Mass email marketing and bulk email delivery just got easier with this software. Set up triggered campaigns and time your email delivery to contacts based on time, date, or even audience triggers. You can also set up multiple follow-ups for recipients who have not opened or clicked an email. This bulk email software is so easy to use and when you take a look at the price tag, you’ll understand why it’s so popular.
Table of Contents
Mass Email Marketing Software Reviews
1. Constant Contact
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.
WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.
2. SendinBlue
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
3. HubSpot
HubSpot is one of the most well-known softwares in the CRM and email marketing space.
Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business.
You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.
Because of the native integration with the HubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.
HubSpot comes with all the powerful feature you’d expect from an enterprise level email marketing software such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.
One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.
Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
If you need more advanced capabilities, then their paid plans starts at $45/month.
4. Omnisend
Omnisend is a powerful SMS & email marketing service for eCommerce businesses who are looking for an omni-channel marketing automation solution.
They offer one of the most generous free email marketing plans because it includes all the powerful features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification.
Most other free email marketing plans are restricted, but Omnisend is confident in their value proposition, so they offer most everything in their free plan. As your contact list grows, you will need to upgrade to their paid plans.
Omnisend seamlessly integrates with all the popular website builder and eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more. They also have integration with hundreds of other business tools like live chat software, help desk service, and more.
The best thing that we liked about Omnisend is their pre-built eCommerce marketing automation workflows that are designed to help you drive more revenue. This includes emails like welcome email series, cart abandonment emails, cross-sell emails, and more.
Their email builder is very easy to use and comes with a large selection of email templates, so you can create beautiful, on-brand campaigns. Once it’s set up, you can personalize the email using their powerful targeting and segmentation features.
What a lot of users love about Omnisend is that they offer SMS built-in, so you don’t have to pay for a separate software, and their SMS feature allows you to send messages in 209 regions across the world.
Omnisend free email marketing plan allows you to contact up to 250 subscribers, and their paid plans start at $16 per month.
5. Drip
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.
Drip offers a free trial, and their plans starts from $49 / month which includes all their features.
Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.
6. Moosend
Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more.
You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.
The nice part about Moosend is that they offer marketing automation features to all plans including the free plan. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers.
Moosend offer detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.
All plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, AI-engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.
Moosend offers a forever free plan for up to 1,000 email subscribers and unlimited number of emails (no credit card required). After that their pricing starts at $8 per month for their Pro plan which includes landing page builder, transactional emails for eCommerce websites, team management, and more.
7. AWeber
AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.
You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.
AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation.
Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.
Bonus: ConvertKit
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.
With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
They have all the powerful features you’d expect from a top-notch email marketing service such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more.
ConvertKit offers email based support and have extensive knowledge base with great learning material.
A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.
They even added the ability for you to sell digital products & subscriptions from the same platform.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
Their Creator Pro plan also includes advanced functionality like newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.
Bonus: Mailchimp
Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.
Although we don’t recommend it anymore since there are better solutions available in the market, the sad reality is that we cannot create a best email marketing software list without including Mailchimp due to their shear popularity.
Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation.
You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then see our ultimate guide to using Mailchimp and WordPress for detailed instructions.
When it comes to marketing automation features, Mailchimp platform is quite limited when compared to other providers in our list such as HubSpot, Drip or ConvertKit.
In the recent years, Mailchimp has attempted to add many of the “advanced” features, but having tested many of these, they’re not truly advanced.
Mailchimp support is offered by email, live chat, and a large tutorials knowledge-base. However their support is often slow and no match to the quality of service that you get from Constant Contact.
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.
Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.
However if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you’d have to move to their $299 per month plan.
Final Thoughts: The Best Email Marketing Service
There are dozens of email marketing services out there, and we want to make sure you choose the right one for your business needs. Below is our expert pick:
If you’re a small business, non-profit, or a new blogger, then we recommend using Constant Contact. Their pricing is great, and the support team is absolutely top-notch. Their onboarding team will help you find success with email marketing right away.
