. You can select what content you’d like to tune out so you’re only paying attention to trends that matter.
There’s a competitive analysis tool that lets you compare your brand against two or more competitors — this way, you can ensure your content is always relevant, timely, and unique to your brand when compared to other industry leaders.
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Mention Features and Compatibility
- Use the Team feature so employees can collaborate on social media management efforts and alert each other when they need help.
- Track progress while working through your crisis communication plan.
- Effectively manage any social media uproar or crisis situation that comes your way with the Crisis Management feature.
- Use the software to track your social media success with any compatible platform including Facebook, Instagram, Twitter, and Buffer.
10. Awario
Price: $24/month+
Awario is a social listening tool focused on building brand awareness. It works by tracking keywords in a number of languages. This solution is great for companies that are trying to grow their international customer base through social media engagement.
The platform provides everything you need to not only monitor and respond to comments but also build meaningful relationships with your target audience on social.
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Awario Features and Compatibility
- Use the Social Selling feature to identify posts that ask for a product recommendation similar to yours or posts where users talk about issues they’re having with products sold by your competitors.
- Use the Social Selling tool to keep an updated list of new leads your sales team can pursue.
- Connect Awario with Facebook, Twitter, Instagram, Reddit, and YouTube profiles.
- Pair the software with your blogs, forums, and external websites using API.
what is social monitoring
Social monitoring is the process of tracking content on social media sites, blogs, news sites, wikis, forums, message boards, and other websites as a way to find out what people are saying about your brand, your competitors, your industry, your products or services, and just about anything else you’re looking to learn about. Social monitoring involves tracking and responding to all of the messages sent to or about your business or any of your products and services.
It’s easy to get social listening and social monitoring confused. Both of them are critical for brands, and there’s not a totally black and white distinction between the two–it’s a spectrum spanning the two. Monitoring tells you what, listening tells you why.
<<< Looking for a reliable tool to monitor your brand mentions? Check out these 15 unique choices to see what people are saying about your brand online. >>>
With social monitoring, you can “listen” in to conversations that people are having about you and the topics you’re interested in, without having to physically check out every message, every post, and every reply on every social network.
The purpose of social monitoring
Why would you want to spend time and effort learning what people are saying about your brand online? For many reasons, actually.
Social monitoring can help you gain insights about your brand’s visibility online by better understanding how often you’re being mentioned in conversation. It can help you measure the impact of your campaigns by finding out if there’s a buzz around them and learning what people are saying about them. It also can help you identify opportunities for engagement with your audience and improve your customer service levels by allowing you to respond to every mention of your brand, good or bad.
In addition, social monitoring can allow you to gain insights about your competitors’ online activity and see what they’re doing better or worse than you by learning what people are saying about them. It can help you stay relevant and competitive by helping you to keep up to date with trends in your industry. It can even alert you to impending crises—helping you learn about defects or other problems, by being able to hear online complaints.
Finally, social monitoring is critical in the research stage of developing your social media and digital marketing strategy, so you can ensure it’s as effective as possible. When you know what your prospects and customers are saying and what they want, you can improve your social and digital efforts.
How social monitoring works
To monitor social activity online, brands can use a variety of social monitoring tools. These tools do all of the time-consuming, tedious, and complex work of finding any and all mentions of your brand and keywords across the web.
To get the most out of social media monitoring, you need to choose your keywords or phrases carefully. You would, of course, start with the name of your brand and products or services, as well as your competitors’. Then, you should choose general terms that pertain to your industry.
The social monitoring tools then crawl publicly available sites and data continuously—some in real time—and then index them. Once the sites are indexed, the automatic search for your specific mentions begins. Then all of the information is collated in one place for you.
These tools use keyword-density checks, smart pattern-matching algorithms, and other systems in order to stop spam and junk content from clogging your data. They also eliminate double entries, and exclude irrelevant content so you don’t waste your time sifting through poor quality data.
Once your data is found and collated, you can use the tool to check out authors, metadata, and charting. You can perform a sentiment analysis and a topic analysis. You can compare queries. You can see data visualizations. You can even post and respond to the conversations!
Conclusion
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