Magento is the most popular eCommerce platform in the world. Today, Magento powers over 200,000 online stores, and it’s one of the most flexible platforms in terms of customization.
However, if you’re using the platform, you’ll know that the basic installation leaves a lot to be desired when it comes to SEO. This is especially true if you’re migrating from another platform like BigCommerce or Shopify, which have much better default SEO features.
Thankfully, there are a lot of extensions that you can use to improve your store’s SEO. And some of them are free!
In this article, we’ll introduce Magento and talk about its SEO features. Then we’ll look at some of the best free extensions for Magento that can help you improve your search engine rankings.
Magento Seo Tools
SEO tools possibly are websites, programs, applications which share the enormous workload with the SEO-er. SEO tools are specially developed to similarise the performance of site with ranking factors of search engines, as well as give information about rank tracking.
If the website owner does not have enough knowledge and practical experience to deal with such those tasks, or possibly is not willing to invest own time and effort to this long-term process, an SEO tool is a reasonable solution to boost rank for the site.
How SEO tools impact your SEO result on Magento 2 website?
There are two main types of SEO tools, All-in-one SEO tools, and Functional SEO tools. Both of these can optimize:
- The quantity of tasks: Working system of SEO tools is automatic, and have the ability to do multiple tasks at the same time. That’s why this can save a considerable amount of time for the SEO-er in comparison with the manual process
- Quality of tasks: As having been designed and developed for specific tasks, functions of SEO tool can meet the requirements about necessity, accuracy, moderation, and constancy
- Regularity and continuousness of tasks: Qualified SEO tools must have been experimented and adjusted
SEO process will best perform its own possibility once it is done moderately and in long-term continuousness. At the present Search Engine Optimization has become a real competition, accordingly website owners should be serious about the way they deal with SEO tasks. That is why SEO tools are needed than ever before.
Top 15 SEO tools for Magento stores
As mentioned above, SEO tools are not for only agencies as well as consultants. Marketers who are interested in achieving a high ranking for websites should also be aware of available SEO tools, their website current used SEO tools, and the one possibly should be used in the future. Hence, this article will give information about some SEO tools which are highly recommended by professional SEO-ers. The following SEO tools list has been categorized into based on main functions, and the appropriate tool can be figured out by looking into the specific section.
All-in-one SEO solutions
Exactly like how it is called, Magento 2 SEO All-in-one Extension by Mageplaza is a multi-functional tool for your website. Actually, Magento 2 has been an SEO-friendly platform itself.
Mageplaza SEO Extension is your supporter in maximizing this SEO-friendliness, which can significantly contribute to your rank on the result list. This extension can deal with SEO potential tasks by its outstanding ability to eliminate duplicate content, supplement structured data, provide an informative checklist and report system and so on.
Additionally, whether you are SEO expert or just ordinary website owner, Mageplaza SEO Extension is totally accessible and easy to use without any code modifications. After just a few clicks, you can add the meta description and meta keywords to your site, thanks to the Magento 2 website friendliness of this extension. To learn how this SEO extension works on your Magento 2 store, read this comprehensive guide.
Having been developed by a team of Mageplaza experts, Magento 2 SEO Extension has proved its own amazing possibility in search engine optimization by impressive statistics:
- 32% improve the site ranking
- 198% improve site traffic
- 100% avoid duplicate content
If you are still wondering how to do SEO and where to start, the above statistics might give a convincing argument for a worth-trying SEO tool. Mageplaza provides both Free and Paid editions for SEO Extension, and the full feature comparison list can be seen at the bottom of the Pricing section.
Besides, Mageplaza provides 1-year support and 60-days money back policy. If there is any conflict, the technical team will handle without any charge. Great, there is no risk in trying it out!
There are many other All-in-one Magento 2 extensions which are high-recommended by SEO experts.
Mageplaza SEO Extension for Magento 2
Drag more traffic to your online store and boost your rank on search engines
Well-experienced SEO-ers would probably know which is strength and weakness of their website in the ranking competition. Need-to-do tasks can be defined by taking a look into the functions that are not currently well-performing. Once the website owner knows exactly which elements need to be improved, functional SEO tools can help them solve the problem swiftly.
By this way, SEO-ers can cut down their workload and can also make sure about the quality of such those tasks. Current functional SEO tools can be classified into five main groups which are: Technical SEO, Keyword Research, Rank Tracking, Content Optimization, Backlink Analysis.