If you run an online store / ecommerce website, then we recommend using either Omnisend or Drip because they offer the best eCommerce email marketing software. Their personalization and automation features are extremely powerful. A lot of our own business websites use Drip.
If you’re a professional blogger or content creator, then we recommend using ConvertKit. They offer an easy to use platform with advanced segmentation and funnels that will help you take your blogging business to the next level.
If you’re a business owner who wants a powerful marketing automation tool that combines email marketing, SMTP bulk emails, and SMS messages, then we recommend using SendinBlue. Their platform is easy to use, and they allow you to manage both email and SMS from a single interface. They also offer a fairly generous forever free plan which makes them the best free email marketing software.
If you’re looking for an all-in-one email marketing solution, then we recommend using HubSpot. They offer a power suite of marketing tools including email marketing, CRM, sales tools, live chat, website builder, and more. There free plan is great for lead generation because it lets you store unlimited subscribers.
Pro Tip: Get More Email Subscribers, Faster!
Once you have picked an email marketing service for your business, you’ll likely want to start getting more email subscribers.
We use and recommend OptinMonster. It is a powerful conversion optimization toolkit that helps you turn abandoning website visitors into email subscribers and customers.
OptinMonster seamlessly integrates with all the best email marketing service that we mentioned above and dozens more.
WPBeginner founder, Syed Balkhi, is also the co-founder of OptinMonster. He initially built OptinMonster to help grow our own email list. After the launch in 2013, it has grown tremendously with over 1 million active installs of the WordPress plugin.
Today OptinMonster is being used by some of the largest brands in the world including McAfee, Experian, TripAdvisor, Pinterest, Harvard University, Pateron, and more.
Aside from OptinMonster, you can also use the following tools to grow your email marketing list:
- WPForms – #1 WordPress form builder that you can use to create contact forms, surveys, polls, and other type of forms. It comes with built-in integration with all popular email marketing services. Trusted by over 5 million website owners.
- SeedProd – Want to create custom landing pages to boost conversions? SeedProd offers a far superior landing page builder experience. This is why smart website owners use SeedProd along with their preferred email marketing service since it integrates with all the popular email platforms.
- LiveChat.com – One of the easiest ways to grow your email list is to connect your live chat software with your email marketing service. We use LiveChat on several of our sites.
- ChatBot.com – Another smart way to grow your email list is to use chatbot software and connect it with your email marketing service.
- RafflePress – this is the leading WordPress giveaway and contest platform. It lets you use viral marketing to grow your email list.
examples of email marketing service provider
1. ActiveCampaign.
Best Email Marketing Software ($9/month)
Adam’s Take
If you want to drive your customer experience, then ActiveCampaign is the way to go. From email list automation to a top-notch lead scoring system, I thoroughly recommend ActiveCampaign for those serious about their email marketing.9.4out of 10
Best For
Overall Email Marketing
Price
$9/mo-$258/mo
Annual Discount
Yes – Save 20%
Promotion
ActiveCampaign is #1 on my list as it is the best overall email marketing software due to its advanced automation features and deliverability.
As the smartest tool on this list, machine learning plays a key role.
With Predictive Actions, ActiveCampaign answers tough questions about your customers to automatically take action for you and lead them down the sales funnel.
ActiveCampaign also integrates with 850+ other apps like Facebook, Shopify, WordPress, and a whole lot more.
Automating your list segments is intuitive, and you can build list triggers and move users based on dynamic email content, sales follow-ups, and more.
Email workflows are robust and easy to manage.
All of this data syncs with their built-in CRM to provide sales teams with advanced lead scoring.
Their lead scoring system is flexible too. If you’re not familiar with lead scoring, it’s a way to award points to individual email subscribers based on the actions of your choosing.
Then once they hit a point threshold, they either enter a new automation funnel or can be contacted by your sales team.
Here are the steps:
- First, you select your engagement metrics. These could be anything from an email open or click, all the way to a content download or consultation request.
