We’re going to be talking about location-based social media tools today. We’ll go over how they work, and the types of businesses you can use them for.
First, we should talk about what location-based social media is. It’s just like regular social media, but instead of using hashtags to sort content by topic, you use GPS-tracking systems to sort it by physical location. The general idea is that someone will put up a picture on their social media account, and then that picture will show up in your feed if you’re nearby.
So how does this type of technology work? Well, it depends on which tool you’re using. Some of them use GPS signals from your phone to automatically tag your posts with your physical location. Others have forms that ask you to manually enter in your current place and then they take that information and use it to populate the tags on your post.
Another thing you should know before we get into which businesses can benefit from these tools is how many different kinds there are out there. The three main categories are:
1) Location-based social media aggregators- these services sit between the user and the company being promoted. They have an app that sits on your phone or tablet and pulls all the location
Location Based Social Media Tools
What is location-based social media marketing?
Location-based social media marketing uses geo-specific tools to draw imaginary perimeters that will display all of the social content (such as on Instagram, Twitter, Facebook, etc.) posted by users in that particular area. Most applications will then allow the user to filter the results by keyword, date, time, user, and social media channel. By granting a business an authentic view of the social media landscape of a selected location, a business will then be able to adjust its marketing campaigns, whether digital or print.
For example, imagine that #school is trending on Instagram. A SoHo business owner may decide to post a “school” picture that offers a 10% discount when shown at checkout. This would be a keyword-based social media marketing campaign. The SoHo business owner, unfortunately, did not understand that while #school was trending all over Europe and in the Midwest, it was not trending in the SoHo area of New York. If he had used location-based social media marketing, then he would have realized that #playground was trending in SoHo and could have instituted a social media campaign with that focus.
Here are the top applications to aid your location-based social media marketing campaigns!
- Geofeedia— Allows customers to “predict, analyze, and act on real-time social media content from anywhere in the world”
- Snaptrends — Permits users to “visualize social conversations by capturing and analyzing social media content in any specified geographic location”
- MomentFeed — “Connects national brands with local consumers in the communications they serve”
- Local Measure — Grants users the ability to “discover and understand your customers to improve guest experience and drive advocacy for your brand”
Perfecting a social media marketing campaign is a difficult task, yet location-based tools make it much simpler and much more successful. Learn about paid social media marketing tools here: Is Paid Social Media Marketing Worth It?
location based social apps
List of 10 Best Location-based Mobile Applications
#1 City Hour
City hour is one of the best examples for location based service app and it was developed by Alty.co. It is a mix of the social and business mobile application that allows customers to interact with other business professionals, depending on where they are, where you are and what you have in common.
You can improve your search depending on industries, professions or other criteria you choose. Once you’ve made those connections, the application will calendar everything, so you’re in order.
#2 Glympse
Glympse is very useful for business and personal use. If you want to share your location with your friends, family or coworkers, you can do this in a minute. If you arrive at the destination late or you are violated, your location will be notified.
Don’t worry about security. You have control over who sees and notices your location. Surprisingly, using this social network location-based app, you can also set up location groups so that families can always find out where each other is.
#3 Dark Sky
It is a kind of location based social media application that can be used to check weather conditions and stay alert. Users can choose from a wide variety of notifications – updates of their locations for snow or rain, timely weather forecast, etc.
With map simulations of weather patterns on the applications, it provides clear weather conditions of tourist destinations. One good thing about this weather app is that one can choose from a lot of options and modify those options whenever they want.
#4 MapMyFitness
It is obviously a fitness app that helps users keep track of physical activity, keep a diet log and connect with a friend to give and receive support and encouragement. The “geolocation” feature of this location-based social networking app is that an individual can choose from optional routes and even find tips to run fitness centers and routes in many cities in the US and around the world.
#5 Happn
Hopn is the best social or dating app that uses real time geographic location. If there are people nearby, they will receive alerts when someone close to you becomes a Hoppen user that you have seen before. If he / she wants to see them again, another encounter will be arranged. Also, if you want to avoid any person they don’t like, you can happily do the same.
Users have the facility to upload their profiles, which other users can view. If they want to make it private with some, users can also block them. This dating app user can block other users, and their real-time location will never go out unless they choose to expose it.
#6 Hello
I think everyone knows about this real world social networking mobile application. A user can post when his / her life happens and share publicly with selected friends or other users. The app virtually eliminates the need to text or call.
User groups can be formed, and different events occur (or not) with specific groups. This app gives better user experience and all you need is Wi-Fi to enjoy this service. It is one of the most used location-based social media marketing apps.
#7 Curbside:
Now, it is just simple and easy to order your favorite dishes, pick up and eat. Location-based mobile apps can change the way we live, especially we shop. Most of us have been doing this by ordering food from a wide variety of restaurants online.
Taco Bell is the chatbot for such activity. The curbside app has teamed up with several leading retailers such as See’s Candies, Best Buy, CVS Pharmacy, etc.
The geolocation social media factor is: the user places an online order; the retailer packs that order; the retailer is alerted when the user pulls up and a deliver executive gives the order to the customer.
#8 Yik Yak
If you want to travel and find out what restaurants are available in town / city, what’s happening in that area, and what makes this place special, this is the best location-based networking app you should have.
Users can also connect with other social media location users in your location and get the information you need. Users can also sit in your home and talk to yakkers and join in on what situations or events they are talking about.
#9 Air Tasker
This location aware application is a marketplace that connects local businesses and individuals who required tasks with people who are close to those who can do those tasks. Wonderfully, registered “Taskers” are completely covered by 20 million dollars insurance policy.
Here, individuals can post their requirements with no cost; Taskers register their bids; individuals choose the task and pay the company (payment is made until the work is completed satisfactorily).
#10 Waze
How can I conclude without adding ‘Wage’ to our social apps list? Waze is a location-based mapping application that is used by many people around the world. You can get real-time updates on traffic conditions not only from this mobile app, but also from other drivers in the same area. This local social network app informs the user about road accidents, construction sites, sidewalks and more. How cool it is!
In addition, if the customer needs to fill gas, this amazing app finds the lowest prices in the route or location area.
Conclusion
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