Technical SEO Tools
Website Auditor (Free)
This program is well known for its technical functions including:
- Detect and fix technical SEO issues that belong to the structure and coding problems of your website
- Create a Google-friendly XML Sitemap as well as robot.txt for your site
- Optimize the content of the landing pages, as well as protect this from being restricted by Google Panda.
- Publish the professional on-page SEO reports to conveniently manage your website’s progress
Google Analytics (Free)
Google Analytics can point out which page is most appealing to customers. Clicks represent for popularity and impressiveness, and they are exactly what you can get information from Google Analytics: Page with the highest amount of clicks.
This can be displayed by navigating to Acquisition > Search Console > Landing Pages.
Also, the best Click-through rate page can be seen at the CTR (Click-through rate) field. It is necessary to apply good elements from that page to the page with bad CTR then see the optimistic result to your organic traffic. Remember that possible moved elements can be the title or description tags.
Google Analytics Extension for Magento 2
A clear insight into shopping and behavior of customers with 5 advanced reports
Panguin Tool (Free)
barracuda.digital
Google ‘penalty’ system is becoming more and more severe. If you are still wondering whether Panda detects your site problems, Penguin and other Google content quality Algorithms, outstanding features of Panguin will help.
All you need to do is link Panguin with your Google Analytics. Then, information about whether your organic traffic dip happened at the same time with Google’s major update can be seen easily.
SEO Keyword Research tools
Google Keyword Planner (Free)
The Google Keyword Planner is able to give the high-informative result, in which you can see how likely does a specific keyword searcher is going to buy your product.
Look at the result table, if the Competition and Top of page bid value are high, your keyword seems to be a good one which has promising convert ability. Many SEO-ers even consider these statistics are more important in comparison with the straight-up volume. Nobody wants a bunch of just come and left visitors.
SEMrush (Free)
Outstanding functions of SEMrush Keyword Analytics can support SEO-ers in finding appropriate keywords for SEO campaigns, gathering matched phrases and related keywords, as well as getting long-tail keywords. It even has the ability to explore the multinational environment to adapt to keywords.
keywordtool.io (Free & Paid)
LSI keywords are the keywords which are semantically related to your main keyword. Adding such those keywords can boost your rank on the result list. The problem is how to define which particular keywords should be added. keywordtool.io is a free tool supporting this task.
Different from the common keyword suggest tools, Keys4Up do not show variations of keyword that was put into, it actually understands the meaning of the word. For instance, For example, look at the screenshot to see the related words the tool found around the keyword “paleo diet”.
Google Trends (Free)
To know whether the keyword is getting more or less popular, you can scroll down to the bottom of the Google Trends page, take a look at the Queries section. Preferably, Google Trends should be used before putting the trigger on keywords. By this way, you can prevent the website from being filled up with dying keywords.
Google Tag Manager Extension for Magento 2
A clear insight into shopping and behavior of customers with 5 advanced reports
SEO Rank Tracking tools
Continuously following the SEO ranking of the website on search engines is the way that many SEO-ers define whether the current marketing strategy is suitable and sufficient enough. If the performance of SEO tasks do not bring positive results as it used to be, possibly the SEO-er can detect which particular detrimental element has caused this consequence. The comparison of the rank gives them basement to make decisions whether keep or change current SEO practice, which ranking element should be adapted and which one should be maintained.
SERProbot (Free & Paid)
With SERProbot, you can check the health of your site. This tool was developed to accurately report how a website rank on Google for different keywords. The ranking can be pointed out immediately, and it shows the result in current real time.
Google Search Console (Free)
This is a straight tool from Google. Information which can be published by Google Search Console are duplicate metadata, number of indexed pages, security issues and so on.
Navigating to Search Traffic > Search Analytics, you can get a list of keywords which you currently rank for. Sort by Position, you can see which one is your #1 keyword compare to others. If you scroll down, you can see where your site rank #10 – #25 in Google search results. Here there are some pages which possibly can be pushed to #1 rank with some extra SEO techniques. For instance, integrate some internal links to that page.
SEO Monitor (Paid)
SEO Monitor is a one-stop dashboard for your SEO performance. SEO Monitor is able to collect data from Google Analytic, mash it with your rankings and help solve Not provided issues. These features are super supportive in discovering well-converting keywords, which are the gem of SEO effort.
SEO Content Optimization tools
Grammarly (Free&Paid)
Grammar plays a really important role while generating SEO content. A content which contains dozens of mistakes cannot be considered as a high-quality source of content. Using Grammarly, you can get the option to check your content grammar right from the web browser or an uploaded document file.