- Next, you add your lead scoring rules and points based on these conditions. These should be set based on the level of effort and propensity to convert.
- Maybe an email open is worth two points, and a link click is worth five points. Or actions like non-opens or unsubscribes are worth negative points. Once a subscriber reaches a pre-determined point threshold, subscriber data flows to the Deals CRM where they enter a new stage of automation:
It’s a great system that large companies use to nurture email leads in the most personalized way possible.
Another strong selling point is email deliverability, ranking higher than all other platforms on this list. Their email sends are the least likely to be marked as spam and have the best chance of hitting primary inboxes on Gmail and Outlook.
Key Features:
- One-on-one training allows you to get the most out of ActiveCampaign, and their team is always available to answer any questions you have.
- Free migration means that there’s no need to worry about losing any data or starting from scratch.
- Beautiful email marketing allows you to create stunning newsletters and campaigns that will engage your customers and encourage them to buy
- Set up a welcome series to introduce new subscribers to your brand, and message your customers to keep them updated on new products and sales.
- Site Tracking helps you see how people are interacting with your website, so you can make changes to improve your conversion rate.
User Experience:
Once you sign up, a step-by-step automation builder allows you to quickly create your first marketing campaign.
After that, the intuitive interface makes it easy to keep track of your progress and make changes as needed.
In addition, the visual elements give you a clear overview of your progress and help you to focus on the most important tasks.
You can add triggers, set delays, and edit your campaign at any time.
Pricing:
Pricing is based on the account features and the size of your email list.
- Lite: $9/month
- Plus: $49/month
- Professional: $149/month
- Enterprise: Custom Pricing
All plans come with a 14-day free trial.
What I Like/Dislike About ActiveCampaign:
Like:
- The interface is intuitive, making it easy to navigate for beginners.
- The onboarding and support teams are excellent, providing helpful resources and guidance when needed.
- Additionally, managing campaigns is a breeze with ActiveCampaign.
Dislike:
- Reporting and integrations are sometimes challenging to understand and use.
- The use of tags can be confusing and challenging to keep track of.
Product Updates:
- Improved App Studio authentication log allows you to quickly and easily see who has accessed your account.
- Create your custom objects. With no coding required, you can now create custom fields to store any needed data.
- Add a signature personalization tag to personal emails to make them unique and stand out in the inbox.
Overall, ActiveCampaign is the best tool if you’re looking for the best email marketing, CRM, and automation tool in one place.
2. Constant Contact.
Best Email Marketing Service for Small Business ($20/month)
Adam’s Take
I recommend Constant Contact as the email marketing software of choice for various small businesses. ConstantContact provides all the digital marketing tools in one interface for email marketing, growing your list, social media, and automation. These all provide an all-in-one solution for small businesses.8.8out of 10
Best For
Small Businesses
Price
$9.99/mo-$45/mo
Annual Discount
No
Promotion
Constant Contact has been in the email marketing space since 1995, taking the name Constant Contact back in 2004.
In 2015, they became a part of Endurance International Group, a powerhouse that other companies including Bluehost, HostGator, and Domain.com.
As stated on their website, the company’s ultimate goal is to help small businesses navigate the promise, power, and potential of the web.
They feature 100+ modern, mobile-optimized templates to engage and convert customers, real-time reporting and analytics, and bonus features like coupons, polls, and events.
One of their most unique features is event management and the ability to manage invitations, registrations, and tickets:
Email deliverability is above average and one of the highest among email service providers at over 90%.
Key Features:
- Email Marketing: With Constant Contact, you can create beautiful email newsletters and campaigns to engage your customers and encourage them to buy.
- List Growth: Constant Contact’s list growth tools make it easy to grow your email list to reach more customers.
- Social Media Posting: With Constant Contact, you can post to social media platforms such as Facebook and Twitter to keep your customers updated on new products and sales.
- Automation: Constant Contact’s automation features allow you to send welcome emails to new subscribers, follow up with customers who haven’t bought anything, and more.
- A/B Testing: A/B testing allows you to test different versions of your email newsletter or campaign to see which one performs better.
- Landing Pages: Constant Contact’s landing pages allow you to drive more traffic to your website and increase conversions.
User Experience:
Being a very visual platform, you can use a WYSIWYG (what you see is what you get) editor to easily customize your email templates.
You can also experiment with the many pre-built automation options to find the perfect fit for your business.
You can also create your own landing website easily, having a blog, landing pages, and email forms all in one place.
Pricing:
Constant Contact pricing is tiered based on the number of email contacts in your list.
Their paid plans start at $20/month for up to 500 contacts.
Their drip campaigns are easy to use and intuitive.
You can create simple sequences, but can’t combine conditions or use advanced filtering.
What I Like/Dislike About Constant Contact:
Like:
- Specialized marketing messages make it easy to create targeted campaigns to engage your customers and encourage them to buy.
- Additionally, the ease of creating lists is a huge time-saver.
- I also appreciate that Constant Contact offers professionally-designed templates for those who want to create beautiful email newsletters but don’t have the time or design skills to do so themselves.
Dislike:
- More options for reports would be helpful to help understand email marketing performance.
- Sometimes, changes made to content don’t get saved which can be frustrating.
- Support could be faster in responding to questions
Product Updates:
- Reset your authentication factors without needing to contact support so you can quickly get back into your account if you lose your phone or 2-factor authentication device.
- You can export from Canva directly to the Constant Contact image library to quickly and easily add images to your email newsletters and campaigns.
Ultimately, if you’re looking for niche features like event management and also want top-notch email deliverability, Constant Contact is the choice for you.
They are my #2 choice for email service providers this year.
3. HubSpot.
Best Email Marketing Software for Marketers (Free – $50/month)
Adam’s Take
Are you looking for a combination of marketing power that’s easy to use? In that case, my pick would be Hubspot, as it provides the right mix of both, allowing you to serve your customers with excellent experiences that will enable your business to scale. With various hubs for sales, marketing and operations, you will find all the tools you need for your business.8.5out of 10
Best For
Email Integration
Price
$45/mo-$3200/mo
Annual Discount
Yes – Save 10%
Promotion
HubSpot is the most integrated marketing package on the market.
Using their email marketing software is one of the easiest ways to design, optimize, and send fantastic looking emails.
They provide a ton of custom features and you can pick and plan and upgrade whether you’re a small business or large enterprise.
When creating an email, you either use one of their pre-made email templates or start from scratch.
These templates allow you to add text, images, buttons, dividers, and all different kinds of assets and layouts.
I found their email editor the easiest to use on the market. It’s much faster and more user-friendly than other tools on this list:
Once you’re happy with your email design, preview it based on different recipients, devices, or email clients like Gmail, Apple Mail, and Office 365.
This tool is super useful. Email subject lines, preview text, and the content itself can look very different based on the end user’s email client.
These previews ensure your emails look great in any inbox.
Personalization is another strength with HubSpot. Like standard tools, you personalize content based on common merge tags like the recipient’s first name.
HubSpot takes it a step further.
You can also personalize content based on a user’s device, list segment, and geographic location.
Plus, you can A/B test your subject lines and content to make sure you maximize your email open rates and click rates.
Next, when you’re ready to hit send and publish your email, you can use their Smart Send functionality. This feature allows you to adjust your send time to maximize engagement.
After sending your email, it’s time to view your metrics.
The HubSpot analytics dashboard gives you data on your opens and clicks, plus unique information on the amount of time spend viewing your email.
Viewing whether subscribers Read, Skimmed, or Glanced at your email is one of the best reporting tools to observe how engaging your email content is:
For example, you may see that subscribers are only glancing at your emails for a short time.
This data helps you know which types of email content need to be improved.
Consistently hitting users’ inboxes is another benefit with HubSpot. They have a healthy 99% email deliverability rate.