This tool can detect almost writing mistakes. The Free version can point out Spelling, Grammar, and Conventions mistakes while Premium version can show more advanced issues such as Word choice or Wordiness.
This is a free tool by Google which let you observe how your site appears in Google’ results list. This tool uses the updated length limit of title and description.
SEO Backlink Analysis tools
Ahref (Paid)
This is one of the most common-used tools, well known for its backlink checking function. Ahref has about 12 trillion known links, 200 million root domains, 6 billion pages crawled each day and the backlink index is updated every 15 minutes. New link opportunities can be gained almost immediately. Information about online backlinks can also be detected. More amazing, this tool keeps you posted about backlinks activities which you are interested in.
Link Research Tools (Paid)
Link Research Tools has a neat feature which called Link Detox. This can automatically scan your website’s backlink and detect which one has caused a Google penalty, or the backlink puts your site at risk of a ‘penalty’.
In other words, Link Detox helps cut down the workload by quickly identifying spammy links. Professional SEO-ers have verified this tool, and highly appreciated its ability in defining between good and bad links.
Conclusion
Thoroughly understand about search engine optimization tasks on your own is essential but it is also undeniable that other tools can help the current SEO effort become easier and more efficient than ever. Let’s see what are available SEO tools and make a reasonable decision about how you are going to optimize your website ranking. Hope this article can be useful and contribute to your online business!
magento 2 seo extension
Your website is equipped with robust functions by Magento 2 for better marketing, and this also includes SEO. But the default Magento 2 functions may not make the best SEO performance.
For instance, you can’t customize Robot Meta Tag for each specific page with the default features. Or there’s no room for HTML, meaning no HTML sitemaps and Hreflang tag support to avoid issues with duplicate content.
So it’s recommended to install SEO extensions to improve your website performance. We’ve searched high and low to create a list of the best Magento 2 SEO extensions for your website!
Best Magento 2 SEO extensions
Free extensions
1. Super Easy SEO by Magenest
Magenest provides great solutions for SEO issues with their Super Easy SEO extension. With just a click, store owners already create SEO metadata for 10,000 SKUs, saving tremendous time trying to create these data manually. You can avoid duplicate content and control how web crawlers will interact with your website.
Highlight features:
- Prevent duplicate content
- Manage crawling and indexation
- SEO content quality audit
- Product SEO template for products
- Structured data markup
- Create category SEO template
- Automatically create image alt tag
- Utilize cross-links
2. Magento 2 XML, HTML sitemap by Mageplaza
XML sitemap helps search engines understand your site’s link structure, thus, speed up the indexing speed. On the other hand, the HTML sitemap let users navigate your size better. Both sitemaps are crucial for the first steps of setting up your Magento store for SEO.
Highlighted features:
- Generate HTML and XML map
- Easily choose to add or remove any specific URLs
- Easily remove product pages and category pages
3. Magento 2 Rich Snippets
Rich Snippets help key information such as product rating, prices, product sizes and colours display right on their search results. This attracts your truly potential customers to your digital store and helps increase ranking. The free extension by WeltPixels offers a good deal of features to create basic snippets for your store.
Highlighted features:
- Structured data for product names, product images, tax, special price, description, brand
- Add rich snippets to Google, Twitter and Pinterest rich pins
- Show overall review
Paid extensions
4. Magento 2 SEO extension by Mageplaza
This Magento 2 SEO extension includes great features that are auto-active when you install it. With Mageplaza’s advanced SEO extension, you may be able to improve your site’s rankings by over 32% and see a remarkable increase in organic traffic. It completely prevents the issue with duplicate content as well. And there are more features that will better your SEO.
Highlight features:
- Stop duplicating content issues
- Structured data is added automatically
- Dynamic and variety metadata template rules
- Use Hreflang tags easily
- Wonderful SEO report feature
- Breadcrumbs are friendly for the site
- Smart Page Analysis
- Improved HTML/XML Sitemaps feature
- Support Crosslinks
- Assist multi-stores and multi-language
Price:
- Standard: $94 (Open Source edition) – $284 (Commerce edition)
- Professional: $189 (Open Source edition) – $379 (Commerce edition)
- Ultimate: $322 (Open Source edition) – $522 (Commerce edition)
Amasty offers some of the most impressive Magento extensions, and this extension isn’t an exception. Improving your SEO is now a lot easier with Amasty’s SEO toolkit. It’s an all-in-one package with powerful features to make your site rank higher in search results and get more traffic. Some of the advanced tools include one-click SEO analysis, add rich snippets, pagination and redirect, etc.