These substantial numbers are due to proper domain validation settings with DKIM and SPF records, plus the ability to thoroughly preview and test emails.
The main reason that HubSpot is #1 on my list is that their email marketing platform is just one aspect of their product.
The real benefits come with their Marketing Hub Starter Package.
Key Features:
This full marketing platform includes email marketing and everything else to align your marketing and sales efforts:
- Create beautiful emails without designers or IT using HubSpot’s drag-and-drop email builder.
- Boost email engagement with HubSpot’s built-in tools for A/B testing, email automation, and segmentation.
- Schedule emails in advance to send them at the perfect time for your audience.
- Protect the data of your customers by using HubSpot’s GDPR-compliant forms and opt-ins.
HubSpot is my #3 pick for the best email marketing software for one simple reason: It perfectly aligns your inbound and outbound marketing in the most efficient way possible.
User Experience:
With solutions that integrate all of your marketing tools into one place, HubSpot provides a very streamlined experience.
The visual interface lets you easily see your progress and results for each campaign.
You can also create custom reports to get even more insight into your marketing performance.
In addition, you can analyze the health of your marketing campaigns with built-in analytics tools.
There are also help features right there on the platform so you can get answers to your questions quickly.
Pricing:
I recommend you get started for free, then upgrade to their Marketing Hub Starter Package for $45/month.
What I Like/Dislike About HubSpot:
Like:
- Workflow: You can easily automate your email marketing processes with HubSpot’s workflow tool. This is a huge time-saver and allows you to focus on other aspects of your business.
- List building functionality: With HubSpot, you can quickly and easily build lists of subscribers. This is a great way to grow your email list and reach more customers.
- Support people are great: The support team at HubSpot is very responsive and helpful. They are always willing to answer any questions you may have and help you troubleshoot any issues you may be having.
Dislike:
- Not always obvious how to accomplish tasks leading to a bit more of a learning curve
- Onboarding training can be more direct and concise
Product Updates:
- Custom feedback surveys: You can now create custom feedback surveys to collect data from your customers. This is a great way to gather insights about your products or services and improve your customer experience.
- HubSpot’s payments feature: You can now use HubSpot’s payments feature to accept payments and donations directly through your website. This is a great way to increase conversions and revenue.
- 50+ new HubSpot-built data sync integrations: HubSpot has added 50+ new data sync integrations, so you can easily connect your account with other software platforms. This is a great way to streamline your workflows and save time.
4. Sendinblue.
Best Email Marketing Service with Automation on a Budget ($25/month)
Adam’s Take
Whether you want to speak to your clients over email, SMS, or chat, Sendinblue allows you to communicate in the best way possible. If you’re interested in getting in touch with your list using multiple methods, I suggest you check out Sendinblue.8.3out of 10
Best For
Email Automation
Price
$0/mo-$65/mo
Annual Discount
No
Promotion
Sendinblue is an easy to use email marketing service with a free plan that allows unlimited contacts, and 300 email newsletter sends per day.
If you’re serious about growing your list, you can use their Lite plan which starts at $20/month and allows up to 40,000 sends per month and no daily sending limit.
Their free platform is all built on ease of use.
Its simplicity allows you to easily create clean-looking templates, automated welcome emails, and website opt-in forms.
They also offer live chat and CRM in their free plan, which includes one automation workflow for up to 2,000 contacts.
Sendinblue also uses machine learning and AI to send emails at the best time of the day to maximize engagement.
You can also view real-time statistics with necessary reports that provide metrics like open rates, click-through rates, deliverability, and heat maps.
One of their best features is their email automation workflows.
These allow you to set triggers and put your subscribers through custom workflows based on actions they take on your website and in the funnel:
These automated triggers create actions like sending emails and SMS messages, segmenting your contacts into separate lists, and updating their information in your database.
Key Features:
- SMS Marketing means that you can now send text messages to your contacts in addition to email. This is a great way to reach more people and get more engagement.
- Chat allows you to communicate with your contacts in real-time. This is a great way to build stronger relationships with your customers.
- Transaction Email helps you keep track of your transactions and follow up with your contacts. This is a great way to increase sales and conversions.
- Get more engagement by launching Facebook ads directly from Sendinblue. This is a great way to reach more people and get more leads.
User Experience:
With a walkthrough to help you get started, Sendinblue makes it easy to create your first marketing campaign.
The intuitive interface makes it easy to keep track of your progress and make changes as needed.
You can also let the platform find the best times to send emails based on your recipients’ previous best engagement times.
Pricing:
If you want advanced email marketing automation software on a budget, you can get started with their Lite Plan for $25/month.
What I Like/Dislike About Sendinblue:
Like:
- It’s straightforward to integrate this platform into any third-party service.
- You can also create an email marketing campaign within minutes.
Dislike:
- Sometimes, the search does not find the right contacts, which can be frustrating.
- The free plan can feel insufficient for testing and exploring all the platform’s features.
5. Moosend.
Excellent All-In-One Email Marketing Automation Tool (Free – $8+/month based on list size)
Adam’s Take
I highly recommend Moosend if you want to send custom emails that look great on any device. With a drag and drop email client that’s easy to use, list segmentation tools, and in-depth data analytics, Moosend allows your business to sell itself.7.9out of 10
Best For
Email Personalization
Price
$9/mo-Custom plans
Annual Discount
Yes – Save 22%
Promotion
Moosend is an email automation tool that helps you build your email list, personalize your messages, and automate tasks so you can focus on customer relationships.
They have intuitive drag-and-drop email templates in their campaign builder. This tool lets you add images, text blocks, social icons, and more to your emails.
They have a large library of email templates with different layouts that are responsive and look great on desktop or mobile.
Key Features:
The area that Moosend stands out is the automation features. Using their “Recipes” (pre-built automation templates), you can automate messages via upsells, customer engagement, and customer loyalty.
Every automation has three main components: the triggers, control steps, and actions.
When you combine all three, you can filter email list segments and send sequences when your specified actions occur.
Some other key Moosend features include:
- Landing Page Builder Tools: Create custom webpages with email sign-up forms to increase conversions.
- Automation Workflows: These templates let you personalize your emails and nurture customer relationships with ease.
- Custom Opt-In Forms: You can design and create custom forms to let visitors subscribe to your email list.
- List Segmentation: Segment your list based on customer behavior like engagement metrics, abandoned cart emails, and more.
- Reporting Tools: Their analytics tools provide a bird’s eye view of all of your important email metrics.
- Customer Support: Each paid plan provides phone support. Custom enterprise plans all provide an account manager and support via email, phone, and live chat. They also have video tutorials and a huge knowledge base to answer your questions.
User Experience:
There’s a wide range of actions and conditions that you can use to trigger your emails, making it easy to create very sophisticated marketing automation campaigns.
You can also use the visual interface to see your progress and results for each campaign.
Plus, you can also define many settings that help you to fine-tune your campaigns for even better results.
Pricing:
The pricing for Moosend is based on the number of subscribers in your email list.
They provide a free plan for users with under 1,000 subscribers and includes sign-up forms, reporting, and the ability to send unlimited emails.
Moosend paid plans begin at $9 per month and scale up with the number of subscribers.
Every paid plan comes with access to transactional emails, page builders, and SMTP servers.
Their enterprise plans provide migration and onboarding support, and Security Assertion Markup Language (SAML).
What I Like/Dislike About Moosend:
Like:
- The user-friendly interface and the dashboard are very intuitive.
- The campaign reports and performance monitoring are also beneficial when optimizing your campaigns.
Dislike:
- Importation of a CSV file is a bit tough to understand and follow.
- The Moosend landing page builder interface can be confusing to use at first.
Product Updates:
- You can now see the most recent action taken on your site.
- Filter and sort automations by name, list, or date, allowing you to easily find the automation you’re looking for.
If you’re looking for advanced email automation tools, give Moosend a try.Try Moosend
Conclusion
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