Highlight features:
- Advanced pagination + redirects
- Rich snippets in search results
- Automated meta tags templates
- Unique product URLs against duplicate content
- Automated internal and external cross links
- Advanced HTML and XML sitemaps
- Compatibility with the Jet Theme
Price: $299/first year (Open Source edition) – $599/first year (Commerce edition)
6. SEO Suite Ultimate extension by Mageworx
Mageworx sure knows what’s important and works to include the best features in their package when it comes to SEO improvement. It’s a popular SEO extension that has received great feedback from customers. It has plenty of powerful features that can solve any SEO problem your site is dealing with. This extension has had you covered, from issues with duplicate content, no HTML sitemap to 404 pages, and page navigation.
Highlight features:
- SEO templates to mass-optimize ANY meta values
- Advanced rich snippets to boost site CTR and visibility
- XML & HTML sitemaps for improved crawling & indexation
- Automatic redirects to avoid deleted/404 pages
- Canonical URLs to eliminate duplicate content
- GraphQL API support for easy integration with PWA storefronts
- Layered navigation for better access to the filter pages
Price: $298 (Open Source edition) – $598 (Commerce edition)
7. Mirasvit’s Magento 2 SEO Extension
Save a tremendous amount of time and effort on your SEO and still stay at the top place of search results with the Advanced SEO Suite. This extension is an SEO powerhouse. You’ll have full control over every SEO-related feature of your online store, from meta tags to the sitemap. It also includes useful features to make you stand out to customers by adding rich snippets, breadcrumbs and company information directly to search results.
Highlight features:
- Advanced SEO templates
- Rewrite meta titles, descriptions, keywords, and H1 tags for any store URL
- Enable rich snippets in search results
- Add crosslinks to a page
- Set up 301, 302 or 307 redirects for any site URL
- Define canonical and relationship tags for any page
- SEO Toolbar to evaluate page’s SEO health
- Generate advanced frontend HTML sitemap and an XML sitemap for Google
Price: $149 (Open Source edition) – $248 (Commerce edition)
8. Magento 2 SEO Extension by FME extensions
Magento 2 SEO Extension is an all-in-one SEO toolkit for Magento 2 stores that significantly reduces the search engine optimization workload and cost for your digital marketing campaigns. The 8 robust tools automate your SEO and help your site rank higher on SERP. And from the feedbacks, FME provides excellent support for those using their SEO extension, which is another plus point!
Highlight features:
- Auto-create SEO Meta Title, Description & Keywords
- Generate SEO Optimized Alt Tags for Product Images
- Build XML & HTML Sitemaps
- Add Extended Google Rich Snippet Tags
- Avoid Content Language Duplicates with Hreflang Tags
- Add No Index No Follow Tags to Any Page
- Add Canonical Tags to Prevent Duplication
- Automatically Generate Internal Links on Product, Category & CMS Pages
Price: $279.99 (Open Source edition) – $679.99 (Commerce edition)
9. Webkul’s Magento 2 SEO Extension
Magento 2 SEO Extension provides various tools and options for improving your online store’s SEO. Using this extension, you can display Rich snippets for products, categories, and CMS pages. Not only that, you can add content for the Facebook Open Graph and Twitter Cards, which allows customers to share the product on Facebook and Twitter. It also has an SEO meter for Magento stores to show the overall SEO scale of any page and give suggestions for improvement.
Highlight features:
- CMS, Product & Category Rich Snippets
- HTML & XML sitemap
- Hreflang Support
- SEO meter for Magento
- Search Engine robots
- Sitelinks searchbox
Price: $149 (Open Source edition) – $298 (Commerce edition)
10. Magento 2 SEO extension by BSS Commerce
Magento 2 SEO Extension is among the best-sellers of BSS Commerce. It’s an all-in-one package that covers full settings to boost up your ranking. Better yet, they offer a free SEO audit service for customers who buy this extension to ensure a consistent SEO performance.
Highlight features:
- Rich Snippets
- Advanced Breadcrumbs for better site navigation
- HTML and XML sitemap
- Meta Tag templates
- Canonical Tag
- Hreflang tag
- SEO Toolbar
- SEO report & audit
Price: $149 (Open Source edition) – $299 (Commerce edition)
Conclusion
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